Che!

Background
Che! is a Russian federal television channel that started broadcasting on November 12th, 2015 at 06:00 MSK, on the frequency of the channel "Peretz" (Cyrillic: Перец; "Pepper" in english) which had ceased to exist. The TV channel positions the broadcasting grid for both men, but on the air there are also programs for family viewing combined with films and television series. Until August 18th, 2018 when the TV channel rebranded for the second time, its name had no exclamation mark.

1st Logo (November 12, 2015-2017)


Visuals: On a background, several vertical, thin and thick  bars are sliding at a fast pace from the left to right for a second before the screen wipes to the text: Т Е Л Е К А Н А Л

in the middle of the screen, with the inner upper part of the letter "Serif" being represented by a five-pointed star, while the words "Т Е Л Е К А Н А Л" and "ПРЕДСТАВЛЯЕТ" are white. One thin bar is seen sliding through the text at a fast pace.

Technique: 2D computer animation.

Audio: The opening theme of the episode.

Availability: Seen before the TV programs produced for CJSC "TV Daryal" during this logo's usage span, such as Квартирник у Маргулиса (Margulis' Lodger). As of now, this logo is plastered when these TV programs of that era rerun after July 31st, 2017, when TV channel has changed the logo.

2nd Logo (August 19, 2017-July 9, 2018)


Visuals: On a black/dark gray spotlight background with multiple dark gray zig-zag, horizontal stripes is a black box in the middle of the screen, inside with is a letter "ч". The letter slides to the left so that the letter "е" would appear next to it, causing a circular cut-out to appear on the right side of the letter "ч". During that, at the bottom of the screen is the word "ПРЕДСТАВЛЯЕТ" in white, appearing with its left side sliding from the right, while its right side sliding from the left.

Technique: 2D computer animation.

Audio: A 2-note rock theme.

Availability: Seen before TV programs produced for CJSC "TV Daryal" during this logo's usage span, such as Антиколлекторы (Anticollectors), Решала (Solver) and Утилизатор (Utilizator). Now this logo is plastered since August 2018 when TV channel was rebranded again.

3rd Logo (August 19, 2018-2020)
Visuals: Over a white background are the letters "Serif" in a very thick font with its rounded corners; below the letters is the word "Serif" in PF Agora Slab Pro font. The whole text zooms in and the exclamation mark bounces, then the text zooms off-screen and fades out at a fast pace as the word "Serif" in the same font zooms in to the screen.

Variant: An alternate variant has a darker color of the letters and words.

Technique: 2D computer animation.

Audio: A modern 4-note music beat.

Availability: Seen before TV programs produced for CJSC "TV Daryal" during this logo's usage span, such as +100500, Дорожные войны 2.0 (Road Wars 2.0), Улётное видео (Cool Video), Решала (Solver), Утилизатор (Utilizer), Рюкзак (Backpack), Супершеф (Superchief), Опасные связи (Dangerous Ties).