TVA

From the Audiovisual Identity Database, the motion graphics museum

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ID (1974-1984)


Visuals: On a black background, 2 triangles emerge from the top and bottom of the screen, each in opposite directions and showing a blue/green/yellow glass background, looking like something you see from Magic Eye. As the triangles move, they continually zoom out while the background zooms in, as well as a "T" wiping on the side of the left triangle. This forms the text "TVA" in a very abstract matter, with the background becoming blurry as it fully zooms out. As this happens, a trapezoid-shaped outline draws in around the logo.

Technique: Scanimate mixed with chorma-keyed effects and live-action.

Audio: A rising Moog synth piano tune, sometimes accompanied with a French announcer.

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