First Run Home Video Theatre

Background
This was the rental-only branding of MGM/CBS Home Video, then MGM/UA Home Video, which was only in operation for a few months in 1982.

(February-July 1982)
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Logo: On a black background, we see a red line forming a cloud-like outline. After the line has finished forming, yellow text in a royal font surrounding the outline "First Run" flashes in. The text "HOME VIDEO THEATER" in red fades in afterwards.

Technique: Computer effects.

Audio: A whooshing sound as the outline is drawn. Closing variants have an announcer herald previews for upcoming titles.

Availability: Seen on the six rental-only offerings from MGM/CBS's First Run Home Video Theatre label: Tarzan the Ape Man (1981 version), S.O.B., Rich and Famous, ...All the Marbles, Whose Life Is It Anyway?, and Pennies from Heaven.