Sony Music Strategic Marketing

Logo (2000s-)


Visuals: On a black background, two blue cartoonish lightning bolts emerge from left and right to form an abstract line graph, which also resembles an "M". Then, another two bolts, this time with a blue/red/yellow gradient color, form another line graph superimposed to the blue one. While that is happening, the words "Sony Music" and "STRATEGIC MARKETING" appear from the top and bottom of the screen. Finally, a blue rectangle fades in from behind the logo.

Technique: CGI.

Audio: A 6-note kalimba arpeggio, which then transitions into a calm 4-note piano melody. A synth pad can be heard in the background.

Availability: Can be found on international Sony Music Entertainment DVDs, such as Simply the best ballads.