Pickwick Video

Background
Pickwick International Inc. was originally established as a music/record company in 1961 that released products at low prices. The company opened a UK office in 1982 and purchased in a management buyout in 1983.

As part of the UK office's opening, the company established a home video division known as Pickwick Video Ltd. that released VHS tapes under various labels. These included Pickwick Video, Screen Legends, Ladybird Video, Longman Video, Fairtrade Video, Children's Choice, Mr Pickwick, Hallmark and the Rank Classic Collection.

In 1986, the company was purchased in an investment buyout, and was renamed as Pickwick Group PLC in 1987. The company continued to release content at that time.

1st Logo (1989-Early 1992)
Visuals: A series of and white vertical lines are formed on the screen. They then flip around a few times to show brief clips of some films from Pickwick's library (including a yacht race, boxing match, and even Thomas the Tank Engine). After that, the text "PICKWICK" appears sliding in letter-by-letter from the right and the word "Video" appears written underneath, underlined in. The text then shines.

Trivia: The clip of Thomas the Tank Engine is taken from the episode "Thomas Comes to Breakfast".

Variants:
 * Originally, Australian releases only featured the ending animation starting from when the text appears on-screen and freezing for 30 seconds with the full music underneath it.
 * On later Australian releases, the music starts five seconds into the warning screen, and the logo is a short version with the opening similar to the second logo.

Technique: 2D animation over mostly live-action, sometimes animated clips.

Audio: A synthesised rock tune entitled "Superman 3" done by Anthony & Gaynor Sadler (who would later do the music for many of BBC Two's 1991-2001 idents), which was also heard on Earthvue on the then-Prevue Guide (now Pop) around that time. Extra drumbeats not present in the original version are also heard near the end.

Availability: Appears on Pickwick videos from the UK and Australia around the time-period until 1992.
 * Such releases include the 1989 UK VHS reissues of the Thomas the Tank Engine & Friends season 2 VHS releases of Thomas, Percy and the Coal and Other Stories, Percy and Harold and Other Stories, and The Deputation and Other Stories, respectively, (plastering the 1986 Screen Legends logo), and the 1991 UK VHS release of The Best of Thomas the Tank Engine & Friends, among others.
 * In Australia, the logo appears on several Abbey Home Entertainment releases.
 * It also appears on the 1989 UK VHS release of Angela Lansbury's Positive Moves, the 1990 UK VHS release of Peter Pan (1988), the 1990 UK VHS re-release of The Adventures of Pinocchio (1984), the 1991 UK VHS release of Dinosaurs Fun Fact and Fantasy and the 1991 UK VHS re-release of Story Playtime, respectively.

2nd Logo (Early-Late 1992)
Visuals: A series of the same and white vertical lines are formed on the same screen. Then they flip only once and the word "PICKWICK" from the first logo appears in the same font, but now letter-by-letter from the left. Then the text "Video" in the same script font, now underlined in, ripples down and places itself underneath "PICKWICK".

Technique: 2D animation.

Audio: A synth hum (which sounds similar to the one used on the Roadshow Home Video logo in Australia), followed by five drumbeats and a different synth warbling sound.

Availability: Appears on some UK VHS releases released under the Mr. Pickwick sub-label such as the 1992 UK VHS release of Nursery Rhymes and Songs: A House Full Of Fun, among others.

3rd Logo (November 30, 1992-1995)
Visuals: The camera travels through a curvy maze and drops down a keyhole, revealing several  and purple copies of the maze. It then pans through the bottom-most area of the maze and reaches a yellow light coming out from another hole, then it begins to travel upwards through the hole and spins around a bit, which eventually reveals the word "PICKWICK" in the same font as before against a black background. The logo then shines.

Variant: A rare prototype short version exists, which starts with two copies of the word "PICKWICK", one on top of the other being viewed from the left side before the camera goes through the first letter "C" and travels quickly between the two copies until coming out again through the second letter "C". The ending is largely the same as the main logo, except it shines differently.

Technique: CGI.

Audio: A dramatic tune sounding like something off an action film.

Audio Variant: The short version has a heavenly chorus.

Availability: Appears on Pickwick videos from the UK and Australia around the time-period until 1995.
 * Such releases include Bananas in Pyjamas, The Legends of Treasure Island, the 1993 UK VHS release of Prince Cinders, and the 1995 UK VHS release of Really Wild Animals: Adventures in Asia, among many others.
 * The rare prototype short version appears on the 1992 UK VHS release of Astro Farm: Wacky Weather and Other Stories and the 1993 UK VHS release of The Tale of Peter Rabbit and Benjamin Bunny, respectively.
 * This logo also appears on the 2007 UK DVD release of Bananas in Pyjamas: Birthday Special as well, due to it being taken from the 1994 VHS master.

Legacy: Considered one of the more memorable UK logos of the VHS era. Some aspects of it are quite ahead of its time.