Universal Pictures Home Entertainment

Background
In December 1996, MCA/Universal Home Video renamed itself as "Universal Studios Home Video" when MCA was reincorporated as Universal Studios. It began to distribute titles from third-party companies, like Lionsgate Films, October Films and DreamWorks Pictures. In 1999, the company took over PolyGram Video's international functions. Three years later, it absorbed the assets of USA Home Entertainment into the label. In 2005 changed once again into "Universal Studios Home Entertainment", and expanded to build on the third-party formula. In 2016, the home entertainment division was restructured and was renamed as "Universal Pictures Home Entertainment". In January 2020, it was announced that Universal and Warner Bros. Home Entertainment would be partnering to form a brand new home media joint venture, which will see new and library titles from both companies being released on 4K UHD, Blu-ray and DVD under one entity; the venture launched in early 2021 under the name Studio Distribution Services.

1st logo (November 18, 1997-early 1998)
Logo: Just a still picture of the 1996 Universal Pictures logo without the copyright info.

Trivia: This was used on the start-up page of the Universal Studios website in 1996 which can be viewed here.

Variant: A darker, zoomed in version can be found on a home video trailer for the Hercules & Xena Video Collection on the 1998 VHS of Hercules & Xena: The Animated Movie.

Technique: None.

Music/Sounds: None.

Availability: Rare.
 * This can be found on early DVDs Universal released between November 1997 and early 1998.
 * This can be also be found on the original DVD releases of Liar Liar and National Lampoon's Animal House. The latter two were later re-released the same year on DVD as part of Universal's Collector's Edition series and would use the next logo.

2nd Logo (December? 1997-May 15, 2012)
Logo: Only the 1997 Universal Pictures logo with no video indicator whatsoever.

Variants:
 * On a majority of UK VHS and DVDs from 2000 until 2005, the logo has the Universal City Studios byline as well as the URL.
 * An anamorphically enhanced widescreen version was created and used on all widescreen DVDs and some full screen DVDs of all pre-1997 Universal films. Strangely this isn't used on the 2002 2 Disc Limited Collector's Edition DVD of E.T. The Extra Terrestrial or the 2000 Collector's Edition DVD of Jurassic Park, likely due to those using their own variants of the 1997 Universal logo before the main menu. However, the 2003 "Double Secret Probation Edition" DVD of National Lampoon's Animal House still uses this while using its own variant before the main menu.
 * On the 2001 DVD of Rear Window, this variant is presented in the 1.66 aspect ratio of the movie.
 * Strangely, on the 2000 DVD of But I'm a Cheerleader, the logo is presented in 2.35:1, despite the movie being 1.85:1.
 * The original 1997 fullscreen version of this logo is videotaped, while the 1999 versions are filmed.
 * Two non-anamorphic widescreen versions exist. The first one is presented in the 1.77 aspect ratio and is filmed. The other one is presented in 1.85 aspect ratio and is videotaped. The 1.77 version can be found on Universal DVDs distributed by Image Entertainment such as Firestarter, Sixteen Candles, Midnight Run, Mystery Science Theater 3000: The Movie and Weird Science. The 1.85 version can be found on the DVDs of The Breakfast Club, The Wiz, Uncle Buck, The Great Outdoors and the Collector's Editions of The Blues Brothers, 1941 and John Carpenter's The Thing. A cut short version of the 1.85 variant can be found at the beginning of The Making Of Jaws documentary on the 2000 Anniversary Collector's Edition DVD of Jaws. Surprisingly, this is used at the beginning of the documentary Beware the Moon: Remembering An American Werewolf in London, which can be found on the 2009 Full Moon Edition DVD/Blu-ray of An American Werewolf in London.
 * A cut short version can be found at the end of most "making of" documentaries for VHS and DVD. It was also used at the beginning of VHS releases of Universal movies distributed by GoodTimes Home Video such as the 1998 VHS release of Jaws: The Revenge.
 * There is a variant of the short version where the URL "www.universalstudios.com/home" appears at the bottom. This was used on several "making-of" featurettes, such as The Stories Behind the Making of The Blues Brothers and Duel: A Conversation with Steven Spielberg. The 1997 Universal Studios copyright may or may not appear in the bottom right. Surprisingly, the Conan Unleashed featurette on international DVD/Blu-Ray releases of Conan the Barbarian (1982) from 20th Century Fox Home Entertainment retains this variant at the end.
 * Another home video-specific URL version has the URL placed within the bottom letterbox fill. This appears on the Field of Dreams making-of featurette on its 1999 Special Edition release.
 * A rare variant of the logo cross-fades into the print logo on the blue background before the warning screen is found on the Finnish VHS releases of The Land Before Time II: The Great Valley Adventure and Big Fat Liar.

Technique: Same as the Universal logo from 1997.

Music/Sounds: Same as the Universal logo from 1997, composed by Jerry Goldsmith. Sometimes, the opening theme of the movie would be used instead.

Music/Sounds Variants:
 * There is a higher toned version which can be found at the beginning of Making An American Werewolf in London, which can be found on the 2001 Collector's Edition DVD of An American Werewolf in London.
 * A silent version can be found at the end of The Stories Behind The Making of The Blues Brothers, which can be found on the 1998 Collector's Edition DVD of The Blues Brothers.
 * On VCDs released by Video Master such as Boo!: Faraway Places, the music has a minor vibrato effect, possibly due to poor audio processing.

Availability: No longer current, but still very common. This was used as the de-facto home video logo.
 * Appears on many Universal and Focus Features releases, direct-to-DVDs, DVD versions of older, pre-1997 Universal movies, and made-for-TV family movies among other releases.
 * This logo with the NBC Universal byline was seen on An American Girl: McKenna Shoots for the Stars.
 * It made a appearance on the Australian DVD release of U2: The Best of 1990-2000.
 * This also made a reappearance on Pontoffel Rock, Where Are You? (Pontoffel Rock & His Magic Piano on later video releases) on the 2012 Deluxe Edition DVD of The Lorax (1972) due to using a master from 2003.
 * The logo was originally going to be used on the 2006 DVD of Curious George (the 2006 film), but it is not used for some reason. However, it can still be accessed by going to "Title 33" on the disc.
 * Surprisingly, this appeared at the start of the Descriptive Video VHS of Shrek before the DreamWorks Pictures logo (the normal VHS release don't have it). This would also fit since Universal would provide home media distribution rights to many DreamWorks films uncredited until the rights were moved to Paramount Home Entertainment in 2006.
 * This can be seen on many French DVD releases of its animated TV shows such as Code Lyoko and Titeuf (or Tootuff in the English dub), but it does not appear on DVD releases of Ōban Star-Racers as it was released by Wild Side Video despite Universal giving distribution rights to the company at the time.
 * The DVD and Blu-ray releases of Despicable Me and Hop skip this logo, possibly due to time.
 * You can see this on many DVD releases of children's entertainment exclusively distributed in the UK by Universal such as Barney VHS releases from 1999 until 2001, Makaton Nursery Rhymes, Dennis the Menace: Bathnight Club & Dennis Ahoy!, The Snowman (1982), Father Christmas and Make Way for Noddy respectively, among others.
 * It appears on most titles from Right Entertainment, among various DVD Games from Imagination and Zoo Digital.
 * Last seen on the DVD release of The Grey (2012).

3rd Logo (August 11, 2000)
Logo: We see the 1997 Universal Pictures print logo in black on a grayish white background with no video indicator whatsoever.

Technique: None.

Music/Sounds: None.

Availability: Extremely rare. It plasters the Barney Home Video logo on the original UK DVD releases of Barney: Let's Play School.

(April 28, 1998-February 26, 2002)


Logo: A series of clips from various Universal Studios-owned films plays (some were being recorded off a TV screen). Between clips, the animation of the 1997 Universal Studios logo is seen. The logo then finishes as normal, only the globe rises up and the DVD logo fades in underneath.

Trivia: This logo was used as an advertisement for Universal Studios Home Video DVD releases. However, in this version the titles of various films are shown to promote their releases.

Variants:
 * The clips in the Universal sequence may differ depending on the country, year or brief period of time that the DVD was released in.
 * On 2001 releases in the Alfred Hitchcock Collection, such as Rear Window, the footage is replaced with clips from Hitchcock's Universal-controlled movies, and at the end of the logo, a yellow light shines through.

Technique: CGI animation.

Music/Sounds: A sample from "Ecosystem" by John Pratt and Michael Alemania.

Availability: Can be seen on DVD releases by Universal Studios Home Video from April 28, 1998 to February 26, 2002.
 * Some examples include The Little Rascals, Major Payne, Babe: Pig In The City, Winning, The Hurricane, and the Collector's Edition DVDs of the Jurassic Park trilogy, National Lampoon's Animal House, 1941, Street Fighter, and other releases from the era, with its final release with this logo being the 2002 DVD of The Musketeer.
 * Strangely, this doesn't appear on the 2000 Anniversary Collector's Edition DVD of Jaws, the 1998 Collector's Edition DVDs of The Blues Brothers and Daylight, nor the 2001 Collector's Edition DVD of How The Grinch Stole Christmas (the 2000 Jim Carrey movie).

(1998-1999)


Logo: A scene from an upcoming release of a film is shown and zooms out onto CGI-animation of a filmstrip. Another film strip appears and the text"SPECIAL" (on the left) and "EDITIONS" (on the right) appear with silver bars appear on the top and bottom of the filmstrip and the letters are spaced out. The 1997 Universal Studios logo appears in the center. A copyright for Universal Studios Home Video, Inc. appears underneath.

Technique: CGI animation.

Music/Sounds: A male announcer (Jerry Houser) says "Universal special editions, add them all to your video collection."

Availability: Can be seen on special edition releases from Universal Studios Home Video, such as The Sting, American Graffiti, National Lampoon's Animal House, Field of Dreams, and The Blues Brothers.

(1998)


Logo: The 1997 Universal Studios logo appears and zooms out slightly onto a yellow background that has a flowing effect on it, similar to the 1995 Columbia TriStar Home Video logo. The words "WIDESCREEN EDITION" are underneath the Universal Studios logo and in white.

Technique: CGI animation.

Music/Sounds: A male announcer says "The Universal Studios Home Video Widescreen Collection."

Availability: Can be seen on widescreen releases from Universal Studios Home Video, such as the 1998 Widescreen VHS release of The Sting.

(April 18, 2006-May 15, 2012)
Logo: Here are the variants used on HD-DVD and Blu-ray Disc:
 * HD-DVD: The logo plays normally, with updated animation and several dots coming out of the globe instead of streaks. At the end, the logo zooms back to reveal it is being reflected in a giant "HD-DVD" logo in the same space background. The logo shines.
 * Blu-ray: Same as above, except the "HD-DVD" logo is omitted.

Trivia: This logo was used on Universal HD-DVD releases from 2006-2008 and Blu-ray Disc releases since July 22, 2008 until early to mid-2012.

Technique: CGI animation by Identica Partnership.

Music/Sounds: The 1997 Universal fanfare by Jerry Goldsmith.

Availability: Seen on every Universal HD-DVD and Blu-ray Disc release from the era. Last seen on the Blu-ray release of The Grey (2012). It made a surprise appearance on the 2014 German Blu-ray release of Small Soldiers, despite being released by Koch Media.

Final Note
Beginning with the release of Safe House (released on DVD and Blu-ray on June 5, 2012), all Universal DVDs and Blu-rays (except for 2012-17 Illumination films) began using the 2012-present theatrical logo as a de-facto home video logo.