Draft:TV3 (Malaysia)

Background
TV3 (spelled as Tivi Tiga) is a Malaysian free-to-air television channel owned by the Media Prima conglomerate. It was launched on June 1, 1984 as the country's first and oldest private television channel.

1st ID (June 1, 1984-December 31, 1986)
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Visuals: Against a space background, a lighting bolt from the top left of the screen strikes the center, followed by a  bolt from the top right. A colorful explosion then appears, followed by an outlined abstract TV3 text made with outlines zooming towards us with a trail effect. The trails then disappear, and the logo turns solid being split into ten horizontal pieces, with additional strips. This also makes the T, the V , and the 3. The text Arial Black in white then fades in below the logo.

Trivia: The colors of the logo are based on the colors of the Malaysian flag, excluding white.

Technique: 2D computer animation.

Audio: A synth wave theme with a group of women singing the channel's name.

2nd ID (January 1, 1987-1989)
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Visuals: Against a space background, three sets of two parallel lines in, , and (from top to bottom respectively) enter the screen together starting from different positions. Once that's done, a computer-generated skyline view of Kuala Lumpur (from the time) then fades in as the parallel lines leave the screen and we fly by the buildings. The TV3 logo then appears and zooms towards us and settles at the center of the screen. The lines then enter the screen again and stay for a few seconds before leaving again, as the slogan from the time, "Rangkaian Sukaramai", written in cursive with a curved line under it, zooms in and settles under the logo. A light flashes at the top left of the T, the bottom of the V, and the top right of the 3. This cycle is repeated for the rest of the ident.

Variants:
 * A slightly shorter variation of the long variant existed where the parallel lines fade out instead of splitting and leaving the screen, and the Kuala Lumpur skyline, the logo, and the slogan briefly spawn trails.
 * An alternate variation existed where the parallel lines enter the screen one by one. The set zooms in further before splitting horizontally and leaving the screen. The skyline view of Kuala Lumpur (from the time) then fades in. As we pass by the buildings, the complete TV3 logo zooms towards us and settles above the center of the screen, along with the slogan under it. The pattern of the light flashing is also different, where it flashes at the top left of the T, the left of the bottom of the V, the top right and the bottom right of the 3.

Technique: 2D computer animation.

Audio: Same as before, but with "Untuk Anda!" added to the lyrics and the music being extended.

Audio Variant: The extended variation used a slightly different arrangement, and the "Untuk Anda" line is omitted as the arrangement fades out.

3rd ID (1989-May 31, 1994)
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Visuals: We begin with a view of the sea as a glass structure of the TV3 logo emerges from it. We then pan up to see a sky background as we fly into the inside the logo before it is shown fully again. As the logo gains its three colors, the background turns into a space background, and the slogan from before flies in. The logo then faces toward us as we pass by the stars.

Later Variant: Starting from June 1, 1992, just before the TV3 logo faces towards the screen, the texts Serif (Serif) and Serif (Serif) fly in and settle stacked, and a line forms horizontally between them. The final product of the variant is like this: TV3

Serif --- Serif

Variants:
 * There are two known idents from the era commemorating the end of Ramadan in 1411 of the Lunar Islamic calendar:
 * April 1991: We pan to a window in a -white gradient room with copies of the TV3 logo on it. We zoom to the outside, where we pan by a mosque into a background, where we see pictures of a Jawi-like symbol, a table with two Qurans, and an Islamic rug, followed by footage of Muslims in a mosque, a family having food, and a close-up of the food usually eaten on Eid al-Fitr. As we pan by a picture of an unidentified picture and a window containing footage of fireworks being played, we see ketupat and Islamic-related pictures fall and a  star-shaped Islamic symbol fly up. Selamat Hari Raya in a Jawi-styled writing zooms in and settles at the top of the screen as Serif appears letter by letter at the center and the TV3 logo flies in and settles at the bottom as it shines.
 * March 1993: We pan from a yellow TV to a bird with colored feathers (presumably the mascot of the channel from the time) wearing clothing usually worn by Muslims on Eid al-Fitr, including a songkok. The footage zooms from us to settle on a detailed background above cursive text in white reading "Selamat Hari Raya Aidil Fitri", and a shape resembling the shape of an analog TV screen with the TV3 logo on it fades in below the text as the bird looks at us. This variant was produced by APT.
 * An ident commemorating the channel's 9th anniversary aired around June 1993. It features footage of multiple different programmes (Lightning Force, Mr. Bogus, Majalah Tiga, MacGyver, Pendekar, Seulas Pinang, and several more unspecified programmes) flying around on a background. 1984 and 1993 fly in from the left and right respectively. They squeeze themselves and turn into a giant Elephant. The programmes stop spawning and ULANGTAHUN KE forms at the top of the screen as the background darkens. A - kite flies in from the left to the center of the screen and settles behind the text, and the confetti stops spawning. The parts of the TV3 logo fly in from the right side of the screen one by one and settle at the bottom right of the kite.

Technique: 3D CGI produced in-house by the TV3 graphics department.

Audio: A synth tune that starts off as a calm rearrangement of the 1984 ident's music before evolving into a powerful one, followed by a group of women singing the channel's name.

Audio Variants:
 * The 1991 Hari Raya variant uses a synth theme which ends with a short rendition of Selamat Hari Raya by Saloma.
 * The 9th anniversary variant uses a bombastic trumpet and synth theme.
 * Unknown for the 1993 Hari Raya variant, as the only footage available online comes from an APT showreel.

4th ID (June 1, 1994-February 29, 2000)
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Visuals: Against a night sky, we see a colorless, translucent pad resembling the shape of an analog TV screen fade in as we pan down to see a view of Kuala Lumpur from the time. Several, , and thick square-shaped light rays pass through the pad. Rays of light of the logo's colors pass through the pad twice, and a Malaysian flag fades in on it. The and  parts of the flag begin rising, before revealing that the flag had turned into the TV3 logo. As the logo settles its position and the pad tilts, the slogan from the later variant of the previous ident rotates and flies in. The logo then shines.

Variants: Serif Serif TV3 Serif Serif In the English version of this variant, the text is translated and the slogan is removed: Serif Serif Serif TV3 Serif Serif Serif TV3
 * A special variant from 1995 existed where we see the bird with colored feathers on its head fly and land at the left of the screen. The bird yells and looks at us before making a quieter sound. As the bird looks at us, the following text fades in:
 * Programme Ratings: This variant is known to have aired around 1997. Over an animated dark background, we see the certification symbols of Malaysia from the time (U, 18SX, 18PA, 18PL, and 18SG) float around before leaving the screen. "Serif", "Serif", and "Serif" form, in order from top to bottom, as the TV3 logo slides in from the left on the screen and settles at the bottom of the screen. The final product of the variant is stacked like this:

Technique: 3D CGI produced at APT by Steve Bristow and Goe Aun Hoe, who produced it with TDI, a French animation software that later became part of Alias, a software company which would later be acquired by Autodesk, Inc. in 2006.

Audio: A twenty-five-note news-like orchestral fanfare, accompanied by soft and loud swooshing sounds. On the last four notes of the fanfare, we hear a group of women singing the channel's name.

Audio Variants:
 * The 1995 special variant uses a high-pitched audio of the main ident's theme, accompanied by the bird's flapping, yelling, and the sound it makes after it looks at us.
 * The 1997 Programme Ratings variant uses a fifteen-note electric guitar tune.

5th ID (March 1, 2000-2003)
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Visuals: On a golden cloudy background, we see two texts reading the network's name. One of them is lowercase, outlined and is moving downwards starting from the left top of the screen. The other is uppercase, colored, duplicated, and is moving towards the left. Several texts of the company's name then reveal themselves by zooming from us before fading away. The TV3 logo is then formed by moving lights as the clouds become darker. The logo glows and becomes more visible as the registered symbol fades in next to the top right of the logo. It then shrinks a bit and moves to the right as "Duniamu" flies in next to the top left of the logo letter by letter. A duplicate of the text then appears and zooms towards the screen as it quickly fades away.

Variants:
 * An English variation existed where "Duniamu" is translated to "Your World".
 * A Deepavali variant from 2001 is known to have existed. The first shot features a water drop falling into the water, causing the latter to ripple. We then fade into a shot of an unidentified object (unidentified due to the only footage of the variant online being damaged) floating on the surface of water, followed by a hand taking a water plant (possibly a flower) out of the water. We then fade into a square zooming from us against a background with two leaves and presumably tiny flames in the background. As the square zooms from us to form a symbol of a water plant, "Selamat Hari" and "Deepavail" are revealed at the top and bottom of the square respectively. At the bottom, the TV3 logo with "Duniamu" next to the top left of the logo fades in.

Technique: 2D CGI. The 2001 Deepavali variant combines the technique of the main ident with live action stock footage.

Audio: First, we hear a choir accompanied by a xylophone tune. As the logo forms, conga sounds can be heard. After the logo becomes more visible, we hear two synthesized notes, with the first being the longest. At the end, we hear five chime notes.

Audio Variants: The 2001 Deepavali variant uses a calm, synthesized tune accompanied with conga sounds and some light sounds.

6th ID (early 2000s?)
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Visuals: There are two idents known to have aired on the channel:
 * We see a giant ribbon colored, , and flying over some grassy mountains, followed by another one which flies over the first one. A third ribbon then flies over the farthest mountain and the two ribbons. The fourth ribbon flies towards us and transitions to reveal that a giant ribbon is wrapping around the Earth. As the Earth continues to be wrapped, the TV3 logo with THE ONE TO WATCH under it fades in at the top right of the screen.
 * We see a silhouette of antennas and birds on small buildings. After one of the birds fly away to the left,, , and auroras appear in the night sky. Two more birds then fly away, and the TV3 logo fades in with PILIHAN TERBAIK (BEST CHOICE) underneath it

Technique: CGI made in association with Leo Burnett Company, an American advertising agency.

Audio:
 * The Giant Ribbon ident uses a portion of The National Anthem by Radiohead.
 * The Aurora ident uses the sounds of birds chirping and flying away, accompanied by audio of a few programs and a portion of Don't Look Back in Anger by Oasis.

7th ID (2003-May 31, 2006)
Visuals: We see a view of a grassy field with bushes and, blocky trees as we see a quadrilateral fly in and several giant plants growing. A ray of light flies in. We cut to another view of the field with a boy running around happily, swinging his arms as more quadrilaterals fly in. We then cut to a woman jumping for joy, followed by another shot of the field with two rays of light flying in and a close up view of the boy and women from before. After we cut to yet another view of the field, a light flies in, and the screen flashes to a white background with, , and  shapes flying around. The shapes then form the TV3 logo, and the registered trademark symbol fades in next to the top right of the logo.

Technique: A combination of live action and CGI.

Audio: We start off with seven xylophone notes, followed by a twenty-two note electric guitar tune, and an instrumental synth rendition of the "Tivi Tiga" jingle.

8th ID (2004?-2006?)
Visuals: We first see an object rotating above a surface. It is then revealed to be noodles being twisted by a woman in a noodle restaurant, where we see multiple people walk by. A man in a motorcycle helmet sits on a chair near the counter, presumably about to order the noodles the woman is making. The man turns on the television, which displays a scene from a drama, where a woman is sobbing and is using a tissue to wipe off her tears. The woman making the noodles is distracted by the program that is airing on the television, and she begins to shed tears dyed and, which fall on the noodles. The customer is stunned when he is served the noodles due to them being dyed from the woman's colored tears. Nevertheless, he decides to take the noodles anyway. The screen then darkens as a light from a spotlight appears and the TV3 logo along with THE ONE TO WATCH under it fades in. The screen also receives a projector effect.

Trivia: This ident contains a noticeable error. When the woman begins shedding tears, the noodles are seen still on the table, even though the woman is still holding them.

Technique: A combination of live action and CGI.

Audio: We start off with a dramatic violin theme and swooshing sounds as the woman is twisting noodles. As the woman begins shedding tears, we hear a portion of 郎是春日風 by Bai Hong. The sound of a projector then plays when the logo appears.

9th ID (June 1, 2006-May 31, 2008)
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Visuals: The ident features different scenes of people having fun moving around while watching TV. The scenes of the ident feature: The ident ends with a girl kissing a TV screen before it fades to a white background with the TV3 logo on it. The slogan from the time, Lucida Sans, fades in underneath the logo.
 * A boy in an shirt and a girl in a -white shirt watch normally at the start. They are later seen touching each other with fabric pieces.
 * A cat sitting on a chair next to a fishbowl with fish in it.
 * Five kids (four girls dressed in, , , and white and a boy dressed in ) and a grown-up woman in an shirt running around the couch with the girl in the green shirt holding a TV remote. The kids are later seen again with the boy now wearing a white shirt, looking at us and smiling.
 * Two girls watching TV on their bed.
 * A man and his wife along with their daughter and son having fun watching TV while sitting on an orange couch.
 * A woman in a shirt watching TV with an elderly man in a  shirt. Sometimes, they are later seen hugging each other.
 * Several men in excitement watching TV in a restaurant. They are later seen cheering.
 * Three girls happily jumping on their bed.

Later Variant: Starting from June 1, 2007, the slogan at the end of the ident is replaced with "Pavane".

Variant: There is an unused variant where the scenes are arranged differently. It also features scenes not seen on-air, such as:
 * A boy in a shirt watching TV, who is later seen running around with his fist.
 * An elderly man accompanying a boy in a store.
 * Some additional scenes of the on-air ones.

Technique: Live action and 2D animation.

Audio: A rock tune with a group of women singing. This ident introduced a new four-note jingle at the end.

10th ID (June 1-December 31, 2008)
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Visuals:
 * Ident: The ident begins with a scene of a family having fun and dancing while watching TV as one of the girls hold a microphone. The scenes then switch randomly, revealing other scenarios such as soccer being played with fans watching, four women dancing (presumably in a concert), and a girl having fun in a computer-generated world as she jumps for joy before riding on a carpet and sliding down a -colored slide. Almost a second after the entire family from before is revealed, the screen zooms out as footage from multiple programs that aired on the channel pop up. After we zoom out a but further, the screens turn into the TV3 logo, which later faces the screen as the background turns white while the slogan from the time, Helvetica and the registered symbol with a light behind it fade in.
 * Bumpers:
 * Post-programme: On a black background, we see -tinted pads showing footage of an unspecified program, which fly in from the right to make a T. and -tinted pads then fly in to form the rest of the TV3 logo as the background turns white, the logo turns solid, and the registered trademark symbol fades in.
 * Pre-programme: On the same white background from before, we see the TV3 logo at the center of the screen. After we zoom in a bit, the background turns black, and the registered trademark symbol fades away. The logo turns into the pads from before, which begin to fly away towards the right of the screen.

Trivia: The footage of the programmes shown in the ident include:
 * Buletin Utama
 * 360
 * 999
 * Nona
 * Malaysia Hari Ini
 * Anugerah Juara Lagu
 * Jejak Rasul
 * Bersamamu
 * Majalah Tiga
 * Buletin Pagi
 * Wanita Hari Ini
 * Several more unspecified programs

Variant: A shorter variant of the main ident is known to have existed where it shows four scenes of the family from the main ident having fun before fading to the final product of the ident.

Technique: Live action and CGI produced by The Brand Group Asia.

Audio:
 * Ident: First, we hear a quiet electric guitar note. We then hear a group of women singing "Na-na-na-na" three times and "Oh-oh!" over an instrumental of the channel's official song at the time, including the channel's name at the end of the song.
 * Sometimes, the singing women use a different take.
 * Bumpers: None.

Audio Variant: The short variants of the ident use a shortened version of the theme tune.

11th ID (January 1, 2009-2010)
Visuals: On a -- background with glowing dust particles, we see abstract shapes shaped like a "2" and a "5" come together to form models of the two numbers, in two different views. Two lights pass through the screen as it forms a trail, causing the scenario to flash to a scene where the number models and the TV3 logo flip in, as the numbers spell "25", with the "TV3" logo above them. A few more lights pass in, and a flash appears below the "25", with "Inspirasi Hidupku" fading in at the same position of the flash.

Variants:
 * Silver Jubilee: We switch scenes from the 2009 Inspirasi Hidupku music video, which vary. It ends with a kid watching TV, which is playing the channel's ident from 2008. The footage zooms out, revealing to be on a layer of a pad, accompanied by many other programmes. The programme pads then move to form the "25". The TV3 logo then fades in, a light goes through the top of the number. The number fades away as the logo zooms towards us, and the slogan fades in below.
 * Slot Variants:
 * Seram (Horror): We zoom away from a hole in a door of a dirty and dusty room, where a table is broken. The windows close as we zoom away from the haunted house, a lighting bolt strikes, and we see multiple birds fly away. We pass from the branches of trees, before the trees are revealed in a graveyard to be shaped like the number "25", with the TV3 logo above them. Below the number, "Inspirasi Hidupku" in a creepy font flies in letter by letter. Another lightning bolt then strikes.
 * Aksi (Action): We briefly see a view of the shining moon and a city at night, before two cars (one and one ) drive into the scene, racing each other. We briefly focus on the cars before we pan down to transition to the scene where the two cars do a U-turn, as the road is revealed to be shaped like the number "25". As we zoom to see a full view of the road, the cars vanish, as the TV3 logo and the slogan are revealed above and below the number respectively.
 * Lestary: We see a curtain open, revealing a scene of a restaurant, with silhouettes of a woman and a man talking to each other. We begin to zoom towards a candle in a bowl, which is at the middle of the table. Gold glowing dust particles then appear and move into the flame, which we are zooming towards. As the background then turns dark, the "25" numerals fade in, along with the TV3 logo and the slogan at their usual positions.

Technique: CGI. The main variant and the three slot variants were produced by rGba Studio, while the Silver Jubilee variant was produced by The Brand Group Asia.

Audio: First, we hear a choir, followed by two piano notes accompanied by rapidly repeating tambourine sounds. We then hear a cymbal sound and a repeating synth/uplifting piano sounder, accompanied by sparkling sounds at the end.

Audio Variants:
 * Silver Jubilee: Two portions of Inspirasi Hidupku by One Nation Emcees & Dina, with the "TV Tiga" vocals added at the end.
 * Slot Variants:
 * Seram (Horror): We start off with three string notes, followed by a loud sound of the windows closing, a thunder strike, a young girl shrieking in horror, a horror-themed violin and synth tune, and another thunder strike.
 * Aksi (Action): An electric guitar tune.
 * Lestary: An eight-note piano, xylophone, and choir tune. The last note is held the longest.

12th ID (2010-February 28, 2011)
Visuals: The ident consists of clips from the Inspirasi Hidupku music video from 2010. We first see different views of a police car with the 999 logo on it, before we pan to a woman at the top right. We then see different clips of TV3 staff filming a female news reporter for a news channel, a woman using the TV3 app on her iPhone, which she enables a mode to display a bigger screen outside of the phone towards her, a man doing makeup on a woman, TV3 staff filming news reports from the Buletin Utama studio, dramas being filmed, different women being entertained watching TV, more news reports from the Buletin Utama studio being filmed, and four family members (consisting of a father, a mother, a boy, and a girl) on a couch watching TV as the kids try to grab the remote from their father. Finally, we see multiple people dressed in black holding a stick with colored light, and they appear to be forming the TV3 logo. Multiple glowing lines come into the screen to form the logo in 3D and turn the background into a gradient white one, as the slogan flips in letter by letter.

Trivia:
 * This ident was completed on June 16, 2010.
 * The full music video can be found here.

Variants:
 * Daytime Variant: Against a background, we see many  and  flowers with leaves growing. As we pass by them along with flying dandelion seeds, a bee, and a butterfly, we move the the forest with the sun in the distance far away and  and  flower trees growing, where we see a  and a  bird holding the 3 from the channel's logo covered with flowers with  ribbons. The birds fly into the sky, and we follow them. We pan down as the 3 falls and the flowers fly away to form the TV3 logo next to a tree. The logo shines.
 * Nighttime Variant: Against a sky background, we see silver pads uncovering what appears to be the TV3 logo. We see different views of the logo before we finally see the logo facing towards us as the silver pads shrink and disappear and the slogan from the time, "Inpsirasi Hidupku" is revealed.
 * 26th Anniversary Variants: Against a white gradient background, we see colored clouds appear, depending on what color it is. A textured sphere pops in, and multiple objects appear on it. The sphere changes its texture, and a different set of objects appear on it. As the sphere disappears along with the objects, parts of a large "26" in the style of the channel's logo fly in, and "Helvetica" appears next to it. The text disappears as the number zooms away from us as the parts of the TV3 logo fly in and settle, along with the slogan.

Technique: CGI produced by rGba Studio.

Audio:
 * Daytime variant: A horn and violin fanfare, ending with a drum sound.
 * Nighttime Variant: It can be either of these:
 * Electronic sounds and a triumphant fanfare.
 * An eerie tune.

Audio Variant: The 26th Anniversary Variants use a portion of the instrumental of Inspirasi Hidupku, accompanied by the women's "Na-na-na-na" and "TV Tiga" vocals.

13th ID (March 1, 2011-May 31, 2014)
Visuals: Depending on the color of the walls of a room, we see multiple people having fun looking at and interacting with different types of floating cubes, depending on the ident. The idents end with the cubes of the same color of the background flying to form the TV3 logo. The slogan from the time, Arial, wipes in underneath the logo. The cubes seen throughout the ident are also seen interacting with the scene.

Trivia: According to the clapperboard in the Drama/Telefilem (Drama/Telefilm) variant, these idents were filmed on January 18, 2011.

Later Variant: Starting from 2012, the logo formation is taken from the channel's 28th anniversary ident. As the, , and cubes reveal the logo, the icons of Facebook, Twitter, and Astro's channel number along with white text reading "Helvetica" fade in at the bottom of the screen, along with the channel's slogan and website link between them. The 28 would later be removed starting from 2013.

Variants:
 * Variasi (Variety): Taking place in a blue room, we see blue, floating shiny cubes a girl and a mother sitting on a couch, as well as a boy (in a  shirt) at the table as a father walks in. We see a close-up of the boy touching the floating cubes before we cut to a room where the cubes pop out of a computer screen (which is displaying the channel's website from the time) in front of a man (possibly Ally Iskandar), who is seen surprised as the cubes fly. He is later seen chasing the cubes along with the same boy in the  shirt. We then cut to the same girl and mother from before, looking fascinated by the floating cubes. The blue cubes form the TV3 logo, and the remaining three bounce towards us.
 * Drama/Telefilem (Drama/Telefilm): Taking place in a room, we see two hands clapping a clapperboard, before revealing multiple floating -colored cubes, someone playing a violin at the left of the screen, and a man and a woman at a dining table in the background. We then see a close-up view of the dining table as the cubes form a star, stunning the man and the woman. We then see a man filming three men playing an electric guitar, a saxophone, and a violin as the cubes float above them, followed by a scene of a man and a woman's legs dancing as the cubes surround them, and a scene with the man with the saxophone from before with a woman next to him, with a few cubes coming out of the saxophone.  cubes then transition the scene to the logo's formation, with the cubes from before falling on the floor and rolling for a bit.
 * Kanak-Kanak (Kids): Taking place in a green room, a boy and a girl are seen watching BoBoiBoy on TV as a white line comes in to form a blocky swirl, and four more children walk in with floating transparent cubes and a line pointing towards them behind the top of their heads. The boy in a shirt, a girl in a  shirt, and another boy in a  shirt look at the floating green and transparent cubes. The boy in a -colored shirt is then seen playing with his wand, with the cubes surrounding him. During the scene, we see two different floating chalk-styled drawings, which consist of a writing of "8+5=?" and a house. The boy in the  shirt from before is then seen playing with the cubes, with chalk-styled writings of "7×3=?" and "berapa? (how much?)" floating in the background. The lime green cubes then transition to the logo's formation, and four transparent cubes fly in, briefly surrounding the logo before flying upwards.
 * Gaya Hidup/Wanita (Lifestyle/Women): Taking place in a room resembling a kitchen, we see four women at the counter. We cut to a close up of a woman dressed in white coming towards another woman who is at the table, followed by a close up of vegetables being chopped. The two women at the center of the counter then touch floating cubes textured  solid and a table cloth. As we see multiple  cubes transition the scene to form the TV3 logo, floating textured light blue and  cubes fly in to surround the logo and fall to the surface, aside from one of the  cubes, which multiple smaller cubes appear and surround it to resemble a flower.
 * Berita/Informasi (News/Information): TBA
 * Hiburan (Entertainment): Taking place in a room with colored spotlights and floating black cubes with glowing edges, with some of them resembling speakers, we see a man sitting on a speaker vibing to the music playing in the room, while another man flips around. We then see a view of multiple people dancing, with one of them playing a drumkit in the background. A woman is singing with a microphone, and the cubes are flying around a dancing man in a shirt. We then see scenes of two men attempting to avoid the flying cubes.  cubes transition the scene to the logo's formation against a  background, with some of the cubes from before flying in before bouncing onto the floor.
 * Filem (Film): TBA
 * Sukan (Sports): Taking place in a dark enviornment, a man spins with his bicycle with  cubes flying around him. He then rides over a ramp, before we transition to a closeup of a man's face in a tunnel wearing a helmet. We then cut to a different man waving a checkerboard flag as the cubes fly behind him in the background. The man with the helmet is revealed to be driving a sports car as a big cube made with different abstract shapes flies next to him, leaving a trail of the gray cubes from before. Another cube is also seen flying next to him. The man who waved the checkerboard flag is seen writing something as the cubes continue to fly around in the background. We then cut to another view of the sports car driver before we transition to the logo's formation. The cube made of abstract shapes flies in and collides with the logo, causing the former to break apart.
 * There is a full version of the ident that compiles the scenes from the slot variants, featuring a few scenes not seen in any of slot variants. The logo formation is taken from the Variasi (Variety) variant.
 * At the end of the Up Next bumpers, the logo formations are shown in fullscreen.

Technique: A combination of live action and CGI.

Audio: A rock theme tune with the channel's four-note jingle from the time. The tune may vary for each ident.

Audio Variants:
 * The Kids and Lifestyle variants use a different arrangement.
 * A group of women could be heard singing in some of the idents.

14th ID (June 1, 2014-October 31, 2016)
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Visuals: We see real life footage of everyday happenings in Malaysia, depending on the location. The footage is edited to feature a 3D model of the TV3 logo in a varied position, usually appearing at the end of the ident.

Variants: There were eight idents known to have aired on the channel.
 * Crabs: We see four different shots of crabs moving on sand, with the last shot featuring the TV3 logo at the right.
 * Kuala Lumpur (Daytime): We see a shot of the Kuala Lumpur Tower as a bird passes by. We then cut to shots of a motorcycle in a clothing shop, people walking past shops with a clear shot of clothing at the right of the screen, a close-up shot of the clock on the Medan Pasar Clock Tower, and a view of Medan Pasar with the TV3 logo at the left of the screen.
 * Kuala Lumpur (Nighttime): We first see a view of the Sultan Abdul Samad Building with cars passing by, followed by views of a pedestrian button, several short poles on a pavement, and a cat looking at us next to the TV3 logo.
 * KLCC: We see four different shots of a colorful fountain, with the last shot featuring the TV3 logo at the left.
 * Putrajaya: TBA
 * Iron Mosque: We see five different shots of the Iron Mosque of Putrajaya. The shots of the mosque consist of the entrance, a view of the pool from the main prayer room, water being shot from a fountain, the dome, and a view of the mosque with a platform with the TV3 logo on it at the right of the screen.
 * Morib: We see a family (a mother, a father, a boy, and a girl) walking together beside the beach, where we see TV3 logo on the water. The father is also flying a kite.
 * Sunset: This variant takes place on a beach. As we pan to the left where the TV3 logo is, we see a man and a women walking together. The former then points to the TV3 logo.

Technique: Live action scenarios filmed in different locations in Malaysia, combined with CGI.

Audio: A piano tune with a group of women singing the slogan's name (Keriangan, Sentiasa, Bersamamu di TV3).

Audio Variants:
 * Some of the idents use a slightly different arrangement, with high hat sounds.
 * The Kuala Lumpur daytime ident uses a rock arrangement. The women's vocals are also different.
 * Some of the idents lack the women's vocals.

15th ID (November 1, 2016-June 16, 2019)
Visuals: We see different scenes of portions of a replication of the TV3 logo made with several layers of paper, which flip to reveal portions of the logo itself. The ident ends with the logo zooming from us against a animated background.

Variant: Sometimes, the first five seconds of the ident are cut off.

Technique: 3D CGI produced by rGba Studio.

Audio: We first hear a long-held choir, followed by a calm, slow eighteen-note piano rendition of the woman's vocals from the previous logo accompanied by a few choir sounds.

16th ID (June 17, 2019-)
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Visuals: On a white background, we see a ribbon fly in from the left of the screen with dust following it. Two more ribbons fly in, followed by  and  ones. As they continue to fly around, the, , and ribbons turn , , and  respectively. The entire screen flashes, and the ribbons form the TV3 logo as the dust disappears. The registered trademark symbol then fades in next to the top right of the logo.

Variants:
 * 36th Anniversary Variant: We see a background with the, , and  ribbons from the main ident fly from us. A  3 flies away from us before slightly moving to the left as a 6 reveals itself, forming the number 36. "TERIMA KASIH (THANK YOU FOR)" flies in from the top, followed by the TV3 logo from the 36 which settles between the latter and the "TERIMA KASIH" text, "TAHUN (YEARS)" from the right, and "DIRAIKAN BERSAMA ANDA (CELEBRATING WITH YOU)" from the bottom. This variant aired on the channel at the beginning of June 2020.
 * 37th Anniversary Variants:
 * On a white background, a "37" numeral forms and rotates to face us, as we see several lights flying through the sides of the numeral. The background turns -, multiple bubbles form in the background, the "37" turns blue, and the TV3 logo along with "ulangtahun" (in cursive) forms above the numeral, which shines.
 * On a - gradient background, a silhouette of liquid splashing appears, forming a blue gradient at the bottom right of the screen. The bubbles then form, along with the TV3 logo.
 * 38th Anniversary Variants: TBA
 * 39th Anniversary Variant: An explosion occurs against a sky background, making multiple butterflies appear. We zoom from the scene to see wind-pollinated flowers that are on a grassy field. We then zoom into the screen as it flashes to transition to a scene of a man and a woman on a lounge chair, and another woman looking at the cloudy sky as a cat walks towards them. We then zoom further into the clouds, transitioning to the same sky from the beginning of the variant with another explosion occurring. The text reading "Comic Sans TAHUN" with the TV3 and Tonton logos along with "sentiasa bersamamu" under "TAHUN" flashes in. Petals can be seen flying in the background. This variant aired from late May to around June.

Technique: 3D CGI produced by rGba Studio.

Audio: A modern electronic rearrangement of the eighteen-note tune from the previous ident.

Audio Variants:
 * 36th Anniversary Variant: A dubstep tune.
 * 37th Anniversary Variants: A eleven-note rearrangement of the last few notes of the theme from the 2016 ident.
 * The shortened sub-variation uses the last six notes.
 * 38th Anniversary Variants: An instrumental of the electric guitar arrangement of the 2014 ident.
 * 39th Anniversary Variants: An electronic tune.