ITV DVD

Background
In 2006, Granada Ventures began using the ITV DVD brand as the trading name for the home media division, with the Granada Ventures brand reduced to releases under licence from Network Distributing.

(2006-2010)
Logo: We move in through square pieces over a background of and  lights. The square pieces then form the ITV logo of the era, and the lights turn purple. Then it flashes and the word "DVD" appears on the right of the 2005 ITV logo.

Technique: CGI.

Audio: A series of drum beats and ascending sounds followed by a chime and a synth theme.

Availability:
 * Appears on ITV DVD releases from this time period, such as the first two volumes of Harry Hill's TV Burp Gold.
 * It also appears on several direct-to-video specials of ITV material, including the Coronation Street specials Out of Africa and Romanian Holiday, the Loose Women specials Let Loose: The Very Best of Loose Women and Late Night with the Loose Women, The Jeremy Kyle Show: Access All Areas and Tiswas Revisited, respectively.
 * It also appears on several children's programmes, including the second volume of Pocoyo & Friends, and certain Numberjacks DVDs.
 * It also appears on releases from the company's "Classic Kids Collection", such as Tots TV: The Naughty Puppies.
 * It has also shown up on DVDs of Rank movies, normally re-releases.
 * This was also used to plaster over the 1999 Carlton Video logo on reauthored re-releases of Carlton Video DVD releases.
 * Oddly enough, it doesn't appear on the 2004 re-release of Thunderbirds: The Complete Series, as the main contents seem to be a complete rerelease of all the 2000/2004 UK DVD releases by Carlton Video.
 * It has also shown up on several DVD games, including Classic Bullseye, All-New Bullseye, Countdown, Antony Cotton's Rovers Return Pub Quiz and Catchphrase: The DVD Game.
 * Despite plastering the 1999 Carlton Video logo on the mid-2000s re-release on disc 1 of Joe 90: The Complete Series, it does not appear for the remaining discs as they retain the 1999 Carlton Video logo, and as such, only appears as an in-print logo.

Legacy: What is weird is that despite the name, this logo also appears on Blu-rays.