Panorama Entertainment

Background
Founded by veteran producer/director Allan Fung (馮意清) in 1991, Panorama Entertainment (鐳射娛樂) started up as video distributors, like Mei Ah and Universe, distributing foreign films in VHS and LD, and later moved on to DVD in 1997. Panorama made its fame by securing distribution rights with notable production houses like Canal+, HBO, Penthouse, Playboy and Toei Animation, introducing an array of foreign films to the Hong Kong scene.

The company became China 3D Digital Entertainment's subsidiaries since 2017.

1st Logo (1991-2002?)


Visuals: On a /sky blue gradient background, a board contains "PANORAMA" sliding from right angle. Then, "ENTERTAINMENT" zooms out one word by word. Suddenly, a 3D character appears (which somewhat looks like Postman Pat) from the board, sees and points the board, while holding a disc.

Technique: CGI.

Audio: None, or a soft synth choir theme.

Availability: Can be found on home videos from the company during the era, such as (oddly enough) British Rock Symphony from EagleVision DVD.

2nd Logo (1999-2004)


Visuals: On a black background, several sparkling lights from every direction gathering, forming "PANORAMA". After the forming, the logo explodes in the sparkles, and "PANORAMA" becomes. Then, "ENTERTAINMENT" in a different colorful font fades in.

Variant: A digital/videotaped version exists.

Technique: CGI.

Audio: Starts with a horn fanfare (which is very similar to the 1999 Alliance Atlantis Television logo), ends with a relaxing guitar tune, and a quiet piano tune.

Availability: Can be seen on their movies such as A-1 Headlines.

3rd Logo (2004-)


Visuals: On a white background, we move right to see 7 colored cubes (, yellow,, , greenish yellow, , and , respectively). After we go to the last cube, the 6 previous cubes (now placed vertically) zoom out and place above it, while three orange rectangles with the "p" at the left of them fade in next to the blocks. We zoom out, and the stacked name "PANORAMA ENTERTAINMENT" zooms out below as we do so. The result turns 2D.

Technique: CGI.

Audio: A synthesized downtempo theme.

Availability: Still currently used. Can be seen on their films such as Mr. 3 Minutes.