Sony Music Entertainment

Background
Sony Music Entertainment was originally known as the CBS Records Group until it was sold to Japanese conglomerate Sony Corporation on January 5, 1988; for a time after the acquisition, Sony licensed the CBS name for use on its new recorded music arm. On New Year's Day 1991, it was renamed to "Sony Music Entertainment".

On July 20, 2004, Sony Music Entertainment and Bertelsmann Music Group merged to form "Sony BMG Music Entertainment", which was approved by the European Union. On October 1, 2008, Bertelsmann AG agreed to sell the rest of the Sony BMG stake to Sony, with the entire company, now a wholly-owned subsidiary, readopting the name Sony Music Entertainment in early 2009.

The labels under SME currently consist of Columbia Records, Epic Records, RCA Records, Arista Records, Alamo Records and the Orchard. Sony's music arm previously had its own video and film divisions: Sony Music Film, Columbia Music Video, Epic Music Video, Sony Wonder and Zomba Films.

1st Logo (2009-)


Visuals: On a white background, there is a simple paintbrush swoosh drawing downward and the text "SONY MUSIC" in the respective Sony font appears in, as it slowly zooms in afterward.

Variant: An in-credit version exists.

Technique: 2D computer animation.

Audio: A "swoosh" sound when the paintbrush draws, none, or the end theme of the show.

Audio Variant: On Victorious, after the sound, there is a random quote that varies on each episode of the show (although this is omitted from UK airings).

Availability: Seen on music video releases. It also appeared on Victorious and Big Time Rush on Nickelodeon and TeenNick.

2nd Logo (2016-)
Visuals: The first element shown is a sphere reflected over a white background, which multiplies into several other spheres that move back in three jumpcuts. We then see a line made out of these spheres, which moves as a visualizer while several other grouped spheres appear moving out quickly in sync to the beat. The visualizer then morphs into a /purple ripple. The camera turns as a red ring moves above the ripple. We then cut into three of these red rings forming, and air appears moving through them. We then cut into a group of and black ribbons waving, and the camera changes perspective as the ribbons move back into a red circle, which changes into the paintbrush swoosh from the previous logo with the "SONY MUSIC" text appearing below. and purple waves appear from the sides as the logo zooms in while a few black particles appear, then the logo zooms in close for another instance.

Technique: CGI.

Audio: Several drumbeats along with a few whooshing sounds.

Availability: It often appears before several Indian movies from the late 2010s.