WBIR-TV

Background
WBIR-TV (channel 10) is a television station in Knoxville, Tennessee, United States, affiliated with NBC. Owned by Tegna Inc., the station maintains studios on Bill Williams Avenue in Knoxville's Belle Morris section. WBIR-TV signed on the air on August 12, 1956, as a CBS affiliate, taking that affiliation away from WTVK (channel 26, now WVLT-TV on channel 8). During the late 1950s, the station was also briefly affiliated with the NTA Film Network. WBIR-TV was originally owned by a consortium headed by J. Lindsay Nunn and his son, Gilmore Nunn, owners of WBIR radio.

1st ID (1978-1979)


Visuals: There is a glowing circle outline on a black background. The circle outline contains the number "26" at the top and center, and the text "WTVK" located below said number. Below the circle outline, the text "KNOXVILLE, TENNESSEE" is shown.

Technique: None.

Audio: Only an announcer saying "WTVK Channel 26, Knoxville".

2nd ID (1979-1981)


Visuals: On a navy blue background, a white square outline is shown. Inside, there is the number "26" at the bottom left corner, as well as the text "WTVK" below said number. The text "KNOXVILLE" can be seen next to the previous text at the bottom section of the frame, an elderly man in a white suit holding a black cat is visible at the right side, and the program info is seen in white at the top left corner.

Technique: None.

Audio: The same announcer from the previous ident saying the same dialogue.

Availability: The ident appeared after the ABC "You Only Live Twice" promo.

3rd ID (1981-1990)


Visuals: Taking place on a black background, the number "26" is seen shining. The white text "WTVKnoxville" is shown located below the number, and the NBC logo from 1981 to 1986 is shown next to the number.

Technique: None.

Audio: A majestic theme.

ID (1992-Mid 1990s)
Visuals: On a cloudy sky background with multiple aqua squares covering it, there is an aqua/white square, with the text "EAST TENNESSEE"S" in white at the top, the text "N E W S" at the center, and the text "CHANNEL" at the bottom. Below is the NBC Peacock and the white text "WBIR-TV" & "KNOXVILLE" between the number "10" with a heart in silver. The clouds can be seen moving.

Variant: For Upcoming Programs, the silver text "TONIGHT" is seen vertically right beside the square.

Technique: Live-Action. None for the Variant.

Audio: An announcer saying "News Channel 10, East Tennessee's News Channel".

Audio Variants: For the variant, it uses an Instrumental Theme.