Hubei Audio & Video Art Press

Background
Hubei Audio & Video Art Press was a Chinese video distributor company focusing on Chinese programs and documentaries, founded in 1984 under the name of Hubei Consortium for Audio Visual Publishing House as a video production label, then changing to its current name in 1986.

1st Logo (1990s)


Visuals: On a black/blue gradient background, there is a letters "EAV" in red, green and blue flying over the screen which settles down, then the Chinese name "湖北音像艺术出版社" in golden floats over the screen; also, we can see the English name "HUBEI AUDIO & VIDEO ART PRESS" emerging by shards below. The "EAV" spins out as it turns into a logo consisting of a gold, abstract vinyl and a crane walking on the vinyl tip. Meanwhile the Chinese and English names also rotate, while moving below to make room for the logo.

Technique: CGI.

Audio:
 * Originally it used an orchestral fanfare, with a drumroll near the end.
 * In later releases, it featured a news-style fanfare, which is also used on the next logo.

Availability: Can be seen on some VHS and VCD releases of Hubei, as well as a few DVD releases, which are harder to find. Some releases include the Chinese People in Pyongyang, Assassin's Demise: The Origins, The History of Mongolia: Part One and The History of Mongolia: Part Two - Inner Mongolia and the Hohhot Landmarks documentaries, and the 1-14 disc sets of Chinese Happy Rhapsody #1 animated shorts.

2nd Logo (1990s-2000s)


Visuals: On a cloudy purple background with thunderbolts appearing around it, we see the "EAV" from before, but in a different cursive style, flying into the center. The "EAV" letters then crash into each other, forming a blast of sparks, as it turns into the golden crane logo from before. Meanwhile, the golden Chinese and English names, "湖北音像艺术出版社" and "HUBEI AUDIO & VIDEO ART PRESS", in a different font, fly out below the logo and settle at the bottom.

Variant: There also exists a red cloudy background variant.

Technique: CGI.

Audio: The news-style fanfare from the previous logo.

Availability: Seen on some VHS, VCD and DVD releases from Hubei. Some examples include the 15-20 disc sets of Chinese Happy Rhapsody #1 animated shorts, as well as the Chinese dub of Whisky Galore of Scotland: An Ealing Comedies Special.