Datasat Digital Sound

Background
Datasat Digital Sound is the spiritual successor to the original DTS theatrical division, created on May 12, 2008 after the spinning off of that division from that company three days prior. In the company's first year, they continued to use the DTS name licensed from the main company as DTS Digital Cinema. However, in February 2009, they were acquired by Beaufort International Group, and shortly after that, they were named to their present name - though the name did not take effect in films until early 2011 due to an existing three-year licensing agreement with the name. All of the theatrical assets of the original DTS technology (including DTS 70mm) remain in holdings with Datasat. Meanwhile, a new theatrical division of DTS was formed after the introduction of the latter's DTS:X technology in April 2015. Datasat receivers with that technology were upgraded to support the new format as well as former rival Dolby's Atmos, though they had also added 7.1 and 11.1 soundtrack support to the original DTS format since the company's founding. However, Datasat was effectively made redundant due to DTS's new theatrical division; and as such their presence has faded in the theatrical space (although the company remains active as of 2022).

Logo (2011-late 2010s?)


Visuals: We start off at a farm. Then, in space, a UFO flies through the camera. Then, an alien presses some controls. Then, the letter "A"in the futuristic font is projected through the grass, then the letters to spell out "DATΛSAT" follow. Then, the finished logo reads:

DΛTΛSAT DIGITAL SOUND

Trivia: The logo's audio was made using Avid's Pro Tools.

Variant: An in-credit version exists, starting to appear in some films released in early 2011.

Technique: CGI.

Audio: The UFO, the whoosh made during the projecting of the "A", the wind and a whoosh.

Availability: Can be seen in cinemas equipped with Datasat. Intriguingly, it appears on the Blu-ray release of Teenage Ninja Mutant Turtles (2014) if the Atmos track is selected (ironic given the company's roots). Like the DTS logo, a home theater receiver and player that can decode the relevant audio data is required to hear the sounds, otherwise lower-quality tracks are used or (in some cases) it's silent. Due to the introduction of DTS:X and the domination of Dolby Atmos in the theatrical arena; Datasat's name has not been seen in credits since mid-2017, though some Datasat-equipped cinemas may still show this logo.