Technicolor

Background
Technicolor is a famous series of color motion picture processes that has been around since 1916. Technicolor has been known for the color of classic movies and shorts from studios like MGM and Disney.

In October 1988, the company behind the technology was acquired by British media company Carlton Communications for $780 million. In December 2000, Carlton sold the company to French conglomerate Thomson for $2.1 billion, who renamed themselves to Technicolor SA in 2010, and later as Vantiva SA in 2022.

1st Logo (1998-2006)


Visuals: On a black background, 3D rainbow "petals" (,, , purple, blue, and green), which resemble a film reel's holes, slowly spin and zoom in toward the camera. When the "petals" fill the entire screen, they turn 2D on a white background and zoom out, then lean to the left with a shadow that resembles a rainbow film reel. "TECHNICOLOR ® " and "COLOR MATTERS" fade in underneath the petals.

Variant: On some releases, the text "Manufactured by" appears first before cutting to the 2D film reel zooming out.

Technique: CGI by Joe Finocchiaro at Siegel+Gale.

Audio: First, a choir harmonizes throughout, with a clicking sound slowly ascending in (the famous Korg M1 preset "Universe", perhaps representing the spinning of the film reel), which soon begins to descend in tone. When the film reel zooms out, a gentle 8-note piano tune plays.

Audio Variants:
 * The "Manufactured by" variant has a short version that begins when the reel sound descends.
 * The Technicolor Creative Services notice is silent.

Availability: The long version can be seen on the library edition VHS of Amistad; it's unknown if it appeared on other releases. The short "Manufactured by" version appears at the end of the Star Wars - Episode I - The Phantom Menace VHS (standard and widescreen).

2nd Logo (2006-2010)


Visuals: The logo starts with colorful thunderclouds and a rainbow circle. A blue tint occurs to reveal the blue portion of the Technicolor film reel, which starts spinning around from left to right. A rainbow flash occurs once it's in place and "TECHNICOLOR" in the same font as the previous logo appears with a shine from the left. A light ray creates the film reel's sides and shadow, "by THOMSON" (generic and corporate font respectively) appears under "TECHNICOLOR" and the logo shines from the right.

Technique: CGI.

Audio: A mellow fanfare starting with a droning synth, accompanied by thunderstorms, a choir, a spinning sound and a shimmer at the end.

Availability: Unknown.

3rd Logo (2010-2015)


Visuals: The logo starts with clouds, and as the screen zooms in, colored rectangles slide from the back, then some lines come in as the rectangles zoom out. As that happens, the logo suddenly twists in as the text "technicolor" zooms in, followed by "3D".

Technique: CGI by Tigar Hare Studios.

Audio: A calming synth fanfare that rises and ends with a long note.

Availability: Seen on Technicolor 3D releases.

4th Logo (December 1, 2015-March 15, 2019)


Visuals: On a black background is a horizontal role of cans (with an oval-shaped label sticker that reads "technicolor" on each can) that tip over and spill their paint of multiple colors. "technicolor" appears over the colors. The whole thing zooms out throughout.

Technique: CGI.

Audio: The end theme of the show, or a majestic theme tune.

Availability: Only seen on the first three seasons of The Deep (2015 animated Australian/Canadian TV show).