The Wolper Organization

Background
The Wolper Organization was founded in 1958 by documentary film producer David L. Wolper. In 1964, his company was acquired by Metromedia, but would later break apart from the company in 1967. In 1968, the Wolper library up to that time was sold to Official Films, who was later acquired by International Creative Exchange. The same year, the Wolper Productions company would later become Metromedia Producers Corporation. The company was relaunched in 1969 with distribution through Warner Bros. Television for its television shows and feature films (which were released theatrically through United Artists, and in the case of Willy Wonka and the Chocolate Factory, Paramount). In 1976, The Wolper Organization was then acquired by Warner Communications for $1.5 million. The Wolper Organization is currently a subsidiary of Warner Bros. Entertainment, Inc., a Warner Bros. Discovery company and is currently run by Mark L. Wolper, the son of David L. Wolper.

1st Logo (November 29, 1961-1990)
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Visuals: On a black background, a swirl draws itself towards the upper left of the screen, repeating 5 times. Then a diagonal slit cuts down near the center of the swirl, and a "Serif" in a thick typeface is drawn in on the other end. The text "Serif" fades in next to the "Serif" after the logo finishes.

Variants:
 * Some programs have just the "Hypnotizer" centered in the middle of the screen, along with a smoother framerate and a larger "W".
 * Another version of the animated logo has the text blacked out and replaced with a Metromedia byline.
 * A still version has a smaller "Hypnotizer" with "A DAVID L. WOLPER PRODUCTION" below it. On the bottom of the screen, "RELEASED THRU UNITED ARTISTS" can be seen in the same font.
 * There's a distributor variant that features the text "DISTRIBUTED BY WOLPER TELEVISION SALES", either being still or animated (the text appears when the logo finishes). This version may appear in gold as well.
 * On some older International Creative Exchange prints, a copyright notice for them is chyroned in below.
 * From around 1964 to 1967, in-credit text variants had the byline "A Division of Metromedia" or "A Metromedia Company".
 * Starting in 1977, the superimposed version has the byline "A Warner Communications Company" under the name. It would sometimes use the Warner corporate font for the byline, depending on the case.
 * Several series and TV movies would just use an in-credit text "A David L. Wolper Production" or "Wolper Productions" with or without a byline.
 * A version of the later animated version had the text in a more futuristic-looking font that clashes with the swirl, and the words "a" and "production" are in lowercase.

Technique: Cel animation.

Audio: A dreamy celesta tune followed by a flourish as the text fades in. This was composed by Elmer Bernstein. For the superimposed variant, it used the closing theme of the show or TV movie.

Availability: Seen on The Wolper Organization progams produced and distributed at the time.
 * The earlier animated variant is rare and can be seen on specials like The Making of the President '60.
 * The animated logo was thought to be long gone outside of various programs on the Internet Archive, but has recently reemerged on Amazon Prime Video's print of Hollywood, The Fabulous Era.
 * The superimposed version remains on Chico and the Man and Welcome Back, Kotter on DVD releases.

2nd Logo (1990-2016)
Visuals: On a grainy background, the Hypnotizer "W" as seen in the 1st logo is shown in bronze and "Times New Roman" next to it with "Times New Roman" next to the "Times New Roman". The logo "shines".

Variants:
 * From 2001 onward, the logo and text is and is on a black background.
 * Sometimes, the logo doesn't shine.
 * A superimposed in-credit variant exists.
 * Sometimes, a IAW notice is seen below the logo.

Technique: CGI.

Audio: The ending theme of the show or movie or a generic theme on NBC (starting in 1994) or ABC (starting in 1998).

Availability: Seen on Snow Wonder, The Thornbirds: The Missing Years, post-2005 episodes of Penn and Teller: B.S. on Showtime and Netflix, and the mini-series Heaven & Hell: North and South: Book III, among others.

3rd Logo (May 30-June 2, 2016)


Visuals: On a white background, an, brush-stroke swirl with an clean cut down the middle is seen, leading to a "Serif" connected to it. "Serif" is seen next and under it in the same font.

Technique: A still, digital graphic.

Audio: The ending theme of the show.

Availability: Seen only the 2016 remake of Roots.