Once Upon A Time
Background
This is Stanley M. Brooks' production company and vanity card. It was founded in 1989, but no logo was used until the following year. The company name paid tribute to Sergio Leone's original Once Upon a Time film trilogy. In 2010, amidst losses from the company after filing a lawsuit between the AFTRA and the producer over unpaid residuals of Sordid Lives: The Series, the company entered bankruptcy. The company would later be renamed to Stan & Deliver, and the original Once Upon a Time library was sold to Content Capital Films in 2013.
Logo (July 11, 1990-December 5, 2010)
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Visuals: On a white background, there is a little kid laughing on a couch. He seems to be holding a remote. The logo zooms out and the text "Once Upon A Time" (with the "O" being larger than the rest) near the kid. He stops laughing and smiles. The screen fades to black in a "switch off" fashion as the kid points the remote at us.
Variants:
- An early version of the logo exists where the zoom out animation was different and is further away from the animation, which is still the same. The "switch off" transition was also different. This can be seen on Angel of Death, Wheels of Terror, Christmas in Connecticut, The Opposite Sex and How To Live With Them, Hostage For A Day and Dollar For The Dead.
- On the Disney+ print of The Ultimate Christmas Present, the first second of the logo repeats without sound before playing as normal, likely a sloppy editing tactic to remove an older Disney Channel logo.
- Gym Teacher: The Movie has the logo playing at a slightly slower pace with the audio playing normally, and the switch off is removed even though the buzz is still heard.
Technique: Cartoon animation, designed and illustrated by Scott Nash at Corey McPherson Nash and animated at Olive Jar Animation.
Audio: A piano tune composed by Mark Lane with the kid laughing (which is stock), ending with a buzz sound. This was written by Stanley M. Brooks, the founder of this very production company. However, CBS airings use their generic theme instead.
Audio Variants:
- On Strike for Christmas has a slide whistle sound effect followed by an explosion (the latter drowns out the buzz sound) towards the end of the logo.
- Survive the Night and Christmas in Connecticut have their ending themes overlap the logo's audio for some reason.
- At the end of some films, an extra note is added at the beginning of the logo. It's likely that the films using this variant might have ripped the logo from an unknown film.
- A similar audio variant can be found on The Ultimate Christmas Present, in which the last note of the ending theme from Quints can be heard at the beginning of the logo, implying that it was taken directly from that film.
Availability: Seen on The Ultimate Christmas Present. It was also seen on Wheels of Terror, Willie Nelson: The Big Six O, Angel of Death, Hostage for a Day, Quints, Gym Teacher: The Movie, Broken Trail, and other TV-movies, some hard to find. It also appeared on Survive the Night, though it hasn't been broadcast in a while. Its most recent appearances were on the opening of Prayers for Bobby, available on streaming services and on DVD, and On Strike for Christmas. After the latter film, this logo hasn't appeared on Brooks' other works, instead having the Stan and Deliver logo.
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Once Upon A Time |
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