Granada Media International

Background

Granada Media International was the distribution arm of the Granada Media Group, formed in April 1998 as a rebranding of British Independent Television Enterprises (BRITE) and sister arm Granada-LWT International.

With the merger of the Granada Media Group and Carlton Communications into ITV plc in February 2004, Granada Media International folded into Carlton International, which was renamed as Granada International in July 2004.

Logo (2001-2004)

Visuals: On a purple background, the silver word "GRΛNΛDΛ" in a custom 3D semi-serif font zooms in. It settles in the centre of the screen and becomes flat, as a light spot travels through it.

Technique: CGI.

Audio: Four whooshes, one by one after split seconds, or the closing theme of the show.

Audio Variants:

A short version of the theme exists.
High tone and low tone variants of the theme both also exist.
Sometimes, the logo is silent.
On the 2003 remastered prints of the Sherlock Holmes episode "The Golden Pince-Nez", the remaining seconds of the closing tune are heard before the last part of the whooshing noise.

Availability: Used on international prints of Granada-owned shows during the time period, often used as an plastering method. Nowadays, it's presence has decreased due to it either being plastered over by newer logos or deleted out altogether.

This was used for international distribution and so appears plastering older logos on some airings of Granada-owned content.
It was used as a de-facto home video logo on Granada Video releases as well as on international home video releases.
- It also appears on a Russian DVD boxset of Poirot before the Carmen Video logo and after each episode.
It also plasters older Granada logos (and the 1986 and 1996 LWT logos) on shows like Cold Feet and Poirot, both on DVD releases and local broadcasting stations.
It is also retained on both the reprint of Collection 1-4 of Poirot and on Sky Arts airings of Tales of the Unexpected.