Shueisha

Background
Shueisha Inc. (株式会社集英社), is one of Japan’s leading publishers.

(Mid 2010's)


Logo: On a lime green background, a light orange circle with a smaller black circle inside appears at the bottom of the screen, accompanied by a ripple. The circles move upwards as lines that change into the back of a blue pencil, while a piece of paper appears with a tiny top-left folded black corner. Both these objects spin while the paper multiplies into seven sheets, arranged horizontally. When the pencil falls on the middle paper twice tip-first, a tiny and light orange circle fly around, while five vertical lines appear on each paper copy before converging into a black book with a  spine. The pencil and blue dot merge into the book's spine, while the light orange dot falls into the book's pages by transforming into a bookmark that pulls itself out. This removal spins the book anticlockwise, turning it into a clapperboard with a black slate and clapper sticks, while the light orange bookmark joins with it as two horizontal lines. The clapper sticks are raised and slammed down, turning the clapperboard into a running filmstrip that's light orange, and black. This is followed by the filmstrip shrinking and shortening itself, turning horizontally, flipping and multiplying into three identical ones. Small blue lines leave each filmstrip as the left filmstrip rotates vertically, causing them to change into kanji that briefly flash multiple colors. The black "SHEUISHA" logo appears below the kanji.

FX/SFX: Good 2D animation of the transitions between dots, pencil, book, clapperboard, filmstrip and final logo.

Music/Sounds: Sounds of paper, the filmstrip and the pen with a synth note at the end.

Availability: Current.