So Easy Productions

Background
This is Amy Schumer's vanity card.

1st Logo (April 30, 2013-)
Logo: We see a picture of two ladies (Amy Schumer and her sister Kim Caramele, which she has confirmed on her Twitter account) looking at us. Kim is holding a strap or a sandwich, and Amy wearing sunglasses and holding a purse. They are sitting on a colored bench behind the animals wall, as if they are at the zoo.

Variant: Sometimes, the image is larger than usual, taking up more of the screen.

FX/SFX: None.

Music/Sounds: Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.

Availability: Seen on Inside Amy Schumer. Also seen on her specials The Leather Special and Growing, plus Amy Schumer Learns to Cook and Expecting Amy. With a new logo being introduced, the logo's days are numbered.

Editor's Note: This logo is very notable for not showing the company name.

2nd Logo (March 18, 2022-)
Logo: We see a photo of a chicken wearing sunglasses (much like the previous logo) on a cloth, with stains seen on it. It then gains a mouth as it moves, saying "It's so easy."

FX/SFX: The mouth moving.

Music/Sounds: Just the dialogue, provided by Amy Schumer herself.

Availability: Brand new. First seen on Life & Beth.

Editor's Note: Like the previous logo, it is very notable for not showing the company name, although the animation does add something to it.