Syco Entertainment

Background
Syco Entertainment is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. It was formed in 2005.

1st Logo (August 29, 2013-)


Visuals: On a black background, there is a darkened set of stairs with the company name with spotlights behind them. The background brightens, turning white as the glow flashes in the center.

Technique: CGI.

Audio: A flash sound with a electronic noise, or none after the closing theme.

Availability: This first appeared on One Direction: This Is Us, and has appeared on America's Got Talent since 2018. Also seen on America's Got Talent: The Champions, America's Got Talent: Extreme and America's Got Talent: All-Stars.

2nd Logo (September 11, 2013-)


Visuals: On a black background, there are the letters of "SYCO" colored white with golden borders, spinning and shining. The golden word "ENTERTAINMENT" spins and reveals itself faster.

Technique: CGI.

Audio: None or a whoosh-like noise.

Availability: Appeared on the company's shows, and used in tandem with the previous logo since 2018.