Walt Disney Studios Home Entertainment

Background
Walt Disney Studios Home Entertainment began its life in 1978 through MCA DiscoVision as "Walt Disney Home Entertainment". In 1980, Disney content was made available on videocassette under its own division known as "Walt Disney Home Video". Prior to 1981, their first releases were only live action films such as Pete's Dragon and The Love Bug. Starting in 1981 with Dumbo, they began releasing their animated films and cartoons on video. The Walt Disney Home Video name was kept until 2001, when it was once again named "Walt Disney Home Entertainment". Starting in the late 1990s, the company began producing DVDs, and in 2006, they started to release Blu-ray discs. Since 2007, it is known as "Walt Disney Studios Home Entertainment".

1st Logo (December 1978-July 16, 1986; October 6, 1987, 1989)
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Nickname: "Neon Mickey"

Logo: Here are the two standard variants of this logo:
 * December 1978-July 15, 1984: On a black background, we see a large light blue outline of Mickey Mouse's silhouette appearing and then panning forward, leaving a trail of multiple outlines while rotating counter clockwise on its pivot. The outlines then start to change one-by-one to dark blue. As the text "Walt Disney" (in the original Disney signature script, as used on The Wonderful World of Disney) sketches on the screen in yellow, the Mickey outlines one-by-one change to red. The outlines again one-by-one change to golden yellow (which quickly changes to light yellow) as the words "Home Entertainment", in yellow, zoom up and settle underneath off center. Finally, the Mickey outlines one-by-one change to green before the logo fades out.
 * November 1981-July 16, 1986: Nearly the same as the 1978 version, but with darker colors and the Mickey graphics shifted upward somewhat, the "W ALT Di SNEY" text in the current corporate "Disney" font, and with "HOME VIDEO" in a Handel Gothic-like font in orange, all usually with a drop shadow. The entire logo is also much smaller.

Trivia: The rotating "Neon Mickey" is a silhouetted image of the animatronic Mickey conductor that was used in the former Walt Disney World attraction "The Mickey Mouse Revue".

Variants:
 * The original 1983 series of Disney’s Cartoon Classics videos featured a different variant of this logo. The animation plays as normal (the standard 1981 Walt Disney Home Video variant), but without any text animation, plus the music is sped up somewhat and plays in a slightly higher pitch as a result. Once the Mickey outlines become golden yellow, the screen "flips" over to another logo, which is a still shot of "WALT DiSNEY HOME VIDEO", with "The magic lives on…” over it. The Disney text is in its corporate font in golden yellow, while the other text is light blue. The only animation in this part is the "WALT DiSNEY" text, which has glitter effects all over it, and then the text flashes when the Cartoon Classics theme begins playing. The logo then fades into the intro for the video series.
 * On the Walt Disney and You promo, a video freeze occurs towards the end of the logo (all the outlines are dark blue, except for the outline facing us which is light blue), and the text "The magic lives on... WALT DiSNEY HOME VIDEO" zooms in, along with a cartoon version of Sorcerer Mickey (as seen on the box). The promo’s announcer says "Now available from Walt Disney Home Video".
 * On some Italian tapes, we see a light blue VHS cover on a wooden table with the "W ALT Di SNEY HOME VIDEO" print logo and the cartoon version of Sorcerer Mickey on it (quite possibly the way the videos were packaged there). Then it opens to reveal the logo's animation, and the whole thing plays as normal. This is very rare.
 * On some British tapes, such as the 1982 release of Bedknobs and Broomsticks and the 1983 release of Song of the South, the text does not have a drop shadow.
 * Releases of Disney Channel original programming & films from the time, such as Lots of Luck and Welcome to Pooh Corner: Too Smart for Strangers, use a special version. It is detailed on the Disney Channel Originals page.
 * A rare Swedish variant has the 1981 logo with the text in yellow and "PRESENTERAR" (in a narrow serif font) inserted below.
 * On some of Disney's 1978 theatrical releases, this logo appeared as a solid red Mickey with purple dashed outlines surrounding it, rotating a bit faster than the home video variant. The text "Congratulating Mickey Mouse on his 50th Birthday!", in white and in a fancy font, zooms in. After a few seconds, it zooms in towards the screen until vanishing from sight, and the top and bottom halves of the 1978 "Stripes" variant of the Buena Vista logo wipe in over the logo to lead into the film. This was seen on 1978 theatrical releases such as The Cat from Outer Space and Return from Witch Mountain (it is intact on current releases of the former, including the Disney+ print, but is deleted from Anchor Bay releases). There was also an Italian version, reading "Congratulazioni Topolino per il tuo Giubileo d'Oro".
 * A variant seen before previews reads "Also available from" and "W ALT Di SNEY HOME VIDEO" in blue, with the edges in white, and a blue Sorcerer Mickey, on a black background.

FX/SFX: The Mickey outline spinning, and the text appearing.

Music/Sounds: A loud orchestral fanfare, composed by longtime Disney composer Buddy Baker. Some international releases, such as the 1982 UK release of Bedknobs and Broomsticks and the 1983 UK release of Song of the South, have it at a lower pitch. The "Walt Disney and You" promo had the end theme playing over the regular animation before the video freeze. On the DVD of The Cat from Outer Space, the Mickey's 50th Birthday variant is silent due to the fact they were unable to restore the audio. The Italian version of said variant does have the audio, but it is distorted, possibly due to film deterioration.

Music/Sounds Trivia: The score for this logo is intact on the first track of the Intrada release of Return from Witch Mountain titled Main Title – Pt. 1 “1978 Mickey Mouse Birthday Logo” (Buddy Baker). Oddly, it lacks the string section and the last timpani beat at the end, likely meaning it’s an alternate take.

Availability: Uncommon. Seen on Disney videos from the period, almost exclusively used in the United States and Canada.
 * The best way to find it is to look for a Disney video (usually VHS, but some on Betamax, and also LaserDisc and CED Videodisc) with white clamshell packaging (designed so that the inner sheets are impossible to remove without cutting the packaging) and the Sorcerer Mickey print logo on the cover. The early "Home Entertainment" variant from 1978 can be found on several early 80s tapes where the Sorcerer Mickey takes up nearly half the box (with red/orange lines in the center), but there are several tapes with this artwork style that use the 1981 "HOME VIDEO" variant as well. Later copies from November 1985-1986 using the "HOME VIDEO" variant have a smaller Sorcerer Mickey on top of the border (surrounding the cover art). As Neon Mickey tapes were in print as late as 1991 in some cases, some tapes with Neon Mickey packaging may have the Sorcerer Mickey logo.
 * The versions on the Cartoon Classics series as well as the "Walt Disney and You" promo are extremely rare, since that promo was only seen between 1982 and 1986. The original releases with this logo from 1978-1979 were exclusively MCA DiscoVision laserdisc releases (appearing right after the DiscoVision logo), with a print logo featuring Mickey Mouse switching on an old laserdisc player with "Walt Disney Presents" underneath, but these are even harder to find than the VHS tapes!
 * This logo was also present on the Disney Cartoon Parade CED Videodiscs released and manufactured by RCA in 1981, following the RCA Selectavision logo on side 1, and by itself on the second side. It has also showed up following the RCA SelectaVision logo on various Disney feature films released by RCA from 1981-82 (from 1982 to 1986, Disney released CEDs under their own label). It also showed up on the earliest prints of the Classics releases of Dumbo, Alice in Wonderland, and The Sword in the Stone, but some later prints prior to October 1986 replace it with the first Walt Disney Classics logo from 1984.
 * The original variant made its last appearance on The Castaway Cowboy and Son of Flubber (though it later made a surprise appearance on the 1985 release of Gus), with the later variant, previously exclusive to international releases, making its American debut on The Incredible Journey.
 * The 1981 variant (with the music at a slightly lower pitch) appears on early Australian releases from Syme Home Video (usually preceding a promo reel), including the 1982 Australian VHS of Night Crossing, along with the next logo.
 * The 1981 variant also appears on the earliest UK releases from late 1981, such as Cartoon Festival III, and appeared until at least April 1983.
 * This doesn't appear on the VHS release of Trenchcoat (in fact, the only mention of Disney in any shape or form is on the tape label). It is also not featured on the VHS releases of Never Cry Wolf and Something Wicked This Way Comes (likely due to the mature content of said films).
 * This also appears on the very first batch of Spanish-language tapes released in the United States by Disney in 1985, including Dumbo, Mary Poppins, Mi amigo el dragón (Pete's Dragon), and Los Tres Caballeros (The Three Caballeros); however, Spanish-dubbed tapes released after March of the next year used the next logo--the only context in which Disney used that one in the United States.
 * The last tapes to use this were Lt. Robin Crusoe, U.S.N., One of Our Dinosaurs Is Missing, Unidentified Flying Oddball, and Moon Pilot.
 * This makes a surprise appearance on the 1987 "Absolutely Irresistible" promotion re-release of Pete's Dragon, as well as the 1989 Israeli VHS of Popeye.

Editor's Note: This is a favorite of many, particularly those who grew up in the early 1980s with Disney and amongst collectors of rare Disney tapes. Others may have not-so-fond memories of it, thanks to the loud and dramatic music.

2nd Logo (International Variant) (1983-March 1987)
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Nicknames: "Walt Disco Home Video", "The Wonderful World of Disney Home Video"

Logo: A flash occurs. The face of Mickey Mouse in his then current drawing style as seen at the start of his cartoons, zooms in, which quickly turns neon, then we see brief snippets from Disney films and shorts such as Steamboat Willie, Snow White, Pinocchio, Fantasia, Bambi, Alice in Wonderland, Zorro, Old Yeller, Treasure Island, The Country Bear Jamboree, and The Absent Minded Professor. Donald Duck's neon head zooms in, then a wall of light appears, Mary Poppins floats down with her parasol, then Tinkerbell flies up with sparkles forming. We see a picture of a neon castle (that of the castle at Walt Disney World), with fireworks in the background. We zoom into it, then we zoom in to a vector-like rendition of Spaceship Earth, a ride at Epcot. Afterward, we go to a black/dark red gradient background. The "W ALT Di SNEY" text in blue, zooms into the screen out from the top, then "HOME VIDEO" appears below, cheaply inserted. The whole thing sparkles and glows a little bit.

Trivia: This is a shortened version of the US intro of the 1981-83 version of The Wonderful World of Disney back when it was called, quite simply, Walt Disney.

Variants:
 * Sometimes, at the end, the screen flips to the left like if you were turning a page in a book. It would either flip to reveal the intro to the program (like on the 1985 UK VHS of The Adventures of Chip 'N' Dale), or it just flips to a black screen (like on the 1986 US Spanish-language VHS of Winnie Pu y Tigger and on certain Venezuelan tapes, the latter as a clip-on).
 * On the 1986 Japanese VHS of Make Mine Music, a version was found with a copyright notice saying "© Walt Disney Productions" in the Walt Disney font.
 * Sometimes, "presents", in lowercase or uppercase, will fade in below, written in the language of the country in which it was released. The font of the text will also depend on the country. Italian tapes used "PRESENTA" in a bold, narrow font. Spanish tapes also used "PRESENTA", but in a cheaper narrow font. Finnish tapes used "ESITTÄÄ" in the same font as the Spanish version. There is another font that is bold, friendlier, and more Disney-like. It is used on Swedish tapes ("presenterar"), Norwegian tapes ("presenterer"), Danish tapes ("præsenterer"), French tapes ("présente"), and German tapes ("präsentiert"). The font for the latter is smaller. A version with "presents" in English was announced to have appeared on tapes from Australia and the United Kingdom (and most likely New Zealand and South Africa as well).
 * On some tapes, "HOME VIDEO" is omitted. This variation has some clips at the end replaced by other clips. It was used on the airings of the TV series from 1981 to 1983.
 * Another version has more clips and a neon Pluto head added, extending it to being a minute long. This one appeared on two tapes, and was the opening for the first showings of the Walt Disney TV series (1981-83). "HOME VIDEO" doesn't appear here either.
 * A variant of the TV series opening version (that is to say, the version without the words "HOME VIDEO") is made up of clips from the extended version. At the end, after "W ALT Di SNEY" slides in, the word "PRESENTS", in a glowing white Disney font, zooms into the screen from the bottom.
 * For the 1980s syndicated series "Disney Magic" (with the title logo replacing the tail end of this logo after the zoom into the castle), the logo featured a few different clips and a neon flying Dumbo added, along with a short preview of the following movie.
 * Sometimes, during the zoom into the castle, the logo changes to the 6th logo (see below). This variant can be seen on some Scandinavian Disney tapes released in 1986 and 1987 (examples are the 1986 Finnish and Swedish VHS releases of The Sword in the Stone). Another version of this variant, as seen on a European Spanish promotional VHS release for the Disney Channel, ends with simply the logo shining.
 * A textless version of the logo is seen on the UK VHS releases of Night Crossing, The Last Flight of Noah's Ark, and Escape to Witch Mountain.
 * In the Norwegian VHS of Donald Duck's 50 Crazy Years, titled in Norwegian as Donald Duck 50 År, the text "DONALD DUCK'S 50 CRAZY YEARS" and "DONALD DUCK 50 ÅR" appear.

FX/SFX: The whole Slit scan and Oxberry animation accompanied with the clips! Spaceship Earth was a vector CGI model animated on an Hewlett Packard desktop computer at Northrop Corporation (now Northrop Grumman). Very good design by Harry Marks.

Music/Sounds: A powerful disco version of "When You Wish Upon a Star", arranged by Frank Gari. On the first airings of the Walt Disney TV series, this track was extended. The ending to the music in the "HOME VIDEO"-less variant is slightly different. On the 1984 UK VHS of Goin' Quackers, when the WDHV logo itself appears at the end, Ludwig von Drake says "Walt Disney Home Video presents" and cuts to his introduction to the program.

Availability: Uncommon. Was mainly seen on tapes released outside the United States and Canada, usually from the UK, Europe, and Latin America, but also from Asia, Australia, and even South Africa.
 * The United States used this logo briefly on mid-late 1986 Spanish-dubbed tapes, such as Winnie Pu y el árbol de miel (Winnie the Pooh and the Honey Tree) and Winnie Pu y Tigger (Winnie the Pooh and Tigger Too).
 * The "flipping" variant appears on the aforementioned tapes of Winnie Pu y el árbol de miel, Winnie Pu y Tigger, and The Adventures of Chip 'N' Dale, and the tail end appears during a series of trailers at the end of a Spanish-subtitled Venezuelan tape of El abismo negro (The Black Hole) as a clip-on.

Editor's Note: Like the previous logo, this is a favorite of many, though mostly outside of the United States and Canada.

3rd Logo (Australia and New Zealand Variant) (1984-1989)
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Nickname: "Walt Dullsney Home Video"

Logo: Against a white background, we see the usual Walt Disney Home Video text from before in blue, with "HOME VIDEO" in ITC Avant Garde Gothic. "distributed by" appears below in a very small font. It then cuts to one of the two Roadshow Home Video logos used during the '80s. For tapes that were released from 1984-1986, the "Aussie Light Trails" logo is used; tapes from 1986-1989 used "The Other V of Doom".

FX/SFX: None.

Music/Sounds: None.

Availability: Rare. Seen on Australia and New Zealand PAL tapes of Disney material that was distributed through Roadshow Home Video after they took over the distribution rights to Disney videos from Syme Home Video, examples including the 1986 Aussie VHS release of Dumbo and the 1987 Aussie VHS of Robin Hood, usually appearing at the end of the tape.

Editor's Note: None.

4th Logo (October 30, 1984-July 24, 1985)
Nickname: "Walt Dullsney Home Video II"

Logo: Against a black/blue background is the "W ALT Di SNEY HOME VIDEO" text with "W ALT Di SNEY " in the corporate "signature" font and " HOME VIDEO" in the Helvetica Rounded font, and underneath it is "P R E S E N T S", spaced out and in a serif font.

Variant: On a black background, the above WDHV text in white is seen for a few seconds, and then it fades out and "PRESENTS" is shown for a few seconds; the font depends on the tape, and the text is not spaced out.

FX/SFX: None.

Music/Sounds: None.

Availability: Very rare. Seen on Disney's DTV series of music video collections released in the period. The variant can be seen on the 1985 Pinocchio sales pitch promotional video and the 1985 video release of Disney's Mousercise.

Editor's Note: None.

5th Logo (1984-1985, 2000-2001)
Nicknames: "Walt Dullsney Home Video III"", "They Seriously Used This?!", "Placeholder Text"

Logo: Against a black background is the text "WALT DISNEY HOME VIDEO" in Helvetica. After a few seconds, the text fades out, and the text "presents", in the same font, fades in.

Variants:


 * Select printings of the 1984 VHS of Never Cry Wolf include a variant of these text screens, using a different, bold font. "WALT DISNEY" and "HOME VIDEO" appear on separate screens in this variant.
 * A rare variant with a generic font and proper capitalization was found on a VHS of "The World According to Goofy".
 * On VHS releases between 2000 and 2001 with the trailer for The Wonderful World of Disney, the logo is seen in the more rounded font used by the print logo of the time, and crossfades to the logo for The Wonderful World Of Disney.

FX/SFX: The text fading.

Music/Sounds: None. For the The Wonderful World of Disney variant, the music accompanying the rest of the trailer plays in the background as an announcer says Walt Disney Home Video proudly presents.

Availability: Ultra rare. The original variant was seen on 1984 - 1985 VHS releases of The Mickey Mouse Club, appearing after the 1st logo, and on the 1985 VHS release of The Walt Disney Comedy and Magic Revue by itself. The 2000 variant appears on VHS releases of several live-action Disney films that aired on The Wonderful World of Disney; select demo releases like the 2000 Touchstone VHS of Play It to the Bone also featured this trailer.

Editor's Note: The original variant, like the fourth logo, was usually either a simple replacement for the 1st logo on releases that Disney felt that logo wouldn’t fit on, or used before content that was exclusive to VHS at the time.

6th Logo (September 23, 1986-November 6, 2001)
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Nickname: "Sorcerer Mickey"

Logo: On a black background, we see Mickey Mouse dressed in his Sorcerer’s Apprentice outfit from Fantasia, standing on a blue spotlight. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a white starburst flashes and a magic spark flies out from it, appearing above Mickey’s hand. We zoom past Mickey as the spark begins swirling around and begins to write "W ALT Di SNEY" in the corporate Disney font in red. As we zoom out, the words "HOME VIDEO", also in red and in the same font as before, zoom out from the bottom of the screen and settle underneath "W ALT Di SNEY". The logo "shines".

Variants:
 * The text may vary from a magenta color (which seems more common) to a regular red color (as in picture #1) or a vermilion color (as in the "ALSO FROM" variant picture).
 * On some tapes, the Mickey part is replaced with the spark swirling around in slow-mo until the regular animation plays. This was seen on the 1987 Classics Laserdiscs of Pinocchio and Sleeping Beauty, the 1991 VHS release of Sebastian's Caribbean Jamboree, and early volumes of Dinosaurs.
 * Sometimes, "presents" in white, or in all-caps "PRESENTS" in red, fades in below. The "presents" version has it fading in with spark effects, while the "PRESENTS" variant has it simply fading in without sparks. On some rare occasions, this is seen blacked out or covered with a gray box on some tapes. The former variant appears on early tapes with this logo, as well as on Wonderworks releases such as Anne of Avonlea and several tapes of The Adventures of Spot. The "PRESENTS" variant appears with a different font on the UK rental VHS of The Hunted. On the UK VHS of The Ghost of Cypress Swamp, "PRESENTS" appears in a light blue, bold and round font.
 * Wonderworks releases also had the tail end of this logo (with "presents") segue into the Wonderworks logo.
 * On the 1990 VHS release of Honey, I Shrunk the Kids, this logo is shown without Mickey, leaving a blank space until the spark writes out the words.
 * Sometimes, the Mickey-less variant begins by simply fading in to the spark animation. This was seen on the 1991 VHS releases of Lantern Hill and The Jungle Book, and on the 1992 demo VHS release of Frankenweenie.
 * On the 1991 VHS of Three Men and a Little Lady, we see the logo with the red words "ALSO FROM" on top, connecting at a fast speed.
 * On 1992 VHS releases from the Walt Disney Classics line, the logo is repurposed as a bumper, where the "HOME VIDEO" text is replaced with text reading "Coming to Home Video" (on 101 Dalmatians, The Rescuers and early pressings of Beauty and the Beast), "Coming on Video Cassette This Summer" (101 Dalmatians only), "Coming This Fall to Home Video" (seen on 101 Dalmatians and The Great Mouse Detective) or "Now on Home Video" (Beauty and the Beast only) in the Laser LET font. The "Coming to Home Video/Coming on Video Cassette This Summer" variation, from 101 Dalmatians has Mark Elliot saying "Stay tuned for a preview of two new Disney classics coming to home video. Coming on videocassette this summer...", with a remix of the 1986 WDHV jingle. This plays over the Buena Vista logo from the film. The "Coming to Home Video" variation later reappears on the 1992 prints of The Rescuers and Beauty and the Beast, with the 1989 Feature Presentation jingle. The Rescuers has a shortened version of the FP jingle with Mark Elliot saying "Coming soon from Walt Disney Home Video", while Beauty and the Beast has both the "Coming to Home Video" variation with the full 1989 FP jingle and Brian Cummings saying "Coming from Walt Disney Home Video", and the "Now on Home Video" variation, with Brian Cummings saying "Now on Walt Disney Home Video."
 * The 1992 VHS releases of The Rescuers and So Dear to My Heart simply display the very end of the logo where it “shines” before certain trailers.
 * On Disney's Sing-Along-Songs: Collection of All-Time Favorites, the opening theme plays over the logo, which is sped up to accommodate it.
 * On tapes released in Spanish-speaking and Italian-speaking countries, "presenta", in red, fades in below, cheaply inserted. No spark effects are seen. The same thing happens on Swedish tapes with "présenterar" (sometimes without the acute accent), Finnish tapes with "esittää" and French tapes with "présente" (Note: The same font is used in the Swedish, Danish, French and German versions of the 2nd logo, albeit not narrow).
 * At least one German tape has the word "PRÄSENTIERT" in a "handwriting" font appear below.
 * At least one Spanish tape has the word "PRESENTA" below, in all-caps, and in the same font used in the Spanish and Finnish versions of the 2nd logo.
 * At least one Greek tape has the word "ΠΑΡΟΥΣΙΑΖΕΙ" below, in all-caps, and in a more vermilion shade than the rest of the logo, zoom out and settle below the logo as it shines.
 * On 1987 Japanese VHS releases under Bandai Video Network, the logo begins with the spark writing out the logo. When the logo is formed, however, it zooms out and flips around to another copy, revealing that its on a 3D grey rectangle on a blue gradient background. When it flips back over, it starts to shine and chroma-keyed blue wipes over the logo, which flashes white for a second. The logo then flips back onto the rectangle, but diagonally, and a white square emerges with the Bandai Video Network logo on it, taking up the entire screen. The music used is the opening title fanfare to Robin Hood.
 * On some UK releases, the short version was used and shifted down in order to make room for "COMING SOON/ALSO AVAILABLE FROM". This has also been seen on the long version a couple of times as well. The long versions are accompanied with John Sachs saying "Coming soon from Walt Disney Home Video" or "Also available from Walt Disney Home Video". The text appears in a different font on the rental release of The Hunted. Another rare version of this logo appears on a blue background at the beginning of a VHS promo for Disney's Sing-Along Songs, as seen on the 1992 UK VHS release of Cinderella.
 * At the end of some early '90s Disney VHS tapes from the UK such as A Walt Disney Christmas and Snow White and the Seven Dwarfs, there is red text above the logo which reads "LOOK OUT FOR FUTURE RELEASES FROM". This is accompanied by John Sachs saying "Look out for future releases from Walt Disney Home Video."
 * A rare variant with the logo in blue can be spotted at the beginning of a French VHS promo for Homeward Bound 2: Lost in San Francisco and an Argentinian Spanish promo for Oliver Twist.
 * On the 1991 Italian VHS release of The Rescuers, a superimposed variant of the short version plays at the beginning of a promo for Italian Disney comic books. The text is set against a moving rainbow background and "HOME VIDEO" is omitted. The music is set to an instrumental arrangement of the "Mickey Mouse Club March". The tail end of this variant (with the logo shining) is shown again at the end of the same promo with "© Disney" below.
 * There is a variant at the end of some Disney international promos where the logo shines twice.
 * On the Canadian French VHS of Aladdin and the European French SECAM VHS of Hocus Pocus, the logo has white text at the top reading "Bientôt disponible sur Vidéocassette de".
 * There is a variant where the shining plays backwards after playing normally.
 * Sometimes, the logo fades out earlier than usual.
 * Sometimes, the logo incorporates a computer-generated fade out.

Trivia: This logo was used in foreign countries from April 1987 to early 1995. Some of the last titles to have this logo overseas were the Spanish-language version of Disney's Sing Along Songs: Friend Like Me, a rental tape of Man of the House from the UK, and the Latin American VHS prints of The Lion King. Also, in North America, while this logo was primarily used from 1986-1992, this became an alternate logo beginning in 1991; from then on, this logo was usually reserved for tapes of Disney's Sing Along Songs or releases of some television series. This is also an animated version of the WDHV print logo from 1984 until 1995.

FX/SFX: The spark flying and writing, and the logo shining. The animation was produced by Hal Miles.

Music/Sounds: A low-key, gradually rising synth theme with a held-out synthesized B-flat tuba note at the beginning, believed to be inspired by "Life Is for Living" by Barclay James Harvest. In its early years, the music was more synthesized.

Music/Sounds Variants:
 * There is an extremely rare short version with a series of droning synth notes, incorporating "dings" that are perfectly synchronized with the logo "sparkling". This can be seen on early pressings of the 1990 reissues of Blackbeard's Ghost, Something Wicked This Way Comes, and The Watcher in the Woods. It also made an appearance on the LaserDisc release of Honey, I Shrunk the Kids in place of the normal logo.
 * A few releases that use this logo before the previews have Brian Cummings saying "Coming from Walt Disney Home Video." This would be used for the short version on the 1991 video release of The Jungle Book, and for the long version on DuckTales the Movie: Treasure of the Lost Lamp and early prints of Wild Hearts Can't Be Broken.
 * On the 1991 VHS releases of Lantern Hill and Looking for Miracles, the short version of the above variant is used, but Brian Cummings says "New, from Walt Disney Home Video!" over the logo.
 * The "Also From Walt Disney Home Video" bumper uses the stock music piece "Pageantry 6" from the Bruton Music library, and uses the "Coming from Walt Disney Home Video." voiceover from the above 1991 variation.
 * On the 1992 VHS release of 101 Dalmatians, the "Coming to Home Video / Coming on Video Cassette This Summer" bumpers at the end of the tape are accompanied by an alternate take of the music. Brian Cummings says "Stay tuned, for a preview of two new Disney classics coming to home video. Coming on videocassette this summer." over these bumpers.
 * The "Coming This Fall to Home Video" bumper is silent, except for Brian Cummings saying "And, coming this fall to home video…"
 * On The Rescuers, So Dear to My Heart and Beauty and the Beast, the bumpers are accompanied by the first few notes of the stock music piece "Great Ovation" from the Bruton Music library (the 1989 Feature Presentation jingle). Brian Cummings says either "Coming from Walt Disney Home Video!", "Now on Walt Disney Home Video!", or "And available now on videocassette!" depending on the bumper.
 * Some UK tapes overlay whooshing and sparkling sounds over the music. This can be found at the beginning and end of a Disney trailer reel on the UK VHS release of The Disney Bunch, and is accompanied by John Sachs' voiceover.
 * On some UK releases, an announcer says "A world of magic which can be yours to treasure for a lifetime, from Walt Disney Home Video." Various international Disney tapes also used an announcer, and the variants found so far are:
 * Latin American Spanish:
 * Argentina: "¡Usted no quiera perder estos entretenimientos familiares! ¡Estos filmes, y otros más, que garana usted de Walt Disney Vídeo!" ("You don't want to miss out on these family entertainments! These films, and others, that you earn from Walt Disney Video!")
 * Mexico/Chile: "¡De Walt Disney Vídeo, un mundo mágico que puede ser suyo para siempre!" ("From Walt Disney Video, a magical world that can be yours forever!")
 * Brazilian Portuguese:
 * "Uma distribuição Abril Video!" ("A distribution of Abril Video!")
 * "Ves agora outros grandes sucessos Disney!" ("Now you see other great Disney hits!")
 * Japanese:
 * "夢いっぱいの物語はきっと一生の宝物, ウォルトディズニーホームビデオ!" ("A dream-filled story is surely a treasure of a lifetime, Walt Disney Home Video!")
 * "夢と魔法のディズニービデオ!" ("Dream and magic in Disney Video!")
 * German: "Walt Disney Home Video präsentiert eine Welt voller Wunder!" ("Walt Disney Home Video presents a world full of wonders!")
 * European Spanish: "¡Walt Disney Home Video le ofrece un mundo de magia que puede ser suyo para siempre!" ("Walt Disney Home Video offers you a world of magic that can be yours forever!")
 * European French:
 * "Walt Disney Home Video vous présente le monde merveilleux de Walt Disney des vidéos a voir et avoir chez vous pour toujours!" ("Walt Disney Home Video presents to you the wonderful world of Walt Disney videos to see and have at home forever!")
 * "Walt Disney Home Video présente le monde magique de Walt Disney, que vous pouvez offrir chez vous et pour toujours!" ("Walt Disney Home Video presents the magical world of Walt Disney, that you can offer at home and forever!")
 * "Maintenant, avec tout votre famille, vous allez pouvoir collectionner la magie de Walt Disney en vidéo chez vous pour toujours!" ("Now, with all your family, you can collect the magic of Walt Disney on video at home forever!")
 * "Avec tout votre famille, collectionne la magie de Walt Disney en vidéo chez vous pour toujours!" ("With all your family, collect the magic of Walt Disney on video at home forever!")
 * Italian: "Da Walt Disney Home Video, un mondo magico che sara tuo, da custodire per sempre!" ("From Walt Disney Home Video, a magical world that will be yours to be kept forever!")
 * Dutch: "Van Walt Disney Home Video, een wereld vol magie om je leven lang van te genieten!" ("From Walt Disney Home Video, a world full of magic to enjoy for a lifetime!")
 * European Portuguese: "Um mundo de magia que pode ser seu para sempre, da Walt Disney Home Video!" ("A world of magic that can be yours forever, from Walt Disney Home Video!")
 * Swedish:
 * "Från Walt Disney Home Video, en sagolik värld som kan bli din egen!" ("From Walt Disney Home Video, a fabulous world that can be your own!")
 * "Från Walt Disney Home Video, får vi en fantastisk värld att komma tillbaka till, om och om igen!" ("From Walt Disney Home Video, we get a fantastic world to come back to, over and over again!")
 * "Nu kan de bli dina, att glädjas åt om och om igen!" ("Now they can be yours, to be rejoiced over and over again!")
 * Norwegian: "Fra Walt Disney Home Video, en magisk verden som nå kan bli din for evig og alltid!" ("From Walt Disney Home Video, a magical world that can now be yours forever and ever!")
 * Danish: "Walt Disney Videofilm giver dig nu mulighed for at eje endnu en række perler fra Walt Disneys eventyrlige verden!" ("Walt Disney Videofilms now allow you to own yet another set of gems from Walt Disney's adventurous world!")
 * Finnish:
 * "Walt Disneyn kotivideoiden taikamaailman voit nyt saada ikiomaksi!" ("Walt Disney Home Videos' magical world that you can get for yourselves!")
 * "Walt Disneyn kotivideot, taikamaailma jonka voi nyt saada ikiomaksi!" ("Walt Disney Home Videos, a magical world that you can now get for yourselves!")
 * "Voit hankkia ne nyt ikiomaksi!" ("You can now get them for yourselves!")
 * Hebrew:
 * "!חדש מאולפני וולט דיסני" ("New from Walt Disney Studios!")
 * "!וולט דיסני בקלטות וידאו ביתיות, תוצר של עולמות קסומים, יהיה שךכם לתמיד" ("Walt Disney home video tapes, a product of magical worlds that will be yours forever!")
 * "!קלטת עולמית דוברת עברית שלכם מתנה לתמיד" ("Your Hebrew-speaking world tape is a gift forever!")
 * Greek: "Ένας μαγικός κόσμος για πάντα δικός σας, από τη Walt Disney Home Video!" ("A magical world forever yours, from Walt Disney Home Video!")
 * On some PAL tapes, there's a high pitched version that also exists. Some UK tapes use this version in tandem with the standard version, even on the same tape.
 * On an Australian PAL release of Pete's Dragon and the demo VHS of Honey, I Shrunk the Kids, the logo is silent.
 * On the DVS VHS printing of Old Yeller, a woman is heard saying "Now, Mickey Mouse appears standing in the pool of blue light, dressed in a pointed sorcerer's hat and red robe. A white starburst spins from his hand and spells Walt Disney Home Video".

Music/Sounds Trivia: Similar rising synth sounds to the ones from this logo accompany the view of Eggman's base at the start of the Sonic Mania Adventures episode "Metal Mayhem".

Availability: Very common, seen on just about any Disney release from this time period all over the world.
 * It was first seen on Disney VHS releases from September 1986, including No Deposit, No Return, Ten Who Dared, Third Man on the Mountain, and The Fighting Prince of Donegal; and was subsequently used on most tapes in the "Bring Disney Home for Good" promotion the next month, including Disney Sing-Along Songs: Zip-A-Dee-Doo-Dah, Jiminy Cricket's Christmas, Canine Commando, The Unsinkable Donald Duck with Huey, Dewey, and Louie, and A Tale of Two Chipmunks.
 * It was also seen on home video releases of Disney TV shows, classic Disney cartoon compilations, and Walt Disney Mini Classics.
 * This logo typically wasn't seen on Walt Disney Classics releases, though it appears as a bumper on the 1991 VHS release of The Jungle Book, and the version of the logo without Mickey at the start can be seen on the earliest Walt Disney Classics LaserDisc releases.
 * Following the 1992 VHS release of So Dear to My Heart, US Disney VHS releases would typically use the 8th logo. However, this logo would continue to be used on lower-profile releases such as home video releases of Disney TV shows and the Disney Sing-Along Songs series. However, it made surprise appearances on early printings of the first 10 Masterpiece Collection titles from before September 1994, and appears in place of the 8th logo on the 1998 Masterpiece Collection VHS of Melody Time.
 * It's surprisingly seen on the 2006 DVD release of My Dog the Thief, due to the DVD using the 1994 LP VHS tape master of the film, along with the 2006 DVD release of Disney's Sing-Along Songs: You Can Fly at the beginning of the program (the 12th logo appears before the DVD previews).
 * The variant with "presents" can be found on various tapes, including the original releases with this logo from 1986 to 1987, the 1991 and early 1994 VHS of The Brave Little Toaster, and the mid '90s Schoolhouse Rock! tapes. Said variant also made a surprise appearance at the beginning of a TV One airing of Rogers & Hammerstein's Cinderella (the 1997 version that starred Brandy Norwood), and also plasters the first logo on pressings of Mickey Knows Best, The Importance of Being Donald, and Winnie the Pooh and the Honey Tree which were duplicated at Bell & Howell/Columbia Pictures/Paramount Video Services.
 * This logo was last seen on a late 2001 re-print of Disney's Sing-Along Songs: The Twelve Days of Christmas.
 * The high-pitched variant can be seen on the UK rental release of Hocus Pocus. It was seen on pre-1995 Australian VHS releases as well, such as the 1993 VHS release of The Jungle Book, among others.

Editor's Note: This is the longest running logo on this page and one of the most popular logos of all time, especially to those who grew up with it.

7th Logo (International Variant) (April 1987-Early 90s)
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Nickname: "Walt Disco Home Video II"

Logo: We see clips from the 1983 opening of the Disney Channel (first as a premium channel), Walt Disney anthology series and Disney films, including Fantasia, Peter Pan, Mary Poppins, The Black Cauldron, Sleeping Beauty, Bedknobs and Broomsticks, The Black Hole, Dumbo, Condorman, The Journey of Natty Gann, Fuzzbucket, Return to Oz, and Tron. After a brief clip of Sorcerer Mickey from Fantasia, we fade into the WDHV logo on a space background, with the logo in a blue/purple gradient. The logo shines and zooms out after.

Variants:
 * Most tapes would have this logo ending with the 6th logo, starting with the spark animation.
 * The tail end of the 6th logo variant can be seen at the end of a late 1980s Japanese VHS promo.
 * The archive footage may be slightly different in some tapes.
 * Rarely, the archive footage may be very different and could contain parts of the 2nd logo.
 * Sometimes, the logo is on a blue/black gradient background and doesn't zoom out.

FX/SFX: The archivial footage, the logo shining and zooming out.

Music/Sounds: A synthesized instrumental version of "Casey Jr." from Dumbo.

Music/Sounds Variants:
 * The gradient background variant has a repeating synth sound.
 * A Latin American version has an announcer say "¡Ahora, la magia de Disney puede ser sus en vídeo! ¡La clásica animación, además de excelente filmes par la familia de hoy, de Walt Disney Home Video!" ("Now, the magic of Disney can be on video! The classic animation, in addition to excellent films for today's family, from Walt Disney Home Video!").
 * On New Zealand tapes, an announcer is heard at the end of the logo saying "Bring Disney home today for the finest in family film entertainment. Walt Disney Home Video." Another variant exists where the announcer says "Walt Disney Home Video presents outstanding feature programming for today's family."

Availability: Rare. Like with the second logo, this was only used outside of the United States and Canada, though this logo is harder to find due to its shorter lifespan. This mainly appeared on European tapes (including Italy and Germany), as well as Latin American tapes and tapes distributed in Australia by Roadshow Home Video - an example being the 1987 VHS of Pinocchio. The alternate archive footage variant can be seen on a foreign VHS of Davy Crockett: King Of The Border. The variant with a different background can be spotted on the Latin Spanish VHS of Peter Pan. This logo was also seen on releases in New Zealand well into the early 90s, including the 1993 VHS of Honey, I Blew Up The Kid.

Editor's Note: None.

8th Logo (Late 1991-October 8, 2002 [2006 in Argentina])
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Nickname: "Gold Walt Disney Home Video"

Logo: On a black background, we see the golden words "W ALT Di SNEY HOME VIDEO" with "W ALT Di SNEY " in the corporate "signature" font. The words shine.

Trivia: Like the previous logos, this is an animated version of the 1984-2002 Walt Disney Home Video print logo. Also, prior to 1995, the logo was only in use on live-action Disney releases and on advertisements of all Disney videos. A Goofy Movie was the first animated film to have this logo.

Variants:
 * Sometimes, a gradient blue background would be used instead. It has been seen on the VHS releases of Homeward Bound: The Incredible Journey, The Mighty Ducks, Hocus Pocus, Cool Runnings, The Three Musketeers, Squanto: A Warrior's Tale, A Goofy Movie, The Santa Clause, James and the Giant Peach, Air Bud, The Spirit of Mickey, the 1994 and 1995 versions of the Disney Family Video Sampler, and the 1994 print of Disney's Sing-Along Songs: Supercalifragilisticexpialidocious.
 * At the beginning of The Spirit of Mickey, the text fades out, leaving the blue background before an iris transition to the main theme.
 * On the VHS promo for The Big Green, the background is a gradient green color.
 * On a 1994 promo for Disney's Bright Beginnings VHS collection (which consisted of releases of preschool-targeted shows from Jim Henson and DiC and assorted videos from Spot and Eric Carle), the background is a sliding rainbow gradient and "PRESENTS" is chyroned in below.
 * There is a still variation with the text "NOW YOU CAN OWN THESE HIT TITLES..." fading above in a Times New Roman font. This can be seen on 1992 re-prints such as Return to Snowy River, Wild Hearts Can't Be Broken and The Rocketeer, and uses the 1989 FP theme ("Great Ovation" from the Bruton Music library).
 * There is a silent, still variant seen at the beginning of the Jungle 2 Jungle VHS trailer.
 * At the beginning of the home video trailer for Doug's 1st Movie, the first note of the background music is perfectly synchronized with the first "shine" of the logo.
 * On the DVD release of Recess: School's Out, the music is played at a lower volume. The VHS, however, uses the 12th logo.
 * On Honey, We Shrunk Ourselves, the logo was shown at the beginning and end of the movie.
 * On TV spots for the VHS release of Tarzan, the logo is superimposed over a scene from the movie.
 * On Gativideo-distributed Argentine tapes, the logo animates as usual, but it splits at the end. This usually happens before a bumper or a commercial.

FX/SFX: The "shining".

Music/Sounds: A lilting, dreamy synthesized horn/string tune, which sounds somewhat like the "Great Ovation" Feature Presentation theme or a truck horn; also used on various bumpers from the time. None for the Gativideo variant.

Music/Sounds Variants:
 * On the 1998 DVD release of Air Bud, the logo is silent.
 * A slowed-down version of this logo's music was used sporadically around 1993 to 1998, on tapes like The Mighty Ducks (rental pressings only), Tiny Toy Stories, Disney's Sing-Along Songs: Honor to Us All, Pocahontas II: Journey To A New World, and the 1997 widescreen VHS of Sleeping Beauty.
 * On the Australian VHS releases of Hocus Pocus and Aladdin, and some Region 4 VHS releases, the music is high pitched (possibly due to being in PAL format). This was also spotted on the UK VHS of Dinosaur, as well as some Italian VHS tapes.

Availability: Fairly common, but became more common as years went by.
 * The logo's first general appearance was on TV spots for the 1991 Classics release of The Rescuers Down Under. Following the "NOW YOU CAN OWN THESE HIT TITLES..." screen's introduction in May 1992, the logo with music debuted on the September 1992 demo VHS of Newsies.
 * It was seen on most (non-Classics/Masterpiece) Disney video/DVD releases of the era, including most (if not all) Gold Classic Collection DVDs. Some of these DVDs are still in print. Most 1998 and 1999 prints of Masterpiece titles have this logo instead of the Masterpiece Collection logo, or with the Masterpiece logo, as seen on later printings of The Black Cauldron.
 * Among the last releases to use this logo were the DVD of Recess: School's Out (the VHS used the 11th logo), the first wave of Walt Disney Treasures DVD sets, and the 2002 DVD of Honey, We Shrunk Ourselves.
 * This logo can also be found on the 1998 printings of The Brave Little Toaster and its sequel The Brave Little Toaster Goes to Mars.
 * This logo is intact at the beginning and end of Honey, We Shrunk Ourselves on further home video, television and streaming prints (except the Disney+ print, which has a 4:3 variant of the 2013 Walt Disney Pictures logo instead). This logo also appeared on the 2009 DVD release of Mickey's Magical Christmas: Snowed In at the House of Mouse (itself a reprint of the original 2001 DVD release).
 * It was also seen on some Australian VHS releases (mostly of live-action material and on some promos). The blue version appeared on Gordy (U.S. releases only) and Bill Nye the Science Guy tapes, as well as the trailer for Walt Disney Film Classics: The Fantastic Adventures Series. It also appeared on the 1996 Deluxe Edition laserdisc set of Toy Story at the beginning of the bonus Pixar shorts included.
 * While the "NOW YOU CAN OWN THESE HIT TITLES..." screen appears on reprints of The Rocketeer, rental pressings of the tape have no logo whatsoever.
 * Don't expect to see this on international DVD releases of the period, as they will most likely use the 1995 Disney Videos logo.
 * Strangely, VHS releases in Argentina still used this logo until 2006, while the 12th logo is on their corresponding DVD counterparts.

Editor's Note: It's a fine logo and a nostalgic favorite of many, but compared to the other logos on this page, it's very simple.

9th Logo (Korean Variant) (1992-2000s)
Nicknames: "The Korean Castle", "Magic Kingdom", "Disney Logo of Korea"

Logo: Just the second half of the then-current movie logo, but with a few differences. Instead of "PICTURES", we see the words "월트 디즈니 홈 비디오" ("Walt Disney Home Video" in Korean) fading in below the company name. The circular line does not even form.

Trivia: This logo is the South Korean equivalent of the 3rd logo used from 1991-2002.

FX/SFX: The second half of the then-current movie logo, minus the ball of light drawing the line.

Music/Sounds: None.

Availability: Rare. Exclusively seen on South Korean releases. It appeared at the end of Korean Disney VHS releases since 1992, then also began appearing at the beginning of Disney tapes since 1994.

Editor's Note: None.

10th Logo (August 4, 1993-November 7, 1995; March 4, 1997)
Nickname: "Silver Walt Disney Home Video"

Logo: Same as the 8th logo, but with the logo in silver. The silver, lowercase text "presents" is seen below it, in the same font as the "presents" text in the 6th logo, and shines along with the logo.

Trivia: Instead of appearing before a tape's trailers like the previous logos, this logo appeared immediately before the start of the film or TV show featured on the tape.

Variants:
 * A completely still version of the logo was used on 1993 VHS releases of Disney TV movies, which fades out halfway through the music. Afterwards, text reading "Own This BIG HIT" (preceding a trailer for Homeward Bound) or "Now Available on Videocassette" in the blue font used for clip-ons from the time fades in as the music ends.
 * At the beginning of the trailer for Walt Disney Film Classics: The Fantastic Adventures Series, the trailer's music plays over the logo.

Music/Sounds: The same lilting horn theme from the 8th logo.

Music/Sounds Variants:
 * On the still variant, the slower version of the theme is used. When the "Own This BIG HIT" text fades in, Brian Cummings says "Now you can own this big hit." The "Now Available on Videocassette" version has Brian Cummings calmly saying "Now on videocassette." as the text fades in.

Availability: Much rarer than its gold counterpart.
 * The still variant was the first version of the logo to be used, and can be seen on 1993 VHS releases of films such as Not Quite Human, Ollie Hopnoodle's Haven of Bliss, and The Ernest Green Story.
 * The logo then appeared following the trailers on the 5 Bill Nye the Science Guy tapes released between 1994 and 1995, and also appeared following the trailers on the 1995 US VHS of Gordy.
 * It strangely appears instead of the standard 8th logo during the trailer for Walt Disney Film Classics: The Fantastic Adventures Series, seen on all four tapes in that collection.

Editor's Note: Like the 12th logo, this is an odd variant of the standard gold logo. Unlike the 12th logo, which was used primarily on live-action releases, there seems to be no pattern to which tapes used this logo and which tapes used the gold version.

11th Logo (International Variant) (Fall 1994-June 14, 2005, 2015)
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Nicknames: "Disney Videos", "The Purple Cubes"

Logo: On a blue/green gradient background, three black balls fall from the top of the screen and bounce off the bottom. Two of the balls form the ears of Mickey Mouse and one ball forms the head. Many purple cubes fall from above to form a rectangle. A right-slanted yellow rectangle and a green square also fall from above. The yellow rectangle slants left and settles on the left, while the green square slants right and settles on the right. The balls in the Mickey Mouse logo bounce onto the green square. The red text "Di SNEY", in the corporate font, zooms out and settles on the yellow rectangle. Below, a rectangular green banner with the white word "VIDEOS" unfolds to the right.

Trivia: This was used in international countries from the beginning of 1995 to mid-2005; for example, on 1995 releases of Pocahontas, 101 Dalmatians and One of Our Dinosaurs is Missing, on 1998 releases of Flubber, and on some Disney's Sing-Along Songs tapes. On early releases in some countries, this logo was used concurrently with the 3rd logo, then again with the "Ring" logo on early 2000's releases. It was last seen on a Mexican Tarzan VHS tape from 2005, which did NOT have "The Ring" logo. Despite being seen on a disproportionate number of PAL tapes, this logo was originated at 30p.

Variants: [[Category
 * On most UK tapes, the logo was remade with some changes. The background is solid purple (so the purple cubes don't appear) and the green square is white. The font for "VIDEOS" is also different. An announcer is often heard. This was first seen on the UK VHS release of The Return of Jafar, and appears on many other tapes from 1995 right through to 2001 (one exception being Tiny Toy Stories, which used the standard version instead). Strangely, despite the UK being a PAL country, this was animated at 24p and was not sped up to accommodate the format.
 * There was also a Japanese version of this logo where the gradient background is purple/lavender (this also appears on some UK VHS releases, e.g. My Favorite Martian).
 * The above variant also has a variant on Sing-Along Songs from Hercules, in which similar to the one on the 6th logo, the opening theme plays and the logo is sped up t* There is also a different variant on promos from Australia and some trailers from the UK where the "VIDEOS" banner is glowing in white, there is a sparkle on th