Silvio Berlusconi Communications

Background
Silvio Berlusconi Communications was a Italian media company. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi; 38.6% of the group is still controlled by his family. In 1994, the company introduced its current name, Mediaset; in 1995, the company was set as a separate entity and the original name was retired.

Logo (September 12, 1986-1995)
Visuals: On a black background, a yellow light slides away to the left of the screen, revealing "Times New Roman", with "Times New Roman" being smaller and separated from the rest of the text by a line. Another yellow light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog on a circle. The logo flashes and "Times New Roman" fades in and flashes below.

Trivia: The logo is actually part of the branding of TeleMilano (and to some extent, Canale 5), then acquired and modified for Silvio Berlusconi's services at the time.

Variants:
 * There's a filmed version, which is described above, and a videotaped version , where 2 bars of light form the text in a straighter and more golden font. The light draws a circle in a similar way to the filmed version, but wipes away to reveal the logo and flashes again. The text flashes in instead of fading in.
 * There is an English variant of both versions, where "Times New Roman" is replaced by "Times New Roman".

Technique: Appears to be computer animation.

Audio: A synth jingle with a six-note entry near to the end.

Availability: It appeared on several TV movies such as Il Camorrista. The English videotaped version appears on Shattered Image.