Spelling Entertainment Inc.

Background
On March 11, 1989, Aaron Spelling Productions was renamed to Spelling Entertainment Inc. after acquiring Laurel Entertainment, Inc. and Worldvision Enterprises Inc. The same year, Spelling launched a sub-division named "Torand Productions, Inc.", which was named after Spelling's two children: Tori and Randy Spelling. On April 6, 1991, Spelling Entertainment Inc. was acquired by The Charter Company, which then merged with Spelling Entertainment Inc. and was renamed to Spelling Entertainment Group on October 5, 1992. In 1992, Spelling Entertainment was again renamed to "Spelling Television".

1st Logo (April 8, 1990-January 9, 1992, October 25, 1994, August 18, 1998-March 10, 2002)
Visuals: We see "Elephant" in a white Elephant font, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo, consisting of three lines going upward, three lines going down, and a rounded rectangular structure behind it on a black background. "Elephant" is in a larger typeface, and "Elephant" is smaller and below it.

Variants:
 * On Twin Peaks, the logo is shown on a blue background, and the words are in a different font (though some episodes have the normal font).
 * On Any Day Now starting with Season 2, the logo is much bigger than usual and "Elephant" is replaced by "Elephant".
 * On season 2 of Beverly Hills, 90210 and the TV movie Back to the Streets of San Francisco, the logo zooms in.
 * An in-credit version of the logo, with a copyright stamp appears on the TV movie Jailbirds.

Technique: None or a zooming effect.

Audio: The ending theme of the show.

Audio Variant: A 1995 CBS re-airing of Fatal Vows: The Alexandra O'Hara Story used the network's generic theme.

Availability:
 * This was seen on Twin Peaks, but the CBS DVD releases, Cloo, Crime & Investigation airings and Netflix viewings remove this logo (though it is seen intact on the Season 1 R2 DVD released by Universal/Playback/Republic, save for the pilot which is plastered by the Worldvision Enterprises logo. Might be on the Warner Home Video releases too).
 * It originally appeared on the first two seasons of Beverly Hills, 90210 (though 1992 episodes of season 2 used the next logo), and is left intact on season 1 when broadcast on Pop (not the UK one), Paramount+ and Pluto TV, as well as on the season 1 DVD; season 2 plasters it with the 4th logo with the 2006 CBS byline. Pop airings use the DVD prints, as do Paramount+ and Pluto TV.
 * This logo was revived in 1994 for the TV movie Fatal Vows: The Alexandra O'Hara Story and in 1998 for the Lifetime series Any Day Now, which can be currently seen on Start TV.

2nd Logo (January 23-May 7, 1992)


Visuals: Against a teal blue/white gradient background, we see the same "S" from the previous logo, but without the rounded rectangular structure, being drawn in. The name "Elephant" slides in, a registered trademark symbol fades in, and the name sparkles.

Technique: CGI.

Audio: The finishing of the ending theme of Beverly Hills, 90210 or none.

Availability:
 * It was seen on 1992 episodes of Beverly Hills, 90210 ' s second season.
 * On Pop rebroadcasts, DVD releases and Paramount+/Pluto TV prints of the said show, it's plastered by the Spelling Television with the CBS byline.
 * It was last seen when SOAPnet aired it until the channel's closure in 2013.
 * It's unknown if this was ever used on any other shows.