CBS Music Video Enterprises

Background
CBS Music Video Enterprises was founded in October 1985 as a division of CBS Records, owned at the time by CBS. It was a vehicle for home video distribution of titles related to acts on the various labels owned or distributed by CBS, such as Columbia, Epic, Portrait, and CBS Masterworks (now Sony Classical). Prior to 1988, all titles produced by CBS Music Video Enterprises were distributed by CBS/Fox Video under the CBS/Fox Video Music banner. On January 5, 1988, the Sony Corporation of Japan acquired CBS Records; the CBS Music Video Enterprises division was spun off into its own label afterward. The company began issuing titles on its own in August 1988. On January 1, 1991, Sony, which acquired most international rights to the trademarks of Columbia Records from EMI in 1990, renamed its music division to Sony Music Entertainment; the video arm subsequently adopted the name Sony Music Video Enterprises.

(June 12, 1988-1991)


Logo: On a black background, we see a 3-D bottomless tricolor pyramid spinning around, with the cut-out letters "C" on the side, "M" on the  side, and "V" on the  side. Then, two more pyramids just like the first one slide out of the bottom of it and they all spin. Then the pyramids get together, and as they do that, each of them turn into triangles, and the letters turn white. "E N T E R P R I S E S" fades in under "CMV".

Technique: CGI.

Audio: A modern-sounding synth theme with ticks throughout and 3 deep bangs as the pyramids turns into triangles.

Availability: It can be found on CBS Music Video releases, such as the 1990 VHS release of Billy Joel: Live at Yankee Stadium, the Laserdisc releases of The Forbidden Dance is Lambada and the Japanese edition of Cheap Trick: Every Trick in the Book.