Network 10 National IDs

Background
Network 10 is one of Australia's three commercial television networks. Launched in 1964 on ATV-0 in Melbourne and TEN-10 in Sydney, the network was first known as the Independent Television System then as the 0/10 network, in reference to the channel numbers of its first two stations. By 1988, ATV-0 had moved frequencies to channel 10, aligning itself with the rest of the network, which was rebranded as Network Ten The network was and still is aimed more at a younger demographic than the other commercial networks, embracing the swinging sixties at launch and becoming renowned for it's teen-oriented programming, such as Cheez-TV in the 1990s. In the 2000s, the network reached its peak with reality shows such as Australian Idol, The Biggest Loser and later Masterchef Australia bringing ratings success, though by the late 2010s, this success had faded and the network went into administration, before being bought out by ViacomCBS in 2018. Following the buyout, the company was restyled as "Network 10", replacing the word with a numeral.

1st Logo (1973-1977)
Nickname: "Spirographs" "Ten Star"

Logo: We see two concentric circles zooming towards the screen. One zooms beyond the screen and thee second stops in the middle of the frame. A series of intertwining straiht lines appear around the circle, eventually replacing the outline of the circle completely. The resulting shape morphs and animates like a spirograph before the line-drawing animation repeats itself and the resulting shape is filled by rainbow colours with a circle outlined in white and the word "TEN" in block letters, also in white.

Variants: The logo was originally in black and white, in this version the final logo is solid white/grey and the TEN lettering is in black

FX/SFX: simple 2D animation.

Music/Sounds: A funky stock fanfare, reminiscent of the Pearl & Dean theme, called MacArthur Park by Hugo Montenegro. The full theme can be heard here.

Availability: Extinct.

Editor's Note: None.

2nd Logo (1977-1978)
Nickname: "Ten Star II"

Logo: We see a circle in the middle of the screen from which other circles are emitting in a transmitter-like fashion. Then two lines of the word "TEN" repeating appear from either side of the screen and scroll over each other before they dissipate, leaving one "TEN" in the circle, then many blocks in rainbow colours spiral in towards the circle and form the same star shape from before. The logo zooms in a bit and continues spinning, though this time faster than the previous logo did.

FX/SFX: Again, simple 2-D animation

Music/Sounds: Same as the previous logo

Availability: Extinct.

Editor's Note: None.

3rd Logo (1978-1979)
Nickname: "Ten Star III" "Spinning Ten Star" "Rocky Ten"

Logo: We see a firework-like effect in the middle of screen as we see the word "TEN" scroll outwards in a manner reminiscent of the 2nd CBS/Fox Video logo. We then see a circle zoom in from the middle of frame as the "star" shape from the prior logos zooms out from beyond the frame. The rainbow colouring from before fades in as the "TEN" streaks in from the corner of the frame. FX/SFX: TBA

Music/Sounds: The chorus from the instrumental version of "Gonna Fly Now" from Rocky

Availability: Extinct.

Editor's Note: None.

4th Logo (1978-1979)


Nickname: "Ten Star IV" "Come Up to Ten" "Silver 10 Star"

Logo: On a sunset background we zoom past the numbers 9, 7 and 2 (in reference to the channel numbers of Australia's other TV networks, the Nine Network (9), the Seven Network (7) and ABC (2)) as a sun appears from below the horizon. As we zoom further, the sun fades to reveal the "TEN" symbol from before, sans the "star" shape. We then cut to whatever lineup is being announced. We then see the same symbol zoom out into place as the star shape from before streaks into place.

FX/SFX: Appears to be a combination live-action models and scanimate.

Music/Sounds: We hear male vocalists sing "come up, come up to Ten!", followed by an announcer delivering the lineup, then the male vocalists repeated from before as the song concludes.

Availability: Extinct.

Editor's Note: None.

5th Logo (1980-1983)


Nickname: "Ten Star V" "Gold 10 Star" "Star Station"

Logo: TBA

FX/SFX: TBA

Music/Sounds: A disco tune, apparently inspired by the theme from the first two logos.

Availability: Extinct.

Editor's Note: None.

6th Logo (1983-1984)
The video on the left depicts ths standard variant, while the right video depicts the Melbourne/Adelaide variant Nickname: "Ten out of Ten Australia"

Logo: TBA

Variant: A variant with a different logo was used on ATV-10 in Melbourne, after it changed frequencies and briefly on SAS-10, Adelaide in 1984.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

7th Logo (1985-1989)
Nickname: "Ten out of Ten Australia II" "Australia Squares"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

8th Logo (1988-1989)
Logo: TBA

Variant: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

9th Logo (1989-1991)
Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

10th Logo (1991-1994)


Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

11th Logo (1995-1996)
Nicknames: "Give Me Ten!"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

12th Logo (1997-1998)
Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

13th Logo (Early 1999)


Ident starts at 0:15. Nickname:' "Picture Frame

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

14th Logo (1999-2000)
Nicknames: "Light Streaks"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

15th Logo (2001-2002)
Nicknames: "Seriously"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: The "Seriously" slogan introduced in this ident would last the next 17 years and would be heavily associated with their "Golden era" from the early 2000s to the early 2010s.

16th Logo (2002-2003)


Nicknames: "Seriously II" "Camera Touch"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: The basic concept of this ident would be used for the next decade and a half in various forms.

17th Logo (2004-2008)


Nicknames: "Seriously III" "Camera Touch II"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None

17th Logo (2008-2012)


Nicknames: "Seriously IV" "Camera Touch III"

Logo: An updated version of the previous ident's concept, now also featuring a stylised pointing hand as a secondary graphic.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None