WildBrain Spark

Background

WildBrain Spark is a multi-national network owned by WildBrain (formerly DHX Media) that distributes and produces programming across YouTube and other digital platforms.

1st Logo (February 24, 2016-2017)

Logo: On a white background, a blue rocket ship with eyeballs, stars and hearts as the flame of the rocket flies around and then red letters forming the word "W!LDBRAIN" pop up (the first dot is blue, and the second one is yellow) as the rocket passes.

Variants:

• There is a variant where the letters simply pop out, without the rocket ship.
• On later episodes of the Brum CGI series, the logo appeared with the character Moo the Cow.

FX/SFX: CGI animation.

Music/Sounds: An off-tune trumpet playing the "play ball" theme, along with sparkles.

Availability: Appeared on WildBrain-operated YouTube channels before late 2017.

Editor's Note: None.

2nd Logo (2017-2019)

Logo: On a white background, we see a red rounded "U" shape being formed. The shape then gains eyes and a mouth and then begins to stretch more, which forms a rounded W with 3 eyes and 2 mouths. The word WildBrain appears on the bottom letter by letter.

FX/SFX: 2D Toon-Boom animation.

Music/Sounds: Various sound effects, ending with ether little pops or kids saying the company's name.

Availability: No longer current. Many WildBrain-operated channels use this at the beginning of uploads.

Editor's Note: None.

3rd Logo (2019-)

Logo: On a white background, two shapes with eyes pop out, and a third one appears from the side of the second, forming a new W shape (the same one as the WildBrain logo from 2019, but in red). The text "WildBrain" slides up letter-by-letter from the bottom of the screen.

FX/SFX: 2D animation.

Music/Sounds: Pop sounds as the W forms, followed by kids saying the company's name.

Availability: Current.

Editor's Note: None.