MGM Television

Background
MGM Television was established on June 30, 1956 by Metro-Goldwyn-Mayer under Loews, Inc. It was initiated to have MGM to distribute 770 of its films, 900 shorts, produce network series, and acquire TV stations after its first program, The M-G-M Parade, was canceled by ABC in the spring. The M-G-M Parade first used the 1953 version of Jackie at the beginning rather than the end of the program. Most of the pre-1986 library is owned by Warner Bros. Entertainment through Turner Entertainment Co., while MGM Holdings Inc. owns the rest of the library.

1st Logo (September 20, 1957-October 2, 1960)
Visuals: On a dark (or ) background, there is a brown (or drawn) statue of the MGM logo, as seen on movies from 1924-1983, sitting on a pedestal. There is text seen over the statue saying "Serif" (or "Serif"). The name of the executive producer is seen below.

Variants:
 * On  The Islanders , the text "MGM-TV" zooms in from the center.
 * On  Northwest Passage , the 1953 version of Jackie in the standard MGM film logo appears at the beginning with a voice-over saying "From the MGM Studios in Hollywood..."

Technique: A printed graphic.

Audio: The closing theme of the show.

Audio Variant: On  The Islanders , a voice-over says "A MGM television production".

Availability: This appeared only on three series: Northwest Passage, The Islanders, and The Thin Man. This logo was retained on recent airings of the latter on GetTV.

2nd Logo (September 18, 1960-1973)
Visuals: The logo starts with Leo the Lion (from the 1957 movie logo) inside a black circle border, which reads "METRO-GOLDWYN-MAYER TELEVISION". The lion roars once. The background either has wallpapered images of a lion's face or a live action background.

Trivia: The same image was used as the print logo of MGM Records until 1966. Like the film logo, the original footage of Leo without the border is currently lost due to the vault fire.

Variants: These are the main color/B&W variations of this logo:
 * 1960-1962: Live-action backing. On National Velvet, the logo is placed on the background of the credits. Then the logo disappears in an iris-out effect, while the show's title (in quote marks) appears in an iris-in effect.
 * September 19, 1961-May 15, 1962: On Cain's Hundred, the logo is placed on the background used from the show's credits. Another version has Leo's face off-center. The same effect is used for the first season of Dr. Kildare, with Blair General Hospital in the background, as well as season 2 of National Velvet.
 * 1962-May 16, 1966: wallpaper backing (on black & white shows).
 * 1965-1973: wallpaper backing.
 * 1965?-1973?: Brown wallpaper backing.
 * On color variants of the logo, the footage of Leo is zoomed out further than usual, revealing more of his body. His tail is also visible.
 * The way Leo roars varies. On the very first versions of the logo, he roars twice like in the movie logo. The standard version is just his first roar, while Dr. Seuss' How The Grinch Stole Christmas uses his second roar.

Technique: Live-action footage, with a printed graphic composited over it.

Audio:
 * 1960-1961: A three-note drum sound followed by a dramatic fanfare played by a trumpet, synced to the animation of the lion roaring: the audio of the roar is replaced by a loud vibration of a muted trumpet as part of the fanfare. On National Velvet, this is followed by a three-note loud trumpet theme when the show's title is wiped on-screen.
 * 1961-1973: Leo's 1957 roar track.
 * The ending music to the show plays throughout on some series; on others, there is silence while Leo is roaring.

Audio Variant: On a re-run of The Asphalt Jungle, a voice-over said: "The Asphalt Jungle, A Metro-Goldwyn-Mayer Television Production".

Availability:
 * It appears on Dr. Kildare, The Travels of Jamie McPheeters, The Man from U.N.C.L.E., The Courtship of Eddie's Father, Please Don't Eat the Daisies, and Medical Center, among others.
 * It survives on the Dr. Seuss cartoon specials How the Grinch Stole Christmas! (plastered by the Warner Bros. Pictures logo on NBC broadcasts) and Horton Hears a Who!, and was also seen on reruns of The Tom and Jerry Show on Boomerang during the 2000s.
 * It is also preserved on TBS airings and the MGM/UA Home Video release of the former special.
 * This was last seen on the short-lived series Assignment: Vienna.
 * Also seen at the end of some Films Incorporated movies, like Wolves and The Wolf Men, Wildfire!, and Hollywood: The Dream Factory.
 * Also seen on the unsold pilots Dream Wife, Meet Me in St. Louis, and possibly Take Me To Your Leader.
 * Most MGM TV series from this era are now owned by Warner Bros. Television (via parent company Warner Bros. Discovery's acquisition of Turner Entertainment Co. in 1996), so many current prints of these shows have the 1987 Turner Entertainment "Globe" and the Warner Bros. Television "Shield" logos, following the MGM Television logo, while series not owned by Warner Bros. Discovery (such as the original Flipper) may have it replaced with the 2001 or MGM Domestic Television Distribution logos.
 * This logo was last seen on The Man From U.N.C.L.E. on Heroes & Icons, which the network stopped airing in August 2017.

Legacy: A visually distinct logo from other MGM logos of the time, this is a favorite of many.

3rd Logo (May 18, 1969)
Visuals: Over a black background is the 1966 MGM stylized lion print logo, which has some shiny marks inside of it. It then flips over, revealing it is on top of a crystallized cylinder, to reveal the large, blocky text "MgM", with "TELEVISION" in smaller writing underneath it, and the stylized lion inside the "g" of "MgM" (which is "cut out" in the middle of the two "M"s).

Technique: Stop-motion model work.

Audio: Tanner's first roar.

Availability:
 * It was only seen on original NBC airings and film prints of The Pogo Special Birthday Special.
 * However, it was removed from future prints and was not seen on home video releases.

Legacy: This logo was lost media for decades and very sought after, enough so that it was written off as a myth by some. However, it finally resurfaced in 2023 when X/Twitter user Marc Acrylic uncovered the logo. A common nickname for the logo was "The Cold-Cream Jar", due to the cylinder's thickness.

4th Logo (October 9, 1973-1991)
Visuals: Same as the 1957 film logo, but the word "TELEVISION" is added under the logo.

Variants:
 * 1973-1982: A short version of the movie logo of the era.
 * 1979-1983: The word "TELEVISION" appears during this era. It's almost similar to the MGM theatrical cartoon logo.
 * 1983-1991: Referred to as "Serif". Kids Incorporated used this one until 1991. One episode of Thicke of the Night has a still of the logo superimposed on the background.
 * May 10, 1986-April 20, 1987: Another short variant of the movie logo, with the word "TELEVISION" in white.

Technique: Live-action footage, with a printed graphic composited over it.

Audio: The lion's roar.

Audio Variants:
 * On the '70s reruns of Northwest Passage, it used the 1957 first two lion roars. On the 2nd lion roar, there is a male announcer's voice-over that says "From the MGM Studios in Hollywood".
 * On the TV movie  The Fifth Missile , it used an abridged version of the 1982 lion roar.
 * On a few Hungarian TV prints of Daktari, the 1979 logo featured various roars from the 2nd logo, due to sloppy plastering.
 * On the short-lived shows  Meatballs & Spaghetti  and  Pandamonium , the closing theme is heard, but there is no roar track.
 * On  The Tom and Jerry Comedy Show , there is a slightly different roar track heard alongside the closing theme.

Availability:
 * The earlier variant was seen intact on Shaft: The Series, Logan's Run, and earlier episodes of CHiPs.
 * This version also plastered over the previous logo on a reissue print of the Dr. Seuss cartoon special Horton Hears a Who!, as featured on home video releases and Cartoon Network.
 * When VH1 did a Fame marathon in 2001, all MGM logos were retained.
 * The MGM/UA Entertainment Co. Television version is retained on Hello Kitty's Furry Tale Theater on Amazon Video on Demand, Hulu and VHS releases, The Dirty Dozen: Next Mission on VHS (and on DVD/Blu-ray, as a special feature on the Warner Bros. Home Entertainment DVD/Blu-ray release of the original Dirty Dozen film), and seasons 3 and 5 of Fame last seen on nuvoTV (now Fuse).
 * Currently seen on specific DVD releases such as CHiPs and The Man from U.N.C.L.E.
 * The text with "TELEVISION" in white can be seen on most of the final season of Fame last seen on nuvoTV (now Fuse).
 * The 1979 variant appeared on late-70s/early-80s reruns of Daktari, which were shown on the Hungarian network Duna Televízió in the 2000s.
 * It was also seen on Encore Drama airings of the 1982 TV movie Cry for the Strangers.
 * Boomerang U.S. airings of the Tom and Jerry Comedy Show episode "Invasion of the Mouse Snatchers" also leave this intact, but no others.
 * It also appears at the end of the Tom and Jerry Comedy Show episode "Snowbrawl", included on the 2022 DVD release of Tom and Jerry: Snowman's Land from Warner Bros. Home Entertainment.

5th Logo (The Montefuscos custom variant) (September 4-October 23, 1975)
Visuals: Just a scrolling in-credit variant with the then-current MGM print logo (the "modernized Leo") in yellow, the name "MGM" in an Optima Medium font below said logo, and "Serif" in Melior italic font directly below that.

Technique: Chroma-key.

Audio: The closing theme, with the audience applauding (most likely canned) as the theme plays.

Availability:
 * It was seen only on the closing credits of the NBC sitcom The Montefuscos, which was one of the first casualties of the 1975-76 TV season.
 * Although there is one existing episode on YouTube, posted by former child actor Rob Arbitelle (who appeared in the show as one of the grandchildren), it is currently unknown whether or not the remaining videotapes of The Montefuscos still survive (in which case the show would lie with Warner Bros. Television/Turner Entertainment Co.), or if NBC "wiped" (erased) said tapes of the program to use for other shows.

6th Logo (1982-June 15, 1984)
Visuals: A still picture of MGM/UA's then-corporate logo. Below "Entertainment Co.", which is separated from the MGM/UA text by two lines, is "Television Distribution": it's in the same font and uses the same style as the "Entertainment Co." text, and it's spaced below the aforementioned text.

Variant: Sometimes, "FROM" can be seen above the logo.

Technique: Live-action footage, with a printed graphic composited over it.

Audio: A re-arranged version of the 1982 United Artists Television theme, followed by the 1957 roar.

Audio Variant: Sometimes, it has the show's closing music or none.

Availability:
 * It appeared on Gilligan's Planet and The Tom and Jerry Comedy Show, both produced by Filmation.
 * The Warner Archive DVD release of the former also preserves the logo, but most modern releases of the latter plaster it with the 1973 logo, keeping the custom roar intact.
 * It was also seen on the syndicated program Thicke of the Night.

7th Logo (September 29, 1984-2012)
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Visuals: Same as the 1973 logo, but this time, the ribboning is and Leo is in a golden color.

Variants:
 * 1984-1985 : Company identified as MGM/UA Entertainment Co. Television. "DIAMOND JUBILEE (in an arc above the ribbon) SIXTY YEARS OF GREAT ENTERTAINMENT TELEVISION" (all in ) is used in the 1984-85 season.
 * 1986-1987 : Another variation existed having the 1979 MGM Television logo all in . Used during the MGM Entertainment Co. era.
 * 1987-1993: The company is identified as "Serif". The ribboning is now from this point on. At least one episode of Thirtysomething has a freeze of the logo.
 * April 27, 1987-1993: The syndication division is now identified as "Serif". The words "Serif" appear above the logo and the MGM/UA byline appears below.
 * 1991-2009: A short version of the movie design without anything below. Appears in either black & white or color in 1996.
 * 1989-1992: A version reads "Serif" without a byline. Seen on the final season of The Young Riders, Against the Law and several network made-for-TV movies.
 * 1993-1996: The company is reverted back to Metro-Goldwyn-Mayer, along with the byline "Serif" or "Serif" underneath the logo. For In the Heat of the Night, there is a byline that says "In The Heat Of The Night" Property Of United Artists".
 * 1996-2005: The syndication division is referred to as "Serif", along with the 1995 lion roar track. The global arm is referred to as "Serif". In 2002, the widescreen version of MGM DTD began usage.
 * 1995-2009: Same as the above logo, but with the byline below it simply blacked out, meaning it's essentially the movie logo but shifted upward. Appears in either black & white or color, and with one roar or two.
 * 1997-2004 : Network arm referred to as "Serif".
 * 1999-2009: Referred to as "Serif" for global distribution.
 * 2001-2009: A short version of the then-current movie logo with the URL "Serif" below the logo, using only part one of the lion roar.
 * 2005-2012: Referred to as "Serif" for American programs.
 * 2002-2003: The logo is superimposed on Fox Box's airings of Stargate Infinity, due to split screen credits.

Technique: Live-action footage, with a printed graphic composited over it.

Audio: There are different sound bites of the lion's roar:
 * 1984-1996: The last lion roar from the 1957-1982 lion roar.
 * 1991-1992: The first lion roar sound from the 1982 lion roar.
 * 1991-1999: The last lion roar sound from the 1985 lion roar or the 1957 lion roar.
 * 1996-2009: The first lion roar sound from the 1995 lion roar.
 * A long version exists on cable broadcasts of Holiday Heart, Rocky V, The Terminator, At Close Range and Delirious. Only appears on the MGM Domestic Television Distribution variant or the 1995 variant.
 * There is also a silent version on Soul Plane. MGM Domestic Television Distribution only.
 * Original airings used a generic theme and occasionally a voiceover.
 * Half of Leo's first roar is used for the warped version.
 * On the freeze variant found on thirtysomething, a shortened version of the 1957 roar is used.
 * On Microcops, aired as part of CBS Summer Playhouse in 1989, the lion makes a "Whoop, whoop, whoop!" sound.
 * On a April 2003 UPN airing of Under Fire (1983), the Domestic Television Distribution logo plays in warp speed.
 * On the DVD release of the 1988 TV movie Moving Target, the first half of the 1995 roar is heard over the MGM/UA Television Productions logo. On the Spanish audio track, the second half is used.
 * Digital prints of season 2 of Dead Like Me use the 1982 roar on the 2001 opening variant, while most other prints (such as the DVD release) use the 1995 roar.

Availability:
 * The MGM Domestic, Worldwide, International Television Distribution variants with and without the MGM URL can be found on then-current shows like the 2008 revival of American Gladiators on NBC, Spaceballs: The Animated Series on the now defunct G4 network, and syndicated shows like Stargate: SG-1, Stargate Atlantis, The Outer Limits, Reno 911!, and Chappelle's Show, among others.
 * The MGM/UA Telecommunications variant is seen on the 1985 version of The Twilight Zone on MeTV (right before the CBS Television Distribution logo). Rare for MGM Worldwide Television Group and it's found on the final season of In the Heat of the Night on NewsNation (before they updated the prints to 16:9 HD masters with the 2010 MGM Worldwide Television Distribution logo).
 * It's also global wise on all MGM and NBC series.
 * The MGM/UA Television Productions variation was recently seen on Moving Target on DVD and Amazon Prime, season 6 of In the Heat of the Night on NewsNation (but not on getTV or MeTV) before they updated the prints, and also appears on the '90s revival of Dark Shadows on VHS from MPI Home Video.
 * The 1986 logo was seen on Kids Incorporated.
 * The version with just the "MGM/UA" text can be found on the TV movie Fatal Memories, among others.
 * The warped version of the 2001 logo is only seen so far on the pilot of the '90s revival of Dark Shadows only on Chiller.
 * The long version of MGM Domestic Television Distribution is on the beginning of old cable broadcasts of Rocky V and a VHS print of Holiday Heart, among others.
 * The 1996 logo was seen on the first two seasons of the All Dogs Go to Heaven television series, with the long International Television Distribution logo appearing on the third season; both logos are also retained on digital prints as well as the 2013 DVD release from TGG Direct.
 * Most of these logos can also be seen on ThisTV.
 * The logo is also seen on First Business and off-net reruns of Cash Cab.
 * The Diamond Jubilee Television variant is rare and can be seen on the 1984-1985 season of Fame, which was last seen on Ovation TV.
 * On Fame on Hulu, the older logos are replaced by the 1996 logo.
 * The Domestic version was seen as an opening logo on the TV movie Body & Soul on DVD.
 * It's also last seen at the end of the closing credits on pre-national Me-TV reruns of Cagney & Lacey, plastering both the Filmways logo (Season 1) and the Orion Television logo (Season 2-onward), although a few episodes retain the latter logo, followed by this logo.
 * The logo also appeared at the end of It's About Time, last seen on the now-defunct Light TV network.
 * The bylineless 1995 logo appears at the end of late-90s prints of MGM-owned movies from the time period on VHS and DVD.
 * It also appears at the beginning of the TV movies Silver Strand and Escape Clause (at least on the UK VHS releases of both, and also on Paramount+ prints of the latter).
 * The MGM/UA Telecommunications Group variant makes surprise appearances at the end of the 2003 DVD release of Frankie and Johnny, the 2002 DVD release of After The Fox, and the 2004 DVD release of Bull Durham, respectively.
 * The MGM/UA Telecommunications Group variant also appears at the start of the 1999 UK VHS release of The Pink Panther Cartoon Collection: Pink, Pink and Away from MGM/UA Home Video.
 * The MGM Telecommunications Group variant also appears at the end of a Tubi streaming print of Foreign Body (1986).
 * The MGM Telecommunications Group variant also appeared at the end of an April 8, 2023 UK airing of Five Guns West (1953) on LEGEND.
 * The Domestic Television Distribution variant also appeared on an episode of Safari Tracks on the defunct Qubo network, with the 2002 Sony Pictures Television logo following it.
 * The Domestic Television Distribution variant also appears at the end of Light TV airings of Pink Panther and Sons, following the 1983 variant of the 1979 Hanna-Barbera "Swirling Star" logo.
 * The Domestic Television Distribution variant also appears at the end of the 2002 James Bond documentary film Bond Girls Are Forever.
 * The Worldwide Television Distribution variant also appears at the end of Charge! airings of the UK version of Gladiators (following the 1989 and 1996 An LWT Programme for ITV endcaps), at the end of the 2006 TV movie The Initiation of Sarah, and at the end of a Light TV airing of All Dogs Go to Heaven (1989), respectively.
 * The 1996 logo also appeared at the end of a TCM airing of Operation Bikini (1963), which is then followed by the 2003 Sony Pictures Television International logo.
 * The long version of the Domestic Television Distribution variant was also seen on a February 17, 2001 airing of Dances with Wolves (1990) on affiliate KMSP, before the 1982 variant of the 1979 Orion Pictures logo.

8th Logo (2009-2012)
Visuals: It's only the short version of the 2008 closing theatrical logo with either of these texts below: "Serif" for the United States, "Serif" for overseas distribution, the MGM URL, or none, just like the last logo except the company name below the logo is in a different font. Again, Leo roars once, sometimes twice.

Later Variant: In 2010, it's the November 2008 MGM logo with the name "Serif" or "Serif" in all capital letters.

Technique: Live-action footage, with a digital graphic composited over it. This was adapted from the theatrical logo designed by Pacific Title.

Audio:
 * 2009-2010: The same first half of the 2008 lion roar.
 * 2009-2012: The same first half of the 1995 lion roar.
 * On some episodes of Pink Panther and Pals, the 1995 roar has a reverb effect.

Availability:
 * It was first seen on First Business, before they apparently reverted back to the previous logo soon after.
 * This can also be seen at the end of several classic new prints of MGM movies on local networks and cable broadcasts, especially seen on classic 007 movies (mainly the Roger Moore era) that were aired on Sleuth, WGN America, USA, and G4, among other networks, several Rocky films on the Encore networks, as well on international prints of non-MGM shows and movies (such as those copyrighted by NBC Studios for Universal Television).
 * It does not appear on original Syfy broadcasts of Stargate Universe, but does, however, appear on local TV and Netflix airings.
 * This was also seen on Pink Panther and Pals on Boomerang (alongside KidsClick and Amazon Prime) and the first two seasons of Teen Wolf on MTV.
 * It is also seen on reruns of In the Heat of the Night on WGN America, while the credits are compressed on the right.
 * The 2010 variant also appeared at the end of a later print of the 2003 TV movie Saving Jessica Lynch.
 * The 2010 variant also appeared at the end of an HDNet Movies airing of GoBots: Battle of the Rock Lords (1986), following the 1983 variant of the 1979 Hanna-Barbera "Swirling Star" logo.
 * The 2010 variant also appears at the end of modern international releases of the first episode and almost all episodes of Boomtown, following the 2000 NBC Studios logo.
 * The 2010 variant also appeared at the end of a July 14, 2023 UK airing of The Fall of the House of Usher (1960) on Talking Pictures TV.
 * The 2010 variant also appeared at the end of a ThisTV airing of S07E15 of Cagney & Lacey, following the 1982 Orion Television logo.
 * This logo with the MGM URL and the 2008 roar also appears at the end of a Pluto TV streaming print of the pilot of Dead Man's Gun.

9th Logo (November 19, 2012-January 26, 2023)
Visuals: The sequence starts with the MGM logo fully revealed and zooming out, but with the words "Serif" in Trajan Pro zooming out below along with the logo. The whole animation zooms out fast. Sometimes, the words below are exempt.

Variant: On CNBC airings of Shark Tank (strangely, only on seasons 7 and 8), the logo is still and placed in a box next to the Sony logo. This appears in the split-screen credits (the show's regular logo combo at the time appears before the credits).

Technique: CGI mixed with live-action. This logo was designed by Shine.

Audio: The first half of the 1995 lion roar.

Audio Variants:
 * A Light airing of The Pink Panther 2 (2009) has the 2008 roar track.
 * Original airings used a generic theme and occasionally a voiceover.

Availability:
 * This was first seen on Spike's print of Red Dawn (1984).
 * This was also seen on broadcast TV airings on some episodes of Cash Cab and films part of the Showcase Theater package.
 * This can also be found on other shows such as Vikings, The Handmaid's Tale (2017) and Fargo.
 * The version without the words below was seen (from June 2013 to 2016) on Right This Minute, before Disney-ABC took over.
 * This was also found at the beginning of MGM's clips, trailers and compilations on MGM's YouTube channel.
 * It was also seen on former productions from United Artists Media Group, such as Shark Tank (seasons 7 (post-UAMG) to 12), The Voice, The Apprentice UK, 500 Questions, and Survivor (until Winners at War).
 * This logo can also be spotted on Beat Shazam.
 * It can also be seen at the closing of early episodes of Clarice on CBS, following the CBS Studios logo.
 * New prints of the original American Gladiators also have this too, as seen on Charge! and Pluto TV.
 * This logo also makes a surprise appearance on Teen Wolf: The Movie (2023), in place of the next logo.
 * It also appears at the end of a later print of S2E20 of Dead Man's Gun on Pluto TV.

10th Logo (April 29, 2021-)
Visuals: A shortened version of MGM's 2021 logo, starting when Leo appears, and with the golden text "Serif" in a font similar to the fourth logo appearing below the logo. Leo roars once.

Bylines:


 * 2021-present: Bylineless.
 * 2024-present: "AN AMAZON COMPANY", set in Amazon Ember and placed above the word "Serif".

Variants:
 * A scope version exists.
 * A print version also exists.

Technique: CGI by Baked Studios.

Audio: The first half of the 1995 lion roar.

Availability:
 * First appeared on The Big Shot with Bethenny, and appears on episodes 8-13 of Clarice.
 * It also appears on The Handmaid's Tale starting with S4 E6, as well as the final season of The Celebrity Apprentice Australia, From, Vikings: Valhalla, Last Light, Los Mariachis, newer episodes of Beat Shazam, Survivor (starting with season 41) and Shark Tank (starting with season 13).
 * The version with the Amazon byline first debuted on the 2024 revival of Gladiators for the BBC (albeit using the print variant).