Disney Star

Background
Disney Star is an Indian TV corporation. It was founded on 31 August 1990 as Quford Limited, which was owned by Hutchison Whampoa, which also owned the health and beauty retailer A.S. Watson Group at the time. The corporation was rebranded as HutchVision Channel Services Limited in January 1991 with the parent company, HutchVision (the company's name was basically a combination of the words "Hutchison" and "TeleVision") being founded back in December 1990.

In July 1991, the brand "STAR TV" was chosen as the final name for the new satellite service by HutchVision. On 21 August 1991, STAR TV was launched across Asia and the Middle East, with the first in-house channel "Prime Sports", showing sport programmes in a joint-venture with the Prime Network. The corporation went on to launch another set of channels, including a music channel (a joint-venture with MTV), a news channel (a joint-venture with the BBC), a Mandarin-language TV channel and lastly, an entertainment channel.

In July 1993, Rupert Murdoch, the owner of the News Corporation was announced to acquire the 63.6% shares on the STAR TV satellite service. The acquisition came after News Corporation failed to acquire TVB due to the regularity issues. In 1995, News Corporation finally took an 36.4% share on the satellite service, leading to Hutchison Whampoa's exit in the Hong Kong's satellite TV market.

In 2009, the STAR TV service was announced to split off its operations, leading off to several layoffs. The new companies will feature Star China Media, which now owns Xing Kong and the Channel V in the Mainland China; Star India now owns the "Star TV" brand in India and owned several channels (such as a localized feed of Star Movies and a now-defunct feed of Star World); and the original STAR TV corporation will continue off its operations across Asia and the Middle East.

During the 2010s, most channels owned by the STAR TV Network had an major change; Star Movies in Southeast Asia (except for the Philippines (SD feed) and Vietnam), Hong Kong and the Philippines (HD feed) was rebranded as Fox Movies Premium, ESPN Asia was rebranded as Fox Sports in 2013 (ending the joint-venture made by ESPN), Star Sports in Southeast Asia, Taiwan and Hong Kong was rebranded as Fox Sports 2, joining the Fox Sports Network in Asia, and finally Star World was rebranded as Fox Life in the Southeast Asian and the Hong Kong territories.

1st Logo (1990-1993)
Visuals: In a background, there is the satellite in a  field, and then it generates a beam. The logo zooms to a beam that transitions into the word "STAR TV" and the symbol (which features a star and the star-shaped hole on the top right) in between the words "STAR" and "TV" in a space background.

Variants:


 * Star Plus: There is the sphere in the purple space background, and then there is the "STAR" text in the corporate logo font, and then the word "plus" in a script font writing itself one by one.

Technique: 3D computer-graphics.

Audio: A bombastic orchestral fanfare, with an announcer saying "You're watching the Star TV network." during the final note.

Availability: The channel variants can be seen on channels owned by the network at the time. The main logo was used as an generic network ident.

2nd Logo (1993-1994)
Visuals: There is the earth, then several laser beams (which was, yellow, and ) appear by moving from the bottom left to the top right, and then it fades in to the Star TV Network logo, but with the logo zooming out. For the channel variant, there is the Star TV logo zooming in, and it fades into a view with the Star and the glass copies, and then it zooms in to the inner Star.

Variants:


 * Prime Sports: There is the channel variant of the Star TV ident, and the women doing activities, and then the Prime Sports words appear one by one.
 * Star Chinese Channel: There is the channel variant of the Star TV ident, and then there are raindrops, and then a typhoon symbol and the words "衛視中文台" ("China Satellite TV") appear.
 * Star Plus: There is the channel variant of the Star TV ident, and then stars and ribbons spin and make colors, and form the Star Plus logo, which consists of the Star from the corporate logo, being combined with a normal form in, and with the opposite version coloured in a brighter shade of yellow, and with the word "PLUS" in the Optima font, at the bottom of the Star.

Technique: 3D computer-graphics.

Audio: A voiceover saying "You're watching the Star TV Network, serving across 33 (or 53) countries around the region.", the voiceover was also in Chinese. For the channel variant, The same voiceover says "You're watching the Star TV Network, and you are now watching [CHANNEL NAME]". However, like the last line, it was also in Chinese.

Availability: Same as before.

3rd Logo (1994-1995)
Visuals: In a background, there is the curtains being closed. When the voiceover talks, the curtains open and the same star symbol from the last logo appears by zooming out and with the "TV" text. For the channel variant, it shows the finished product, but the Star TV logo zooms in and the channel logo at the time fades in, either it cuts or fade to the variants shown below.

Trivia:
 * The Star Movies variant came from a NBC movie intro, which got their branding package to other countries shortly after, starting with the Seven Network movie intro.
 * This is the final logo/ident to feature the main logo as an generic ident; after the rebrand in 1995/96, it was replaced with either their own shortened channel idents or each channel's break bumper.

Variants:
 * Channel V: There is the channel variant of the Star TV ident, while the channel logo at the end shows a text "C H a n n e L", with the below part showing "[V]", then it fades in to the animated versions with situations forming the V symbol, with the "C H a n n e L" text and the brackets became white.
 * Prime Sports: Same as the 1993 variant but before the main segment, the channel logo features the words "PRIME" and with an box with the inside has the words "sports" in white, with the "t" had a short line, and a line going to the left. The endcap also shows the full Prime Sports logo.
 * Star Chinese Channel: There is the channel variant of the Star TV ident, with the channel logo at the end shows an oval with the China Satellite TV text and the Star TV logo, then it cuts to where they pan the logo in a 3D animation, where the logo being placed in a black background. It later shows the full logo.
 * For the 1995 variant, there is the logo going up. This variant is shortlived as it would last for a few months.
 * Star Chinese Movies: Same as the Star Movies variant, but an Chinese word "電影台" appears in between the words "STAR" and "MOVIES".
 * Star Movies: Same as a NBC movie intro from the time being. The light beam inside the rings is (not ), the Star Movies logo goes up (the logo consists of the word "STAR" on the corporate logo font, while an  box was below the word "STAR" and inside the box it says "MOVIES" in Arial Black font) instead of the NBC logo and the text below, and the end itself were the camera just viewing the rings (which also has the logo), instead of showing the top part also.
 * Star Plus: Same as the 1993 variant.

Technique: 2D animation for the main logo by GRFX/Novocom, which was best known for the NBC Super Channel, TCS Channel 5 and BSkyB idents, while many designers (including Hatmaker Studios) designed the Channel V ident.

Audio: Several notes with the twinkling sound few seconds before the logo appears, then the announcer saying "This is the STAR TV Network". For the channel variant, the same announcer saying "This is the STAR TV Network, and you're watching [CHANNEL NAME]".

Audio Variants:
 * Channel V: Music being played in various instruments.
 * Prime Sports: Same as the 1993 variant.
 * Star Chinese Channel: Chinese traditional music.
 * Star Chinese Movies: Same as the Star Movies variant.
 * Star Movies: A abridged fanfare, which was actually used from a NBC movie intro.
 * Star Plus: Same as the 1993 variant.

Availability: Like the last 2 logos, the channel variants can be seen on channels owned by the network at the time. The main logo was used as an generic network ident and was featured in the GRFX/Novocom demo reel from 1995.

4th Logo (1995-1998)
Visuals: On a background with an black stripe in the center, there are three  lasers. When the last laser hits the screen, it fades into a spinning series of squares with the Star TV logo on it, and then it zooms out to the Star TV logo being on a square, with an laser beam from before hits the square. It fades into their channel logos (see Variants).

Variants:
 * Channel V: The sequence begins with the Star TV logo, then it flashes into an unusually-detailed 2D animation, and then a human hand holds the letter "V", forming the centerpiece of the Channel V logo, as the other elements appear onscreen.
 * Star Chinese Channel:
 * Ident: The sequence begins with the Star TV logo, then it fades out to three Yangge dancers and two women in the background and the Star Chinese Channel logo appears onscreen as the background shows a green-tinted worm's eye view of a city.
 * Break Bumper: In a cel animated variant, there is animated fish moving towards the screen, with the logo in the middle and the white bars in the top and the bottom.
 * Star Movies: The sequence begins with the Star TV logo, then the "TV" in the Star disappears and the Star is spinning, then it fades into two filmstrips with the Star TV logo on it and a face in between in a tint, the Star Movies logo (the same as the Star TV Network logos, but below is replaced with MOVIES) appears.
 * Before action movies, the ident goes normal, until the Star Movies logo becomes a cube, revealing that the cube is spinning on the left of the structure which looks like the 20th Century Fox's iconic structure. The 20th Century Fox text is replaced with the Star Movies 3D logo with few differences, the "STAR" text was removed, and "ACTION" is seen spinning across the star.
 * For the Chinese variant, the "MOVIES" text and the text behind the logo are translated into Chinese. Also, the faces are different.
 * Star Plus: The sequence begins with the Star TV logo, then the background fades to several shots of people working at a film studio and the Star Plus logo appears onscreen.
 * Star Sports: The sequence begins with the Star TV logo, then we see people playing different kinds of sports (such as running and diving) and the Star Sports logo spins into place.
 * Star World: Same as the Star Plus ident but the word "PLUS" is replaced with "WORLD".
 * Viva Cinema: The sequence begins with the Star TV logo, then the background fades into the filmstrip and a control room, the Star TV logo spins into the Viva Cinema logo, it was used until 2001 when the Star TV logo changed.

Technique: A mix of CGI and live-action by 3 Ring Circus.

Audio: Voiceover saying "This is STAR, and you're watching [CHANNEL NAME]", varies when it's Chinese, Hindi, Tamil, or Tagalog. It will also overlap with the sound variants below.

Audio Variants:


 * Channel V: Same as the last variant, but it was slightly different.
 * Star Chinese Channel: There is a electric guitar theme at first, then after the logo transitions to the ident, there is some Chinese folk music.
 * Star Movies:
 * Normal and Chinese versions use the short fanfare, but with an announcer.
 * The Action version used the fanfare, but with additional notes and a repeat of the short fanfare.
 * Star Plus/World: Piano notes, and then 3 low pitched piano notes, and then a long ending note.
 * Star Sports: Few drums playing in a background, while an 4-note theme plays in the end in quick speed.
 * Viva Cinema: Few notes being played in a background.

Availability: Like before, can be seen on channels owned by the network at the time.

5th Logo (1998-2001)
Visuals: On a black- background, there is the Star TV symbol from the last logo being formed by lines. The channels' logos may feature a box containing the Star symbol on the left, while the words "STAR" in Arial Black font and the channels' name (e.g. "Impact") in the Impact font stacking from top to the bottom.

Later Variant: In 2000, the Star TV logo in the main logo was changed to the symbol featuring the star being cutted by lines from the bottom left to the center. This variant was already shown in India a year ago.

Variants:
 * Star Chinese Channel: Same as the 1996 variant but the Star TV logo animation uses the then-current version.
 * Star Chinese Movies: There is a Chinese actor talking inside the Star Chinese Movies logo on the black background.
 * Star Movies: There is the Star Movies logo spinning on a -yellow gradient background, then it cuts to the driving view of the road at day with pine trees surrounding it, then the static and finally it cuts to a spotlight view with an Star Movies logo and the slogan "Come Home to the Stars".
 * One of the variants had the same logo from the beginning. After it reveals, it cuts into the scenes from one of the movies (which was a symphony), until the Star Movies logo from the beginning fades in, and a scene from a movie.
 * Star News: The sequence begins with the Star TV logo, and it fades into the globe, and the text "Breakfast News" appears.
 * For the normal variant, the Star News logo forms instead of the text appearing.
 * Star Plus: The sequence begins with the Star TV logo, and then it cuts to the -black gradient background with the Star Plus logo being formed with the outline copies.
 * Star Sports: The sequence begins with the Star TV logo, then the Star Sports logo spins, and then the website "espnstar.com" (which was ESPN Star Sports' website at the time) appears one by one.
 * Star World: The sequence begins with the Star TV logo, then the globe appears and the Star TV logo spins into the Star World logo.

Technique: A mix of 2D animation and CGI. For the Star Movies variants, live-action for the roadview and scenes from the movies.

Audio: Same as the last logo.

Audio Variants:


 * Star Chinese Channel: Same as the last logo.
 * Star Chinese Movies: Just the actor talking about the channel.
 * Star Movies: The announcer says "Come Home to the Stars on the STAR's Movie Channel", and then a static noise plays when the static appears.
 * A variant shows a music that is sung by a woman and were played by a piano, then during the time where the Star Movies logo already spun at first, the announcer says "Welcome to the Star Movies, where the Stars will reach you.", then once the screen fades into the logo again, there is the same announcer saying "Star Movies."
 * Star News: Several notes, with two notes being played, while the earlier being played again, and with the 3 notes.
 * Star Plus: A few synth notes play while the 4-note guitar notes also play in the background.
 * Star Sports: The words in the beginning, "This is" and "You're watching" are swapped places. When the announcer says "STAR Sports", it echos.
 * Star World: The announcer says "This is the STAR TV Network, serving across Asia and the Middle East, and you're watching STAR World".

Availability: Like the last 4 logos, the variants can be seen on channels owned by the network at the time.

6th Logo (2001-)
Visuals: On a background with several transparent squares, there is the logo split into 5, which was surrounded by a white circle split into 2. We take several pans around the logo before it forms, which was done by moving the camera to the right. It zooms out and flashes to any of the variants below.

Trivia: As stated by Design Week, Static Design (an design arm of Static 2358) designed the 2001 logo and its variants. Other designers which are notable for a pitch that not made it were Razorfish (later CA Square) and Velvet.

Variants:
 * Channel V (2001-2009): The sequence begins with the Star TV logo, then there is a stop-motion animation on the white background, with two spacemen getting eaten by an alien monster, then the spacemen tried to fight back, then the alien monster vomits a TV with the Channel V logo inside, and 3D animation of Channel V logo (with the word "C H a n n e L" being in lowercases and in a different font) forming, and then the V and the brackets goes up in the stop-motion animation, and the word "C H a n n e L" fades in at the top.
 * Channel V (Taiwan, 2007-2009): There is a green paper origami on a grey background, and then it spins, changes shapes, and forms the V, and the word "C H a n n e L" and the brackets appear.
 * Channel V (Taiwan, 2009-2018): There is the robotics forming the logos, and the text V spins like particles, the V forms, and the brackets go to the V, and then the word "C H a n n e L" appears.
 * Channel V (Thailand, 2009-2014): There is a girl doing at work using the printer, then a shadow monster goes in and then a girl presses a button, and the Channel V logo appears on a paper.
 * Channel V (2011-2020): There is the audio lines with text: "[V] plays music" above it one by one, and then the Channel V HD logo appears.
 * Star Ananda (India, 2005-2012): The sequence begins with the Star TV logo, then it transitions into people doing different things against a background with moving lines. The Star Ananda logo appears afterwards.
 * Star Chinese Channel (2001-2012): The sequence begins with the Star TV logo, and then it transitions into a background with several duplicates of the logo's outline. When the voiceover says "and you're watching", there is a logo outline spinning to face the viewer, and then it cuts into the same outline but the  laser hits the outline and the logo outline spins into the Star Chinese Channel logo.
 * Star Chinese Movies (2001-2008): Same as the Star Movies 2001 ident, but the whole ident was tinted blue and a few shots got replaced. The Star Chinese Movies logo also appeared in place of the Star Movies logo.
 * Star Chinese Movies (2008-2012): Same as the Star Gold 2005 ident, but the Star Gold logo was replaced by the Chinese logo from the last ident, and then the slogan says this in Chinese: "The Most Focus of the Film Industry"
 * Star Majha (India, 2007-2012): The sequence begins with the Star TV logo, then it transitions into a red streak flying around a black background with red accents. As a spiral appears, the red streak hits the screen, making the Star Majha logo appear.
 * Star Movies (2001-2009): The sequence begins with the Star TV logo, and then when it zooms out the background is in the yellow- gradient background and shows the filmstrip with all of the frames has the Star TV logo moves and the ident camera goes in many views, then the Star Movies logo appeared and the rectangle sides zooms out, then the sides fades out.
 * Star Movies (2009-present): There is the studio spotlight (that had color varies in variants) and the Star Movies logo in front of it without an "O", and then the lines (according to color in variants) form a letter O and then the Star Movies logo appeared.
 * Cyan: Same but the lights and lines are, Used during nighttime.
 * Orange: Same but the lights and lines are, Used during daytime.
 * Star Movies (the Philippines, 2014-2017): Unknown.
 * Star Movies (Taiwan, 2012-2014): The sequence begins with the Fox International Channels logo, and then it zooms out to the 2009 orange variant.
 * Star Movies (Taiwan, 2014): The sequence begins with the Fox International Channels logo, and then it zooms out to the Star Movies logo with the words "MOVIES" painted in spotlights.
 * Star Movies (Taiwan, 2014-2016): The sequence begins with the Fox International Channels logo, and then a letter O spins into the popcorn friends on the left, and Star Movies logo is stuck into the number "69" on it, and then letter O (FOX text) spins back.
 * Star Movies (Middle East, 2020-present): There is the logo being formed in blue lines. There is also a variant where the slogan "Where Stars Belong" appears in the bottom.
 * Star Movies HD (India, 2011-2014): There is the man, the car appears, then it driving on the bridge, and then hits the wall, and then the man got into the forests, and then runs into the building rooftop and then falls, and hits in the town similar to Chinatown, and then orange smoke appears and the same HD animation logo from Star World HD appears, and then it spins to the Star Movies HD logo.
 * Star News (India, 2001-2005): The sequence begins with the Star TV logo, then it transitions into a background with a map of the world and several ribbons surrounding it. The Star News logo in Hindi then appears onscreen. The channel's slogan occasionally appears underneath the logo at the end.
 * Star News (India, 2005-2012): The sequence begins with the Star TV logo, then it transitions into a white background with several geometric shapes in different colours. The shapes then form Star News logo in Hindi and the slogan fades in underneath.
 * Star Plus (India, 2001-2010): Similar to the Star Chinese Channel ident, we begin with the Star TV logo, then it transitions into a - background with several duplicates of the logo's outline. The outlines collide and merge into the Star Plus logo, whilst spinning into view.
 * Star Sports (2001-2005): The sequence begins with the Star TV logo, and then there is the dark background, with a rectangle with rounded sides on the top left and the bottom right, with the Star TV logo being in a bottom left with the numbers, and then the rectangle moves everywhere, and then it transitions to a  background with  and  stripes, while the Star Sports logo spins and then it finally goes to the normal position.
 * Star Sports (2005-2008): In a white background is robotic arms forming the Star Sports logo from before.
 * Star Sports (2008-2021): There is women play tennis, while various sport balls bounce to the middle, while the Star Sports logo appears. There's also an variant while the number "2" in a Gill Sans Bold font spins in the end.
 * Star World (2001-2005): The sequence begins with the Star TV logo, and then we go to the white background with the lines form from the end to the left, and then the Star World logo appears in a  background with white lines.
 * Star World (2005-2008):
 * There is the ribbons, they spin and move, then the Star World logo forms by ribbons.
 * For the 3rd variant, there is the arrows, then it crashes, and then in slow-motion, after, the Star World logo appears.
 * Star World (2008-2015):
 * For the main variant (or what was called an long variant), there is a woman walks down the street, getting an ability to touch things, it turns to a same thing but in "". While in the end, there is the elevator that the woman goes, and then it goes to the Star World logo at the night fountain.
 * Others might be short. The first one is where men plays basketball, and the Star World logo appears in a building. The second one features a man playing soccer in a sand, and then suddenly the goal net is blocked by a box, while the Star World logo appears in the top left.
 * Star World (2010, Asia): In a purple-black background, there is the city, then it fades out to make way for the Star World logo from 2008.
 * Star World HD (2011-2015): At night, there is a woman with red handkerchief, and then it spreads all across. At the end, it shows the words "H" and "D" sliding from each other, and then the "HD" text spins to the Star World HD logo.
 * Star Utsav (2004-2015): The sequence begins with the Star TV logo, then there is a background, with several traditional Indian aspects like mandalas, handprints and peacock feathers. A trail of light flies along and forms the Star Utsav logo, which shines afterwards.
 * Star Vijay (India, 2001-2018): The first element shown is a row of letter "V"s rotating, then a square frame with two rounded edges and the letter "I" in it appears on a background, with several "I"s circling it, which disappear as the "I" in the frame turns into the letter "J". As the background becomes -yellow, the "J" becomes an "A" and, briefly, a "Y", before the Star Vijay logo appears against a background with the Star TV logo and traditional Tamil designs on it.
 * Viva Cinema (2001-2003): Same as the 1996 variant, but the Star TV logo animation now uses the current.
 * Xing Kong (2001-2012):
 * For the first variant, In a black background with the -yellow gradient light and the most elements from the main Star TV ident, there is the Xing Kong logo split into parts, and then it reassemble and the words: "www.xingkong.com.cn" appear.
 * Starting in 2006, it has changed: The ident was shortened to the last 5 seconds, it had been removed the voiceover and "This is STAR" animation.
 * Xing Kong (2012-2016): There is the Xing Kong logo appearing from the left to the right on a white background.
 * Xing Kong (2016-): Unknown.
 * Aside from the channel variants, there is a longer variant of the main logo exists.

Technique: Most of idents are CGI/live-action. The Channel V Taiwan (2007-2009) and Channel V Thailand (2009-2014) idents is 2D.

Audio: An sci-fi theme sound with several ambience and a voiceover (either a man or a woman) saying the same spiel from the last 2 logos, and then the audio in Variants. For the Star News (2001-2005 and 2005-2012) variants, it uses different music in the beginning.

Audio Variants:


 * Channel V (Taiwan, 2009-2018): An ambient noise, combined with a Transformers-like sound effect when the V forms. The "You're watching STAR" voice appeared at the end of the ident/logo. Unlike other idents, the voiceover can be heard.
 * Star Chinese Channel (2001-2012): A Chinese sci-fi? music, and then the 3 piano notes.
 * Star Movies (2001-2009): A drumroll, and then a theme.
 * Star Movies (2009-present): A fanfare with 5 piano notes plays.
 * Star Movies HD (India, 2011-2019): A suspenseful theme plays, and when the man lands in a town, the "Glorious Finale" sample of the "Orchestal Colours" album was played, while the last note transitions to the same 5 notes from the Star Movies 2009 logo.
 * Xing Kong (2001-present): Same as Star Chinese Channel (2001-2012) music, but it was rearranged.
 * Unknown.

Availability: This logo is being used in tandem with the 1st logo as Disney Star. Like the last 5 logos, the variants can be seen on channels owned by the network at the time. In 2005, the Star TV logo animation and the voiceover was removed on their channel's idents, some continued to use the logo animation or/and the voiceover at the time of the logo's existence.

1st Logo (2011-2016)
Visuals: Unknown.

Variants:
 * Star Movies HD (Taiwan, 2012-present): There is the cyan blocks in a blue background playing around, and then the text in Chinese words: "We are now watching" appears, and then it zooms out to the Star Movies HD logo.
 * Unknown.

Technique: 3D computer-graphics made by venturethree, which also designed the idents for Star Plus back in 2010, while the Star World idents from 2010 were designed by Superestudio.

Audio: Unknown.

2nd Logo (2016-2022)
Visuals: Unknown.

Variants: Unknown.

Technique: A mix of 2D animation and 3D computer-graphics by DesignStudio.

Audio: Unknown.

ID (2022-)
Note: This video can be seen here.

Visuals: On a white background, there is the famous "Disney" signature drawing itself. As it draws itself in, an orange Mickey Mouse icon fades in, then the "DiSNEY" text slides to the left as a vertical line appears and the Star logo with the current symbol from the last two logos slides out to the right reading "DiSNEY | Star", with the Star symbol in between the line and the text. Then the logo shines and the Mickey icon's ears move.

Technique: 2D animation.

Audio: None.

Availability: First seen on Disney Star's Twitter account, which was uploaded after the renaming.