Bell-Phillip Television Productions, Inc.

Background

Bell Dramatic Serial Company (also known as "Bell-Phillip Television Productions, Inc." on The Bold and the Beautiful) was originally formed in 1973 by William J. Bell and his wife Lee Phillip Bell to produce The Young and the Restless, the soap opera they created. Since 1987, the company has also produced The Bold and the Beautiful, a sister series to The Young and the Restless also created by the Bells.

Contents

1st Logo (March 23, 1987-)	2nd Logo (2002-2003)	3rd Logo (2002-)	4th Logo (2019-)

1st Logo (March 23, 1987-)

Visuals: On the closing credits of The Bold and the Beautiful is the text:

BELL-PHILLIP TELEVISION PRODUCTIONS, INC.

in a Huxley Vertical font.

Variants:

The first variant of the end credits (1987-1992) have the credits on a black background.
Starting in 1992, different backdrops (of at least one setting from the particular episode featuring the credits) would be used for the end credits. Furthermore, the credit appears twice, immediately preceding and following the credit for CBS Television City. The first appearance has a copyright stamp, the second does not.
Starting circa 1998, the URL www.cbs.com appears below the credit on both appearances. This was changed to www.boldandbeautiful.com starting in 2006.
In some cases, the credit is in the corner of the screen.

Technique: A still, computerized graphic.

Audio: The ending theme of The Bold and the Beautiful. Sometimes, it's accompanied by an announcer's closing announcements, such as "Join us again for The Bold and the Beautiful." From 1999-2002 on CBS, the music from the 3rd logo is heard since CBS began using generic split-screen credits on daytime programming on August 2, 1999.

Availability: Seen on international airings of The Bold and the Beautiful, and on episodes posted at CBS.com. This was also seen on CBS airings until 2002, when CBS began using the 3rd logo. This is also not seen on current Network 10 broadcasts, as post-2012 episodes on said channel omit this and the credits, going straight to the BBL Distribution logo. However, "fast-tracked" prints on the network's 10Play service keep the credits, and this logo, intact.

2nd Logo (2002-2003)

Visuals: On a dark gray background with a teal "X" is the name "BELL" in white Huxley Vertical and next to it, "DRAMATIC SERIAL COMPANY" stacked. The logo shines.

Technique: Appears to be CGI.

Audio: A three-note lighthouse bell, with some ocean sounds.

Availability: It appeared only on The Young and the Restless.

3rd Logo (2002-)

Visuals: On a CGI dark cloudy sky background with clouds moving is a beam of light, revealing the word "BELL" in Huxley Vertical. Under it is one of the following:

BELL DRAMATIC SERIAL COMPANY (used on The Young and the Restless airings in all countries since 2003)
BELL-PHILLIP TELEVISION PRODUCTIONS INC. (used on The Bold and the Beautiful airings in the USA from 2002 to 2019)

Technique: CGI.

Audio: On The Young and the Restless, the same music used from last logo is heard. On The Bold and the Beautiful, it's the original theme of the show used from 1987-2004 ("High Upon This Love"), but brief (since CBS uses generic split-screen credits) and higher pitched.

Availability: It used to be seen on pre-2019 airings of The Bold and the Beautiful, but now it only appears on The Young and the Restless as of 2019. The Bold and the Beautiful uses the newer logo below. In Australia, Network 10 cuts this logo, along with the credits from airings of The Bold and the Beautiful. While "fast-tracked" 10Play copies retain the credits as previously mentioned, this and other closing logos except for BBL Distribution are still omitted.

4th Logo (2019-)

Visuals: Same as the the 3rd logo, but with an updated, brighter cloudy sky background (a la Warner Bros. Pictures and Media Asia Group), with "BELL-PHILLIP TELEVISION PRODUCTIONS, INC." in a condensed, irregular font below the name "BELL" in Huxley Vertical, as before.

Technique: CGI.

Audio: Same as the B&B variant of the previous logo.

Availability: Appears on CBS airings of The Bold and the Beautiful. It remains unknown if The Young and the Restless will use this as well. As with the previous logo, this is omitted along with the credits on Network 10 airings of The Bold and the Beautiful in Australia and streamed "fast-tracked" versions retain the credits but omit this and other closing logos.