2K Sports

Background
Sega created the Sega Sports brand in 1993 to publish numerous sports and racing games, mainly for its own platforms (Genesis, Game Gear and Saturn, and later the Dreamcast). When Sega decided to partner with ESPN in 2002, the brand was renamed to ESPN Videogames in 2003. Later in 2005, Sega sold Visual Concepts (the primary developer of the brand), Kush Games, the 2K IP and several sport licenses to Take-Two Interactive and the label was renamed to 2K Sports, until 2014, where the brand name is dropped and was released as simply as 2K (The 2K Sports logo was used on the title screen (except for mobile titles) until 2015).

1st Logo (February 23, 2005-)
Visuals: Same as the 2005 2K Games logo, but the frames and lines at the start are now circles with a more broken look to them, and "SPORTS" appears underneath the shield instead. The "2K" logo is also displayed at first as stadium lights before they flash brightly at the end, changing to the regular logo.

Variants:
 * On Nintendo DS games, the logo is still and has no relief effect.
 * On most games by 2KS, the still logo is inverted.

Technique: CGI.

Audio: A loud majestic trumpet tune.

Availability: The glowing still version on black appears on newer NBA titles, for example NBA 2K11.

2nd Logo (September 26, 2005-September 10, 2009)
Visuals: On a white background, the 2K shield spins in from the left before it vibrates and a copy spins in from the middle, while another copy briefly appears in front of the screen. The "SPORTS" text then spins in letter-by-letter before the entire screen flashes. From it, 6 sports players of various types appear acting out while a streak of lines swirls around the front of them, with them all leaping off-screen, leaving the logo behind slowly zooming in.

Technique: CGI.

Audio: Sounds of banging and blasting, then a crowd cheering.

Availability: It's known to appear at least on NBA 2K6, MLB 2K6 and The Bigs games.