Scripps Howard Broadcasting

1st Logo (1987)
Visuals: Below the Learn to Read logo, the SHB logo cuts in, which consists of a stylized lighthouse symbol, the name stacked in two rows and "©1986".

Technique: Fading effects.

Audio: The ending theme.

2nd Logo (1992-1994)
Visuals: On a background with a  checkered floor below, the last logo (except "BROADCASTING" is replaced by "PRODUCTIONS") is seen. The logo shines.

Technique: Computer animation.

Audio: The ending theme.

Availability: Seen on The Jane Whitney Show, which isn't on TV anymore.

3rd Logo (December 3, 1995)
Visuals: On a black background, we see the last logo's text above and the symbol below with a shine. A line glows between the words.

Technique: Computer animation.

Audio: None.

Availability: Last seen on Shadow of a Doubt.

4th Logo (November 4, 1996-April 6, 1997)
Visuals: On a black background, we see the text from the previous logos in a outline font which is glowing. Then the symbol on top blinks in with a shadow behind.

Technique: Computer animation.

Audio: None.

Availability: Seen on Buried Secrets and When Secrets Kill.

5th Logo (2003)
Visuals: On a night sky, there is a lighthouse. It shines a light, then zooms out while the night sky behind it fades into a box and crops while zooming, while the lighthouse becomes the familiar lighthouse symbol. The text is seen on the right, but in the 1st logo's form. This is seen on a background with a glass cut out of the NBC logo which moves to the right. The logos for Scripps networks at the time then fade in one by one.

Trivia: This sequence was part of WPTV's branding from the era that was designed by Giant Octopus. A still frame of the lighthouse portion of this logo was featured in the on their early-2000s website.

Technique: CGI of the zooming, NBC glass cut out moving, and the networks' logos; the lighthouse scene appears to be live-action.

Audio: The ending theme of the newscast, followed by a bell rendition of the NBC chimes, with Ed Hopkins saying "Associated with the Scripps Networks family".

Availability: Only seen on an 11PM WPTV newscast, and since then became extremely hard to find.

6th Logo (2004)
Visuals: On a purple background, the Academic Challenge logo pans to the right. The lighthouse then appears and shines. The last logo's text is seen on the left, albeit in a generic script font. Copyright info is seen below the text.

Technique: CGI.

Audio: The ending theme.

Availability: Only seen on Academic Challenge.