RealD 3D

Background
RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters (cinemas).

1st Logo (November 4, 2005-2009)
Logo: In a black background, the white text "HOW 3D HAPPENS..." fades in and zooms in slowly. After it fades out, we fade onto a dark red room filled a little bit of light shining on the center, revealing metallic red circular outlines that cross through each other with a hole in the middle. A set of small red cubes zoom beyond the hole as the camera begins a rapid zoom through it, revealing a large room filled with hexagon patterns in different shades of red and lots of cubes encircling a set of three giant rings, similar in style to the IMAX logo, all in red. Red is all over the place! As we zoom throuh the set of rings, the camera starts to slow down as we see a vertical line of cubes, rectangles and silver "D"s, which also come from upwards. This line starts to move upwards as everything gets closer to each other with the final destination being inside the D, and as the top line also begins to get closer, an "R" is revealed. As soon as everything collides, the rectangles curve themselves to form the outlines of the R & D, which forms a 3D symbol of both letters on top of each other facing upward. The text "REALD" is then revealed by each letter zooming into place at the bottom of the symbol, all silver except for the D, which has a silver outline but is mostly red. A hexagon pattern then appears one-by-one behind the symbol and the letters and the rings slowly cross through each other.

Trivia: This trailer was produced by Scott R. Archambault, who has worked with marketing communications in the past. He also made other stuff, like a website for RealD and a bumper for Rave Motion Pictures.

FX/SFX: Everything going on in the bumper.

Music/Sounds: A bass-heavy synth hum with whooshes at the beginning, then a series of electronically-sounding noises which accompany the actions going on screen, which ends in another bass-heavy synth hum.

Availability: Extinct in most territories including the United States after RealD changed its logo in 2009. Despite this, some international markets such as Cinemark theaters in Brazil still use this trailer. It also has been spotted in an exclusive screening of the 3D version of Star Wars: Episode II - Attack of the Clones which happened in Essen, Germany during Star Wars Celebration Europe II in 2013.

Editor's Note: This is absolutely fantastic. Sure, it takes some inspirations from IMAX, but that doesn't detract from the amazing mood this logo sets. It's like you're about to step into something cool with all the stuff going on at every second of this logo. It's truly something to behold, especially in 3D.

2nd Logo (2009-2015?)
Logo: We fade in on a sepia-toned side view of a white robotic dog with blue eyes standing in front of a tree on bladeless grass, a cloudy sky and a city skyline in the background. Just then, a ball falls from the tree with blue markings and the RealD "D)))" symbol on top of it. As it rolls to the dog, the dog puts a pair of RealD 3D glasses, causing the shot to change entirely from sepia to full color and most of the clouds to disappear, revealing the blue sky behind them. The ball starts to float and the grass (pure green, of course) starts to grow below it and the dog. The ball then comes closer to the screen (causing a 3D effect) as the dog chases it. The ball goes left then right as the dog jumps twice, and then to the center as it distances itself from the screen and starts to let out some electricity. The dog is startled and distances himself when the ball reveals that it's a blue orb inside two spheric halves. It spins aeound until transforming into a blue RealD 3D logo, with the dog looking puzzled then amused as he sits down. After the text "The New Dimension Of Entertainment" appears quickly letter by letter below the logo, the background changes to a dark blue-light blue gradient background with various cloud-like shapes. The logo zooms in slowly before fading out.

Variants: There is a variant made for international markets where "The New Dimension Of Entertainment" is completely removed, but the sound associated with it is still there.


 * An alternate variant exists which takes place in the blue background from the main logo, but the animation is almost completely different. We first see the ball coming from a distance in the left side of the screen, then coming closer to the screen and going to the right, then distancing itself again to the center, separating and spinning around like the normal logo. The text then appears and the logo zooms in.

FX/SFX: The ball and the dog doing their thing, all done by Cinema Concepts. Something worth noting is that the initial sepia segment is completely in 2D before it smoothly transitions into 3D once the dog puts the glasses on. The same thing happens with the previous logo, where the "HOW 3D HAPPENS..." text is in 2D, but the rest of the logo is entirely in 3D.

Music/Sounds: At the beginning we hear a sound of something breaking from the tree before a piano solo is played as the ball rolls. When the dog puts the glasses, the music changes to an orchestral piece with strings, woodwind and brass which accompanies the dog and the ball's shenanigans. The piano comes back at the end when the RealD logo appears, then when the background changes. The fanfare comes to a close and holds one note when the RealD logo is fully formed, with one last dog bark being heard as the logo fades out. The dog's actions, of course, are also punctuated with whimpers and barks.

Availability: Seen in lots of cinemas when it was unveiled to the world until 2015 when RealD rebranded itself again.

Editor's Note: While not as cool as the last logo, it still is a great bumper for showing the audience the capabilities of 3D and the RealD technology.