FilmFair (Film Leaders)

1st Leader (1970s)
Visuals: A variant of the SMPTE Universal Leader. The "PICTURE START" frame is absent. From seconds 8-4 during the countdown, superimposed over the countdown graphic, the FilmFair carousel horse logo with "FilmFair" below wipes in clockwise. During the 4th second, the logo wipes away clockwise.

Technique: Cel animation.

Audio: The 2-pop beep.

Availability: Can be seen on 16mm prints of commercials from around the time period such as a Rinse Away Dandruff Shampoo commercial.