ABS-CBN (Break Bumpers)

From the Audiovisual Identity Database, the motion graphics museum



1st Bumper (March 1, 1987-October 30, 2005)


Visuals: There are white stars zooming in on a black background.

Trivia: This bumper is based on the Star Network, which is ABS-CBN's station ID and branding from March 1, 1987 to 2000.

Technique: Likely motion-controlled animation, designed by Cascom, Inc. in 1986.

Audio: None.

Availability: Used on commercial breaks of ABS-CBN shows that were aired from March 1, 1987 to October 30, 2005, serving as a transition from the advertisements to the teasers of the network's shows that are shown before the program resumes. Because of this, the bumper marks that the resume of a program is near. Despite that ABS-CBN phased out the Star Network branding upon the introduction of the network's 2000-2014 logo in January 1, 2000 and the Kapamilya branding was introduced in 2003, this bumper is still used until October 30, 2005.

2nd Bumper (October 31, 2005-February 4, 2014)


Visuals: On a blue and black background, there are a black vertical line, and blue, green and red rings appearing at the upper-left side of the screen. The rings will rotate, forming the 2000 ABS-CBN logo where it will be placed on a crystal plane or square and zooms in.

Trivia: This bumper was made to fit with ABS-CBN's 2000-2014 logo which unveiled 5 years and 10 months before this bumper was introduced. It is also the first break bumper to be produced by the network through its in-house design agency Creative Communications Management (CCM).

Technique: CGI. Animation and visual elements were made by ABS-CBN's CCM, while the network's 2000-2014 logo was designed by Jun Jison, Iggy Vitalis with added elements by Eugenio Lopez, Jr.

Audio: None.

Availability: Same as the first bumper. Can be seen on commercial breaks of ABS-CBN shows that aired from October 31, 2005 to February 4, 2014

3rd Bumper (February 5, 2014-May 5, 2020)

Visuals: On a white background, there are red, green, and blue rings rotating into 90 degrees (with the red ring appears alongside the black vertical line) and the black vertical line joins into the logo, forming the 2014 ABS-CBN logo. While the logo forms and zooms out, red, green, and blue arch (which are the accompanying visual design elements of the 2014 logo) appears above the logo. The outline of the network's 2014 logo is shown, with its upper half is occupied by RGB arches. The 2014 logo along with the green and blue arch will then zoom in.

Trivia:

  • This bumper was made to fit with ABS-CBN's 2014 logo.
  • The title card, break bumper, program teasers, commercials or advertisements and show resume order concept of this bumper from late August 2014 to May 5, 2020 is also used on successors of main ABS-CBN terrestrial channel due to the expiration of the network's broadcast franchise that led to its sign-off on the said date of May 2020 which are Kapamilya Channel and A2Z (with the latter since April 17, 2022 when it introduced A2Z's own break bumper).

Variants:

  • From February 5, 2014 (break bumper's introduction) to June 12, 2016, the bumper is fullscreen or in 4:3 aspect ratio.
  • Starting from June 13, 2016 (ABS-CBN's 70th anniversary as a media conglomerate) until the shutdown of main ABS-CBN terrestrial channel in May 5, 2020, the bumper is now in widescreen or 16:9 aspect ratio and letterboxed. This is to differentiate the analog (4:3) to the network's HD feed that was launched on October 3, 2015 (eight months before this bumper became 16:9 and letterboxed for the analog feed, with the latter is always broadcasting on full 16:9 screen).

Technique: CGI. Animation and visual elements were made by ABS-CBN's in-house design agency Creative Communications Management (CCM), while the network's 2014 logo and RGB arches were designed by Singapore-based design firm FutureBrand. Aside from FutureBrand, the 2014 logo was also designed by Jun Jison, Iggy Vitalis with added elements by Eugenio Lopez, Jr.

Audio: None.

Availability:

  • Same as the first and second break bumpers. Can be seen on commercial breaks of ABS-CBN shows that aired from February 5, 2014 to May 5, 2020.
  • From late August 2014 (six months after this bumper was introduced) to May 5, 2020, the bumper can also be seen after the title card that shows when the program pauses aside from after the advertisements and before the program's teasers like the first and second bumpers thus after the show's title card, the bumper will be shown first then the teasers of the network's programs before going into the advertisements. After the advertisements, the program resumes.
    • The reason for the implementation of this broadcast pattern is because from mid-late 2010s, the transition from one segment of TV broadcast to another do not use the black screen anymore (unless if the content starts on a black screen, such as on some program teasers or trailers) but instead move from one content of television broadcast to another immediately which made the transition become more faster than before and to avoid all TV broadcast contents from being cut due to this, the title card, break bumper, teasers, advertisements and program resume concept or pattern was implemented on the said month of 2014. This concept or pattern continued to be used on successors of ABS-CBN main terrestrial channel which are Kapamilya Channel and A2Z since June 13, 2020 and April 17, 2022, respectively.
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