Amazon Originals

Background
Amazon Prime (Prime Video in some countries) in Amazon's streaming video service which was started in 2006 as "Amazon Unbox".

1st Logo (2013-2018)
Nicknames: "The Smile", "The Prime Smile", "Rotating Smile"

Logo: The Amazon smile logo swings in from an anti-clockwise direction along with a green vertical line to the left of the logo. The logo then rapidly spins the rest of the way around to reveal the Amazon logo (with the "O" replaced by a green play button) with "originals" below in a stacked format and the green line now to the right of the logo.

Variants:
 * On kids shows, the play button and the vertical line are yellow, and “kids” slides out from behind the bar once the logo finishes animating.
 * For comedy shows, the play button and the vertical line are orange, and "comedy" slides out from behind the bar once the logo finishes animating.

FX/SFX: All CGI. Done by Eyeball Studios, who also did the Amazon Studios logo.

Music/Sounds: A held-out synth string note, then a 3-note tune.

Music/Sounds Variants:
 * The jingle was slightly rearranged around 2015.
 * Early season 2 episodes of The Grand Tour have the jingle in high tone.

Availability: Common. Seen on older Amazon Prime shows, such as the 1st season of The Expanse. On Season 1 of The Grand Tour this is plastered with the next logo, though it is retained on some early season 2 episodes.

Editor's Note: The CGI animation looks simple, but it's a nice logo.

2nd Logo (2017- )
Nicknames: "The Smile II", "The Prime Smile II", "Blue Smile"

Logo: On a blue-black gradient background, the silver, 3D words "PRIME ORIGINAL" in the Amazon Ember font fade in. The letters in "PRIME ORIGINAL" are spaced out at first but join together. The Amazon smile symbol draws itself in below in light blue as the letters turn white. Finally, the smile zooms into the camera as the logo fades to black.

Variants:
 * Starting in late 2019, the logo reads "AMAZON ORIGINAL".
 * On The Tomorrow War, the logo is slowed down.

FX/SFX: Same as the previous logo.

Music/Sounds: Same as the previous logo.

Availability: Current. Seen on Amazon Prime shows from 2017 to the present such as seasons 2-4 of The Expanse, Dino Dana, Britannia, The Marvelous Mrs. Maisel, The Boys, Homecoming, Tom Clancy's Jack Ryan, Hanna, Modern Love and is now even plastering the previous logo on some shows. Also seen on some Amazon Prime original movies. As of this writing, it is used in tandem with the next logo.

Editor's Note: Same as the previous logo.

3rd Logo (July 2020- )
Nicknames: "The Smile III", "The Prime Smile III", "3D Smile", "StudioCanal Amazon", "AmazonCanal"

Logo: Through streaks of light, a la the 2011 StudioCanal logo, we see a metallic Amazon smile. The words "AMAZON ORIGINAL" in the same style as before zoom out from beyond the camera as the streaks fade away. The smile and the words glow in time with the 4-note jingle.

Variants:
 * Scope and widescreen 18:9 versions of this logo exist.
 * On Coming 2 America, the colors are slightly different.

FX/SFX: The streaks of light, the Amazon smile and "AMAZON ORIGINAL" zooming out. Awesome CGI, done by Panoply.

Music/Sounds: A dramatic re-orchestration of the 4-note jingle from previous two logos. Done by Human.

Availability: Current. Seen on Amazon Prime shows from July 2020 onwards, such as The Expanse starting with the 5th season, season 6 of Vikings, Truth Seekers, Upload, Alex Rider, Utopia, Hunters, Zero Zero Zero, All or Nothing: Tottenham Hotspur, Breathe: Into the Shadows, Bandish Bandits and Paatal Lok. Used in tandem with the previous logo.

Editor's Note: It looks somewhat similar to the 2011 StudioCanal logo, but otherwise, it's a great logo.