SBS National IDs

Background
The Special Broadcasting Service is an Australian federally-funded TV service aimed at providing multicultural and multilingual programming. The service was established in 1977 by an amendment to the . The service initially ran as a small radio network consisting of two stations with plans for further expansion and a test service running on the Sydney and Melbourne stations of the ABC. On 24 October 1980, the service launched on television as Network 0-28, using UHF channel 28 and VHF channel 0, the latter having recently been vacated by the 0-10 Network in some markets. The channel took on the SBS name in 1985. In 2001, SBS was one of the earliest adopters of digital television, along with its sister network, the ABC. In 2009, the main channel was renamed SBS One, coinciding with the introduction of their second digital channel, SBS 2 (now SBS Viceland, a joint venture with Canada's Vice media). BY 2019, SBS had launched more digital channels including SBS Food (originally a joint venture with Food Network, now a standalone service), SBS World Movies and National Indigenous Television, a service with content about and aimed at Aboriginal Australians.

Logo (1979-1980)


Logo: An abstract symbol consisting of a circle with two bent rectangles either side meant to represent broadcast waves emitting from a transmitter is seen rotating on a blue background.

Music/Sounds: Some generic strings music is heard and an announcer says "This is SBS Ethnic Television". Availability: Extinct. This ident mainly survives through a clip of a special produced for the 20th anniversary of SBS uploaded to YouTube.

Editor's Note: None

Logo (1980-1983)
Logo: live action clips of individuals engaging in various activities such as running in a park, talking with friends, eating out are shown. This culminates on a group of people converging on a white space to form a circle. This transitions to the circular logo for 0/28 - the name that SBS was broadcasting under in its first years as a standalone channel

FX/SFX: Basic live action.

Music/Sounds: A typical 80s jingle, seemingly a prototype of the later "Bringing the world back home" theme

Availability: Extinct, check your tapes

Editor's Note: None

Logo (1983-1985)
Logo: A wireframe globe zooms into the screen revealing a series of live action clips which change to match the place being mentioned in the song, e.g. an Indian film clip for "Delhi", two Geisha Girls for "Tokyo", the Parthenon for "Athens". This eventually culminates in a cavalcade of images as the wireframe globe zooms out into the screen and becomes solid as a ring appears behind it and the "NETWORK 0/28" wordmark zooms into place.

FX/SFX: Live action clips of SBS programming and stock footage matching the lyrics of the song

Music/Sounds: A new original song called "Bringing the World Back Home". This jingle would outlast both the original lyrics, the slogan and the original logo. In fact, it would remain in use in one form or another well into the 1990s.

Availability: Extinct, check your tapes

Editor's Note: None.

Logo (1985-1986)
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Logo (1986-1989)
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Logo (1989-1993)


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Logo (1993-2002)
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Logo (2002)


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Logo (2002-)
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Logo (????)
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