Nick Jr. UK

1st Logo (September 8, 2005-30 April, 2010, 2018)

• 
• 

Visuals: On a table with paper and crayons scattered around, we see a large box with orange and blue sides. It opens up and the camera zooms in to reveal a pop-up scene with two paper cut-out animals, one orange adult and one blue child. Eventually, they come together in the middle of the screen, with NICK fading in on the orange animal, and JR fading in on the blue animal in the Nickelodeon corporate font of the era.

Variants:

• Frogs: Set in a pond with lilypads and reeds, a small blue frog hops into frame and croaks. It hops across more lilypads onto a much larger one, where an orange frog is sat. The blue frog hops next to it, and they both begin to croak as the NICK JR text fades in.
• Cats: In a typical living room with a TV, an orange cat is sat on a couch. It jumps onto the floor and sniffs at a food bowl, before a red yarn ball bounces into view in the background. The ball bounces around, leaving a trail of red string across the room. Eventually, a smaller blue cat is revealed from the yarn ball, coming to a stop next to the orange cat. The two nuzzle each other and open their mouths as the NICK JR text fades in. A short version of this ident was used as the overnight loop (see Availability).

Technique: CGI animation created at Studio AKA. Directed by Mic Graves, animated using Softimage XSI.

Audio: The sound of chimes can be heard when the box opens, and as the camera zooms in a jingle featuring various percussive instruments such as a xylophone and bongos can be heard.

Audio Variants: In the Christmas idents, an orchestral rendition of 'We Wish You A Merry Christmas' is heard instead.

Availability: No longer in use. These idents were seen on the UK channel for five years, the Cats ident being the last one broadcasted in the early hours of 30 April 2010 due to its usage as a overnight loop. Some of the idents were retained in on-demand prints of Nick Jr shows until 2018, and various other idents are only available in partial form and are considered to be lost media.