Nick Jr. UK

Logo (September 5, 2005-April 30, 2010, 2018)

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Visuals: On a table with paper and crayons scattered around, we see a large box with orange and blue sides. It opens up and the camera zooms in to reveal a pop-up scene with two paper cut-out animals, one orange adult and one blue child. Eventually, they come together in the middle of the screen, with "NICK" fading in on the orange animal, and "JR" fading in on the blue animal in the Nickelodeon corporate font of the era.

Variants:

• Frogs: Set in a pond with lily pads and reeds, a small blue frog hops into frame and croaks. It hops across more lily pads onto a much larger one, where an orange frog is sat. The blue frog hops next to it, and they both begin to croak as the "NICK JR" text fades in.
• Cats: In a typical living room with a TV, an orange cat is sitting on a couch. It jumps onto the floor and sniffs at a food bowl, before a red yarn ball bounces into view in the background. The ball bounces around, leaving a trail of red string across the room. Eventually, a smaller blue cat is revealed from the yarn ball, coming to a stop next to the orange cat. The two nuzzle each other and open their mouths as the "NICK JR" text fades in. A short version of this ident was used as the overnight loop (see Availability).
• Foxes: Set amongst a purple suburban area at night, an orange fox peeks out from a bush on the right, followed by a smaller blue fox appearing on the left. They play with each other, diving in and out of the bushes in a game of hide-and-seek. As more of the lights behind them are switched off, the orange fox appears from behind the fence and jumps over, hiding behind the lamppost and peeking out. The blue fox wags his tail and settles on the right, sitting down with his tail wrapped around his body, and the orange fox walks over and nuzzles the blue fox, sitting down as the "NICK JR" text appears.
• Elephants: In a savanna with a large pond, an orange elephant walks in from the right, and a smaller blue elephant runs in from the right. The orange elephant inhales water through its trunk, and shoots it up into the air with a distinctive trumpet sound. The blue elephant copies but shoots the water at the orange elephant instead, before running around to be at the orange elephant's side. They both trumpet, and a heart appears from the blue elephant's trunk as the "NICK JR" text fades in.

Technique: CGI created at Studio AKA. Directed by Mic Graves, animated using Softimage XSI.

Audio: The sound of chimes can be heard when the box opens, and as the camera zooms in a jingle (which was Nick Jr.'s "Love to play!" jingle from 2004 to 2007) featuring various percussive instruments such as a xylophone and bongos can be heard.

Audio Variants: In the Christmas idents, an orchestral rendition of "We Wish You A Merry Christmas" is heard instead.

Availability: These idents were seen on the UK channel for five years, the Cats ident being the last one broadcasted in the early hours of 30 April 2010 due to its usage as a overnight loop. Some of the idents were retained in on-demand prints of Nick Jr. shows until 2018, and various other idents are only available in partial form and are considered to be lost media. Home recordings should have those idents preserved, even those are aren't found online currently.