Homeland Housewares

Background
Homeland Housewares, LLC is a company located in Los Angeles, California, and a division of the American company Alchemy Worldwide. It marketed the Magic Bullet, a compact mini-blender advertised as the "Personal, Versatile Countertop Magician", and a portable version known as the Magic Bullet to Go, even producing sitcom-style infomercials for both products; as such, the company essentially launched the "Bullet" line of mini-blenders. As of now, little else is known about the company.

Logo (2003?-2008?)
Visuals: A silhouetted leaf falls on a -yellow background with black "grass". As the leaf nears the ground, the camera pans to a silhouetted girl on a tire swing that is attached to a tree; the swing quickly sways backward. The swing is grabbed by a silhouetted boy, who pushes it, and the girl swings. The boy grabs the swing again before the scene freezes-frames. The camera then zooms out to reveal a -ish background, and the picture becomes surrounded by a rectangular outline. As the camera continues to zoom out, the following text is revealed:

Serif Arial Black

"Serif" is, while "Serif" is black; both are in the Copperplate Gothic font. The "Serif" in "Serif" is larger than the rest of the letters. The slogan is in a white Arial Black font and is below the entire logo. The camera stops at a comfortable distance, and the picture settles on the left, with the text next to it. The finished logo shines for the rest of the logo's duration.

Variants: A short variant, starting when the camera zooms out to reveal the logo, appears at the end of the infomercials.

Technique: A mix of 2D animation and CGI.

Audio: Birds chirping, followed by children laughing and a woman (presumably the kids' mother) saying "It's time for dinner!" When the camera zooms out, a male announcer says "Homeland Housewares." Calm guitar music then plays while a female chorus sings the slogan. Audio Variants: The short variant starts when the company name is said.

Availability: Seen on the Magic Bullet and Magic Bullet to Go infomercials.