The Baby Einstein Company

Background
The Baby Einstein Company is an early children's entertainment company founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

(January 31, 1997-February 1, 1998)
Logo: On a white background, we see a boy's head to the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variants:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein and Baby Mozart.

Editor’s Note: None.

(November 3, 1998)
Logo: Same as before, but the text now reads Aigner-Clark Productions Presents

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Very rare. Only seen on the original VHS tape of Baby Bach.

Editor’s Note: None.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as before, except the text now reads

The Baby Einstein Company

Presents

The colors of the text vary depending on the tape.

FX/SFX: None.

Music/Sounds: The opening of the show. Availability: Common. Seen on most Baby Einstein tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

Editor's Note: None.

2nd Logo (August 15, 2000-November 21, 2007, 2010)
Nicknames: "The Rolling Caterpillar", "Great Minds Start Little"

Logo: On a white background, we see a colorful rolling caterpillar sliding in on wheels. It looks at the camera for a few seconds and blinks. The first time it blinks and starts smiling, the logo appears and it stops smiling. The camera pulls out revealing the logo: the--- baby-- einstein-- company--- shadowed, the text "Arial" flies in the left corner of the screen.

Variants:
 * Beginning with the DVD version, a promo or Numbers Nursery, the words "Great minds start little" don't appear.
 * An in-credit version appeared on Little Einsteins on Playhouse Disney/Disney Junior and a print of Baby Einstein shows such as Baby Mozart.
 * On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, this logo is shown, but with the Baby Einstein logo from the next one.

Trivia: This logo was based on a scene from Baby Einstein featuring a toy caterpillar. Not available/none for the in-credit version.

FX/SFX: CGI animation produced by Stephen Rozmiarek.

Music/Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise (played when the caterpillar blinks), followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit version has the show's ending theme.

Music/Sounds Variants:


 * Sometimes, there is no voice-over.
 * On the Baby Einstein Discovery Kits, the bird singing sounds are slightly different. A theme might be a bit extended, and is played after the bird singing sound is heard.

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein sales tape from 2002. Don't expect to see this on post-2007 prints of these videos either; they have the next logo instead. The "Baby Santa" variant is super rare and is only seen on Artisan Entertainment prints. This also appeared on the Baby Einstein discovery kits, but with the new Baby Einstein logo instead.

Editor’s Note: None.

3rd Logo (November 23, 2007-November 23, 2010)
Nickname: "The Rolling Caterpillar II"

Logo: Same as the 2nd logo, except it is re-created in better CGI. The caterpillar's smile is more menacing than the 2nd logo. The logo is now in a box with the Disney logo in.

FX/SFX: Same as the 2nd logo.

Music/Sounds: Same as the 2nd logo. Instead, there is a new voiceover where the theme is followed by Julie-Aigner Clark reading "To learn more about Baby Einstein developmental and entertainment products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show."

Music/Sounds Variant: As with the 2nd logo, there is no voiceover sometimes. The variant is only seen on the promo or the DVD version of World Music.

Availability: Seen on most Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the 2nd logo but with the Baby Einstein logo from the next one.

Editor’s Note: None.