Franchise Pictures

Background
Franchise Pictures was an independent film company founded in 1997 known for rescuing pet projects and their production of action films. Much of their output was negatively-reviewed and/or bombed at the box office. The company hit a major bump with the release of the wildly infamous Battlefield Earth, which was slammed by critics, went drastically over-budget due to the company's embezzlements and marketing, and grossed only $29.7 million at the box office out of an overall $73 million budget. Already hit with major losses from the movie, Franchise was later sued into bankruptcy with accusations of purposely inflating the film's budget. The company, as well as its subsidiary Phoenician Entertainment, closed in 2004, although many unproduced films they funded were released years afterwards. The company's first few films were distributed by Morgan Creek Productions in North America, but since Morgan Creek lacked an in-house distributor, the films were distributed via Morgan Creek's domestic distributor, Warner Bros.

Logo (July 6, 1999-February 15, 2005)
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Visuals: The sequence starts out by panning through a street with many buildings, then the camera pans out to a skyscraper with "Impact" in Haettenschweiler above it, and "Impact" in the same font on the base. The background soon changes to a background.

Variants:
 * The short version has the first 4 seconds cut off.
 * On Heist, the logo is black and white and we only see the camera panning up to the skyscraper.
 * On Green Dragon, the word "Serif" in Trajan Pro flows from the right (a la Universal Pictures) and places on the skyscraper.
 * On earlier releases from the company, the logo is a still of the skyscraper and company name in a white box.

Technique: CGI.

Audio: An ascending, majestic orchestral fanfare composed by David & Eric Wurst. On some films, it's the opening theme or none.

Availability: It was first seen in print form on early films distributed by the company, such as The Confession and A Murder of Crows. The animated version debuted on The Boondock Saints. A teal print variant also appeared on the GBA game A Sound of Thunder.

Legacy: Despite the quality of the company's output, the logo exhibits some great CGI.