Draft:NSPCC

1st Tag (1986-1987)
Visuals: On a black background, the word "serif", in white, fades in. Then, in the same font and colour, the stacked text "serif" fades in.

Technique: Fading effects.

Audio: None.

Availability: It was seen on their "Child" PIF.

2nd Tag (1988-1989)
Visuals: The camera tilts to the right on a black-and-white shot of a child sitting on a chair in the corner of a boxing ring. A box outlined in white fades in, which contains the following text: serif serif

Technique: Live-action and a fading effect.

Audio: An ominous note with the sound of a bell ringing, and a male narrator saying "Child abuse is never this obvious. You must call us".

Availability: It was seen on their "Boxer" PIF.

3rd Tag (1989-1990)


Visuals: On a white background, the following text in black fades in: Century Century

THIS COMMERCIAL WAS SPONSORED BY ASDA

Technique: A fade effect.

Audio:

Availability: It was seen on their "Playground" PIF.

4th Tag (1989-1990)
Visuals: On a black background, the stacked white text fades in: serif

Technique: A fade effect.

Audio: None.

Availability: It was seen on their "Listen To Children" PIF.

5th Tag (1991-1995)
Visuals:
 * Opening:
 * Closing:

Technique: A digital graphic.

Audio:

Availability: It was seen on their "Ellie", "Newspaper Headlines", "Elizabeth's Story" and "Karen's Story" PIFs.

6th Tag (1991-1992)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Excuses" PIF.

7th Tag (1994-1995)
Visuals: On a black background, the white texts "serif", in its usual font, and "A cry for children", in a script font, all fade in.

Technique: A digital graphic with a cross-dissolve transition.

Audio: None.

Availability: It was seen on their "Cot" PIF.

8th Tag (1998-1999)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Excuses" PIF.

9th Tag (1999-2000)


Visuals: A dark stone background fades in. Then, the number "serif" in, and the white text "To help stop cruelty to children call" below it, fade in. At the same time, "Supported byMicrosoft", fades in at the bottom-right corner. The rest of the text fades out, and "serif", in its usual font and in, fades in, along with "Oswald" in white. "Oswald" appears next to it, starting blurry but clearing up and zooming in slightly, and a circle appears next to "serif".

Technique: Computer effects.

Audio: As "Requiem: Pie Jesu" by Charlotte Church plays, a woman says "But cruelty to children can be stopped, and with your help, it can be stopped forever. Please, support the NSPCC's new Full Stop campaign."

Audio Variant: A variant exists with a different song, being played on woodwinds with a choir.

Availability: It was seen on their infamous "Can't Look" PIF.

10th Tag (2002-2003)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Cartoon" PIF.

11th Tag (2003-2004)
Visuals: On a black background, "Oswald" fades in. The following text then fades in: Oswald At the same time, the A4e logo fades in below all that.

Technique: Fading effects.

Audio:

Availability: It was seen on their "Demands" and "Decibels" PIFs.

12th Tag (2004-2005)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Ventriloquist" PIF.

13th Tag (2004-2005)
Visuals: On a black background, the following text fades in: Arial

Technique: A fade effect.

Audio: Just the sound of ambience.

Availability: It was seen on their "Silence" PIF.

14th Tag (2005-2006)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Speech Bubble" PIF.

15th Tag (2006-2007)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Caravan" PIF.

16th Tag (2006-2007)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Fun Run" PIF.

17th Tag (2008-2009)
Visuals:

Technique:

Audio:

Availability: It was seen on their "Handscape" PIF.

18th Tag (2008-2009)
Visuals:

Technique: CGI.

Audio:

Availability: It was seen on their "Butterfly Ears" PIF.

19th Tag (2012-2013)
Visuals: On a black background, the words "Oswald", the phone number "Oswald", and the NSPCC logo and slogan, all in white, fade in.

Technique: A fade effect.

Audio: Just the sound of ambience.

Availability: It was seen on their "The $#*! Kids Say" PIF.

20th Tag (2012-2013)
Visuals:

Technique:

Audio:

Availability: It was seen on their "It Follows Me Around" PIF.