Portfolio Entertainment

Background
Portfolio Entertainment is a Canadian television production and distribution company based in Toronto, Ontario. It was founded in 1991 by Lisa Olfman and Joy Rosen with a focus on children's programming, later expanding into primetime production.

1st Logo (June 27, 1994-December 3, 1999)
Logo: On an gradient background, we see a  box. A stack of white papers then falls from the box. The stacked texts "PORTFOLIO" and "FILM & TELEVISION INC" ("INTERNATIONAL" in Something for Nothing), both in a Times New Roman-ish font, are seen below it.

Technique: 2D animation.

Music/Sounds: None or the closing theme.

Availability: Rare.
 * Seen on Groundling Marsh.
 * Also seen on the animated TV movie Something for Nothing.

2nd Logo (December 18, 2001-July 10, 2016)


Logo: On a white background, we see the word "PORTFOLIO". A man silhouette with an umbrella dances on the logo, making the letters deform (and bouncing the "O" back to place with his umbrella after he steps off it). Then he opens his umbrella and jumps, freezing mid-air. "ENTERTAINMENT" fades in below.

Variants: A still version exists. Another variant uses the print logo, with the umbrella man on the left and the company name on the right.

Technique: A mix of live-action with stop-motion animation.

Music/Sounds: The ending theme of the show or (rarely) a piano ditty.

Availability: Common.

The still version was seen on PBS airings of The Cat in the Hat Knows a Lot About That. The animated version was seen on Treehouse airings of the aforementioned show, RoboRoach, Carl², Doki and the failed pilot of Chinatown Cops.
 * The variant with the piano ditty was seen on Stolen Miracle.

3rd Logo (June 20, 2016-July 1, 2019)


Logo: We see the word "portfolio" with "entertainment" in small aligned right below it on a white background. To the right of it is the man, who is now neon red, who appears mid-air with his umbrella open in his right arm, clicking his heels together and sticking his left arm out.

Technique: None.

Music/Sounds: The ending theme of the show.

Availability: Seen only on Freaktown.

4th Logo (June 1, 2020-)


Logo: On a light blue gradient background, we see a low close-up of the man from before, now in black, dancing on the word "PORTFOLIO" in the same way as the 2nd logo, but with different movements. "PORTFOLIO" casts a shadow on the floor, and its letters deform just like in the 2nd logo, while also lighting up in different colors when the man steps on them. Then as we zoom out to full view, the man jumps up, opens his umbrella, and freezes mid-air, turning into a black-and-white photograph. Meanwhile, the background fades to white, and a thin black line and "ENTERTAINMENT" below it fold in below "PORTFOLIO".

Technique: The man dancing like the 2nd logo while the text changes colors, the zoom-out, the background changing to white, the man turning into a B&W photograph, and the line and text.

Music/Sounds: The ending theme of the show or the same piano ditty from the 2nd logo.

Availability: Current.


 * Debuted on Hero Elementary.
 * It's expected to appear on all other productions moving forward.

Legacy: A cool and creative update to the 2nd logo.