Cafe Aguila Roja

Background
Cafe Aguila Roja (tr: Red Eagle) is an instant coffee brand originating from Colombia.

Tag (2000s-2016)
Visuals: A close-up of a shot of coffee being poured into a cup blurs in with smoke moving around the screen. The bubbles on the coffee then move near the center and form the borders of Colombia. The footage then fades into a blurry dark background with the logo of the company forming, which is a yellow circle with a cup of coffee at the center with the red text "CAFE" and "AGUILA ROJA" at the front, and a stylized drawing of an eagle in extending towards the bottom. The logo moves near one of the corners of the screen as the company's bean mascot, in the colors of the Colombian flag, appears grabbing a cup of coffee and doing a OK hand pose while facing the camera, along with the script text "" shown above him in white.

Technique: Edited live-action footage, CGI, and hand-drawn animation.

Audio: An upbeat theme with people singing "" twice, with the sound of coffee being poured at the beginning. Starting in the middle, the music drops in volume and an announcer starts speaking: ""

Audio Trivia: The jingle was originally used as a radio advertisement and was also used on a TV commercial for the company during the 1990s.

Availability: It was used as a sponsorship tag during programming in the Colombian ESPN feed. So far, there's no video evidence of this tag surfacing online.

Tag (2016-)


Visuals: On a background, a close-up of coffee being poured into a tea cup is shown as the bubbles form and begin placing themselves in the shape of the Colombian borders, similar to the previous tag. The camera then tilts back and reveals another perspective of the cup, with the Aguila Roja logo printed on it, with coffee beans and a spoon above the plate. The tea cup then dissolves into white particles, and these then morph into Aguila Roja's mascot drinking a larger cup of coffee, while the script text "" zooms in next to him. The mascot does his own OK hand pose while looking at the camera, and then dissolves into particles as the text disappears. The particles then morph into the Aguila Roja logo (with the smoke coming out of the logo's bounds) while a transparent drawing of the stylized eagle appears moving in from the bottom.

Technique: CGI.

Audio: Same as before.

Availability: Used as a sponsorship tag during programming in the Colombian ESPN feed, and possibly in other national Colombian stations.