GBH

Background
In 2020, WGBH rebranded as GBH; the name is currently used on-air, while the rebrand is expected to roll out on other platforms throughout the 2020s.

(2020-)
ID: On a purple and white background, we see the text WGBH. Suddenly, the W slides to the left as more text appears, forming the words "We are GBH". We cut to various angles of an abstract shape as the "GBH" portion flips up, forming "We are creative", "We are curious" and "We are changing", the last word changing with each cut. We then cut to the whole shape (revealed to be the letters "GBH" in Sharp Sans, in a similar style to the 1974-2020 logo) with "WGBH-TV BOSTON" below.

Technique: 2D animation.

Audio: A jazzy tune, with a female announcer saying "We are GBH. We are creative. We are curious. We are changing. Nice to meet you."

Availability: Seen before the start of programming on GBH and its YouTube channel.