Infocomm Media Development Authority

Background
The Media Development Authority (MDA) was a statutory board of the Singapore Government, under the Ministry of Communications and Information (MCI). MDA was formed on January 1st, 2003, which was later dissolved on October 1, 2013 with CEO founder Gabriel Lim, and Niam Chiem Meng, Chairman.

(1990-2003)


Logo: We see the Singapore Broadcasting Authority (SBA) logo which consists of a blue/red streaked curved comet touching a red dot to the far left side out of behind of the letter "S", and the SBA text appears in front and inside of the red comet and dot on the left. Also, the letters

S B A

all space out together and spread their position to match the pace for these outer designs for this logo, respectively. The logo draws itself in, and shines.

FX/SFX: The logo writing itself in and shining.

Music/Sounds: None, aside from an echoing of the closing theme of the show.

Availability: Extremely rare. This is used on older SBA produced shows. Currently, it's only known on-screen appearance is the Tamil TV series Ottam.

Editor's Note: None.

(2003-2011?)


Logo: We see rectangles in pink, blue, and purple sliding in from the left and right sides of the screen. The text "mda" slides in letter-by-letter from the right side and settle into place. The rectangles disappear and "Media Development Authority" fades in below.

Variant(s):
 * On some of the company's shows from the era, the logo can also be still and superimposed on the show's closing credits.
 * On the end credits on episodes of Rob the Robot on TVOntario, the logo is still and superimposed inside a white rectangular box background which takes place somewhat on a galaxy setting.
 * The black background superimposed variant can be seen on shows such as like Mr. Moon, and all other related contents from the period.
 * On some shows, the website URL in either black or white appears below the logo, along with IAW info in English or Mandarin.
 * The logo is a still version of the final product on some shows.

FX/SFX: The animation of the sliding elements.

Music/Sounds: TBA, or the closing theme of the show.

Availability: It can be seen of many Singapore TV programmers. The in-credit/still logo variants can also be on international MDA produced shows, such as Rob The Robot, Mr. Moon, Ruff-Ruff, Tweet & Dave, and others. Don't expect to see this logo on Dinosaur Train.

Editor's Note: None.

(2011-2016)


Logo: The logo is now in CGI and forms out of 3D glass rectangles. The accompanying text fades in after the logo settles.

FX/SFX: CGI effects.

Music/Sounds: A slowed down version of the theme from the last logo.

Music/Sounds Variants: On some shows, it uses the audio from the last logo, with the logo itself sped-up to compensate.

Availability: Seen on most Singaporean programmes from 2011-2016, which can be access on MeWatch.

Editor's Note: None.

(2016-)


Logo: The 2016 MDA logo is used, but the letter "I" is now added to the abbreviation, which is now renamed from Media Development Authority to

INFOCOMM MEDIA DEVELOPMENT AUTHORITY.

in gradient half reddish-half dark pinkish-half purple colours, all in a fashioned font. The "I" in white has two reddish-pink coloured parellogram shapes, and the "M', also in white as well, has three purple-toned traced out triangles around them. Next to those reads the latter from above, all stacked in within into their place to spread it's position on the logo.

Variant: This logo can also be found still and superimposed on the end credits on most or some of the company's shows, like the previous (first 2) ones.

FX/SFX: Simple 2D animation.

Music/Sounds: A short piano theme.

Availability: Current. This can be seen on most Singaporean programming since 2016.

Editor's Note: None.