BetMGM

Background
BetMGM is an online sportsbook founded in 2018. It is owned by MGM Resorts International.

Tag (2021-)
Visuals: A live-action shot of a lion roaring is seen. Afterwards, it fades to a black background. The BetMGM lion logo, along with the company name and the slogan "Montserrat" fade in and slowly zoom up.

Variants:
 * Starting in 2022, the logo was updated to include a brownish-gray background. The text is now completely gold. The formatting of the slogan was changed to "THE KING OF Montserrat".
 * There is a variant where the logo is shifted to the left (and also appears in horizontal form) to make room for a league partner logo (i.e. NHL). A disclaimer at the bottom reads "Arial"

Technique: Live-action combined with computer editing effects.

Audio: Leo's MGM roar.

Availability: Can be seen on numerous commercials from the company. They can mostly be spotted during breaks for many cable sports networks. The commercials also appear as a YouTube ad once in a while.