Guild Home Video Anti-Piracy Advices

1st Bumper (1993-1995)


Bumper: On a blue marble background, we see a darker blue polarized hologram (which was static this time around) that uses a yellow version of the Guild Home Video print logo. After that, it shrinks and a videocassette fades in behind it, with the hologram residing on the label part. The same text as above appears.

Technique: The hologram shrinking, the fade in of the cassette.

Music/Sounds/Voiceover: A man, who sounds more enthusiastic this time, says "Beware of illegal video cassettes. Check whether this video cassette carries a genuine label hologram. Video piracy is a crime. Do not accept it. Demand a genuine cassette from your video store. Poor quality illegal video cassettes reduce your viewing pleasure and jeopardize future film production. When in doubt, telephone the Federation Against Copyright Theft, F.A.C.T., on 081-568-double 646."

Availability: Used on early Guild Home Video releases with the 1993-1997 logo. Seen on The Shawshank Redemption.

2nd Bumper (1994-1998)


Bumper: On a green background with lens flare circles, we see the Guild Home Video hologram from the previous version, but now it shines. After that, it fades to not one, but two videocassettes using the hologram, with the one on the left using a BBFC 15 rating on its label and the other using an IFCO 15 rating. The text is the same.

Technique: The shining of the hologram, the reveal of the two cassettes.

Music/Sounds/Voiceover: The enthusiastic announcer from the company's previous warning says "Beware of illegal video cassettes. Check whether this video cassette carries a genuine label hologram. Video piracy is a crime. Do not accept it. Demand a genuine cassette from your video store. Poor quality illegal video cassettes reduce your viewing pleasure and jeopardize future film production. When in doubt, telephone the Federation Against Copyright Theft, F.A.C.T., on 081-568-double 646. Or in southern Ireland, I.N.F.A.C.T., on (1) 6 triple 7071."

Availability: Used by Guild Home Video during this era. Seen on North and James and the Giant Peach. Also seen on early Pathé releases including the rental of Austin Powers: International Man of Rescue and The Fifth Element.