Mei Ah Entertainment

Background
Mei Ah (美亞), like its competitor Universe (寰宇), has a humble beginning as a distributor of VHS and LD, later VCD and DVD, witnessing the revolution of visual storage media in the past 30 years. Established in 1984 by Li Kuo-hsing (李國興), Mei Ah Group stepped into film production and distribution in 1990, and listed in the Hong Kong stock exchange in 1993. Joe Ma (馬偉豪) has been one of the active directors under the Mei Ah umbrella. Mei Ah also has a subsidiary Brilliant Idea Group (天下電影製作, later renamed as Big Pictures 天下影畫).

1st Logo (1984-1991)
Visuals: On a space background, we see three RGB bars flying and stopping at the center. The red bar is rounded at the top and the blue bar is rounded at the bottom flying and stopping on the center in a stacked form. The text "Times New Roman", as well as a globe outside of the text appears, flipping and zooming out until both stop right at the bars. The Chinese letters in yellow zoom in via the "rollercoaster" effect below the stacked RGB bars. The red words "MEI AH VIDEO PRODUCTION LTD." wipes in and a blue trail appears behind said text.

Variant: On LaserDisc prints, the Chinese words are the color gold, the company name says "serif" and doesn't have a trail behind said name, and both the chinese and company name are in a 3D-like perspective form.

Technique: CGI.

Audio: A triumphant fanfare (which is "Opening Fanfares 3" by Alfred Kluten, a production music off the album 81 Fanfares!), followed by whooshes and laser sounds.

Availability: It's seen on home videos and LaserDiscs on the time, one being a LaserDisc print of The Ancients and another being a Mei Ah Video print of Rock n Roll, among others.

2nd Logo (1991-2006)
Visuals: On a blue space background, we see the same three bars, but 3D and with filmstrip-like holes, flipping and placing themselves. Then the Mei Ah globe (now gold, without text) zooms out and flips. After a few seconds, the MEI AH text appears by a light. The Chinese letters and the text "serif" fades in and shine in rainbow colors, while stars appear on them. Finally, the company name turns white.

Variants:


 * On LaserDiscs, the English text now says "serif".
 * In films, the English text now says "serif", and said text, as well as the chinese text, is in a silver color

Technique: CGI.

Audio: Another triumphant fanfare soundtrack named "Monuments" from an album named "TV - POWER PACK" by Delle Haensch and Klaus Netzle for Selected Sound (SEL). with the middle part removed.

Availability: Like the last logo, this is also seen in films produced and/or distributed by the company. The LaserDisc variant makes an appearance on the first Mei Ah DVD of The Mission (since it uses the exact same transfer made for the LaserDisc).

1st Logo (1990-2003)


Visuals: On a black background, the words "MEI AH", in a blue color, zooms out and spin. A rounded rectangle, lines and four dots zoom in behind the text, and a flash occurs, making the logo 3D. A light appears, moves to the right and the words "MEI AH FILM PRODUCTION", with the Chinese translation over it, appears with a glow effect.

Technique: CGI.

Audio: A synth drone, with robotic engine sounds and whooshes.

Availability: Seen on movies made by Mei Ah during the period, such as PTU.

2nd Logo (2004-)


Visuals: On a black background, we see three glowing lines zoom out, then the logo from the 3rd logo gets revealed, but more darker and smaller. Then the logo fades out and the glowing lines appear again and zoom in.

Technique: CGI.

Variant: Another variant takes place in the white background without animation. It is shown after the Mei Ah Entertainment logo.

Audio: Same as before, but with the ending cut off. A few films had the opening theme playing.

Availability: Appears on current films, such as Hidden Heroes.

1st Logo (2003-2005)


Visuals: Unknown.

Technique: CGI.

Audio: A dramatic fanfare with whooshes.

Availability: Unknown.

2nd Logo (2005-2010)
Visuals: On a space background, we see a crystal version of the Earth spinning. It zooms in and dissapears, and we now see the Mei Ah logo zooming out and spinning. The logo and the Chinese text appears and a light moves behind them. Then the rectangle with the company's name wipes in, with another light moving behind.

Technique: CGI.

Audio: A calm fantasy-themed orchestral tune.

Availability: Seen on DVDS from the time period.

3rd Logo (2010-2013)
Visuals: We see the Mei Ah print logo along with the Chinese text. They move up so we can see a rectangle moving down with the black words "MEI AH ENTERTAINMENT". After a few seconds, more Chinese text appears below.

Technique: 2D animation.

Audio: None.

Availability: Unknown.

4th Logo (2013-2017)


Visuals: On a dark blue background with some light specks at the top-left corner, the Mei Ah print logo wipes in and zooms out a bit.

Technique: 2D animation.

Audio: None.

Availability: Unknown.

5th Logo (2017-)


Visuals: In front of a galaxy on a space background, three streaks of light, each of them colored red, blue and green, fly and collide to form the Mei Ah logo, now having a transparent hole on it. The company name, in English and Chinese, which is bordered in gold, appears below.

Technique: CGI.

Audio: A reorchestrated version of "Monuments" by Delle Haensch and Klaus Netzle.

Availability: Unknown.