Ad Council Japan

Background
Advertising Council Japan, formerly named Japan Advertising Council until 30 June 2009, and originally established as Kansai Advertising Council in 1972 until 1974, is a private non-profit organization that distributes Japanese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies.

Logo (1972-1987)
Logo: Over a white, or colored background, or superimposed over the commercial, we see the shape of a heart at the left with the text "公共広告機構" next to it.

Variants:
 * The logo may change position and color depending on the commercial.
 * During its time as Kansai Advertising Council in 1972-1974, the Japanese text was "関西公共広告機構".
 * Other early commercials had "社団法人" above the company name.

FX/SFX: None.

Music/Sounds: The closing audio of the commercial.

Availability: Seen on PSAs by the company during the time period.

Logo (1987-)
Logo: Over a white background, the blue word "AC" is shown in a stylized curvy font. Above is the company's slogan in black, and the name of the company in Japanese "公共広告機構" (before 2011) or the English "JAPAN" (since 2011).

Slogans: The slogans were changed over time, though there were also other special cases for some PSAs promoting certain events. These slogan variants were used until 2009.
 * 1987-2001: 人と人とを結ぶ、思いやり (Connecting and caring for people)
 * 1991: "ここから始めなければ. (We must start from here.)
 * 1994: 人を救うのは、人しかいない. (Only people can save people.) (This slogan was used for PSAs regarding the aftermath of the Great Hanshin-Awaji Earthquake.)
 * 2001-2009: 明日のために、いま始めよう. (Let's start now for tomorrow.)
 * 2005: 明日を一緒に考えよう. (Let's think about tomorrow together.) (Used for PSAs regarding Japan-Korea relations.)
 * 2007: 未来につながる活動を支援しています. (We support activities that lead to the future.)

Bylines: Since 2009 PSAs from the company replaced the slogans with one of the bylines below.
 * 2008-2009: よりよい社会をめざす民間の広告ネットワーク (A private advertising network aiming for a better society.)
 * 2009-2012: 会員社のご支援で活動しています (We work with the support of our member companies.)
 * 2010-2012: 民間の広告ネットワーク (Private Advertising Network)
 * 2011: 民間から. 公共広告40年 (From the Private Sector. 40 Years of Public Advertising)
 * 2015-2019: 企業のCSR活動 (Corporate CSR activities)
 * 2018-2020: Advertising Council Japan
 * 2020-: 気づきを、動きへ. (From awareness to movement.)

Variants:
 * In its early years, an animated version of the logo existed where the "AC" text would rise up.
 * Another animated variant has the "AC" draw in from the sides.
 * A superimposed variant with the logo on a white color appeared in some instances.
 * In other superimposed cases, the "AC" logo without the text at the bottom would be featured alongside the sponsoring company's logo next to it.
 * A monochrome version had the white logo over a black background.
 * Some commercials had the entire logo and text in one line. It was shrunk below the screen in some 1987 commercials.
 * Some commercials from 1990 would feature the slogan and text rise up in two lines near the center, with the logo then appearing from the left.
 * There also exists slogan-less variants used before 2009.
 * A black and white variant was used in a 2000 PSA.

FX/SFX: None. Simple 2D animation for the animated variants.

Music/Sounds: Music/Sounds Variants:
 * 1987-2009: A two-note female choir singing "AC".
 * 2009-2015: A re-recorded version of the choir.
 * 2015-: A female singing "AC Japan" with a bell instrument on the background.
 * Sometimes the 1987 jingle is followed up by the PSA's announcer saying the company's name.
 * In a few cases, the closing audio of the commercial would play without the jingle.

Availability: Seen on nearly all PSAs from the Ad Council since 1987. The 1991 slogan version was spotten on the Household Drainage and Mermaids PSAs from the year.