Blumhouse Productions

Background
Blumhouse Productions (formerly Blum Israel Productions from 2000 to 2002, referring to Blum's Jewish descent) is the production company of producer Jason Blum, founded in 2000.

1st Logo (August 3, 2012-)
Nicknames: "Blumhouse BH", "Blumhouse House", "Haunted House"

Logo: We start the logo at a wooden floor. We then rise up and see a chair floating along with a door open to reveal a light. As the camera turns, the door slams shut (a la the Ghost House Pictures logo), we see a floating book, and a little girl bearing a strong resemblance to Kayako Saeki's ghost from The Grudge appears. Then we turn to the ceiling when it starts to crack. The crack stops by a lightbulb that's hanging from the ceiling. Along with that, the words "BLUMHOUSE PRODUCTIONS" fade in on the wall. The "H" in "BLUMHOUSE" is also in an actual house shape.

Trivia: This logo features references to Takashi Shimizu's The Grudge (2004) and Oren Peli's Paranormal Activity (2007). Some of the sound effects in this logo, such as the panting, were reused for Five Nights at Freddy's 3 and 4.

Variants:
 * On non-horror films from the company (with the exception of Best Night Ever), we simply pan up from the floor as the lightbulb turns on and brightens up the logo. In this version, the "BLUMHOUSE" logo looks less "grungy" and more.
 * On some films, "BLUMHOUSE" is replaced with "BH" inside the house shape.
 * On Insidious: Chapter 2, the logo is much smaller than usual.
 * A still variant appears on Best Night Ever and at the end of Ouija and Ouija: Origin of Evil. On Best Night Ever, it's the "BH" variant.
 * An in-credit variant can be found on Hellevator.
 * On The Gallows, the logo is tinted in.
 * On Freaky, the little girl holds a La Dola dagger featured in the movie.
 * On the trailer for The Invisible Man (2018), the logo is embossed on a white wall lit by a spotlight, with the logo in black. Everything demerges out, leaving the "H".

FX/SFX: It's all done in awesomely dark and creepy CGI, made by Filmograph.

Music/Sounds: Dramatic sound effects correlating to the actions on-screen, along with a door slamming sound, book pages turning, screaming, a girl making sounds, a person panting throughout, and heartbeats that go faster. A note is heard at the end that grows heavier until it cuts off. Composed by Amir Salem.

Music/Sounds Variants:
 * Sometimes, the opening theme of the movie plays instead.
 * The non-horror version just has a sound effect of the lightbulb turning on.

Availability: Current. Seen on most films produced by the company such as Sinister, Dark Skies, and The Purge, along with its sequels. Also seen at the end of Ouija, Ouija: Origin of Evil, and Unfriended. The non-horror version can be found on movies such as Stretch, Whiplash, The Gift, Jem and the Holograms, Glass (2019), and This Is The Night. Strangely, this logo does not appear on any of the Paranormal Activity films. With a new logo being introduced on The Black Phone, this logo's days are numbered.

Editor's Note: This is a very fitting logo if you're a horror fan.

2nd Logo (June 24, 2022-)


Nicknames: "Blumhouse BH II", "Blumhouse House II", "Haunted House II"

Logo: We start in a dark forest with Michael Myers from Halloween seen in the distance as the camera pulls back into a window, showing two girls holding hands (with a dead smiley face on the left person; one is dressed as the Statue of Liberty and the other as a Bunny) as it zooms back further into a small living room with a coffee table and a gift on it. Then we zoom back into a dark area with a door and some drips leaking out, followed by two other dark rooms, the former in a bedroom with a camera inside and the latter with an old chair on it (a reversed reference to the previous logo). It then zooms out to reveal that we were inside a house the entire time, as it zooms out of a window with a glowing light as the camera turns to reveal the wordmark from before, now in CGI as the window lights go out and reveals the "H" glowing, with a bright light in said color seen shining behind the logo, much like that of the previous logo, before fading out.

Trivia: According to Jason Blum, the logo is a fun tribute to their films and television series, and he's curious to see if their fans can spot all the hidden symbols they've included throughout. This logo was done by design studio Elastic by creative directors Neil Kellerhouse and Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.

Variant: There exists a version without "PRODUCTIONS".

FX/SFX: All done in cool CGI animation.

Music/Sounds: Creepy sound effects with gears turning and some monster-like growling sounds during the first half, with two whoosh sounds heard when the wordmark is revealed.

Availability: Brand new. First seen on The Black Phone and it is expected to appear on future films from the company, such as They/Them.

Editor's Note: A nice change overall, although it may catch some people off-guard if they were expecting the previous logo. Only time will tell if a non-horror version of the logo will debut.