Hoang Gia Media Group

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1998-2004?)


Visuals: A white light appears from the bottom-right corner of the screen and stops near the top, leaving a yellow mark, and a green brain flashes at the left of it. The light disappears and the green head appears, so the brain is inside of it. The face turns to the other side and a light beam appears and squishes the face so "hoanggiamedia" is formed. The light beam dims off and the logo zooms in, white the slogan, "Ket noi thang toi tiem thuc" (Directly connected to the real potential), in a metallic style, zooms out below it. The company's URL (maybe their old one; next logo has it changed) fades in at the bottom.

Technique: CGI.

Audio: A gong hit. Over it a swoosh, an electric sound and an announcer are also heard.

Availability: Unknown. [Examples?]

2nd Logo (2004?-)


Visuals: Starts in space where the camera zooms to some planets, including Earth. Yellow particles start to emerge as the background changes to a starry field. The particles then transform into the Yin Yang symbol, which zooms out and spins, along with some trigrams surrounding it. "thuận theo từ nhiên" (Vietnamese for "with the flow") fades in subtitle-style as this scene plays. The screen fades to the Earth and Mars, and the camera zooms back to see the Sun, as the subtitle fades out. After another fade, there is a close-up of that Sun, and a dragon head-shaped blast of fire comes out of it and collides with the Earth (the subtitle fades in again). The crash makes up a cloud of smoke, which then takes over the screen and a blue, cube-shaped H (with horizontal red stripes in the middle of it) zooms in, spins, and stops zooming. There's another fade and we see a gray floor, with the words "hoanggiaMEDIA GROUP" above it, with a shadow below. The company's URL is seen below. The same H from before falls down above the text, and the floor fades out.

Technique: CGI.

Audio: A triumphant fanfare, and after the collision, it changes to a more dramatic one. Whooshes are heard throughout the logo. A "THUD" sound when the H falls down. A male announcer says the name of the company, as well as other unidentified speech during the 2nd half of the logo.

Availability: Unknown. [Examples?]

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