Panasonic (Commercial Tags)/International

Tag (2004-2009)


Visuals: On a black background is the white "Panasonic" wordmark zooming in; at the front of the logo is various illuminated squares shining in yellow, green and blue zooming out towards the bottom of the logo, forming the silver text "ideas for life", which then shines at the end.

Technique: CGI.

Audio: A high-pitched "ping", and an announcer saying "Panasonic, Ideas For Life".

Availability: Seen at the end of commercials for Panasonic's Viera line of TVs and the Lumix line of cameras during the period. This tag was mostly used in Japan until 2006, when other international commercials began to use it.

Tag (2009-2013)


Visuals: On a black background, the shiny Panasonic logo is revealed while a star appears shining at the top of the "P". The text shines and slightly zooms in, while the "ideas for life" slogan reveals itself through a blur. At the end, as both texts settle, the Panasonic logo turns white, and the "ideas for life" slogan turns dark gray.

Technique: CGI.

Audio: Just the announcer from before.

Availability: Seen at the end of commercials for Panasonic's products during the period, including the Viera line of TVs, the Lumix line of cameras, the Toughworld line of office products, and the Evolta batteries.