Freeform Originals

From the Audiovisual Identity Database, the motion graphics museum


Background

In October 2015, it was announced that ABC Family would be renamed Freeform, which took place on January 12, 2016. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.



1st Logo (January 12, 2016-January 18, 2018)

Visuals: There are some waves similar from the 2016 Freeform On Demand logo, but there is:

THIS HAS BEEN A
FREEFORM
ORIGINAL

Technique: A still digital graphic.

Audio: None or the closing theme.

Availability: Seen on all Freeform originals from the time, such as earlier episodes of Shadowhunters.

2nd Logo (January 18, 2018-2023)

Visuals: There is a blue circle with "ff" in bold. Underneath, there is the text "FREEFORM original".

Variants:

  • Sometimes, "original" is replaced by "STUDIOS" in white.
  • A superimposed version of the logo exists, where "original" is white and in all caps.

Technique: A still digital graphic.

Audio: None or the closing theme.

Availability: Usually appears as an in-credit logo on Freeform original shows since 2018.

3rd Logo (January 30, 2023-)

Visuals: On a blue background, there is the new Freeform logo. Underneath it, there are two weird-looking magenta rectangles connected to each other that has "ORIGINAL SERIES" in them respectively.

Technique: A still digital graphic.

Audio: None or the closing theme.

Availability: It debuted on The Watchful Eye. Like the last logo, it appears as an in-credit logo on Freeform original shows.

ABC Family Originals
Freeform Originals