Lego (Commercial Tags)/Logo Variations

These are the commercial tag variations seen throughout the years on Lego commercials from 2006-2017, with more to be added overtime.

Lego City
The Lego logo appears within a blue city setting.

Trains (2006) The Lego logo acts as a train, travelling on the track. The "O" then blows a whistle sound as it stops and the camera zooms close to the logo.

Airport (2006) Within the first-person-view of an airplane on a runway, the Lego logo stops the plane, and then takes away it's lights.

Construction (2006) A crane arm tries to lift the Lego logo but fails and goes away.

Fire Station (2007) and Fire Boat (2007) A fire is seen next to the Lego logo. The logo reveals a hose and extinguishes out the fire.

Transport (2007) The "O" opens up and an anchor is dropped into the water as a fish flies out and the "O" closes.

Police (2008) The Lego logo with a blue siren functions as a police car, moving about before crashing into the screen, and the siren goes away.

Police Seaplane (2008) The Lego opens up to reveal a minifigure of a crook trying to escape his jail cell. The logo slams shut before he can escape. Cargo (2008) A forklift lifts the Lego logo to the middle of the screen. Coast Guard (2008) The Lego logo hears an unseen person yelling "Hey!" and throws a red life ring to save them. Coast Guard Truck (2008) The Lego logo acts like a speedboat in the sea.

Crawler Crane (2009) The Lego logo sees that is is about to be hit by the arm of a crane, and ducks down to keep safe, before going back to normal.

Construction Site (2009) The Lego Logo transforms into a red helmet as it saves itself from being hit by falling rocks. It then transforms back to normal.

Bulldozer (2009) The Lego logo uses a shovel to remove a block of debris.

Farm (2009) Flies surround the Lego logo. The logo gains bull horns and a snout, and moos loudly, scaring the flies away.

Road-Rescue Garage (2009) The "O" on the logo comes loose, before a wrench fixes it back up.

Helicopter Transporter (2009) The Lego logo gains some motors which malfunction.

Fire (2010) The Lego logo saves a cat from being hurt by functioning as a trampoline.

Fire Helicopter (2010) Similar concept to the 2007 Fire commercial tag, but this time the Lego logo turns into a bucket full of water to put out the fire.

Airport (2010) An Airplane in the air spins out the Lego logo, jumbling up the letters. The logo shakes itself back to normal.

Trains (2010) The Cargo Train (from that year's wave) pulls the letters from the Lego logo off the red square, but it goes back on like a slingshot.

Lego Truck (2010) The Lego logo appears on the respective truck, and peels itself off and slams down when the truck leaves.

Police (2011) A crook (only his arms are seen) tries to take the Lego logo, but soon places handcuffs on him.

Police Boat (2011) The Lego logo surfs on the water before splashing over the screen.

Space (2011) The Lego Logo lands onto the screen, like a rocket.

Harbor (2011) The "O" opens as a fishing rod dips into the water. It catches a large fish as the "O" closes.

Power Boat Transporter (2011) The Lego logo gains a motor and speeds along the seas, before the motor goes back into the logo.