Shaanxi Electronic Audio & Video Publishing House

Background
Shaanxi Electronic Audio and Video Publishing House was founded in 1951. It is a publishing house focusing on electronic publications and audio and video products and is affiliated to Shaanxi People's Publishing House. Its publishing scope covers all aspects of politics, economy, culture, etc., and is the comprehensive strength of the Northwest region.

1st Logo (Early-Late 2000s)
Visuals: On an -black gradient space background, a large column of vertical bars in a perspective angle zoom below, as more further away from the horizon, glow lights in from the distance. Whilst this happens, a staff (5 rows of horizontal bars), accompanied by a column of nine  musical notes in a backward angle, slide towards the middle, and begin to twirl whilst going upwards. Then, said objects then rotate through an upwards angle, as a rotating disc is faded between the staff, and to slide upwards, casting out white particles and to glow up. The disc then slightly rotates into view, which causes it to shatter, casting out a glowing ball of light that dims shortly after, with the other said objects fading out. The company's name in Mandarin shining in zooms out, and casts rainbow rays of light whilst settling towards the bottom, as the rays of light then dim out. A compressed swirled streak wipes in, and two horizontal white bars from the bottom slide between themselves, as a glowing ball of light lights up from the middle, and to start spreading out, turning it into, with the English name of the company in a serif font to wipe in underneath. A column of five slanted bars slide towards the streak, as it passes through and merge, casting a  glowing ball of light behind it, then to be surrounded by  glow. The symbol shines.

Technique: CGI.

Audio: An abridged edited sample of "Straight from the Heart" by Al Capps.

Availability: Unknown.

2nd Logo (Early/Mid 2010s-)
Visuals: Against a dark azure space background simulation, a glowing ball of light is shown below which casts out a string with a glowing tip which swirls throughout the background, as the screen pans upwards. The string spreads out four more strings, which begin to swirl through random directions. Not so long after, more strings are revealed under the screen, in which altogether form the logo symbol, as the screen stops panning. Nearly after the form's completion, the company's name both in Mandarin and English in are revealed by glowing white-red dust underneath it. The now-formed symbol, in, sparkles thrice, with a lens flare passing between the company's name in said languages.

Technique: CGI by Heima Media.

Audio: Same as above, now with whooshes and windchimes at the beginning.

Availability: Unknown.