DIC Home Entertainment

Logo descriptions by WileE2005 and mr3urious Logo captures by Eric S., V of Doom, AnoobisSaibotis, and others Video capture courtesy of retro VHS trailers, Alscor, and Guillermo A. Martinez Editions by Mr. Logo Lord, V of Doom, Nathan B, and BenderRoblox

Background: DiC Home Entertainment was the home entertainment arm of DiC Entertainment Corp. (later "Cookie Jar Entertainment, Inc.", then "DHX Media" and now "WildBrain"), established in 2001 to distribute DiC releases on video. Previously, DiC released their material through their "DiC Video" and "DiC Toon-Time Video" labels.

1st Logo (1987)
Nickname: "Constellation"

Logo: Just a still variant of the 1987 DiC logo, with a slighty different space background and "VIDEO" in white between two lines underneath.

FX/SFX: None.

Music/Sounds: None.

Availability: Extremely rare. This is only known to appear on Heathcliff releases. Most releases that use this logo on the packaging (like other Golden Book Video or Kids Klassics releases) just use the regular 1987 logo.

Editor's Note: This was possibly a placeholder logo for a home media division for DiC. However, this was possibly rejected later on due to the 3rd normal DiC logo being used on most home media releases.

2nd Logo (1991)
Nicknames: "Deek!", "DiC TV"

Logo: Same as the 1990 version of the "Kid in Bed" logo, except the spiked star is replaced with just a shining star in the distance. Then, a crudely-drawn yellow cartoon TV with a blue screen and the DiC logo (in silver) in it zooms in, and "TOON-TIME VIDEO" ("TOON-TIME" is in blue while "VIDEO" is in purple) appears below it in a crude font, with 2 eyes in place of the 2 "O"s in "TOON".

FX/SFX: Same as the TV variant, as well as the TV zooming in, and "TOON-TIME VIDEO" appearing.

Music/Sounds: Same as the TV counterpart.

Availability: Extremely rare. Was only seen on the 1991 BMG Kidz release of Wish Kid. This might have been seen on other BMG Kidz DiC releases as well. The Buena Vista Home Video reissues of the BMG Toon-Time Video releases replace this with the regular 1990 logo.

Editor's Note: Another attempt of a home media logo that was scrapped. DiC continued to use the regular third logo on their releases until 1994.

3rd Logo (June 7, 1994-July 12, 2000)
Nicknames: "Deek! II", "DiC TV II", "DiC Egg"

Logo: Against a gray background, the yellow TV from before with a blue screen zooms out, rocking left and right as it does so, and then settles the center of the screen against an egg-shaped circle. Then, a button on the right side of the TV flashes, the TV screen lights up, and the "DiC" logo in blue appears in the center. Then, "TOON•TIME VIDEO", in blue and in a different font, appears in blue.

FX/SFX: Just regular DiC-quality animation.

Music/Sounds: The 1990 "Kid in Bed" theme, "Deek!" voiceover and all, with whooshing sounds added as the TV zooms out, a thud as the button flashes and a brief cymbal when the DIC logo appears and flashes.

Availability: Appears on DiC VHS releases distributed by Buena Vista Home Video, such as Mummies Alive!: The Legend Begins, Old McDonald's Sing-a-Long Farm, and Inspector Gadget: Gadget's Greatest Gadgets. It last appeared on Sailor Moon: The Doom Tree Series.

Editor's Note: The animation is simple, but at least a nice attempt at making an actual home media logo.

4th Logo (August 28, 2001-December 23, 2008)
Nicknames: "The Incredible World of DIC", "DIC Globe", "The IWoD Globe", "Deek! III"

Logo: Just the normal DiC logo used at the time, but with "Home Entertainment" in a blue script font zooming out below. The globe part of the logo itself is a little bit smaller than the regular version.

FX/SFX: Same as the TV version, plus "Home Entertainment" zooming out quickly.

Music/Sounds: The sped-up version of the normal 2001 DiC tune.

Availability: Common. Seen on Lions Gate Home Entertainment, Sterling Entertainment and NCircle Entertainment (pre-2009) distributed releases of DiC produced material. It sometimes plasters older DIC logos on Sterling and NCircle releases.

Editor's Note: Just like its TV compartment, it may be annoying to viewers who preferred the previous logos over this one, or some older viewers may simply find it childish.

5th Logo (2002-2005?)
Nicknames: "The Incredible World of DiC II", "IWoD Helicopter/Chopper"

Logo: We see the words "The Incredible World of" written in its usual script font (next to a simplified version of the DiC globe) attached to a set of yellow helicopter rotors. It flies outward to a gray helipad situated on top of some dark letters, which rest on a large red table. As the logo lands, the rotors stop spinning and fold up inside the logo. Then, the letters below light up, revealing that they read "FEATURE PRESENTATION".

Variant: There is a version of the logo that says "HOME ENTERTAINMENT" on one line instead of "FEATURE PRESENTATION".

FX/SFX: This is some very nice animation!

Music/Sounds: The sounds of the rotors spinning, some whirring/clicking sounds as the rotors retract, and a weird "sproing" as the lights turn on. The "HOME ENTERTAINMENT" version uses lesser-quality stock sounds.

Availability: Appears on DVD and VHS releases of the DiC Movie Toons, like Inspector Gadget's Last Case and Dennis the Menace in Cruise Control. It is always preceded by the 2001 MGM logo on the original North American MGM Home Entertainment prints of the movies. Not all the movies have this logo though. The "HOME ENTERTAINMENT" version appears during the "Visual History of the DIC Logo" montage on the The Littles: The Complete Unedited Series DVD set. It was also seen on promotional DiC DVDs given out in boxes of General Mills cereals in 2004.

Editor's Note: Way better than the previous logo, since it is not as childish with some good CGI. A shame that this wasn't used as a television logo.