Celestial Pictures

Background
Celestial Pictures is a diversified entertainment company focusing on Asian-language film and television content including production, aggregation, distribution and the operation of TV channels. In 2000, it was founded as "East Asia Filmed Entertainment Ltd" and owned by the Malaysian media group Astro Holdings Sdn Bhd, which in turn controlled by Usaha Tegas Sdn Bhd (a Malaysian investment holding company). In 2001, under the Chinese name 星藝映畫, it produced two films, namely Comic King (漫畫風雲) and Stowaway (驚天大逃亡). It took up the current Chinese name 天映娛樂 in 2002. around the same time Celestial sold the rights to all of the pre-2002 Shaw Brothers film library.

1st Logo (2001)


Logo: On a computer-generated background, TBA

FX/SFX: All CGI animation.

Music/Sounds: A triumphant fanfare.

Availability: Only seen on two films, Comic King (漫畫風雲) and Stowaway (驚天大逃亡).

Editor's Note: None.

2nd Logo (2002-2017)


Logo: On a black background, we see bright flashes, which dims down to open a door when a woman standing on a starry sky, which is filmed at the camera. The camera then zooms out and position then zooms closer to form the current Celestial Pictures logo. "CELESTIAL PICTURES" appears below, and the Chinese characters also appear below.

Variants:
 * A later variant has the text in a different font and a Chinese text in a blocky font and is now fit to the rectangle shape.
 * A textless variant also exists.
 * A shortened variant of the logo could be also shown after the film closing credits, followed by a copyright notice screen.
 * A filmed variant exists.

FX/SFX: A mix of live-action and CGI animation.

Music/Sounds: A piano sounder is heard on the door opening, then a 9-note piano and 3-note cello sounder segues to the logo when the camera and the text animating. Sometimes, a rearranged version is also heard on the different variant.

Music/Sounds Variant:


 * There are high (PAL to SECAM), normal (PAL) and double low or low pitched (NTSC to PAL) versions of both themes.
 * A shortened variant of the logo used the last half of the logo's theme.

Availability: Common. Seen on some Celestial's Shaw Brothers Film Library prints of films, such as The Magnificent Concubine and many others. The textless variant is seen on Cala!, My Dog.

Editor's Note: None.