Estrela

Background
Estrela (full name: Manufatura de Brinquedos Estrela S.A.) is a traditional Brazilian toy factory, founded by Siegfried Adler on June 27, 1937. The company establishes October 12 as the "Dia do Brinquedo Estrela" ("Estrela Toy's Day" in Portuguese).

Tag (December 1996; December 1998)
Visuals: Over a studio apartment at night with lights moving around, the current logo of the company is superimposed over a 12-line billboard where each line spins from the light-covered ambient to reveal what covers each line. Next to it are 13 blocks resembling TVs (6 of them have the logo with only the circle and four-pointed star intact; the other 7 have white screen). It cuts to the same scene but the 6 TVs in their point of view are visible. It cuts to the same scene but in it is a square-shaped door-like metallic construction object in its point of view, as all the lights that were moving around come together to light up the object revealing a golden-toned sun-like light turning a white background fading to the start of every commercial.

Technique: CGI done using a CGI-based animation software on a Silicon Graphics computer.

Audio: A moderate-tempo synth tune starting off with a synthesized glissando and then a chorus of children singing the company name and then three synth notes and what sounds like a man yelling the company name.

Later Audio Variant: In late December 1998, it used a fast rock tune starting off with a powerful guitar note and then rock singers singing the company name twice.

Availability: Used at the start of commercials every December (excluding in December 1997).