Primer Plano Film Group

Background
Primer Plano Film Group was formed in October 28th of 1997, being a company of Pascual Condito after the closure of Combien S.A. (Lucian Video and Live), mainly to keep distributing national and international films both abroad as in the halls of the country. During 2002, Primer Plano Film Group has become the first company of distribution and international sales of Argentine cinema, with a catalog more than 120 films that we're from 1990 till the present year, for international sales. It also provided one important catalog of European films (mostly Italian and French), that were for sales in Argentina. As it was done in 2004, the company is providing of a stand of Cannes in 2005. For the year 2005, the plans of streaming in Argentina of the company, it includes between 15 and 20 national films, in which include: Whisky, Buenos Aires 100km, Las mantenidas sin sueños, Monoblock, Un minuto de silencio, La Vida por Peron, La demolicion and the animated film El Color De Los Sentidos.

1st Logo (2000-2001)
Visuals: At a dark scenery, we go through various scenes of projectiles, film reels, etc. At the film reel scenery, the film reel casts light, and then fades to another scenery where the camera moves through the path of the filmstrip, and it fades to another scenery where we go through the path, and it then flashes as the screen zooms towards the camera lens, and casts shards to fly away, and then it fades to the Quality Films logo from the era. Below is "PARA LOS AMANTES DEL BUEN CINE!" abruptly zoom out, and then fades out when the eye settles in, and at the last flash effect from the eye, it reveals:

Oswald Oswald Oswald

in a slightly slanted, narrow bold font placed in front of the original company name, then "Presenta" appears below the text not so long after.

Technique: Computer animation.

Audio: A dramatic windy piano theme, and the theme of the Quality Films logo.

Availability: Seen on regional and international films they have distributed, such as Chicos Ricos.

2nd Logo (2001-2003)
Visuals: Footage of the Suevia Films logo plays over as the screen fades in at the start, with transparent flying countdown clips added over. The camera lens reveals the company's logo zoom in and stand in the middle - a 3D sphere with a tilted clapperboard and "Oswald" embedded in it and in a fisheye effect. This is surrounded by a thick border with " · DISTRIBUIDA POR · TODA UNA VIDA DEDICADA AL MEJOR CINE ·" in a round shape - "Video" then fades in the right direction of said logo, then "Arial Narrow" quickly fades after.

Technique: Computer animation.

Audio: A triumphant fanfare.

Availability: As before, seen on regional and international films they have distributed. This is featured in El Asadito.

3rd Logo (2003-2005)
Visuals: Footage from the first logo plays over, although altered at the near end by a fading effect. The logo (albeit "· DISTRIBUIDA POR ·") zooms in past the camera lens, and the flash leads to a zooming cloudy background. The logo then zooms back and "Video" settles in. The text "Arial " then fade in one by one.

Technique: Computer animation made in Pinnacle Studio.

Audio: The theme of the first logo, altered.

Availability: As before, seen on regional and international films they have distributed. This is featured in El Cumple and Hoteles.

4th Logo (2005-)
Visuals: On a white background, four rounded rectangles in a colored theme appear one by one, with one in front having an abstract drawing of an eye in. Next to it is "Impact" wiping in in a crossfade effect, alongside a blue rectangle stretching in, with the words "Oswald" fade in after. Then, the URL in blue fades in below.

Variant: The logo can be still and is small.

Technique: Computer animation.

Audio: A synth xylophone-like tune with deep windy-like sounds.

Availability: Seen on current regional films it has distributed, such as Esperando la carroza and Soldado Argentino solo conocido por Dios.