Guangdong Winsing Company Limited

(1990s)


Logo: On a dark blue background, a white shape consisting of a semi-curve and a stylized circle outline spins and slowly zooms in. Simultaneously, three circular parts in, , and slide in and merge behind the curved shape. Afterwards, the company name in Chinese and slide from the top, followed by its English name in  sliding from the bottom.

FX/SFX: Mostly basic CG animation.

Music/Sounds: A MIDI fanfare. Availability: Rare.

1st Logo (1990s)


Logo: On a dark space background, we see the Earth with the North Pole facing the screen and a transparent hot pink bubble zooming out and absorbing the planet, disappearing before releasing thousands of pieces into thin air. The bubble leaves the Earth while zooming towards the screen. Next, a different view of Earth is seen where the company name in spins around the globe, aligned to the equator. The camera changes positions to face the Northern Hemisphere before crossfading to a normal shot of the globe in which four Chinese characters float, spin, and slide out of the camera. They then slide from the left with the Earth flying towards the top left and a disc to spin and slide towards the bottom right.

FX/SFX: 3DCG animation.

Music/Sounds: A descending, whooshing synth at the beginning, followed by an upbeat MIDI fanfare with other whooshing sounds. Availability: Rare.

2nd Logo (1990s-2000s)
Nicknames: "Golden Leopard", "Cheesy Leopard"

Logo: On a rainbow-colored nighttime background, a DVD disc and the text "金碟豹光碟影公司" slowly fly towards the ground as a golden-colored leopard runs towards the disc on a desert-like terrain. The disc and text then gradually speed up with the leopard leaping from the ground to catch the disc with its mouth. The same text as before appears below the leopard, this time in blue.

Variants: A darker-shaded version exists.

FX/SFX: The animation of the text, disc, and leopard, as well as the smoke on the ground.

Music/Sounds: A marching band-like MIDI fanfare, loosely based on the 1st logo. The leopard roars as it jumps from the ground.

Music/Sounds Variants: There were a few occurrences where the fanfare was rearranged. Availability: Very common; at least in China. This is shown on various distributed karaoke, film, TV series and animated VCDs from Chinese studios at the time.

Legacy: This is an infamous logo in the logo community for its slow and cheap animation.

1st Logo (2000s-2010s)
Logo: Starting off in a forest setting with a disc crashing into the landscape, the camera pans downwards to reveal a leopard. Spotting the star, the leopard dashes towards the disc flying at a rapid pace. Shots of the leopard facing the camera as well as the disc from behind are seen during this sequence. Then, we reach a cliff in which the leopard leaps and the disc absorbs light and leaves, sending the logo into a slow motion sequence. Both the leopard and the disc combine to form a print version of the animal leaping over the disc in and against a black background. The hand-written characters "金碟豹", meaning "Golden Leopard" in English, are seen underneath the logo and "Guangdong Yongsheng Culture Communication Co., Ltd." in Chinese is under it all.

FX/SFX: CGI animation.

Music/Sounds: The logo starts off with wind. Suddenly, the leopard roars as it dashes towards the disc, sending the background music into a fast-paced traditional African soundtrack. It stops when the leopard leaps from the cliff where we then hear two roars from the mammal. Availability: Common in China.

2nd Logo (2010s)
Logo: On a black background, a symbol consisting of a curved diamond with a leopard and the words "SINCE 1986" quickly zooms out and stops. It then releases four Chinese characters in the same color, followed by two lens flare to emerge from the center and fly away from each other, revealing "WINSING COMPANY LIMITED".

FX/SFX: Basic 2D animation.

Music/Sounds: A slam, and a shining sound, accompanied by the grunt of a leopard. Availability: Uncommon.

3rd Logo (2010s-)


Logo: The symbol from before spins and zooms out towards the left with "SINCE 1986" flying into the symbol letter-by-letter. A yellow spark emerges next to the logo, revealing the text from before and a blurry pale velvet red moving line. The logo then shines for the rest of the logo.

FX/SFX: The symbol spinning; the revelation, flying, and glowing of the text.

Music/Sounds: Whooshing sounds, accompanied by the same grunt of the leopard from the previous logo, and a shining synth note. Availability: Current.