CP Digital

From the Audiovisual Identity Database, the motion graphics museum


Background

CP Digital is a home entertainment brand for Central Partnership, and the largest DVD distributor in Russia. It has been outsourced by New Disk (Noviy Disk) and CP Distribution pre-2016, when it was folded into the Prior Group (together with Soyuz Video and Videoservice).


1st Logo (2003-October 2010)

Visuals: On a blue-lighted background, the golden DVD rotates on the top of the 3D blue DIGITAL word. Suddenly the disk transforms into a box and begins to sway around until it takes the right position. Then the letters CP in corporate font and colors, rapidly zoom inside.

Variant: In the video games made to tie in with CP-released movies, the logo is similar to a print version with a white background. It was used in along with the CP Interactive logo.

Technique: CGI.

Audio: A repeating drumbeat tune, ending with a dark synth bass note.

Availability: Unknown.


2nd Logo (October 2010-2013?)

Visuals: The view starts inside a blue structure, then the camera moves out to see the surface full of blue sequenced dots. When the camera rotates, it's clear to see the letters CP, all blue and designed the same way as before. They rotate, and the frame rotates in opposite direction. Finally, the structure stands still, with DIGITAL appearing below, over the light gray or dark blue background. There is a ray of sunshine over the logo.

Technique: CGI.

Audio: A deep whoosh sound followed by crystallized entries.

Availability: Unknown.

3rd Logo (2013-)

Visuals: Unknown.

Technique: 2D animation.

Audio: None.

Availability: Unknown.

CP Blu-Ray

Logo (Late 2000's-)

Visuals: On a complicated blue background, a tiny CP Digital logo sits in the center. The background moves statically. Then the light spot passes by the logo.

Technique: CGI.

Audio: None.

Availability: On Blu-Rays released by CP Digital.

CP Interactive

Logo (2009)

Visuals: Actually the logo is the same as its print version. Inside a round frame is mountains and clouds, and the zeppelin flying in the sky. The words ЦЕНТРАЛ ПАРТНЕРШИП (literal translation to Central Partnership) are located below.

Technique: A still graphic.

Audio: None.

Availability: Was used in movie-based game named Непобедимый (Nepobedimiy; The Unconquerable). This is the only game released by CP at the moment.

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