Estrela

Background
Estrela (full name: Manufatura de Brinquedos Estrela S.A.) is a traditional Brazilian toy factory, founded by Siegfried Adler on June 27, 1937. The company establishes October 12 as the "Dia do Brinquedo Estrela" ("Estrela Toy's Day" in Portuguese).

Tag (December 1996; December 1998)
Visuals: Over a studio apartment at night with lights moving around, the current logo of the company is superimposed over a 12-line billboard where each line spins from the light-covered ambient to reveal what covers each line. Next to it are 13 blocks resembling TVs (6 of them have the logo with only the circle and four-pointed star intact; the other 7 have white screen). It cuts to the same scene but the 6 TVs in their point of view are visible. It cuts to the same scene but in it is a square-shaped door-like metallic construction object in its point of view, as all the lights that were moving around come together to light up the object revealing a golden-toned sun-like light turning a white background fading to the start of every commercial.

Technique: 2D computer animation.

Audio: A moderate-tempo synth tune starting off with a synthesized glissando and then a chorus of children singing the company name and then three synth notes and what sounds like a man yelling the company name.

Later Audio Variant: In late December 1998, it used a fast rock tune starting off with a powerful guitar note and then rock singers singing the company name twice.

Availability: Used at the start of commercials every December (excluding in December 1997).

Tag (2002-2004)
Visuals: On a blue background, the current logo of the company goes up (with only the star spinning) and then turns to the center (when the star stops spinning). It flashes to white and then fades to the start of every commercial.

Technique: 3D animation and CGI.

Audio: An analog "middle B" note that then slices, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. A voiceover can be heard saying "Estrela apresenta..." at the start, though the voiceover was initially omitted.

Availability: Used at the start of commercials.

Tag (2005-2006)
Visuals: On a white background, there is a red ball bouncing once to the center of the background. The ball slices in half and within it is a blue ball that appears to be sliced in half, and within them is another red ball that also appears to be sliced in half and within the other red ball is another blue ball that also appears to be sliced in half as well. The other blue ball reveals what looks like a carousel, and then everything moves up to reveal the same logo from before. Blue ripples can be seen and then red stripes wipe down. It flashes to white and then fades to the start of every commercial.

Technique: 3D animation.

Audio: A "wheel"-like sound as the ball bounces, bubbling sounds accompanying a dreamy synth pad, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. It uses the same voiceover from before.

Availability: Same as before.

Tag (2007)
Visuals: On a white background, the same logo from before (but in 3D this time) is seen: the logo pops down to the center and the rectangle and text move rotation to the center with slight fade-in. Red flowers can be seen and then four stripes (two blue and two red) wipe from the left and two more stripes (one blue and one red) wipe down. The logo (minus the rectangle) then rotates as the rectangle and text do the inverse animation but with slight fade-out instead of fading-in. The logo (minus the rectangle) opens in half and the next half reveals the start of every commercial with the stripes writing "70". The background all fades out.

Technique: 3D animation.

Audio: A rapid xylophone tingle and then a short version of it, followed by the opening theme of the commercial. It uses the same voiceover from before.

Availability: Same as before.

Legacy: At the end of every commercial this tag introduces a new "ding" currently used by the company (a modernized version of the 1970s "G" ding).

Tag (2008-2010)
Visuals: On a white background, the same logo from before (minus the text) draws throughout until the logo is revealed (alongside the text) in 3D this time. The logo then shines with a four-lined shining effect.

Technique: Drawing effects and the 3D logo the CGI shining.

Audio: Drawing sounds followed by the "ding" from the last tag. It uses the same voiceover from before.

Availability: Used at the start and end of commercials.

Tag (2011)
Visuals: Same as the 5th tag except after the logo draws there is a bubbly flaming transition, and then five new characters are added: a family of three (the oldest of the three siblings being a teenage girl with black hair in two buns wearing pink sports clothes and white bottoms; the middle being a pre-teenage blonde boy wearing eyeglasses and white clothes and blue shorts; and the youngest being a little girl with redhead in a tiara wearing red clothes and blue skirt) and their parents (the mother has pink hair and wears green clothes and bottoms, and the father has blue hair and wears a white-and-blue coat and blue jeans). The family pops up surrounding the logo as the logo shines.

Variant: At the end of commercials for Super Massa, Detetive, and Super Jogo da Vida, there is an alternate version where the entire family walks and comes to join the logo, and only the flaming transition and the shining effect are visible and the logo is static as well.

Technique: Same as the 5th tag, but with the 2D characters surrounding the logo.

Audio: Same as the 5th tag, except the voiceover says "Família Estrela apresenta...".

Audio Trivia: The "ding" sound effect from the 4th tag is also heard at one point at the end of the Super Jogo da Vida commercial succeeding the phone sound effect.

Availability: Same as the 5th tag.

Tag (2012-2013)
Visuals: On a white background, a red ball comes out of it and bounces twice. After that, the logo comes to normal with the circle and four-pointed star appearing and the rectangle sliding down and the text appearing letter-by-letter as the logo shines.

Technique: CGI.

Audio: The classic Hanna-Barbera "BOING" sound plays twice followed by the "ding" from the 4th tag. The same voiceover says "Estrela apresenta..." (just like the 4th and 5th tags).

Availability: Same as the 2nd, 3rd and 4th tags.

Tag (March-July 2013)
Visuals: On a white background, there are three flowers. The flowers open as butterflies come out of them, revealing the logo. The logo shines.

Technique: CGI.

Audio: A 8-note harp plays, followed by the "ding" from the 2nd and 3rd tags. It uses the same voiceover from the 7th tag.

Availability: Same as the 7th tag.

Tag (July 2013-April 2014)
Visuals: What looks like the Banco Imobiliário game is seen and then the ending square turns to reveal the logo. The scene turns to reveal the complete logo that shines.

Technique: CGI.

Audio: Game walking sounds, followed by the "ding" from the 7th tag. It uses the same voiceover from the 7th and 8th tags. The opening theme of the commercial is in sync with the entire audio.

Availability: Same as the last tag.

Legacy: This is the final tag with voiceover.

Tag (April-December 2014)
Visuals: On a white background, a blue-and-white gift (tied with a red ribbon and a red bow) comes out of it and stamps the bottom and then stops. The gift unties and opens until the logo comes out of the gift until stopping at the center. The logo shines.

Technique: 3D animation.

Audio: Bounce sounds, followed by the "ding" from the last tag. For the first time in history there is no voiceover since the 2nd tag (the 2nd tag lacks voiceover at first).

Availability: Same as the last tag.

Tag (2015-2016)
Visuals: On a white background, a red ink bottle comes out of it by dropping red color drops. The logo paints by clearing up until the full logo is revealed. The logo shines.

Technique: 2D computer animation.

Audio: A "woo" sound plays twice and then what sounds like a reversed comical falling sound plays, followed by the "ding" from the last tag. Sometimes, the opening theme of the commercial is in sync with the entire audio.

Availability: Same as the last tag.

Tag (2017)
Visuals: On a blue background, the logo zooms out to fit the core of the number 0. The number 8 slides up and is next to the number 0. The word "anos" slides down. The logo shines.

Technique: Computer animation done using Microsoft PowerPoint.

Audio: The "ding" from the last tag.

Availability: Same as the 5th tag.

Tag (2018-2021)
Visuals: TBA. The logo shines.

Technique: TBA.

Audio: TBA. The "ding" from the last tag.

Availability: Same as the 12th tag.

Tag (2022)
Visuals: TBA, the text "85 anos", TBA. The logo shines.

Technique: TBA.

Audio: TBA. The "ding" from the last tag.

Availability: Same as the 12th tag.

Tag (2023-)
Visuals: TBA. The logo shines.

Technique: TBA.

Audio: TBA. The "ding" from the last tag.

Availability: Same as the 12th tag.