Event Cinemas

Background

Event Cinemas is a Australian cinema chain formed in 2008 by Greater Union and Birch, Carroll and Coyle owner Amalgamated Holdings Limited (renamed in 2015 as Event Hospitality & Entertainment Limited) to replace both of the aforementioned brands. Similar to the UK's Vue, the cinema also offers live events, sports and TV broadcasts. Nowadays, only a few of the former Greater Union cinemas remain, while the renamed BCC Cinemas still exists.

1st Logo (Early 2010s-2019)

Logo: In a black misty background with a light come from the left, we pass through lots of separate red rectangles which all form a squared tunnel as the camera zooms through it. After we pass by several other rectangles in the left and right sides of the screen, we see various rectangles spinning around in the center of the screen. They then come closer together until they form the word "EVENT" with the "V" being bigger than the rest of the letters. The spaced-out letters "CINEMAS" then appear below the text by spinning until they face the direction the text is facing, and the URL "eventcinemas.com.au" appears below that.

Variant: There are very similar variants for both the V-Max and Gold Class rooms. In both bumpers, we see their respective logos being formed in a similar way as the "EVENT" text in the main logo, but there is no zoom in and they all individually spin before coming together. Then, they all separate themselves and the normal logo's animation follows, only with the tunnel shape being replaced by the text "ONLY AT" in either gold or silver, depending on the variant. On 3D V-Max screenings, "3D" appears in red below the V-Max logo.

FX/SFX: The zooming in, the rectangles forming the Event logo and the text appearing.

Music/Sounds: Whooshing as the rectangles pass by the screen, a dark synth and a soft hiss that gets louder and louder as the letters form "EVENT", a more electric hiss as "CINEMAS" appears and a soft chime and synth finish.

Music/Sounds Variant: Both of the variants described above have the same audio. First, various chimes and whooshes similar to the Eidos Interactive logo are heard, and a loud popping sound when the letters separate themselves. The rest of the logo is basically the same as the normal logo, except for an additional whoosh when "ONLY AT" passes by the screen.

Availability: Extinct, but common in Australia at the time of its usage. These logos served as feature presentation bumpers before the movie would begin, until 2019 when Event changed their logo.

Editor's Note: This is actually a very cool logo, and a great way to keep people in their seats before the film begins.

2nd Logo (2019- )

Logo: We cut into a background full of white square patterns that all move in synchronization. We then cut to various "L" shaped patterns, then "V"s moving downwards. After that, we cut to various white "V"s in front of each other, as the camera turns to the center and zooms backwards through the "V"s, some of them along the way being red. After a few more red "V"s, the 2019 Event Cinemas logo is revealed, which is basically the previous print logo, except with the "V" being the same size as the other letters. "CINEMAS" then appears below "EVENT" via a downwards scroll effect.

Variants:

A variant exists where the final logo and every "V" is white.
As with the last logo, V-Max and Gold Class have their own variants, in which for Gold Class some of the "V"s and the final "EVENT" logo are gold, and for V-Max they're silver. Both variants end with the "EVENT" logo zooming to the left side of the screen, with a white horizontal line appearing inbetween the text and the room's name. For V-Max, "V-MAX" zooms out and positions itself to the right side of the line, and for Gold Class a sparkling trail reveals the "GOLD CLASS" text.

FX/SFX: All of the patterns moving, the "V"s, and the logo forming.

Music/Sounds: We have a single note held throughout the whole pattern segment, with various synth drones when each pattern is shown, with a different note when we zoom out from the "V"s. Of course, several whooshes are heard zooming through the "V"s. As soon as the Event logo appears, the note from the beginning returns, along with a three-note sounder.

Music/Sounds Variant: Both V-Max and Gold Class have the same music as the normal logo, but the end sounder is lighter and higher.

Availability: Seen as a feature presentation bumper since Event changed its identity in 2019.

Editor's Note: This is a pretty neat successor to the previous logo with all of it's animation and effects.