Reliance Entertainment

Background
Reliance Entertainment is a production and film-financing company originally based in India, and is a subsidiary of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group. The company was founded on February 15, 2005, as two entities, namely Reliance Big Entertainment and BIG Pictures (not to be confused with the American company name). In 2009, the two companies were merged into Reliance BIG Pictures, and the company's name was changed to Reliance Entertainment the following year. They currently have a 20% investment in Amblin Partners.

(2008-2009)
Nickname: "The Zooming Rectangle"

Logo: In a red background, we see a red and white rectangle. In the rectangle, we see the word "BIG" (in CGI), and in the white, we see the word "Entertainment". And then we see it zooms out, as the byline "Reliance Big Entertainment Anil Dhirubhai Ambani Group" zooms below the logo.

Variant: There's a variant where the logo is noticeably darker.

FX/SFX: The zooming out. Simple animation.

Music/Sounds: None.

Availabilty: Uncommon. First seen on Hulla.

Editor's Note: None.

(2009-2010)


Logo: On a black background, we see the background shines, and then some rectangle appear to form into a big box that has the logos of Reliance Anil Dhirubhai Ambani Group (which consists of the text "ReLIΛNCe". The "Λ" has a red triangle in it) and BIG Pictures.

FX/SFX: The shining and the forming. Decent CGI.

Music/Sounds: An Indian-style theme (which is Reliance's signature jingle) with synths, drumbeats, a whoosh sound and a woman singing.

Availability: Uncommon.

Editor's Note: None.

1st Logo (2011-2013)


Nicknames: "The Shining Rectangle", "The Zooming Rectangle II"

Logo: On a black background, we see a gradient version of the Reliance logo. The rectangle slowly zooms in and shines. "Entertainment" fades in below the rectangle.

Variants:
 * A still variant has been spotted on some films, as well as Electric City.
 * There is a variant where "Entertainment" is zooms out when the rectangle is settled.
 * There is also a variant where the rectangle is smaller with the byline reads "A Reliance Entertainment Release" fade in after the shines are gone.
 * There is also a weird variant where's the rectangle is purple and has an unusual size.
 * On Harry Potter and the Deathly Hallows – Part 2 VCD, "Entertainment" is replaced by "Home Video" and it is squished.
 * On the trailer of Krishna Aur Kans, when the logo is zooming and the word "Entertainment" appears below the logo, the logo freezes.
 * On Krishna Aur Kans, "Entertainment" is replaced by "Animation".
 * Also on Krishna Aur Kans, there's a still version with the byline "A Reliance Entertainment Worldwide Release".

FX/SFX: The shining and the zooming of the box.

Music/Sounds: Same as the Reliance BIG Pictures logo, but extended. Also, the whoosh sound is removed and the woman's voice is replaced by a male chorus singing wordlessly.

Music/Sounds Variants:
 * The "Home Video" variant have a slowed-down version of the Reliance jingle with more synths.
 * On Dredd, a creepy rising synth with scraping sounds is used instead of the normal music.

Availability: Uncommon. Found on films produced by this company, and it is also seen in full on the company's movie trailers.

Editor's Note: This is a very simple logo, albeit one with memorable music, but their next logo is better than this...

2nd Logo (2012, unused)


Nicknames: "The Explosion Flare", "Reliance in Space"

Logo: On a blue space background, we see a lot of explosion-like fire come in and form together. The flames meet in the center, causing a pulse that makes the "ReLIΛNCe" text in its traditional font fold out, the "Λ" getting formed by what remains of the flare. It zooms out slowly as "ENTERTAINMENT" appears below the company name.

FX/SFX: Everything in the logo. All in great CGI. Done by Vitamin Pictures (which has since been acquired by Carbon).

Music/Sounds: A bombastic fanfare and some flare sounds at the beginning.

Availability: Extinct. The logo was once available to watch on Vitamin Pictures' website. Unfortunately, the original Vimeo link containing the logo appears to have been deleted. Otherwise, it seems to be unused.

Editor's Note: A good logo with great CGI and nice music. The next logo, however, is even better.

3rd Logo (December 20, 2013- )
Nicknames: "The Bridge", "Miramax's Indian Cousin"

Logo: At dawn, we pan out from an ocean and zoom by a cable-stayed bridge. The sun appears, revealing a red tower shaped like the shape under the "Λ" in the 1st logo. As we zoom slowly onto the roadway, we see 2 more towers like the first one. We get on the highway and zoom out to see some cables. A sunburst occurs and a silver abstract "Λ" is seen as "RELI NCE" flips in beside the "Λ". The sunburst dies down and "ENTERTAINMENT" appears below the company name.

Variants:
 * A still version was seen on some films.
 * On The House with a Clock in its Walls, it has a slight tint of yellow. It cuts out early after it forms as usual.
 * On 1917, it is blue-tinted and starts when the first tower is revealed.
 * On Come Play, the logo speeds up at the end.

FX/SFX: Great CGI, done by Filmograph.

Music/Sounds: A majestic reorchestrated version of the Reliance jingle, with repeating synth piano notes at the end.

Music/Sounds Variants:
 * On the The House with a Clock in its Walls variant, tick-tocking sounds are heard over it (referencing the film's title). The bell starts tolling to sync with the logo cutting to black and the following opening credits.
 * On some other movies (including the 1917 variant), the opening theme of the movie is used.
 * On early movie trailers with this logo, it is silent.

Availability: Current and fairly common. Was first seen on Walking with Dinosaurs 3D. It has been seen on American films co-produced by this company like Bridge of Spies, The BFG, The Light Between Oceans, and Office Christmas Party.

Editor's Note: It's a beautiful logo, possibly one of the best from India.

4th Logo (2014, unused)


Nicknames: "Studio Light", "The Flashlight"

Logo: On a black background, we see a camera. Then when the camera shines, a part of the camera flies out in between the text "RELI NCE" to form into "RELIΛNCE". The text turns from black to blue and red, as "ENTERTAINMENT" appears below the logo.

FX/SFX: Very nice CGI, again done by Filmograph.

Music/Sounds: A dreamy tune.

Availability: This was a concept pitch for a new logo for the company. Like the 2nd logo, it is unused, as Reliance ended up choosing the 3rd logo over this one.

Editor's Note: While it isn't as great as the previous two logos, it still has its fair share of some nice CGI and a nice tune.