Deluxe Digital Studios

1st Logo (2002-2005)
Logo: On a black/white gradient BG, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as "production services", in white, appears under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE MEDIA SERVICES LLC" fades in.

Variant: A still version exists.

FX/SFX: The globe moving, the letters appearing.

Music/Sounds: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: Fairly common. Seen at the end of Universal and 20th Century Fox DVDs from the period as well as a few MGM releases. Seen at the end of Universal, Fox and MGM Home Entertainment releases such as 2 Fast 2 Furious, The Cat in the Hat (2003), the 2002 20th Anniversary Edition DVD of E.T. The Extra Terrestrial, Hulk, the first two Bourne movies, Santa vs. the Snowman, Bruce Almighty, Seabiscuit, Fat Albert, Alien vs. Predator, I, Robot, Sleepover, Soul Plane, the 2005 DVDs of Get Shorty, The Graduate, and Francis of Assisi. Also seen at the end of some Artisan/Lionsgate Home Entertainment releases, such as Saw, the Ultimate Editions of the first three Rambo movies, and the special editions of The Running Man and Red Heat. The still version is seen on the 2002 DVD of The Money Pit and the 2003 DVD releases of Babe, The Grinch Grinches the Cat in the Hat, the John Hughes High School Reunion Collection DVD set (which included Sixteen Candles, The Breakfast Club and Weird Science), Midnight Run and the "Double Secret Probation Edition" DVD of National Lampoon's Animal House. Sometimes paired with the Macrovision logo for Universal DVDs.

Editor's Note: None.

2nd Logo (2005-2006)
Nickname: "The Grid"

Logo: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The Deluxe Digital Studios logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On most Universal DVDs, "A DIVISION OF DELUXE LABORATORIES", glowing red, fades in below.

FX/SFX: The binary text scrolling, the flash, the (changing) text fading.

Music/Sounds: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Quite rare, as it was used just for a year. Still, it's seen at the end of 2005-2006 Universal DVDs such as Kicking and Screaming, The Producers, King Kong and Assault on Precinct 13 (The 2005 versions), Jarhead, Prime, In Good Company, American Dreamz, the 2006 DVD of The Return of the Pink Panther and the 2-Disc 30th Anniversary Edition of Jaws. It was also used on 2005-2006 DVDs from Fox, such as Robots, Because of Winn-Dixie, the Ice Age Super Cool Edition DVD, The Simpsons: The Complete Sixth Season DVD set, Fantastic Four, Transporter 2, Mr and Mrs Smith, The Ringer, Aquamarine, Pet Alien: Spaced Out, the 2006 Special Editions of The Towering Inferno and The Poseidon Adventure, and the 2-Disc Collector's Edition DVDs of The Fly (1986) and The Fly II. It also made appearances on the Lionsgate Home Entertainment release of The Barbie Diaries, the HBO Home Video release of Out of Season and the New Line Home Entertainment release of Take the Lead.

Editor's Note: None.

3rd Logo (2006-2016)
Logo: On a white paper-like background, the Deluxe Digital Studios logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.

Variants:


 * On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it angles, it pans until it's centered.
 * On Blu-ray releases, the logo cuts to black instead of fading out.

FX/SFX: Very good CGI, blending both CGI and 2D animation to astonishing results.

Music/Sounds: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine.

Availability: Very common. It's seen at the end of 2006-2016 Universal DVDs and Blu-rays, as well as Fox and MGM Home Entertainment DVDs/Blu-rays until 2009. Like the first logo, this was paired with the Macrovision logo on Universal DVDs until early 2007.


 * It's seen at the end of a lot of DVDs and Blu-rays from Universal, Focus Features, Open Road Films, MGM and Fox, such as United 93 (on which it first appeared), Heroes: Season One, Because I Said So, Children of Men, Evan Almighty, The Break-Up, Coraline, ParaNorman, The Boxtrolls, Dallas Buyers Club, The Kids are All Right, Man of the Year, Curious George (2006), The Bourne Ultimatum, Mr. Bean's Holiday, Johnny English Reborn, The Grey, The Incredible Hulk, Tower Heist, Ride Along, Hop, the first two Despicable Me movies, Minions, The Fast and the Furious: Tokyo Drift up to Furious 7, The Gunman, House M.D.: Season Four, The Office: Season Three, Non-Stop, Milk, Oblivion, R.I.P.D., Everest, Steve Jobs, The Danish Girl, the first two Pitch Perfect movies, How I Met Your Mother: The Complete First Season, Night at the Museum, Ice Age 2: The Meltdown, X-Men: The Last Stand, X-Men Origins: Wolverine, Miracle on 34th Street (1947), The Omen, That Thing You Do!: Tom Hanks' Extended Cut, The Simpsons Movie, Valkyrie, Igor, Eight Men Out: 20th Anniversary Edition, and Quantum of Solace.
 * It also appeared at the end of Summit Home Entertainment titles from 2008-12, like the first four Twilight movies, Knowing, and Astro Boy. It doesn't appear on the original release of Barbie and the 12 Dancing Princesses, but subsequent Barbie titles from this timeframe do have it.

Editor's Note: None.

4th Logo (March 15, 2016- )
Logo: On a white background, 3 red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "Digital Studios" text is also absent.

FX/SFX: Again, nice CGI.

Music/Sounds: A long whoosh accompanied by twinkling sounds.

Availability: Current. Was first spotted on the DVD release of Sisters. Also seen on Universal-distributed DVD and Blu-rays such as The Secret Life of Pets, Sing, Barbie: Video Game Hero, and Frosty the Snowman, among others.

Editor's Note: None.

5th Logo (2017-)
Logo: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

FX/SFX: The circle zooming out, and the turning of the circle.

Music/Sounds: A calming three-note string tune, along with some shining.

Availability: Current. Known to appear on 4K Ultra HD Blu-rays from Universal, such as The Purge, Sing, and Jurassic World: Fallen Kingdom.

Editor's Note: None.