Gillette

Gillette is an American brand of safety razors, currently owned by Procter & Gamble since 2005. It is based in Boston, Massachusetts, United States.

Tag (1989-199?)

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Visuals: On a black background, a metallic version of the Gillette logo of the time is seen, along with a blue line below the logo. A blue ray of light is illuminated from the top-right corner of the screen and moves from left to right, forming the slogan "The Best a Man Can Get" (in Futura) in the process. The Gillette logo shines twice.

Variants:
 * The slogan may be translated in some countries:
 * France: "La Perfection au Masculin"
 * Germany: "Für das Beste im Mann"
 * Spain: "Lo Mejor para el Hombre"
 * Italy: "Il Meglio di un Uomo"
 * Arab countries: "مايستحقه الرجال"
 * Poland: „Najlepsze Dla Mężczyzny”(lit. "What the men deserve")
 * In variants that use the right-to-left script for their slogans (like the Arabic and Urdu variants), the ray goes from right to left, and moves back to the top-right corner after it forms the slogan.

Technique: CGI.

Audio: An enthusiastic rock tune, accompanied by a group of men singing "Gillette" and its accompanying slogan ("Gillette, The Best a Man Can Get!").

Availability: Seen on commercials from 1989 to the mid or late 1990s.