One True Media

From the Audiovisual Identity Database, the motion graphics museum

Background

One True Media was a video editing software founded in 2005 by Mark Moore and John Love. It was owned by SpotMixer. The software was regularly used in early YouTube content, before being shut down in May 31, 2014 by Disney. Before being closed down, Disney Interactive acquired SpotMixer in 2013.

1st Logo (2006)


Logo: On a black background, a black circle with two white strokes resembling a reflection is seen. Lowercase text saying “one” is seen, with uppercase text saying “TRUE MEDIA” underneath it. A white glow is surrounding the circle. Underneath the circle, white text reading "Create your own at OneTrueMedia.com. It's easy and free." appears.

Technique: None.

Music/Sounds: A synthesized ding.

Availability: Extinct. Only seen on one now-deleted video named “vid.mp4,” in which the creator of the video is unknown.


2nd Logo (2006-2007)


Opening Logo: On a white background, a colored version of the previous circle appears, and below the circle, a url reading "one true media.com" appears.

Closing Logo: On a black background, the orange circle below has no text but a glow of light spins around once and flashes, then "one TRUE MEDIA" appears. Above the logo, "Create your own video for free at onetruemedia.com." appears. And after that the glow of light moves out.

Technique: Fading out for the opening logo. The text appearing and the light for the closing logo.

Music/Sounds: None or the film's theme for the opening logo, but for the closing logo, same as the previous logo.

Availability: Rare, seen on material made with OneTrueMedia during that period.


3rd Logo (2007-May 31, 2014)


Opening Logo: On a gray background with a spotlight, a green circle is seen. It has the white word "one" and the black words "true media". As a light moves around it, "Created at OneTrueMedia.com" appears.

Closing Logo: A longer variant of the opening logo. The circle has no text at first, but a glow of light spins around it and flashes, then "one true media" appears. Under the logo, "Create your own at OneTrueMedia.com. It's easy and free." appears.

Variants:

  • Starting in 2011, the circle is now blue and shines instead of a light moving around it.
    • The closing logo has the "one true media" text on the circle and it shining and flashing, which "one true media" appears. Under the logo, "Create your own at OneTrueMedia.com. It's easy and free." appears.

Technique: The text appearing and the light.

Music/Sounds: None or the film's theme for the opening logo, but for the closing logo, a rising sound, and the same ding sound as the first logo.

Availability: Common, seen on material made with OneTrueMedia during that period.

Legacy: It's a nostalgic logo for those who watched YouTube videos from the late 2000's.

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