Liberty Mutual: Difference between revisions

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Revision as of 00:56, 15 February 2023

Background

Liberty Mutual is an American insurance company founded in July 1, 1912. The company provides a comprehensive range of insurance services and products, including personal auto, homeowners, workers' compensation, commercial multiple-peril, commercial auto, general liability, global specialty, group disability, fire insurance, and surety. They are headquartered in Boston, Massachusetts.

(2018-)

Logo: We see a white background. The background zooms out to reveal an abstract Statue Of Liberty on a yellow background. Next to it, the text "Liberty Mutual INSURANCE" sweeps in. A URL and phone number swoop in. Hello emoji face

Variants:

A special Minions variant exists. TBA.
For Liberty Seguros, the Liberty Seguros wordmark replaces the Liberty Mutual wordmark. Also, "Juntos en los momentos importantes" swoops in instead of the url and phone number, and "Auto | Home" and the copyright notice are removed.

Technique: The zoom and swoop, 2D computer animation.

Music/Sounds: A chorus singing "Liberty" 4 times.

Music/Sounds Variants:

Sometimes after the logo, a short snippet plays showing how the ad ends. On one of these Snippets, a man says "de" three times following the logo's jingle.
On the Liberty Seguros version, Spanish people sing the jingle, then a Spanish male announcer says "Liberty Seguros. Juntos en los momentos importantes.".
On the Minions variant, the Minions sing the jingle, and after that, TBA.
On a COVID-19 commercial, a piano version of the jingle is playing.

Availability: Seen on almost all of their ads from 2018 onwards.

Legacy: This logo, and the ads that precede it, are infamous for reportedly being annoying and overplayed.

@@ Line 10: / Line 10: @@
 {{Youtube|id=XQhexuEguks|id2=mzu4D7DY0JU}}
-'''Logo:''' We see a white background. The background zooms out to reveal an abstract Statue Of Liberty on a yellow background. Next to it, the text "{{color|navy|{{font|Times New Roman|Liberty Mutual}}}} {{color|navy|INSURANCE}}" sweeps in. A URL and phone number swoop in.
+'''Logo:''' We see a white background. The background zooms out to reveal an abstract Statue Of Liberty on a yellow background. Next to it, the text "{{color|navy|{{font|Times New Roman|Liberty Mutual}}}} {{color|navy|INSURANCE}}" sweeps in. A URL and phone number swoop in. Hello emoji face
 '''Variants:'''
 *A special Minions variant exists. TBA.
-*For Liberty Seguros, the Liberty Seguros wordmark replaces the Liberty Mutual wordmark. Also, "Juntos en los momentos importantes" swoops in instead of the url and phone number, and "{{color|navy|Auto | Home}} and the copyright notice are removed.
+*For Liberty Seguros, the Liberty Seguros wordmark replaces the Liberty Mutual wordmark. Also, "Juntos en los momentos importantes" swoops in instead of the url and phone number, and "Auto | Home" and the copyright notice are removed.
 '''Technique:''' The zoom and swoop, 2D computer animation.