Infocomm Media Development Authority

Logo description by LOCALCOWBOY. Captions by LOCALCOWBOY. Logo editions by LOCALCOWBOY.

Background: The Media Development Authority (MDA) was a statutory board of the Singapore Government, under the Ministry of Communications and Information (MCI). MDA was formed on January 1st, 2003, which later got dissolved on October 1st, 2013 with CEO founder Gabriel Lim, and Niam Chiem Meng, Chairman.

Singapore Broadcasting Authority (1990-2003)



Logo: We see the Singapore Broadcasting Authority (SBA) logo which consists of a red curved comet touching a red dot to the far left side in behind of the letter "S", and the SBA text (which is kinda related to the 1998-2002 Sky Channel (BSkyB) wordmark logo), appears in front and inside of the red comet and dot on the left. Also, the letters

Big text S B A

all space out together and spread their position to match the pace for these outer designs for this logo, respectively.

Variant(s):
 * From 2001 to 2003, the SBA text is now all in italics, which makes this:

Big text S B A

Plus in this variant, the SBA text seems a little more wider and stretched out more in proportion than the original one, not for the comet and the dot on the left of the big capital letter "S".
 * On either much or some of the company's programming from SBA, the logo is still and is also superimposed on the end credits of the TV series or movie/film.

SFX: None, except that it's likely normal to higher to medium (just for the onscreen logo, only for on-air station ID's and on the company's very owned programming).

Music/Sounds: Either it's company-owned and related promotional music (in case as a station ID or so), the end theme of of the show/TV series/film (or movie), the TV network's generic jingle, or none.

Availability: This is used on older SBA produced shows, only just for the superimposed variant.

Scare Factor: Minimal to none.

Cheesy Factor: Minimal to none.

Editor's Note: === Media Development Authority

(2003-2016)



Logo: In this version, we see the then current MDA logo where it consists of the text

Big text mda

is now in place of SBA, in whereas it officially got a name change in the logo's first year, but mda is all lowercased in thin bubble letters, thus "m" is in red, "d", which makes it purple, nor "a", which makes this kind of turquoise. The phrase is now renamed as "Media Development Authority Singapore", all together in gray and stacked, appears below above the "mda" rainbow wordmark.

Variant(s):
 * On some of the company's shows from the era, the logo can also be still and superimposed on the show's closing credits.
 * On the end credits on episodes of Rob the Robot on TVOntario, the logo is still and superimposed inside a white rectangular box background which takes place somewhat on a galaxy setting.
 * The black background superimposed variant can be seen on shows such as like Mr. Moon, and all other related contents from the period.

SFX: None, but it's both an print logo and is also a still in-credit onscreen logo.

Music/Sounds: The end theme of the series for most shows in the company.

Availability: The onscreen logo variant can be used on MDA produced shows, such as Rob The Robot, Mr. Moon, Ruff-Ruff, Tweet & Dave, and others. Nothing for the print logo.

Scare Factor: Normal to medium.

Cheesy Factor: None.

Editor's Note: === Infocomm Media Development Authority

(2016-)



Logo: The new and current 2016 MDA logo is used.