Panorama Entertainment

Background
Founded by veteran producer/director Allan Fung (馮意清) in 1991, Panorama Entertainment (鐳射娛樂) started up as video distributors, like Mei Ah and Universe, distributing foreign films in VHS and LD, and later moved on to DVD in 1997. Panorama made its fame by securing distribution rights with notable production houses like Canal+, HBO, Penthouse, Playboy and Toei Animation, introducing an array of foreign films to the Hong Kong scene.

The company became China 3D Digital Entertainment's subsidiaries since 2017.

1st Logo (1991-2002?)
Visuals: On a /sky blue gradient background, a board contains "Serif" sliding from right angle. Then, "Helvetica" zooms out one word by word. Suddenly, a 3D character appears from the board, sees and points the board, while holding a disc.

Technique: CGI.

Audio: None or a soft synth choir theme.

Availability: Can be found on home videos from the company during the era, such as (oddly enough) British Rock Symphony from EagleVision DVD.

2nd Logo (1999-)
Visuals: On a black background, several sparkling lights from every direction gathering, forming "Serif". After the forming, the logo explodes in the sparkles, and "Serif" becomes. Then, "Helvetica" in a different colorful font fades in.

Variant: A digital/videotaped version exists.

Technique: CGI.

Audio: Starts with a horn fanfare (which is very similar to the 1999 Alliance Atlantis logo), ends with a relaxing guitar tune, and a quiet piano tune.

Availability: Can be seen on their movies such as A-1 Headlines. Currently serving as a de-facto home entertainment logo, with the next below serves as the theatrical counterpart.

3rd Logo (2004-)
Visuals: On a white background, the camera moves right to see seven colored cubes (, yellow,, , greenish yellow, , and , respectively). After the camera goes to the last cube, the six previous cubes (now placed vertically) zoom out and place above it, while three rectangles with the "p" at the left of them fade in next to the blocks. The logo zooms out, and the stacked name "PANORAMA ENTERTAINMENT" zooms out below. The result turns 2D.

Technique: CGI.

Audio: A synthesized downtempo theme.

Availability: Can be seen on their films such as Mr. 3 Minutes.