The Weather Channel Entertainment

Background
The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, was a digital cable and satellite service that offered 24-hour automated local forecasts and radar imagery. Weatherscan was officially shut down on December 12, 2022. The Weather Channel also produces outsourced weathercasts, notably for CBS News and RFD-TV.

1st Logo (1986-1991)
Visuals: Inside a gradient tube shape with a  outer frame, we see the following words: '''THE WEATHER CHANNEL The logo may be seen on a black background or superimposed over the ending scene. Copyright information is shown below the logo.

Variants: On Global Crisis, the logo is shrunken down.

Technique: None.

Audio: The ending theme. Availability: Can be seen on their documentaries including Calm to Catastrophe, On Shaky Ground, John Hope on Hurricanes, and others.

2nd Logo (1991)


Visuals: The logo from before zooms up towards the screen and shines. Copyright information zooms in below alongside the logo.

Technique: CGI.

Audio: None.

Availability: Can be seen on the documentary Danger's Edge.

3rd Logo (1992-1996)
Visuals: An enlarged version of the logo from before appears; the text is shown in gradient -white lettering. Below is copyright information.

Technique: None.

Audio: The ending theme or none.

Availability: Can be seen on their documentaries including The Burning Season and Superstorm '93.

4th Logo (1996-2003)
Visuals: Almost the same as before, except the logo is remodeled to look flat and the gradients are removed. Starting in 2001, the URL "weather.com" replaces the copyright information.

Variants:
 * On Five Great Weather Disasters, the logo is slanted towards the left.
 * On post-2005 prints of the 2001 special Tornado, the 2001 logo design is replaced with the current logo design.

Technique: None.

Audio: None or the ending theme.

Availability: Can be seen on their documentaries including Tornado Chase '96, the 2001 special Tornado (and the 2005 plaster variant can be found on current prints of said special), Five Great Weather Disasters, and Storm Week.

5th Logo (2001)


Visuals: Over a strip of, we see the Weather Channel logo with the URL below. On the bottom of the strip is the copyright information. Black letterbox bars are on the top and bottom of the screen.

Technique: None.

Audio: None.

Availability: Can be seen on Storm Week.

6th Logo (2003-2005)
Visuals: Over a background consisting of a time-lapse of white Cumulus clouds against a sunny sky, we see The Weather Channel logo at the time (a rounded translucent  square with a white outline, and the solid white text "THE WEATHER CHANNEL"; stacked up inside) slowly zoom out slightly. The URL "weather.com" in translucent white also zooms out with the logo, below it.

Variant: On some episodes of Storm Stories from the era, the logo zooms out slightly further than usual against the background of clouds.

Technique: A mix of CGI and live-action time-lapse footage.

Audio: A fast-paced catchy drum theme, with a chorus quietly shouting "Hey!" at the end.

Availability: Seen on episodes of Storm Stories from the era, among many other original shows aired on the channel at the time.

7th Logo (June 5, 2005-2008)
Visuals: Similar to the previous logo, but with a few minor changes. The older square design is now changed to the current  square design, the URL below the logo is now in a smaller font than before, and the background of the time lapse of the clouds is now changed from being Cumulus clouds to being Cirrocumulus clouds.

Variant: On It Could Happen Tomorrow, the URL below the logo is absent and the logo is slightly lowered.

Technique: Same as the previous logo.

Audio: Same as the previous logo.

Availability: Seen on episodes of Full Force Nature, later episodes of Storm Stories, It Could Happen Tomorrow, and many other shows from the network, during the era.

8th Logo (2008-2009)


Visuals: On a dark blue background, we see an circle of light in the center, and a small white star on the left. The star moves to the right, over the circle of light, causing a white flash of light. The Weather Channel logo fades in where the star was, while the flash causes a vertical lens flare; which becomes aqua, before forming the letters "HD" between two vertical pale blue lines to the right of The Weather Channel logo. A slightly pixelated background of clouds appears behind the logo on the left side, while the right side remains a dark blue/black background. The logo then shines.

Technique: CGI mixed with live-action clouds in the background.

Audio: A synth whoosh and a sparkling sounder.

Audio Variant: On earlier episodes of When Weather Changed History, the audio of the previous two logos is heard instead.

Availability: Seen on episodes of When Weather Changed History.

9th Logo (2020)


Visuals: We see a large dark blue rectangle move to the left from the right, followed by another large rectangle in a lighter shade of with a white outline on it shaped like a basic stylized cloud, then a brief background of clouds, then finally a black background with The Weather Channel logo on it. The black background stops moving once the logo is in the center of it.

Technique: CGI.

Audio: The end theme of the show.

Availability: Seen on episodes of Weather Today.

10th Logo (2020-2021)


Visuals: On a black background, we see a lens flare and a flash wiping from left to right across a blurry Weather Channel logo. The flash fades away and the logo becomes clear, as the word "ORIGINALS" wipes in from left to right under the logo, glowing with a rainbow "Northern Lights" effect. A copyright stamp fades in below.

Technique: CGI.

Audio: A synth glissando with whooshes, which is based on the channel's sonic branding from Man Made Music.

Audio Variant: On some of their shows at the time, such as the pilot episode of Deadline to Disaster, the end theme plays over the logo.

Availability: Seen on all of their original shows from before their 2021 name change, such as Weather Gone Viral and the pilot episode of Deadline to Disaster.

Logo (2021-)


Visuals: Similar to the previous logo, but with some slight changes. The "ORIGINALS" text below the logo is now removed, as well as the "Northern Lights" effect. The color of the background is now changed from black to navy blue. The logo zooms back slightly further than before, while the vertical word "ENTERTAINMENT" appears upside-down from the right side of the logo, first appearing white, before fading to to match the logo.

Technique: CGI.

Audio: Electronic sounds with whooshes in the background.

Audio Variant: On The Earth Unlocked, Fast: Home Rescue , Prime Suspect: Earth and some episodes of Deadline to Disaster , the main audio from the previous logo is heard instead.

Availability: Seen on The Weather Channel's original shows as of 2021, such as The Earth Unlocked, Fast: Home Rescue, Prime Suspect: Earth and later episodes of Deadline to Disaster.