Intel Play

Background
Intel Play was a line of toy electronic devices designed for children, jointly made by Intel and Mattel. The line was discontinued on March 29, 2002 when the brand was bought by Tim Hall's Prime Entertainment.

Logo (February 14, 2000-March 29, 2002)


Visuals: On a dark background illuminated by a light, we see the then-current Intel logo on the center left of the screen. Dark green motherboard lines surround the logo and form the word "pLay" with a semicircle shape underneath the "L", intended to look like a face. Electricity flows through the lines from right to left and the Intel logo shines. The electricity flows into the "pLay" logo as the motherboard lines wipe out from left to right and the background turns into a -black gradient color. The "pLay" logo flashes and turns while the semicircle turns  and the lines disappear. The hole in the "a" "winks."

Technique: 2D computer animation.

Audio: A re-arranged, more playful-sounding rendition of the Intel "Bong" jingle followed by a twinkling sound as the "a" winks.

Availability: Only seen when booting up various Intel Play applications, particularly Digital Movie Creator and the QX3 Computer Microscope software.