Cinema Media

Background
Cinema Media was a short-lived subsidiary of Rank Screen Advertising formed in 1995. It was discontinued in 1997 after Carlton Communications acquired RSA from The Rank Organisation.

(September 1995-March 1997)
Visuals:
 * Opening: A filmreel with film coming out appears in a misty area, and another filmreel appears. The reels fly through the area as they enter an  area and film comes out of the other reel. The two reels merge into one and enter a white flash, which fades to "Serif" with the byline "An RSA Advertising Company" below it on a black background. A white dot, from which seven lines materialise out, is above the text.
 * Closing: The opening fades in, then after a few seconds, cuts to the end result. The company's address (127 Wardour Street, London W1V 4NL) appears below the logo.

Technique: CGI.

Audio: A re-orchestrated version of the RSA Advertising logo's music.