Karl-Lorimar Home Video

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Background
In 1984, television producer and syndicator Lorimar Productions acquired Stuart Karl ' s Karl Home Video and renamed it Karl-Lorimar Home Video. It expanded to include recent titles from the Lorimar Film Entertainment catalog, which had previously been issued by USA Home Video, CBS Video (through MGM/CBS Home Video) and later CBS/Fox Video, who retained the home video rights to the pre-1984 library until Lorimar-Telepictures was acquired by Warner Bros. in 1989, as well as agreements with VCL, Carey Home Video and De Laurentiis Entertainment Group. In 1985, the label grew itself with the launch of family-friendly labels Kideo Video (in partnership with DIC Entertainment and LBS Communications) and Scholastic-Lorimar Home Video (in partnership with Scholastic Productions).

In 1986, they rebranded as KLV-TV, designed to mimic the look and feel of a television station. In 1987, Karl resigned due to disputes with his superiors and the label became Lorimar Home Video.

1st Logo (1985-1987)
Logo: Same as the Karl Home Video logo, except the logo zooms out after it glows, and the words "KΛRL · LORIMΛR" (in the Lorimar font) and "H O M E---V I D E O" in a rounded font, in spaced-out letters slide in. The color is also lighter.

Variants:
 * A still version exists on ABC's Fun Fit with Mary Lou Retton.
 * At the start of Jane Fonda's Workout videos, only the text is shown above in-credit disclaimers.

Technique: Computer effects.

Music/Sounds: None.

Availability:
 * It can be seen on later Jane Fonda's Workout releases and Americathon.
 * Like Karl, though, Karl-Lorimar releases may be reprinted in the original box but instead use the WHV "Cheesy Shield" logo with the Warner Communications byline followed by the Lorimar Home Video logo, like the 1988 VHS reprint of The Fish That Saved Pittsburgh (that still used the 1985 box).

2nd Logo (3rd logo prototype) (1985-1986)
Logo: On a black background, we see the white text "KΛRL · LORIMΛR" in a Lorimar font swoop in with yellow and bars below them, and the text "Impact" right next to the bars. The logo stops near the bottom of the screen.

Technique: Computer effects.

Music/Sounds: None.

Availability:
 * Seen on VHS reissues of Jane Fonda's Workout videos, plastering the original Karl Video logos.
 * It was also seen on original Kideo Video releases, including M.A.S.K.
 * It also appears on the 1986 UK VHS release of Care Bears To The Rescue from The Video Collection as well.

3rd Logo (1986-1987)
Logo: A multi-colored line of yellow///blue sweeps onto a black background. It straightens out, and sets itself down at the bottom of the screen as "Impact" appears. Then a whole mess of dust collects and converges above the "Impact" bar, forming the "KΛRL · LORIMΛR" logo. Then, to give it a shiny look, little stars sparkle at the letter's edges in time with the "ding... ding... ding..." fade-out of the music.

Variant: An earlier version exists where the logo is in brighter (yellow and orange) and darker (red, blue and silver) colors.

Technique: CGI.

Music/Sounds: A synth sweep brings in the bar, and after the dust forms the logo a 4-note synth melody plays. The music closes with a "ding... ding... ding..." fade-out.

Music/Sounds Variant: A silent variant exists as well.

Availability:
 * Can be seen on videos such as several Jane Fonda workout tapes, titles from Carrey Home Video and VCL, Clifford's Sing-Along Adventure, American Anthem, Crimes of the Heart, Blue Velvet, The Cradle Will Fall, Mae West, The Boy Who Could Fly, Power, Max Headroom: The Origin Story, Hard Knox, Mazes and Monsters, Scream for Help, My Beautiful Landrette, Maximum Overdrive, Manhunter and Warren Miller's Guide to Skiing.
 * The silent version appears on Kideo Video titles as well.
 * One of the last tapes with the logo contained the Lorimar Home Video logo on the packaging.