Taito/Commercial Tags

Tag (1988-1999)
Tag: Over a white background, the trademark triangle is seen at the top while a face consisting of two black crosses, a yellow circle, and a red smile is seen below, loosely based on a Pierrot/clown's face with the triangle as a hat of sorts. The triangle rotates slightly to the right, resulting in the dot dropping to the bottom of the screen. The dot then rises to the center and knocks the face pieces out of position, causing them and the triangle to fly across the screen. The face pieces turn into the "T ITO" text and turn into a gray color, while the triangle settles on the space and the dot appearing above the "I". Once the logo finishes forming, the slogan "Catch the Heart" with a line next to it fades in above it.

Variant: A short, sped-up version exists.

Technique: CGI animation.

Music/Sounds: The "Catch the Heart!" jingle. The short version uses an abridged version. Sometimes, the voice can be heard as the logo forms.

Availability: Seen on Japanese commercials for games by the company during this period.

Tag (1995-2002)
Tag: On a white background, we see a blue triangle flying on the screen. A streak forms from the bottom of the triangle and forms the trademark Taito triangle. The text "T ITO" in gray stretches into the screen, while the triangle again settles on the text's space. The slogan from the previous logo slides in above the finished product. The result is almost the same as the previous logo.

Technique: CGI animation.

Music/Sounds: A wobbling synth chord, with a different voice announcing the company's name.

Music/Sounds Trivia: Hidden and unused in the sound files for Super Puzzle Bobble (the console version, not the unrelated arcade and later mobile versions that use the same name) reveals an extended version of the jingle, with more of the wobbling synth chord and the voice saying the slogan.

Availability: Seen on Japanese commercials for games by the company during this period.