Draft:Showtime (Rating Bumpers)

From the Audiovisual Identity Database, the motion graphics museum

Background

1st ID/Bumper (July 1, 1976-April 1979)

Visuals: Just an orange circle with a rating inside it.

Announcements:

  • This program contains strong language, nudity and a candid attitude towards sex. Recommended for mature viewing audiences.
  • This program contains some violence and strong language. Recommended for mature viewers.
  • G: This program has been rated G for General Audiences. Recommended for all ages. It will be presented in its entirety without deletions or commercial interruptions.
  • PG: This program has been rated PG. Parental guidance is suggested. It will be presented in its entirety without deletions or commercial interruptions.
  • R: This program has been rated R. Recommended for 17 years or over. It will be presented in its entirety without deletions or commercial interruptions.

Variants: Sometimes, "Recommended for mature audiences" text is shown instead of the rating.

Technique: Unknown

Audio: An announcer reading the text.

2nd ID/Bumper (May 1979-April 1980)

Visuals: On a blue or purple background, there are two white lines. On the top is "RATED [G, PG, or R]," and on the bottom is "SHOWTIME." In the middle of it, white rating text scrolls up.

Announcements:

  • G: "The following motion picture has been rated G by the Motion Picture Association of America. and is suitable for your entire family."
  • PG: "The following motion picture has been rated PG by the Motion Picture Association of America. as it deals with mature subject matter and may contain strong language, nudity, or scenes of violence. Parental guidance is suggested."
  • R: "The following motion picture has been rated R by the Motion Picture Association of America. as it may contain strong language, nudity, or scenes of violence. Parental guidance is suggested. Please consult your viewer’s guide for more specific details"

Trivia: Unknown

Technique: Unknown

Audio: Unknown

3rd ID/Bumper (May 1980-Early 1981)

Visuals: Same as the previous bumper, except the background is light purple and the text is dark yellow. In addition, different text is used for each rating.

Announcements:

  • G: "The following motion picture has been rated "G" for General Audiences, by the Motion Picture Association of America. and is suitable for your entire family."
  • PG: "The following feature has been rated "PG" by the Motion Picture Association of America. Some of the program content may not be suitable for children, and parental guidance is suggested."
  • R: "The following feature has been rated "R" by the Motion Picture Association of America. SHOWTIME Recommended that the film be viewed by mature audiences only. Please consult your viewer’s guide for more specific details."
  • The following SHOWTIME entertainment special is suitable for viewing by your entire family.
  • The following SHOWTIME entertainment special deals with mature subject matter and contains some strong language. Parental guidance is advised.

Variants: On specials, "SPECIAL" replaces the rating, and text about the content of said special is used.

Technique: 2D animation.

Audio: Unknown

4th ID/Bumper (Early-Mid 1981)

Visuals: Same as the previous two bumpers, except "RATED" no longer precedes the rating, and "SHOWTIME" is now italicized.

Announcements:

  • G: "The following film has been rated "G" for General Audiences, by the motion picture industry's rating system and is suitable for viewing by your entire family."
  • PG: "The following film has been rated "PG" by the motion picture industry's rating system. Some of the program content may be unsuitable for children. and parental guidance is suggested."
  • R: "The following film has been rated "R", restricted, by the motion picture industry's rating system. SHOWTIME recommends that children under 17 view this picture in the company of an adult."

Variants: As with the previous bumper, a variant exists for specials.

Technique: 2D animation.

Audio: Unknown

5th ID/Bumper (Mid 1981-1983)

Visuals: On a black/blue gradient background, a round TV set design used in Showtime's logo of the era is shown. Next to it is either "GENERAL AUDIENCE," "PARENTAL GUIDANCE," or "RESTRICTED AUDIENCE(S)." As before, the rating information scrolls up.

Announcements:

  • G: "The following film has been rated "G" for General Audiences, by the motion picture industry's rating system and is suitable for viewing by your entire family."
  • PG: "The following film has been rated "PG" by the motion picture industry's rating system. Parents may consider that some of the program content may be unsuitable for children. Parental guidance is therefore suggested."
  • R: "The following film has been rated "R" restricted, by the motion picture industry's rating system. SHOWTIME recommends that children under 17 view this picture in the company of an adult."
  • The following program is suitable for viewing by your entire family.
  • The following feature deals with mature subject matter. Some of the material may not be suitable for children, and parental guidance is suggested.
  • The following feature deals with mature subject matter. SHOWTIME recommends that children under 17 view this picture in the company of an adult.

Variants: As with the previous bumpers, variants exist for specials.

Technique: 2D animation.

Audio: Unknown

6th ID/Bumper (1983-June 1985)

Visuals: On a blue/black gradient background is the then-current Showtime logo in a black area above with a white line underneath.

Announcements:

  • G: "The following film has been rated "G" for General Audiences, by the motion picture industry's rating system and is suitable for viewing by your entire family."
  • PG: "The following film has been rated "PG" by the motion picture industry's rating system. Parents may consider that some of the program content may be unsuitable for children. Parental guidance is therefore suggested."
  • For the first time ever in 1984, PG-13: "Parents are strongly cautioned to give special guidance for viewing by children under 13. Some material may be inappropriate for young children."
  • R: "The following film has been rated "R", restricted, by the motion picture industry's rating system. SHOWTIME recommends that children under 17 view this picture only in the company of an adult."
  • The following motion picture is suitable for viewing by your entire family.
  • The following motion picture contains mature subject matter. SHOWTIME recommends viewing only by mature audiences.
  • The following motion picture contains mature subject matter. Parents may consider some of the program content unsuitable for children. Parental discretion is advised.
  • The following SHOWTIME SERIES is suitable for viewing by your entire family.
  • The following SHOWTIME SERIES contains mature subject matter. SHOWTIME recommends viewing only by mature audiences.
  • The following SHOWTIME SERIES contains mature subject matter. Parents may consider some of the program content unsuitable for children. Parental discretion is advised.
  • The following SHOWTIME ENTERTAINMENT SPECIAL is suitable for viewing by your entire family.
  • The following SHOWTIME ENTERTAINMENT SPECIAL contains mature subject matter. SHOWTIME recommends viewing only by mature audiences.
  • The following SHOWTIME ENTERTAINMENT SPECIAL contains mature subject matter. Parents may consider some of the program content unsuitable for children. Parental discretion is advised.

Variants: Special text is used for specials once again.

Technique: 2D animation.

Audio: Unknown

7th ID/Bumper (July 1985-1987)

Visuals: Against a black-purple gradient background is "G", "PG", "PG-13", or "R" in the center. Text appears in front of it describing the rating, and the rating behind it shines.

Announcements:

  • G: "The following film has been rated "G" for General Audiences, by the motion picture industry's rating system and is suitable for viewing by your entire family."
  • PG: "The following film has been rated "PG" by the motion picture industry's rating system. Parents may consider that some of the program content may be unsuitable for children. Parental guidance is therefore suggested."
  • PG-13: "Parents are strongly cautioned to give special guidance for viewing by children under 13. Some material may be inappropriate for young children."
  • R: "The following film has been rated "R", restricted, by the motion picture industry's rating system. SHOWTIME recommends that children under 17 view this picture only in the company of an adult."

Variants:

  • On a version of the R-rated bumper, the rest of the words were added: "Because of its subject matter, this particular film will be presented by Showtime only after 10:00 (or 11:00) p.m. nine central. (or ten central)"
  • On some non rated movies or programs, the Showtime logo of the time appears on the top with text underneath it. The announcements vary.

Technique: A shining effect as the ratings of a certain movie brightens up after getting outlined.

Audio: A low, deep voiced male announcer reading the texts throughout the bumper.

8th ID/Bumper (1987-1990)

Visuals: Unknown

Announcements:

  • G: "Rated G by the Motion Picture Association of America, and is suitable for viewing by your entire family."
  • PG: "Rated PG by the Motion Picture Association of America, Parental guidance is suggested."
  • PG-13: "Rated PG-13 by the Motion Picture Association of America, Parents may wish to consider whether children under 13 should view this picture."
  • R: "Rated R by the Motion Picture Association of America, Parents may wish to consider whether children under 17 should view this picture."

Variants: Sometimes, "Feature" would be replaced by "Familytime," "Exclusive," or "After Hours."

Technique: Unknown

Audio: Unknown

Audio Variants: Unknown

9th ID/Bumper (1990-1994)

Visuals: Unknown

Variants: Unknown

Technique: Unknown

Audio: Unknown

10th ID/Bumper (1994)

Visuals: Same as the previous bumper, except with a different color scheme and a second "viewer discretion" screen following.

Technique: Unknown

Audio: This movie is rated (insert rating)

11th ID/Bumper (1994-1997)

Visuals: On a black background, rating information is shown, along with any of these:

  • A "TV speech bubble" symbol ("Closed Captioned")
  • Headphones ("Stereo")
  • The letters "ESP" ("en Español/In Spanish Were Available")

Variants: Sometimes, the background would instead depict spotlights crisscrossing and moving around.

Content Bumper: Underneath the rating, any of the following is shown:

  • AC (Adult Content)
  • AL (Adult Language)
  • BN (Brief Nudity)
  • GL (Graphic Language)
  • GV (Graphic Violence)
  • MV (Mild Violence)
  • N (Nudity)
  • RP (Rape)
  • SC (Strong Sexual Content)
  • V (Violence)

TV Ratings: Starting on January 1, 1997, Showtime began to precede its series and specials with bumpers featuring the TV ratings that were adopted by the rest of the industry: "TV-G", "TV-PG", "TV-14" and "TV-M" (later "TV-MA").

Technique: None for the black background, but only for spotlights crisscrossing and moving in a version of the bumper.

Audio: An announcer (presumably Bill St. James) saying "The following movie is rated [insert rating].", just like the 1989-1994 HBO rating bumper. He even states about how a certain movie contained in the content bumper and says "Viewer discretion advised." at the end.

Audio Variants: Unknown

12th ID/Bumper (1997-2001)

Visuals: Unknown

  • Dolby's "double-D" logo ("Stereo/Surround Sound Where Available")
  • The letters "ESP" ("en Español/In Spanish Were Available")

Variants: Unknown

Content Bumper: Unknown

TV Ratings: Unknown

Technique: Unknown

Audio: Same as the 1994-1997 bumper.

13th ID/Bumper (2001-2004)

Visuals: Unknown

Variants: Unknown

Content Bumper: Unknown

TV Ratings: Unknown

Technique: Unknown

Audio: Same as the 10th and 11th bumpers.

14th ID/Bumper (2004-2011)

Visuals: Unknown

Variants: Unknown

Content Bumper: Unknown

TV Ratings: Unknown

HDTV Bumper: Unknown

Technique: Unknown

Audio: Unknown

15th ID/Bumper (2011-2022)

Visuals: Unknown

Content Bumper: Unknown

TV Ratings: Unknown

Technique: Unknown

Audio: Unknown

16th ID/Bumper (2022-)

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