Ocean Shores

Background
Ocean Shores is a Hong Kong video distribution company founded in 1970 as Hong Kong Entertainment. They are very known for handling distribution for Orange Sky Golden Harvest along with other famous company's libraries. In 1990, the company was bought out by Win's Entertainment during a boom for video in the 1990s. The company is still around today, and started to release Blu-rays in early 2008. They likely did not use a logo until 1979.

1st Logo (1979-1987)
Visuals: On a black background, there is a version of the Ocean Shores logo rising from a "horizon", flashing as it does, as stars start to appear and ping in the background. The camera also zooms in onto the logo. The seahorse then emerges from its base and starts to swirl around it, which has also turned into a circle, several times before it enters the circle to create an abstract white wave inside. A ping appears as two rounded ends appear on the circle, making it resemble a lemon now, and the circle zooms and flips in to transfer the screen to this set of text zooming: Helvetica

Helvetica

Helvetica "Helvetica" and "Helvetica" are zooming out with a trailing effect, and "Helvetica" is zooming in, flashing. After the text starts to all flash and "Helvetica" starts to overtake the text, we then see the logo zoom out with a white trail before flashing, and then with "Helvetica" zooming out on top of the circle and "Helvetica" zooming out below the circle, both with trails and flashing. The text disappears as two lasers come from the top-right and bottom-left side of the screen, lasering this: the top-right one lasering "Helvetica", and the bottom-left one lasers in the company's address along with a copyright date. The background pings a bit.

Technique: Motion-controlled animation.

Audio: First, during the appearance of the seahorse, a horn plays, eventually breaking into a cool piano tune when the seahorse is spinning. The horn returns during the "Helvetica" text sequence, later ending with three horn stabs timed to the zooming out of the other text, followed by some laser sound effects, then a cool 70's style horn and drum tune. Finally, an announcer says "This is an Ocean Shores Video Presentation."

Audio Variant: A Chinese announcer is heard on Chinese-language tapes.

Availability: Seen on Ocean Shores VHS tapes from 1979 to the mid 1980s, and considering its long lifespan, it's pretty easy to find.

2nd Logo (1987-2003)
Visuals: The sequence starts off with lots of blue cartoon waves against a blue sky. A glowing green seahorse (using the same design from the last logo) suddenly appears in the middle of the screen, swimming to the right, turning around and swimming off-screen to the left. The sequence then fades into an outer space background, and the seahorse swims on-screen from the right. It turns around and settles in the center. A stream of glowing water comes up like a shooting star from the bottom of the screen, circling around the seahorse and forming the Ocean Shores Group logo from before. They both flash brightly and freeze in place, with a registered trademark symbol popping into existence to the right of the seahorse's head during the flash. Electricity crackles around the logo, and a red ribbon comes up from the bottom of the screen, flying around before zooming off to the right. The ribbon leaves behind the Chinese text "海岸貢獻", with the English text "Helvetica" below it. The seahorse's eye twinkles.

Variant: The Chinese characters might sometimes not appear at all, and the company name is in. This could be seen on Lady in Heat, and some other films.

Technique: Traditional animation.

Audio: A synth violin is heard at the beginning, later breaking into a cheerful synth when the seahorse appears. Some thunder happens near the end. At the end, a proud male announcer says the English text, followed by a different, more neutral announcer saying the Chinese text.

Audio Variant: Sometimes, only the Chinese announcer is heard, or not at all.

Availability: Can be seen on some Ocean Shores VHS tapes from late in its lifespan and maybe some theatrical releases.