Anhui Cultural Audiovisual Publishing House

Background
Anhui Cultural Audiovisual Publishing House (Chinese: 安徽文化音像出版社) is one of the main media publishers of the Anhui province in China.

1st Logo (Early 1990's-2004)


Visuals: Starts with a spotlight background with several stars sparkling around. The Chinese text "安徽文化音像" in a red-white linear gradient wipes in through lines, with "出版社" following it below.

Technique: 2D computer animation.

Audio: An 80's disco fanfare. A later variant uses a synthesized chiming theme, followed by a string fanfare with timpanis.

Availability: Unknown. Seen on many children's nursery rhymes VCDs.

2nd Logo (Early 2000's)
Visuals: On a black background, a circular logo with three diagonal bars appears, with the Chinese text "安徽文化音像出版社" in white script next to it. Below the logo is the English translation below in. Light rays slightly pass through the logo.

Technique: 2D computer animation.

Audio: A 3-note dramatic fanfare.

Availability: Unknown. Check eBay or charity shops for home media releases that have the Anhui Cultural Audiovisual Publishing House label.

4th Logo (2004-2007?)


Visuals: A planet appears with clouds moving at the bottom (which is stock footage also used for other Chinese logos), while Chinese text in white scrolls in the front. The background fades to a film projector rotating before fading into the same blue planet footage again, with a purple nebula revealed. The background fades to a /purple linear gradient background with a film reel spinning as a blue filmstrip comes out. The background changes into a golden globe spinning in a black/ gradient. Once the Chinese text stops scrolling the yellow text "安徽文化音像出版社" and the translation "anhuiwenhuayinxiangchubanshe" trail from above.

Technique: Computer animation.

Audio: A majestic MIDI fanfare, also used in a few other Chinese logos.

Availability: Unknown.

5th Logo (mid 2000's)
Visuals: Starts with footage of the 2nd Microsoft Games logo. Once the screen turns white, the black "安徽文化音像出版社", along with more Chinese text below appears with a shadow behind. The circle logo in silver appears at the left of the text.

Technique: Computer animation.

Audio: Same as the 2nd Microsoft Games logo.

Availability: Unknown. Check eBay or charity shops for home media releases that have the Anhui Cultural Audiovisual Publishing House label.

6th Logo (2006)
Visuals: A golden filmreel appears rotating over a black background, moving into the bottom-left corner. The background changes to a digital background with a blue gradient colored sphere rotating and multiple computer-style information lines reflected panning up, with multiple lights moving. "安徽文化音像出版社" with a bevel is seen scrolling to the left. The text appears again with "ANHUIWENHUAYINXIANGCHUBANSHE" in a comic-style font below, while more Chinese text zooming in below the names.

Technique: Mostly 2D animation with stock footage.

Audio: A stock rock theme.

Availability: Unknown.

7th Logo (Late 2000's)
Visuals: The letters "AHWH" zoom out with a yellow glow over a black background, with two bars then placing in between the text. The glow disappears and another yellow light passes through the logo. The logo fades out, and changes into a fiery background. A transparent logo is shown rotating, seen first from non-facing perspective, then zooming out to reveal that it is a disc shape with radial lines coming out of it from the right. The logo zooms out into the center and the fiery background fades out, as it turns. The logo moves to the top, while the silver text "安徽文化音像出版社" ripples in below. Red bars slide in between the text while it turns golden.

Technique: 3D CGI.

Audio: Synth swooshing sounds at the beginning, followed by a quiet theme with whooshes.

Availability: Unknown. Check eBay or charity shops for home media releases that have the Anhui Cultural Audiovisual Publishing House label.