DirecTV Original Content

1st Logo (2008-2011)
Logo:
 * Opening: We see the DirecTV logo in transparent glass. It zooms in and on a blue background. A ball is seen in front, we zoom to the ball. It appears to be the Earth with a satellite (possibly modeled after DirecTV 8) flying over reading "DIRECTV" on its right wing. The blue background fades and we follow the satellite as it flies around. The satellite leaves the screen, as we zoom in to the DirecTV logo and "ORIGINAL"/"ENTERTAINMENT", separated by a blue bar.
 * Closing: We see the side of a ball with a small hole in the distance. We zoom past the hole and through rapidly, and the camera positions, revealing that it is actually a glass floor. The DirecTV Original Entertainment logo forms, except the blue bar extends throughout the length of the letters.

Technique: For the opening, the DirecTV logo, the camera animation when we follow the satellite around the Earth, and the DirecTV logo forming. For the closing, the rapid moving and then the formation of the logo. Both logos are done with CGI.

Audio:
 * Opening: A orchestral hit, followed by a rising synth.
 * Closing: A shortened and more orchestral version of the opening theme, ending with a dramatic sounder.

Availability: Seen on programs on DirecTV, most notably Friday Night Lights.

2nd Logo (2011-2015)
Logo: We zoom out of a couple blue shapes. We keep zooming out of the shapes and then out of the corporate symbol of DirecTV. The text is revealed as it zooms out. "ORIGINAL"/"ENTERTAINMENT" zooms out with the logo. As the camera stops, the logo is shown in a landscape with blue shadows.

Variants:
 * Starting in 2014, the word "ENTERTAINMENT" is replaced by "CONTENT".
 * There was also a version that replaced the word with "PRODUCTION".

Technique: The zoom-out.

Audio: A reverse cymbal crash with a synth strobing sound, followed by a synthesized bell over low strobing noises.

Availability: Same as the last logo, the "CONTENT" version was seen on Billy and Billie and all of the later programs from 2014-2015. For the "PRODUCTION" variant.

3rd Logo (2015-2016)
Logo: Some blue bars move on a black background. We zoom in to the bars, then zoom out of a big "DIRECTV" as the bars disappear. The Original Content logotype from the 2014 version of the last logo is below. The text zooms out fully, while a cyan bar streaks past. The result is on a black background with a heavy blue center.

Technique: The bars moving, the camera zooming out of the text, the cyan bar streaking past.

Audio: A 1-note sounder with sounds of streaking.

Availability: Same as the last two logos. One show with this logo is Undeniable with Joe Buck.