Draft:CBS (Promo Bumpers)

From the Audiovisual Identity Database, the motion graphics museum




1st Bumper (1965-1970)

Visuals: Over a black background, there is a 4 white circles drawing, after this turning to CBS Eye with “CBS” on center and CBS Eye is zooms.

Variants:

  • On an end of promo, we see the title of program, and after this decreasing CBS Eye with “CBS” in center over a black background.
  • On 1966 CBS Eye background variant, over a pink background seen the stars, and stars turn to CBS Eye logo.
  • On 1967 Promo Bumper, over a black background we see the white circle drawing, after this, blue circle drawing, after this red circle drawing and white circle without “CBS” on center appears, and CBS Eye is zooms, on circle we see the red “Good Morning World”, and we see the black background with CBS Eye on lower right corner.
    • On end, over a black background drawing white circle, with pink “Good Morning World” in center, and after this, black CBS eye with yellow “CBS” in center, on blue background, which turns to orange and green backgrounds.
    • Exist another one 1967 variant, over a black background, there is a white contour circle with red “CBS” in center turns to center.

Technique: Traditional animation.

Audio: The title theme of promo.

Audio Variants:

  • On 1966 CBS Eye background variant, triumphant fanfare.
  • On 1967 variant, a piano music, with announcer, which saying: “Getting the CBS Winner's Circle!”, after this, ding.
    • On end, piano music with announcer, which saying: “Getting the Winner's Circle in Color on CBS!”, after this, 3 bell dings.

2nd Bumper (1969)

Visuals: Over a black background yellow CBS eye with “CBS” in center, he flies from the center, leaving traces of itself.

Technique: Scanimate.

Audio: The music with the announcer, which saying: “Welcome, to what's new! Wednesday, for the first time! The storefront's lawyer this!”.

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