Nickelodeon Digital

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 10:18, 5 September 2023 by SmanMan13 (talk | contribs)


Background

Nickelodeon Digital, often shortened to Nick Digital and originally known as Nickelodeon Creative Labs, is an American animation studio based in New York City which opened in 1994. It is a division of Nickelodeon Animation Studio. Nickelodeon Digital produces some of Nickelodeon's animated series and creates digital content and motion graphics for the Nickelodeon Group. The company's Burbank, California branch creates CGI and visual effects for Nickelodeon's animated series.

1st Logo (2007)


Logo: We see the Nickelodeon splat ramming into the screen, with a copyright notice below it. The end result stays on-screen until it cuts out.

Trivia: This logo was originally found on a Japanese source. It's unknown if the logo was used in other countries.

Technique: 2D animation.

Music/Sounds: A splattering sound, followed by a kid saying "Nickelodeon!" in Japanese.

Availability: Unknown. It was taken from a Japanese promo of Amanda Show and Wonder Pets.

2nd Logo (2009)


Logo: We see the splat from the 2008-2013 Nickelodeon Productions logo ramming into the screen and becoming 2D, with a copyright notice below it. The end result stays on-screen until it cuts out.

Trivia: Like the last logo, this logo was originally found on a Japanese source.

Technique: 2D animation.

Music/Sounds: The same splattering sound from the last logo, followed by a group of kids saying "Nickelodeon!" in Japanese.

Availability: It was first spotted on a Rugrats clip, most likely taken from Nickelodeon Japan's website for Rugrats.

3rd Logo (2012?-)


Logo: There are different variants, and they all take place on a white background:

  • The "i" from the 2009 Nickelodeon logo looks around the screen, then looks down before the other letters pop up. This was slightly sped-up in 2013. The original normal speed version is only used on DVDs. On Nickelodeon and Nick Jr. DVD releases, the logo features a copyright stamp at the bottom.
  • We zoom out from an orange background to reveal the letters "ni", as the other letters in "nickelodeon" pop up one at a time.
  • The letters except the last "n" waddle in. As the "i" looks to the right, the "n" waddles in, making the "i" turn to face the screen.
  • The two "n"s fly in and get stuck together like a magnet. They vibrate for a bit and separate, revealing the letters "ickelodeo" in between them as they fall down.
  • The letters of "nick" wander to the center of the screen. The "i" looks up and the letters jump to the side, as the rest of the letters in "nickelodeon fall down next to them.

Variant: These logos can be seen in fullscreen (4:3) and widescreen (16:9).

Technique: CGI.

Music/Sounds: A short ditty that varies, followed by different instruments playing the Nickelodeon tune. Sometimes, corresponding sounds are heard. On the early version of the first variant and on DVD releases, it used the TV theme.

Availability: Seen on digital (iTunes, Google Play, and many more) and DVD releases of Nickelodeon shows.

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