Active Home Video

Background
Active Home Video was a video distributor based in Los Angeles, California and owned by media research company Rentrak. Active was shut down in the late 90s, and in 2016, Rentrak was bought out by analytics company comScore.

1st Logo (1985-1987)
Visuals: On a black background, we see a stylized "A" consisting of a blue upside down "V" and a white TV-tube shape. "ACTIVE HOME VIDEO" in an italicized blue font is at the right of the "A". The TV-tube flashes, the logo shines, and then a blue glow emerges from the logo.

Technique: The flashing, shining, and glowing.

Audio: A overly-composed FM synth tune that continues to play after the logo fades to black.

Availability: Seen on many B-movies on VHS, such as Strike Force, Club Med, Death Curse of Tartu, and Premonition.

2nd Logo (1987-1993)
Visuals: On a black background, we see a blue abstract triangle getting drawn in. Once the triangle is completely drawn in it becomes silver. The background also becomes blue. The triangle shines and the text "ACTIVE HOME VIDEO" also in silver fades in below and shines.

Technique: The triangle getting drawn in, the text fading in, and the background changing.

Audio: A THX-like synth riser theme.

Availability: Seen on later releases, such as Disconnected.