CBS Theatrical Films

Logo descriptions by TheMisterFree Logo captures by Eric S. Editions by Jeffrey Gray, Eric S. and indycar Video captures courtesy of Eric S.

Background: CBS Theatrical Films was the second and short-lived film production arm of the CBS Television Network, active from 1979 to 1985. The studio's films were distributed primarily by Warner Bros. Pictures and select films by Embassy Films Associates. CBS Films owns the rights to the studio's films. The studio did not use a logo until 1981.

1st Logo (March 13, 1981-July 23, 1982) CBS Theatrical FilmsCBS Theatrical Films (1981, Widescreen)

Nicknames: "3D CBS", "Zooming up CBS"

Logo: On a bluish-black gradient background, from the lower-right corner, the giant capital words (in silver) "CBS" rise up with solid trails on the bottom. As they turn around, the trails "retract" to normal, while the front turns to black. Then the words Theatrical Films (in white) fade in below CBS.

FX/SFX: The rising, "retracting" and color changing of the CBS text. This logo was designed by Information International, Inc.

Music/Sounds: A majestic sounding fanfare, with some synthesized noises (similar to the 1982 Vestron Video logo). Sometimes, it's silent.

Availability: Rare. Seen on such films as Back Roads and The Challenge.

Editor's Note: The music might get to some, but it's a harmless logo.

2nd Logo (February 18, 1983-November 8, 1985) CBS Theatrical Films (1983)

Nicknames: "Boom of Stars", "Tri-Star (not the company)", "☆☆☆"

Logo: On a black background, we see two lines going to the center. When they crash, we see a big explosion forming lots of white stars, then we zoom out and we see three white stars. Below the three stars, C, B, and S zoom out, one by one. A laser light turns the whole thing 3-D and wipes in "THEATRICAL FILMS". The logo shines.

Variants:

On some films, the logo starts when the three white stars are already there. On trailers, a shortened variant with the logo completely formed exists.

FX/SFX: The lines crashing and exploding, forming lots of white stars, the zoom-ins, the flash and the shining.

Music/Sounds: None, but it had a synth-guitar tune and a dark bang with 3 synth-zaps on some films

Availability: Rare. The standard version can be seen on Grandview U.S.A. and American Dreamer, while the shortened versions can be found on earlier film releases such as Table For Five and Finders Keepers. It's been suggested you can tell which WB logo preceded this one originally just by whether the standard or shortened version of this logo appears.