Palace Films

Background
Palace Films started out as a VHS distributor that released videos from a wide range of genres which were handled (until recently) sent up as a joint venture between Village Roadshow, Blake Films and private investor Antony Veccola. In 1985 Veccola bought out the other company's stock and it ventured out into the film distribution business and opened a small number of art-house cinemas around Australia's main cities and became an independent company. Its VHS releases were still handled by Roadshow Entertainment until the late '90s.

1st Logo (1983-1986)
Visuals: On a zooming space background, the words "HOME", in a huge curvy white font, come into view via a "wavy" effect. The words "PALACE" (in between two lines) and "VIDEO" (slanted, with two "swooshes" around it) come up from the top and bottom of the screen respectively.

Variants: Very few films were released on the regular label, and most were instead given custom labels according to their genre:
 * Palace Films (for drama, and general movies): "PALACE" appears in its usual place, while the word "FILMS" in a large purple arch-shaped font with a light blue "shadow" behind it appears below. The top of the "S" shines with a 5-pointed star.
 * Palace Explosive (for horror, action, and exploitation films): "PALACE" and "VIDEO" appear in their usual places, and "EXPLOSIVE", in, zooms in between. After a few moments, the letters in "EXPLOSIVE" fly away.
 * Palace Vibrant (for sexual, but not pornographic films): "PALACE" and "VIDEO" appear in their usual places, and two halves of "VIBRANT", in, come up from the bottom corners of the screen in between the logos.
 * Palace Family (for family films): Against a black background is "PALACE" and "VIDEO" in their usual places, but with "family", in a childish font, in between. Each letter gets filled in with the following colors:, yellow, , , , and dark blue.
 * Palace Academy (for arthouse and foreign-language films): "PALACE" and "VIDEO" come in from the top and bottom of the screen, while at the same time, two halves of "ACADEMY", in a pale color, come in from the left and right sides of the screen.
 * Palace X (for pornographic films, which were also occasionally released on the regular label): "VIDEO" fades in its usual place, while "PALACE·X" in a font zooms in from the screen with a cheap trailing effect.

Technique: Appears to be Scanimate or computer animation.

Audio: The regular version used a synth-pop tune similar to Jean Michel Jarre's "Oxygene, Part IV", with an announcer saying "Palace Home Video".

Audio Variants: See below. All of them end with a male announcer saying the label's name.
 * Palace Films: An upbeat horn fanfare with kettledrums.
 * Palace Explosive: A dark one-note theme (the same one used on the first Saturn Productions logo), with a laser zap and "jet engine" sounds as the letters fly away.
 * Palace Vibrant: A mellow soft rock tune.
 * Palace Family: A playful circus-like tune. The announcer is female in this variation.
 * Palace Academy: A faint warbling synth bass with an eerie sound of howling wind plays.
 * Palace X: A synth theme with drumbeats.

Availability: Seen on Australian tapes of the period. The X variant is only known to be seen on fifteen or so titles, such as the original uncut VHS releases of Pink Flamingos, Caligula, and Fantasyland. They are identifiable by a stone banner on the top reading "PALACE X VIDEO".

2nd Logo (1986-1995)
Visuals: There is a filmstrip zooming out at an angle. Little cubes drop onto the edges of the strip, forming sprocket holes. We then cut to a closer view of the opposite side of the filmstrip that shows the cubes flying off, then we cut to the strip zooming toward us to the left, now with "PALACE" on it in rainbow colors. It then turns upward to face us, then "Entertainment" in yellow script moves up to the bottom right. "CORPORATION" in small white underlined text fades in below "Entertainment", and all the words shine.

Variants: Sometimes, "Previews" or "Presents" appear below in a thick -colored font.

Technique: CGI.

Audio: It starts off with a dramatic synth tune with a piano, which quickly changes into an uplifting fanfare.

Availability: Unknown.

3rd Logo (1995-1999)
Visuals: There is a flag-like, fabric background moving like sand in a windstorm. We also see a silhouette of a centurion slowly standing up. The background fades out to reveal a stormy sky and the centurion in a pose where he is seen blowing a long horn. The word "PALACE" in a, stone font fades below.

Closing Variant: After the credits of a film is the silhouette of the centurion blowing his horn, with "PALACE" underneath. "Distributed in Australia and New Zealand by" is atop the centurion.

Technique: A mix of CGI and live-action.

Audio: A low synth note followed by some whooshes and then a synth choir followed by a 5-note horn tune.

Availability: The closing variant was spotted on Chopper, while the animated one is seen on Umbrella Entertainment DVD trailer of Head On (1998). Otherwise, it was only used for a short time before they broke away from Roadshow; all releases from then use the logo below.

4th Logo (1999-2010)
Visuals: There is the same fabric background as before again being blown about by a windstorm. The silhouette from the last logo appears again and moves in the same way. When the background changes, however, it is of a view just about the clouds with the centurion as before in his pose and the words "PALACE FILMS" appearing in the same font as before, but in.

Technique: A mix of CGI and live-action.

Audio: A string and electronic stinger followed a seven-note trumpet sounder.

Availability: Most Palace releases are few and far between, but you can find this on the Australian film Ten Canoes and other local releases. This is no longer seen on many Australian releases of foreign films, but was used as a small print logo on foreign films instead.

5th Logo (2010-)
Visuals: There is a silhouette of the centurion blowing his horn, with the "PALACE FILMS" in the same font as previous two logos, now coloured solid white, seen below.

Closing Variant: After the credits of a film, a revised version of the silhouette of the centurion blowing his horn is seen, with "PALACE FILMS" below, and "Distributed in Australia and New Zealand by" is stacked into two lines atop the centurion. Also, the website URL "PalaceFilms.com.au" fades in below the logo.

Technique: None.

Audio: None.

Availability: Seen on some Australian releases of foreign films, examples are Beloved, Leviathan and For Your Love, and is intact on official trailers of the Australian releases on its YouTube channel.