Hoyts Cinemas

Background
Hoyts Cinemas is a Chinese-owned Australian cinema chain, and is also the largest cinema group in Australia.

1st Trailer (1988-1992)
Logo: Against a starry space background, we see a series of multicoloured light beams moves across the screen at either left or right angles. A circular light (likely a star) then explodes into view, and more light beams emerge from the star. A series of trailing Hoyts logos then flies into view, which quickly come together to form a single golden Hoyts logo. The star flashes behind the logo while it shines, The logo then turns on its side, transforming itself into three rings. The rings the fade out as a bucket of popcorn fades in, which turns on its side to reveal a cup of soda to its right. Various candy bars fly across the screen, the last of which fills up the screen and then slides away as an outline of a trash can is drawn. Empty containers fly into the trash can, then it zooms out as a red circle is drawn. The red line moves inside the circle to draw a cigarette, then two more red lines fly in and place themselves across the cigarette to complete the "No Smoking" sign. The sign flashes once and then a series of red rings emerge; the last of which dissolves the sign as an exit sign appears. The exit sign turns to face the screen then shifts to the bottom right to make room for three more signs at the other corners. The text "Please note the location of EXITS." wipes in to fill the centre space between the signs. The text is then changes to read "They are at the front and rear of this auditorium." A new star explodes into four light beams which break apart the exit signs which then merge into a single sign with red text reading "Thank you for not talking during the movie." The text flashes, then the sign rotates itself around to reveal the gold Hoyts logo. The logo flashes, then a third star explodes and shoots off more light beams. The white text "Enjoy The Show!" wipes in underneath the logo. Both the logo and text flash once more as the light beams disappear, then the trailer fades out.

Technique: CGI.

Music/Sounds: A vaguely space-themed but otherwise generic feature presentation fanfare.

Availability: This was also used for Hoyts' U.S. branch, which was sold in 2003 to Regal Cinemas.

2nd Trailer (1992-mid 1990s?)
Logo: Unknown

Technique: CGI.

Music/Sounds: Unknown

Availability: Exitnct.

3rd Trailer (mid 1990s?-1997)
Logo: Against a blue sky background, we see a reddish-pink Hoyts logo fly across the screen before centering itself. A series of grey tubes begin protruding out of the logo, then rotate upwards until they stretch across the screen from top to bottom while a star shines from the middle of the logo. The logo fades out to a row of candy dispensers which pan downwards until we see a close up of some gummy bears. The gummy bears are then seen raining down until landing inside a bag marked "Candy". We then cut to a close-up shot of a popcorn popper, followed by a Coca-Cola cup being filled. We then cut again to a rotating series of soft drink cups (Sprite on the left, Coke in the centre, and Diet Coke on the right). We then see a CGI trash receptacle with various containers flying into it, the word "Please" flies in next to the receptacle before dispensing itself. The flap closes to briefly reveal the words "Pitch In" before we cut to a series of exit signs detach from one another and fly towards the four corners of the screen. The text "Exits are located at the front and rear of this auditorium." slide into the centre while this happens. The signs then fly away as the text zooms out, then a cigarette rotates into place. Four red circles with lines across them fly towards the cigarette and combine to form a "No Smoking" sign. The word "Talking" flies towards the centre as the "No" signs flip apart around it to indicate "No Talking". The signs then remerge around the word before flying off the screen as the tubes reappear. The words "Enjoy The Show" form a spinning ring which descends and places itself at the centre of the tubes. The completed piece then pans towards the screen at a right angle as the trailer fades out.

Technique: CGI.

Music/Sounds: A cinema fanfare.

Availability: Like the 1988 trailer, this was used at both the Australian and U.S. branches.

4th Trailer (2002?-2009?)
Logo: On a black background, we see the word "Experience" in a faint green light, with a star-like shape representing the "X". A series of blue lights shine vertically from each of the letters, which fades into a series of crystals. A new group of darker blue lights begin firing at and breaking the crystals, before descending into a pit of fire. We fly across the fire pit until exiting out from the opposite side, where it's revealed to be a star around which several asteroids orbit. The asteroids fly out of orbit before breaking apart and turning back into crystals. The asteroid-crystals now orbit a ring of red light, one of which flies across the screen as the scene changes to a series of tubes crisscrossing each other. The tubes pull back until reforming the "X" star from earlier, which flies out until it meets with the other letters in the word "Cinemaxx". The "X" flashes to form the "M" while the two "X's" at the end form themselves from a separate set of star-shapes. A red laser light jumps around the letters until the entire word flips out and explodes into a bright yellow light. The yellow light zooms out until aligning with a red light to form once again the "X" in "Experience" while the other letters slide back into place. The text again flips out into another series of crisscrossing red lights with an orange star at its center. A series of disconnected circles emerge from the star while its light forms the Hoyts logo one letter at a time. When it's finished, the text "Cinemas" fades in underneath the logo while a barely visible spotlight shines vertically across the logo. The logo then centers itself and then holds against a ring of fire before fading out.

Technique: CGI.

Music/Sounds: A dreamy space fanfare accompanied by various sci-fi sound effects and a woman's singing voice. A narrator is also heard reciting "Digital Sound...Stadium Seating...Larger Screens...Cinemaxx.....Hoyts."

Availability: Extinct.

5th Trailer (2003?-2004?)
Logo: We open with a close-up shot of a film projector turning on and beginning to play a film, after which follows a live-action montage of people preparing to see a movie (buying tickets, purchasing concessions, walking the aisles, a red carpet opening, a close-up of a seat's cup holder, and finally a couple sitting in the auditorium) plus a computer diagram rendering of a pair of seats, and a close-up of an eye. Between each of the clips are a series of orange filmstrips displaying a variation of Hoyts's then current "Hot" campaign slogan ("Hot Tickets", "Hot Stuff", "Hot Deals", "Hot Events", "Hot Sound", "Hot Seats", "Hot Screens", "Hot Movies") It ends with the last filmstrip displaying the single word "Hot" until shifting upwards to show the full slogan of "If it's hot, it's Hoyts" before a blue light appears and flashes out of the filmstrip (much like a TV turning off) to show Hoyts's website.

Technique: A mix of live-action and slit-scan animation.

Music/Sounds: A generic pop tune with various singers shouting out "It's Hot, Hot, Hot!" At the end a narrator voices the above slogan.

Availability: Extinct.

6th Trailer (2009-2012)
Logo: Same as the last Hoyts Distribution logo except "DISTRIBUTION" is changed to "CINEMAS".

Technique: CGI.

Music/Sounds: Same as the last Hoyts Distribution logo.

Availability: Extinct.

7th Trailer (2012-2014)


Logo: On a space background, a sudden light burst appears and the radiation blasts off into space, we zoom into the supernova, zooming in to reveal the then-new Hoyts logo in orange as the letters zoom into place, the Hoyts logo fades to red, with a supernova like radiation core behind it, keeping the letters together, it slightly turns to the right, before fading out.

Technique: CGI.

Music/Sounds: A beacon noise resmbling a ding plays, followed by bass whirring sounds before whooshing as the viewer zooms to the logo, then a strange whirring sound which holds until the logo completes.

Availability: Seen after the ads and trailers, immediately after the "Turn off your phones" ad from Telstra or Optus.

8th Trailer (2014-2018)
Logo: We pan around the "H" symbol in "HOYTS", as it slides into place, we fade out, then we pan around as the "OYTS" in "HOYTS" slide into place, as they slide into place two half cross lines light up, then as we slowly zoom out the cross marks close up (like a door) to create an "X" which covers the screen, it shrinks and spins into the words "eXperience more", a white blast zone ripple effect is around the "X", then the "X" spins and zooms through the camera and we see the Hoyts logo being panned around one more time, we fade to black.

Technique: CGI.

Music/Sounds: A bass riff, similar to the Vue Cinemas theme, a descending bass tone, a laser zap, accompanied by an orchestra theme akin to that of a superhero movie, then as the orchestra tenses and rises (the "X" doing its thing), a blast, sort of like something heavy hitting the ground and the sound of electricity crackling, a bass drop, ("X" zooms at camera) a shifting sort of whoosh, then the Hoyts logo appears again as the orchestra ends its piece.

Availability: Same as before.

9th Trailer (2018- )
Logo: On a white background, we pan around as what appears to be wine flows into the centre of the screen and fills in the Hoyts logo, we cut to a birds eye view of the logo and the text "Experience More" fade in beneath it.

Technique: CGI.

Music/Sounds: A sudden, loud flowing of liquid.

Availability: Current.