Sony Theatres

Background

Sony Theatres was a cinema chain operated by Sony Corporation of America, formed in 1994 as a rename of Loews Theatres (which was owned by Columbia Pictures Entertainment at the time). In 1996, the chain reverted back to the Loews name, and two years later, merged with Cineplex Odeon to form Loews Cineplex Entertainment.

1st Logo (August 1994-1997)

Logo: On a gray background imprinted with "SONY THEATRES", "SONY THEATRES" scrolls past the screen, then a red "SONY THEATRES"-branded rectangle with a white outline moves up to the center, and the background shines diagonally to the right. A montage of clips from various movies throughout the years lasts throughout much of the trailer. Screens displaying "Hungry?", "Be Courteous", and "No Smoking" result in mentions of a concession stand, not talking during the movie, and not smoking. Near the end, Sony Theatres' gift certificates are promoted.

Films featured in the trailer, in order of appearance (list not complete):

The Producers
Strait-Jacket
Stir Crazy
Baby the Rain Must Fall
Family Business
Guess Who's Coming to Dinner
A League of Their Own
A Few Good Men
The Caine Mutiny
Postcards from the Edge
The Way We Were
Before I Hang
Fort Apache the Bronx
Ghostbusters
Modern Romance
On the Waterfront
Close Encounters of the Third Kind
When Harry Met Sally...
National Lampoon's Animal House
Hellcats of the Navy
Avalon
There's a Girl in My Soup
Touch of Evil
The Cheap Detective
Duck Soup
Young Frankenstein
The Adventures of Baron Munchausen
The Big Picture
Alvarez Kelly
Lawrence of Arabia
The Return of the Pink Panther
From Here to Eternity
Lost Horizon (1937)
Christine
Starman
Jason and the Argonauts
Road to Rio
Gilda
Holiday
Beat the Devil
Roxanne
Tootsie
Used Cars
Bugsy
Cat Ballou
Murder by Death

The trailer ends with the formed "SONY THEATRES" logo from the beginning.

Technique: Mostly footage from various movies from the Sony Pictures library (although some films from other studios are included as well), plus some CGI animation and graphics. Produced by Cinema Concepts.

Music/Sounds: TBA.

Availability: Extinct. Seen at Sony-branded theatres during the mid-1990s.

2nd Logo (August 1994-1997)

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Logo: On a black background, the letters "S", "O", "N", and "Y" (in red) zoom up and away from the screen, each with two purple sparklights on either side of the letter. A series of violet diamond-lights (Not unlike those from the Cineplex Odeon 1985-1999 trailers) appear above the "Y" and quickly fold from top to bottom, and then fly towards the "Y" as it transforms into a Pioneer-esque tuning fork. A series of blue lights appear and from an oval above the top of the fork, which then bends up and down while the fork floats down off the screen. Once it's gone, the purple lights explode into a starburst which then splits into several smaller light beams which fly off the screen as a red starburst carrying a similarly colored bar flies onto the top half of the screen. When the bar is in place, a series of white light bars write out the "SONY THEATRES" text (in blue). The words "A" (top), "Surround", "Sound", "Stereo" (middle) and "Presentation" (bottom) fly into place underneath the bar, with "Presentation" stretched out to fit underneath the other text. A gloss-shine effect appears across the red bar until the logo fades out.

Technique: Model-based animation mixed with some CGI.

Music/Sounds: A dreamy synth fanfare with a triumphant cinema-like bridge, which transitions to a "droning" noise near the end.

Availability: Extinct. Seen at Sony-branded theatres during the mid-1990s.

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Sony Theatres

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