Sterling Entertainment Group

Background
Sterling Entertainment Group was formed in 1992 by United American Video Corporation when it purchased several assets of defunct distributor VidAmerica. The Sterling line became UAV's core home video label by 1998, expanding rapidly into DVD releases. It later signed an agreement with DIC Home Entertainment to release home video titles in 2003. In 2006, amid the mid-to-late 2000s public domain DVD crash, it was sold to Allumination FilmWorks.

1st Logo (1992-2003)


Logo: First, we see a giant metal-backed sunrise-like shape coated with black somersault into view. The background is black at first, until a light blue sheet of metal flips into the background and slides into place, engulfing the screen to better stand-out the black logo. As all that happens, the words "Serif" slide out from both sides of the screen at the bottom in a bold serif font with "STERLING" larger than the rest of the words.

Technique: CGI.

Audio: The 1989/1991 UAV whoosh, only a bit quieter.

Audio Variant: On later releases, it's silent.

Availability: Seen on releases distributed by the company from the era such as Remember Pearl Harbor, Curious George, The Retrievers, the Double Feature DVD release of The Secret of Mulan/Moses: Egypt's Great Prince, the 2003 Sterling Entertainment Group DVD release of Animal Farm, The Last Leprechaun, The Retrievers, Miracle Dogs, Sleepy Hollow High, the 2000 re-release of Operation Dalmatian, Operation Dalmatian 2, Mee Christmas, The Polar Bear King, the 2002 Sterling Entertainment Group DVD release of ''Too Young To Die? Max Magician and the Lord of the Rings, and Atlantis: The Underwater City.''

2nd Logo (2003-2006)
Logo: On a blue background, the same "Serif" text from the previous logo, in white, zooms out letter-by-letter. The "sunrise", also in white, pans up, causing an optical flash of light to appear and dim for a few seconds. After that, they fade out.

Technique: The words and sunrise forming and the flash.

Audio: A whooshing sound when the words form, a growling whoosh and a cymbal crash when the sunrise pans up.

Availability: Seen on releases distributed by the company from the era.
 * Such examples include the 2005 DVD release of Curious George Comes to America, Miracle Dogs Too, The Last Christmas, the 2006 Feature Films for Families VHS and DVD release of The Adventures of Scamper the Penguin, and Barclay's Big Adventure.
 * The 2005 VHS release of The Lion, The Witch, and The Wardrobe (the 1979 film) has the logo on the spine, but doesn't have this logo on the tape.
 * DIC Entertainment releases the company distributed don't have this logo ether, instead only having the 2001 DIC Home Entertainment logo on the tape/DVD.