Initial Entertainment Group

Background
GK Films is a British/American film and television production company founded in 1990 by English film producer Graham King, located in Santa Monica, California. In 2005, the firm, which was known as Initial Entertainment Group at that time, signed a deal with Warner Bros. Pictures.

1st Logo (November 20, 1998-June 14, 2002)
Visuals: Three letters "I", "E", and "G") fly from left, up and right sides. The words "Initial Entertainment Group, Inc." appear below, the logo shines. Then the explosion-like light effect appears in the middle.

Variant: There is a version where it was seen in a different still print version sharing the screen with the USA Films logo on Traffic.

Technique: CGI.

Audio: A soft and quiet music composition with piano and strings.

Availability: Used on Very Bad Things, Traffic, The Florentine, and Savior. It is unknown if it appeared on the international theatrical release of Ali, as all other international home video prints and TV airings use the next logo.

2nd Logo (December 20, 2002-September 5, 2008)
Visuals: On a light background, seven silver bars fly from beyond, zoom out and move to the center of the screen. They stand in a row and rotate vertically to reveal "INITIAL" word. The separation line stretches below, with "ENTERTAINMENT GROUP INC" underneath. The logo is outlined by transparent shield.

Technique: CGI.

Audio: None. However, on Laws of Attraction, there are swooshes when the bars fly in, with drums overlapping, followed at the end by a cymbal crash.

Availability: Was seen on the original DVD releases of Aviator, Laws of Attraction and Gangs of New York as well as most international prints of Ali. It was also seen replacing the first logo on old films, and plasters the Paramount Pictures logo on international prints of Next (2007). Not every film have the logo, especially it's not seen on Blu-Rays, which use American prints.