Channel 3 (Thailand)

From the Audiovisual Identity Database, the motion graphics museum

(Redirected from Channel 3)


Channel 3 HD (officially ช่อง 3 เอชดี in Thailand) is a famous Thai television station formed in March 26, 1970. The station is owned by BEC World. It was previously owned alongside MCOT from 1970 until 2020.

1st ID (1988-1989)

Visuals: On a blue gradient background with stars, various scenes from various TV shows are seen. Then we see an orange sky background with clouds. The blue Thai text (คุ้มค่าทุกนาที ดูทีวีสีช่อง 3, see translation below) appears via a sliding effect and then the Channel 3 logo (consisting of a red, green, and blue circle split unevenly at the top and bottom three times) appears via a flipping effect.

Technique: 2D computer animation.

Audio: Some catchy music with an chorus singing in Thai, "Every minute worth watching, Channel 3!"

Audio Variant: One airing once had the final chimes from the second Buena Vista International Television logo, making the logo's audio off-sync.

Legacy: This is a favorite of many Thai people and the slogan (including a modified rendition of the theme) continues to be used to this day.

2nd ID (1989-1994)

Visuals: Continuing after images of Thai stars (with actual multicolored stars surrounding the images), the logo zooms in from the background and cursive/scribbled Thai text appears.

Technique: Primitive 2D computer animation.

Audio: Same as before.

3rd ID (1994-1996)

Visuals: A background containing the Bangkok Metropolitan Region (or some other Thai city) skyline is shown. The same "3" logo emblem trails in a circle and stops at the top left of the screen. Thai text from before, in gold, appears, and shines.

Technique: Primitive computer animation.

Audio: A different version of the theme from before, having more of a "reggae" feel to it.

4th ID (1996-1998)

Visuals: There is a blue world map (in the Goode Homolosine style; the countries have a gray glossy effect) on a blue-black gradient background. The letters "B" (in red), "E" (in green), and "C" (in blue) in a rounded, extruded font rotate in. Each letter has a silver "border" attached to it. The "3" logo is on the bottom left, with the slogan of the channel.

Technique: Computer animation.

Audio: The final modification of the theme from before, still being used today.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.