ABC Media

From the Audiovisual Identity Database, the motion graphics museum

Logo (1980s)

Visuals: On a night sky, a row of lights on a dark blue floor scrolls along as an outline of a city also scrolls in. The lights stop scrolling once a floating pair of lights shows up as the camera rises up and zooms towards the city. A ball of light then swerves into frame and then cuts to a black background with a neon-colored living room. The camera zooms towards the TV as it starts to sparkle and the ball heads into the screen, causing the frame to emit a tunnel of light and the logo to appear on a white rectangle. The logo is the text "abc MEDIA", with the former being larger and having the first and last letters in mirrored green and red shapes respectively, while the latter is smaller and spaced out to fit the former word. Everything then zooms into the screen, leaving the logo as it "grows" on the bottom right.

Technique: Cel animation.

Audio: A Moog-synth tune that would not be out of place in a kids show.

Availability: Its tapes are long out of print, so make sure to seek them out in Norway and Iceland. [Examples?]

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