From the Audiovisual Identity Database, the motion graphics museum


4Seven is a free-to-air digital TV channel from the Channel 4 network. Its programming is mostly focused on re-airing old shows from the main channel.

ID (July 4, 2012-)

Visuals: There is an isometrical-like view of a place or landscape. The Channel 4 logo is seen on one side, while a number "7" is on the other, mixed with the background (much like the 2004 Channel 4 idents).

Variants: Some scenes included a garden, a city, a swimming pool, and a supermarket. A version of the supermarket ident had the people inside dead. It was used during Halloween in 2013.

Technique: A combination of live-action shots and CGI by ManvsMachine and The Moving Picture Company.

Audio: Depends on the variant.

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