Battleplan Productions

Background
This is Rod Lurie's production company.

1st Logo (March 10, 2000-September 8, 2001)
Visuals: Inside a white rectangle on a black background, a horseman poses in front of a tilted "Serif", with his blade raised. Above the rectangle, we have "BATTLE PLAN" and below, "P R O D U C T I O N S".

Technique: None.

Audio: None. The Contender uses the DreamWorks Pictures theme over this logo.

Availability: Seen on Deterrence, The Contender and Scenes of the Crime.

2nd Logo (December 2, 2003-2007)
Visuals: We see the horseman from before raising his blade on a white background, while his horse slowly rears. At the same time, a big "Serif" condenses in the background and "BATTLE PLAN" with "P R O D U C T I O N S" rapidly fly to their positions below.

Technique: CGI.

Audio: A short trumpet fanfare or the closing theme.

Availability: Seen on Line of Fire, Commander in Chief and the failed pilot of I'm Paige Wilson.

3rd Logo (August 24, 2007-)
Visuals: There is an extra-close shot of the paper sheet. Suddenly the clipper of a printing machine stamps the letter "Serif", and we move by the sheet to follow other letters stamping until it forms

Serif Serif

Once it's done, the logo rapidly zooms out and then vanishes.

Technique: 2D animation.

Audio: The sounds of stamping.

Availability: Seen on Resurrecting the Champ, among possible others.