Walt Disney Productions

Background
Walt Disney Productions traces its beginnings to the Disney Brothers Cartoon Studio, an animation studio founded in 1923 by and  after the bankruptcy of their Laugh-O-Gram Studio. The studio would change its name to The Walt Disney Studio in 1926, then to Walt Disney Productions in 1929. In 1937, after producing several animated short subjects, the studio produced its first feature Snow White and the Seven Dwarfs, which was the first feature-length American animated film. Released by RKO Radio Pictures, the film was a financial success, and was followed by other equally successful animated features including Pinocchio (1940), Dumbo (1941), Bambi (1942), and the experimental symphony film Fantasia (1940). During World War II, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as Saludos Amigos (1942) and The Three Caballeros (1944). After experimenting with live-action and animation with the controversial 1946 film Song of the South, the studio produced its first fully live-action film, an adaptation of Robert Louis Stevenson's Treasure Island, in 1950.

In 1950, Disney returned to the animated films that made them successful with the release of Cinderella, which was followed in quick succession by Alice in Wonderland (1951) and Peter Pan (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later Buena Vista Pictures Distribution), named after the road on which the studio was situated.

After Walt Disney died in 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as The Jungle Book, The Happiest Millionaire (both 1967), The Aristocats (1970), and Bedknobs and Broomsticks (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron W. Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action endeavors, such as The Black Hole (1979) and Tron (1982), most of which have since gained cult followings. Despite Disney's live-action struggles, the animation unit continued to have success with films such as Robin Hood (1973), The Rescuers (1977), and The Fox and the Hound (1981).

During Miller's tenure, the studio's live-action film division was spun off as Walt Disney Pictures in 1983, and the Touchstone Pictures label was launched a year later in an attempt to branch out into films aimed at older audiences. In 1984, a corporate takeover led by Walt's nephew saw Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of 1985's The Black Cauldron, the company underwent a major restructuring, with the animation unit being spun off to become Walt Disney Feature Animation (now Walt Disney Animation Studios), while the non-animation staff rebranded the studio as the conglomerate known as The Walt Disney Company. With this reorganization, the Walt Disney Productions label ceased to exist, having been the last active golden age animation studio before its reconstructing. Touchstone Pictures would continue to primarily release live-action films, with the exception of the animated films The Nightmare Before Christmas (1993), Gnomeo & Juliet (2011), and Strange Magic (2015), until its closure in 2016. Walt Disney Feature Animation, now headed by Roy E. Disney, would go on to produce The Little Mermaid (1989); the success of that film led to the "Disney Renaissance" of the 1990s, which saw the release of several equally successful animated films such as Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994).

1st Logo (Walt Disney Presents) (December 21, 1948-June 22, 1977)
Visuals: At the start of the film, the 1948 version of the Walt Disney corporate signature is shown with the word "Presents" under it. In 1973, this was changed to "Walt Disney Productions Presents".

Variant: In foreign countries, "presents" is replaced by that country's translation (such as "Presenta" on Italian and Spanish prints).

Technique: Usually this is a still printed cel, but on 101 Dalmatians, xerox-based animation by the company's animation division, now Walt Disney Animation Studios, is used.

Audio: The opening theme of the movie.

Availability: Seen on certain classic Disney shorts and movies of the era, making its first appearance on the True-Life Adventures series of films and last appearing on The Rescuers (1977).
 * However, most films released during this period use an in-credit text instead of the signature script.
 * The foreign versions were only released in theaters, VHS, Laserdisc, VCD and older DVD releases as they are usually replaced with the domestic English credits for current DVD/Blu-ray releases.

Legacy: A favorite among fans of Walt Disney and his classic films.

2nd Logo (Happy 50 Years) (December 22, 1972-July 12, 1973)


Visuals: On a scarlet background with black, wavy, moving Moiré patterns, a version of Disney's 50th anniversary logo (a big "50" with Mickey Mouse ears on the "0" with the word "HAPPY" above it and "YEARS" below) appears and eventually changes the background into a blue background with images of Disney characters, outlined in, facing the 50. The "50" logo zooms out followed by "HAPPY" zooming out above it and "YEARS" doing the same below. Tinker Bell appears, flies around, and waves her wand, changing the screen to black. The 1954 Buena Vista logo would follow.

Technique: Xerox animation, which is again from Walt Disney Animation Studios.

Audio: The first two bars of "When You Wish Upon a Star". An announcer says "And now, a 50th-anniversary presentation from Walt Disney Productions!"

Audio Variant: On international releases, the announcer is absent, and the music is also two full tones lower.

Availability: Appeared before the 1954 Buena Vista logo on the studio's films (both original and reissues) in 1973 and also appeared briefly (twice) on the The Wonderful World of Disney episode "50 Happy Years".
 * It also remains intact on Charley and the Angel.
 * Its first known appearance was on Snowball Express, and its last known appearance was on A Disney Cartoon Jubilee.

3rd Logo (June 25, 1980)


Visuals: Superimposed over the opening credits is "WALT DiSNEY" in the familiar corporate Disney logo style and in yellow. Right under is "PRODUCTIONS", also in yellow.

Technique: Superimposed.

Audio: The opening theme.

Availability: Seen only on Mickey Mouse Disco.
 * The short was seen on television several times (both in the US and internationally), which includes being in episodes of various Disney cartoon compilation shows, such as Mickey's Mouse Tracks, Donald's Quack Attack and The Ink and Paint Club among others.
 * It has never been made available on home video or on streaming, but it can be seen currently on 16mm copies of the short.

Legacy: Probably the first movie logo using the modern "Disney" signature, although it was already in use elsewhere since 1956.

4th Logo (1980)
Visuals: There is a dark blue Mickey head with waves in sky blue within a background and on the Mickey head, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.

Variant: A zoomed-out version exists, appearing alongside the 1975 Paramount Pictures logo.

Technique: A printed card.

Audio: The trailer theme.

Availability: The logo made its only appearance on the international trailer for Robert Altman's Popeye (a co-production with Paramount).
 * The trailer was considered lost until recently when the trailer and the logo were discovered on the Greek VHS release of Donald Duck Goes West. Recently, the Popeye trailer that had this logo was rediscovered again on the Australian VHS release of Summer Magic.

Legacy: It became a subject of discussions and speculations online, and is considered the most mysterious out of all the Disney logos.

5th Logo (1981)


Visuals: Over a blue background, the logo starts with "WALT DiSNEY" in the familiar corporate Disney logo font and in red. Right under is "PRODUCTIONS" in white. The text is zooming in to the camera.

Technique: A zoom effect.

Audio: Just an announcer saying the company name along with the sounds from the trailer.

Availability: Only known to appear on the original theatrical trailer of The Fox and the Hound.

6th Logo (1982)


Visuals: Over a twilight background, the logo starts with the "WALT DiSNEY" script in 3D and in red, with "PRODUCTIONS" below also in red. The background fades into a cloud time-lapse. Lightning sparks appear and accumulate before being absorbed by the Disney logo, which shines and 'melts' into a red ring.

Technique: Live action and traditional animation.

Audio: A choir, followed by sounds of electricity, which is part of the video's theme.

Availability: Seen on a 1982 Walt Disney Home Video promo/demo tape.

7th Logo (1985)
Visuals: Over a red background is "WALT DiSNEY" in white, with "PRODUCTIONS" and "PRESENTS" below.

Technique: Still digital graphic.

Audio: None.

Availability: Seen on the UK pre-cert VHS releases of Walt Disney's Cartoon Classics: Cartoon Bonanza 1 and 2, respectively.