Gurney Productions

(2000's-)
Visuals: On a black background, we see a stylized cart rolling from the right and then slowing down near the center. Before it stops, the shiny, steel text "Helvetica" with a thin line underneath fades in, followed by the bottom text "Helvetica. The formed logo then glows with the top portion in a rainbow-like palette and the bottom in.

Technique: The cart sliding, the text fading, and the logo glowing.

Audio: A normal whoosh when the cart rolls in and then a more longer and louder whoosh when the logo glows. Otherwise, none.

Availability: Seen on reality shows such as American Digger and Auction Hunters.