PlayArte

Background
PlayArte Home Video was founded in 1983 as Video Arte do Brasil, starting out distributing National Geographic titles on VHS in Brazil, but as that market was not financially successful, they started releasing various theatrical productions, mostly those from MGM/UA Home Video. They gradually expanded from there, and nowadays they own a cinema chain spread across 3 Brazilian states (PlayArte Cinemas) and a theatrical distribution division (PlayArte Pictures), all part of Grupo PlayArte.

1st Logo (1985-1992)
Visuals: On a segmented blue background that quickly turns grey, two pyramids with a diagonal cut in them, one of which is upside down, fly around, each with a gold and red side. The pyramids then rest in the center of the screen, with the upside down one being gold and the other red, as "VIDEO ARTE" from the left and "DO BRASIL" from the right respectively slide in between the logo, each with a drop shadow.

Technique: CGI.

Audio: A buzz is heard before a laser sound ends it.

Availability: Seen on old releases from the company.

2nd Logo (1992-1996)
Visuals: On a space background with a nebula in the center and star that are being pulled towards it, a gold triangle spins around. It then gets a section cut out, forming a shape similar to the pyramid from before as the section flies away. Another laser cuts a section and the triangle splits in two. Then, the clone of the triangle turns red and rotate to form the logo from before, as the background turns black and "VIDEO ARTE DO BRASIL" zooms out to under it.

Technique: CGI.

Audio: A synth fanfare with two swooshes for the lasers.

Availability: Same as before.

Logo (1992-1996)
Visuals: On a silky white background, four swirls spin and zoom out. They then turn 2D and flip up as a red ball flies into the center of it as "VIDEO COMPANY" zooms out. The former is small and spaced out to fit the latter word, which is bold.

Technique: CGI.

Audio: A rising synth, leading to a bombastic finish.

Availability: Seen on the Brazilian VHS release of Mikey.

1st Logo (1996-2003)
Visuals: On a space background, two golden film-reels are seen spinning with film being run over odd bumps. The camera then flies around to these bumps to reveal a dark version of the PlayArte logo fading in, which is "Play\rte" in a abstract font and the "yA" being connected together. As it faces the camera, the everything fades out except for the logo, which is now brighter, has a trail behind it, and has a line below it. "HOME VIDEO" or "PICTURES" can be seen below it.

Technique: CGI.

Audio: A fanfare that starts out ominous, yet playful, then turns proud and bombastic as the logo finishes.

Availability: Seen on releases from the company.

2nd Logo (2003-2008)


Visuals: An remake of the last logo. We begin from inside a film reel in space. The film reel starts to unspool as we pan to a side view of the reel, then over to the right, to see the unspooled film creating the shape of the PlayArte logo, as well as a film projector in the distance casting light on the logo. Another reel facing the other direction, and also unspooling, is revealed as this is happening, and the unspooled film from the other reel is helping form the logo in the center. The camera pans over to the PlayArte logo, then the background fades to black and the logo gains a white trail effect and line below it. The logo stays for a second, then fades to black.

Technique: CGI.

Audio: A more orchestral (but still synthesized) and bombastic-sounding rendition of the music from the last logo.

Availability: Seen on releases from the company.

3rd Logo (2008-)


Visuals: On a space background, a spool spins and zooms away from the camera. As it spins, clear film comes out and wraps around an invisible bump, which fades into the familiar logo. The camera then faces the logo, in which it shines and the film disappears. The background becomes black as a trail appears behind it and a line is drawn below, forming the same result from before.

Technique: CGI.

Audio: A slightly different mix of the previous logo.

Availability: Seen on releases from PlayArte and their trailers, plus their cinemas as the first thing that appears on the screen and a feature presentation ident.