Fisher-Price Video

1st Logo (1985-1991)
Nicknames: "Clumsy F-P", "Be Careful, Letters"

Logo: On a blue CGI stage with a giant spotlight on it, a blue gradient backdrop behind it and a red CGI Austrian curtain above with a white fringe on its scalloped edges, the Fisher-Price logo, in its corporate font, dances in from the right. The "F" stops all of a sudden, causing the other letters to fall over. A child giggles, and the letters flip themselves over. A hyphen fades in between the letters, along with a registered trademark (R) symbol on the top right of the last "E". The logo shines, and the byline "A Division of The Quaker Oats Company" (F-P was owned by the company from 1969 until 1991, when they became a publicly-traded company) fades in below. The Austrian curtain drops.

FX/SFX: All 2D computer animation in its early CGI.

Trivia: The Austrian curtain is actually the likeness of the actual corporate shape of the red awning with white border edges on the bottom which was seen at the top of older boxes and the stage with a blue gradient backdrop is actually a blue background which was used on older boxes.

Music/Sounds: A playful synth tune ending in a synth horn fanfare.

Availability: Rare, as it is exclusive to Australia. It can be seen on a couple of Family Home Entertainment Australia tapes. It also turned up on many Hi-Tops Video releases of Someday Me and the English-dubbed version of Grimm's Fairy Tale Classics in North America and Europe.

2nd Logo (1992)
Fisher-Price (1992)

Nickname: "CGI awning"

Logo: Simply the company name "Fisher-Price" in its corporate font. Behind the text is a shaded red awning with white border edges on the bottom that covers the upper three quarters of the screen. Below is a blue background. There are shadows underneath the text and a spotlight shining on the upper left corner of the awning.

FX/SFX: Aside from the fade-in and fade-out, it's a still logo.

Music: A six-note synthesized flute piece with what sounds like a calliope in the background, similar to carnival music.

Availability: Ultra rare; has only turned up on a Goodtimes Home Video release of The Biggest Dinosaurs.

3rd Logo (1999-2006, 2009)
Fisher-Price (2002)

Logo: This is a still logo, with the Fisher-Price print logo (white letters on a red background inside of a flat awning) against a black background. The word "Presents" is directly underneath in white text.

Variants: The 2009 variant has a blue background instead of black.

FX/SFX: None.

Music: None.

Availability: Common. Can be found on VHS and DVD releases of the Little People animated series.

4th Logo (2001-2002)
Fisher Price Video (2001)

Logo: On a white background, the Fisher-Price logo, in its corporate font, appears. A monkey, a snail, and a frog play near the logo, and then the monkey reveals the name of the tape.

FX/SFX: Live-action.

Music/Sounds: A playful, jazzy tune, including the animals talking and giggling.

Availability: Very rare. Can be seen on Fisher Price: Baby Moves & Fisher Price: Musical Baby.