Estrela

Background
Estrela (full name: Manufatura de Brinquedos Estrela S.A.) is a traditional Brazilian toy factory, founded by Siegfried Adler on June 27, 1937. The company establishes October 12 as the "Dia do Brinquedo Estrela" ("Estrela Toy's Day" in Portuguese).

Tag (December 1996; December 1998)
Visuals: Over a studio apartment at night with lights moving around, the current logo of the company is superimposed over a 12-line billboard where each line spins from the light-covered ambient to reveal what covers each line. Next to it are 13 blocks resembling TVs (6 of them have the logo with only the circle and four-pointed star intact; the other 7 have white screen). It cuts to the same scene but the 6 TVs in their point of view are visible. It cuts to the same scene but in it is a square-shaped door-like metallic construction object in its point of view, as all the lights that were moving around come together to light up the object revealing a golden-toned sun-like light turning a white background fading to the start of every commercial.

Technique: 2D computer animation.

Audio: A moderate-tempo synth tune starting off with a synthesized glissando and then a chorus of children singing the company name and then three synth notes and what sounds like a man yelling the company name.

Later Audio Variant: In late December 1998, it used a fast rock tune starting off with a powerful guitar note and then rock singers singing the company name twice.

Availability: Used at the start of commercials every December (excluding in December 1997). Examples are Leva Nenê, Cirandinha, Macaco Tremelique, Amiguinha, among others. The later audio variant can be found in the last commercials to use the tag, such as Chapeuzinho Surpresa, in late December 1998.

Tag (2002-2004)
Visuals: On a blue background, the current logo of the company goes up (with only the star spinning) and then turns to the center (when the star stops spinning). It flashes to white and then fades to the start of every commercial.

Technique: 3D animation and CGI.

Audio: An analog "middle B" note that then slices, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. A voiceover can be heard saying "Estrela apresenta..." at the start, though the voiceover was initially omitted.

Availability: Used at the start of commercials, such as Eliana, Susi, Moranguinho (not the 1980s doll of the company), among others.

Tag (2005-2006)
Visuals: On a white background, there is a red ball bouncing once to the center of the background. The ball slices in half and within it is a blue ball that appears to be sliced in half, and within them is another red ball that also appears to be sliced in half and within the other red ball is another blue ball that also appears to be sliced in half as well. The other blue ball reveals what looks like a carousel, and then everything moves up to reveal the same logo from before. Blue ripples can be seen and then red stripes wipe down. It flashes to white and then fades to the start of every commercial.

Technique: 3D animation.

Audio: A "wheel"-like sound as the ball bounces, bubbling sounds accompanying a dreamy synth pad, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. It uses the same voiceover from before.

Availability: Used at the start of commercials, such as Susi.

Tag (2007)
Visuals: On a white background, the same logo from before (but in 3D this time) is seen: the logo pops down to the center and the rectangle and text move rotation to the center with slight fade-in. Red flowers can be seen and then four stripes (two blue and two red) wipe from the left and two more stripes (one blue and one red) wipe down. The logo (minus the rectangle) then rotates as the rectangle and text do the inverse animation but with slight fade-out instead of fading-in. The logo (minus the rectangle) opens in half and the next half reveals the start of every commercial with the stripes writing "70". The background all fades out.

Technique: 3D animation.

Audio: A rapid xylophone tingle and then a short version of it, followed by either a synth-organ tune or the opening theme of the commercial. It uses the same voiceover from before.

Availability: Used at the start of commercials, such as Pim Pam Pum, Susi, among others.

Legacy: At the end of every commercial this tag introduces a new "ding" currently used by the company (a modernized version of the 1970s "G" ding).

Tag (2008-2010)
Visuals: On a white background, the same logo from before (minus the text) draws throughout until the logo is revealed (alongside the text) in 3D this time. The logo then shines with a four-lined shining effect.

Technique: Drawing effects and the 3D logo the CGI shining.

Audio: Drawing sounds followed by the "ding" from the last tag. Early commercials used the 4th tag's music. It uses the same voiceover from before.

Availability: Used at the start and end of commercials, such as Super Massa, Susi, Chuquinhas, Ferrorama, among others.

Tag (2011)
Visuals: Same as the 5th tag except after the logo draws there is a bubbly flaming transition, and then five new characters are added: a family of three (the oldest of the three siblings being a teenage girl with black hair in two buns wearing pink sports clothes and white bottoms; the middle being a pre-teenage blonde boy wearing eyeglasses and white clothes and blue shorts; and the youngest being a little girl with redhead in a tiara wearing red clothes and blue skirt) and their parents (the mother has pink hair and wears green clothes and bottoms, and the father has blue hair and wears a white-and-blue coat and blue jeans). The family pops up surrounding the logo as the logo shines.

Ending Variant: At the end of the commercials for Lalaloopsy and Susi, the animation starts right when the flaming transition starts. The opening version is used at the end of all other commercials (excluding Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise).

Another Variant: At the end of commercials for Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise, there is an alternate version where the entire family walks and comes to join the logo, and only the flaming transition and the shining effect are visible and the logo is static as well.

Technique: The entire animation from the 5th tag, plus 2D animation.

Audio: The 5th tag's audio plays, except the voiceover says "Família Estrela apresenta...". The ending version has either just the "ding" from the 4th tag at the end, or the full audio from the 6th tag.

Audio Trivia: The "ding" sound effect from the 4th tag is coincidentally also heard at one point at the end of the Super Jogo da Vida commercial succeeding the phone sound effect.

Audio Variant:


 * The alternate version (like the ending version) has just the "ding" from the 4th tag at the end. On the commercials for Detetive and Super Jogo da Vida, the voiceover ends the commercials saying the slogan "Se é diversão, é da família." (exclusively created for the 5th tag) followed by the "ding" from the 4th tag.
 * The FaçArte commercial has the voiceover saying the aforementioned slogan when the commercial ends followed by the aforementioned "ding" sound effect.

Availability: The opening version is used at the start of commercials for Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise, and at the start and end of commercials for FaçArte, Bibi e Peralta, Fofolete Sorvetinho, and Ickee Stikeez. The ending version is used at the end of the commercials for Lalaloopsy and Susi. The alternate version is used at the end of commercials for Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise. It was said the opening version was rumored to also have appeared at the start of and the alternate version was rumored to also have appeared at the end of the commercial for Super Banco Imobiliário, but it's confirmed they TBA.

Tag (2012-2013)
Visuals: On a white background, a red ball comes out of it and bounces twice. After that, the logo comes to normal with the circle and four-pointed star appearing and the rectangle sliding down and the text appearing letter-by-letter as the logo shines.

Ending Variant: The Estrela logo is seen under the number "5" of a decorative-like text reading "75" in the Arial Rounded font with "anos" below. Seen at the end of commercials for Super Massa, Cupcake Surpresa, Carrossel, Giratron, Se Vira Eletrônico, Um Milhão na Mesa, Fofolete Dark Fashion and Boca Rica; and also appeared at the end of the 75th-anniversary institutional presentation.

Another Variant: At the end of the commercial for Zombie Zity, the opening version is superimposed over the commercial's end tag and is at the bottom-right corner of the screen with the URL below it.

Technique: CGI.

Audio: The classic Hanna-Barbera "BOING" sound plays twice followed by the "ding" from the 4th tag. The same voiceover says "Estrela apresenta..." (just like the 4th and 5th tags). On the 75th-anniversary institutional presentation, the voiceover is absent.

Audio Variant: The ending version has twinkling sounds that is carried from the end theme of the commercial, followed by the "ding" from the 4th tag. On the 75th-anniversary institutional presentation, the audio plays along with the end of the company's famous jingle ("Toda criança tem uma Estrela dentro do coração"; first used on October 12, 1987--the year Estrela celebrated its 50 years--).

Other Audio Variant:
 * On the second version of the Cupcake Surpresa commercial of 2012, just a different "ding" sound (the one currently used in the internet) when the logo shines.

Availability: The opening version is used at the start of commercials for Super Massa, Cupcake Surpresa, Carrossel, Giratron, Se Vira Eletrônico, Um Milhão na Mesa, Fofolete Dark Fashion and Zombie Zity; and also appeared on the 75th-anniversary institutional presentation. The opening version doesn't appear at the start of the commercial for Boca Rica. The ending version is used at the end of all the aforementioned media, whereas Zombie Zity used the superimposed version.

Tag (March-July 2013 (opening and ending versions); July 2014 (ending version); January 2014-January 2015 (Faz de Verdade videos))
Visuals: On a white background, there are three flowers. The flowers open as butterflies come out of them, revealing the logo. The logo shines.

Ending Variant: The Estrela logo slides to the left of the background as there are even more flowers that are all taking off in the wind. The logo shines.

Technique: CGI.

Audio: A 8-note harp plays, followed by a reverberated version of the "ding" from the 2nd and 3rd tags. It uses the same voiceover from the 7th tag.

Audio Variant: The ending version has whooshes when the flowers wind, followed by the reverberated "ding".

Other Audio Variant: On the commercial for Brigaderia, the opening version uses the audio from the second version of the Cupcake Surpresa commercial of 2012.

Availability: The opening version is used at the start of commercials for Brigaderia, Lara Cresce Cabelo e Sofia Hair Studio, Pixy Punks, Faz de Verdade and the latter's videos (at least one of these videos use it at the end). The ending version is used at the end of all the aforementioned media (with the exception described above). The ending version makes a surprise appearance at the end of the commercial for Zic Zac.

Tag (July 2013-April 2014)
Visuals: What looks like the Banco Imobiliário game is seen and then the ending square turns to reveal the logo. The scene turns to reveal the complete logo that shines.

Ending Variant: The first half of the animation is cut.

Technique: CGI.

Audio: Game walking sounds, followed by the "ding" from the 7th tag. It uses the same voiceover from the 7th and 8th tags. On most of the commercials, the opening theme of the commercial is in sync with the entire audio. The ending version cuts the first half of the audio.

Availability: Used at the start and end of commercials for Magic Jinn, Vire a Mesa, Super Banco Imobiliário and Super Jogo da Vida.

Legacy: This is the final tag with voiceover.

Tag (April-December 2014)
Visuals: On a white background, a blue-and-white gift (tied with a red ribbon and a red bow) comes out of it and stamps the bottom and then stops. The gift unties and opens until the logo comes out of the gift until stopping at the center. The logo shines.

Ending Variant: Just the logo shining.

Technique: 3D animation.

Audio: Bounce sounds, followed by the "ding" from the last tag. For the first time in history there is no voiceover since the 2nd tag (the 2nd tag lacks voiceover at first).

Audio Variant: The ending version has just the "ding" from the last tag.

Availability: The opening version is used at the start of commercials for Super Massa, Pipiticos, Cupcake Surpresa, Meu Espelho Encantado, Peppa Pig, Fala Sério, Super Banco Imobiliário, Isa e Malu, O Show da Luna, Aquaplay, among others. The ending version is used at the end of all the aforementioned media.

Tag (2015-2016)
Visuals: On a white background, a red ink bottle comes out of it by dropping red color drops. The logo paints by clearing up until the full logo is revealed. The logo shines.

Ending Variant: Like the 10th tag, just the logo shining.

Technique: 2D computer animation.

Audio: A "woo" sound plays twice and then what sounds like a reversed comical falling sound plays, followed by the "ding" from the last tag. Sometimes, the opening theme of the commercial is in sync with the entire audio.

Audio Variant: The ending version has the audio from the 10th tag's ending version.

Availability: The opening version is used at the start of commercials for Super Massa, Cupcake Surpresa, Detetive, Peppa Pig, O Show da Luna, Elefantchim, Pipiticos, Aquaplay, among others. The ending version is used at the end of all the aforementioned media.

Legacy: This was the final tag to appear at the start of commercials (especially the final tag to have the opening version) until the 14th tag.

Tag (2017)
Visuals: On a blue background, the logo zooms out to fit the core of the number 0. The number 8 slides up and is next to the number 0. The word "anos" slides down. The logo shines.

Technique: Computer animation done using Microsoft PowerPoint.

Audio: The audio from the 10th tag's ending version.

Availability: Used at the end of commercials for Super Massa, Pipiticos, Masha e o Urso, Moranguinho, among others; and also of the 80th-anniversary institutional presentation.

Tag (2018-2020)
Visuals: The Estrela logo zooms in to the center of the background and then shines.

Technique: The zoom-out and the shining.

Audio: The audio from the 10th tag's ending version.

Availability: Used at the end of commercials for Super Massa, O Show da Luna, Pogobol, Banco Imobiliário, among others.

Tag (2020-2021)
Visuals: Over a surface looking like a desk, a coloring book changes page-to-page with the logo drawing in until the logo is completely revealed. The logo then shines.

Ending Variant: The first half of the animation is cut. Also, the URL is seen underneath.

Technique: 2D animation.

Audio: Cartoony sounds and then twinkling sounds followed by either the reverberated "ding" from the 8th tag (as seen on Pogobol) or the "ding" from the 4th tag. On the commercial for action games, a new "ding" (sounding like a lower-pitched version of the "ding" from the 2nd tag) is used instead.

Audio Variant: The ending version cuts the first half of the audio still retaining part of the cartoony sounds and the above "ding" sounds (in the options above).

Availability: The opening version is used at the start of commercials for Super Massa, Pogobol, among others. The ending version is used at the end of all the aforementioned media.

Legacy: This is the first tag to appear at the start of commercials--especially the first tag to have the opening version--since the 11th tag.

Tag (2022)
Visuals: On a white background, four fishes (two blue and two red) swim around the Estrela logo. The logo draws as the fishes turn lines (similar to that of a DNA) (not unlike hourglass). The logo then twirls around to make room for the gold text "85" in the Arial Rounded font, as red and blue fireworks display.

Technique: 2D computer animation.

Audio: A string tremolo chord and then a held-out string note. Twinkling sounds play and then firework sounds as the fireworks display.

Availability: Used at the start and end of commercials for Falcon, Topo Gigio, among others; and also appeared on the 85th-anniversary institutional presentation.

Tag (2023-)
Visuals: Two raindrops (one red and one blue) drip to reveal the logo that completely dries out all the blank portions until the logo is completely revealed. The logo shines.

Ending Variant: The first half of the animation is cut.

Technique: 2D computer animation, plus the shining from the 14th tag.

Audio: The 14th tag's audio is in sync with the 11th tag's audio (for the latter, sans the "ding").

Audio Variant: The ending version has the 14th tag's audio only in sync.

Availability: The opening version is used at the start of commercials for Super Massa, Pogobol, among others. The ending version is used at the end of all the aforementioned media.