Battleplan Productions

Background
This is Rod Lurie's production company.

1st Logo (March 10, 2000-September 8, 2001)
Visuals: Inside a white rectangle on a black background, a horseman poses in front of a tilted "Serif", with his blade raised. Above the rectangle, we have "BATTLE PLAN" and below, "P R O D U C T I O N S".

Technique: None.

Audio: None. An international print of The Contender uses the final few seconds of the DreamWorks Pictures theme over this logo for unknown reasons.

Availability: Seen on Deterrence, The Contender and Scenes of the Crime.

2nd Logo (December 2, 2003-2007)
Visuals: The horseman from before raises his blade on a white background, while his horse slowly rears. At the same time, a big "Serif" condenses in the background and "BATTLE PLAN" with "P R O D U C T I O N S" rapidly fly to their positions below.

Technique: 2D computer animation.

Audio: A short trumpet fanfare or the closing theme. Episodes 8-13 of Commander in Chief use the second half of the Steven Bochco Productions theme over this logo.

Availability: Seen on Line of Fire, Commander in Chief and the failed pilot of I'm Paige Wilson.

3rd Logo (August 24, 2007-)
Visuals: There is an extra-close shot of a paper sheet. Suddenly the clipper of a typewriter stamps the letter "Serif", and the camera moves by the sheet to follow other letters stamping until it forms

Serif Serif

Once it's done, the logo rapidly zooms out and then vanishes.

Technique: Live-action.

Audio: The sounds of stamping.

Availability: Seen on Resurrecting the Champ, among possible others.