Channel 5 Video

Background
Channel 5 Video was a significant British VHS distributor founded in 1986 as a joint venture between Heron Communications and PolyGram. The company shuttered in 1991 after PolyGram purchased Heron's stake in the business and rebranded it as the UK division of PolyGram Video.

In 1997, PolyGram revived the Channel 5 brand as a children's label for their existing budget VHS imprint 4Front Video. Following the rebranding of PolyGram Video to Universal Studios Home Video in 1999, the Channel 5 brand continued to be used as a label until at least 2003.

It is completely unrelated to (and not to be confused with) Britain's fifth terrestrial TV station.

1st Logo (March 1986-1990, 1996)
Visuals: On a gradient background, a series of translucent 3D quadrilaterals rotate into view and form what turns out to be a right-pointing arrow with a "5" cut out of it. The arrow is then hit by a line of electricity (two CASCOM stock footages called "Electro Charge II" and "Electro Burst", respectively) and turns, and as it turns to face the camera, the word "CHANNEL" also in appears above. The frame rate of the logo then changes from 25 frames per second to 50 frames per second as it faces the camera very briefly, with a flash of white light behind it, and then zooms in towards the camera and disappears, leaving just the gradient background.

Technique: CGI.

Audio: A synthesizer tune is played with some bells and electric guitars, and just before the bolts of lightning hit each other, a cymbal is heard building up to the flash, with a final electric guitar chord before the synthesizer fades out, as the logo zooms off the screen.

Availability:
 * Seen on Channel 5 videos from the UK around the time period such as Thunderbirds, Stingray, Captain Scarlet and the Mysterons, Joe 90, Terrahawks, Space: 1999, The Raccoons and The Trap Door, among many others.
 * It also appears on the 1986 UK VHS releases of It's Magic Charlie Brown/Charlie Brown's All Stars, The Last Unicorn (1982), Well Done Noddy and The Wacky World of Mother Goose, the 1987 UK VHS releases of Here Comes Noddy Again, Pob and Friends, My Pet Monster: A Live Action Videocassette and Teddy Ruxpin: Just Between Friends, the 1988 UK VHS release of Roobarb & Custard: When Custard Stole the Show, the 1989 UK VHS releases of The Ratties: The Budgie, Galaxy High School: Welcome To Galaxy High School/Pizza's Honor, Dougal and the Blue Cat and Jim Henson's Mother Goose Stories and the 1990 UK VHS releases of Michaela's Birthday Show for Boys, Michaela's Birthday Show for Girls, Spooks and Gooks, Follow That Sleigh, Tales of the Riverbank and Pink Floyd: The Wall (1982), respectively.
 * It also appears on the 1996 UK VHS release of The Amazing Adventures of Morph from 4Front Video and Channel 5 Video as well.
 * It also strangely does not appear on the 1986 Marks & Spencer UK VHS release of The Adventures of Noddy for unknown reasons.

2nd Logo (1986-1991, 1997-2000)
Visuals: On a gradient brown background, a beige square appears from the bottom right corner, zooming towards the center of the screen before disappearing. Two more squares, colored purple and black respectively, participate in similar sequences. While this is being done, the word "CHANNEL" forms letter-by-letter, then the symbol from the previous logo (a segmented arrow with a "5"-shaped hole) is formed afterwards. It stays on the screen for a few seconds, then the symbol and "CHANNEL" fly to the top right corner of the screen, leaving just the background.

Technique: 2D animation.

Audio:
 * 1986-1991: A droning note accompanied by drumbeats followed by a downing synth chord with drumbeats, which surprisingly is in sync with the animation of the logo. Except for the drumbeats, this was actually sourced from "Threshold" by the Steve Miller Band. The track was also used for an early station ident for KMPH-TV.
 * 1997-2000: A lullaby-esque theme, featuring a xylophone and woodwind.

Availability: Seen on Channel 5 videos from the UK around the time period.
 * The version with the first fanfare appears on the 1986 UK VHS releases of Mighty Mouse: Volume 1 and Mighty Mouse: Volume 2, respectively.
 * The version with the second fanfare appears on the 1997 UK VHS release of GoodTimes' Black Beauty (1995), among others.
 * The logo does appear on the packaging of some 2001-2003 era titles, e.g. Back 2 Back: Christopher Crocodile/The Family-Ness. However, the logo doesn't appear on-screen; only Universal's 1997 logo does.