NHK General TV

Logo (Startup/Closedown; 1953-1958)
Visuals: Only 3 still images survive of this ident: an image of black birds flying in the sky, a TV antenna in a cloudy background, and a picture of the same TV antenna in another cloudy background with the stacked text JOAK-TV 映像 103.25MH 映像出力 5KW 音声 107.75MH 音声出力 2.5KW to the right.

Technique: Unknown, but according to the available captures of the logo, most likely a mix of live-action and camera-controlled animation.

Audio: None.

Availability: As of now, only 3 captures of the ID exist.

Logo (Startup; 1970-1995)
Visuals: On a sky, we see the flag of Japan waving. It later fades into a satellite dish rotating. A few seconds later, we see the white text NHK zoom in. After the NHK text zooms in, the text "総合テレビジョン" ("General Television") in white appears under it.

Variants: Starting in 1984, the video was re-recorded with videotape compared to film used in the 1970 variant, and the NHK and General Television text now has a black outline.

Technique: Live-action.

Audio: A patriotic fanfare starting with ascending chimes with some "ding-dong" sounds.

Logo (Closedown; 1970-1995)
Visuals: On a sky, we see the flag of Japan waving. It later fades into a live-action model of a globe rotating counterclockwise and zooming in. Once the globe centers on Japan, we see the white text NHK zoom in from Japan. After the NHK text zooms in, the text "総合テレビジョン" ("General Television") in white appears under it. A few seconds after the "General Television" text zooms out, the globe fades out.

Variants: Starting in 1984, the video was re-recorded with videotape compared to film used in the 1970 variant, and the NHK and General Television text now has a black outline. The globe also does not fade out.

Technique: Live-action.

Audio: The national anthem of Japan, Kimigayo.