Novel Entertainment

Background
Novel Entertainment is a production company based in Oxford that was founded in 2001 by Mike Watts and Lucinda Whiteley. They are known for specializing in popular children's brands such as producing Horrid Henry.

1st Logo (September 23, 2002-)
Logo: Usually an in-credit notice, this logo consists of "Novel" in a large size and "ENTERTAINMENT" inside a small rectangle. A blue star with "A" in white is seen above the logo as well as "PRODUCTION" being underneath the rectangle.

Variants:
 * Starting 2009, The only elements of the logo are now just the company's name excluding the blue rectangle.
 * On The Roly Mo Show, the logo is inside a box with a yellow outline alongside the BBC logo underneath it.
 * Horrid Henry has various different alignments of the logo throughout the years, but its usual appearance on the show includes the logo being on a green slime shape, which is similar to the one used by the show's logo, next to Henry finishing his dancing.
 * The first season has the slime shape more centered with a copyright notice in blue and an Arial font underneath it.
 * Season 2 aligns the slime shape more towards the left and is bigger with the copyright notice in red and similar to the font of the show's logo.
 * Some Season 2 episodes would have the Novel Entertainment logo smaller to make room for the CITV on top and move the copyright notice underneath the slime shape.
 * Season 3 would remove the CITV logo, leaving a big, clear space above the Novel Entertainment logo. Not only that, but the slime shape is moved more upwards, the logo is squished, and the copyright notice overlaps more with the shape.
 * On Season 4, The logo takes up most of the slime shape with the copyright notice more farther apart from the shape.
 * On Season 5, the copyright notice was not only simplified, but "PRODUCED BY KING HENRY PRODUCTIONS LTD for" was also added on top of the logo.

FX/SFX: None.

Music/Sounds: The closing theme of the show.

Availability: Common. Seen on shows produced by them such as The Fimbles, The Roly Mo Show, and Horrid Henry.

Logo (July 29, 2011, November 2, 2021)
Logo: On a dark blue background, we see two thick, curved paths turning left and right simultaneously to mimic the opening of a book. This animation would be repeated several more times this time with the lines growing in brightness. They would reveal a letter "V" with light dust coming out of the stylized pages and with the animation zooming out revealing "A" and "PRODUCTION" over and underneath. The rest of "NOVEL" would wipe from the top, removing the curved paths entirely to allow "ENTERTAINMENT" to fly in between "NOVEL" and "PRODUCTION" by one letter. The shadow of the logo can be seen moving from right to left throughout the whole sequence.

Variant: On the promotional short film Horrid Henry and the Groovy Grandma, a copyright date appears below. No shadows appear on the logo, either, making the background pure black.

FX/SFX: Neat 3D animation.

Music/Sounds:
 * Horrid Henry: The Movie - The opening theme.
 * Horrid Henry and the Groovy Grandma - A mystical tune that ends in a fanfare.

Availability: Appears on Horrid Henry: The Movie, and later appeared in the promotional short film Horrid Henry and the Groovy Grandma, made for the Great Ormond Street Hospital.