Lifted Entertainment: Difference between revisions

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Latest revision as of 00:06, 8 December 2023

Background

Lifted Entertainment (formerly ITV Studios Entertainment) is the mainstream entertainment division of ITV Studios. It gained its own identity and branding in 2021, replacing ITV Studios' branding on shows.

ITV Studios Entertainment

Logo (2015-2020)

Visuals: Same as the 2013 ITV Studios logo, but the word "ENTERTAINMENT" appears below in a smaller font.

Technique: Computer animation.

Audio: The end theme to the show.

Availability:

Appears on shows that originally used the standard ITV Studios branding, such as Dancing on Ice (starting with the 2018 revival), Ant and Dec's Saturday Night Takeaway, I'm a Celebrity...Get Me Out of Here!, The Voice UK (starting with the first ITV series in 2019) among others.
Also appears on several newly-commissioned shows like In for a Penny and The Voice Kids.
It did not appear on shows commissioned for non-ITV broadcasters (eg. Countdown) or on other ITV networks (eg. Love Island), those kept with the regular ITV Studios brand.
When ITV Studios rebranded in 2020, shows branded under this label reverted to regular ITV Studios branding until the rebranding as Lifted.

Lifted Entertainment

Logo (2021-)

Visuals: Over a black or white background is the text "Lifted entertainment" with the text in silver except the letter "e" which is in green-blue and the word below in the same color with the byline "PART OF ITV STUDIOS" is seen underneath. Then the letter "e" lifts up and a grey shadow fades in.

Variants:

On Countdown, the logo is in-credit.
Sometimes, the logo also shares the screen with other logos (including the 2013 ITV and 2021 BBC logos).
A still version exists.

Technique: CGI.

Audio: The ending theme of the programme or none.

Availability:

Appears on most of the same shows as above, but this time, non-ITV broadcast shows like Countdown and University Challenge use this logo, alongside Love Island, I'm a Celebrity...Get Me Out of Here!, In for a Penny, Olivia Meets her Match and The Voice Kids, respectively.
It is also appeared on its new programmes such as Walk the Line, Bad Chefs, The Pet Show and the 2022 revival of The Big Breakfast.

@@ Line 1: / Line 1: @@
-===(2021-)===
+===Background===
+'''Lifted Entertainment''' (formerly '''ITV Studios Entertainment''') is the mainstream entertainment division of [[ITV Studios]]. It gained its own identity and branding in 2021, replacing ITV Studios' branding on shows.
-<gallery mode=packed heights=200>
-Lifted Entertainment and Channel 4 Television (2021) (From - The Big Breakfast).png
+== ITV Studios Entertainment ==
-LiftedEntertainmentMotionContentGroupLoveIsland.png
+===Logo (2015-2020)===
+<gallery mode="packed" heights="200">
+File:ITV Studios Entertainment logo.PNG
+File:A Co-Production of ITV Studios Entertainment and Mitre Television (2016).png
+File:ITV Studios Entertainment (2019, Mitre Television Co-Production).png
 </gallery>
+'''Visuals:''' Same as the 2013 [[ITV Studios]] logo, but the word "ENTERTAINMENT" appears below in a smaller font.
-'''Logo:''' On a black or white background we see the text "{{color|silver|Lift}}e{{color|silver|d}} entertainment" with the text in silver except the letter "e" which is in green-blue and the word below in the same color with the byline "PART OF ITV STUDIOS" is seen underneath. Then the letter "e" lifts up and a grey shadow fades in.
+'''Technique:''' Computer animation.
+'''Audio:''' The end theme to the show.
+'''Availability:'''
+* Appears on shows that originally used the standard ITV Studios branding, such as ''Dancing on Ice'' (starting with the 2018 revival), ''Ant and Dec's Saturday Night Takeaway'', ''I'm a Celebrity...Get Me Out of Here!'', ''The Voice UK'' (starting with the first ITV series in 2019) among others.
+* Also appears on several newly-commissioned shows like ''In for a Penny'' and ''The Voice Kids''.
+* It did not appear on shows commissioned for non-ITV broadcasters (eg. ''Countdown'') or on other ITV networks (eg. ''Love Island''), those kept with the regular ITV Studios brand.
+* When ITV Studios rebranded in 2020, shows branded under this label reverted to regular ITV Studios branding until the rebranding as Lifted.
+== Lifted Entertainment ==
+====Logo (2021-)====
+<gallery mode="packed" heights="200">
+File:Lifted Entertainment logo.PNG
+File:Lifted Entertainment (2022).png
+File:Lifted Entertainment (2023).png
+File:Lifted Entertainment (2021, Motion Content Group Co-Production).png
+File:Lifted Entertainment (2022, Accidentally On Purpose Co-Production).png
+File:Lifted Entertainment (2021, Mitre Studios Co-Production).png
+File:Lifted Entertainment (2021, Mitre Studios Co-Production) (2).png
+File:Lifted Entertainment for BBC (2022).png
+File:Lifted Entertainment and Channel 4 Television (2021) (From - The Big Breakfast).png
+</gallery>
+'''Visuals:''' Over a black or white background is the text "{{color|silver|Lift}}e{{color|silver|d}} entertainment" with the text in silver except the letter "e" which is in green-blue and the word below in the same color with the byline "PART OF ITV STUDIOS" is seen underneath. Then the letter "e" lifts up and a grey shadow fades in.
 '''Variants:'''
-* On ''Countdown'' the logo is in-credit.
+* On ''Countdown'', the logo is in-credit.
-* Sometimes the logo can be shared with other logos.
+* Sometimes, the logo also shares the screen with other logos (including the 2013 ITV and 2021 [[BBC Productions|BBC]] logos).
+* A still version exists.
-'''FX/SFX:''' The letter "e" lifting.
+'''Technique:''' CGI.
-'''Music/Sounds:''' The ending theme of the show.
+'''Audio:''' The ending theme of the programme or none.
 '''Availability:'''
-* Seen on shows that were originally produced by it's parent company from 2021 onwards like ''Countdown'', ''Dancing on Ice'', ''University Challenge'', ''Ant and Dec's Saturday Night Takeaway'', ''The Voice UK'', ''Love Island'', ''I'm a Celebrity...Get Me Out of Here!'', ''In for a Penny'', ''Olivia Meets her Match'' and ''The Voice Kids''.
+* Appears on most of the same shows as above, but this time, non-ITV broadcast shows like ''Countdown'' and ''University Challenge'' use this logo, alongside ''Love Island'', ''I'm a Celebrity...Get Me Out of Here!'', ''In for a Penny'', ''Olivia Meets her Match'' and ''The Voice Kids'', respectively.
-* It is also appeared on its new programmes like ''Walk the Line'' and ''The Pet Show''.
+* It is also appeared on its new programmes such as ''Walk the Line'', ''Bad Chefs'', ''The Pet Show'' and the 2022 revival of ''The Big Breakfast''.
-'''Editor's Note:''' None.
-[[Category:British logos]]
+[[Category:United Kingdom]]
 [[Category:British television logos]]
 [[Category:Television logos]]
-[[Category:ITV (UK)]]
+[[Category:ITV]]
-[[Category:ITV Studios (UK)]]
+[[Category:ITV Studios]]