TV Eldorado Marabá

From the Audiovisual Identity Database, the motion graphics museum


Background

TV Eldorado Marabá, or simply TV Marabá, was a Brazilian analog TV station based in Marabá, Para. It was affiliated with Boas Novas, but had also been affiliated with other Brazilian stations such as Rede Globo, RedeTV! and SBT. It went on air in 1976 and was shut down in 2019 after failing to transition from analog to digital broadcasting.

1st ID (2010)

Visuals: A distorted, twisted version of the company logo (which is simply the SBT logo but with said company name at the bottom and TV ELDORADO Canal 07 on the top half, both separated with a black line) is seen over a blue background. The logo untwists itself and once it is fully untwisted, a pink light "explodes" behind the logo and butterflies flutter out of it. Below, AINDA MAIS PERTO DE VOCê! appears below via zooming lout from random directions, letter by letter before axpanding and shrinking rapidly, letter by letter.

Technique: Video editor-esque animation.

Audio: A techno-sounding tune with a male announcer.

2nd ID (2013-2015)

Visuals: Same as the SBT ident from 2003, but heavily compressed and with

Marabá-PA

Sistema Eldorado de Comunicação

appearing at the bottom of the screen.

Technique: Same as the 2003 SBT ID, coupled with overlayed computer animation.

Audio: A compressed version of the SBT 2003 ident.

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