ABC Entertainment

1st Logo (1953-1982)
Logo: We see some in-credit text that reads: This has been an ABC Television Network Presentation Variant: Some shows would just simply say "An ABC Production", "an ABC TELEVISION NETWORK production", "(This has been) An ABC TELEVISION NETWORK PRESENTATION", [Name of series] IS AN ABC NETWORK TELEVISION (NETWORK) PRESENTATION", (This has been) a [Name of production company] in association with the American Broadcasting Company, or [Name of series] is a [name of production company] in association with the American Broadcasting Company.

FX/SFX: None.

Music/Sounds/Voice-over: The end title theme from any show or silent, with or without a male announcer saying either the following:


 * "This has been an ABC Television Network (film) presentation".
 * "[Name of series] is a [name of production company] in association with the American Broadcasting Company."

Availability: Rare. This was seen on a lot of original prints of shows such as The Adventures of Ozzie and Harriet, The Jetsons, The Flintstones, and Top Cat, among other shows. Not even DVD releases have this. This logo appeared at the end of two episodes of The Donna Reed Show on Me-TV sometime in July 2014. Also seen at the end of a few prints of the recent reruns of The Untouchables on H&I (Heroes and Icons).

Editor's Note: None.

2nd Logo (1982-2001)
Logo: It's just some in-credit text saying: An ABC Entertainment Production Sometimes it says: "ABC Entertainment Productions" or "ABC Entertainment Production" with the ABC copyright stamp and the phrase "In cooperation with", "In association with", or "A Production of".

FX/SFX: None or scrolling in the credits.

Music/Sounds: The end title theme from any show.

Availability: Rare. Seen on The Littles on DVD and episodes of America's Funniest Home Videos when Bob Saget hosted.

Editor's Note: None.

3rd Logo (February 3, 2001-May 17, 2002)
Nicknames: "The ABC Circle", "Yellow ABC", "Modern ABC"

Logo: Over a black background, we see several yellow circles and shapes zooming forth, eventually segueing into a yellow ABC logo zooming in. The text "Entertainment" appears below, along with a copyright stamp.

Trivia: This was based on the on-air bumpers that ABC had at the time and the design was likely made by Troika.

Variant:


 * An early version exists where the logo is still on a yellow background and the text reads "American Broadcasting Companies, Inc."
 * A longer variant exists, where all the shapes and text criss-cross over each other before going to the normal formation.

FX/SFX: The yellow circles zooming.

Music/Sounds: A cycle of 2 record scratches, followed by a hip-hop version of the 4-note ABC jingle. The variant uses an extended variant of the music; the closing notes are a little slower than normal.

Music/Sounds Variant: On the early variant, a jazz version of the ABC jingle plays.

Availability: Uncommon. Seen on America's Funniest Home Videos episodes of the era, and on the DVD of America's Funniest Home Videos: Volume One.

Editor's Note: None.

4th Logo (September 27, 2002-May 9, 2003)


Nickname: "Color Ripples"

Logo: It's a shortened version of a 2002 ABC bumper, only it cuts to when the text "abc" appears on a yellow background, and "Entertainment" and a copyright stamp appears below the ABC logo as the background turns green.

Trivia: This logo was based on the 2002-03 branding for ABC. It was designed by Troika, like the last logo.

FX/SFX: Same as the 2002 ABC bumper.

Music/Sounds:


 * A 4-note dramatic orchestral version of the ABC jingle.
 * Sometimes the first note is cut off.

Availability: Seen on reruns of America's Funniest Home Videos from the era.

Editor's Note: None.

5th Logo (September 28, 2003-May 23, 2004)


Nicknames: "The Forming ABC", "The ABC Ripple"

Logo: We have the black ABC circle with the letters "abc" in its usual font forming on the circle. The circle backs away to the center of a blue background when we later see the word "Entertainment" and the ABC, Inc. copyright stamp fading in below. Behind the logo, we see the letters "abc" forming a ripple from small to large letters.

Trivia: This logo was also based on the 2002-03 bumpers ABC had at the time.

FX/SFX: The letters forming, and the ABC ripple.

Music/Sounds: A piano rendition of the ABC theme, with some drumbeats, which like before also has an extended version, and sometimes with an announcer announcing: "Thanks for watching ABC" on original airings.

Availability: Can be seen on AFV episodes. This was also used to plaster the ABC Productions logo on the Bob Saget episodes of the show. It even appears on disc 4 of America's Funniest Home Videos: Volume One DVD release. The full version can be seen on AFV on Amazon Prime Video.

Editor's Note: None.

6th Logo (Early-Mid 2004)


Nicknames: "The Twelve Squares", "Blue Squares"

Logo: Same as the 2003 ABC ID, but "America's Broadcasting Company" is replaced by "Entertainment".

Trivia: This logo was based on the 2003-04 rebrand of ABC designed by PMcD Design.

FX/SFX: Same as the 2003 ABC ID.

Music/Sounds: Same as the 2003 ABC ID.

Availability: Rare, as this was short-lived. It can be seen on AFV reruns from the period on WGN America. You can see it on Amazon Instant Video (not Prime). Retained on AFV episodes from early 2004 on Netflix.

Editor's Note: None.

7th Logo (Mid 2004-May 13, 2005)


Nicknames: "Red Squares", "Welcome to the New ABC", "The Nine Squares"

Logo: Same as the 2004 ABC ID, but "America's Broadcasting Company" is replaced by "Entertainment" (or "ABC Entertainment" with a copyright stamp below.

FX/SFX: Same as the 2004 ABC ID.

Music/Sounds: Same as the 2004 ABC ID.

Music/Sounds Variant: A low-tone version exists.

Availability: Seen on episodes of America's Funniest Home Videos from the era.

Editor's Note: None.

8th Logo (October 2, 2005-May 19, 2006)


Nickname: "Bright ABC"

Logo: Same as the 2005 ABC ID, but "AMERICA'S BROADCASTING COMPANY" is replaced by "ABC ENTERTAINMENT" with a copyright stamp below.

FX/SFX: Same as the 2005 ABC ID.

Music/Sounds: Same as the 2005 ABC ID.

Music/Sounds Variant: One episode of AFV on Netflix had the last logo's fanfare.

Availability: Same as the last logo.

Editor's Note: None.

9th Logo (October 1, 2006-May 18, 2007)


Nicknames: "The Bubbles"

Logo: A shiny blue disc zooms out on a white background. This turns out to be an illusion in the ABC logo, which then zooms out on a white background filled with blue bubbles and streaks. "ABC Entertainment" and copyright info are seen below.

FX/SFX: The ABC logo zooming out, and the bubbles.

Music/Sounds: An orchestral rendition of the ABC tune.

Availability: Same as the last logo.

Editor's Note: None.

10th Logo (October 7, 2007-May 16, 2008)


Nicknames: "Aqua ABC", "Start Here"

Logo: On a white background, we see the ABC logo covered in water. The water is raised from the top of the screen, as the logo is revealed. As this happens, a red ribbon flies by. "ABC ENTERTAINMENT" fades in at the bottom of the screen.

Trivia: This logo resembles the graphics used in the "Start Here" rebrand designed by Troika.

FX/SFX: Nice CGI.

Music/Sounds: A soft synthesized rendition of the ABC theme, ending in a deep sounder.

Availability: Same as the last 3 logos.

Editor's Note: None.

11th Logo (October 5, 2008-May 20, 2012)


Nicknames: "Aqua ABC II", "Start Here II"

Logo: On a white background, we see the ABC logo tilted at its side. Then it spins around and zooms back to face the viewer. As this happens, a red ribbon quickly flies by. "ABC ENTERTAINMENT" fades in at the bottom of the screen.

Variant: Starting in 2009, a slightly different long version was also used. In this version we get an extreme close-up of the ABC logo, then the logo quickly spins to the middle of the screen to face the viewer. There is no ribbon in this version.

FX/SFX: Amazing CGI!

Music/Sounds: Same as the last logo.

Availability: Same as the last 4 logos.

Editor's Note: None.

12th Logo (October 7, 2012-May 19, 2013)


Logo: Nearly the same as the last logo, but the background is a mixture of brown and gold, and the ABC logo is seen at the top right and is facing us at the beginning.

Variant: An odd variant of this logo was spotted on a June 17, 2017 marathon of 2012-2013 America's Funniest Home Videos episodes, on the Up network. The logo starts off at normal speed and then suddenly gets slower, with the Vin di Bona Productions logo following also slowed down. After the airings of said episodes (of which are notably not in split-screen credits like Up normally uses), the pitch of the logo got lower and lower. This might be an editing mistake on the network's part.

FX/SFX: Almost the same as the last logo.

Music/Sounds: Some sparkling and whooshing sound merged with the last part of the previous logo's theme.

Availability: Same as the last 5 logos.

Editor's Note: None.

13th Logo (October 13, 2013-May 22, 2016)


Nickname: "The New ABC"

Logo: We start with the letters "abc" in its characteristic trademarked font suddenly appearing on the screen. They zoom out, revealing the rest of the 2013 ABC logo. As it zooms out, slowly decelerating, the light shining on it, on a similar shade to the background of the previous logo, becomes slightly darker. When the logo fills about half of the screen, the background fades to black, with continuous glowing around the logo. Just before this happens, the text "ABC ENTERTAINMENT" fades on the bottom third of the screen, along with the copyright stamp straight under it.

FX/SFX: The zooming out, the changing of the light, and the fading in of the text.

Music/Sounds: Same as the previous logo.

Availability: Seen on seasons 24 (later episodes), 25, and 26 (earlier episodes) of America's Funniest Home Videos.

Editor's Note: None.

14th Logo (October 2, 2016-May 21, 2017)


Nicknames: "The New ABC II", "The ABC Circles"

Logo: On a black background, two brown transparent circles fly down about two-thirds of the screen while overlapping each other and reveal the ABC logo from before zooming out a bit, ending up with the same result as before but with the two circles still on the screen. "ABC ENTERTAINMENT" fades in at the bottom of the screen. with the copyright stamp from before below that.

Trivia: This logo is based on the 2015-16 ABC rebrand.

FX/SFX: The animation, which proves to be an improvement over the last logo.

Music/Sounds: Same as the last two logos.

Availability: Seen on episodes from the era of America's Funniest Home Videos.

Editor's Note: None.

15th Logo (October 8, 2017-May 20, 2018)


Nicknames: "The New ABC III", "The CGI Circle", "The New and Improved ABC"

Logo: On a black background, the 2013 ABC logo swings out from the right side of the screen to the center, encircled by gold dust. The dust flies away to the right as the ABC logo settles, and "ABC ENTERTAINMENT", with copyright info below, appears underneath.

Trivia: This was done by the Troika Design Group.

FX/SFX: The logo zooming out, and the dust. A definite improvement over the last 2 logos.

Music/Sounds: Same as the last three logos.

Availability: Seen on season 28 episodes of America's Funniest Home Videos.

Editor's Note: None.

16th Logo (September 30, 2018-)


Nicknames: "The Gray ABC"

Logo: On a large black circle on a red background, we see the ABC logo in the center. Thick and thin, white and red lines are swirling and drawing themselves around the logo, with the black circle slowly growing in size. The "ABC ENTERTAINMENT" text and the copyright stamp fade in below the logo.

FX/SFX: The lines moving around and the circle growing, simple 2D animation.

Music/Sounds: A new jingle based on the music ABC used in their branding at the time, ending with a vocal rendition of the ABC theme.

Availability: Current. Seen on recent episodes of America's Funniest Home Videos.

Editor's Note: None.