E.W. Scripps Company

Logo descriptions by MylesMoss1996

Logo captures by Operaghost and kfc513

Video captures courtesy of Pepsi9072

1st Logo (2009-2015)


Logo: We see a light panning from left to right, as we zoom out of a blue square; inside is the Scripps symbol (an abstract lighthouse) over an ocean with waves crashing. The word "SCRIPPS" turns from the left below the lighthouse, and a copyright appears below.

Variants:


 * A version without a copyright notice appears near the end of the demo reel of Scripps' "copper panes" graphics package, seen here.
 * Starting around 2011, the text "Give light and the people will find their own way" (which is Scripps' motto) appears below the Scripps logo, with light rays forming on the word "light".

FX/SFX: CGI animation, from Renderon Broadcast Design (the "searchlight" at the beginning appeared at the beginning of news intros when Scripps stations used the Renderon-developed "copper panes" graphics package from 2009 to 2012).

Music/Sounds: A 5-note horn fanfare with the sounds of waves crashing. This is based on the music package "Inergy" by Stephen Arnold Music, which is used by all Scripps stations.

Early Music/Sounds Variant: From 2009-2012, a single note was heard, before a quick six-note synth tune; this was based on the earlier Scripps news music package, composed by Musikvergnuegen.

Availability: Extinct. Was seen on Let's Ask America. Also seen at the end of newscasts on Scripps-owned stations of the era.

Editor's Note: None, it's a relaxing and beautiful logo. The motto is also inspiring.

2nd Logo (January 1, 2016-)


Logo: On a dark blue-black gradient background with a black lighthouse on the left, a white light eminates from it's right and rotates around the screen, revealing the same "SCRIPPS" text from the previous logo (large enough to almost fill the entire width of the screen). Above the text is the slogan: "Give light (lighthouse lines logo) and the people will find their own way" Shown below is this copyright notice in the Proxima Nova font: "COPYRIGHT (YEAR), SCRIPPS".

FX/SFX: 2D animation, this time from Scripps station WFTS in Tampa, FL (where the group’s graphics hub is based). This logo is reminiscent of the Castle Rock Entertainment logo.

Music/Sounds: Same as the previous logo, but without the waves crashing.

Music/Sounds Variant: On newscasts of some Scripps-owned stations (among them WEWS in Cleveland, OH), the ending theme of the newscast (all Scripps-owned stations use "Inergy" by Stephen Arnold Music) plays over the logo instead. In 2019, the logo was updated with a new (currently unknown) Scripps theme by SAM.

Availability: Current. Can be send at the end of newscasts and most specials (such as Detroit, MI station WXYZ's 70th anniversary special) on Scripps-owned stations excluding those that outsource newscasts to non-co-owned stations in the same city (such as WSYM in Lansing, MI), The List, and Right This Minute.

Editor's Note: Same as the previous logo.