Soho Video

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1983)

Visuals: On a blue background, a red word "SOHO" with a white outline appears, as well as the blue word "VIDEO". 3 yellow rectangles, as well as 3 orange bars next to them appear above and below one by one. The word "SOHO" blinks, and the logo repeats the animation for 3 times.

Technique: Appearing effects.

Audio: None.

Availability: Seen on Lookin' To Get Out and Los Mil Ojos del Asesino.

2nd Logo (Mid 1980s)

Visuals: On a gray background with 2 white lines below, a brighter version of the lines wipes in and flies out, placing itself crossing the aforementioned lines diagonally. A yellow word "$OHO" in a blocky font leaving a shadow, flies in from the right. A red line flies out below, and a reddish flash occurs, revealing the blue word "VIDEO"

Technique: Computer animation.

Audio: An upbeat flute tune.

Availability: Unknown. [Examples?]

3rd Logo (1989-1990)

Visuals: On a black background, a cyan word "SOHO" (with letters "O" being filled up) with the cyan words "SOHO VIDEO" below and a line between them flip up. A cyan word "PRESENTS" wipes in below.

Variant: In Behind You All The Way, the logo is still and the word "PRESENTS" is in a different font.

Technique: Flipping and wiping effects. Fading effects for the still variant.

Audio: A jazz tune. The opening theme for the still variant.

Availability: Seen on Behind You All The Way.

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