Infinifilm

Background
Infinifilm, first introduced in 2001, was New Line Cinema's brand of specialized DVDs containing a feature to notify viewers of special features on the disc applicable to the scene currently playing, such as interviews, behind-the-scenes footage or deleted scenes. If the user chose to watch one of these special features, the movie would be paused and the special feature would then be played. After that, the user would be returned to the point in the movie where they left off.

The last Infinifilm DVD release was The Number 23 in 2007. Many of the label's films that New Line ported to Blu-ray featuring the original Infinifilm content were rebranded as "Focus Points." New Line then abandoned Infinifilm, most likely due to the 2008 absorption by Warner Bros.

Logo (July 10, 2001-July 24, 2007)


Visuals: On a black background, a white light flashes, creating one white horizontal line and three curved lines. Each line waits a second before it appears. Then, they swirl into place as the line flips up to reveal it’s a stone square. Two filmstrips fly into place, forming the New Line logo. When everything is in place, the logo sends off a white flash, turning it completely. Underneath the logo, but not directly in the center, are the words “NEW LINE HOME ENTERTAINMENT”, which appear just before the flash goes away, at which point, “Infinifilm”, in two different fonts, fades in. Last, a laser sweeps out the words, “go beyond the movie...”, and then the logo fades out.

Technique: CGI.

Audio: The famous New Line fanfare, with three “gunshots” as the lines appear, a synth sweep as the logo forms, another “gunshot” as the logo flashes, and then, one last synth sweep for the laser wiping in “go beyond the movie...”.

Availability: Seen on all DVDs released under this label like Final Destination 2, Elf, and Willard among others. It was also seen on the 2-disc Special Edition of the original A Nightmare on Elm Street. It debuted on their release of Thirteen Days and last appeared on their release of The Number 23.