Hardee's

Background
Hardee's is a chain of American fast food restaurants.

Logo (1988)


Visuals: On a black- gradient background, we see a golden frame flying from below. The words "Hardee's" fall into the frame, one-by-one. The word "presents" fades in below the logo.

Technique: CGI.

Audio: We first hear 2 hits of a drum. Then, we hear a 7-note crescendo when the letters fall in. A flute-like tune is heard at the end. Availability: Seen on Your Reputation Is On The Line, a training tape for employees of the chain.