Deluxe Digital Studios

1st Logo (2002-2005)
Logo: On a black/white gradient BG, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as "production services", in white, appears under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE MEDIA SERVICES LLC" fades in.

Variant: A still version without the changing text exists, which is seen on the 2002 DVD of The Money Pit and the 2003 DVD releases of Babe, Empire, Blue Crush, Jaws: The Revenge, The Meaning of Life, The Grinch Grinches the Cat in the Hat, Green Eggs and Ham, the John Hughes High School Reunion Collection DVD set (which included Sixteen Candles, The Breakfast Club and Weird Science), Midnight Run, Ed (1996), the 2003 re-releases of The Land Before Time V: The Mysterious Island and The Land Before Time VI: The Secret of Saurus Rock, and the "Double Secret Probation Edition" DVD of National Lampoon's Animal House.

FX/SFX: The globe moving, the letters appearing.

Music/Sounds: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: The animated version is fairly common, but the still version is rare. Sometimes paired with the Macrovision logo for Universal DVDs.


 * Seen at the end of Universal releases from late 2002 to early 2005, such as 2 Fast 2 Furious, The Cat in the Hat (2003), the 2003 DVDs of Casper and The Land Before Time, the 2002 20th Anniversary Edition DVD of E.T. The Extra Terrestrial, Hulk, the first two Bourne movies, Scarface: 20th Anniversary Edition, the first two seasons of Monk, Schindler's List, Back to the Future: The Complete Trilogy, An American Tail, Santa vs. the Snowman, Bruce Almighty, Johnny English, The Rundown, American Wedding, Along Came Polly, About a Boy, Peter Pan (2003), Love Actually, Thunderbirds (2004), Shaun of the Dead, Dawn of the Dead (2004), Van Helsing, Ned Kelly, Connie & Carla, Seabiscuit, Two Brothers, The Chronicles of Riddick, Eternal Sunshine of the Spotless Mind, Friday Night Lights, Wimbledon, and Vanity Fair.
 * It was also seen at the end of Fox DVDs from late 2004 to mid 2005, such as Taxi (2004), DodgeBall: A True Underdog Story, Fat Albert, Alien vs. Predator, Flight of the Phoenix (2004), Napoleon Dynamite, I, Robot, Elektra, The Sandlot 2, The Clearing, First Daughter, The Simpsons Christmas 2, seasons three and four of King of the Hill, Paparazzi, Class Action, Sideways, Kinsey, and Francis of Assisi.
 * It was also seen at the end of MGM releases, such as Evelyn, Bulletproof Monk, Barbershop 2: Back in Business, Sleepover, Saved!, Soul Plane, Get Shorty: Collector's Edition, as well as the 2005 DVDs of The Graduate, and Raging Bull.
 * It was also seen at the end of the Artisan Entertainment Special Edition release of The Running Man.
 * It was also seen at the end of some Lionsgate releases, such as Saw, The Punisher (2004), the Ultimate Editions of the first three Rambo movies, and the Special Editions of Red Heat and Universal Soldier.
 * It also appeared on some HBO Home Video releases, such as the first season of Entourage.

Editor's Note: None.

2nd Logo (2005-2006)
Nickname: "The Grid"

Logo: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The Deluxe Digital Studios logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On early Universal DVDs with this logo, it is in a crimson red color, and below reads "A DIVISION OF DELUXE LABORATORIES" with red glow. This variant appeared on October Sky: Special Edition, Ray, Meet the Fockers, The Motorcycle Diaries, David Lynch's Dune, Assault on Precinct 13 (2005), and Brokeback Mountain. This variant is extremely rare.

FX/SFX: The binary text scrolling, the flash, the (changing) text fading.

Music/Sounds: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Uncommon.


 * It was seen at the end of 2005-2006 Universal DVDs such as Kicking and Screaming, The Producers, King Kong (2005), Jarhead, The Wedding Date, Prime, Munich, In Good Company, Doom, The 40-Year-Old Virgin, Inside Man, Cinderella Man, The Skeleton Key, American Dreamz, Nanny McPhee, Unleashed, Little Miss Marker (1980), More American Graffiti, House M.D.: Season Two, The Office: Season One, Bring It On: All or Nothing, The Wizard (1989), the 2006 DVDs of The Return of the Pink Panther, Marnie and Backdraft, as well as the 2005 DVDs of Jaws, The Frighteners, The Blues Brothers and Vertigo.
 * It was also used on 2005-2006 DVDs from Fox, such as Fever Pitch, Robots, The Cabinet of Caligari, Because of Winn-Dixie, Ice Age: Super Cool Edition, 9 to 5: The Sexist, Egotistical, Lying, Hypocritical Bigot Edition, seasons six and seven of The Simpsons, King of the Hill: The Complete Fifth Season, Fantastic Four (2005), Transporter 2, Mr. and Mrs. Smith, The Ringer, Walk the Line, Aquamarine, Just My Luck, Pet Alien: Spaced Out, season nine of M*A*S*H, Like Mike 2: Streetball, the 2006 Special Editions of Young Frankenstein, The Proud Ones, Butch Cassidy and the Sundance Kid, The Towering Inferno, The Longest Day and The Poseidon Adventure, and the 2-Disc Collector's Edition DVDs of The Fly (1986) and The Fly II, as well as some Goosebumps DVDs such as Shocker on Shock Street, Scary House and The Ghost Next Door''.
 * It made an appearance on MGM releases from mid-2005 (before distribution shifted to Sony), such as Beauty Shop.
 * It also appears on the Lionsgate release of The Barbie Diaries.
 * It even appears on some HBO Home Video releases, such as Out of Season.
 * It also appears on the New Line Cinema release of Take the Lead.

Editor's Note: None.

3rd Logo (2006-2016)
Logo: On a white paper-like background, the Deluxe Digital Studios logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.

Variants:


 * On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it angles, it pans until it's centered.
 * On Blu-ray releases, the logo cuts to black instead of fading out.

FX/SFX: Very good CGI, blending both CGI and 2D animation to astonishing results.

Music/Sounds: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine.

Availability: Common. It's seen at the end of 2006-2016 Universal DVDs and Blu-rays, as well as Fox and MGM DVDs/Blu-rays until 2009 as well as Summit Entertainment releases from 2008-2012. Like the previous logos, this logo was paired with the Macrovision logo on Universal DVDs until early 2007. It does not appear on the original release of Barbie and the 12 Dancing Princesses, but subsequent Barbie titles from this timeframe do have it.


 * It was seen at the end of a lot of Universal DVDs and Blu-rays from late 2006 to early 2016, such as United 93 (on which it first appeared), Heroes: Season One, Because I Said So, Children of Men, Evan Almighty, The Break-Up, Coraline, ParaNorman, The Boxtrolls, Dallas Buyers Club, Larry Crowne, Cowboys & Aliens, The Kids Are All Right, Man of the Year, I Now Pronunce You Chuck & Larry, Curious George (2006), Leap Year, Land of the Lost (2009), Georgia Rule, The Bourne Ultimatum, The Bourne Legacy, Balls of Fury, Mr. Bean's Holiday, Johnny English Reborn, The Grey, Larry Crowne, Side Effects, Snow White and the Huntsman, Dracula Untold, The Incredible Hulk, Hellboy II: The Golden Army, Tower Heist, Little Fockers, Ride Along, Hop, the first two Despicable Me movies, Minions, Lego: The Adventures of Clutch Powers, The Lorax (2012), The Nut Job, Jurassic World, The Fast and the Furious sequels from Tokyo Drift up to Furious 7, The Gunman, House M.D.: Season Four, The Office: Season Three, Non-Stop, Milk, Oblivion, R.I.P.D., Everest, Crimson Peak, Steve Jobs, The Danish Girl, the first two Pitch Perfect movies as well as and Blu-ray/multi-film set DVD reissues of older Universal products.
 * It was also seen at the end of 2006-2009 Fox/MGM releases, such as How I Met Your Mother: The Complete First Season, Night at the Museum, Ice Age: The Meltdown, X-Men: The Last Stand, Garfield 2: A Tale of Two Kitties, Alvin and the Chipmunks (2007), The Hills Have Eyes 2, Borat, Live Free or Die Hard, X-Men Origins: Wolverine, Miracle on 34th Street (1947), The Omen, Mirrors, Jumper, That Thing You Do!: Tom Hanks' Extended Cut, The Simpsons Movie, Valkyrie, Igor, Valkyrie, Home Alone: Family Fun Edition, The Pink Panther 2, Eight Men Out: 20th Anniversary Edition, Quantum of Solace, The Day the Earth Stood Still (2008), Dr. Seuss' Horton Hears a Who! as well as the 2007 DVDs of The Care Bears Movie and Back to School.
 * It also appeared at the end of Summit Entertainment self-distributed titles from 2008-12 (until they were purchased by Lionsgate), like the first four Twilight movies, Push, Knowing, Astro Boy, and Fly Me to the Moon.
 * It also appeared on the Lionsgate release of The Last Unicorn: 25th Anniversary Edition.

Editor's Note: None.

4th Logo (March 15, 2016- )
Logo: On a white background, 3 red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "Digital Studios" text is also absent.

FX/SFX: Again, nice CGI.

Music/Sounds: A long whoosh accompanied by twinkling sounds.

Availability: Current. Was first spotted on the DVD release of Sisters. Also seen on Universal-distributed DVD and Blu-rays such as both The Secret Life of Pets movies, Sing, Barbie: Video Game Hero, Frosty the Snowman, Despicable Me 3, The Nut Job 2: Nutty by Nature, Mariah Carey's All I Want For Christmas Is You, Dr. Seuss' The Grinch, and the 2020 reissue of Trolls, among others.

Editor's Note: None.

5th Logo (2017-)
Logo: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

FX/SFX: The circle zooming out, and the turning of the circle.

Music/Sounds: A calming three-note string tune, along with some shining.

Availability: Current. Only known to appear on Ultra HD Blu-rays from Universal, such as The Purge franchise, Sing, the five Jurassic Park films, and Despicable Me 3, among others.

Editor's Note: None.