Record

Background

Record (previously TV Record, Rede Record and RecordTV) is a Brazilian free-to-air television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God. Since 2007, it is the second-most popular television network in Brazil (after Rede Globo), after having been in last place of the television networks since the 1980s. With 63 continuous years of transmission, it is also the oldest television network in activity in the country.

Contents

1st Logo (September 27, 1953-1965)	2nd Logo (1977-1982)	3rd ID (1982-1986)	4th ID (1986-1990)	5th ID (July 16, 1990-1992)	6th ID (1992-1995)


7th ID (1995-1997)	8th ID (1997-1999)	9th ID (1999-2002)	10th ID (2002-2004)	11th ID (2004-2005)	12th ID (2005-2007)


13th ID (2007-2010)	14th ID (2010-2012)	15th ID (2012-2016)	16th ID (2016-2023)	17th ID (November 6, 2023-)

1st Logo (September 27, 1953-1965)

Visuals: Over a white background, there is a train passing by. A tiger is seen driving it (that tiger was the "mascot" of the network until early 70's). He pull the cord twice, which makes a whistle train sound, and the whistle sound like saying "Canal 7" (Channel 7), then the camera zooms to the sky, which shows a giant compass. Two giant letters, "T" and "V", appear and surround the compass. The name "RECORD" also appears at the bottom.

Technique: 2D animation.

Audio: Only ukulele-like sounds in the background, the whistle sound, and a woman's voice saying: "Canal 7! Se você quer ter sempre o melhor, veja Record!" (Channel 7! If you want to have always the best, watch Record!).

2nd Logo (1977-1982)

Visuals: Various different variants were used:

1977-1979 Main: In space, a blue transmission tower is seen on the left as the outline of "RECORD" in a custom font, flies up. A red beam then scans the outline, filling it in with gold as sparkles then fly onto it.

1977-1979 Alternate: On a blue gradient background, the same outline rises up and fills in with gold, along with many sparkles appearing on it. It seems to give off a shadow on the background.
1979-1982 Main: On a shot of a sunset, many strangely shaped ray sway around, only for the sunset to disappear and the rays to form a butterfly. The butterfly flies over to the bottom of the screen, resting as it fades to a clip of a real butterfly on a flower. The whole clip then converts to a white tangle before forming a seagull as a night sky fades in. The seagull then flies into the moon and the phrases "Todo dia.", "Toda hora.", and "Tudo bem." fly in one by one. A bright light flies in and forms bronze "7" in a circle, sparkling as the "RECORD" text flips in. "sao paulo" slides in from below.
1979-1982
- Alternate 1: On a black background, the "RECORD" text, in white or blue, zooms out, as parts of the same text, but in yellow or peach, appear in place. 1979-1982
- Alternate 2: On a black background, a yellow/peach ring appears and starts to wave, revealing "RECORD" in the waves. It then settles, leaving the text clear of deformities.

Technique: Mostly Scanimation. The 1979 Main ID is also very similar to an SBT ID.

Audio: Depends on the variant:

1977-1979:
- Main: The 1976 Washington Week in Review (now called Washington Week) theme (a deep, ominous, and arpeggiated (possibly analog and/or Moog) synth tune), also used by TVS (now called SBT) around that time.
- Alternate: A reverbing and ominous bass tune. This would be later used in the next logo's short version.
1979-1982:
- Main: A relaxing tune.
- Alternate 1: A drumroll, followed by a 3-note guitar tune.
- Alternate 2: A chorus singing "RECORD!" multiple times over a percussion theme.

3rd ID (1982-1986)

Visuals: On a blue background, many multi-colored arches, within each color of the rainbow and angular ends, wipe in, as well as a golden outline that shines. Another bar of rainbow colors "shoots" out from below and brings the "RECORD" name, but in a very different and blocky font. It appears in gold before being outlined in gold. It also shines.

Variants: A short version exists with the text zooming in. A special variant used during soccer games features a soccer ball being surrounded by arches, which then fill with the colors.

Technique: Scanimate effects.

Audio: A trumpet fanfare is played when the rainbow is formed. This turns into a violin them when the "RECORD" name appears. The same bass theme from before is heard on the soccer variant and the short version.

4th ID (1986-1990)

Visuals: Depends on the variant used:

1986-1988: On a very dark blue background, a golden diamond shape, made of 4 bulging rectangles, quickly passes the screen. 2 more appear in the corners and slide away from each other, as the diamond emerges again and zooms towards the top of the screen. "RECORD" then zooms out as an outline. A short version has just the diamonds in the corner, while a variant of this has the diamonds disappearing and a sole diamond zooming out in place.
1988-1990: On a grey background, pieces of the diamond quickly appear and it zooms out, with "RECORD" sliding in. Its the same font from before, but filled with the same gradient as the diamond.
1989-1990: On a black background with a black, red, and white striped floor, the text "RECORD" zooms out at an tilted angle. It then disappears under the floor as the diamond fades and rises from the floor. It zooms towards the bottom of the screen as it fades to the diamond above the floor. It zooms out as the "RECORD" text rises from the bottom as well. A short version also exists of this variant.

Technique: CGI.

Audio: Depends on the variant:

The 1986-1988 variant has an ambient bell tune.
The 1988-1990 variant and the short version of the 1989-1990 variant have a 4-note synth tune.
The long 1989-1990 variant had a remixed and extended version of the aforementioned music.

5th ID (July 16, 1990-1992)

Visuals: Numerous flat discs is seen floating by. Then isn a blue ball zooming into the camera. Three flat discs (with the colors blue, red and green) stocked, appears while forming the symbol. The "REDE RECORD" name appear at the bottom.

Technique: CGI.

Audio:

1990-1991: Trumpet music is heard, while an announcer says upcoming programming for the network.
1991-1992: A different trumpet music is heard, and at the end, the three discs spin to the camera, and come back into its positions. The company name is also sung.

6th ID (1992-1995)

Visuals: Numerous figures (like triangles and circles) are seen "floating" in the background, while a silver ball appears, and float away. The scenario become more "abstract", and multiple puzzle-like figures connect to each other, forming the Rede Record logo.

Variant: In 1994, a silver ball floats to the horizon, while in the way some figures and objects zooms to us. It emits a ray lighting. Another silver ball appears and it forms the Rede Record logo.

Technique: CGI.

Audio: It depends:

Xylophones, drums, and guitar sounds are heard. Sometimes, pianos and guitar music are heard in some bumpers.

7th ID (1995-1997)

Visuals: In a strange location, a Remote Control "magically" appears. Then, it starts flying across the place. It meets a television, and turns on. The camera zooms to the TV, and then there is the Rede Record logo in a brown background.

Variants:

In the first months of use, the Rede Record logo is in a blue background.
Starting in mid-1995, the Remote Control turns the TV on, and goes inside of it. It continues flying into the strange area, until found many TV screens, all with the Rede Record logo. A "wave appears, and then the Record logo forms itself.
From 1996-1997, There is an location, while the Rede Record name floats by. In a computer is the Rede Record logo. The camera zooms to the computer.

Technique: CGI.

Audio: Most of the time, a strong guitar music is heard.

A totally different music is used in the second version of the early 1995 ID.
Another music is used for the 1996 version. It ends with a 7-tone guitar "twang", which would be used for the next 5 years (albeit with some modifications).
For the computer variant, it begins with a heavily amplified voice along with an announcer. This ends in a dramatic, almost awkward, finishing note.

8th ID (1997-1999)

Visuals: Same as the previous one, but it's gold-colored.

Variants:

In a background with lot of lines, two brown-ish balls synchronize together forming one, while the Rede Record font logo floats by, followed by multiple flashes. The three "flat discs" appear, followed by the Rede Record font name.
Starting in 1998, a ID shows a gold "rocket" flying into the horizon, in a space background. Multiple circles surround the rocket. It eventually "morphs" into a camera, and then, into a golden ball. The flat discs appear and connect to the ball, forming the logo, in a mix of a red, green and blue-ish background.
There was a version of this ID, where the Record logo appears in a green and yellow background. This was used during the World Cup that aired during that time.
Another network variant (used from November 1998-March 1999) saw the RECORD letters zooming out, followed by a "+" appearing, and then "é D+!" (é demais, translating to "...is great"), along with "REDE RECORD" circling in a pendulum and the word "RECORD" flashing in various fonts.

Audio: There were many variations of different music, but all end with the typical Rede Record "jingle". For the November 1998 variant, it consisted of an announcer saying "A Record é mais. A Record é demais!" (Record is more, Record is great!) over a heavily synthesized fanfare.

Technique: CGI.

9th ID (1999-2002)

Visuals: It has the same logo from 1997, but the REDE RECORD text is much smaller and placed in the center of the logo.

Variants:

In a bright blue-ish background is various letters, that form the name "Rede Record" flying away. While in the center, the same logo from 1997 appears. The Rede Record name (now much smaller) forms one-per-one in the middle of the logo.
Starting in January 2001, two laser beams form the "Rede Record" name. The structure beyond then closes, turning into a Moon-like ball, that eventually becomes the Rede Record transparent logo. It looks different to the version adopted later. Also, the number "2001" (former by other laser) appears below the Rede Record name.
The transparent ball and the flat discs float to the center, then the Record font appear. In a dark blue-ish background.
The glass ball and the flat discs spins, then stops to forming the symbol. TV Hoster Gilberto Barros pokes from the right, and thumbs up to the viewer. This was used to comprove the transparency of the symbol at the time.

Audio:

For the 1999-2000 logo, a combination between a xylophone, trumpet and piano plays over the ident. At the end, the Rede Record jingle, is played.
For the 2001-2002 logo, a low-pitched guitar plays, and at the end, the Rede Record jingle plays.
Sometimes, a guitar music plays, while laser sound are heard.

Technique: CGI.

10th ID (2002-2004)

Visuals: A yellow Brazil map forms in a background that keeps changing. Many green lines surround the Brazil map. In it, it shows many images. Then is the Earth in a 90-degree down vision, surrounded by the flat discs. The Brazil map appears one last time. A flash ball zooms up, and forms the new Rede Record logo, which have now the Planet Earth, this mean the creation of "Record Internacional" at the time. The Earth keeps spinning, while the "Record" name appears below.

Variant: In 2003, a new ident was used. It shows the Earth with the flat discs, just like the previous ID (but with lot of differences). A flash forms the "Record" name, and we see a small Record logo. It zooms and enlarge quickly, and takes its position. The Earth still keeps spinning.

Technique: CGI.

Audio:

A fanfare music is used.
A different music, composed of xylophones and violins, was used specifically for the 2003 version (long version). This is "Personal Best" by Craig Palmer, also used in the Greek Videosonic logo of the previous decade, but slightly modified. The short version uses the previous music.

Availability: This logo was still used for the ending of the programs until 2007, despite being succeeded by the next logos.

11th ID (2004-2005)

Visuals: There is a metal-istic ball flying into distance, while flashes lines follow it. Lot of buildings like the Eiffel Tower and the National Congress Palace, appears in its curse. The flat discs appears, and the metal ball turns into a different Earth. The "Record" name appear below.

Variant: There is a second ID with the flat discs reflecting famous locations throughout the world, while the Earth ball floats in the middle. They form the logo.

Technique: CGI.

Audio:

In the first version, the previous logo fanfare music is used.
A different music, is used in the second ID.

12th ID (2005-2007)

Visuals: It's the same of 2002 logo, but a bit "enhanced".

Variants:

It starts on a specific building or monument, then the camera zooms up to the space. A "whoosh" sound is heard, as a red arrow appears. It zooms back a little to reveal the logo.
Another variant has the logo formed by rays, and it's light-blue colored.

Technique: CGI.

Audio: A drumstick plays at the beginning, followed by a fanfare.

13th ID (2007-2010)

Visuals: A red arrow rises up and pans down, as the Record logo spin briefly and zooms back. The "RECORD" text appears below.

Technique: CGI.

Audio: A low guitar-theme plays. Sometimes, a female choir might say the company name at the end.

Variants: The following ones:

Depending on the hour it aired, the logo background might be either blue-dark or light.
Sometimes, just the logo appears.

14th ID (2010-2012)

Visuals: Many white arrows zooms to the camera, and then, the camera zooms away, to reveal the Record logo, which spins briefly and quickly. The "RECORD" text appears below.

Variants: Another logo to have a few variants.

Like the previous one, sometimes just the logo appears.
TV host of programs in the network like Marcos Hummel, or the Ídolos 2010 hosts sometimes appear between the logo animation.

Technique: CGI.

Audio: It starts with a whoosh, followed by a weirdo music, then ending with a slightly modified version of the Record "jingle".

15th ID (2012-2016)

Visuals: There is an flash appearing, while many "RECORD" letters are floating in the background. There is a portion of the logo. This continues for a while. Suddenly, the logo zooms up quickly spinning, and the "RECORD" text appear below.

Variants: This also had some variants.

Like the 2007 logo, the background may be light grey, or blue.
From 2012 to 2014, the text "RECORD [YEAR]" appear between the ID.
Starting in 2015, the name "ABERTA PARA O NOVO" appear below the "RECORD" text.

Technique: CGI.

Audio: Some "futuristic" music plays. At the end, a different interpretation of the Record jingle plays.

16th ID (2016-2023)

Visuals: The logo starts with portions of the logo followed by a light. The logo appears with a whoosh, and the name RECORDTV below.

Variants:

Some color "flowers" form the logo.
"REINVENTAR É A NOSSA MARCA" appears below the "RECORDTV" text.
Starting in 2017, the plaques that circulate the sphere are now away from one another.
A special logo was used in December 3, 2016, in honor of the victims of the crashed LaMia Flight 2933. It features the logo in green.

Technique: CGI.

Audio: A weird "guitar" sound, followed by yet another representation of the Record jingle.

17th ID (November 6, 2023-)

Visuals: The logo starts with portions of the logo followed by a light in a same vein to the 2016 ident. The logo appears with a whoosh, with a metal parts of the logo open and the name RECORD below.

Variant: A night version of the logo exists.

Technique: CGI.

Audio: A "weird" guitar sound in a similar vein to the 2016 logo, followed by yet another representation of the Record jingle.