British Film Institute

From the Audiovisual Identity Database, the motion graphics museum


Background

British Film Institute was established by Royal Charter in 1933 to encourage the development of the arts of film, television and the moving image throughout the United Kingdom, to promote their use as a record of contemporary life and manners, to promote education about film, television and the moving image generally, and their impact on society, to promote access to and appreciation of the widest possible range of British and world cinema and to establish, care for and develop collections reflecting the moving image history and heritage of the United Kingdom. UK Film Council was set up in 2000 by Labour Government as a public fund to promote and develop the film industry in UK. It was funded from various sources, including the National Lottery (which was pointed in the logo). In 2010 the government coalition announced the Council to be closed, taking place on 31st March 2011. The funding control was transferred to British Film Institute (BFI).



1st Logo (2011-2012)

Visuals: On a black background, a lens flare as well as a purple ring is seen slowly moving from the top left to the center with it aligning with three big, transparent blue circles. When they overlap each other, the blue circles reveal "BFI" with the lens flare resting at the lower right of the "I". The Awarding funds from The National Lottery disclaimer then fades in on the bottom right.

Variant: On one movie, the disclaimer was omitted.

Technique: 2D computer animation.

Audio: None.

Availability: Seen on COI Collection Volume Six: Worth the Risk?. This was also found hidden in the files of the 2011 UK Blu-ray release of Horrid Henry: The Movie.

2nd Logo (2012-2014)

Visuals: On a space background, the sequence starts with a close shot of the moon which moves to the bottom center and then to the center of the screen. The sun can be seen flying from the right behind the moon as well as the Earth from the bottom right. Once they have properly aligned, each of the planets transform into the three letters from before except with a distinct color: "B" is in a red circle, "F" in gray, and "I" in blue. "Film Forever" fades in zooms in underneath and finally, the background fades to black.

Variants:

  • A shortened version exists.
  • A variant where the logo is in full-screen exists.
  • Sometimes, "Film Forever" is removed.

Technique: CGI of the planets, space, and transformations.

Audio: High-pitched ambience noises throughout the logo, and three hits when the planets transform. None for the short variant.

Availability: While having a short lifespan, it can be seen intact on various films from this period such as Calvary, The Selfish Giant, Cuban Fury, Le Week-End, How I Live Now, Sunshine On Leith, Comfort and Joy, and Saints and Sinners.

3rd Logo (2014-2022)


Visuals: There is a yellow lens flare flash with it emitting a curved rainbow line at the top left. The logo from before is revealed with the National Lottery disclaimer appearing below and slowly zooming in before fading. "Film Forever" then appears with a burst effect with the same zoom animation as before.

Technique: Computer animation.

Audio: The opening of the movie.

Availability: It can be seen on Mr. Turner, Brooklyn, The Lovers and the Despot, among others.

4th Logo (April 11, 2022-)

Visuals: On a black background, the letters from before glow from the bottom right to top left from letter to letter with each of them in a different gradient. "B" has a mixture of green, yellow, and orange, "F" has more warmer colors, and "I" appears to have pink and blue colors. After each of their light has died out, they all glow at once, revealing their circles to have the same white color.

Variant: There is a restoration variant on older movies where the logo is still and "A Restoration by the BFI" is seen underneath.

Technique: Computer animation.

Audio: So far, none.

Availability: It made one of its first appearances on a 4K DVD release of The Proposition.

UK Film Council
British Film Institute
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