DNA Films
From the Audiovisual Identity Database, the motion graphics museum
Background
DNA Films is a British film production company founded by Duncan Kenworthy and Andrew Macdonald in 1997.
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| 1st Logo (January 19, 2001-September 16, 2005) | 2nd Logo (October 13, 2006-) | 3rd Logo (April 12, 2024-) |
1st Logo (January 19, 2001-September 16, 2005)
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Visuals: Over a blue background, 3 squares revolve around with various mismatched bodies (like a Rubik's Cube), forming several people dancing and miming to the voice heard in the logo, until the boxes form a robot dancing in a feminine news reporter's body. It then fades into a white box reading "DNA" on it, with "films" next to it. On the bottom right, the URL "www.dnafilms.com" appears.
Variant: A still variant exists.
Technique: CGI mixed with live-action footage.
Audio: A dramatic synth-piano theme with a whispery voice saying "D... N... A..." one letter at a time, then a distorted robotic voice saying "DNA." Otherwise, it's the opening theme of the movie.
Availability: Seen on movies from the period, such as Beautiful Creatures and The Parole Officer.
2nd Logo (October 13, 2006-)
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Visuals: There is a spiral of many "DNA"s in yellow with red side for strips on a black background. The screen then pans across and many of the strips are seen until the camera stops at a "DNA" in the middle with four "DNA"s in the corners of the screen.
Variant: A short version exists as well as a variant without the corner text that appears at the end of films such as Men.
Technique: CGI.
Audio: Deep whooshes and the sounds of a projector.
Availability: Seen on films such as Notes on a Scandal, 28 Weeks Later, Never Let Me Go, and Civil War. It also appears on original prints of The History Boys, albeit it doesn't appear on some of its international prints.
3rd Logo (April 12, 2024-)
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Visuals: On a black background, a large group of white dots zoom out alongside a ringed array of said objects in the distance, surrounding a circular hole. The foreground balls form "DNA", with thick stems for the letters. After crossfading into said text, "FILMS" fades in letter by letter below the "A" and the zooming dot starfield in the background fades out.
Technique: CGI.
Audio: So far, the opening theme of the film.
Availability: The logo debuted on Civil War.
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