Linyi Xincheng Jinluo Meat Products Group Co., Ltd.

Background
Shandong Linyi Xincheng Meat Products Co., Ltd. (山东临沂新程肉制品有限公司) is a meat processing and environmental products company headquartered in the city of Linyi in Shandong Province and founded in 1994.

Tag (1995)
Visuals: Over a blue cloudy sky with a -colored marble grid surface at the bottom of the screen, a young boy wearing a /yellow/ baseball cap, a yellow suit, pants and  shoes is shown riding in a bicycle, while a sausage package with a crude drawing of the company's logo seal at the center is shown above him. Once the boy stops moving, he grabs the sausage with his right arm and opens his mouth, and munches on it. The boy then rises from the bicycle holding the sausage upwards. After a half second, the boy cuts out to the CGI texts and elements of the logo moving into place and rotating: these consists of four blue "LL" style stripes mirrored to the sides spinning towards the center, with a sphere rising up towards the top between them. The text consists of the small, golden "金锣" in vertical formatting rotating and moving from the right to the bottom of the sphere, and the full name of the company "山东临沂新程肉制品有限公司" rotating at the bottom, initially facing upwards and then moving towards perspective. During the whole tag, the telephone number of the company is shown on the top-right side in black, and the production code of the commercial "京卫食宣字(95)年0282号" is shown at the bottom-right in yellow.

Trivia: The sky background is a stock background, which was also notably used in the 1999 PEP and 2001 FJWYYXCBS logos.

Technique: CGI and cartoon animation.

Audio: A synth bass line sequence, with a boy saying "" at the beginning, followed by a group of children chanting the rest of the company's name. The audio abruptly cuts off near the end.

Availability: It was used as a 5-second commercial during children's programming on CCTV-1.