Equity Pictures

Background
Equity Pictures GmbH & Co. KG (formerly Equity Pictures AG) claims to be a leading media fund initiator and it was founded in 2001. So far, four film funds with an investment volume of € 300 million have been placed with a total of 4,700 investors.

1st Logo (2003-2005)


Visuals: A dot of light appears and moves to the right. Then, three curved lines wipe in, and the dot transforms into the letter "I", as the text "EQU TY", with "PICTURES" below it, wipes in.

Variant: On The Chumscrubber, the logo plays in reverse.

Technique: 2D animation.

Audio: None or the opening theme of the movie.

Availability: Seen on Elvis Has Left the Building, Mozart and the Whales, Hostage and The Chumscrubber, among others.

2nd Logo (2005-2013)


Visuals: Three lines come into the screen, curve and zoom out. The company name, in the same text style as the previous logo, zooms out, and the logo glows.

Technique: CGI.

Audio: Same as the previous logo. 16 Blocks uses the closing theme.

Availability: Seen on Journey to the End of the Night, The Wicker Man, 88 Minutes and 2008 reboot of Rambo. It also appears at the end of 16 Blocks.