MTV/1988

From the Audiovisual Identity Database, the motion graphics museum

< MTV

Adam & Eve (1988-1995)

Videos

Visuals: Unknown

Technique: 2D animation by Broadcast Arts.

Audio: Unknown


Audition (1988-1992)

Videos

Visuals: Unknown

Technique: 2D animation by The Ink Tank.

Audio: Unknown


Beep (1988-1992)

Videos

Visuals: Unknown

Technique: Stop-motion.

Audio: A hard-hitting rap beat.


Bosch (1988-1995)

Videos

Visuals: In an mythological setting, many anthropomorphic animals appear doing random things, like an elephant holding his nose. Then in an unclear hole-like structure, a fleshy, tentacled beast shaped like an M appears in the structure. A man places the TV letters on the M. Then, it cuts to the man for a split-second. Then, the completed MTV logo is shown and the “MUSIC TELEVISION” text fades below it.

Trivia: The whole ID is a reference to The Garden of Earthly Delights by Hieronymus Bosch.

Technique: Stop-motion by Aurelio Voltaire.

Audio: A mystical synth tune, also by Voltaire.

Daily World Record (1988-1994)

Videos

Visuals: Unknown

Technique: 2D animation by Olive Jar Animation.

Audio: An announcer going over the goofy headlines and various sound effects.


Dino Stomp (1988-1993)

Videos

Visuals: Unknown

Technique: 2D animation by Ken Brown.

Audio: Unknown


Emulsion (1988-1994)

Videos

Visuals: Unknown

Technique: A mix of live-action and 2D animation by Mark Kitchen-Smith at Film Garage.

Audio: Unknown


Global Postcards (1988-early 1990s)

Videos

Visuals: On a map, a hand holds a postcard from Holland, in which windmills form an MTV logo. On a Paris postcard, MTV logos come out of the Eiffel Tower and the postcard zooms under it. London's postcard has a double decker bus with an "MTV ...Your TV" banner on it and a tidal wave. Last, a postcard from Australia has boomerangs flying around. The logo zooms into the postcard, and a boomerang is being thrown into space. The boomerang, with an MTV logo visible on it, flies towards the screen and freezes.

Technique: Glass-painting animation, with live-action at the beginning, produced by Olive Jar Animation.

Audio: Some rock music.


Inventions (1988-1992)

Videos

Visuals: Unknown

Technique: Live-action with bits of photomontage.

Audio: A distorted rock tune.


Jack In The Box (1988-1994)

Videos

Visuals: Unknown

Technique: Stop-motion by Aurelio Voltaire.

Audio: Unknown


Machine (1988-1993)

Videos

Visuals: The sequence starts with a close-up of a machine's number counter. A robot arm drops a ball into a tube to try and give a face on the bottom of it a pair of eyes. Eventually, the counter hits zero and the eyes make their way to the face. When the face looks up, he sees a television screen and smiles. The logo zooms into the screen to see a blue and green MTV logo on a pink background.

Technique: Hand drawn animation.

Audio: Metallic clanging; a beeping synth tune that reaches to a heroic sounding flourish at the end.


New Music (1988-1994)

Videos

Visuals: Unknown

Technique: 2D animation by Mike Smith at Felix Films.

Audio: Unknown


Reindeers (1988-1991)

Videos

Visuals: Unknown

Technique: 2D animation.

Audio: Unknown

Availability: Only shown during Christmastime.

Slow Bob (1988-1993)

Videos

Visuals: There are two variants of this ID:

  • The first ID involves a female conjoined twin climbing up the stairs carrying a paintbrush and two paint buckets, arguing. The left twin looks into the keyhole, which reveals a triangular room with a boy at the top in a fetal position with a lizard next to him. There is also a shadow of a window that turns with the MTV logo on it.
  • The second ident shows a white bordered black sign with a black & white man in a 19th Century first class suit moving his arms as the camera zooms out. Next to that sign is a ladder. The next shot shows two lampposts, a traffic light, a yellow triangle sign that say "Yield" and 11 different black & white photos of people with the same amount of scissors. The scissors turn to face the left side of the screen and the photos change as the scissors fly offscreen. The scissors fly towards the man in the sign, who dodges all of them, ultimately shattering the scissors before he jumps out, revealing him in full color. The sign rolls up to show a green side with the MTV logo.

Technique: Stop-motion animation by Henry Selick.

Audio:

  • 1st ID: A suspenseful organ theme with the girls saying "Come on!", "Out of my way!" and "Ow!", followed by howl-like sounds, a dog barking and a door creaking.
  • 2nd ID: A high-pitched whistling sound, which changes to a 3 note horn piece and jet-engine whooshes. A crash, followed by sounds of falling metal and a muffled explosion are heard afterwards.


Skyscraper (1988-1993)

Videos

Visuals: Unknown

Technique: 2D animation animated by Joost Swarte and The Ink Tank and directed by Maciek Albrecht.

Audio: Unknown


Tattoo (1988-1995)

Videos

Visuals: Unknown

Technique: Photomontage and 2D animation by Robert Brown.

Audio: Unknown


Tools (1988-1991)

Videos

Visuals: Unknown

Technique: Stop-motion overlaid on 2D animation.

Audio: Unknown


Top of the Hour 1988 (1988-1989)

Visuals: The MTV logo is in the middle of a gyroscope. The logo zooms close to the logo and random things out of nowhere pop out of the logo. Then a clip of a dog running appears, and the dog "pops" out of the MTV logo, barking at the screen.

Technique: Stop-motion animation produced by Henry Selick.

Audio: A remix of the "One Small Step" theme.


MTV IDs/1987
MTV
MTV IDs/1989
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