Elektra Entertainment

Background
Elektra Entertainment was a music entertainment subsidiary of Elektra Records.

1st Logo (1984-1989)


Logo: We see a color bar test card. Pieces of the test card fall off to reveal a black television tube on a shady /cream gradient background with "elektra" written in an cursive font below the TV tube with "ENTERTAINMENT" in black below "elektra". As the logo zooms in, an sunrise occurs in the TV tube. The logo shines, and it fades to black.

Technique: CGI.

Audio: There are sound effects of glass shattering followed by 2 dramatic notes. Then, a calm piano/harp tune plays as the logo shines. When the logo fades to black, there is a another shattering glass sound effect.

Availability: It appears on some music videos on VHS during this era.

2nd Logo (1989-2004)


Logo: On a yellow background, we see a capital "E" in the background. Suddenly, a lowercase "e" bounces into view, as the capital "E" slowly hops towards the screen. The lowercase "e" bounces around a bit until landing on top of the capital "E", which turns black, jumps and rotates 45 degrees as the background turns to an ultramarine- gradient color with a spotlight, and the text "Elektra Entertainment" appears in a sans serif font. A registered mark appears on the corner of the screen.

Variant: A variant without the registered mark appears on the VHS release of Metallica: Live S**t: Binge & Purge.

Technique: Cel animation produced by The Ink Tank and directed by R.O. Blechman.

Audio: Strange background music from some type of percussion instrument with vibraphone notes synced with the bouncing of the "E". A low-pitched "BOING!" plays when the lowercase "e" lands on the capital "E".

Music/Sounds Trivia: The low-pitched "BOING!" sound effect heard in this logo is a portion of "Audio Fidelity, Boings (1st boing)", but low-pitched.

Availability: Found on all music video releases by Elektra. Also seen on the very first Nickelodeon tapes from 1989. It also appeared on The Best of Friends VHS & DVD volumes after the music video featuring the full theme song.