Rediffusion London

Background
Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964, the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames Television (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.

In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.

1st Logo (September 22, 1955-April 5, 1964)
Logo: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Serif" and "Serif" or "Serif" slide from the right and left sides of the screen, respectively.

Variants:
 * There is a still logo that's already formed and just the music plays.
 * Later versions of this logo have the text appear bolder.

Technique: Traditional animation.

Music/Sounds: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Music/Sounds Variant: The original version used a stately eleven-note jingle played on a trombone.

Availability: Extinct. Can be found on sites like TVARK, among other recordings.

2nd Logo (Late 1950s?-1964)
Logo: Set against what appears to be a car is a slightly smaller version of the star from before with the words "Serif" shown with "Serif" in a slightly smaller font below that. The camera then quickly pans up to a cameraman on a crane.

Technique: Live-action.

Music/Sounds: Same as the first logo.

Availability: Extinct; apparently used on outside broadcast (live remote) shows and news programming.

3rd Logo (August 10-September 16, 1959)
Logo: On a background, we see the Adastral star in a small size at the left side of the screen. Besides it is "for" and underneath both of them is "Associated-Rediffusion".

Technique: None.

Music/Sounds: Same as the first logo.

Availability: Only seen on Gert and Daisy.

4th Logo (April 6, 1964-July 29, 1968)
Logo: On a background, a black rectangle extends to both sides of the screen. Once it's done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:
 * On the first year it was used, after the above details, the background would turn black via a sliding effect.
 * On one episode of No Hiding Place, after this transition is complete, the background fades into the opening of the series with the logo superimposed into the shot.
 * On Farewell Arabia, the logo is smaller.
 * A Christmas variant exists where the background is a live-action batch of tinsel tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is an old-timely font, which has a heavy drop-shadow effect that wipes in before.

Technique: Traditional cel animation.

Music/Sounds: A seven note horn fanfare composed by Johnny Dankworth.

Music/Sounds Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: Same as the previous logo. The colour version was probably used in a few colour programmes prior to the 1968 loss of this franchise.