Nichiei Co., Ltd.

Background
In 1957, Masashi Soga, who was the executive of Daiei Film, along with Kunizo Matsuo, the president of Chitochi Kogyo, and Shiro Mikami, the president of Keio Teito Electric Railway, were preparing to establish a new film production and distribution company called Nichiei Co., Ltd. (日映株式会社, unrelated to Nippon Eigasha, Nippon Eiga Shinsha, nor the current movie theater company Nichiei Co., Ltd.). It is said that Soga had previously been trying to split off Daiei and create a "seventh major" film studio.

Logo (1958)
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