The Baby Einstein Company

Background
The Baby Einstein Company is an early children's entertainment company founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

(January 31, 1997-February 1, 1998)
Logo: On a white background, we see a boy's head to the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variants:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein: Language Nursery and Baby Mozart.

(November 3, 1998)
Logo: Same as before, but the text now reads Aigner-Clark Productions Presents

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Very rare. Only seen on the original VHS tape of Baby Bach.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as before, except the text now reads

The Baby Einstein Company

Presents

The colors of the text vary depending on the tape.

FX/SFX: None.

Music/Sounds: The opening of the show. Availability: Common. Seen on most Baby Einstein tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2010)
Nicknames: "The Rolling Caterpillar", "Great Minds Start Little", "Colorful Caterpillar"

Logo: On a white background, we see a colorful caterpillar sliding in on wheels. He looks at the camera for a few seconds and blinks. The first blink he does causes the logo to appear. The camera pulls out revealing the colorful logo reading with the company name with a drawing of a boy's head shadowed, and the words "Arial" in flies in the left corner of the screen.

Variants:
 * Beginning with the DVD of these Baby Einstein videos (probably used after the Walt Disney Home Entertainment logo is seen), those video tutorials or Numbers Nursery, also on 2004 VHS reprints, the words "Great minds start little." don't appear.
 * An in-credit version appeared on Little Einsteins on Playhouse Disney/Disney Junior and a print of Baby Einstein shows such as Baby Mozart.
 * On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, this logo is shown, but with the Baby Einstein logo from the next one.
 * On either 2000-2003 DVD versions of some Baby Einstein videos, this logo is shown, before it fades to black and a Digital Board Book logo fades in.
 * Since either 2008, except it is re-created in better CGI, and the logo is seen but with the next logo.

Trivia: This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar. None for the in-credit version.

FX/SFX: CGI animation produced by Stephen Rozmiarek.

Music/Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise, followed by Julie Aigner-Clark saying: "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit version has the show's ending theme.

Music/Sounds Variants:


 * Sometimes, there is no voice over.
 * On the Baby Einstein Discovery Kits, there are different birds singing sounds in the logo.
 * Since either 2008, Julie Aigner-Clark instead reads: "To learn more about Baby Einstein developmental products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show."

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein sales tape from 2002. This also appeared on post-2007 prints of these Baby Einstein videos with the next logo, but please don't expect to see this on post-2007 prints of these videos, though. This also appeared on the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, but with the new Baby Einstein logo instead.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Nickname: "The Rolling Caterpillar II"

Logo: Same as the 2nd logo, except it is re-created in better CGI, and the logo is now in a box with the Disney logo in.

Later Variant: Since 2013, the logo is seen without the Disney logo, due to the fact that Disney sold this company to Kids2.

FX/SFX: Same as the 2nd logo.

Music/Sounds: Same as the 2nd logo, but there is a new voiceover. Julie Aigner-Clark instead reads: "To learn more about Baby Einstein developmental products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show."

Music/Sounds Variant: As with the 2nd logo, there is no voiceover sometimes.

Availability: Seen on most Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the 2nd logo but with the Baby Einstein logo from the next one.