Electronic Arts Victor was a joint venture in Japan between Electronic Arts and Victor Entertainment. Its mission was to convert Electronic Arts' library of products to Japanese language and distribute them in Japan, and to create original titles for the Japanese market. In December 1997, Electronic Arts acquired Victor's 35% stake in the venture, and in May 1998 signed a similar joint-venture deal with Square to publish EA titles in Japan, called Electronic Arts Square.
Visuals: Against a black background, a segmented green square flips in, followed by a segmented blue circle and a segmented yellow triangle. At the same time, the words "ELECTRONIC ARTS" are formed below by two sets of lines coming in from the sides of the screen and merging together.
Technique: 2D sprite animation.
Audio: None.
Audio Variant: The Sega Mega Drive version of B.O.B had a series of ominous futuristic sounds which changed their pitch as the geometric forms flipped in. At the end, a "clunk" noise was heard.
Availability: Seen on many Japanese Sega Mega Drive distributed games from the period, such as Road Rash and Road Rash II, Desert Strike: Return to the Gulf, Jungle Strike, Rolo to the Rescue and James Pond II: Codename RoboCod.
2nd Logo (March 26, 1994-January 1, 1996)
Visuals: On a black background, the segmented shapes from the previous logo, all in blue, float in from the sides of the screen and spin and place together in the middle. The cyan name "ELECTRONIC ARTS" then zooms down with a white outline and places below the shapes. The name then glows in white.
Technique: CGI.
Audio: An ominous synth crescendo that ends with an orchestral hit.
Availability: Seen on several Japanese 3DO and PlayStation games from the period, like the Japanese version of Lemmings and the Japanese exclusive Perfect World.
3rd Logo (July 2, 1994-December 21, 1996)
Visuals: On a space background, there is a red cube, a blue pyramid, and a green sphere fly around and settle, forming the usual turquoise segmented lines as they spin. As the logo stops, the text "ELECTRONIC ARTS" in Garamond fades in below.
Variants:
On Mutant League, the logo is still.
On Wing Commander Academy, an animated series based off the Wing Commander series by Origin Systems; the small text "Based on the story and characters created by Chris Roberts for the series of games produced by Origin Systems, Inc. and published by" is placed above the logo.
Technique: CGI.
Audio: An ominous synth crescendo that ends with an orchestral hit.
Availability: Seen on several Japanese 3DO, PlayStation and Sega Saturn games from the period, like the Japanese-only Senryaku Shogi and Hi-Octane: The Track Fights Back!. The still version appears on Electronic Arts-licensed animated cartoons from the period.
4th Logo (October 4, 1996-October 2, 1997)
Visuals: On a black background, there is a 3D blue sphere zoom out, followed by two other spheres moving over on a spotlight. The spheres bounce, and two others form a triangle and a cube, which rotates, and the logo lands to the usual position. The background turns black, and it morphs to the Electronic Arts logo from the period.
Technique: CGI.
Audio: An ascending synth, followed by a hit, and then a whoosh, ending in a chime.
Availability: Seen on a handful of Japanese PlayStation and Saturn games from the period, like the Japanese version of Krazy Ivan and Nissan Over Drivin' Skyline Memorial.
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