Canadian Odeon Theatres

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 06:41, 3 February 2023 by GET (talk | contribs) (Created page with "===Background=== Odeon Theatres of Canada merged with the Canadian Theatres chain in 1978, becoming known as '''Canadian Odeon Theatres'''. '''Cineplex Corporation''' began operating in 1979. On April 19, 1979, Nathan "Nat" Taylor, inventor of the multiscreen theater, and Garth Drabinsky opened the first Cineplex location, an 18-screen complex in the basement of the Toronto Eaton Centre. At the time, the theatre earned a place in the Guinness Book of World Records...")
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Background

Odeon Theatres of Canada merged with the Canadian Theatres chain in 1978, becoming known as Canadian Odeon Theatres. Cineplex Corporation began operating in 1979. On April 19, 1979, Nathan "Nat" Taylor, inventor of the multiscreen theater, and Garth Drabinsky opened the first Cineplex location, an 18-screen complex in the basement of the Toronto Eaton Centre. At the time, the theatre earned a place in the Guinness Book of World Records as the world's largest cinema. In July 1982 they opened their first theater in the United States, with a 14-screen multiplex in the newly built Beverly Center in Los Angeles, the largest in the US at the time. Also in 1982, the company listed on the Toronto Stock Exchange.

(1978-1984)

Logo: A red line appears from the center of the screen. As a pair of lights shine, the line turns on its side revealing a maple leaf. Once the leaf has revealed itself completely, it zooms back followed by a series of lights which then do the same, forming a triangle outline around the leaf. Then a series of blue triangles also zoom out (similar to the 2nd American Cinema Releasing logo) and come together to form the completed triangle border, the lights now placed along the edges to resemble a filmreel. Just before the triangles finish forming, the text "Canadian Odeon Theaters" flashes into place, after which three more lights shine across the logo. The text "OUR FEATURE PRESENTATION" then wipes into place underneath the logo via a "sparkling" effect. Finally, several more lights shine across various points on the logo until it fades out.

Variant: For Odeon-Morton theaters at the time, the logo was changed so that the name now reads "ODEON-MORTON THEATERS".

Technique: Cel animation.

Music/Sounds: An ambient synth-brass/woodwind fanfare.

Availabilty: Extinct.

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