Warner Bros. Television Studios

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Background : Warner Bros. Television is the television division of Warner Bros. Pictures, founded on March 21, 1955 by studio vice president Jack L. Warner and headed by TV producer and actor William T. Orr (credited as "Wm. T. Orr"). The studio made its small screen debut with Warner Bros. Presents on September 20, 1955. Around circa 1960, WBTV formed Warner Bros. Television Distribution. Currently, it is a division of Warner Bros. Entertainment, Inc., a subsidiary of WarnerMedia.

1st Logo (September 20, 1955-July 1967)

Nickname : "Decorative WB Shield"

Logo : A superimposed rendition of the famous Warner Bros. shield logo, minus the banner that usually reads " WARNER BROS. PICTURES ". There is no company name on screen, except some cases.

Variants : This had many variants:
 * There was an opening logo, which appears a shot of the Warner Bros. Studios (like the current Warner Bros. logo) and the famous shield zooms. The word "presents", in script, may or may not appear over it.
 * Also, there were different variants of the shield with text over it like " Filmed at WARNER BROS. STUDIOS IN BURBANK, CALIFORNIA ".
 * Some shows had the Warner Bros. logo over a grainy background, a la DuMont Television Network.
 * Later, there would be a color version of this logo, with a red background and the usual colors of the shield, and for the superimposed variant, only the shield and the letters would appear in yellow.
 * On some shows, in the opening variant, there would be a " presents " banner.
 * On The Bugs Bunny Show, we see the WB shield on a red background. Suddenly the shield opens with Bugs Bunny munching his carrot saying, "This, folks, is a Warner Bros. television production." The shield then closes.
 * On General Electric True (or GE True), a small version of the WB shield is shown and under it says " A WARNER BROS. PRODUCTION ".
 * On the 77 Sunset Strip episodes "Alimony League", "Not Such a Simple Knot" and "The Target" on Me-TV, the WB shield appears with the banner reading " WARNER BROS. PICTURES " on a dark background after the closing credits.

FX/SFX : None, except on the studio buildings, where the studios and shield were zooming.

Music/Sounds/Voice-over :
 * Opening:
 * A drum roll followed by majestic fanfare with an announcer saying "A Warner Bros. Television Production" for the intro on some shows like Colt 55.
 * On the logo at the end of an opening for some TV shows, the announcer says "Produced by Warner Bros." Sometimes it would be accompanied by a 7-note fanfare followed by a drum sound when the logo is on a grainy background.
 * Another intro after the opening of any series has a fanfare 6-note fanfare at the beginning followed by an orchestrated 6-note theme with the same announcer saying "A Warner Bros. Television Production".


 * Closing:
 * The end-title theme from any series. But, on the animated un-superimposed variant without "Presents", this had a 17-note trumpet and would be followed by an announcer saying "This program has been produced by the Entertainment Capital of the World. Produced for television by Warner Bros." as the fanfare ended.
 * On some season 6 episodes of 77 Sunset Strip seen on MeTV, a seven-note orchestral fanfare plays under the WB shield with the last note drawn out, followed by four drum beats as the logo fades out.

Availability : Rare.
 * The animated un-superimposed variant is seen on the end of Lawman on Encore Westerns and the opening "Presents" variant of the animated logo is seen on some episodes of Cheyenne on Encore Westerns and Retroplex.
 * Sometimes, this is plastered by the "Shield of Staleness".
 * On The F.B.I., the WB "Shield of Staleness" would follow after the "Presents" variant.
 * This has been retained on F Troop (when it aired on Me-TV in 2016) and 77 Sunset Strip (which currently airs on Me-TV).
 * This logo was "revived" for the Children's Hospital episode "The Show You Watch" (a parody of 1950s variety shows), in place of the 11th logo.
 * The Warner Bros. Pictures variant of the WB shield seen on season 6 of 77 Sunset Strip is ultra-rare as it only appears on a few episodes of that show due to MeTV choosing to cut straight to their network ID after Jack Webb's executive producer credit at the end of the closing credits on most season 6 episodes.

Editor's Note : None.

2nd Logo (September 1967-March 1970)

Nicknames : "Blue/TV WB-7"

Logo : Just a superimposed stylized shield, with a combination of a "W" and a "7" (representing Warner Bros.-Seven Arts) against the ending titles. The company name is WB-SA: 1967-1970 shown below in all caps.

Variant : At the end of The Bugs Bunny/Road Runner Hour, the logo is shown on a red background without the company name. Suddenly, the shield opens to reveal Bugs Bunny, who says "This has been a Warner Bros.-Seven Arts..." before being interrupted by the Road Runner, who zips into the scene and does his trademark "Beep-beep!". As the Road Runner zips out, Bugs chuckles and continues "Like the bird says, this has been a Warner Bros.-Seven Arts television presentation." The shield then closes.

FX/SFX : None.

Music/Sounds : None or the closing theme.

Availability : Extremely rare as of now.
 * It was last seen on The F.B.I. and The Bugs Bunny/Road Runner Hour.
 * Despite this, however, there is no video evidence of this logo on the internet at all. Although it should be seen more as Warner Archive is preserving more logos.
 * DVDs of The F.B.I. might have this intact should another logo not plaster it.

Editor's Note : None.

3rd Logo (September 1970-February 1972)

Nicknames : "The Television Kinney Shield"

Logo : Over a blue screen is an abstract shield (like those seen on WB '60s movie posters) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, reading either "A KINNEY COMPANY" or "A KINNEY SERVICES COMPANY". The words "WARNER BROS. TELEVISION" appear underneath the logo.

Opening Variant : The logo is the same, except "PRESENTS" in yellow appears below the logo. This version appeared at the beginning of the original Banyon TV movie. Though sometimes, the logo is just a white print in a black background.

FX/SFX : None.

Music/Sounds : None or the opening/closing theme.

Availability : Extremely rare.
 * It appeared for a short time on some shows and made-for-TV movies of the era, such as The F.B.I. and The Jimmy Stewart Show.
 * This logo was also spotted on overseas syndicated prints of Archie's TV Funnies.
 * Nichols did not feature this logo, but an in-credit mention for Warner Bros. Television is used instead.

Editor's Note : None.

4th Logo (February-September 1972)

Nicknames : "Television WB Shield VII", "Shield of Staleness VII"

Logo : Same as the 11th logo, but the shield and cloud background are redone. The shield is also 3D and made to look like the shield from the theatrical logo, and it is a little more shiny. The clouds move to the right of the shield, as it zooms in slowly.

Variants :
 * There is a still variant.
 * There is an opening variant of this logo: The shield zooms out from the bottom of the screen in an extreme upward angle and then settles in its normal position. It then slowly zooms out afterwards.

FX/SFX : The clouds, and the zooming of the shield.

Music/Sounds : Same as the 11th logo. There is also a sped-up version.

Availability: Current.
 * It was first seen on Netflix International prints of Riverdale (where it airs as a Netflix original; in the United States, the 11th logo is used) and Disjointed.
 * As of the 2018-2019 season, it has replaced the 11th logo on network shows, including Riverdale.
 * The opening variant can be seen at the beginning of season 4 episodes of Lucifer on Netflix, after the Netflix Originals logo.

Editor's Note : None.