Datasat Digital Sound

Background
Datasat Digital Sound is the spiritual successor to the original DTS theatrical division, created on May 12, 2008 after the spinning off of that division from that company three days prior. In the company's first year, they continued to use the DTS name licensed from the main company as DTS Digital Cinema. However, in February 2009, they were acquired by Beaufort International Group, and shortly after that, they were named to their present name - though the name did not take effect in films until early 2011 due to an existing three-year licensing agreement with the name. All of the theatrical assets of the original DTS technology (including DTS 70mm) remain in holdings with Datasat. Meanwhile, a new theatrical division of DTS was formed after the introduction of the latter's DTS:X technology in April 2015. Datasat receivers with that technology were upgraded to support the new format as well as former rival Dolby's Atmos, though they had also added 7.1 and 11.1 soundtrack support to the original DTS format since the company's founding. However, Datasat was effectively made redundant due to DTS's new theatrical division; and as such their presence has faded in the theatrical space (although the company remains active as of 2022).

Logo (2011-late 2010s?)


Visuals: In a nighttime scene, the camera pans up to reveal a farm. It then cuts to space as the camera flies towards a planet with a UFO flying past it. A shot of earth is then seen with a satellite orbiting, when the UFO from the last shot flies towards earth at fast speeds, knocking the satellite out of orbit. Back on earth, the UFO appears through a warp hole. It then cuts to the farm from earlier as the UFO's shadow is being cast on the grass. Then, it cuts inside to the inside of the UFO as a alien presses a button and cranks a knob up on a holographic screen. The bottom of the UFO is seen with a futuristic looking "A" in the middle. Three bottom lights then turn on and three sound speakers are revealed to be activated. It then cuts to various objects around the farm spinning, shaking, and being blown by the power of the UFO. The "A" on the UFO is light up as it starts to fly away. Then, it cuts to the grass to reveal the same A from the bottom of the UFO engraved on the grass as the camera zooms out. When the camera zooms out at a comfortable distance, the "A" glows sky blue as the background fades into a black background with "DΛT" and "SAT" in a futuristic font appearing to the left and right of the "A" respectively. The text "DIGITAL SOUND" appear letter by letter underneath the text. Once the text is fully formed a light quickly flies underneath the text as it shines until the logo fades out.

Trivia: The logo's audio was made using Avid's Pro Tools.

Variant: An in-credit version exists, starting to appear in some films released in early 2011.

Technique: CGI, animated in Autodesk Maya by SunnyBoy Entertainment.

Audio: The UFO, the whoosh made during the projecting of the "A", the wind and a whoosh.

Availability: Can be seen in cinemas equipped with Datasat. Intriguingly, it appears on the Blu-ray release of Teenage Ninja Mutant Turtles (2014) if the Atmos track is selected (ironic given the company's roots). Like the DTS logo, a home theater receiver and player that can decode the relevant audio data is required to hear the sounds, otherwise lower-quality tracks are used or (in some cases) it's silent. Due to the introduction of DTS:X and the domination of Dolby Atmos in the theatrical arena; Datasat's name has not been seen in credits since mid-2017, though some Datasat-equipped cinemas may still show this logo.