Seven Network National IDs

Background
The Seven Network is an Australian television network launched in 1956. Seven is known for being Australia's Olympic broadcaster, having aired most summer games since 1980, with the exceptions of Beijing 2008 and London 2012, which were broadcast by Nine.

1st (known) Logo (1969-1975)


Logo: We see some live action footage as a circle rotates into view showing another live action clip or photograph. The clip/photo changes in the circle a few times beforte it rotates to reveal the 7 logo, a number 7 inside a thick circle, initially in black against the live action background, before turning white as the background fades to black.

Variant: There's an extended variant where the text "COLORS YOUR WORLD" appears as a warp, and repeats.

FX/SFX: The rotating and appearance of the logo.

Music/Sounds: A dramatic brass fanfare.

Availability: Extinct.

Editor's Note: None.

2nd Logo (1975-1979)


Nickname: "Colors Your World"

Logo: We see a mass of yellow lines rotate outward leaving the center of the screen black. Similar lines then appear but do the opposite. Then, the 7 logo (consisting of a rainbow-gradient circle with a "7" inside of it) appear as a warp, unfolding as it appears.

Variant: There's an extended variant where the text "COLORS YOUR WORLD" appears as a warp, and repeats.

FX/SFX: The rotating and appearance of the logo. Presumably done with Scanimate.

Music/Sounds: A drum roll reminiscent of the theme from Hawaii Five-O, followed by a triumphant fanfare, used on the channel at the time.

Availability: Extinct.

Editor's Note: None.

3rd Logo (1977)


Nickname: "Colors Your World II" "Who Colours Your World?"

Logo: We see a glint of light and the white seven from the logo flips into view. The ring then zooms out into place, starting in white, with the rainbow colours fading in.

FX/SFX: 2D Animation

Music/Sounds: A single female vocalist singing "Who Colours Your World?" with no additional instrumentation.

Availability: Extinct.

Editor's Note: None.

4th Logo (1976-1979)
Nickname: "Colors Your World III" ""The Colour Machine"

Logo: We see live action clips of individuals waving, pointing and gesturing the number 7 with their fingers before cutting to the 7 logo from the previous ID morphing in.

Variant: In later variants, the logo flips into place, rather than morphing

FX/SFX: Live action and the logo morphing in at the end, presumably achieved with Scanimate.

Music/Sounds: A country-esque theme sung by a male singer.

Music/Sounds Variant: Later versions feature a disco version of the music.

Availability: Extinct.

Editor's Note: None.

5th Logo (1979-1980?)
Logo: Over a firework-like explosion we see 2 number 7s on top of each other, one vertically flipped, slide into the frame. As the explosion intensifles, the ring draws itself and the two sevens morph back into one.

FX/SFX: 2D animation

Music/Sounds: A calm, country-eque tune with singers singing "You're on Seven"

Availability: Extinct.

Editor's Note: None.

6th Logo (1981)
Logo: We see the Sydney skyline, with the background tinted red. Scanimated circles (which are a lighter version of the background color) converge to the center of the screen. The 7 logo (this time in wireframe) appears with the circle zooming out.

Variants: It's likely that each major Australian City had their own version of this logo. The version described above is the Sydney version and the video shown is the Melbourne version.

FX/SFX: The circles converging and the appearance of the logo.

Music/Sounds: A male choir singing "(insert city name) you're a part of us, SEVEN is a part of you!" along with a soft-rock sounder.

Availability: See above.

Editor's Note: None.

7th Logo (1981-1983)
Logo: We see the Sydney skyline, with the background tinted red. Scanimated circles (which are a lighter version of the background color) converge to the center of the screen. The 7 logo (this time in wireframe) appears with the circle zooming out.

Variants: It's likely that each major Australian City had their own version of this logo. The version described above is the Sydney version and the video shown is the Melbourne version.

FX/SFX: The circles converging and the appearance of the logo.

Music/Sounds: A male choir singing "(insert city name) you're a part of us, SEVEN is a part of you!" along with a soft-rock sounder.

Availability: See above.

Editor's Note: None.

8th Logo (1981-1983)
Logo: We see a live action hand against a rainbow gradient background gesture the number with their fingers, i.e., extending all five fingers, then extending two, we then see the words "Locky 7" in a style resembling an old-fashioned neon sign as the background changes to black with a bright light in the distance, partially obscured by a horizon effect. A bar flies in from the horizon, curving downwards to form a ring shape, which is then filled with rainbow colours. The shape rotates to reveal it is the ring in the Seven logo. The "7" then zooms into place in a neon-esque outline and is filled with solid white as the last note of the music plays.

FX/SFX: Live action and early computer effects

Music/Sounds: A bouncy synth piece.

Availability: See above.

Editor's Note: None.

9th Logo (1985)
Nicknames: "Let's All Be There", "Australian NBC"

Logo: The ident starts off with people gesticulating vividly (to represent the enthusiasm for the channel). We then see the 7 logo, this time in CGI. It is on a grid in which the logo is mirrored. The camera pans out to the bottom of this "grid", only of which ends up appearing to be the giant words "BE THERE" with the 7 logo beside it. The words "LET'S ALL" then wipe in on the left corner.

FX/SFX: CGI animation.

Music/Sounds: Same as the NBC ident of similar nature, but with a different choir and re-worded to "Seven, great! Let's all be there".

Availability: See above.

Editor's Note: None.

10th Logo (1988-January 22, 1989)
Logo: We see a CGI pillar, of which is grey. The 7 logo is moving up about it, but the colors are separate and the 7 is not shown. It is from the bottom view. Stars and other Australian symbols are reflected onto this block, of which, when the camera pans out to proper perspective, is the 7 itself. A light effect moves about the circle in the logo. The words "Let's Celebrate '88" (in reference to Australia's bicentennial year) wipe in with a trail effect, in a gold sans-serif font.

Variants:
 * Later on, the "Let's Celebrate '88" text was replaced with "AUSTRALIAN TELEVISION NETWORK", which just simply fades in during the ident. This variation also lacks the light effect that goes around the circle.
 * It was commonplace to have a station promo precede this logo, which upon completion wound fly off to the top right of the screen and reveal the logo midway through formation.

FX/SFX: The panning and animation.

Music/Sounds: A lively fanfare with faint whooshes, followed by another choir singing "Let's celebrate, let's celebrate '88!" This somewhat copies NBC's third "Let's All Be There" promo/ID. The "AUSTRALIAN TELEVISION NETWORK" variant lacks this choir.

Availability: See above.

Editor's Note: None.

11th Logo (1989)
Logo: We see multiple white translucent circles from in front of each other, with multiple rectangles behind it that form a rainbow gradient. The background is black, with white dots on the "floor". The camera pans so that these circles are forward-facing. The new 7 logo (which consists of a circle with a split 7 connecting to it) then forms from this, but it is very faint. The words "ONLY THE BEST" move in from the bottom of the screen, with a forward-facing trail. These words are metallic silver with a gold bevel. The words settle on the rectangular gradient. The word "on" in the same color as "ONLY THE BEST" fades in with a chyron trail effect. A more defined 7 logo places itself onto the faint 7 from the side of the screen.

Variant: As with the previous logo, it was common for a station promo to precede the ident. Upon completion of the promo, it would fly upwards and fade away, revealing the logo halfway through formation.

FX/SFX: The camera pan and the logo formation.

Music/Sounds: A loud synthpop jingle, with yet again another choir singing "Seven is Coming Through", which is, again, a "knock-off" of "Only on NBC"'s ID from the previous year.

Availability: See above.

Editor's Note: None.

13th Logo (1990-1992)
Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note:TBA

14th Logo (April 15, 1995-1996?)
Logo: The ID is mostly snapshots of random people and a female singer, and the animation/graphics are describing shows from the time period, but the end is the most important. It ends with a Superman-like figure jumping to the ground (which is blue), who makes a "7" symbol with his hand (showing his hand, then two fingers in the form of a peace sign). The 7 logo in orange is beside him, with the word "Discover" in a yellow Times-like font. He then "flies away".

Variants: There were multiple variants of this promo, but this was presumably the most common. FX/SFX: "Superman" appearing and flying away, and the logo itself.

Music/Sounds: A female singer, of whom is singing "Discover it All on Seven", with a jazz-rock accompaniment.

Availability: Most likely extinct.

Editor's Note: None.