CPL Productions

Background
Celador was a British television production company that was formed in 1981 by producer Paul Smith. It was then expanded into film, television and licensing, and then an international division that handed international versions of game shows like Who Wants to Be a Millionaire? and Winning Lines. In 2006, they sold off it's international division to Netherlands-based 2waytraffic and was reincorporated as "2waytraffic International" which was later acquired by Sony Pictures Television on June 24, 2008, while it's production arm became CPL Productions in 2009, and was later acquired by Red Arrow Entertainment Group (later Red Arrow Studios) in 2012.

1st Logo (1985-1992)
Logo: On a black background we pan out the spinning letters that were connected together and flashes until it stops flashing. Then the pieces spread out in order to reveal the white-blue gradient words "celador" in a futuristic font. The words "a" fades in at the top left of the "celador" text while "production" is at the bottom right below the text. Below it was a copyright disclaimer.

Variants:
 * Sometimes, the logo is shortened starting from the spreading animation.
 * Sometimes, the logo freezes after "celador" finishes spreading then we see the white text "A Celador Production" and the station info is shown below like either BBC, Carlton Television or Thames.
 * A Christmas version of the logo exists. Here, the logo is shown on the bottom behind a sad snowman on a grey-white gradient background with snowflakes falling. Then the snowman turns happy and above it was "Christmas Entertainment for (BBC/Thames) Television from" and below it was a copyright stamp.

FX/SFX: The spinning, panning and the spreading.

Music/Sounds: None or the ending theme of the show.

Availability: Seen on early Celador productions like Comedians Do It on Stage, Everybody's Equal, Wow Fab Groovy, Wild Oats, Carrott's Commercial Breakdown and Crazy Comparisons.

Editor's Note: None.

2nd Logo (1992-1999)
Nicknames: "Spinning Letters II", "Spreading Letters II"

Logo: On a black background we see the connected pieces of the Celador logo in light blue piece by piece when it's spinning. Once the logo is done we see the white text "A Celador Production" fades in below the logo.

Variants:
 * Sometimes, the station info for BBC or Carlton Television/ITV is shown below the logo along with the copyright disclaimer.
 * From 1995 to 1996 for some shows produced for Carlton, this logo is shared with the Carlton UK Productions logo.
 * There is a still version of this logo.
 * A Christmas version of this logo exists where its basically the same as the last logo's christmas variant, only this time, we see the text above the snowman reading "Christmas Entertainment for" and either BBC or Carlton logo, and the word "from" below the logos and the Celador's logo animation was updated.
 * On programmes co-produced with Carlton UK Productions, this logo appears within said company's logo.
 * On The Detectives, the logo includes a BBC notice underneath with "A Celador Production for" above it.

FX/SFX: The spinning and spreading then the text fading in.

Music/Sounds: The ending theme of the show.

Availability: It was last seen on at the end of Celador's shows from the 1990s such as The Detectives, Hypnotic World of Paul McKeena, Talking Telephone Numbers and early episodes of the award-winning game show Who Wants to Be a Millionaire?, of which Challenge kept this logo. The Carlton UK Productions variant was seen on Talking Telephone Numbers and The Hypnotic World of Paul McKenna.

Editor's Note: None.

3rd Logo (1999-2002)
Nickname: "Spinning Letters III"

Logo: On a black or a black-blue moving gradient background, we see some letters spinning like wheels in which eventually to reveal the marine coloured text "celador" from the previous two logos and a line then flashes from behind the text.

Variants:
 * The spinning variation appeared on the first two PlayStation adaptations of Who Wants to Be a Millionaire? in the UK, as well as DreamCast and PAL versions.
 * On all other PC and PlayStation versions, as well as the Game Boy Color, version the logo is in black and white and it simply fades in.
 * Sometimes, this logo is still like the last logo.
 * Sometimes, the words "A Celador Production" is shown below the logo.
 * On original ITV prints of Who Wants to Be a Millionaire?, the text "A Celador Production" is smaller. Then the text disappears and the light forms the show's title and the timeslot is shown spreading out via a light effect is shown underneath the logo.
 * On shows co-produced with the BBC, like the Jasper Carrott specials and Winning Lines, the logo is shifted to the top on a black background. The text "A Celador Production" is shown below the logo and underneath is the word "for" and the BBC logo. A BBC copyright is shown below the logo.

FX/SFX: The spinning letters.

Music/Sounds: A part of the show fanfare, which was in fact a cue from Who Wants to Be a Millionaire?.

Music/Sounds Variants:
 * The black and white variant uses a 5 note synth theme transitioning from the Disney Interactive Studios/Buena Vista Interactive theme used as part of the games.
 * Sometimes, the ending theme of the show plays over the logo or it's silent.

Availability: The normal logo with fanfare is seen on the PC, DreamCast (UK and France only), DVD and PlayStation adaptations of Who Wants to Be a Millionaire?. It was usually shown up at the end of Who Wants to Be a Millionaire?, including the original British version, the Australian version, and at the end of 1999–2002 American Regis Philbin-era episodes when it was shown on ABC as well as The People Versus and Winning Lines including the original British version and the American version with Dick Clark on CBS, and several Jasper Carrot specials.

Editor's Note: None.

4th Logo (2002-2009)
Nicknames: "Celador Snake", "Drawing Letters"

Logo: On a dark blue/dark sapphire/black gradient background, we see curvy lines just like a snake, then it draws the Celador logo from the previous logos, although this time it's much bolder and in a blue gradient texture.

Variants:
 * Sometimes, "A Celador Production" is shown below the logo.
 * On BBC co-productions with the company, the word "for", the BBC logo and the copyright disclaimer is shown below the logo.
 * Sometimes, the logo is still just like the last two logos.
 * There is an "international" version with the corresponding word added and there's an arc below it that almost resembles the Pearson Television logo.
 * Sometimes, either "INTERACTIVE" (which has the background in pitch blue) or "KIDS" is seen underneath the arc.
 * Sometimes, a print version of this logo is used on DVD games.

FX/SFX: The drawing of the logo. None for the still version

Music/Sounds: Same as the previous logo.

Availability: Common. It was last seen on Who Wants to Be a Millionaire? episodes from 2002–2007 including the original UK version, the US version with Meredith Vieira in first-run syndication and on DVD games. It also appeared on later episodes of the original UK version of Winning Lines as well as other shows such as All About Me, British Brightest Kid, Grand Slam and the revival of Commercial Breakdown. The international version was seen on Roobard and Custard Too, episodes of the original UK version of Who Wants to Be a Millionaire? from 2006-2007 and on DVD games of the latter.

Editor's Note: None.

(2009?- )
Logo: On a black background with graident white on the bottom we see the text "CPL" rotating it to the right hand side with a blue spotlight, then it shines with blue lights as the text illuminates and the whole logo flashes until the whole logo stops flashing.

Variants:
 * A still version of this logo exists.
 * In 2019, the words "PRODUCTION COMPANY OF THE YEAR" is seen below the logo.
 * Also, starting in 2019 as well, the byline "A Red Arrow Studios Company" appears below the logo when it starts flashing.
 * Sometimes, this logo can be shared with other logos.

FX/SFX: CGI animation.

Music/Sounds: None or the show's closing theme.

Availability: Current.

Editor's Note: None.