NBC On Demand

From the Audiovisual Identity Database, the motion graphics museum


Background

NBC On Demand is NBC's VOD service.

1st Logo (2008-2011)

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Nickname: "Blue Peacock"

Logo: Inside a studio, we see the NBC peacock emerging. Three of its feathers light up to the tune of the NBC chimes. After that, a blue peacock turns into place at the middle of the screen. A circle with a play symbol appears, and it slides to the left as the text "OnDemand" reveals itself. The logo slightly zooms in.

Trivia: This logo was based on the NBC 2008-09 on air look, "Chime In".

FX/SFX: The peacock moving.

Music/Sounds: The NBC chimes are heard first, then whooshes as the peacock moves.

Availability: Extinct.

Editor's Note: None.

2nd Logo (2011-2013)

Nickname: "Logo Evolution"

Logo: It starts with a film countdown, then we see the 1953 NBC "Xylophone" logo. When the mallet bangs the xylophone, it forms into the 1975 NBC "N" logo, then the 1979 Proud N logo appeared when the peacock feathers blooming out. Now the Laramie peacock is showing, then it morphs into the 1943 NBC "Microphone" logo while a line draws the 1958 NBC "Snake" logo, followed by a 3D glass version of the current NBC logo, and the "OnDemand" text slides.

FX/SFX: Showing the logos through the years.

Music/Sounds: A upbeat music with the NBC chimes at the end.

Availability: Extinct.

Editor's Note: None.

3rd Logo (2013-2018)

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Nickname: "Rainbow Paint"

Logo: On a silver and white gradient background, the rainbow liquid paint splatters each other with colors including electric lime, razzle dazzle rose, absolute zero, red, neon carrot and laser lemon. On the neon carrot ball painting, we pan to the right and then the paint forms the peacock shell before the "NBC" text fades in.

FX/SFX: The paint splattering. Nice CGI.

Music/Sounds: A piano synth tune with the NBC chimes at the end.

Availability: Extinct.

Editor's Note: None.

4th Logo (2018-)

Logo: On a black background, we see the NBC logo unfolding, similar to the classic Laramie logo. The peacock then morphs into the current logo, as the text "NBC" slides in from below. "PRESENTS" fades in.

FX/SFX: The peacock morphing.

Music/Sounds: A synth version of the NBC chimes.

Availability: Common. Can be seen on NBC On Demand programming.

Editor's Note: None.

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