Digi

Background
Digi, also commonly referred to as RCS & RDS, is a Romanian telecommunications company. It was founded in 1994 as RCS (Romanian Cable Systems) and later launched a sub-brand named RDS (Romanian Data Systems) in 1998. The two merged together in April 2005, forming RCS & RDS. Both names continued to be used until October 2009.

In November 2004, a sub-brand of RCS named Digi was launched. It would take over the initially formed RCS & RDS company in October 2009, but the previous name is still used.

Tag (October 2009-April 2010)
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Visuals: After the commercial plays, we see some stripes forming a background, in which more stripes, in a darker, form the Digi logo alongside its slogan PENTRU FAMILIA TA.

Variants:
 * A commercial aired in March 2010 shows the Digi logo fade above its at-the-time 4 subscriptions (Digi TV, Digi Net, Digi Tel and Digi Mobil, which have folders in, , and  respectively).

Technique: Computer animation.

Audio: An announcer saying "Digi, pentru familia ta." alongside a 5-note jingle.

Audio Variants:
 * Various variations of the ad's jingle exist, that change the instruments. Those are: a guitar, a bell-like synth tone, beeping and an accordion. The synth tone is also played in the 2010 endtag.

Tag (December 13, 2013-September 1, 2017)
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Visuals: On a white background, we see the Digi logo alongside its slogan Pentru familia ta written in.

Variants:
 * The ad also comes in different aspect ratios.
 * In an ad from November 2014, we see various squares forming a gradient with the Digi logo, its slogan and its URL on it. This ad was briefly reused in 2017, albeit using a zooming animation instead.
 * Starting with April 2015, the company URL and phone number were added below the logo.
 * In March 2017, a reflection was added below the Digi logo, as well as a zooming animation on the slogan.

Technique: None.

Audio: The 5-note jingle from the previous logo.

Tag (September 1, 2017-June 22, 2018)
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Visuals: On a white background, we see the Digi logo with its slogan "telefonie internet televiziune" zooming in and out below it. The company URL and phone number are also visible.

Technique: Computer animation.

Audio: The 5-note jingle from the previous logos.

Tag (June 22, 2018-August 27, 2018)
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Visuals: On a white background, the Digi logo zooms in, then the contact info appears below it.

Technique: Computer animation.

Audio: The 5-note jingle from the previous logos.

Tag (August 27, 2018-October 15, 2018)
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Visuals: On a gradient background, the Digi logo slowly zooms in, while its slogan and URL form below.

Variants:
 * When the endtag was first introduced, it showed a "transition" animation between the RCS & RDS logo and the new Digi logo.

Technique: Computer animation.

Audio: The 5-note jingle from the previous logos.

Tag (October 15, 2018-March 21, 2019)
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Visuals: On a gradient background, we see the Digi logo, its slogan and its URL in white.

Variants:
 * An inverted variant exists, in which the background is white and the rest of the elements in the ad are blue.
 * The inverted variant has a longer variant in which the slogan is replaced by "CONTINUĂM SPIRITUL INOVATOR at the beginning.
 * The slogan may appear straight in the inverted variant.
 * In later commercials, the Digi logo slides alongside its slogan, while the URL pops up below them.

Technique: 2D animation or none.

Audio: The 5-note jingle from the previous logos or the announcer from the ad.

Tag (October 15, 2018-2020)
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Visuals: On a white background, we see the Digi logo, its slogan and its URL.

Variants:
 * A variant visually identical to the 5th logo also exists. It plays out using a wipe transition and uses the updated Digi branding instead of the anniversary one.
 * In some ad endcaps, the logo is placed on a blue light with the entire logo being white. It starts with a zoom or a wipe and may also feature a bolder or lighter slogan.
 * A 2019 endtag features a tech-like background swiping from the left, in which the Digi logo is contained, then the "Conectați" part of the slogan slides below. "#Nelimitat" is later revealed behind the first part of the slogan, and then the URL fades at the bottom.
 * A faster version of the 2019 endtag exists as well.
 * There's also a shorter version of the 2019 endtag, in which it starts directly at the slogan animation and no URL fades below.
 * During Easter 2020, the regular endcap was slightly modified and also played with a transition at the beginning.
 * For business ads in 2020, the "glow" variant contained a still of the Digi logo with the slogan fading below it.
 * The business endtag has a faster version as well.
 * Some ads have a short zoom-in animation of the logo, slogan and URL in the room-like background.
 * In 2020, for ads containing phone promotions, the Digi logo alongside its slogan and URL get formed via a shine. This was replaced after a short while.
 * An overhauled endtag for phone promotions features a room-like background in which the Digi logo, its slogan and additional information fade in.

Technique: None.

Audio: None or the announcer from the ad.

Tag (2020-February 4, 2021)
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Visuals: On a gradient background, we see various colored squares, alongside their outlines, move around in the center of the screen, which eventually merge creating the Digi letters. A shine forms in the middle, inverting the colors of the logo and making the slogan and URL visible.

Variants:
 * There's also a variant where everything after the shine doesn't happen, and instead the slogan just fades below the Digi logo.

Technique: Computer animation, with some CGI effects.

Audio: None or the commercial's sound.