Seagram

Background
The Seagram Company Ltd. was a Canadian multinational conglomerate, that famously made a distillers of Canadian whisky based in Waterloo. In the 1990s, it was the largest owner of alcoholic beverage lines in the world. Their entertainment subsidiaries includes MCA Inc., and its assets such as Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981. Seagram was splitted with its beverage assets divested to its various industry titans, like Diageo, Infinium Spirits, and Pernod Ricard. Universal's television holdings were sold to media entrepreneur Barry Diller, and the most of the Universal's assets was sold to French conglomerate Vivendi in 2000.

Logo (1987)
Visuals: On a superimposed background with bottles, the corporate text "Seagram's" with "COOLERS". After that, it cuts to a concert background with the below text fading into the text "This is where the fun starts" in white.

Technique: Live-action and fading effects.

Audio: The ending theme of the commercial.

Availability: It was seen on one commercial starting the famous star Bruce Willis dubbed "Singing on Porch".