TV Cultura

Background: TV Cultura began as an educational and cultural channel owned and founded by Rede Tupi's Diários Associados in 1960. In 1969, the channel was handed over to government of São Paulo, who then created Fundação Padre Anchieta (tr. The Father Anchieta Foundation) to administrate the network. To this day, the channel is funded by private organizations through advertising.

1st Logo (1962-1969)
Logo: A large C and a large 2 compose the logo, with a indian/indigenous boy inside the letter C.

FX/SFX: No instances available in video.

Music/Sounds: None registered.

Availability: Extinct and rare.

Editor's Note: Used during the time it was owned by Diários Associados, who also owned Rede Tupi.

2nd Logo (1969-1979)
tW7RZGv-rMM Logo: The video contains a series of idents with no specific year, but credited to the decade of the 1970s.

FX/SFX: Animation done in film.

Music/Sounds: None. The possibility of the original audio of these idents being discovered is a mystery.

Availability: Extinct and rare.

Editor's Note: Contains first instances of the 1969 logo, drawn by illustrators João Carlos Cauduro and Ludovico Martino.

1st Logo (1980-1982)
Gx-S4FFVXaA wUI2xGfk2ic Logo: On a red trail with the form of the letters "RTC" that faces the screen, we see inside a green trail that goes down to a black background, it stops and shines to form the white/green letters "RTC". Then, the trail turns blue and a red trail goes down to the background, turning the "RTC" in red, finally the blue trail goes down and turns the "RTC" in blue, the letters become italic (RTC) and shines.

FX/SFX: Standard animation for the time.

Music/Sounds: A majestic synth theme.

Availability: Extinct.

Editor's Note: None.

2nd Logo (1982-1984)
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Logo: On a green grid-like surface we see above several copies of the channel logo forming while moving toward the screen. After a few seconds, a shine appear on the grid and zooms out, while the words 'RTC' and RÁDIO E TELEVISÃO CULTURA moves to the screen via trail.

Variant: There's a extended version of the logo, where, at the start, we see several lines crossing (forming star-like objects) until it forms a line (which shines), and it forms the grid-like surface. The part where we see the several copies of the logo is also longer.

FX/SFX: 2D animation designed to look three-dimensional, which looks very dated.

Music/Sounds: A bouncy synth theme.

Availability: Extinct.

Editor's Note: The strange music along the creepy design of the logo may unnerve very few, but it's harmless.

3rd Logo (1984-1986)
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Logo: We see several 3D lines falling and forming the "RTC" letters on the black background. After the logo forms, "EMISSORAS EDUCATIVAS" appear under the letters, and then the words "DA FUNDACAO PADRE ANCHIETA" appear one by one.

Variant: In some cases, the logo plays "backwards".

FX/SFX: Early 2D computer animation.

Music/Sounds: An crescending/ascending synth fanfare.

Availability: Extinct.

Editor's Note: None.

1st Logo (1987-1992)
REu_SnByl1M Logo: Against a green background, the word "CULTURA" in big white Helvetica letters scrolls across the screen. After it passes, the logo (a block on top of two elbow shaped lines facing opposite directions) in white flips in, along with the word "CULTURA" underneath.

Variant: Commercial breaks were book-ended by only the first part of the logo. Later, we see the word "CULTURA" and the channel logo moving, one up and other down, until placing to the background. The anniversary variant has the same concept, but we also see the words "20 ANOS" In more later versions, the logo suffered drastical changes: Now there's a green metallic grid-like background, with the logo (that now as a more computarised looking) rotating and falling in it.

FX/SFX: Like the 1995 Granada ident, the logo is made with models. Unlike the Granada ident, the slightly wobbly camera work makes it obvious.

Music/Sounds: A soft five note synth based on the theme for the film Ladyhawke. In the later version there is a guitar-like theme.

Availability: Extinct.

Editor's Note: None.

2nd Logo (1992-1996)
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Logo: On a blue/black gradient background, we see several metallic cubes rotating and jointing, forming larger cubes. After that, the camera progressively zooms to reveal the cubes in order to form the channel logo (which consisted of the same abstract figure from before, but with the word "Cultura" in a different font). It stays on screen for a few seconds.

FX/SFX: 3D animation, which is an improvement from before.

Music/Sounds: A dramatic synth theme with a ambient ending, composed by Hélio Ziskind. The jingle made for this logo would stay for many years.

Availability: Extinct.

Editor's Note: None.

3rd Logo (1997-200?)
Logo: TBA

FX/SFX: CGI animation.

Music/Sounds: A calm theme.

Availability: Extinct.

Editor's Note: None.

4th Logo (2003-2005)
Logo: TBA

Variant: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

5th Logo (2005-2006)
Logo: On a green foggy background, we see the channel logo with a newer look (more glassy, rounded and transparent) spining, while the letters "CULTURA" appear moving from the left. Then the figure stops in a inclined angled, and the word placing in it.

FX/SFX: CGI animation.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

6th Logo (2007-2008)
Logo: We start zooming out from a upper perspective of a house. The walls turns green revealing the channel logo, and once it is completely visible, scribbles appear forming another 2D copy of the logo.

Variant: Another consist in two transparent copies of the channel logo being painted in green, as the screen moves to the left and focusing in one of these.

FX/SFX: 3D animation, sometimes 2D.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

7th Logo (2010-2011)
Logo: TBA.

Variant: TBA

FX/SFX: CGI and live action.

Music/Sounds: TBA

Availability: Extinct

Editor's Note: None.