Carlton Television

Background
Carlton Television began broadcasting on January 1, 1993 as the third holder of the ITV franchise for London weekdays, after outbidding the much-loved Thames Television - for which it had previously made two unsuccessful takeover attempts - in the auction-style 1991 franchise round. The company quickly became notorious for its low-budget and poor-quality programming - a stark contrast to its predecessor - and for having an appetite for corporate acquisitions. These included fellow ITV stations Central and Westcountry - both of which were rebranded with the Carlton name on September 6th, 1999 - and the license and broadcast facilities of HTV, as well as Technicolor and the film libraries of ITC Entertainment Group and The Rank Organisation. Carlton eventually ran into financial difficulties (spurred on by ONdigital, a failed digital television joint venture with Granada and an expensive TV rights deal with the English Football League that went bad), and on February 2, 2004, it merged with Granada to form ITV plc. Subsequently, the Carlton name was dropped from most uses, with ITV reinstating the Central and Westcountry names, while Technicolor Corporation was sold off. The Carlton archive holdings (including the ITC, ATV/Central, Westcountry, HTV, London Films and Rank Film Distributors libraries) are now the property of ITV plc.

1st Logo (1991-1992)
Logo: On a white background, a roll of film flies through the air, spinning. The film roll creates two blue lines. Once the roll of film has left the picture, the word "Times New Roman" in a Bembo font zooms in below the top blue line, while the word "Times New Roman" in the same font zooms in below the bottom blue line.

Variant: A still version was used on some programmes.

FX/SFX: All CGI animation.

Music/Sounds: TBA.

Availability: Extremely rare for the animated version. The still version was seen at the end of programmes produced when Carlton was a production company in the early 1990s, some of which aired on the Children's Channel. This ident did not air on the channel itself.

Editor's Note: None.

2nd Logo (January 1, 1993-September 1995)
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Logo: On a purple background, we see "CARLTON" in a yellow Gill Sans font at the top left corner of the screen, with the "T" smaller than the other letters and resting in the "L". There's also a shadow of a fern plant taking up most of the screen, swaying ever-so-slightly, just as the 1989 ITV logo of the time, with "Part of the" above it and "Network" below it, fades in while coloured a transparent white in the bottom right corner.

Variants:
 * If the programme was in Stereo or in subtitles, a white box in the top right corner containing either "Stereo", "888", or both will be seen.
 * In January 1993, 70 variants consisted of one or more people, supposedly representing "ordinary Londoners", fading in over the background and announcing to the viewer: "You're watching Carlton" or "This is Carlton, Television for London." For instance, the very first logo, broadcast a few seconds after midnight on January 1, 1993, featured town crier Maurice Jones shouting out the latter and ringing his bell three times, as the Carlton logo morphed into the word "LONDON" above.
 * For the former ident, or rarely on its own, the background colour and also the shadowed object will change. The text would also change colour to white for these, but it could be other colours.
 * In late 1993, the idents were revised to only have 25 standard ident of people doing activities, along with 4 montage versions. The background also changed to a marble-like texture. Different music was used and "You're watching Carlton" or "This is Carlton, Television for London." was no longer used.
 * Sometimes, the 1989 ITV logo won't pop up.
 * The closing variant consisted of "Times New Roman CARLTON Times New Roman" and the 1989 ITV logo below, in the middle of the screen. The fern also takes up more of the screen. This was a still logo.
 * A 1994 ad for Del Monte parodied this logo. The text "CARLTON" was changed to "CARTON", and The Man from Del Monte (played by Brian Jackson) appeared pouring juice into a glass cup. An announcer says "You're watching...Carton" at the end.

FX/SFX: Just the moving background. None for the closing variant.

Music/Sounds: A synth theme combined with an uninspired 8-note fanfare usually played on a trumpet. The fanfare is also sometimes played on a different instrument. In the variants not featuring "ordinary Londoners", a voice-over would sometimes say: "You're watching Carlton, Television for London" or "This is Carlton, Television for London". For the closing variant, it's the end title theme from any show.

Availability: Extinct for the local variants. The closing variant would appear on various shows of this era such as The Bill.

Editor's Note: A rather generic ident compared to the likes of Thames before it.

3rd Logo (September 1995-November 22, 1996)
Logo: On a coloured background of swirling white rays and lines, these lines slowly reveal the transparent Carlton logo from before, shining on the edges and casting shadows as well. After a bit, they fade to a solid white as the rays and shining continue.

Variants:
 * "888" fades in the top right corner like usual if the following programme has subtitles.
 * Alternatively, a different long version is used. The background is different, featuring blocks of transparent glass rotating in the background, as 6 glass bars can be seen in descending size. These slowly spread out and rotate towards the screen to reveal that its the Carlton logo, and it stays on-screen while it shines. Another variant has an alternating hue in the background and it effectively flips the animation at the end.
 * A rare variant has a purple smoky background and the letters appearing in a slow flash of white before quickly dissolving.
 * At the end of programmes, a completely different logo is used, featuring an eclipsed sun with red flares coming off of it (rarely animated) and "CARLTON UK Productions" incorporated into it. The logo's style of positioning depends on the programme.
 * In both cases, the background can be one or more of six colours - red, orange, yellow, green, blue and purple.

Trivia: This logo was produced by the promotions team at Central Television, which Carlton acquired in 1994, so it's no real coincidence that the aforementioned background colours are the same as the colours in the Central "cake".

FX/SFX: The background animation, the logo shining.

Music/Sounds: A "futuristic"-styled tune with ethereal synths, phaser noises, and orchestral and jazz instruments, while being backed by a continuity announcer. The long version uses different music.

Availability: Extinct for the idents. The production logo could be seen on programmes at the time.

Editor's Note: A step up from the previous ident, with amazing CGI for the time and nice music.

Endcaps
Logo: Just the Carlton logo on a coloured background, the combination differing depending on the variant. A soft spotlight also shines across the background. The logo is usually presented in a large myriad of different animated scenarios, over 50 of them. An example would be the "Generic" ident, where the Carlton logo in yellow is seen on a red background. The logo zooms in except for the "T", which morphs into the "T" of the 1989 ITV logo, and then the rest appear around it.

Variants:
 * Much like the other logos beforehand, "888", (later on as "Subtitles" beginning in May 1999), is displayed in the corner if subtitles are available.
 * In late 1998, an URL for "www.carltontv.co.uk" appears on the bottom of the screen in white but was later changed to "www.carlton.com" beginning in mid-July 1999.
 * The "Generic" ident is also updated on October 5, 1998 with a different end result and colour scheme to match the new ITV logo at the time.
 * For the end of programmes, a still version is used with "Programme for ITV" or "Presentation for ITV" (and with the 1989 ITV logo) below it. The "for ITV" part was removed on October 5, 1998 following the launch of the then-new corporate ITV logo.
 * There is an international variant on a pink background.

FX/SFX: Depends on the variant. None for the still variant.

Music/Sounds: None for the still variant. A four note theme which comes in different sounds for the animated variants.

Availability: The ident variants are extinct.
 * The production version can currently be seen on Catchphrase episodes on Challenge, among others.
 * The international version was seen on season 4 of Cadfael, a Sony Movies Action (now GREAT! Movies Action) airing of The Silent Enemy, a TCM airing of An Ideal Husband (1947), and on later prints of several made for TV Movies by World International Network and Hamdon Entertainment.

Editor's Note: A charming and creative set of idents, if a little on the bland side.

5th Logo (September 6, 1999-October 31, 2004)
Logo: An animation of heart shape is shown in varying different styles is shown off, where at the end of the animation, a star shape appears in the upper right part of it and glows brightly before the screen flashes white. It then brings forth a differently coloured background with revolving Carlton stars (which is a 5-pointed star with another 5-pointed star cut out of it), with the flash receeding into a blurry white version of it that focuses in, where it also has the "CARLTON" text along with the ITV (later ITV1) logo below it. A byline reading "www.carlton.com" is also seen below. The logo continues to glow a hazy white aura around the edges.

Variants:
 * The logo exists in both 4:3 and 16:9 aspect ratios. "Subtitles" can also be seen in the top right corner if the following programme or movie contains them.
 * Later on, the URL later read "www.carlton.com/tv" and appeared via a flash of white light before shining with vertical bars of light after a bit. This was removed in 2001 and replaced with the "itv.com" URL animation.
 * A New Years variant has the end result filled with chroma-keyed sparklers raining down.
 * Before an airing of Star Wars in 2002, the background is instead a realistic starfield that zooms in slightly.
 * For the local idents, the background colour might be orange/gold, blue and purple/blue/orange. The final variant also introduces a transparent star that also appears and quickly rotates around the logo as well. Only the 1st set of colours are used for productions, and is usually still with "A" and Production" being seen on the top and bottom.
 * The background sometimes can get stretched a bit.
 * Sometimes this logo shares the screen with other logos and sometimes either the words "for" or "in association with" can be seen above the Carlton logo with the background being changed depending on the programme.
 * On co-productions the text "A Co-Production of" can be seen on the top.
 * On American-produced shows, "AMERICA" appears just below. The background's also animated.
 * Sometimes the logo can be seen in widescreen.
 * Most of the time the animated background can be squished a bit.
 * Another version where the logo is sandwiched.
 * On It's Your Chance of a Lifetime, the logo shares the screen with the Action Time logo.
 * For international distribution, the following texts have been added: "Distributed by" in a small font above the name, "INTERNATIONAL" below the name, and "Carlton International Media Ltd." on the bottom of the screen. This logo is completely still.
 * A widescreen version of this also exists.
 * A rare squished variant of this logo also exists as well.
 * Starting in 2002 until 2004, the text now reads "A Carlton Production" and appears underneath the Carlton logo.
 * For programmes that were produced in Central England, the text changes into "A Carlton Production for Central England".
 * For programmes that were produced in London, the text now reads "A Carlton Production for London".
 * For programmes that were produced in English and made at Wales, the text changes into "A Carlton Production for ITV1 Wales".
 * For the West of England and the West Country, the text underneath now reads either "A Carlton Production for the West of England" or "A Carlton Production for the West Country".
 * Sometimes other logos appear next to the Carlton logo and the text underneath changes.
 * The logo can be seen as an in-credit version can be seen on most shows.
 * On a 2001 CBS airing of For Love of Olivia, a filmed in-credit version was used, with the text "In association with CARLTON AMERICA".
 * A filmed variant exists on some Carlton America TV movies.

FX/SFX: The stars. Pretty decent animation. None for the international variant and the production variant.

Music/Sounds: A 4-note theme followed by the last 3 notes played in different styles.

Music/Sounds Variants:
 * There would also be an announcer announcing the programme or movie airing on UK broadcasts.
 * For the international variant, it's silent, although on episodes of The Dreamstone, the end of that show's theme finishes up over it as it appears shortly after the Central logo.
 * For the production variant, the end theme plays.
 * On a Russian dub of The Brave Little Toaster (1987), the high tone variant of the 1987 ITC Entertainment "Gold Diamonds" fanfare and featuring a Russian voiceover plays over the Carlton International variant, due to a plastering error, see here: https://www.youtube.com/watch?v=EsPqLPgoJOs

Availability:
 * The ident variants are extinct and appeared in the regions Carlton owned (London Weekdays, Central, Westcountry and eventually Wales/West in 2001 after Carlton purchased HTV due to rights reasons).
 * As for production variants, they are still quite common. It replaced the WB logo on The Big Brawl on Showtime.
 * The production variant was seen on programmes such as Dale's Supermarket Sweep, among others.
 * The Carlton International logo is surprisingly common, and was used as a subject of plastering. It plastered over the ITC logo on some of that company's shows and feature films throughout the late 1990s up to Carlton's merger with ITV plc after which the original ITC logos were reinstated (on most TV episodes) or replaced with Granada International, Granada America, or ITV Studios logos (on feature films) on newer prints.
 * Sometimes the ITC logo can be seen before the Carlton International logo.
 * The Carlton International logo may sometimes plaster the Central logo on most drama shows and some episodes of game shows that they produced.
 * It sometimes also appears after the Central logo.
 * It also plasters the CTE logo on some re-runs of Central-produced shows like Bullseye and Family Fortunes and even appears on re-runs of Carlton-produced shows airing in the UK itself following the normal end cap, as well as a few Carlton America releases.
 * The still/silent version of the logo also appears at the beginning of international PAL DVD releases of The Brave Little Toaster (1987) and made a surprise appearance on a Thanksgiving Day rebroadcast of the 2002 adaptation of Pollyanna on PBS on November 24, 2016 as well as episodes 9 through 12 of the third season of The Dreamstone.
 * The Carlton International logo can be seen after the Hamdon Entertainment on TV movies that Hamdon produced.
 * The Carlton America logo is saved on many TV movies made by them. As noted above, the Carlton International logo appears afterwards on most airings.
 * The Carlton International logo remains intact on Shout! Factory TV prints of Borderline, Dead on Time, State Park, Russian Roulette, The Purple Plain and A Summer Story (1988), as they use older prints.
 * The Carlton International logo was seen on French prints of When He Didn't Come Home (1998).
 * The Carlton International logo makes a surprise appearance at the end of a Virgin Media Three Ireland airing of the TV Movie Breakaway, aka Christmas Rush after the Columbia TriStar Domestic Television logo, as ITV owns some international rights to that movie.
 * The Carlton International logo was seen on a Family Channel Canada airing of The Snow Queen, after the HTV logo.
 * The Carlton International logo also makes a surprise appearance before the Century 21 Productions logo at the start of the first episode of Captain Scarlet and the Mysterons on Britbox, due to it using an Carlton International-era print.
 * The same occurrence of the Carlton International logo appearing before the Century 21 Productions logo, also happens at the start of select episodes of The Secret Service (including the first-three episodes) on Britbox, due to the Carlton International-era prints being used.
 * One of the few examples where the Carlton International logo does not plaster the Rank Gongman, is on a Carlton International-era prints of some films produced by Rank such as Upstairs and Downstairs, All Night Long and Carry On Matron, where it precedes the Rank Gongman.
 * The Carlton International logo also makes a surprise appearance at the start of some episodes of Stingray on Britbox, due to them using Carlton International-era prints.
 * A rare squished variant of the Carlton International logo appears on a late-90s print of The Ordeal of Mr. Mudd.

Editor's Note: While it does provide a unique take on the "Hearts" identity that the Granada/UNM stations had at the time, its elimination of the coveted Central and less remembered Westcountry names sour its reputation slightly. Overall, a worthy effort to cap off Carlton's 9-year tenure at ITV.

6th Logo (November 1, 2004-January 15, 2006)
See Granada Television for a description of this logo.

Availability: Saved on Today with Des and Mel episodes.