KCET

Background
KCET (abbreviated "Community Educational Television") is a television station based in Los Angeles, California. For most of its existence, it was the primary PBS affiliate for the city since its founding in 1964 (six years prior to the switch from NET), and the second most-watched PBS station in the United States.

In 2011, due to poor financial results, KCET disaffiliated with PBS and became an independent station, the second largest at the time behind WNYE-TV in New York. In October 2019, KCET returned to PBS as a secondary affiliate for Los Angeles, sharing operations with the primary station KOCE-TV/PBS SoCal under a single holding company.

1st ID (1970-April 30?, 1979)
Visuals: The screen fades in to the letters "Serif" on a dark blue background. Just a few seconds later, "A PRESENTATION OF" and "LOS ANGELES" fade in above and below "Serif" respectively.

Variant: Sometimes, the background is light blue, sky blue or black.

Technique: Fading effects. The sky background is live-action.

Audio: Either a dramatic horn fanfare which at the end gets softer, a triumphant horn fanfare with a synthesized flute sounder at the end, or none. The former fanfare was only used with the blue background, but the latter fanfare was used with all three backgrounds.

Availability: It was seen at the beginning of KCET's original content in the time period, such as Bill Cosby on Prejudice, The Way It Was, and Academy Leaders. The black background variant appears on Visions. It may be preserved on a VHS or DVD release of Hollywood Television Theatre, and is confirmed to be on the Kultur release of Six Characters in Search of an Author.

2nd ID (1970-1976)
Visuals: Multiple variants exist:
 * Primary: The text "Century Gothic", shown in an Avant Garde typeface, is seen on the center of the screen. It is sandwiched between two lighter-colored duplicates of the logo. At the bottom is the text "Los Angeles".
 * Blue background, white KCET logo, duplicates, and  text.
 * Salmon-colored background, logo and text, and semi-transparent duplicates.
 * Dark blue background, logo and text, and semi-transparent duplicates.
 * Decennial (10th anniversary): The KCET logo, outlined in white with a -colored hole centered in the "Century Gothic", is seen enclosed in numerous outlines of itself in, , and green, from inner to outer edges. One portion of the green outline is cut out so the text "Century Gothic" could fit. Below, in the same font as the primary logos, reads "Beginning our second", and below that, "decade of service".
 * Alternative: There were alternative versions using a secondary font for the logo, this time more condensed.
 * Similar in layout to the primary logos, except the background is black, and the duplicate logos were colored a - and yellow-green- gradient, respective for each one. "LOS ANGELES" is seen below.
 * A variant of the logo, composed of 15 lines similar in fashion to the IBM logo, tilted about 45 degrees counterclockwise. The same "LOS ANGELES" text from before is shown standing below the "E" and tilted 45 degrees clockwise.
 * Abstract: This refers to any specially-designed KCET logo card, whether it be for a special event or holiday, or to display other people's versions of the work. Numerous special cards are believed to have existed.
 * Clock: Against a black background, the KCET logo in is shown in a wall of KCET logos connecting to each other, also . In the center, an analog clock showing the current time is displayed. Below the clock is the text "Century Gothic" in the same font type as the logo. The background would grow dimmer over the years.
 * A version of the clock ident was shown in 1974, around the time that former U.S. President Richard Nixon resigned in light of the Watergate scandal. The text "hearings continue..." was shown above the clock.

Technique:
 * Regular variants: A still printed graphic.
 * Clock idents: Live-action.

Audio:
 * Regular variants: Depends on the time of day, and how close a program is to schedule. It could be a voiceover announcing upcoming programming, or a selection of easy-listening songs or synthesizer tunes.
 * Clock idents: A selection of easy-listening songs or synthesizer tunes.

Availability: Seen during programming breaks and used interchangeably with the studio logo above.

Legacy: The inclusion of an analog clock was unusual for an American station. Such idents were usually only prominent in European stations, especially British stations such as BBC and numerous ITV affiliates.

3rd ID (1976-1978)
Visuals: Against a background, a series of thick, white horizontal lines are drawn in from bottom to top, and go in a pattern from left to right, right to left, left to right, etc. Then, the camera zooms out as the lines unfurl to reveal the KCET logo, presented in a fashion similar to that of the IBM logo. Then, the words "LOS ANGELES", "COMMUNITY", "SUPPORTED", and "TELEVISION" (in solid yellow) scroll out from "KCET" one-by-one, and repeat.

Variants:
 * There is also an alternate ID that was used as one of KCET's sign-offs, and as a station ID. The letters are instead. At the end, the "KCET" text slowly slides under the words. In the station ID, a clock similar to that of the previous logo appears behind the sliding text.
 * A still variant exists as a continuity bumper. The logo is smaller.

Technique: Scanimate. This was done by Dolphin Productions.

Audio: The logo's soundtrack varies; usually a selection of easy-listening tunes are played. The initial recording of the logo, presented in a portfolio reel by Dolphin Productions, played a jazzy, high-pitched synth tune with an electric bass line, sourced from an instrumental rendition of "Suicide Is Painless", the M*A*S*H theme, by Enoch Light and the Light Brigade.

Audio Variant: The sign-off ID has a horn fanfare and an announcer saying "Just before we say good night, KCET would like to thank you for joining us for another day of programming without commercials. Operated by Community Television of Southern California, our studios are located in Los Angeles at 4401 Sunset Blvd. Your comments regarding programs presented on KCET are invited. And now, good night and good morning from KCET, Los Angeles."

Availability: Seen during throughout KCET's programming schedule during the time.

4th ID (May 1979-1984)
Visuals: On a sky background, a giant rectangle tilted on its side rotates into view. It turns out that rectangle is actually a postcard with the city of Los Angeles on it (with “Greetings from L.A.” in a cursive font placed above the picture). As it zooms into view, the same "KCET" from the previous logo (in solid ) zooms out from the bottom-left corner, and goes into the picture on the postcard, zooming over the city, with "KCET" in the bottom-right corner and moving upwards to the center until getting to the Hollywood Sign, at which point "KCET" is placed above it, and a white light sweeps through the letters.

Technique: CGI produced by Information International Inc., who would later provide CGI effects for Disney's Tron. The logo was rendered on the company's Foonly F1 computer (which a modified DEC KA-10).

Audio: A dramatic synthesized orchestra tune.

Availability: Can be found on a Turner Home Entertainment VHS of Cosmos: A Personal Voyage and on Information International, Inc.'s 1982 reel.

5th ID (1984-October 1987)
Visuals: On a light-dark blue gradient background, which seems to be zooming out, the then-current KCET logo, tilted to another angle, flips. It starts to tilt towards the screen, causing a TV-tube shape to appear. As it flips, the TV-tube is actually the same palm tree from the previous IDs. After the logo forms, "Los Angeles" fades in below "Century Gothic".

Technique: CGI by Novocom.

Audio: A portion of KCET's 80s sign off music.

Availability: Seen on Watch Me Move!, Penn and Teller Go Public, and Passion and Memory.

6th ID (September 17, 1986-August 15, 1987)
Visuals: Against a cityscape background, the KCET logo in a metallic light blue zooms out, with the same palm tree image appearing to its left.

Technique: Zooming effects.

Audio: Same as the previous logo.

Availability: Seen on Sentimental Swing: The Music of Tommy Dorsey. It might also be seen it on Blaine Baggett's specials for the station, Fighting Terrorism: A National Security View and Hungary: Pushing the Limits. A VHS or DVD of any program which used this logo has yet to be discovered, if any was released.

7th ID (October 19, 1987-1997)
Visuals: Over a dim background, the logo starts with the same KCET logo from the previous ID, this time made of glass. An "LOS ANGELES" is written underneath the logo, with “L” and “A” both appearing in a style similar to 1980s handwriting. The letters shine.

Variants:
 * Sometime in the 90's, an enhanced version was introduced.
 * One version of this logo was used at the end of a few programs. The logo is positioned further down than usual, and the text "A PRESENTATION OF" is shown above.
 * On odd numbered episodes of The Puzzle Place, after the credits roll, the two puzzle pieces in the background flip around and fit together, showing the Lancit Media logo on the top and the KCET logo (with a dim purple background and pink "LOS ANGELES" text) on the bottom. On even numbered episodes, the KCET logo is shown on the top and the Lancit Media logo on the bottom.
 * A still version appears on California’s Gold.
 * There is a special version that appears in the funding credits in Storytime in which Kino appears and looks at the logo as it crawls up from the bottom of the screen. Here, "KCET" is in light blue, while "LOS ANGELES" is in (non-neon) pink. Afterwards, the logo fades out and Kino walks away.
 * On Television, this and the WNET logo are shown simultaneously. There is no music.

Technique: CGI by Novocom.

Audio: An ethereal synth, followed by a piano note.

Audio Variants:
 * On rare occasions, the logo may be lower pitched than usual.
 * On Storytime, the closing bars of the Storytime theme song is heard as a child says "Storytime is a production of KCET Los Angeles."
 * On The Puzzle Place, a synth choir sound is heard as the character Julie Woo (played by Alice Dinnean) says "The Puzzle Place is a co-production of...", followed by one of the following lines:
 * Odd Numbered Episodes: "Lancit Media, New York, and KCET, Los Angeles."
 * Even Numbered Episodes: "KCET, Los Angeles, and Lancit Media, New York."

Availability: It may pop up on KCET reruns every now and then. Programs such as The Puzzle Place, Storytime, California’s Gold, and More Things That Aren't Here Anymore had this logo at one point.
 * It also appeared on the Adventures from the Book of Virtues episode "Compassion" on VHS.
 * The closing variant is presumably scarce; it was spotted on the premiere airing of I'll Fly Away, co-produced with Warner Bros. Television.
 * Due to a botched plaster, a season 2-era rebroadcast of the season 1 episode "Loyalty" showed this one for a split second before cutting away to the 1997 logo.

8th ID (1997-November 2003)
Visuals: On a gaseous background of, purple, yellow and colors, presumably a nebula, a big KCET logo (in a new font, and with the "c" and "e" connected together, shaped like an infinity sign), with “H O L L Y W O O D” underneath it, rotates and spins out. If one notices, the background seems to zoom in towards the viewer during the animation, even at the very end.

Variants:
 * On The Charlie Horse Music Pizza, the logo is still, and has "IN ASSOCIATION WITH" above it in a Funhouse font.
 * On Puzzle Place, it uses the same variant for the 1988 logo's variant, but with this logo and a 2D spinning animation.

Technique: CGI.

Audio: Initially, same as the 1988 logo, sometimes shorter. At times, an alternate theme was used: a futuristic tune that ended with three ascending notes is heard.

Audio Variants:
 * On The Charlie Horse Music Pizza it's silent.
 * Season 3 episodes of The Puzzle Place use the ending theme, but on 1998-2000 reruns of the first 2 seasons, it has the same choir theme but Julie's lines are changed. In this case:
 * Odd Numbered Episodes: "Lancit Media Entertainment, and KCET, Hollywood."
 * Even Numbered Episodes: "KCET, Hollywood, and Lancit Media Entertainment."

Availability: Seen at the end of KCET programming at the time, including the second and third seasons of Adventures from the Book of Virtues and certain rebroadcasts of the first season thereof.

9th ID (November 2003-2010)
Visuals: On a beige background, two brown ribbons form an infinity sign with white windy lines flying. The infinity sign turns into the letters "c" and "e" while "K" and "T", in the same font as the previous logo, fade in. The slogan "Serif" fades in at the bottom with "Serif" appearing at the bottom of the screen. Sometimes, "Serif" doesn't appear at all.

Technique: CGI, compiled by Mark Wurtz, and designed by a team at Troika Design Group led by Dan Pappalardo.

Audio: An acoustic note with a timpani beat opens the ident, followed by a 5-note French horn tune accompanied by an R&B beat. Composed by Rob Cairns.

Availability: Seen on all KCET-produced shows from 2003 until 2010, examples include Sid the Science Kid and Tavis Smiley.

10th ID (2007-Early 2011)
Visuals: On a blue-green infinity background, there is a close-up infinity sign forming what instantly becomes the same "ce" from the previous logo, which zooms out. Then, a "K" and a "T" flip in to the sides of the infinity "ce". After the logo forms, KCET's slogan "infinitely more" wipes in below the logo. The logo shines.

Variant: There is also a demo video by 3 Ring Circus, with a few segments of Tavis Smiley and the text "LOS ANGELES" below the logo.

Technique: CGI, this time by 3 Ring Circus.

Audio: Same as the previous logo, or silent. The demo video has an orchestral tune with drums.

Availability:
 * Original: Seen on most KCET shows from 2010 to the beginning of 2011. Used in tandem with the previous logo.
 * Demo: Unknown. It appeared in a demo video from 3 Ring Circus. It also likely appeared before KCET shows on demand, or as a simple network promo.

11th ID (January 1, 2011-June 19, 2017)
Visuals: The KCET logo in embozzled pumps in, either on a white or black background.

Variant: Sometimes, the logo appears in the end credits, with "Produced by" shown above it.

Technique: 2D animation.

Audio: Timpani beats.

Availability: Can be seen at the end of programs produced at the time. During this period, the only KCET program to be broadcast on a majority of PBS stations was BBC World News.

12th ID (June 20, 2017-2021)
Visuals: A colored group of squares (yellow, purple, white and ) form. The screen pans to the white square like a slideshow. In the square is the current KCET logo in black against a white background, with an abstract group of squares next to the logo, which consist of two green squares on the bottom left and top right, yellow and squares paired in the center, and a purple square on the bottom right. The logo slowly zooms in.

Technique: 2D animation.

Audio:A two-note piano tune with reverse chimes and quiet background noise.

Availability: Seen at the end of programs.

13th ID (2021-)
Visuals: A colored group of squares with many people dancing transitions into a yellow background with the new KCET logo.

Technique: 2D animation.

Audio: A techno tune with the announcer saying "KCET".

Availability: Seen on the KCET website.

14th ID (2021-)
Visuals: The logo is seen at the end of the credits, with the copyright notice.

Technique: A still 2D graphic.

Audio: The end theme of the program.

Availability: Seen at the end of KCET programs since 2021.