Manga Entertainment

Logo descriptions by betamax52 and gohan56782 Logo captures by FanCentralNetwork, movierelatedlogos, Shadeed A. Kelly, and LogosForTheWin Video captures courtesy of FanCentralNetwork, movierelatedlogos, MangaUK, and mariosonic9000

Background: Manga Entertainment (formerly L.A. Hero) was established in 1987 by Andy Frain, the managing director of Island World Communications, then a subsidiary of Chris Blackwell and John Heyman's Island World Group. Their first release was Akira, which had been acquired from ICA Projects. They soon expanded into Australia in 1993 as Manga Entertainment Australia Pty, Ltd. and North America in 1994 as Manga Entertainment, Inc., the latter where they started with a mix of their own British titles and acquisitions from the then-recently defunct U.S. Renditions (the first of which, Appleseed and Macross Plus Part 1, were released on February 28, 1995). After PolyGram, which acquired the Island World Group in December 1994, went defunct in 1998, Blackwell repurchased the company and incorporated it into his new venture, Palm Pictures. Manga Entertainment, Inc. was sold to IDT Entertainment in 2004, then became part of Starz Media (then owned by Liberty Media) in 2006, and later became a sub label of Anchor Bay Entertainment (now part of Lionsgate since 2016), and Manga UK is it's own separate company after Anchor Bay Entertainment UK split up and re-branded as Platform Entertainment. The American branch stopped licensing new titles in 2011, after their release of Redline. In 2017, Manga Entertainment US and Anchor Bay were merged into Lionsgate Home Entertainmentwith Lionsgate potentially reviving the US branch of the company. On May 29, 2019, Funimation acquired Manga Entertainment Ltd., the UK/Ireland branch of Manga Entertainment.

1st Logo (Early 90's)
Logo: On a black background we see the following words in the center of the screen:

L.A. HERO

presents

all in a baby blue color.

FX/SFX: None, just a placeholder.

Music/Sounds: None.

Availability: Ultra rare. Can be seen on early releases of Japanese anime from the company.

Editor's Note: None.

2nd Logo (1992-????)
Nickname:  The Cheesiest Anime Logo Ever 

Logo: On a black background, the green/gray letters of "L.A HERØ" appear floating in while looking at the top, and later the camera moves around the finished text, stopping when the words are seen at the center. The result cheaply crossfades to a red/yellow lens flare, then to the logo again, but it's a little bit closer, which zooms away a little bit to the original distance.

FX/SFX: The letters moving, the lens flare.

Music/Sounds: A peaceful fanfare ending with a synth flourish.

Availability: Ultra rare. Seen on later releases of Japanese anime from the company. An example is Super Dimension Century ORGUSS: Volume 4.

Editor's Note: None.

Manga Entertainment (1995-Present)
1st Logo (1995) Manga Entertainment (1995)

Logo: On a white background, the Manga print logo fades in as it spins twice. When it settles, "MANGA ENTERTAINMENT, INC." fades in below.

FX/SFX: The rotation animation.

Music/Sounds: None.

Availability: Very rare. Seen on Black Magic M-66 and Orguss 02.

Editor's Note: To be honest, the logo animation looks incredibly simple and even cheap ironically reminiscent as if it were videotaped on a home video camera... It's that bad.

2nd Logo (1995) Manga Entertainment (Mid 90s)

Logo: On a black background, the Manga print logo fades in as it tilts up. When it settles, "MANGA ENTERTAINMENT, INC." fades in below.

FX/SFX: The tilting animation.

Music/Sounds: A nice dreamy, Japanese-sounding synth flute tune, while a man shouts out "MANGAAAA!!" and echoes.

Availability: Very rare. Seen on The Wings of Honneamise and possibly on old VHS copies of Violence Jack.

Editor's Note: It may also surprise those expecting to see the next logo.

3rd Logo (1995-2011) Manga Entertainment (2000- )Manga Entertainment (2000- )Manga Entertainment: 2006Manga Entertainment (1995/Future Presentation variant)

Logo: On a black background, we see the bottom of the Manga Entertainment logo, which consists of a black cross shape with "MANGA" written across and the kanji characters for "manga" (漫画) at the top and bottom, all on top of a red flower/sun-like shape. It starts to tilt upwards so we can see the top of it and when it stops, flames start to rise from the logo. "ENTERTAINMENT PRESENTS" fades in below.

Variants:

Sometimes, there is no text below. There is a filmed version and a videotaped version. The filmed version features the tilting animation, while the videotaped version simply features the logo zooming in. Early American tapes had "MANGA ENTERTAINMENT, INC." below the logo. Sometimes, the logo has "FEATURE PRESENTATION" in place of "ENTERTAINMENT PRESENTS". This variant is either has a deep Aerial sound or, it'ssilent. On the short-lived series Eon Kid, the logo only has the word "ENTERTAINMENT" below the logo. There is a rare variant which starts out with the words "Distributed by" and it then fades to the logo, which has the byline "A Starz Company" underneath.

FX/SFX: The tilting and the flames.

Music/Sounds: A continuous synth drone. On the short-lived series Eon Kid, it's the end-title theme of the show.

Availability: Common. It's seen on all Manga releases from 1995 to 2011. The original variant can be seen on both Patlabor movies.

Editor's Note: The tilting and the flameslook incredibly cheap. The videotaped variant looks better than the regular logo, but not by much. Also the sound abruptly stops when the logo fades out.

4th Logo (2006-2008, 2013?) Manga EntertainmentManga Entertainment

Logo: On a black background with a grey spotlight, 3 yellow sword slashes appear for a split second one by one, revealing the Manga Entertainment logo, but glowing in orange and the sun replaced with blood splatters. The blood drips all over the screen, but mostly focusing on the cross. 2 more slashes then appear in a X-formation, revealing the full logo and the Starz byline. The logo shines and slowly zooms in.

FX/SFX: The slashes, the blood.

Music/Sounds: Slashing sounds are heard for each of the slashes, while a ominous synth drone plays throughout. Dripping can also be heard and a whoosh plays when the logo shines.

Availability: Exclusively seen on the streaming version of Panty & Stocking with Gartarbelt either on Crunchyroll or on other anime streaming sites. It might have also appeared on other Manga Entertainment releases, but this is unknown.

Editor's Note: TBA

5th Logo (2011- ) Manga Entertainment (2011) [Photo 1]Manga Entertainment (2011) [Photo 2]

Logo: On a gray background, the Manga logo is seen, but it looks like a neon sign. It flashes for a few seconds, eventually changing into the normal logo, and when it stops, it shines once.

Variants: There is a 20th Anniversary variant used for its first year. At the start, the words "Celebrating 20 Years of Anime" are underneath the logo, before flashing to the Starz byline.

Byline:

from 2011-2015, the byline "A Starz Company" appeared below. In 2016, the logo was bylineless, after the split of Anchor Bay Entertainment UK from Starz and its re-branding into Platform Entertainment. From 2017, with the purchase of Platform Entertainment by Kliderscope Film Distribution, Manga became independent, and so the bottom of the logo now reads "Manga Entertainment UK Limited" in a white font.

FX/SFX: The neon flashing.

Music/Sounds: A whooshing sound, neon flashing light sounds, a lightning effect and a switch plug out at the end.

Availability: Appears exclusively in the United Kingdom. It appears on newer Manga DVDs, including the British remastered releases of Dragon Ball Z and newer UK Pokemon DVDs. It might have appeared on the last remaining Manga US releases, but this is unknown.

Editor's Note: None.