Samsung Mobile

Background
Samsung established its telecommunications division in 1977. The company started developing mobile phones in the mid 1990s under the "Anycall" branding in South Korea. Later on the company expanded its market in other territories, reporting over 40% growth in 2007 and becoming the second largest mobile device manufacturer in the world. The company launched its Fun Club internet portal in 2005 worldwide with multiple Samsung phones of the mid-2000s adopting its branding. Samsung is also the largest manufacturer of devices running Google's Android, with the Galaxy series having a 46% worldwide market share in 2012.

1st Logo (2002-2004)
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Visuals:
 * Startup: After the GPRS logo, it cuts to a pink background with binary plastered over what appears to be the continents of the world, white outlined circles, and a hexagon shaped thingy. Two shiny lights and a wireframed sphere rotate on the outlined circles. White non-outlined circles (or spotlights) appear and brighten up. A countdown starting from 3 appears and when it reaches 1, the whole entire background brightens up and disappears leaving just a plain pink background with the Samsung wordmark (which is the word S/\MSUNG in the Linotype Univers 820 Condensed Black font and with the A having no line on it) in white.
 * Shutdown: Same as the startup animation but different and with different animation. There is no GPRS logo and the pink background is replaced with an orange crystal background. An outlined circle comes into view, and lands on the crystals. A flash appears and disappears along with the detail in the background which leaves just a plain orange background with the text "SEE YOU" in white and in the Arial (or Helvetica) font.

Variant: For the S200, it uses the same animation concept as the startup and shutdown, but different. The pink background is different, and the animation is different as well. Flares slide from down to up. A flash appears on the left and the countdown from before appears this time in the left and instead of the background disappearing, it stays still with the Samsung wordmark in blue fading in. The shutdown is the same as the previous but the background is blue, and the outlined circle animation plays in reverse.

Technique: Animated sequence stored in the phone's ROM.

Audio:
 * S100: For the startup, it's a xylophone theme that also plays on the GPRS logo. For the shutdown, it is a different xylophone theme.
 * S200 and X426: For the startup, it has a happy-sounding harpsichord theme. For the shutdown, a different 4 note theme is used. These sounds are sometimes referred as "Classical".

Audio Trivia: The first 8 notes sound like the trademark "Over The Horizon" theme.

Availability: Seen on the Samsung S100, S200 and X426.

2nd Logo (2002-2006)
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Visuals: Most of the time there's an animation which varies playing at the beginning, with the Samsung logo, mostly in blue or white, then fading in front of the screen.

Variants: The animation varies depending on each phone, but the most common ones are:
 * Paper Airplane : For the startup, it shows a pink paper airplane flying up through a hilly background with sparkles behind it. The Samsung wordmark in white fades in. For the shutdown, the paper airplane flies down through a mountain background with sparkles in front of it. Then it fades out to a black background with the text "See You!". This version has no GPRS logo at the beginning.
 * Airplane : For the startup, it shows an airplane ready to take off. Then it fades into two hands shaking each other and finally, the Samsung wordmark. For the shutdown, it has the airplane flying at sunrise. Then it fades out and only a black background with the text "SEE YOU!!" remains. This version has a different GPRS logo at the beginning. There's also a different version of Airplane, used on the Samsung E400: for startup, there is a flying airplane passing by to fade out to Samsung wordmark. For shutdown, airplane passes by again and "BYE BYE" text flies onto the screen.
 * Flowers : For the startup, there's a field at night with flowers and multiple lights that are floating. The camera moves up as the lights meet together. Once they collide together, they form a white background with the Samsung wordmark albeit being a little bit squished. For the shutdown, it's now set on a different flower field with a sunset sky. The lights just move around as the camera pans up. Then, the black background along with the text "SEE YOU!!" fade in. This version also has a different GPRS logo at the beginning.
 * Desert Ball : For the startup, it is on a desert, 3 balls come into view and collide forming a white background with the Samsung wordmark but in a different font. There are also two versions of the shutdown. For the P400, one of the balls fall into a deep hole. Then it fades into a black background. For the X450, it's the same shutdown animation as the P400 but instead of fading into a black background, it fades into a white background with the same Samsung wordmark from the startup. This version also has a different GPRS logo at the beginning.
 * Swan : For the startup, it starts on a sunny sky with a sparkling sea. Swans come by flying through the right, and come closer to the left. The Samsung wordmark now in its original font fades in. For the shutdown, It is now sunset. The swans fly to the right and the sun goes down. This version has the normal GPRS logo.
 * Space Station : For the startup, it starts with a metallic portal opening up. The camera moves down to a shiny spaceship taking off from the pad and rising up into the portal. While the spaceship moves up, a white background with the Samsung wordmark fades in. For the shutdown, the camera goes up to the portal closing. Then, it fades onto a black background with "See You!!" in white. This version also has the normal GPRS logo.
 * Butterfly : For the startup, there is a close up of the butterfly, which flies against a sunny field. A white background fades in without the Samsung wordmark. For the shutdown, it takes place on an icy background. The butterfly appears and flies away, as the ice breaks into water. Some text that says "Good Bye!" appears from the water. This version also has a different GPRS logo at the beginning.
 * Moon TV/Shooting Star : For the startup, the camera flies through the moon, where a TV can be seen in the distance. The camera zooms into the TV, which turns on and shows the Samsung wordmark in blue. For the shutdown, it's night, and two meteors pass by. The camera pans down to the roses, and the screen fades out to the Samsung wordmark.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio:
 * The "Classical" startup and shutdown as mentioned before.
 * There's an alternate sound set used in some phones in which the startup starts with a bombastic trumpet following a playful theme with a xylophone and drums. The shutdown sound is a different playful theme with a "boing" sound. These sounds are sometimes referred as "Cheerful".

Audio Variants:
 * On some phones from 2002, like the T100 and T200, the xylophone themes from the 1st logo are used.
 * For the T100 shutdown, a different 4-note theme is used.
 * The "Classical" theme might be slightly re-arranged depending on the phone's sound chip.
 * On Korean Anycall CDMA phones from 2002-2003, a 10-note arpeggiating harpsichord theme with a xylophone crescendo at the middle is heard for the startup. The shutdown sound is a 4-note descending theme with a bell instrument.
 * On the SPH-X8000, a different shutdown sound is used, consisting of a soothing, descending bell.
 * On a few Korean Anycall phones from 2003, like the SCH-V330, SCH-X800 and SPH-X8500, an energetic theme with synthesizers and horns is heard on the startup. The shutdown sound is a rhythmic theme with horns, ending with a warp at the end.
 * On the SCH-E150M, the "Cheerful" startup sound is coupled with the above mentioned shutdown.
 * On Anycall CDMA phones with SCH- prefix from 2003-2005, a different melodic theme is used. The shutdown sound has the last notes of the same theme.
 * On some Anycall devices, a dramatic arpeggiating theme with a slight beat and whooshes is heard. The shutdown has a shortened version of the theme with the arpeggio slightly modified. These sounds are sometimes referred as "Future".
 * On a few Korean devices, a mellow theme is used for the startup and shutdown. This music was extended on the SCH-E170, where a long, quiet intro is used. This theme would later appear with extra sound effects in other international phones and used for the vortex animation.
 * For the SCH-E170 shutdown, a soothing string/flute theme is used.
 * On a few Anycall CDMA phones with realtone capabilities, a funky theme is used for the startup and shutdown.
 * On Chinese Anycall devices, an oriental theme is used.
 * On the SP-D780RD, a disco-like theme with whooshes is used for the startup. The shutdown sound is a dramatic bell theme with a warped whoosh sound.

Availability: The variants mentioned are seen on these Samsung phones.
 * Paper Airplane: T100
 * Airplane: D100, E400
 * Flowers: D410
 * Desert Ball: P400 and X450
 * Swan: S300 and S300M
 * Space Station: X400 and X410
 * Butterfly: P100 and V200
 * Moon TV/Shooting Star: C100

3rd Logo (2002-2003)
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Visuals:
 * Startup: On a blurry, dominantly orange background, two lights appear from the sides, swirling into the center forming a circle. The Samsung wordmark zooms out as the circle glows in briefly.
 * Shutdown: There is the same lights swirling into the circle as the words "Bye Bye !!", "See you!" or "Good bye!!" appear.

Technique: Animated sequence stored in the phone's ROM.

Audio: Same as the "Classical" theme but there are two octaves. One is original and one is low pitched.

Availability: Seen on the Samsung T400, T410, S500, E100, E700, X100 and X600.

4th Logo (2003-2006)
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Visuals:
 * Startup: On a white background, there is a zig-zag shape with multiple blue spheres connected into it. It spins close to the camera. The screen fades into a white background and the Samsung wordmark appears.
 * Shutdown: The lines disconnect. The spheres fall down and bounce before they fade out.

Variants:
 * The movement of the shape can differ in rotation, position and speed depending on the model . This can also apply to the shutdown, where the spheres are placed differently and more can be seen.
 * Some devices have a black background with "GOOD BYE" glowing in at the shutdown.
 * Some devices have the Samsung wordmark fade in over a white background at the shutdown.
 * On certain phones, the background is tinted green, the lines are shaded in green and the spheres are brighter. This time the Samsung wordmark blurs in white. The shutdown would be the same as the startup, but in reverse, with the text "GOOD BYE" blurring in over a black background at the end.
 * E330 features this variant, but this time the animation is slower and the Samsung wordmark is in black, fading in at the beginning. The shutdown is the same, albeit with Good Bye in a condensed black font fading in as well.
 * On later phones, the Samsung text blurs in front of the screen without the background changing. In the shutdown, it would have the line connected balls spinning out with "Good Bye" fading in over a black background. This would be updated without the Good Bye screen, with the shape intact.
 * Another variant has the green background with the balls in different colors. This notably appears in Z and P series phones.
 * On the X480, the balls are in an environment with some tubes resembling filmstrips.
 * One unidentified model has the intro glitching out. (or repeating.)
 * That may be because of the fast animation.
 * The shutdown does not repeat; although it just continues being a black background.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: For the startup, it's the "Classical" or "Cheerful" tunes. For the shutdown, it would be the full shutdown themes.

Audio Variants:
 * On phones with true polyphonic capabilities, like the E800, E600 and D500, a bell rearrangement of the Classical theme is heard. This sound was also used in the previous logo. The "Future" sounds as described before can be heard on some of these devices.
 * For the C110, the music is low pitched.
 * On Anycall SCH- prefixed phones, a funky, energetic instrumental is heard. The original has an extended version of the music with a male voice saying "Digital Exciting. Anycall" at the end. The more common version has an alternate ending with an arpeggio. The shutdown theme used for this variant is a mellow breakbeat theme with chopped voice samples.
 * Alternate sounds were used for the SGH-D500, consisting of a rising bell arpeggio for the startup and a descending one for the shutdown. The shutdown sound was also featured on a few Z-series phones.
 * Z and P phones used a soft, bleeping arpeggio for the startup. The shutdown theme used a chiming arpeggio or the shutdown sound mentioned before.
 * The SGH-E620 model featured a more realistic re-arrangement of the "Classical" and "Future" themes, with the former having a piano and the latter having jazzy instruments.

Availability: Seen on many Samsung phones from the era including the E600, C110, E300, C200, C200N, X140, E610, P720, E850, X610, X120, E810, E800, E820, E330, etc.

5th Logo (2004-2005)
Visuals: There are several glass squares splitting themselves into a white/light blue gradient background, as spheres appear moving into the screen. Once the spheres position themselves, the zig-zag connection line appears, and the Samsung wordmark fades in.

Variants:
 * For E820, spheres don't break the squares, the squares just float away before the spheres could break them as the Samsung wordmark fades in. For shutdown, the animation plays in reverse, and just after animation is finished, it fades out to black.
 * The shutdown animation stops at 9th frame in the X460 . This frame is unseen on most YouTube videos about this animation.
 * For D428, the Samsung wordmark in blue blurs in to the right of the orange zig-zag shape, and the wordmark moves towards the center of the screen. For the shutdown, the orange zig-zag shape is in a glass square, the camera zooms out of the glass square, which is glowing in orange, to reveal a neighborhood of glass squares while the Samsung wordmark in white fades in.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: Same themes as before, depending on region or device.

Availability: Seen on specific models released during the period, such as the D428, D488, E330, E800, E810, E820, X460, and X640.

6th Logo (2005-2008)


Visuals:
 * Startup: It starts out with the first Fun Club animation, with the difference being that the blobs form the first three letters of "S/\M", and once the background turns blue, the logo briefly turns transparent and moves back as the "SUNG" slides in next to it. The logo then turns white.
 * Shutdown: The Fun Club shutdown animation from the first logo, except only the blue "S/\MSUNG" logo is shown.

Variants:
 * A monochrome variant exists on the N710.
 * On certain models of the SPH-A940 when the 2005 Sprint rebrand was introduced, the Samsung logo is replaced with the Sprint logo. The logo then flashes into multiple outlined icons with the "Sprint PCS Vision" text below them. The shutdown has the same animation, with the "Powering Off" text appearing and fading out at the beginning.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: A 9-note monophonic theme for phones released until Samsung Tune was introduced. The notes are re-arranged in the shutdown.

Audio Variants:
 * On the SPH-A940, the "Future" sounds from the 2nd logo are used.
 * Startup sound made by Sixième Son, based on the default ringtone (Samsung Tune) for all phones that featured Samsung Tune as the default ringtone since mid-2006. On the B100 and B300, string and bell MIDI rearrangements of it can be heard.

Availability: It was spotted on budget phones, including the C120, X150, N710, B100 and B300 models.

7th Logo (2005-2009)
Visuals:
 * Startup: On a hazy /purple background with a flash, a "vortex" appears. The camera then pans to the top of the vortex and then the Samsung logo appears with a ripple behind it.
 * Shutdown: There is the same vortex on the same background with the words "Powering Off" which disappears after a second. One second later, the Samsung logo appears rippling the background, which now includes some rays.

Variants:
 * Sometimes, a mobile carrier logo would appear instead of the Samsung logo.
 * On Sprint models, the Samsung logo is replaced with the Sprint logo. The logo then flashes into multiple outlined icons with the "Sprint Power Vision" text below them.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: The mellow themes as featured on a few Korean devices with the 2nd logo. The whooshes could be rearranged.

Audio Variant: Sixième Son startup sound since mid-2006. May include carrier startup sounds instead.

Availability: Seen on Samsung phones, where this animation is associated with a Mobile Carrier company like: Sprint or U.S. Cellular. This might also be seen on some Anycall phones.

8th Logo (August 2007 and February 2008)
Visuals:
 * Startup: On a black background, multiple /white outlines circle around each other, as the Samsung wordmark fades in.
 * Shutdown: The reverse startup animation, with several differences: the outlines make a flash at the last frame and the Samsung wordmark stays for a longer time.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: Same as before.

Availability: It was spotted on the Symbian i550 and G810 models.

9th Logo (January 2008)
Visuals:
 * Startup: On a black background, a square outline appears at the center. It then rotates 180 degrees while growing out of the screen, while the "S/\MSUNG" logo wipes in, with the URL fading in below.
 * Shutdown: There is the square outline appear spinning in and shrinking. It then disappears, and the Samsung wordmark and URL appear in the same fashion.

Technique: Animated sequence stored in the phone's ROM.

Audio: Same as before.

Availability: Used exclusively on the F490 model.

10th Logo (2008-2010)
Visuals:
 * Startup: On a black background, there is a turquoise blob outline appearing as the Samsung wordmark emerges and glows. The URL then appears below.
 * Shutdown: A reverse version of the startup, with a different blob animation.

Variants:
 * On budget models like the M200, there is a version without the URL.
 * On the F400, the blobs are instead of turquoise.
 * On later models, after the logo is formed, the screen might switch into the Samsung Mobile logo, stylized with the "S/\MSUNG" wordmark and the text "mob!le" next to it. The URL is shown below.
 * The S5620 Monte has a different animation. In it, an light is seen circling up, then moving down as the text "Samsung S5620" is revealed with a shine passing through. The light then vanishes, and the logo turns into plain orange. It then switches into the "S/\MSUNG mob!le" screen.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio: Sixième Son startup sound.

Audio Variants:
 * On the F400, a hip-hop arrangement of the Sixième Son theme is used. The theme would be later re-used and remixed in other Beat Edition branded Samsung phones.
 * On the V820, higher pitched pad stem was removed from both the startup and shutdown sounds, like on the Z230, which uses first Fun Club animation.
 * On Windows Mobile devices like the i900 Omnia, i200, and i740, the theme is played with a plucked violin.

Availability: Seen on some Samsung phones including the Omnia and Corby series. It has also appeared on the first ever Samsung Galaxy.

11th Logo (2009-2013)
Visuals:
 * Startup: The screen fades into a white/turquoise background where a turquoise ribbon-like circle shape and the black "S/\MSUNG" logo are shown.
 * Shutdown: A reverse version of the startup.

Technique: Animated sequence stored in the phone's ROM.

Audio:
 * Samsung Mobile startup and shutdown by Sixième Son, either in MIDI or audio format, depending on the device.
 * Phones after 2011 feature a MIDI rearrangement of the Samsung Galaxy startup sound introduced with the S2.

Availability: Seen on GT-E branded phones released in the period including the GT-E1080, GT-E2210, GT-E1100 and GT-E2550 models.

12th Logo (2010-2015)
Visuals:
 * Startup: On a black-dark blue gradient, there is a blue trail across many other blue particles. The trail goes forward rapidly while following the trail. While this happens, another blue trail comes in. After we reach the end of the particle field, the particles eventually form the Samsung logo, albeit with the transparent oval.
 * Shutdown: The trails rotate in the oval before hitting the wordmark which dissolves the logo and the transparent oval.

Variant: A still snapshot of the logo with the blue oval appears on low-spec feature phones released after 2011.

Technique: CGI-animated sequence stored in the phone's ROM.

Audio:
 * Same as before.
 * Either the Samsung Galaxy S1 or S2 themes . The still version used on feature phones features the MIDI rendition of the Galaxy S2 startup theme.
 * A quicker, higher-pitched and airy sounding rendition of the Samsung Mobile theme was used on the Galaxy 3 i5800 and Galaxy 5 i5500.

Availability: Seen on some phones during the era, including several feature phones, and non-S Galaxy devices such as the Galaxy Ace.