Beijing Olympic Broadcasting

Beijing Olympic Broadcasting (BOB) was a joint venture between OBS and the Beijing Organizing Committee for the Games of the XXIX Olympiad Beijing 2008 (BOCOG) to act as host broadcaster for the Olympic and Paralympic Games Beijing 2008.

Logo (August 8-September 17, 2008)
Visuals: The first element shown is the Temple of Heaven on a green background before disintegrating to reveal a man starting to run on a background of Olympic Green. Then the color changes to blue as we encounter the Great Wall when a man later dives and swims with flames appearing as he swims. We later see some triathletes running and a shooter trying to aim. We later see a team rowing on a red background and later some equestrian athletes jumping. Then, there are two athletes doing BMX stunts, two athletes playing soccer and two men fighting in a judo match. Then is some women doing gymnastics followed by two people fencing each other, two women competing in table tennis, two men playing basketball and a man weightlifting, until we see some red swirls with the Beijing 2008 pictograms appearing constantly outside of the swirl until it forms the BOB logo at the end.

Technique: A mix of CGI and live-action footage.

Variant: For the Paralympic Games, a different variant is used featuring live-action footage of people playing Paralympic sports.

Audio: An epic theme with some beats and drums.

Availability: Seen on broadcasts of the Olympic and Paralympic Games Beijing 2008.