HGTV

1st ID (1997-2001)
Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

2nd ID (2001-2002)
Visuals: There is moving shots of objects or objects doing something and it occurs in screens of smaller squares, the words "UK Style" fade in along with a little shape made of two small squares and two bigger rectangles.

Technique: The live-action footages going on in the squares.

Audio: Unknown.

3rd ID (2002-2004)
Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

4th ID (2004-2009)
Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

ID (April 2009-2020)
Visuals: There is live-action footage of areas inside a house, and there's writing being shown on some of the items and several quotes are shown on these items. The word "Serif" gets written in the middle.

Variant: On some idents there would be a byline saying "'Serif" and a picture of the Aviva logo would be under that.

Technique: The writing in the shots of the house being shown. Done by Red Bee Media.

Audio: Unknown.

ID (January 21, 2020-)
Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.