ITV Studios

Background
ITV Studios (formerly known as ITV Productions) is the television production arm of Independent Television (ITV) that was founded in September 1995 as Granada Media Group PLC, bringing together Granada's subsidiaries under one roof.

It is the successor to Carlton, Granada, United Film & Television, The Rank Organisation, Talpa Media and some other ITV stations.

1st Logo (1999-2001)
Logo: On a black background, we see lights dimming toward the logo. Then it lights up, and we see an abstract "G" appear in, along with the white word "GRANADA" and the word "MEDIA", both in 3D below. Then the logo shines and the lights dim out, and we see a white flash shine appear, moving and causing it to disappear. The logo then ends in a reverse way.

Variant: On U.S. shows, the logo is more -toned, the logo is aligned centerly, and "Entertainment" replaces "MEDIA".

FX/SFX: CGI animation.

Music/Sounds: An ascending synth theme. None or the end theme of the show for the variant.

Availability:
 * Seen on any programs made by Granada Media.
 * It's also seen on VHS and DVD releases of the era.
 * Surprisingly, this appears in-place of the 19th logo (featured on the disc labels, spine and back) of the DVD version of Jeeves and Wooster: The Complete Series 1, presumably due to the discs having been authorized and prepared for an earlier release before they were delayed a little bit for unknown reasons.
 * The "Entertainment" version appears on television movies and TV shows like Beggars and Choosers.

Editor's Note: None.

Final Note: After it was retired, home media releases would use the main animated version of the 19th logo.

2nd Logo (1999-2004)
Logo: On a light blue steel background, we see a globe rotating. Then the "G" circle piece appears and a light blue arrow is drawn through the logo. The arrow then connects to the "G", forming the "G" logo from before. The globe disappears and zooms out, then we see the black word "GRANADA" appear below the logo, along with the word "MEDIA".

FX/SFX: Same as above.

Music/Sounds: None.

Availability: Seen at the end of Granada Media's programs like season 1 of Rosemary & Thyme. This was also used in tandem with the next logo.

Editor's Note: None.

3rd (2001-November 30, 2004)
Nicknames: "G-Arrow XV", "G Without Arrow", "Purple LWT", "Purple Chervron", "Purple Meridian", "Purple Anglia Triforce", "Purple TTTV", "Purple Chopsticks in a Bowl"

Logo: On a purple background, we see the silver word "Optima" in a custom 3D semi-serif font zooming in. It settles in the centre of the screen and becomes flat, as a light spot travels through it.

Trivia: The still version's endcaps were designed by Rob Curtis.

Variants:
 * For American programmes, the words either "Granada Entertainment" or starting in 2003 "Granada America" is shown below the logo and the animation is speed up.
 * A rare variant that was seen on Room Raiders, here on a cloudy purple background we see the letters forming the corporate logo then it zooms out a bit and the text flashes and the three letters "A" one by one when it swipes to the right.
 * There is a filmed version of the logo.
 * An in-credit version of the logo exists.
 * A still version of the logo exists, where the logo is shown a purple space filled by shadow copies of the tagless "A" letter.
 * Sometimes, the word "A Granada Production" is shown below the logo.
 * On sports programmes produced by Granada's sports division, the text reads "A Granada Sports Production".
 * On nature programmes, the text underneath the main Granada logo reads "A Granada Wild Production".
 * On programmes produced by the Manchester-based Granada Television unit, we see shadow copies of the Granada "G-Arrow" symbol, and the square has the white G-Arrow logo inside with the text reads "A Granada Television Production" with Granada's corporate logo below.
 * For shared works, other names were mentioned below the logo.
 * On Henry VIII, underneath the Granada Arrow square it said "Granada/WGBH Boston in association with Powercorp".
 * On Doctor Zhivago, it said "Granada/Evision/WGBH Boston".
 * On the UK version of Russian Roulette, the Granada Arrow square appears next to the Sony Pictures Television International logo and the text below changes to "A Sony Pictures Television International/Granada Television Production".
 * There was an in-credit logo with only the Granada Arrow square remained.
 * On Tonight: Major Fraud, the Granada Arrow square is next to the Celador logo and the text underneath now reads "A Granada Television/Celador Co-Production".
 * On the TV movie Watermelon, the text remains the same but underneath "Production" is the text "In association with Accomplice Television and TV3 Ireland with their own logos underneath the "GRANADA" word.
 * On Prime Suspect, the text "A Granada Television Productions" is now in a different font and additional text is added reading "A co-production of Granada Television and WGBH Boston" with the copyright disclaimer below the Granada logo.
 * On the TV movie Lie with Me, the text now reads "A Granada Production" and appears in a different font and without the "GRANADA" word.
 * For the LWT variant, we see shadow copies of the 1996 LWT symbol and the square has the white LWT logo inside with the text reads "An LWT Production" with Granada's corporate logo below which refers to the takeover of LWT shows by Granada.
 * On some season 9 episodes of Agatha Christie's Poriot, the purple space background is different and the text now reads "LWT in association with A&E Television Networks and Agatha Christie Ltd (a Chorion Company).
 * For the Yorkshire Television variant, we see shadow copies of the Yorkshire chevron symbol and the purple square has a white Yorkshire chevron inside and the text below reads "A Yorkshire Television Production" with the "GRANADA" can be seen below which refers to the takeover of Yorkshire Television by Granada.
 * On Countdown, the 1999-2004 Channel 4 logo appears alongside the logo.
 * A rare variant of the Yorkshire Television variant exists where it uses the same text from the main Granada logo.
 * There is another rare variant where the Granada logo underneath is replaced by the "ITV Studios Limited" text, this is seen on current ITV Studios-era prints of A Touch of Frost.
 * For the Meridian variant, we see shadow copies of the Meridian symbol and the square has the Meridian logo inside and in white with the text underneath reads "A Meridian Production" with Granada's corporate logo appearing below in which it refers the takeover of Meridian by Granada.
 * On Hornblower, the square is next to the A&E logo and the text underneath now reads "A Meridian Production in association with A&E Network".
 * For the Anglia variant, we see shadow copies of the 1988 Anglia Triforce symbols with the square inside has the Anglia Triforce logo in white and underneath the square it reads "An Anglia Television Production" with the Granada logo appearing below which it refers the takeover of Anglia Television by Granada.
 * On 911: The Firefighters Story, the text underneath changes and now reads "An Anglia Television Production for Channel 5 in association with Granada International".
 * On Demolition Day, the 1999-2004 Channel 4 logo appears on the right.
 * For the Tyne Tees Television variant, we see shadow copies of the 2000-2002 TTTV symbol with the square inside has the white TTTV logo inside and underneath the square it reads "A Tyne Tees Television Production" with the Granada logo appearing below which it refers the takeover of Tyne Tees Television by Granada.
 * On Ultimate Sci-Fi Top 10, the text was changed to "A Tyne Tees Television Production for Sky Television" with no Granada logo underneath.
 * On shows produced for Channel 4, the 1999-2004 Channel 4 logo appears alongside the 2000 TTTV logo.
 * For the Border Television variant, we see shadow copies of the Border "Chopsticks in a Bowl" symbol with the square inside has the white Border "Chopsticks in a Bowl" logo inside and underneath the square it reads "A Border Television Production" with the Granada logo appearing below which it refers the takeover of Border Television by Granada.
 * On Doodlebug Summer, the Meridian and LWT squares appear alongside each other and the text now reads either "A Meridian/LWT Co-Production" or "A LWT/Meridian Co-Production" and appears in either this background with the Meridian logos or the background with the LWT logos.
 * A 4:3 version of those logos also exist.
 * A split screen version of those logos also exists.
 * Most of the time the background can be stretched or zoomed.
 * Some shows and TV movies may have the copyright disclaimer below either the main Granada logo, the Manchester-Based Granada Television logo or it's franchises variants. Current prints sometimes replaces the original copyright disclaimer with the ITV Studios disclaimer.
 * On F1 broadcasts, the logo is purple on a white background. For 2001, the text says "GRANADA SPORT" in the same font.

FX/SFX: The words zooming and the streak.

Music/Sounds: 4 whooshes, one by one after split seconds, or the closing theme of the show.

Music/Sounds Variants:
 * A short version of the theme exists.
 * High tone and low tone variants of the theme also exist.
 * Sometimes, the logo is silent.
 * On the Sherlock Holmes episode "The Golden Pince-Nez", the remaining seconds of the closing tune are heard before the last part of the whooshing noise.

Availability:
 * For the main animated logo, it appeared as a home entertainment banner on DVD releases, such as The Forsyte Saga and The Attic. It was also used on a Russian DVD boxset of Poirot before the Carmen Video logo and after each episode. It also plastered older Granada logos (and the LWT logo) on Cold Feet, Poirot and other shows, both on DVD releases and local broadcasting stations. Despite appearing as a in-print logo on the DVD version of Jeeves and Wooster: The Complete Series 1, don't expect this to appear on it as all two discs use the Granada Media logo.
 * The normal version appeared on shows that were produced by this company until 2004 such as The Forsyte Saga, Coronation Street, and the first season of Blue Murder, among others.
 * Other shows and TV movies such as the UK version of Russian Roulette Doctor Zhivago (2002) and Henry VIII (2003), had it with the co-production byline.
 * The "GRANADA" variant was seen on then-new shows as well as continuing shows and children's shows that were produced by them until 2004.
 * The LWT variant was seen at the end of LWT programming that were produced by Granada until 2004 such as Airline, I'll Be Alright on the Night and Agatha Christie's Poriot, among others.
 * The Yorkshire Television variant was seen on programming that were taken over by Granada such as Countdown, Heartbeat, Emmerdale and A Touch of Frost, among others until 2004.
 * The Meridian version was seen on seasons 1 and 2 of The Last Detective, William & Mary and the latter Hornblower movies. However, it can be plastered with Granada or ITV Studios logos on future releases.
 * The Tyne Tees Television variant appears on it's programmes and documentaries such as As They Were Famous and Westenders, among others until 2004.
 * The Border Television variant is hard to find, as most programmes were no longer broadcast on TV.
 * The Yorkshire Television variant with the "ITV Studios Limited" text was used to plaster over the original version with the "GRANADA" text on current prints of A Touch of Frost episodes from that era.

Editor's Note: None.

Final Note: Shows using the Granada "G Without Arrow" endcap since November 1, 2004. Jungle Run, the CITV game show continued to use the Granada "G Without Arrow" endcap until series six ended on November 30, 2004.

4th Logo (November 1, 2004-2012)
Nicknames: "Granada G", "G Without Arrow II", "Neon G"

Logo: On a black background with purple flashes, we see soft lines forming the letter "G". The line on the letter "G" is replaced by the word "GRANADA" from before with the text now appears in Futura font and the purple bar appears fading in.

Variants:
 * For international distribution, the word "International" appears below.
 * A short version of the "International" variant exists.
 * Sometimes, the logo appears in-credit appears either in white or in colour.
 * The logo sometimes had a disclaimer of "Granada Yorkshire", "Granada Anglia" or "Granada London", reflecting the takeover of Yorkshire Television, Anglia Television and LWT and wipeout of their native logos with a small purple bar appears next to the other bar and it fades in with the bar.
 * Another version exists where it had a disclaimer of "Granada Manchester" reflecting on shows that were produced in Manchester.
 * There is a version where the text "A Granada Production" next to the Granada logo and it fades in with the purple bar.
 * The text may change on some shows, TV movies and documentaries.
 * On reruns of classic Catchphrase, the text next to the Granada logo reads "An Action Time Production for Granada" and it fades in with the bar and plasters the Carlton Television variant.
 * On A Touch of Frost episode Near Death Experience and ITV3 prints of seasons 3 and 4 of the show, the text next to the logo reads "A Granada Yorkshire Production in association with Excelsior" fades in with the bar.
 * On ITV4 reruns of The Professionals, there is no text appearing next to the Granada logo plastering the Mark VII Productions and the LWT logos.
 * The animation of this logo can be seen inside a box.
 * A still version of this logo exists with the text appear next to it and sometimes shares with other logos.
 * Sometimes, the "America" variant can be still just like the UK counterpart.
 * Another version where the still version of this logo may be seen in a box.
 * The text sometimes appear outside the box.
 * A print version exists where the logo is 2D and the background appears inside a purple box with sometimes, the text being shown below.
 * For shows that were co-produced with WGBH, the text reads "A Co-Production of Granada and WGBH BOSTON".
 * On Pocoyo, the logo appears next to the Zinkia Entertainment logo and the word "GRANADA" is coloured purple with the text underneath reading "A Granada/Zinkia Entertainment Production", sometimes the Zinkia appears next to the Granada logo and the text changes to "A Zinkia Entertainment/Granada Production".
 * For Granada's overseas production arms, "International" is replaced by the country who produced the program or TV movie (e.g. America, Australia).
 * From 2009-2012, the Australian production arm did not change to ITV Studios branding. The logo did change slightly with "Australia" pushed up a little and includes the ITV Studios byline.
 * A print logo was used on NDS games Bella Sara (with the Ventures name and on black), and Hell's Kitchen (using a white background).
 * On Go Baby!, the old Little Airplane Productions logo appears above the Granada Ventures ident from the era seen at the middle of the bottom, but is in credit and superimposed.
 * A B&W variant of the "America" variant exists.

FX/SFX: The dynamic background, and the forming of the "G".

Music/Sounds: A guitar riff followed by an electronic piece of music, or the closing theme of the show.

Music/Sounds Variants:
 * A short version of the theme exists.
 * High tone and low tone variants of the theme also exist.
 * Original airings used a generic theme and a voiceover.
 * Sometimes (mainly on the "International" variant), it's completely silent.
 * Sometimes, it uses the World International Network logo's theme.

Availability: Common, as it was highly used in movie and TV show production, sometimes plastering older logos.
 * This appears on then-new seasons of current shows and then-new shows and documentaries on until 2012 such as Pocoyo, among others.
 * The "Granada London" variant appears on then-new seasons of current and then-current shows that were originally produced by LWT which are Airline, I'll Be Alright on the Night and Agatha Christie's Poirot, among others.
 * It also appears on Where The Heart Is after when Meridian was folded into Granada.
 * The "Granada Manchester" variant was seen on then-new seasons of its shows that were produced by Granada Television which are Coronation Street (which it's still running since 1960), This Morning, The Royal Family, Tonight and Blue Murder, among others.
 * The "Granada Yorkshire" variant appears on then-new seasons of current and then-current shows that were originally produced by Yorkshire Television which are Emmerdale (which is still running today), Heartbeat, Countdown (which it uses a variant), A Touch of Frost and The Royal, among others.
 * In 2006, this was replaced with an ITV Productions logo on ITV shows, but this was kept on ITV-produced shows airing on other channels, until 2009 when it was replaced with ITV Studios branding.
 * It also appeared on licensed games, for example Hell's Kitchen for Wii (with the "America" byline).
 * The "International" variant appears on then-new prints of shows and movies that were originally produced by its predecessors and also appears on shows and movies that were produced by ITC Entertainment.
 * The "International" variant sometimes plasters the "America" variant on TV shows, some TV movies and the 1999 Carlton International logo on some shows.
 * It also plasters older logos on most shows that they own.
 * This also appears at the beginning of then-current prints of many films from its library including films from The Rank Organisation.
 * The "America" variant was seen on its American shows and TV movies that they produced until 2009 such as Kitchen Nightmares and the American adaptation of Eleventh Hour.
 * Despite nearly every Granada unit changing to ITV Studios branding, Granada's Australian and German production units still operated under Granada branding with an ITV Studios byline.
 * This can be seen on the Australian shows such as Talkin' 'bout Your Generation and Shaun Micallef's Mad as Hell as well as any German show produced by Granada.
 * Granada Germany rebranded to ITV Studios Germany in 2011, and Granada Australia rebranded to ITV Studios Australia in January 2013, in line with ITV's 2013 re-brand.
 * The silent "International" variant is seen on Thunderbirds kiddie rides with video screens from Jolly Roger and also appears on some movies.

Editor's Note: None.

Final Note: ITV shows began using the ITV Productions logo since January 16, 2006. Jungle Run, the CITV game show continued to use the endcap until the show's ended on November 29, 2006 while ITV-produced shows airing on other channels continued to use the endcap until 2009 when it was replaced with ITV Studios branding.

(January 16, 2006-2010?)
Logo: On a blurred background with visible skyscrapers and a blue sky, we see a long white rectangle appear and stretch out, with the words "itv Productions", with the words "itv" in white and in a rectangle, appearing on it.

Variants: An itv Productions (GLOBE logo) serif Co-production"
 * On one programme, this text appears:
 * On A Touch of Frost the text reads "itv Productions in association with EXECELSIOR".
 * On Agatha Christie's Poirot and Agatha Christie's Marple, the text said "A Co-Production of itv Productions and WGBH BOSTON in association with Agatha Christie Ltd. (a Chroion Company).

FX/SFX: The background zooming out, and the white rectangle stretching out.

Music/Sounds: The ending theme of the TV show or none.

Availability: Uncommon.
 * Appears on ITV-produced shows such as Emmerdale, Coronation Street, and Commando: On the Front Line, among others airing on their channels, one example being season 3 of Blue Murder.
 * One of the first uses of this logo was on the short-lived Holly and Stephen's Saturday Showdown show/block.
 * It was never used on ITV shows that aired on other channels, those continued to use the Granada logo throughout this timeframe.
 * It also surprisingly appears plastering the Yorkshire Television logo on ITV3 airings of Rising Damp.

Editor's Note: None.

1st Logo (2009-July 10, 2013)
Logo: On a black background, we see a three-dimensional blue and curved design, that resembles an aurora, wave in with the ITV logo and the word "STUDIOS" appearing inside the opening of the design.

Variants:
 * On Countdown, the logo scrolls up in the credits in its own black box, along with a copyright stamp below that reads "© ITV STUDIOS LIMITED [year]".
 * On programs co-produced with WGBH from the United States, below the logo is small text that reads "in association with", with the WGBH logo below in.
 * It sometimes shares the screen with other logos.
 * For its American division, the word "America" is seen below.

FX/SFX: The aurora and words appearing. For the Countdown variant, the scrolling in the credits. Sometimes, it's still.

Music/Sounds: A synth choir, the end theme of the show, or silence.

Availability: Common.
 * Seen on various ITV-produced shows, including the first few seasons of The Chase, episodes of Countdown from this time period, and the ultra short-lived American series Sit Down, Shut Up.
 * The American variant was seen on U.S. shows, including Hell's Kitchen, Kitchen Nightmares, America Now, The Jeremy Kyle Show, Prime Suspect, and The Bill Cunningham Show, among others.

Editor's Note: None.

2nd Logo (January 14, 2013-December 31, 2019)
Logo: On a white background, we see the 2013 ITV logo and the word "S T U D I O S" appear letter-by-letter. Two curved shadows slide in as well.

Variants:
 * For some shows, sometimes the word "ENTERTAINMENT" appears below and the background shines.
 * For its international divisions, either "AMERICA™", "AUSTRALIA", "NORDIC" or "FINLAND" (depending on the region) appears below in the same manner as "S T U D I O S".
 * There is a version where "ENTERTAINMENT" replaces "STUDIOS" on American shows that they produced starting in 2017.
 * Sometimes the logo shares the screen with other logos.

FX/SFX: The letters fading/flipping and shadows sliding in.

Music/Sounds: A three-note synth theme, or the end theme of the show.

Music/Sounds Variant: An extended version of the theme has the notes drawn out a little longer. This is mainly used for the Global Entertainment logo.

Availability: Depending on the variant:
 * Normal: Common. Should be at the end of ITV productions in the UK until 2020.
 * International Variants: Common.
 * The American version can be seen on episodes of The Bill Cunningham Show, Hell's Kitchen, Kitchen Nightmares, and America Now from the time period, and appears as an in-credit logo on The Chase USA.
 * The Australian variant can be seen on I'm a Celebrity... Get Me Out of Here! on Ten, Shaun Micallef's Mad As Hell on ABC, The Chase Australia and Hell's Kitchen Australia on Seven.
 * The Nordic variant could be spotted on the Finnish talk show Elämää Pelissä on Yle TV1, while the later "Finland" variant could be seen in Elossa 24h.

Editor's Note: None.

3rd Logo (January 1, 2020-)
Logo: On a background, we see the letter "D" in neon colours zooming out. It reveals the 2013 ITV logo in blue, with "STUDIOS" underneath it.

Variants:
 * On daytime programmes, the background is white.
 * A long version exists, which has the letters emerging from the floor, while the logo is shown from various angles. The logo then plays as described above.
 * On programmes broadcast on ITV, "FOR ITV" (with the ITV logo) below the logo is seen.
 * Like the second logo this logo can be shared with other logos and its still in either a grey or white background.
 * Another version exists where the logo is red and still.
 * Sometimes, the words "DISTRIBUTED BY" are seen above the logo.
 * On American-produced shows, the words either "ENTERTAINMENT" or "AMERICA" is seen in place of the text "STUDIOS". Sometimes, the byline "AN ITV STUDIOS COMPANY" appears below.
 * In 2022, there's a new byline reading "CREATORS. PRODUCERS. DISTRIBUTORS".

FX/SFX: The emerging letters, the panning. CGI animation.

Music/Sounds: Nine notes that sound like telephone beeps, followed by another note that holds itself for several seconds. Composed by Resonate.

Music/Sounds Variants:
 * The long version has a long synth drone before the beeps.
 * A low tone variant also exists.
 * Sometimes, the ending theme plays over it or silence.

Availability: Current.
 * Seen at the end of ITV Studios shows, including This Morning, Loose Women, Coronation Street and some specials, among others.
 * The long version can be seen on an ITV Studios update video from June 15, 2020.
 * The red variant was only seen on season 6 of Love Island.

Editor's Note: This is a simple, yet professional logo.