Télé-Métropole

Background
Télé-Métropole was the Montreal, Quebec flagship station of Canadian French-language broadcaster TVA.

1st Logo (1972)


Visuals: There is a sketch of various abstractly drawn plants with a bird resting on one of the necks. On the top right corner is the “TM” square but in B&W.

Technique: A still cel-drawn graphic.

Audio: An announcer saying “Ici Télé-Métropole”.

2nd Logo (1977-1984)


Visuals: On a black background, there is a lavender metallic rounded square outline rotating clockwise, along with 2 metallic letters “TM” but more warped rotating counter-clockwise. The objects spin about 2 times until they face forward.

Technique: Live-action.

Audio: A synthesized orchestral fanfare.

3rd Logo (1979)


Visuals: On a space background, various copies of the "TM" are seen inside of the rounded square outline in the form of a rainbow flipping to the right side. The screen zooms away as the copies continue appearing/flipping. As the last copy appears, it reveals a rounded green square right next to the blue rounded box with the curved "T" and the warped "M", which flashes for less than a second. Shortly after, "TELE-METROPOLE" appears from the centre, which gradually zooms in leaving a trail and places itself below the green square and the "TM" square.

Technique: Scanimation.

Audio: A funky synth orchestral tune.

4th ID (1984)


Visuals: The first element shown is an image of the Montreal skyline. A bicoloured rounded square along with a metallic version of the “TM” square flips and rapidly zooms in towards the screen, before stopping when it gets close. At the moment it stops, the squares shine.

Technique: Likely Scanimate effects.

Audio: A 5-note trumpet fanfare, followed by an upbeat synth tune.