TVA "In Color" IDs

Logo (1966-1975)


Logo: Over a black background, a rectangle outline stretches over two overlapping  and  shapes in the background. Once the rectangle comfortably becomes a rounded square, the background shapes fill themselves in the square before becoming the letters "T" and "M" on a white solid background in the square, thus forming the Télé-Métropole logo. The square zooms out into the top left corner of the screen, as three streaks (one, one and one ) zoom out onto the background. A yellow curved line, a stylized rooster head and another streak then draw onto the background, forming a stylized rooster.

Technique: Early computer animation.

Music/Sounds: A creepy, whimsical woodwind theme, followed by an announcer (Martin Savignac) saying "L'émission qui suit est télédiffusée en couleurs" ("The following program is broadcast in color").

Availability: Probably extinct. Seen when TVA programs of the era were broadcasted in color.

Logo (1970)


Nickname: "NBC's Canadian twin II"

Logo: It’s just the same stylized crowing rooster on a black background.

Technique: None.

Music/Sounds: An announcer saying the same dialogue from the previous logo.

Availability: Extinct.