2V Media

Background
2V Media (2B Media) (2B Медиа) began as a subsidiary of the Video International advertising agency that produced shows for the RTR (currently Russia-1) and NTV networks. In 1997, the "Video International" Production Center (Продюсерский центр "Видео Интернешнл") was formed as a production company and as a part of the Video International group. Later, it was merged with Keosayan brothers' Gold Vision in May 2000 to form Studio 2V (Studio 2B) (Студия 2В) (name derived from "Video International" and "Gold Vision") and was no longer tied to the Video International advertising agency (which would close down in 2016) after that. In 2023, in order to start shifting from television to digital media, the company changed its name to 2V Media.

1st (known) Logo (January 6, 1992-January 13, 1997)
Logo: On a grainy gray gradient background, six parts of an Earth globe, two pairs of them colored red, green, and blue, meet in the center of the screen and spin around. Then, a tubular silver N appears behind the globe and rotates toward us clockwise. It is later revealed to be a conjoined "VI". The map on the globe slowly dissolves away.

Variant: There is a short version that starts with the "VI" rotating.

Technique: CGI.

Music/Sounds: A THX "Deep Note"-like synth is heard as the pieces of the globe come together, followed by a dramatic synth fanfare. An announcer says "the Video International company presents..." in Russian ("Компания "Видео Интернешнл" представляет...").

Availability: Extinct on TV; was seen only in Russia at the beginning of certain VI-produced shows.

2nd Logo (January 14, 1997-August 18, 2000)
Logo: We zoom out from a bridge at dusk. Several lights on the bridge begin to light up as "продюсерский центр" (production center), in silver, appears above it in an arc, along with "ВИДЕО ИНТЕРНЕШНЛ" (VIDEO INTERNATIONAL) written below in bronze. The sky darkens a bit. We then fade out as "представляет" ("presents") fades in.

Technique: CGI.

Music/Sounds: A magical-sounding synth fanfare with a synth choir. Some twinkling sounds are heard as the lights light up.

Availability: Once again, this could be found in Russia on Video International-produced shows, but these episodes are long out of air. The logo can be found on some VHS releases distributed that time.

3rd Logo (August 19, 2000-January 22, 2011)
Logo: Against a blue and gold BG with spotlights, we see a blue-colored square with some pixels in the bottom-right hand corner and sprocket holes on the top-right hand corner, resembling the filmstrip, flip into place from the left, followed by a silver, blue-outlined "2B". The text "CTYDИЯ" (STUDIO), in OCR A Extended font colored silver, flips in from the right below "2B". The square quickly loses sprocket holes and splits into several small squares which fly away. The logo fades out, and the word "представляет" (Presents), in the same font as before, fades in.

Technique: CGI.

Music/Sounds: Same as logo 2.

Availability: Extinct from TV, can only be found on recorded Russian shows. The most particular one is "Своя Игра", the analogue to Jeopardy. Although it was officially retired in 2010, this logo continued to appear on "Диалоги о животных" (Dialogs About Animals) until January 22, 2011.

4th Logo (September 19, 2010-January 15, 2023)


Logo: Many sky blue light streaks form the logo over a blue foggy space background. "2B" appears in light, surrounded by computerized/sci-fi circles, which immediately vanish as the same transparent rectangle is drawn. Another set of light streaks appears and creates the words "СТYДИЯ" in the same font from before below the filmstrip. Then "ПРЕДСТАВЛЯЕТ" in black reveals itself even below over the light. The background continues to flow.

Technique: CGI.

Music/Sounds: A new crystallized theme starting with a synth pad chords with a synth gurgle (the sound has been reused in "Sunslammer" by Seth Peelle from Homestuck Vol. 5) and segueing to the three fading dings. It's good, but the old fanfare is missed.

Availability: As for the previous logo, typical sources to see this are a Jeopardy!-based show Своя Игра (Our Game), a Family Feud-based show Сто к одному (100 to 1), and a video showcasing show Сам себя режиссёр (Be a Director Yourself). Seen on air from September 19, 2010 until January 15, 2023.

5th Logo (January 21, 2023-)
Logo: We see the close-up of the words "2V" followed by the words "MEDIA" in a light blue neon particle texture which the 2V Media logo zooms out and fades in to the grey background.

Technique: CGI. Pretty much a stock template from a website.

Music/Sounds: A synth tune.

Availability: It was used in tandem with the previous logo. As for the previous 2 logo, typical sources to see this are a Jeopardy!-based show Своя Игра (Our Game), a Family Feud-based show Сто к одному (100 to 1), and a video showcasing show Сам себя режиссёр (Be a Director Yourself). Seen on air since January 21, 2023.