Paramount+

Background
Paramount+ (pronounced Paramount Plus; formerly known as CBS All Access) is an American subscription video on-demand over-the-top streaming service owned and operated by Paramount Streaming (formerly "ViacomCBS Streaming"), a division of Paramount Global. Paramount+ delivers movies, crime dramas, news, cartoons and comedies. It offers original content, content newly aired on CBS's broadcast properties, and content from the Paramount Global library.

1st Logo (February 19, 2017-March 3, 2021)
Logo: On a black background, we see the CBS All Access logo with "ORIGINALS" under it, spaced out and in the same font as "ALL ACCESS". Behind it is half of the typical eye in a big size. Just then, a blue light ascends and makes the logo shine while the text slowly zooms in.

Variants:
 * At the end of most shows, the logo is shortened.
 * The black & white version of The Twilight Zone uses a B&W variant.

FX/SFX: The big eye, the shining logo and the ascending blue light.

Music/Sounds: A fading synth harmony and then, an orchestral version of CBS's 3-note jingle plays. Sometimes it is silent.

Music/Sounds Variants:
 * At the end of its shows, it's a shortened version of the last note from the jingle.
 * On the 2019 revival of The Twilight Zone, the jingle is high-pitched.

Availability: Was common before, but it's now extremely rare due to plastering by the Paramount+ logo.
 * Seen on the beginning of original shows from 2017 to 2020 such as The Good Fight, Star Trek: Discovery, and the 2019 revival of The Twilight Zone, while the closing variant was used on these shows from 2017 until the Paramount+ rebranding in 2021.
 * Don't expect this logo to appear at the beginning of international prints of their shows such as Evil, but the closing variant was remained intact at the end.
 * In countries where Star Trek: Discovery is shown on Netflix until its removal in 2021, the opening variant is replaced by the Netflix Originals logo, while the closing variant remains intact.
 * This is intact on linear Paramount Network airings of seasons 1-3 of the US edition of No Activity, but Comedy Central airings remove it.
 * This logo and the CBS Television Studios logo got removed on Amazon Prime Video international prints in countries where season 1 of Star Trek: Picard is on Amazon Prime Video.

2nd Logo (2019-March 3, 2021)
Logo: On a black background, we see the CBS eye logo with the "CBS" letters next to it. After a second, the eye shifts to the left while "CBS" shifts to the right and fades out. Once the eye finishes shifting, the "CBS" letters fade in while moving closer to the left of the eye while the words "ALL ACCESS" fades in. The logo slowly zooms in and shines throughout.

FX/SFX: The eye shifting to the left, and the CBS logo changing into the CBS All Access logo.

Music/Sounds: Same as the first logo; albeit shortened.

Availability: Rare. Seen on some Amazon Prime Video and Netflix prints of shows like NCIS: Los Angeles and Evil. This template would later be used for the next logo below.

3rd Logo (January 23, 2020-March 3, 2021)
Logo: On the same black background as the last logo, we see the CBS eye shift to the left and then, "CBS", "ALL" and "ACCESS" from the same last logo pop up one by one to each note of the CBS jingle while "ORIGINALS" fades in. Then a blue light shines behind the eye and disappears while the logo slowly zooms in.

Variant:
 * On Coyote, "ORIGINALS" is replaced by "EXCLUSIVE".
 * Like the 1st logo, a black & white variant is used on the B&W version of season 2 of The Twilight Zone.

FX/SFX: The eye shifting to the left, the popping up text and the shining blue light.

Music/Sounds: A re-orchestration of the CBS jingle from the last two logos.

Availability: Extinct, due to getting plastered by the Paramount+ logo.
 * First seen on the beginning of Star Trek: Picard and later appeared at the beginning of other content on CBS All Access, while the end of their shows used the first logo.
 * Like the first logo this logo was removed from the beginning on international prints of their shows such as The Stand, but the first logo was retained at the end of their shows.
 * In non-US countries, where Star Trek: Picard and Star Trek: Lower Decks is shown on Amazon Prime Video, this is replaced by the Amazon Originals logo.

1st Logo (2017-2021)
Nicknames: "The Bland Paramount+", "The Other Paramount+"

Logo: We are in the front of a big mountain in the print logo. We zoom up, through a blue bar that contains all the stars, the logotype and then another blue bar with the white Paramount+ print logo of the era. The background turns white as the logo, now in blue, is farther away. The print logo flips to the big plus sign that is to the next of "Paramount" in the logo. It slides to the right, then slides to the left as it carries the Nickelodeon logo in blue. We then cut to the plus sign in white over a blue background, then the mountain in a circle (like the print logo), then either the Nickelodeon, Comedy Central, MTV or Channel 5 logo with the plus sign next to it flipped sideways, then three of the plus signs over a blue background, which multiplies.

FX/SFX: Hard to describe, but mostly unifies with the Paramount Network branding, done by Loyalkaspar and Paramount Global.

Music/Sounds: None.

Availability: Seen on the SpongeBob SquarePants episode "Goofy Scoopers/Pat the Dog" on the Russian service Okko, as well as the 2021 VH1 film Let's Get Merried and other shows from Nickelodeon, Comedy Central, MTV and Channel 5.

2nd Logo (September 13, 2020, March 4, 2021-)
Nicknames: "2020s Blue Mountain", "Mount Paramount", "The Mountain of Entertainment", "Streaming Perumount", "#WeAreParamount"

Logo: The logo uses the 2011 Paramount Pictures logo starting at the point where the stars skim the lake, making ripples in the process. As we fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text " Paramount +" zooms out and fades into white to take place beneath the mountain. A reflection of the " Paramount +" text fades in below.

Trivia:
 * Like the Paramount Players logo, this logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, where the background fades to blue after a few seconds and the 3D mountain turns 2D.
 * Instead of 22 stars, there are 13 stars in this logo, and they represent each letter in the name.

Variants:
 * A prototype version of the 12-second version of this logo exists; some of the stars animate differently in this version.
 * On the 12-second and 6-second variants of this logo:
 * For Paramount+ originals, the the white text "ORIGINAL", in Paramount's custom typeface, Peak Sans, zooms in from behind the " Paramount +" text.
 * For Paramount+ exclusives, the above variant is used, but "EXCLUSIVE" replaces "ORIGINAL".
 * For Channel 5 airing of Paramount+ Presents: Halo, the above variant is used, but "ORIGINAL SERIES" replaces "ORIGINAL".
 * A 6-second version of the logo also exists. It lacks the 2011 Paramount Pictures logo as the backdrop, leaving the background blue throughout. It is also sped up in the app variant, but it can be viewed in portrait and landscape views.
 * A 3-second sped-up version of the above variant exists, and can be seen when launching the Paramount+ app on mobile devices and TV platforms, like Amazon Fire TV.
 * Another 6-second custom variant exists on Nickelodeon-produced original series such as Kamp Koral: SpongeBob's Under Years, the 2021 Rugrats revival and Star Trek: Prodigy. This variant cuts much of the logo's formation to make way for the iconic Nickelodeon blimp (modeled after the Kids' Choice Awards trophy, with the 2009 logo on it) to zip from the right of the screen, flying around the logo before abruptly colliding with the mountain, causing the "+" part of the " Paramount +" text to twirl as the blimp lightly floats up.
 * There exists a variant where the bottom text reads "EXCLUSIVE MOVIE".
 * On the preview of the aforementioned 2021 Rugrats revival and the Nickelodeon promo, a 3-second version of the logo exists, and it starts at the point where the stars are almost finished encircling the mountain. This version also appears on trailers for Paramount+ content and the end of the films (for example, Paranormal Activity: Next of Kin), as well as on The Offer and other future shows.
 * At the end of most shows, a 2-second version of the above variant exists. The stars don't animate and the "Paramount+" text is not in glossy 3D in this version.
 * On shows shot in 2.35:1/2.39:1 scope, like season 2 of Why Women Kill and season 5 of The Good Fight, the logo is shifted up so more of the reflection can be seen.
 * On the Xbox app version, there is an M12 Warthog LRV from Halo driving around the logo as it animates before going behind it. (This is in reference to the Paramount+ show Halo, which is based off of the XBOX game with the same name.)
 * A variant cropped to 4:3 was spotted on a Comedy Central UK print of the pilot to The Ren & Stimpy Show, plastering the 1990/91 Nickelodeon Productions logo.

FX/SFX: Part of the 2011 Paramount Pictures logo by Devastudios and animated using Terragen from Planetside Software, which is CGI itself, and the CGI stars and text transitioning into 2D animation. The Nickelodeon variant includes the blimp in CGI. The branding was done by Loyalkaspar. None on the Xbox boot screen (which plays before the actual logo).

Music/Sounds: A shimmering theme reminiscent to an orchestra warmup with a 3 initial piano notes, followed by a 7 note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo by Michael Giacchino), finished with a stinger once "Paramount+" flies in. Composed by YouTooCanWoo.

Music/Sounds Variants:
 * The 6-second version of the logo has a short version of the 7-note theme.
 * The 3-second version of the logo has the last note of the aforementioned 6-second theme.
 * The 2-second version has a different piano note based on the mnemonic.
 * The Nickelodeon variant has the sound effects of the blimp playing over the 6-second theme.
 * On episode 9 of post-March 2021 prints of Stephen King's The Stand, the music from the closing CBS All Access Originals logo is heard due to a plastering error.
 * On Paramount+ Latin America's launch day drone show video, a re-orchestrated version of the current Paramount Pictures fanfare by Michael Giacchino is heard.
 * On the app variant, it is silent.
 * Otherwise, it's the opening/closing theme of the film/show.
 * The Xbox variant just has the sound of tires skidding as the Warthog drives around.

Availability: Current.
 * This logo first appeared on September 13, 2020 (the day the rebrand was announced) on Paramount+'s introduction video and as an unlisted video on ViacomCBS' official YouTube channel.
 * Starting on March 4, 2021, the logo appears preceding all original content for Paramount+. Pre-March 2021 original series, e.g. Star Trek: Discovery, has it plastering the CBS All Access logos.
 * The Nickelodeon variant made its debut on Kamp Koral: SpongeBob's Under Years, and appears on Nick-produced content made for the service, such as the Rugrats and iCarly reboots, Big Nate, Star Trek: Prodigy, and The Fairly OddParents: Fairly Odder. It's also seen at the beginning of trailers for Nick-produced Paramount+ content. This is removed on linear airings of all of these shows.
 * The 6-second version without "ORIGINAL" is seen before and during shows on the Paramount+ Picks channel on Pluto TV and prints of non-original, non-exclusive Paramount+ content on Prime Video Channels. It is also used as a bumper for other Paramount+ content.
 * The 2-second version is seen at the end of most shows on Paramount+. However, it doesn't appear at the end of Nick- or MTV-produced content for the service.
 * The "EXCLUSIVE" variant is seen on post-March 2021 prints of Coyote.
 * The "EXCLUSIVE MOVIE" variant is so far seen on promos for films released in Australia on the service, and it's unknown if any other countries have this variant.
 * The logo also appears on US prints of The In Between however in other countries when the film is shown on Netflix this gets replaced by the Netflix Originals logo despite Paramount+ being available in those countries.
 * Just like the previous logos on international prints of some of their shows like Star Trek: Picard gets this logo cut off or have it replaced by other logos such as the Amazon Originals logo.
 * The Halo variant is exclusive to the Xbox version of the app.

Legacy: It's seen as a great way to bring the Paramount name to streaming.