Academy of Motion Picture Arts and Sciences Production

From the Audiovisual Identity Database, the motion graphics museum


Background

The Academy of Motion Picture Arts and Sciences is a professional honorary organization that's dedicated in advancing the arts and sciences of motion pictures. They are well-known for organizing the annual Academy Awards (popularly known as the Oscars). In addition to that, they also organize the Governors Awards (lifetime achievement in film). The organization operates the Margaret Herrick Library (at the Fairbanks Center for Motion Picture Study) in Beverly Hills, California, and the Pickford Center for Motion Picture Study in Hollywood, Los Angeles.

1st Logo (February 22, 2015-February 25, 2019)

Visuals: On a white background, there is the logo of the Academy of Motion Picture Arts and Sciences. The word "PRODUCTION", appears in the same font on the bottom of the logo.

Variants: From 2017 until 2019, the logo became smaller and the word "PRODUCTION" was removed.

Technique: Digital art.

Audio: The closing theme of the show.

Availability: It was only used during The Oscar's Red Carpet Show (the pre-show of the Academy Awards or the Oscars) from 2015 until 2019.

2nd Logo (February 9, 2020-)


Visuals: On a black background, there is a set of horizontal lines moving straight. The lines shrinks and disappears as it moves straight. Then, a parallelogram with a dotted pattern moves to the right, revealing the logo of the Academy of Motion Picture Arts and Sciences in silhouette form (while the Oscar statuette is shown in a dotted pattern). While the parallelogram moves, a gold-colored triangle moves and grows from the middle left of the screen, until it touched the parallelogram, which forms into a gold-colored shape and the dotted parallelogram shrinks. The gold-colored parallelogram shrinks and forms the logo, with the statuette shown in a silhouette form. Then, the parallelogram shrinks and breaks into lines, forming a curve-shaped wall, until the lines shrink and disappear.

Technique: 2D computer animation.

Audio:

  • On the 92nd Academy Awards pre-show, it used the closing theme of the show.
  • On the 93rd Academy Awards pre-show, a seven-beat drum is heard, then it proceeds with a four-note synth tune and ends with a reverse choir.

Availability: It debuted on the 92nd Academy Awards pre-show on February 9, 2020.

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