Anglia Television

1st Logo (October 27, 1959-1970)
Nicknames: "(Early) Silver Knight", The Silver Knight, "The Anglia Knight"

Logo: We see the shadow of a model knight on horseback holding a triangular flag in the background. "FROM EAST ANGLIA" is displayed on the screen. It then fades out, and a spotlight lights up above the knight. "Times New Roman" is displayed on the flag, in a fancy font. The camera then fades into a close-up shot of the flag, with "PRESENTS" below. The company's original station clock, which survived into their colour era, also featured the knight on the right side of its face.

Variants:
 * Another opening variant exists. We see a shot of the knight from before, with no text overlay. Then, the camera fades to a gray screen, which has the text "Times New Roman" in the same font as the knight's flag and "IN THE EAST OF ENGLAND PRESENTS" below it (this time, the camera does not fade in to a close-up of the flag, as a result of that).
 * There was also a version of this logo without the texts, which featured the knight rotating on a turntable before the camera zoomed in on his flag and he stopped rotating. This version was only used as a station identity, and could be seen as a precursor to the company's 4th logo (introduced circa 1981).

FX/SFX: The spotlight, followed by several fade-ins. For the variant without texts, the knight rotating on the turntable, and the camera zooming in on his flag.

Music/Sounds: An abridged version of George Frideric Handel's Water Music. This would serve as the company jingle until the introduction of their third logo.
 * A recomposed version of the music exists.

Availability: Extinct. However, logo enthusiasts have, much like the logos of many other now-defunct ITV regions, preserved this on websites such as TV-Ark.

Editor's Note: None.

2nd Logo (1969-March 21, 1988)
Nicknames: "Silver Knight in Color", "Silver Knight II", "The Anglia Knight II"

Logo: We see the knight from before rotating clockwise on a turntable on a light blue background. The camera then zooms up to the flag he is holding and he stops rotating.

Accompanying clock ident: On a dark blue background, the knight is seen on the right with a heavy white wash over it, along with an analog clock on the left with fancy-looking hands. On the bottom is a line with a break containing "Times New Roman" in a rather distorted recreation. Early on, it had "COLOUR" below the text as well.

Variants:
 * An early opening ident exists. We see the silver knight from before standing on what appears to be a mountain against a grayish sky, facing to the left. The text "Times New Roman" in the same font as the flag and "PRESENTS" then appears to the left of the knight in yellow.
 * At the end of programs, the knight would appear on a blue background, with the text of "Times New Roman", "Times New Roman PRESENTATION" or "Times New Roman PRODUCTION" to the left of it (but no copyright text below it).
 * Central Television once recreated the logo with a tinfoil model in 1985 for a Sale of the Century spoof at the start of a Spitting Image episode.
 * A much longer version of this ident which showed various parts of the knight was shown during start-ups, with the full version of the music included.
 * The end-credits variant is the same as the previous logo (only with copyright text added below it), and for Anglia's Channel Four-produced programs, the knight is displayed without the yellow line on its background but with the text of "AN ANGLIA TELEVISION PRODUCTION FOR CHANNEL FOUR" below it.
 * An end credit version exists with the word "PRODUCTION" at the bottom left of the screen, and the copyright text "© Anglia Television Limited (year)".

FX/SFX: Same as before.

Music/Sounds: Same as before.

Availability: Extinct, but has been preserved on websites like TV-Ark. The Production version was originally preserved on Series 1 (1987) prints of Knightmare on Challenge but more recent showings now have it plastered over with the 2013 ITV Studios Global Entertainment logo.

Editor's Note: None.

3rd Logo (March 21, 1988-November 7, 1999)
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Nicknames: "Anglia Flag", "Anglia Triforce", "Triforce Flag", "Happy 30th Birthday, Anglia!"

Logo: On a slate background, we see twelve triangles (five dark blue on the outside and one in the center, three yellow on the right side, and three white on the inside; the blue one on the left is also larger than the others, and the finished product is supposed to resemble the letter "A"), appear on a light blue flag piece-by-piece until the whole logo has appeared and zooms out slightly. "Times New Roman" then fades in below as the flag keeps waving and having parts of it disappear/appear.

Trivia: The logo was designed by Lambie-Nairn, who had previously designed the original "blocks" logos for Channel 4 in 1982.

Accompanying clock ident: A different slate background is shown having a new clock design, where it consists of a dark blue ring and a teal outer ring, white clock hands, and yellow triangles to mark the hours. The "cardinal hours" have the Triforce-like design instead.

Variant:
 * In the case of a breakdown, the text of "Times New Roman" would be displayed.
 * On a different slate background, we see a print version of the flag from before, with the text "ANGLIA Production" (occasionally with copyright date below), "Times New Roman", "Times New Roman" (from September 4, 1989), or "Times New Roman" (for Anglia's Channel Four-produced programmes).
 * In 1999, there was also a special version 40th anniversary variant, where the logo was shortened and had a large "40 YEARS" symbol attached to the front of it. The Anglia knight is superimposed onto the left side of the screen, zooming out and rotating counterclockwise before stopping at a comfortable position, and the 1996 break bumper appearing in the top right of the screen, albeit heavily faded.
 * There was also a version of this logo displayed upon a dark blue background below that of United Productions (a conjoined, lowercase "Times New Roman" and "Times New Roman").
 * There might be some text to the side saying "888 (Captions)" (later changed to Subtitles starting in May 1999), or "Stereo" that appears during the idents.
 * Starting in May 1999, the 1998 ITV logo appears at the top left and Subtitles appears at the bottom right of the 1988 Anglia ident.

FX/SFX: The fading from one arrangement of the logo to another. There were at least four different variants for the order the triangles appeared on the flag.

Music/Sounds: A heraldic-style thirteen-note fanfare, culminating in a reverse cymbal crash once all twelve triangles and the company name appear.

Music/Sounds Variants:
 * Occasionally, a re-arranged version of the normal fanfare was also used, but it still culminated in a reverse cymbal crash at the end.
 * Sometimes, a announcer will accompany it.

Availability: Saved on old shows.
 * It was seen on Tales of the Unexpected, Knightmare, Fantomcat, Rocky and the Dodos, The Animal Shelf, and Fox Busters.
 * This was also used to plaster over some of the older "Anglia COLOUR PRODUCTION" end caps with the knight, dating from the late 1970s and early 1980s.
 * Idents can be found on VHS recordings from the UK.

Editor's Note: None.

4th Logo (1989)
Note: This ident, much like several of those designed for the other current ITV regions at this time, was never used on air.

Nickname: "ITV Generic"

Logo: See ITV for descriptions.

5th Logo (November 8, 1999-October 27, 2002)
Nickname: "TV from the Heart"

Logo: See ITV.