Sony Video Software, Inc.

Background
Sony Video Software, Inc. (also known as SVS) was established in 1979 by Sony Corporation of America. In 1991, two years after Sony's acquisition of Columbia Pictures and its sister company Triumph Films, SVS was reincorporated as SVS/Triumph.

1st Logo (1983-1987)
Visuals: On a black background is a white Sony logo with a registered trademark symbol to the right. Below it, in either Futura or Avant Garde Gothic font, are the words "VIDEO SOFTWARE OPERATIONS (or COMPANY)".

Technique: None.

Audio: None.

Availability: Seen on VHS copies of The Snowman, as well as a VHS of Slaughterhouse Rock.

2nd Logo (1987-1991)


Visuals: On a black background, a blue “V” zooms away from the viewer and makes a dip to the center while two blue “S”s slide from behind the "V", one going to the left, the other to the right. “Inc” slides from the bottom sideways to the right of the letters. A light blue box surrounds the whole thing.

Technique: Simple, but effective CGI.

Audio: A synthesized whoosh followed by a reversed cymbal.

Availability: Seen on '80s prints of The Snowman, Honeymoon Horror, An Unremarkable Life, The Rejuvinator, Best of the Best, Tiger Warsaw, Out of the Body, Night Wars, Cameron's Closet, Spookies, Escape from Safe Haven, Midnight (starring Lynn Redgrave), No Dead Heroes, Summer Job, and One Man Out. It also made a surprise appearance on a 1998 reprint of Best of the Best with a SVS/Triumph label and a Columbia TriStar Home Video box.