ABS-CBN

Background: ABS-CBN is a Filipino most popular viewed television network company brand and also a major media and entertainment conglomerate. Founded on June 13, 1946, as Bolinao Electronics Corporation (BEC), by an American engineer, James Lindenberg. Judge Antonio Quirino, bought stocks from BEC and later gained the controlling stock and later renamed the company from BEC to Alto Broadcasting System (ABS). Their first telecast was on October 23, 1953, on channel 3. After the premiere telecast, DZAQ-TV followed a four-hour-a-day schedule from 6:00 pm to 10:00 pm. They started full-color broadcast in 1966. From 1969 onwards, they transferred into channel 2. On September 23, 1972, the network shutdown, because of martial law. They later relaunched as "The Star Network" on September 14, 1986, a few months after the People Power Revolution. On May 5, 2020, NTC issued a cease and desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9, and DZMM TeleRadyo.

1st Logo (October 23, 1953-1969)


Logo : On a white background, the callsign, DZAQ-TV is stacked on top of the Channel 3, and the ABS logo.

FX/SFX : None

Music/Sounds : None

Availability : Extinct.

Editor's Note : None.

2nd Logo (1966?)


Logo : The words, "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M." stacked on top of each other, against a color bar background zooming in. When it fully zoomed in, the text fades out.

FX/SFX : The color bars zooming in, and the text fading out.

Music/Sounds : None.

Availability : Can be found here.

Editor's Note : None.

3rd Logo (1967-1972)
Nickname(s) : "The Transmitter", "The Lollipop"

Logo : On a black background, inside a square outline is a vertical line (which represents a transmitter), and 3 circles surrounding it (which represents Luzon, Visayas, and Mindanao)

FX/SFX : None.

Music/Sounds : A flute(?) playing ABS-CBN's famous corporate jingle.

Availability : Extinct.

Editor's Note : None.

Banahaw Broadcasting Corporation/City2 Television
Background: BBC-2 was launched on November 4, 1973, replacing ABS-CBN during martial law in the Philippines. DZAQ-TV's call sign was then changed into DWWX-TV, and is serving as BBC's flagship station at the time. In 1980, They re-branded their channel into, City2 Television, well-known for their scanimate ident, which is the first in Philippine television. However, they re-branded back again as BBC-2 in 1984 and was closed on March 20, 1986.

4th (known) logo (1978-1980, 1984-1986)


Logo : On a blue background, we see a large three-dimensional 2, next to a red square/rectangle, with the letters, BBC.

FX/SFX : None.

Music/Sounds : An orchestral fanfare, with an announcer saying, "Broadcast City 2."

Availability : Extinct.

Editor's Note : Probably, one of the oldest known found Philippine TV ident to surface on YouTube.

5th Logo (1980-1984)
Nickname(s) : "Scanimate City2"

Logo : On a black background, a sparkle traces out an outline. Then, we see 3D letters sliding and flipping from the right to the formed outline. The two number 2s flies into the outline, Then the logo glows. The word "TELEVISION" slides down from the bottom of the stylized "2" and stretches. The slogan "...we're here just for you." flies into the bottom of the logo.

Trivia :


 * This was made by Ed Kramer, who is well-known for the Prism Entertainment logo.
 * This is the first scanimated ident in Philippine Television, followed by IBC-13.

Variant(s) : There is a variant in which the City2 Television logo is placed on a space background with a planet (Possibly earth) in the corner, with the words, "DELIVERS ENTERTAINMENT!". Only a picture, exists.

FX/SFX : All scanimate effects.

Music/Sounds : A synthesized, bombastic music, with vocals singing, "City 2 Television" and "City 2"

Availability : Extinct, but the original ident can be found on Ed Kramer's YouTube channel.

Editor's Note : One of the most remembered and loved logo by most of the Filipinos.

6th Logo (September 14-November 30, 1986)
Nickname(s) : "Watch Us... Do It Again!"

Logo : TBA

FX/SFX : TBA

Music/Sounds : TBA

Availability : Extinct.

Editor's Note : The video footage has been found, but it got deleted causing it to be lost again. There is an existing image.

7th Logo (December 1, 1986-February 28, 1987)
Nickname(s) : "Sharing a New Life with You"

Logo : TBA

FX/SFX : TBA

Music/Sounds : TBA

Availability : Unknown.

Editor's Note : The logo is completely lost, unknown if there is a recording of it.

8th Logo (March 1, 1987-1989)
Nickname(s) : "The Star Network"

Logo : In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying, "The Star Network"

FX/SFX : The space background, the grids, and the flying ABS-CBN corporate logos.

Music/Sounds : A bombastic fanfare, with Peter Musñgi's voice saying, "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network.". A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.

Availability : Extinct.

Editor's Note : The logo seems fine, but the graphics are dated.

9th Logo (1988-1991)
Nickname(s) : "The Star Network II"

Logo : On a cyan background, we see a light green Philippine map flying towards the screen. Once it fully zoomed in, it cuts into a black background with the 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "ABS" and "CBN" flies into their positions, revealing the whole logo, then it flips out to reveal three golden number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".

FX/SFX : All CGI.

Music/Sounds : TBA.

Availability : Ultra rare. The only footage of this ident is seen on the 3rd PMPC Star Awards, which disappointingly, in a very poor recording, with no color whatsoever.

The ABS-CBN animation was reused in their sign-off and the other fragment was found in a Palibhasa Lalake promo in 1988.

Editor's Note : This ident, along with the other main television network idents were found on the same video, but only two of them (PTV-4, RPN-9) are found in full-color and high-quality recordings.

10th Logo (1989)
Nickname(s) : "The Philippines' Largest Network"

Logo : In a black background, the words, "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices" fades in at the bottom. Then, we fade into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd started clapping after the jingle, then the ABS-CBN wordmark in 3D, zooms out from the bottom of the screen, with a white ring rolls over the wordmark before splitting into 3. The rings later changed into its corresponding colors, red, green, and blue, when 2 metal lines slides over, and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.

FX/SFX : Live-action and CGI.

Music/Sounds : The crowd singing the jingle, "ABS-CBN, The Philippines' Largest Network", The clapping at the end, with the ABS-CBN theme playing at the end.

Availability : Extinct.

Editor's Note : None.