Scholastic Entertainment

Background
Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is the media, television and film production unit of American book publisher Scholastic.

1st Logo (October 3, 1982-May 25, 1991)
Visuals: On a black background, there is a white book with the words "A SCHOLASTIC PRODUCTIONS PRESENTATION" (in a black weird font) and black filmstrips zooming out in each other. It then disappears as the filmstrips fade out. There is the word "Serif" displayed below as the name fades in.

Variants:
 * A still variant with the filmstrips remaining, the left side of the book black and the right side, and the text "Scholastic Productions and" under the book was seen on the first season of Charles in Charge.
 * On Voyagers!, the filmstrip variant logo is black and is placed on a white background with the text "in association with" above and "Scholastic Productions" below.

Technique: Cel animation.

Audio: The closing theme of the show/TV special.

Availability: It's saved on programs from the time period, such as the 1988 Clifford the Big Red Dog TV special, Charles in Charge on its DVD prints, My Secret Identity, and Voyagers!. The Special Magic of Herself the Elf uses an in-credit notice.

2nd Logo (January 1, 1990-September 14, 2003)
Visuals: On a black background, there is a rectangle fall down from the top left of the screen. Then, the book from the previous logo and the white text "Serif" starts sliding in from the bottom right. The text and rectangle merge together at the bottom left, as a shadow effect is seen behind the text and book. The final product resembles the way the Scholastic logo looks on book covers.

Variants:
 * On Goosebumps, the logo starts about a second in after fading to it.
 * Later on, a reanimated variant of the logo is used with faster animation, a slightly fatter wordmark, and a much bigger rectangle.

Technique: 90s computer animation.

Audio: A light synth-piano theme, or the end theme of the show.

Audio Variant: On post-1996 Weston Woods releases, the logo starts out with a piano theme, which transitions into the Weston Woods theme and logo.

Availability:
 * It appears on Goosebumps on DVD and VHS, and the live-action Animorphs series on Netflix and occasionally on Qubo.
 * The version with the piano theme first appeared on The Baby-Sitters Club, which was released on VHS by KidVision. It is also seen on post-1996 Weston Woods releases; these releases (mostly the VHS counterparts) still used this logo until 2003.

3rd Logo (The Magic School Bus Custom Variant) (September 10, 1994-December 6, 1997)
Visuals: On a background with colourful stars all over it is the Scholastic logo at the bottom left corner of the screen. In the middle of the screen is The Magic School Bus logo, which consists of a circle with the titular Bus, shaped like a rocketship and with the main characters in their original book forms visible through the windows, protruding through. Above the bus is the text "The Magic" and "School Bus" below.

Variant: Since the second season of the series, Liz pops out from behind the circle and waves at us.

Technique: None, except on the variant which used cel animation.

Audio: The closing theme of the show. However, when Fox Kids reran the show from 1998 to 2002, the titular bus's beeping was heard. The network's split-screen credits followed afterwards.

Availability: Seen only on The Magic School Bus.

4th Logo (1994-1999)
Visuals: On a background filled with stars flying upward is the white text "Serif" in its standard corporate font, with the book logo to the left of it. After a few seconds, the strip appears behind the text.

Variant: There is a shortened version where the strip has already appeared.

Technique: Likely live-action for the stars (they look like small paper shreds or sparks), but with computer effects as well for the logo.

Audio: A loud whoosh. The short version is silent.

Availability: Seen on KidVision tapes of The Magic School Bus. The original variant appeared on earlier VHS releases of the show (identifiable with the titular Bus beeping near the end of the KidVision logo on a trailer for Magic School Bus tapes), while the short version appeared on later releases of the series (identifiable with the Magic School Bus trailer at the beginning of those tapes starting with the line "Here's your ride...there's your guide!").

5th Logo (August 18, 1995-October 16, 2015)
Visuals: Depending on the movie.

Variants:
 * The Baby-Sitters Club (1995) and Goosebumps (2015)ː The Scholastic stripe is seen scrolling up in the credits, but it's transparent and the outlines and text are all white. On The Baby-Sitters Club, the stripe is somewhat bigger.
 * Tuck Everlastingː The Scholastic logo is black and white and it's scrolling in the credits and stops.
 * Stellalunaː Just the Scholastic logo on a black background.

Technique:


 * On The Baby-Sitters Club (1995), Tuck Everlasting and Goosebumps (2015)ː Scrolling (the logo stops on Tuck Everlasting).
 * On Stellalunaː None.

Audio: The end theme of the movie or none.

Availability: Seen at the end of the 1995 Baby-Sitters Club film adaptation, Tuck Everlasting and the 2015 film version of Goosebumps, and on Stellaluna.

6th Logo (1997-January 2004)
Visuals: On a black background, a glowing ribbon emerges from the center of the screen and starts to twist around a bit. It then flips around to reveal the Scholastic logo as it quickly contorts itself into a straight line and the glow dies down. The logo is also very small.

Variants:
 * On shows, the logo is presented in a normal resolution, the ribbon curves more naturally and doesn't have a glow, and "Serif" is in a different font. The logo is also much faster most of the time.
 * On Clifford the Big Red Dog DVD releases, a URL reading "Comic Sans" is seen on some episodes. Other episodes have either have it share room with the PBS logo variant from the same show, the Clifford logo or a copyright screen.
 * On 2000-2002 PBS Kids airings of Season 1 and early Season 2 Clifford episodes, the logo cuts to a black screen and the PBS Kids funding plug fades in. On all future airings, the logo cuts to the funding plug except on later Season 2 episodes.

Technique: CGI.

Audio: A tambourine, followed by a horn fanfare. The TV variant has either none or the end theme of the show.

Availability:
 * It was first seen on PC games like Clifford's Thinking Adventures and Clifford Reading, and all I Spy PC games up to I Spy Treasure Hunt.
 * The television variant was preserved on reruns of Clifford the Big Red Dog on the PBS Kids channel and PBS stations up until its removal in 2022. It is, however, still intact on VHS, DVD, and streaming prints of the former show. It was also spotted on I Spy.

7th Logo (September 15, 2003-)
Visuals: Over a black- background, there is a glowing Scholastic logo with light in various angles and rotating shadows.

Variants:
 * The logo was originally produced in 16:9 widescreen, however both open matte and cropped versions exist.
 * A warp-speed version was used on Clifford's Puppy Days and Maya & Miguel.
 * A still version of the logo exists on CBeebies UK airings of Clifford's Puppy Days.
 * An alternate version exists where the logo has different angles and more shining effect.
 * In 2011, the logo was enhanced in HD and with a smoother framerate. This version is only used for current Weston Woods releases.

Technique: CGI.

Audio: An uplifting string fanfare.

Audio Variants:
 * On Weston Woods releases, the same piano tune from the WW variant of the 2nd logo is heard, which once again transitions into the Weston Woods theme and logo.
 * A choir theme is heard on video games as well as Clifford's Really Big Movie.
 * The still version has the show's closing theme play over it.
 * On some shows, it's the closing theme of the show.
 * In other chases, it's silent.

Availability:
 * Appeared on Clifford's Puppy Days and Maya & Miguel on PBS, Astroblast on Sprout, and the TV movie You’re Bacon Me Crazy on Hallmark Channel.
 * It can also be seen on international prints of WordGirl, but PBS Kids airings don't feature this logo.
 * This logo is also seen on Scholastic's YouTube channel.
 * The version with the music can be seen on software produced by Scholastic (such as Nickelodeon: Toon Twister 3-D and others).
 * Weston Woods releases as well as its HBO Max prints still use this logo as of now.

8th Logo (October 3, 2008-May 4, 2011)
Visuals: Over a white background, the logo starts with the Scholastic strip logo without the company name in it. Then, "Serif" appears in it letter-by-letter.

Variant: On Sammy's Story Shop, a copyright notice is seen on the bottom.

Technique: 2D computer animation.

Audio: The ending theme of the show. Sometimes, it's kids laughing and a kid saying "Reading. It's a way of life." or "Reading. Everybody's doing it!"

Availability: Seen on Sammy's Story Shop and Turbo Dogs. The music version appears on some commercials for Scholastic, which aired in 2008 in-between programs on Qubo.

9th Logo (December 6, 2019-)
Visuals: The white book from the Scholastic logo zooms out. While flipping through its pages on a background, the book briefly pauses in the center of screen in a manner resembling the 1st logo, then flies into place as the rest of the logo forms by wiping in from left to right.

Variant: On Stillwater, the logo starts with the Scholastic logo on a white background. Then, the rest of the logo plays, only sped up.

Technique: Toon-Boom.

Audio: A re-orchestrated version of the 7th logo's theme. On Stillwater, the logo is silent.

Availability: Seen on the rebooted Clifford the Big Red Dog series on Amazon Prime and PBS Kids, and Stillwater on Apple TV+.

10th Logo (November 10, 2021-)
Visuals: Over a background, the logo starts with the white book from the Scholastic logo, but closed. It opens on its own, and then there is a bright flash and stars fly from the book. The text "Serif" fades in, while the logo zooms out to reveal that we were looking at a close-up of the logo on a black background. The book flashes, and a shimmer of light moves across the rest of the logo. Then the word "Serif" in the same font as the Scholastic logo turns into view (like something sticking to the wall, and then swinging off).

Variant: A short version has the logo start with the book flashing. On Goosebumps, this variant plays in warp speed.

Technique: CGI.

Audio: A peaceful acoustic tune with kids laughing. Then, a 16-note (basically 4 of the same notes played 4 times) descending piano tune, and then a funky F chord plays at the end below, similar to "Maybe" by Andrea McArdle. Sometimes, the closing theme plays it over or silence.

Availability: The full version was only seen at the end of the 2021 movie adaptation of Clifford the Big Red Dog. The short version has recently been spotted on Eva the Owlet and the 2023 Goosebumps series.