Family Films

Logo (1985-1992)


Visuals: On a blue-black gradient background, a gray rounded vertical rectangle. with three hole punctures on its left side, zooms towards the screen at an angle and starts to turn to us to face straight and eventually fills the screen. It turns out to be a notebook with solid writing lines (a la the 1980s FHE logo). When it stops, an animated drawing of a hand holding a paintbrush with a red handle starts to write the text FAMILY FILMS in cursive with the words in a rainbow of colors. The notebook and the lines disappear as the background fades to gray while the words turn pastel and twinkle a few times in-sync with the music. "Presents" appears below the words to the right.

Technique: The notebook zooming in, the hand drawing the text, the background changing, the words twinkling, and "Presents" appearing.

Audio: A whimsical flute fanfare with a whoosh throughout to accompany the zooming notebook, followed by a calm fanfare that repeats its notes when the words twinkle in-sync with the music and a flourish when "Presents" appears.

Availability: Can be found on the 1970s animated holiday specials starring Benji and Waldo issued on VHS in the late '80s, such as Christmas Is and Easter Is. Also seen on Selfish Sally and Wendy and the Whine.