SM Entertainment

Background
SM Entertainment Co.,Ltd. (formerly "SM Studios") is South Korea's largest entertainment company. Founded in 1995 by Lee Soo-man. The company has developed and popularized numerous K-pop stars with huge global fandoms. Plus, it's notable talent agents that have been signed to S.M. Entertainment/SMTOWN alumini include Kangta, EXO, SNSD, JMin, Red Velvet, NCT, Super Junior, BoA, etc. This is located and headquartered in Seoul, South Korea, in which it consists of K-pop, dance pop, R&B, and EDM music, as well as film and TV producting industry.

1st Logo (1997-2017)
Nicknames: "Star Museum Entertainment", "The S.M. Smooth and Cursive Drawing Font", "The K-Pop Logo", "The "S" and "M" Sketch Writing".

Logo: On a white background, we see a smooth writing of "S.M." in the middle on top in either light rose or pink with two pink-colored petals which are both opposite on the left of the big written letter "S". Below the SM sketch writing it says S.M. ENTERTAINMENT spreaded into it's own position, all in capitals and in a black fashionable font. Between the letters "S" and "M" consists of two black dots both appearing on the right sides of them plus they are also spaced out in its position by giving the latters enough room.

FX/SFX: None, it's basically the print logo used on-screen.

Music/Sounds: None. But on the SM Music Festival Tour Special, it has the end theme, along with an announcer/or host(s) talking and speaking in the background.

Availability: This is seen on SME's rebranded group artist or solo performer's posters and on older released music videos via it's official YouTube SM channel page. This is also seen on the live music series special, SM Music Festival Tour, premiered sometime in 2014-2015, older episodes of the web reality music challenge TV series SM Rookies on Mnet and SME's official Youtube account (until 2017) and as well as another TV special, entitled Mickey Mouse Club on Disney Channel Korea. Don't expect to see this logo at the very end of the reality TV series Red Velvet: Level Up Project.

Editor's Note: This is a memorable logo for younger fans of SMTown talent agency artists that grew up with the logo's first era (see above).

2nd Logo (2018-)


Nicknames: "Star Museum Entertainment II", "The New S.M. Logo", "SM in Wavy Black Lines", "Where's the Sketch and the Smooth Writing Gone Missing?, "The K-Pop Logo II".

Logo: This time, it now uses the current SM Entertaiment logo from 2017 to now on, but for the new "S.M." redesign branding, the smooth pink writing have been replaced with 2 big slight wavy lines in black (print logo only) or maybe likely pink/or white, going down to reach it's way to both the "S" and the "M", this time. Below the "S" and "M" with 1 period O, the text at the bottom reads:

SM

ENTERTAINMENT

both stacked together to spread in it's normal position as usual but though the font looks different and is also more fashionable as well, not the one from before.

FX/SFX: None. Same thing as the previous logo.

Music/Sounds: None.

Music/Sounds Variant: On SM Rookies, it uses the end theme of the show.

Availability: Current. Seen on newer after-2017 seasons and episodes of SM Rookies on Mnet TV and then also on it's official YouTube account. Can also be seen on newer-related future music video or song released content from the latter company.

Editor's Note: None.