Geneon Universal Entertainment

Background
Geneon Entertainment was formed in 2003 after Pioneer sold off its entertainment division to another Japanese giant conglomerate known as Dentsu, Inc. The new name is a portmanteau of the English words "generate" and "eon", which means to signify innovation and longevity. This name would become bitterly ironic as in late 2007, the struggling Geneon USA stopped manufacturing and distributing DVDs, although they still existed as a licensing entity. In 2008, it licensed several of its titles to Funimation. Geneon Japan continued to distribute DVDs in various genres, including some mainstream Hollywood films. On November 21, 2008, Dentsu announced to sell 80.1% of the company to NBCUniversal. The company was merged with Universal Studios Japan (the deal was closed on February 1, 2009) and was renamed to Geneon Universal Entertainment, part of Universal Pictures International Entertainment. On December 13, 2013, the company was renamed to NBCUniversal Entertainment Japan.

(2009-2013)


Logo: We see the last seconds of the 1997 Universal Pictures logo (which is also the basis for the first Universal Music Group logo), but when it's almost complete, the globe slides up, making room for "GENEON UNIVERSAL" fading below, with the words resembling the main font, but brighter.

Technique: Same as the 1st Universal Music logo.

Audio: Last part from the Universal logo soundtrack.

Availability: Can be seen on Japanese DVDs and occasionally on some Funimation prints.

Final Note
Newer productions from NBCUniversal Entertainment Japan simply use the 2013 Universal Pictures logo.