RCA Video Productions

Background
RCA Video Productions was established in the early '80s as a division of RCA, before it spun off in a management buyout in 1987 under Lightyear Entertainment.

Logo (1984-1987)
Visuals: There is a picture of a desert in the sunset. The logo zooms out so that the desert is enclosed in a TV tube, and we see mountains in a night sky. Then squares and lines from a filmstrip in the texture of  leaves zoom out. The TV tube then changes to water, and the background changes to a forest. There are the words "rvp" in a script font, zooming out in front of flowers as a texture. The squares settle onto the lines, making it into a filmstrip. The TV tube and squares fade into a  gradient color, then the lines from the filmstrip fade into a cut-out. The "rvp" text turns white and the background then fades into a black- gradient. Then the words "RCA Video Productions" in white, in a Helvetica font fade in below. The logo shines and then the letters of the "rvp" text flash.

Technique: Primitive computer animation.

Audio: A 8-note violin-line synth theme, which fades into synth tinkling with three chimes and an ascending theme.

Availability: Seen on old VHS, Betamax, CEDs and Laserdiscs of the era, including Ray Davies' Return to Waterloo, Music Media's Elvis titles, and releases from RCA/Columbia Pictures Home Video's Musicvision label, like Thompson Twins: Single Vision and Eurythmics: Sweet Dreams: The Video Album. The logo does not appear on any of the Jane Fonda workout videos. The logo was later plastered by the Lightyear Entertainment logo on current prints.