Potato

Background
Potato is a TV production company founded in March 2013 and is a subsidiary of ITV Studios.

(September 2, 2013-)
Logo: On a white or black background, a 2D-animated couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" fades in underneath.

Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.

Variants:
 * Sometimes, the bottom notice is replaced with the 2013 ITV logo.
 * Sometimes, it shared the screen with other logos.
 * A variant has the Albert Sustainable Production logo underneath exists.
 * Starting in 2021 the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit gray or white background.
 * A compressed credits variant exists.

FX/SFX: The potato falling and the text fading in.

Music/Sounds: A boing and then someone from their respective TV shows saying "Potato!". Music/Sounds Variants:
 * Sometimes, either just the boing or the line will be present.
 * The ending theme of the show may play over this logo with the sounds intact.
 * On series 2 of The Big Reunion, we hear a slide whistle and then an alternate boing.

Availability: Current and common. Was seen on The Chase starting series 7, series 2 of The Big Reunion as well as the On Tour miniseries, Autopsy: The Last Hours of... and many more.