Argentina Sono Film S.A.C.I.

Background
Argentina Sono Film S.A.C.I. is a film company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

1st Logo (April 27, 1933-February 5, 1987)
Logo: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

Variant: On a Soviet print of A la sonrisa de mamá, a still from the logo appears, with "Производство "СОНО-ФИЛЬМ" Аргентина" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.

Technique: 2D animation.

Music/Sounds: A bombastic, majestic fanfare.

Availability: Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seen on silent movies, but its sound has first appeared in El haragán de la familia. Its final appearance was on Los bañeros más locos del mundo.

2nd Logo (February 20, 1935)


Logo: We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

Technique: Stop-motion.

Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end. It sounds similar to the previous logo's fanfare.

Availability: Seen only on El Alma del Bandoneón.

3rd Logo (June 4, 1987-July 9, 2015)
Logo: On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in a serif version of the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.I" appears below. The logo shines.

Technique: Early 2D animation.

Music/Sounds: Same as the first logo.

Music/Sounds Variant: Starting in 2006, the fanfare is reorchestrated.

Availability: Common. It was seen on multiple movies from the company starting with El manosanta está cargado and until Locos Sueltos en el Zoo in 2015.

Legacy: A very popular logo in Argentina owning to its longevity.

4th Logo (August 11, 2016-July 12, 2018)


Logo: A similar concept to before. We zoom through clouds (ala the 2014 Columbia Pictures logo), and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, only without the "S.A.C.I." banner, which flips up.

Technique: Advanced CGI.

Music/Sounds: A synthesized reorchestration of the second logo's fanfare.

Availability: It can be seen on the DVD release of Inseparables, and on Bañeros 5: Lentos y Recargados.

Legacy: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community. On the other hand, people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 25 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, with many comparing it to a cheap MIDI.