Pony Video

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1979-1983)

Visuals:: On a blue background, a white TV tube is shown with the word "PONY" inside and below that is the word "VIDEO", with the "V" connected by a line and a TV tube. On the bottom left is the word "株式会社ポニー" with a outlined rectangle.

Technique: A still computer graphic.

Audio: None.

Availability: Seen on early Pony Video releases from the era. [Examples?]

2nd Logo (1980-1983)

Visuals:: On a blue background, the abstract shapes of P and C are shown. Below them is the word "PONY VIDEO" in white.

Technique: A still computer graphic.

Audio: None.

Availability: Same as before. [Examples?]

3rd Logo (1983-1986)


Visuals: On a blue gradient background, a white spotlight zooms from the bottom towards the horizon and flashes before vanishing. Two golden circles zoom from the horizon as the camera angle changes slightly. The circle on the left has a rectangular edge on the lower-left corner, and the circle on the right has a line from the middle of the circle to the right side. A thin yellow flash of light appears below the shapes and reveals "PONY VIDEO", which is briefly seen before it fades out. The shapes flip over and turn into two identical circles, which flash and merge together to form one circle. The circle flips up and the camera zooms into it to reveal a black background where a series of glowing lines, stars and circles move around, like a light show. After that, the Pony Video "shapes" and the text, now all red, zoom out from the top and bottom respectively before meeting in the center of the screen. The background then turns white.

Technique: CGI and computer animation.

Audio: A calm, dreamy synth tune with synthesized percussion during the light show, a shine sound effect when the print logo zooms out, and a looped synth whistling sound effect when the background turns white. Electronic beeps are heard at the beginning when the spotlight moves.

Availability: It can be found on early releases from the company. [Examples?]

  • Because Fuji TV did not have the "eye" until 1986, a VHS cover without the Fuji eye may be a good clue that it has this.
  • This logo was probably spotted on a Japanese VHS tape release of the movie Merry Christmas, Mr. Lawrence and the original Japanese VHS/Beta of Project A-ko.

4th Logo (1986-1988)


Visuals: On an indigo/white gradient background, a golden blob moves from the right side of the screen and stops in the center where it draws out the Fuji TV "Eye" logo (without the red dot). The words "PONY VIDEO" in a different font than in the previous logo, sweep from the left of the screen and move through the eye. As they leave the eye, the red dot fades in, completing the Fuji logo. "PONY VIDEO" then zooms out from the screen, with a 3D-trail that shrinks as it settles below the eye.

Technique: CGI.

Audio: An odd dreamy synth ditty that starts off with what sounds like a tune on cowbells, angklung sounds that changes pitch after one set, and the same tune from before with bongos added.

Availability: It was found on the original VHS release of The Adventures of Milo and Otis (in Japan known as Koneko Monogatari), and it also appears on AnimEigo's subtitled releases of MADOX-01.

Pony Video
Pony Canyon