Excel Entertainment

1st Logo (2000s)
Visuals: A flash happens, and the screen zooms out. We see a metallic blue human-like figure holding a flag on a dark blue background. The figure waves the flag around, and a flash occurs once the flag is held toward the center. The flash reveals, on a black background, the silhouette of the figure holding the flag, and the word "E X C E L" (in corporate font) forms under the silhouette. "entertaiment" fades in under "E X C E L"

Technique: 2D animation.

Audio: A calm, glassy theme.

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2nd Logo (2011-)
Visuals: On a teal space background, we see some transparent ribbons moving. A flash occurs near the bottom left corner, revealing the (now redesigned) human-like figure from the previous logo standing on a pedastal. The figure waves the flag around, while the camera gets multiple angles. Finally, when the figure stop moving and the pedestal fades out underneath them, the ribbons exit from the scene, revealing the words "EXCEL ENTERTAINMENT" in a futuristic font.

Technique: Stellar CGI.

Audio: A majestic and powerful fanfare, which is the theme of the film Lakshya.

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Legacy: This logo is a favourite to many.