Unilever Philippines

1st Tag (1991)
Tag: Superimposed at the end of the commercial, a small white circle fades in It contains the PRC logo on it, which consists of the words "PRC", with the letters "P" and "R" in blue and "C" in white. There is an extension to the next of the letter "C". Underneath the logo is the stacked blue words "TOTAL QUALITY".

Technique: Fading effects.

Audio: The ending audio of the commercial.

Availability: Seen on some advertisements of PRC products.

2nd Tag (1991-1994)
Tag: On a midnight blue background, we see the PRC logo, now in 3D, on a silver 3D triangle. Across the bottom of the triangle is the stacked words "serif", in red with a white/silver outline. On top of the triangle is the words "serif". A yellow laser goes through the slogan, and the triangle glows light yellow, similar to a sunburst.

Early Variant: From mid-1991 to early 1992, an early version of the tag was used. There was no slogan, and the background is in a peach/orange/pink/purple/blue/black gradient. The triangle is facing downwards instead of upwards, and the glow is different.

Technique: Early computer animation.

Audio: None.

Avaiability: Rare. Seen on commercials at that time. The early version has been spotted on the Dimension Multi V Shampoo commercials.

(1994-1997)
Tag: On a white background, we see a golden triangle with the following text below:

serif PRC

The PRC logo is now fully in blue, with a shorter extension to the right of the "C". Underneath it is the text:

Arial

The triangle shines.

Variant:
 * Sometimes, the logo is still.
 * A version with a platinum/silver triangle exists.

Technique: 2D computer animation.

Audio: None.

Avaiability: Seen on commercials at that time.

1st Tag (1997-2002)
Tag: On a white background, we see the Unilever logo, consisting of two vertical arrows forming the letter U resembling twin towers, and the word "serif" in a serif font. Underneath the logo is the text "Total Quality".

Variants:
 * Sometimes, the word "Total Quality" is absent.
 * An early version during the tag's first year. The words "Total Quality" are in a different font, and there is a big spacing between the logo and the slogan.

Technique: None.

Audio: A voice-over saying "From Unilever" (in English) or "Mula sa Unilever" (in Filipino/Tagalog), sometimes blending in with the ending audio of the commercial. Sometimes, there is no voice-over (usually on 15-second advertisements), especially during the early version.

Availability: Seen on commercials at that time.

2nd Tag (2002-2003)
Tag: On a white background, the Unilever logo appears. It later zooms out and moves to the upper right corner, revealing the words "serif", with the large number "serif" having a shining diamond in between and positioned on the left, and the words "serif" on the right just below the Unilever logo.

Technique: 2D computer animation.

Audio: Same as the previous tag.

Availability: Seen on commercials from 2002 to early 2003.

3rd Tag (2003-2004)
Tag: We start on a black background. Then the Unilever logo glows white, and the background turns white. The finished product is the same as the 1st tag, except that the text "Total Quality" is in a different font.

Variant: On Rexona ads, the logo is still.

Technique: 2D computer animation.

Audio: Same as the previous tags.

Availability: Seen on commercials from 2003 to June 30/July 10, 2004.

4th Tag (July 1, 2004-2010)
Tag: On a white background, we see the 2004 Unilever logo, with the large letter "U" formed out of 25 different icons, and the script text "Unilever" below it. Underneath it is the slogan "Adds vitality to life".

Variants:
 * On the Knorr Your Future ad, the card flips up to reveal the logo on it.
 * On the Close Up "Season of Smiles" TV ad, there are Christmas balls on top of the logo.
 * A version with a gray/white radial gradient background and a much smaller logo exists.

Technique: Mostly none.

Audio: Same as the previous tags.

Audio Variants:
 * On Rexona ads promoting back to school (e.g. First Day Funk/High), a male voice-over says "From Unilever 'To!"
 * On the Surf Kalamansi ad in 2006 with Arnold Clavio, Clavio himself says "Mula sa Unilever, Igan!"

Availability: Seen on commercials during the period. Used in tandem with the next tag since mid-2007.

5th Tag (2007-2011)
Tag: Same as the previous tag, but the slogan is completely dropped.

Variants:
 * On the Sunsilk Great Hair Days Ad in 2007, several sachets in blue and silver fall down.
 * Sometimes, the top-right or lower-right corner may fold up/down (a la SC Johnson) to reveal the logo on a white background.

Technique: None.

Audio: The ending audio of the commercial, but this time, there is no voice-over at all.

Availability: Seen on commercials from 2007 to early 2011. Used in tandem with the previous tag until 2010.

6th Tag (2011-2020)
Tag: At the end of the commercial, a white ribbon falls down from the top right corner, revealing the Unilever logo on a ribbon.

Technique: CGI.

Audio: The ending audio of the commercial.

Availability: Seen on commercials during the period.

7th Tag (2020-)
Tag: At the end of the commercial, a white box appears on the top right corner. As the box rolls down, the icons appear and the Unilever text writes in.

Technique: CGI.

Audio: The ending audio of the commercial.

Availability: Seen on commercials since early 2020.