RealD 3D

Background
RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters (cinemas).

Logo (????)
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Logo: In a black background, the white text "HOW 3D HAPPENS..." fades in and zooms in slowly. After it fades out, we fade onto a dark red room filled a little bit of light shining on the center, revealing metallic red circular outlines that cross through each other with a hole in the middle. A set of small red cubes zoom beyond the hole as the camera begins a rapid zoom through it, revealing a large room filled with hexagon patterns in different shades of red and lots of cubes encircling a set of three giant rings, similar in style to the IMAX logo, all in red. Red is all over the place! As we zoom throuh the set of rings, the camera starts to slow down as we see a vertical line of cubes, rectangles and silver "D"s, which also come from upwards. This line starts to move upwards as everything gets closer to each other with the final destination being inside the D, and as the top line also begins to get closer, an "R" is revealed. As soon as everything collides, the rectangles curve themselves to form the outlines of the R & D, which forms a 3D symbol of both letters on top of each other facing upward. The text "REALD" is then revealed by each letter zooming into place at the bottom of the symbol, all silver except for the D, which has a silver outline but is mostly red. A hexagon pattern then appears one-by-one behind the symbol and the letters and the rings slowly cross through each other.

Trivia: This trailer was produced by Scott R. Archambault, who has worked with marketing communications in the past. He also made other stuff, like a website for RealD and a bumper for Rave Motion Pictures.

FX/SFX: Everything going on in the bumper.

Music/Sounds: A series of electronically-sounding noises which accompany the actions going on screen, which ends in a low synth hum.

Availability: Common when it was released, but nowadays it has been all but extinct. Well, that is if you don't count all the cinemas that still use this trailer today, including various Cinemark cinemas in territories such as Brazil.

Editor's Note: This is absolutely fantastic. Sure, it takes some inspirations from IMAX, but that doesn't detract from the amazing mood this logo sets. It's like you're about to step into something cool.