Premier Inn

Background
Premier Inn is a British hotel chain owned by Whitbread. It is the largest hotel chain in the UK, with 800 hotels and 72,000 rooms across the country. Founded in 1987 as Travel Inn, it was renamed as Premier Travel Inn in 2004, when Whitbread bought Premier Lodge and merged it with Travel Inn. However, the chain gained its current name in 2007.

Tag (2008-2009)


Visuals: On a starry purple night sky with a black vignette, the camera zooms out of an outline of a map of the UK and Ireland, with stars highlighting the different Premier Inn locations across the two countries. As this happens, the chain's then-current slogan, 'Everything's Premier but the Price', fades in at the bottom. The Premier Inn logo then fades in, along with its URL in yellow, and shines as the map behind fades out. The logo then glows slightly as the night sky slowly spins.

Technique: CGI animation.

Audio: The ending theme of the commercial.

Availability: It can only be found on a commercial from 2008, which was comedian Lenny Henry's first for the chain.