M.K. Films

From the Audiovisual Identity Database, the motion graphics museum

Background

M.K. Films was the production company of film director, producer and screenwriter Mohan Kumar.



1st Logo (January 15, 1964)

Visuals: There is a silhouette of a huge stone model comprising "MK" sitting on top of a lotus flower in a grey room. A light illuminates the model, revealing more of the lotus. It stays onscreen for a period of time.

Technique: Live-action light effects.

Audio: A sitar and tampura melody throughout the logo, a male voice saying "Apni hi karni ka phal hai nekiyaan ruswaiyaan, aapke peechhe chalengi aap ki parchhaiyaan." is heard when the light illuminates the model. It ends with an orchestral sting.

Availability: Seen only on Aap Ki Parchhaiyan.

2nd Logo (July 1, 1967-December 26, 1969)

Visuals: Over a sunset background, there is a more detailed version of the MK logo, now with the lotus flower being colored with the petals being pink and the stem being green.

Variant: A B&W variant exists on Anjaana.

Technique: None.

Audio: A male voice saying the same quote from the previous logo, and then the same orchestral sting.

Audio Variant: Anjaana has a different male voice and the orchestral sting is omitted. There is also a piano flourish at the start.

Availability: Seen only on Aman and Anjaana.

3rd Logo (July 5, 1971-October 28, 1976, June 27, 1986-April 21, 1995)

Visuals: In a smoky setting with a tricolored spotlight refracting the smoke, there is a dimly-lit, new model of the MK lotus, the lotus is entirely sculpted and pink, and is sitting on a grey pedestal containing "PRODUCTIONS". in white. A light eventually illuminates the model and stays static for a few seconds. All of this is placed on a clothed table.

Variant:

  • Starting with Mome Ki Gudiya, "FILMS PVT. LTD." replaces "PRODUCTIONS".
  • The color of the lights may vary depending on the film.

Technique: Live-action.

Audio: An orchestral sting at the start with the same audio from the previous logo, ending with a deeper orchestral sting.

Audio variant: Starting with Mome ki Gudiya, it uses the audio from the first logo.

Availability: Seen on Aap Aye Bahaar Ayee, Mome Ki Gudiya, Amir Garib, Aadat Se Majboor and Aap Beti. It was then reused on Amrit and Aazmayish.

4th Logo (as Emkay Enterprises) (December 5, 1980-July 1, 1984)

Visuals: Over a sunset background, there is a silhouette of another model of the MK lotus sitting in the center, eventually being illuminated by a light on the left after a short period of time. The lotus is more stylized and colored lavender, sitting on a teal pedestal containing "EMKAY ENTERPRISES" in white.

Technique: Live-action light effects.

Audio: Same as the first logo.

Availability: Seen on Aap To Aise Na The, Avtaar, and All Rounder.

5th Logo (as Emkay Enterprises) (August 10, 1990)

Visuals: In a brown room with a spotlight in the middle, A light slowly illuminates a model consisting of an underlined "MK" sitting on top of another stylized lotus flower albeit colored red, all siting on top of a white pedestal displaying the company's name. It stays still for a while until it cuts to the opening scene of the film.

Technique: Live-action.

Audio: It starts with a slow tampura strum, then presumably the same announcer reciting the same quote used in the previous logos. It ends with a more dramatic orchestral sting.

Availability: Seen on Amba.

6th Logo (as M.K. Pictures) (March 29, 2002)

Visuals: Set over the ocean, a sun appears above it and gradually increases its brightness while we pan away from the ocean, thus forming a sunset. During this, A pink lotus flower rises from the ocean and blooms its petals when fully exposed. "MK" in a red-yellow gradient then shoots in from the top part of the screen and sits in front of the lotus flower, and lastly, the footage becomes static, as a white rectangular box enclosing the company name rises from the bottom part of the screen and sits underneath the flower.

Technique: A mix of CGI and camera-controlled animation.

Audio: A soothing harp melody with flute and bass glissandos accompanied by a clarinet throughout. When the lotus rises, an array of children is heard singing accompanied by an oboe is heard. A synthesized track is heard at the end.

Availability: Seen on Kitne Door... Kitne Paas.

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