CNN IDs

1st ID (1980-1984)
ID: Over a live shot, we see a black rectangle with red outlines fading in, followed by "CNN" in its famous lined, stylized font and in ivory sliding in from the left to the center within the rectangle. The CNN logo then flips into "THE NEWS CHANNEL" in a serif font.

FX/SFX: The rectangle fading in, the ID sliding in and flipping.

Music/Sounds: Music/Sounds Variants:

Availability:

Editor's Note:

3rd ID (1986-1987)
Nicknames: "Experience Life on CNN"

ID: Over a live-action nature scene, a silver CNN logo appears zooming out and flipping into view. The logo then zooms in slowly and halts to a stop.

FX/SFX: The CNN logo animating, whatever happens in the live-action background.

Music/Sounds: The tail-end of CNN's "Experience Life" campaign song, with the chorus going "Experience life on CNN!". The full version can be heard on CNN promos of the time.

Music/Sounds Variants:
 * An instrumental version of the campaign song was sometimes used.
 * A slower instrumental version was also used, with an announcer saying "This is CNN, the world's most important network."

Availability: Extinct.

4th ID (1986)
ID: We see a CGI disc with the world map depicted on it revolving as the upper part of the CNN logo in blue appears swiveling in, casting a shadow on the map. The shadow then morphs into the bottom part of the CNN logo, which zooms in below the upper part, completing the logotype. A sun appears rising behind the map disc as the CNN logotype shines, followed by the byline "A Service of Turner Broadcasting System, Inc." fades in below.

FX/SFX: The map disc revolving, the logotype forming and the byline fading in.

Music/Sounds: Availability:

Editor's Note:

5th ID (1986-1988)
ID: On a gradient blue background with a grid floor on the bottom, we see the CNN logo.

FX/SFX: None.

Music/Sounds: An announcer saying "This is CNN, a network of Turner Broadcasting System." Availability:

Editor's Note: