Redbus Film Distribution

Background
Redbus Film Distribution was a British motion picture distribution and investment company that was founded in 1997 by Simon Franks and Zygi Kamasa; however, it didn't use a logo or distribute films until 2000. It was acquired by German media company Helkon Media AG on May 6, 2001 for $23 million and Redbus changed its name to "Helkon SK" to reflect its partnership with Helkon Media. On May 6, 2003, Helkon SK ended the partnership after Helkon Media went bankrupt, and changed its name back to Redbus. On October 17, 2005, Lionsgate acquired Redbus Film Distribution for $35 million, and Redbus was renamed as "Lionsgate UK" on February 23, 2006; they also formed a separate production division called Redbus Pictures. However, the investment division of Redbus is still in operation, independent from Lionsgate.

Logo (2000-2001, 2004-2006)
Visuals: On a black background, many light streaks are seen, appearing one by one, forming a tunnel. The camera flies through the lights and tunnel. As more light streaks appear, the camera comes across a wall. The streaks then move at light speed. The lights then fade as two boxes quickly shake back and forth. The boxes form a rectangle and a streak forms the word "Serif". The rectangle then compresses and "Serif" or "Serif" fades in.

Variant: Prior to the Helkon acquisition, there was an early variant that had a different ending. Two circles are shown shaking and compressing into a dark red sphere near the left of the screen. The streak forms "redbus" in a different font (Peignot, the same used in the first ABC Circle Films and Viacom logos) with the extensions in "db" being taller than the rest of the text. "film distribution plc" wipes in near the right.

Technique: CGI.

Audio: A breakbeat combined with various futuristic sounds, including a sound of a supercar passing by, before ending with chopped beeps and a deep thud upon the logo's formation.

Availability: This was only seen in the UK. Appears on British releases of An American Haunting, Ushpizin, and Tooth, among others. In America, the "PICTURES" variant can be seen on the Sterling DVD of Tooth. The early variant can be seen on UK tapes such as Maybe Baby and Under Suspicion.