51 Minds Entertainment

Background
51 Minds Entertainment was formed in 2004 by a merger of Mark Cronin's Mindless Entertainment and Cris Abrego's 51 Pictures (formerly Brass Ring Entertainment). On April 2, 2008, Endemol USA acquired 51% of 51 Minds Entertainment. The company never got an official logo until 2008. Before then, 51 Minds used their independent pre-merger logos.

1st Logo (August 4-September 22, 2008)
Nicknames: "Endemol Eye-51 Minds Combo", "Endemol-51 Minds"

Logo: On a black background, we see the Endemol logo with the words "endemol" Below it is a merger of the 51 Pictures "Film Countdown" and Mindless Entertainment "The Scribble" logos with "Minds" on the right side and below them is the byline saying "an endemol company" in the Endemol font.

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare. Seen only on New York Goes to Hollywood.

Editor's Note: None.

2nd Logo (July 6, 2008-2016)
Nickname: "Brain Bulb"

Logo: On a black background, we see a light bulb with a brain inside it that is clicked on. The brain inside the bulb starts to shake inside done by a jolt of electricity and would later start flickering and appear inside a light blue outlined rectangular box, and on the right is a solid light blue box that reads "51 MINDS" with a giant "51" above and "MINDS" below, all in Denmark font in black lettering. The logo later turns solid, then flips to the side to the Endemol eye with the byline "an endemol company". The Endemol logo would later zoom out by exiting.

Later Variant: The animation is still the same, but the 2008 logo replaces the old logo. There is no Endemol byline underneath.

FX/SFX: The logo flickering and turning.

Music/Sounds: A click followed by a sound of static electricity, a "hmmm...." and a "whoosh" sound afterward, and a click sound followed by a small zap. Starting in 2012, the 2011 Endemol theme is heard underneath the static noises.

Availability: Common. It was seen on the VH1 shows I Love Money, For the Love of Ray J, Charmed School (post-season 1), Daisy of Love, and New York Goes to Work. It also appears on Parents Just Don't Understand on The Hub/Discovery Family.

Editor's Note: None.

3rd Logo (2016-)
Nickname: "Light Bulb"

Logo: On a black background, we see a lightbulb turned off, then a hand grabs the bottom and the light turns on. The "51 MINDS" text then appears below. Afterwards, the bulb shines and then the 2008 Endemol logo is seen, as the shining disappears from the eye, the logo is also slightly zooming in.

Later Variant: Beginning in 2017, the 2008 Endemol logo is replaced with the 2016 Endemol Shine North America logo. The animation also has slightly changed and now the logo zooms in as the text slides in, when it happens, the logo fades out.

Other Variants:


 * Sometimes the logo will be darker or brighter.
 * There is a longer variant where the hand grabs the bulb slightly slower and the zoom in is slower.

FX/SFX: The light bulb shining and lighting up, and the hand.

Music/Sounds: A nice sounding calmer tune that contains 2 notes that are held out. The early variant has part of the 2011 Endemol theme playing when the eye appears.

Music/Sounds Variant: The longer variant has the first note fade in, and that note is slightly longer.

Availability: Common.

Editor's Note: None.