Lego (Commercial Tags)/Logo Variations

These are the commercial tag variations seen throughout the years on Lego commercials from 2006-2017, with more to be added overtime.

Lego City
The Lego logo appears within a blue city setting.

from 2015, the background has become more realistic.

Trains (2006) The Lego logo acts as a train, traveling on the track. The "O" then blows a whistle sound as it stops and the camera zooms close to the logo.

Airport (2006) Within the first-person view of an airplane on a runway, the Lego logo stops the plane and then takes away its lights.

Construction (2006) A crane arm tries to lift the Lego logo but fails and goes away.

Fire Station (2007) and Fire Boat (2007) A fire is seen next to the Lego logo. The logo reveals a hose and extinguishes out the fire.

Transport (2007) The "O" opens up and an anchor is dropped into the water as a fish flies out and the "O" closes.

Police (2008) The Lego logo with a blue siren functions as a police car, moving about before crashing into the screen, and the siren goes away.

Police Seaplane (2008) The Lego opens up to reveal a minifigure of a crook trying to escape his jail cell. The logo slams shut before he can escape.

Cargo (2008) A forklift lifts the Lego logo to the middle of the screen.

Coast Guard (2008) The Lego logo hears an unseen person yelling "Hey!" and throws a red life ring to save them.

Coast Guard Truck (2008) The Lego logo acts like a speedboat in the sea.

Crawler Crane (2009) The Lego logo sees that is is about to be hit by the arm of a crane, and ducks down to keep safe, before going back to normal.

Construction Site (2009) The Lego Logo transforms into a red helmet as it saves itself from being hit by falling rocks. It then transforms back to normal.

Bulldozer (2009) The Lego logo uses a shovel to remove a block of debris.

Farm (2009) Flies surround the Lego logo. The logo gains bull horns and a snout, and moos loudly, scaring the flies away.

Road-Rescue Garage (2009) The "O" on the logo comes loose, before a wrench fixes it back up.

Helicopter Transporter (2009) The Lego logo gains some motors which malfunction.

Fire (2010) The Lego logo saves a cat from being hurt by functioning as a trampoline.

Fire Helicopter (2010) Similar concept to the 2007 Fire commercial tag, but this time the Lego logo turns into a bucket full of water to put out the fire.

Airport (2010) An Airplane in the air spins out the Lego logo, jumbling up the letters. The logo shakes itself back to normal.

Trains (2010) The Cargo Train (from that year's wave) pulls the letters from the Lego logo off the red square, but it goes back on like a slingshot.

Lego Truck (2010) The Lego logo appears on the respective truck, and peels itself off and slams down when the truck leaves.

Police (2011) A crook (only his arms are seen) tries to take the Lego logo, but soon places handcuffs on him.

Police Boat (2011) The Lego logo surfs on the water before splashing over the screen.

Space (2011) The Lego Logo lands onto the screen, like a rocket.

Harbour (2011) The "O" opens as a fishing rod dips into the water. It catches a large fish as the "O" closes.

Power Boat Transporter (2011) The Lego logo gains a motor and speeds along the seas, before the motor goes back into the logo.

Forest Police (2012) A crook attempts to take the Lego logo using a Crowbar, but the logo turns into the head of a Bear, which roars at the crook before turning back to normal.

Gold Mine (2012) A stick of dynamite and the Lego logo collide. The logo grabs the dynamite and hides it inside itself, which soon explodes.

Mining Truck (2012) The logo appears on the back of a tipper truck, which pours out debris.

Great Vehicles (2012-2015) Various horns engulf the Lego logo before going away.

Fire (2013) Flames are next to the Lego logo. The logo gains a siren and a hose and extinguishes the fire.

Elite Police (2013) Red lazers surround a safe with a red jewel inside. The safe closes, to reveal the Lego logo.

Cargo Airport (2013) The Lego logo has wheels below it, and lands on the runway, before going upright to it's normal position and losing the wheels.

Coast Guard (2013) A shark tries to eat the Lego logo, but it throws it back into the water.

Police (2014) A wrecking ball crushes the Lego logo down, but soon goes back upright and throws the wrecking ball away.

Arctic (2014) The Lego logo gains an arm and looks through a magnifying glass with the "O" functioning as the eye.

Arctic Helicopter (2014) A Husky buries snow over the Lego logo, but it soon shrugs it all off as the snow landscape vanishes.

Trains (2014) The Lego logo appears as a train conductor on a train, which soon crashes into normal.

Swamp Police (2015) A Crocodile tries to eat the Lego logo, but turns into a cloth, slaps the Crocodile back down and turns back into normal.

Demolition Experts (2015) A red wrecking ball smashes the screen, and forms up into the Lego logo.

Space (2015) The Lego Logo rushes upwards into space, before losing it's rockets.

 Deep Sea Explorers (2015) A Shark tries to eat the Lego logo, but a rope grabs hold of it and flicks the Shark away.

 Deep Sea Explorers (2) (2015) The shark tries to eat the Lego logo again, but the logo turns into a larger red shark and scares it away before becoming normal.

Fire (2016) The Lego logo gains propellers and douses a nearby fire with water.

Prison Island Police (2016) The logo opens up as a crook tries to escape using a hot-air balloon, but the logo sends him back through the inner doors and closes.

Great Vehicles (2016) The Lego logo gains wheels and speeds into the camera, losing them in the process.

 Volcano Explorers (2016) Some lavaballs fall near the Lego logo, which turns into a flaming mask reflecting a volcano behind the camera.

 Volcano Explorers (2) (2016) Molten rock covers the Lego logo, which gains a drill to destroy them all.

 Airport (2016) The Lego logo gains some jets and rushes forward to the city.

Police (2017) The Lego logo turns into a metal box and covers over a stick of dynamite, which explodes and damages the metal box, before it turns back into the logo.

Police Helicopter (2017) A crook minifigure appears behind the Lego logo, failing to notice the logo has gained a grappling hook and swishes him away.

 Great Vehicles (2017) The Lego logo gains no less than three car motors, which spit out flames.

Jungle (2017) A Spider crawls on a web behind the Lego logo, which soon swishes the spider away and destroys the web.

Jungle (2) (2017) A fly flies around the Lego logo, which turns into a Venus Fly Trap and eats the fly, and burps before transforming back to normal.

Coast Guard (2017) The Lego logo flies upwards in the air like an emergency flare.

Lego Racers
Power Racers (1) (2009) The Lego logo notices a car coming, and ducks down; functioning as a ramp for the car.

Power Racers (2) (2009) The Lego logo goes backwards, and quickly rushes forward and smashes the screen.

Tiny Turbos (1) (2009) The Lego logo folds itself out as a red 2x2 brick (acting as a car) drives past.

Tiny Turbos (2) (2009) The Lego logo jumps over two green and red 2x4 bricks (acting as cars).

Tiny Turbos Garage (2009) The logo turns into a wheel and does a burnout.

Lego Technic
Crane Truck (2009) The Lego logo turns into the front of a Big Rig, and blasts it's horn.

Off-Roader (2009) A truck tries to grab the Lego logo, but the logo bounces back.

Other Themes
Batman - The Batcave (2006) The Lego logo is frozen by Mr. Freeze, but soon cracks out of the ice.

Batman - The Batwing (2006) The Lego logo throws a Batarang at the Joker (unseen), knocking him out.

SpongeBob SquarePants (2006) The Lego logo absorbs the water in the area, before squeezing it all out.

Mars Mission (2007) An alien comes out of the "O" in the Lego logo, but the logo drags him back in.

Aqua Raiders (2007) A piranha eyes the Lego Logo, until the logo turns into a larger piranha and eats it while burping.

Castle Fantasy Era - Dwarf's Mine (2007) The Lego logo gains a pickaxe and destroys a rock.

Castle Fantasy Era (2008) A flaming arrow hits the Lego logo. It soon takes it out, blows on the flame, and throws it away.

Indiana Jones - Temple Escape (2008) The Lego logo avoids a nearby rolling bolder.

Agents (2008) A grappling hook throws the Lego logo to its normal position, avoiding red lasers.

Pirates (2009) The Lego logo becomes Captain Brickbeard, and swashes his sword before becoming normal.

Agents 2.0 (2009) The Lego logo is thrown to the middle with a grappling hook, avoiding the spotlights.

Space Police (1) (2009) The Lego logo gains rocket jetpacks and sirens. It floats before they all go back into the logo.

Space Police (2) (2009) The Lego logo turns into the Space Police badge logo and deflects a laser hitting it.

Indiana Jones - The Temple of Doom (2009) The Lego logo appears on a minecart riding downwards on a track, and soon heads off.

Power Miners - Crystal Sweeper (2009) The Lego logo spins a small red rock monster away.

Power Miners - Thunder Drill (2009) The red rock monster digs upward through, but the logo slams him back down, while an energy crystal appears.

Power Miners - Titanium Command Rig (2009) A rock monster throws a rock at the Lego logo, but it deflects back and knocks out the monster.

Toy Story (2010) The Lego logo with Buzz Lightyear's jetpack lands onto the screen.

Space Police (2010) The Lego logo throws a pair of handcuffs onto an alien (only it's arms are shown).

Atlantis - Gateway to Atlantis (2010) A shark attempts to take the red key of Atlantis away, but the Lego logo turns into a boxing glove and punches the shark away.

Atlantis - Gateway of the Squid (2010) Tentacles attempt to take the blue key of Atlantis away, but the Lego logo springs them away.

Prince of Persia: The Sands of Time (2010) The Lego logo gains two swords and swishes them around.

Toy Story 3 - Western Train Chase (2010) A stick of dynamite is next to the Lego logo. The logo turns into a sheriff badge, gains Woody's hat, and swashes the dynamite away as it explodes off-screen.

Kingdoms (2010) A rock is about to be thrown at the Lego logo, but it soon gains a helmet and the rock cracks.

World Racers - Desert of Destruction (2010) The Lego logo turns into the engine of a car.

World Racers - Wreckage Road (2010) The Lego logo turns into a silver trophy holding flags while confetti flies.