Cathay Organisation

1st Logo (1953-1964)
Visuals: On a black background, an illustration of the Cathay building fades in and zooms towards the camera from the left, and again from the right. The illustration is then seen on a sky-like background, as the stacked text "CATHAY Impact MEMPERSEMBAHKAN " fades in at the center of the screen.

Technique: A mix of camera-controlled animation and fading effects.

Audio: A triumphant fanfare which continues in the Cathay Keris logo.

Availability: Seen on films released by the company from the time, such as Dua Pendekar.

2nd Logo (1958-1973)
Visuals: There is the Cathay building in live-action. Around here is cars passing by. We then see the text "CATHAY ORGANISATION" with "MEMPERSEMBAHKAN" under it, zoom in and settle. The text then fades away.

Technique: Live-action and chroma key effects.

Audio: A bombastic fanfare made with Malaysian traditional instruments, which continues in the succeeding Cathay Keris logo.

Availability: Seen on films released by the company from the time, such as Bawang Putih Bawang Merah.