9Go! IDs

Background
9Go! launched in 2009 as GO!, the Nine Network's first non-simulcast digital multichannel. The channel launched with a varied focus airing classic shows such as I Dream of Jeannie, Bewitched, Green Acres and The Lucy Show as well as kids programming ranging including modern cartoons such as Adventure Time and Hanna-Barbera classics. In 2014, the channel underwent its' first significant brand refresh. In 2015, the channel was renamed to 9Go! as part of an initiative by the Nine Network to align the branding of its channels which also lead to GEM becoming 9Gem. At the same time, the channel shifted from channel 99 to channel 93. 2016 saw the channel undergo a shift in programming, with much of the daytime schedule given to the new 9Go! Kids! block. Outside of daytime 9Go! maintains its original variety-based focus, albeit with a more youth-oriented slant.

1st ID (2009-2014)
Nicknames: "Bounce", "Don't Wanna Let It GO!"

Logo: We see the GO! logo of the time, A white letter G in a dark-colored box with an O and an exclamation mark with nothing behind it and in the same color as the box behind the G. The logo floats in a CGI "room" and bounces of the walls in a manner reminiscent of an old DVD screensaver. When the logo touches the wall squared "sparks" come off the logo where it touches the wall.

FX/SFX: The GO! logo bouncing around the background, brief flashes and the spark effects. The whole aesthetic is very late-2000s.

Variant: A variant was made to promote Windows 7, where the GO! logo switches with the Windows logo.

Music/Sounds: A short electro-pop tune with a few "Go..." voice samples and a robotic female voice saying "Don't wanna let it go", inspired by the channel’s original theme song, "Go" by Noise International featuring Sharon Muscat. The full music video of this song would occasionally be played on the channel in its early days.

Availability: Extinct. Check your old recordings.

2nd ID (2009-2014)
Nicknames: "Bullet", "You Won't Wanna Let It GO!"

Logo: On a black and white background, a blue GO! logo turns around, then rises up surrounded with blue, red, green, yellow and pink sparks. It then spins around clockwise, fronting the camera.

FX/SFX: The GO! logo rising up and turning to the camera.

Variant: During the Christmas season, the "GO!" logo is green and white rather than white and pink, and the text "GO! HO HO" pops up when it rises.

Music/Sounds: A "Go" voice sample from the previous logo, followed by the same female voice saying "You won't wanna let it go!". The Christmas variant adds bells and a Santa voice saying "Ho ho ho!" in sync with the logo after the "Go".

Availability: Extinct. The best way to see this would be old TV recordings from the period this logo aired.

Editor’s Note: None

3rd ID (2009-2011)
Nickname: "Mirror"

Logo: On a black background we see a cluster of CGI shards shifting around until they come together and form the GO! logo. The logo then deforms as we fade to black.

FX/SFX: The shards shifting around and eventually forming the logo. Yet more late-2000s aesthetic.

Music/Sounds: A different remix consisting of samples from the GO! theme song.

Availability: Extinct. See the previous idents.

Editor’s Note: None

4th ID (2009-2014)
Nickname: "Smash"

Logo: We pan around the GO! logo as CGI fall on the logo before smashing on the "ground" below the logo.

FX/SFX: The sparks crashing to the floor.

Music/Sounds: A short vocal tune based on "GO!" by Noise International feat. Sharon Muscat: "Take it back, you don't want that, you don't, you said that now you're going crazy, you're going crazy 'bout GO!"

Availability: Extinct. See the previous idents.

Editor’s Note: None

5th ID (2009-2014)
Logo: In a rectangular vortex similar to the 1980s DiC logo, we see shards similar to those seen in prior idents fly in. We then see the Go! logo coming in from the opposite end of the vortex. The shards fly into the logo which is then blasted backwards as the ident fades out.

FX/SFX: The sparks flying around in the vortex.

Music/Sounds: Yet another remix based on the GO! song.

Availability: Extinct. See the previous idents.

Editor’s Note: None

6th ID (2009-2014)
Nicknames: "Lightsticks", "Won't Wanna Let It GO!"

Logo: TBA

FX/SFX: TBA

Music/Sounds: A short instrumental snippet of the channel's theme song, followed by the robotic female voice from the second ident.

Availability: Extinct. See the previous idents.

Editor’s Note: None

7th ID (2014-present)
Original Variant (2014-2015)

Nicknames: "Trail", “Dubstep”

Logo: TBA

FX/SFX: TBA

Music/Sounds:
 * 2014-present (regular): A short dubstep tune with various voice samples.
 * Christmas variant: Same as the standard version, but with Christmas bells added and a female voice saying “Go, ho, ho” replacing “Go, go, go” near the end.
 * 2015-present (short): A shortened version of the 10th logo's music.

Variants:
 * In the Christmas season, the logo is green throughout rather than multi-coloured and the Go logo at the end switches to "Ho!", ending with a shot reading the "GO! Ho! Ho!" slogan similar to the 2009 ident.
 * A variant exists where the logo is intercut with clips from Top Gear.
 * In 2015, both the regular and Christmas variants were updated to use the 9Go! logo. A short version was also made for this variant.

Availability: Current.

Editor’s Note: None.

8th ID (2014-2015, 2016-present)
Original Ident (2014-2015)

Nickname: "I Wanna GO!", "Dubstep III" (2016 variant)

Logo: Just the GO! logo appearing from different angles in different colours.

FX/SFX: The transitions and the logo shining.

Variants:
 * There are variants where the logo is intercut with clips from a show broadcast on the channel. So far, the following variants are confirmed to exist:
 * Looney Tunes (exists as 5-second, 10-second and 15-second variants)
 * Kids WB Australia (exists as 10-second and 15-second variants)
 * The Big Bang Theory (exists as 10-second variant)
 * The Middle (exists as 5-second and 10-second variants. There is also an secondary 10-second variant with different clips)
 * Top Gear (exists as 10-second and 15-second variants)
 * A shortened version also exists.

Music:/Sounds:
 * 2014-2015: A shortened version of the channel’s then-current theme song. The full version can be heard in this promo. Long show variants have an extended intro and “I wanna go where you are” is additionally repeated at the end.
 * 2014-2015 (short): A different clip of the theme song with just “Go” voice samples. This is not used in short show variants, as they use a shortened version of the standard music instead.
 * 2016-present: Same as the 7th logo.

Availability: Current. Despite a brief disappearance following the 9Go! rebrand, this ident was re-instated in 2016, having been updated to feature the new logo.

Editor’s Note: None.

9th ID (2014-2015)
Nickname: "Go For It"

Logo: We zoom through a triangular vortex similar to the previous idents. Silhouette dancers are seen throughout as we zoom past the words "GO", "For" and "IT" in the same font as the logo. We then zoom up to the logo itself.

FX/SFX: Decent CGI

Music/Sounds: A short electronic tune with various voice samples.

Availability: Extinct. The last time it was seen was on the regional feed of 9Go! in 2016.

Editor’s Note: This is the only 2014 ident not to be re-used for the updated 9Go! package, likely because the “Go For It” slogan wasn’t in use.

10th ID (2014-2015, 2016-present)
Original Ident (2014-2015)

Nickname: "Prisms", "Dubstep II" (2016 variant)

Logo: TBA

Variant:
 * Like the other 2014 idents (except for the 9th ident), this was updated for the 9Go rebrand. While the majority of the updated idents remained largely the same except for the changed logo, the new version of this ident has recieved somewhat enhanced animation featuring slightly altered gloss effects and brighter coloring. Also, the 9 "dots" logo is now added next to the logo.

Music/Sounds:
 * 2014-15: Another short electronic tune with various voice samples.
 * 2015-: Same as the 7th ident.

Availability: Current. Despite a brief disappearance following the 9Go! rebrand, this ident was re-instated in 2016, having been updated to feature the new logo.

Editor’s Note: None