Draft:Channel One (Russia) (Break Bumpers)

1st Bumper (August 1-September 30, 1995)


Visuals: On a silver metallic paper-like background with multiple copies of the letters "ОРТ" at a tilted angle slowly sliding to the bottom-right, there is a grungy cut out of the background with its white glow at the upper-left side of the screen. Inside a cut out is a dark blue background, on which a light blue flash suddenly occurs, causing it to cut to a quick slideshow of the letters of the word "РЕКЛАМА" (in a tall font) with a TV static inside them, they also have a black outline and a flashing glow. Over these letters is a colorful background with a close-up of an essay in a black typewriter font; the color of the background also varies depending on the shot with a letter (Р -, Е - purple, К - , Л - , the first "А" , М - , and the second "А" - light blue). After a slideshow of the letters, the screen inside a cut out of the background cuts to a TV static with the spaced-out word "РЕКЛАМА" (in the same font) with its golden yellow glow; below the word are the spaced-out letters "ОРТ" with their white glow. Then, the screen inside a cut out remains on-screen for 2 seconds. During the beginning animation of the footage inside a cut out, seven marble-like cardboards slide in from the upper-right corner to bottom right corner of the screen at a tilted angle, with seven marbles attached to them; inside these cards are each white letters of the word "РЕКЛАМА" (in Century Gothic font).

Technique: CGI with 2D computer animation.

Audio: A triumphant note in E major with a cymbal crash accompanied by a hi-hat and claves percussion, followed by three more truimphant notes in the same E major with snare drums.

2nd Bumper (October 1-December 25, 1995)
Visuals:
 * Sun: Over a cloudy background is a group of twelve  squares (representing windows) with moving  letters of the word "РЕКЛАМА" (in Empire font) with some of their cut out copies, and a moving 18-pointed spiky circle (representing a sun) on the upper-left side of the screen, which has a marble texture. Several glowing golden bars are seen sliding around the squares and letters, while some of the squares appear to be rotating. A two-colored horizontal bar forms in the middle of the screen, with its left side being, while its middle-right side being . The text "ОРТ РЕКЛАМА" fades in inside a bar, with "ОРТ" being white on the  part of a bar, while "РЕКЛАМА" being black on the  part.
 * Hand: On a rotating B&W spiral background, there is a right hand from a tilted angle consisting of its nine parts; the top-left part consists of jungle green/ blobs, the top-middle part consists of abstract colorful geometrical drawings, the top-right part consists of red/yellow glowing colors with its shiny rippling outlines, the middle-left part consists of blurry bright colors, the middle part consists of a  color with its bright shades, the middle-right part consists of a yellow color with its bright shades, the bottom-right part consists of a purple color with its bright shades, the bottom-middle part consists of glowing purple colors, and the bottom-right part consists of yellow blobs with its bright shades. While doing a fist, a hand counts with his fingers to five before the screen fills with several scrolling, reflective horizontal bars. Then, the screen flashes to a black barcode with a phone number of advertising below zooming out on a white background for several frames, with some of them having inverted colors. When a barcode with a phone number finished zooming out and the screen stopped flashing, a barcode turns out to be a part of a box (which has two lights shining through it), which turns to the bottom to reveal its upper side consisting of the word "РЕКЛАМА" in black with its transparent shadow. A black box with a cut out of the letters "ОРТ" quickly slides in from the left side of the screen, bumping into the word "РЕКЛАМА", causing it to slide to the right side of the screen a bit.
 * Eye: Over a hand-drawn background is an animated opening eye, consisting of an eyeball with a dark purple iris, thick red/purple eyelids, and  eyelashes. When the eye finally opened, the screen zooms into an iris of the eye, transition into a zooming out dark purple barcode with a different phone number of advertising below on a white background. When a barcode zoomed out, it transforms into the word "РЕКЛАМА" (with a phone number remaining on-screen), with some of its letters' bottom parts being shorter to make a floor for a phone number. The same black box with a cut out of the letters "ОРТ" from the Hand bumper quickly slides in from the left side of the screen, bumping into the word "РЕКЛАМА", causing it to slide to the right side of the screen a bit.
 * Four Body Parts: The bumper starts with a slideshow of crude drawings of four moving objects (with three of them being body parts) with their white glow on colorful reflective paperboards and cloudy-like rippling lines on them over a cloudy background; the color of a paperboard varies in each shot with an object (a lip -, a hand - , the question mark - yellow, and an eye - ). The screen then fades to the animation of a barcode with the text from the Hand bumper.
 * Four-in-one: The bumper starts with four paperboards with crude drawings of objects from the bumper above in one shot over a cloudy background; with a paperboard with a lip being located at the upper-left corner, a paperboard with a hand at the bottom-left, a paperboard with a question mark at the upper-right, and a paperboard with an eye at the bottom-right. After a while, a white heavily glowing, moving cardiogram-like line appears, and paperboards are now shaking, while moving to the top and bottom corners to make a room for a line in the middle of the screen. A cardiogram-like turns into a slightly grungy and blurry bar as the footage of paperboards became out-of-focus, and a black barcode with a phone number appears in the middle of the screen via a "blurring" effect before a barcode transitions to the text "ОРТ РЕКЛАМА" (via the same "blurring" effect) in the same style as the Hand and Four Body Parts bumpers. Four paperboards continue to move in the background.

Technique: It varies, but its either a combination of CGI, traditional animation and/or 2D computer animation.

Audio:
 * Sun: A peaceful flute/string theme with piano notes.
 * Hand: A peaceful string tune with xylophone and piano notes.
 * Eye: Same as the Hand bumper, but the ending sounds different.
 * Four Body Parts: A truimphant/string tune with piano notes sounding similar to the Hand and Eye bumpers.
 * Four-in-one: Same as the Four Body Parts bumper, but slightly rearranged.

3rd Bumper (January 13-December 31, 1996)
Visuals:
 * Lips: The bumper starts with a close-up shot of woman lips slowly smiling.
 * Hand:
 * Eye:
 * Apple:
 * Diagram:
 * Four Body Parts:

Technique: It varies, but its either a combination of 2D computer animation, CGI and/or live-action.

Audio:
 * Lips: A cheerful synth/flute theme with a descending warbling synth note, followed by a 4-note high-pitched string tune, an ascending computerized flourish and a final string note.
 * Hand: A different version of the theme from the Lips bumper, but the computerized flourish is absent.
 * Eye: A different version of the theme from the Hand bumper.
 * Apple: A flute theme with a synthesized whoosh and an upward xylophone sweep, followed by a cheerful string theme.
 * Diagram: Two synthesized dings, followed by an epic electronic tune, which stops when the window fills with a black screen
 * All of the music variants were composed by Sergey Chekryzhov, who would also later compose the next bumpers below until the 7th one.

4th Bumper (January 1-October 3, 1997)
Images= The beginning of the bumpers:

Videos=

Visuals: The whole bumper has a mirrored side of its right side of the screen. It starts with a black screen fading into a dark golden cloudy-like background. Then, the word "реkлама", in white with its dropshadow, rotated clockwise 90°, emerges from the middle of the screen and slides to the right off-screen. During the animation of the word, an animal or a human also emerges and slides to the right side of the screen. The "ОРТ" letters of the logo of the time (which aren't mirrored), in white with their dropshadow, fade in near the middle-top of the screen.

Variants: An animal or a human emerging from the right varies depending on the bumper.
 * Goose: A white horizontal line draws itself from the left near the bottom of the screen. A duck walks to the right on the line, and falls down off-screen.
 * Monkey: A monkey slides from the left, closing his mouth, and scratching his upper arm.
 * Giraffe: A giraffe eating grass slides from the left.
 * Pigeons: A chroma-keyed footage of two white pigeons, sitting on the branch, slides to the right side of the screen.
 * Candle: A candle emerges in the middle of the screen, and a woman with her golden hair appears from the right and blew out the candle.
 * Dance: A woman in a black clothes appears from the left, dancing in slow motion.

Technique: A mix of 2D computer animation and live-action with chroma-key effects.

Audio: A quick bell flourish followed by a cheerful violin/pizzicato fanfare, ending with a synthesized ding.

5th Bumper (October 4, 1997-October 2, 1998)
Images= Videos=

Visuals: Against a light blue background consisting of icy patterns with colorful lights, the camera slides to the right at a fast pace (or remains still through out the entire bumper) to reveal one or two clowns doing certain funny things or activities. After they dissapear, a slightly tilted spray-painting-looking text "РЕКЛАМА", in white, fades in the middle of the screen. A tilted black text "Arial" appears via a "blurring" effect, while streching out over the text "РЕКЛАМА".

Later Variant: Starting in late August 1998, the clowns were absent; and instead only the text remained in the bumper. There are several bumpers with the text :
 * Three bumpers simply have various appearances of the word "РЕКЛАМА" and the text "Arial" appearing via the same "blurring" effect. The first one has the camera sliding to the right to reveal the text, the second one has the text drawing itself letter-by-letter, and the third one has the text falling down to its place.
 * There are also two other bumpers:
 * The first one begins with eight different styles of the word "РЕКЛАМА" (in various fonts and textures), sliding from each corner around the screen until the normal word "РЕКЛАМА" falls down to its place as they fade out. The text "Arial" appears word-by-word.
 * The second one begins with several wide and tall copies and letters of the word "Arial" flying from each corner and hustling to the middle of the screen. After a while, they fly out off-screen to reveal the normal text "Arial" against the word "РЕКЛАМА", which zooms in a bit before the black text shakes a bit.

Variants:
 * The clowns' disappearence may be either fading out, sliding to the bottom, or exploding into confetti.
 * In some of the variants of the bumpers, the clowns' objects may remain on-screen after the clowns' absence, and sometimes, they might also disappear.

Technique: A mix of 2D computer animation and live-action. Produced by Igor Barbe.

Audio: A happy-go-lucky synth orchestra theme with sound accompanying actions, mostly ending with a synthesized ding. The music varies depending on the variant bumper.

6th Bumper (October 3, 1998-September 26, 1999)
Visuals: Over a royal blue cloudy background with the transparent text consisting of the copies of the word "РЕКЛАМА", scrolling at a low framerate at the bottom of the screen, several footages of the regular ID of the time are appearing everywhere in the screen via either fading in, or wiping via several lines. Behind these footages, there are some moving copies of a transparent white italic number "1" of the logo of the time in the center of the screen, along with moving horizontal bars of the background.

Variants: Some variants of the bumper also have a horizontal bar containing the shot from the ident.

Technique: CGI.

Audio: A bombastic orchestral tune with piano notes. The music varies depending on the variant of the bumper.

7th Bumper (September 27, 1999-September 30, 2000)
Visuals: On a light blue (or yellow) spotlight background, there is a footage of a flying white pigeon reflecting through several water ripples in the background. After a while, the screen zooms in as the footage of a flying pigeon fades to a transparent white italic number "1" of the logo of the time, and the screen zooms back to its place. A lot of water ripples dissappeared, but the background (along with a number reflecting through it) is still wavy. A transparent text consisting of the copies of the word "РЕКЛАМА", fades in scrolling at a low framerate at the bottom of the screen.

Variants: There are several variations of this bumper, where the footage of a flying piegon varies. There are also variants where the footage has two piegons.

Technique: CGI mixed with live-action and practical effects.

Audio: The music varies depending on the variant of the bumper.
 * A music box tune accompanied by violin notes and a synthesized ding, followed by a piano tune with water rippling sounds and then, a 2-note violin tune.
 * A music box tune accompanied by harp notes and a water rippling sound; then, a synthesized ding accompanied by a 2-note flute tune.
 * A violin/harp tune followed by a piano tune with water rippling sounds, and a 2-note flute tune.
 * There is also a variant with more fute notes.
 * A violin/flute theme accompanied by piano notes, a water rippling sound and a synthesized ding.

8th Bumper (October 1, 2000-September 23, 2001)
Visuals: Pretty much the same concept as the previous bumper, but there's also a current ORT/Channel One logo reflecting the screen along with several horizontal lines. Also, the screen doesn't zoom in and out.

Variants:
 * Like the previous bumper there are several variations of this bumper, where the footage of a flying piegon varies.
 * Sometimes, the screen except for the logo would become out-of-focus.
 * Only variants with a light blue background existed.

Technique: CGI mixed with live-action and 2D computer animation.

Audio: Like the previous bumper, the music varies depending on the variant of the bumper.
 * A synthesized triangle theme with a harp sound.
 * A soothing synthesized tune.
 * There are several variations of this theme.

9th Bumper (April 30-May 27, 2001)
Visuals: On a white background, there are people dancing. A transparent text consisting of the copies of the word "РЕКЛАМА" is seen scrolling at a low framerate at the bottom of the screen, just like three previous bumpers.

Technique: Live-action with 2D computer animation.

Audio: An orchestral score for the dance.

10th Bumper (September 24, 2001-Febuary 28, 2003)
Visuals: The bumper consists of a sped-up shot (in 16:9 ratio) of the forest, dawn, fog over the sea, airport, circus, theater, bridge, carousel, boat station, champagne factory, elevators in a shopping center, highways, people walking in the streets, metro, market, flower shop, supermarket. Below the footage, a long horizontal line forms from the left by echoing for a split second before the word "РЕКЛАМА" (in white Micra font) fades in while sliding from the left to right inside a line. During the appearance of the text, a short colored part of the line forms and slowly wipes out, leaving a line at the middle-right of the screen while it became brighter.

Variants:
 * The color of the part of a line varies depending on the season variant of the bumper.
 * Autumn:.
 * Winter: sky blue.
 * Spring: lawn green.
 * April 1-7, 2002: hot pink.
 * May 1-8, 2002: light blue.
 * Summer: yellow.
 * On early May 2002 bumpers, a line would appear two seconds later.
 * The Summer bumpers have shots of car service, kindergarten, wedding, children's pool with balloons, hairdresser, billboard installation, human swimming in the lake, tent installation, etc.
 * In the Winter season of 2002-2003, the shots are now in fullscreen. Also, at the end of the bumper, the shot fades into its CG-recreation with plain light blue/ colors with their bright shades one-by-one. During the transition of the shot, a line with the word "РЕКЛАМА" wipes to the right.

Technique: Live-action with 2D computer animation. The Winter 2002-2003 bumpers also have CGI.

Audio: It depends on the variant of the bumper, with most of them having a forming sound with a reversed reverb. Each season variant for the bumper has several variations. One of the variants has a variation of the Winter 2001-2002 bumper.
 * Autumn 2001, January-Febuary and Autumn 2002:
 * A deep synth sounder with a droning synth tune.
 * A fast-paced, high-pitched synth organ theme with drums.
 * There's also a variant of this theme were its lower-pitched with an electronic drumroll at the end.
 * A 2-note peaceful synth choir theme.
 * A deep synth tune with lighter synth notes.
 * A calm, fast-paced synth theme with bass notes and drums.
 * Winter 2001-2002: A fast-paced synth theme with a bell tune and hip-hop beat.
 * Spring 2002: A fast-paced synth theme with a hip-hop beat. The variants of this theme have piano, harp or guitar notes.
 * Summer 2002: A light, dreamy synth sounder with a hip-hop beat.
 * Winter 2002-2003: Same as the Summer 2002 bumpers (or sometimes the Winter 2001-2002 ones), but a hip-hop beat fades out in the end.

1st Bumper (March 1-16, 2003)
Images= The beginning of the bumpers:

Videos=

Visuals: The bumper starts with a still shot of a street with buildings at daytime in winter. After one second, the sky from the shot fades to a plain color (which is either sky blue, light blue, or ) with the word "реклама" (in white EuropeExtendedC Bold font) in the middle of the screen, before the shot multiplies into its multiple pieces as the camera turns around it 180° (as well as the word "реклама" flying away from the screen), while transforming into a close-up shot of the spring flowers with plain colors, with some of them fading out.

Variant: In one of the variants of the bumper, the word "реклама" fades in only when the sky fades to a plain color.

Technique: CGI mixed with live-action.

Audio: The music varies depending on the variant of the bumper.
 * A light synth tune with flute notes.
 * There is also a different variant of this theme.
 * A dreamy synth tune with harp notes.

2nd Bumper (March 17-June 8, 2003)
Images=

Visuals: The bumper consists of a shot of various natural areas (which is sometimes sped-up) (it could be a forest, a canyon in smoke, a river, a pasture or a meadow). A geometric shape with its (barely visible) white outline appears, reflecting the footage. The word "РЕКЛАМА" in white, wipes in on the bottom-left or bottom-right side of the screen.

Technique: Live-action mixed with CGI.

Audio: An abriged version of the 2000-2003 ORT ident theme, which varies depending on the variant of the bumper.

3rd Bumper (June 9-August 31, 2003)
Images=

Videos=

Visuals:The bumper consists of a sliding (or zooming) shot of plants, flowers or shrubs blowing back and forth, where on the upper or the bottom part of the screen, the footage was blurred by decreasing stripes. The transparent word "РЕЛКАМА" appears on either the bottom-left, upper-left, or bottom-right corner of the screen letter-by-letter from the right.

Technique: Live-action mixed with 2D computer animation.

Audio: An orchestral theme with a dreamy synth tune. The music varies depending on the variant of the bumper.

4th Bumper (September 1-December 14, 2003)
September 1-November 6, 2003=

Videos=

Visuals: The bumper consists of a shot in the street at daytime (where a bridge, a forest, a thermal power plant, a boat station, a village, a power line or a factory is shown), with a giant cloth slowly flying in the air. The transparent word "РЕКЛАМА" fades in at the bottom-left or bottom-right corner of the screen.

Variant:
 * Some bumpers also have two, three or four cloths flying in the air.
 * From this bumper's debut until November 7, 2003, the cloths' colors were //yellow.
 * Starting on November 7, 2003, the cloths' colors were white/light blue/sky blue.

Technique: Live-action with fading effects.

Audio: A soothing synth orchestra/bell tune, which varies depending on the variant of the bumper.

5th Bumper (January 19-Febuary 29, 2004)
Visuals: The bumper consists of a slowly zooming (or sliding) shot of a street where life-affirming slogans or aphorisms were displayed on billboards, LED displays or signs. The transparent text "РЕКЛАМА" fades in at the bottom-right corner of the screen.

Variants:
 * "Ничего, кроме хорошего!" ("Nothing but good!")
 * "Чистая вода прозрачна — добрые мысли полезны!" ("Clean water is transparent — kind thoughts are useful!")
 * "Жизнь Прекрасна!" ("Life is Wonderful!")
 * "Кинотеатр "Мечта": скоро весна" ("The Dream Cinema: spring is coming")
 * "Всему своё время!" ("All in good time!")
 * "Потанцуем?" ("Shall we dance?")
 * "Соблюдай скоростной режим перехода к весне" ("Observe the speed limit of the transition to spring")
 * "Мало, но хорошо!" ("Little, but good!")
 * "Наш город хорош в любую погоду!" ("Our city is good in any weather!")
 * "Думай о хорошем!" ("Think good thoughts!")

Technique: Live-action with fading effects.

Audio: The music varies depending on the variant of the bumper.
 * A dramatic piano tune.
 * A windy synth tune.
 * A calm harp theme.
 * A synth orchestra/harp theme.
 * A 2-note synth theme sounding similar to the 1995 ORT ident.

6th Bumper (March 1-April 16, 2004)
Visuals: Over a light blue background with various mirrored glass horizontal stripes and branches with flowers, the camera slowly zooms to a female, who smiles slightly and looks at the camera. The word "РЕКЛАМА" wipes in at the bottom-left or the bottom-right corner of the screen.

Technique: Live-action with 2D computer animation.

Audio: A peaceful orchestral theme, which varies depending on the variant of the bumper.

7th Bumper (April 17, 2004-June 25, 2006)
Visuals: The bumper consists of a close-up shot of a slowly rotating giant mirror antenna over the cloudy sky footage, with several bars containing the different footages of a mirror antenna in the corner of the background. The word "РЕКЛАМА", in white, wipes in one of the bars.

Variant: A short variant (which lasted for a split second) has a horizontal bar in the middle of the screen over a black background; it contains a footage of the same rotating mirror antenna over a cloudy sky. The text "РЕКЛАМА", in white, is seen in the middle-top corner of the footage.

Technique: Live-action mixed with chroma-key effects and 2D computer animation.

Audio: A dramatic synthesized tune with electronic drums. The music varies depending on the variant of the bumper.

Audio Variant: The short variant is silent, just like the next eight bumpers.

Availability: Despite the regular bumpers being retired on October 11, 2004, the short variant continued to be used on ad breaks until August 12, 2005, though it was still used before advertising sponsors of the program until June 26, 2006.

8th Bumper (October 11, 2004-June 25, 2006)


Visuals: Same as the short variant of the previous bumper, but now, the footage has a different mirror antenna (of which the grider is and the satellite dish being made of multiple mirror glass hexagons) over a blue sky. The text "РЕКЛАМА" is seen on the bottom-right corner of the footage.

Technique: Live-action.

9th Bumper (June 26-August 27, 2006)


Visuals: Same as before, but the bar is now thicker; and inside a bar is a footage of several types of butterflies, sitting on a lawn green- gradient wall, with camera sliding to the bottom-left.

Technique: CGI.

10th Bumper (August 28-December 9, 2006)


Visuals: Same as the previous bumper, but the bar contains a close-up shot of a wavy racing flag (which is a chequered one).

Technique: CGI.

11th Bumper (January 15-August 31, 2007)
Visuals: Same as 8th bumper, but the bar contains a footage of a moving blue cloudy sky, along with two moving mirrored glass diagonal bars. The footage of a cloudy sky between two mirrored glass bars appears to be distorted, while its reflection on these bars isn't.

Variant: The interregional ad break bumper had a different shot of a cloudy sky with mirrored glass bars.

Technique: Live-action mixed with CGI.

12th Bumper (September 1, 2007-August 30, 2009)
Visuals: Same as before, but the bar contains a zooming shot of clouds in the blue sky.

Variants: There are several variants of this bumper, where the footage of the clouds varies.

Technique: Live-action.

13th Bumper (August 31, 2009-Febuary 28, 2011)


Visuals: Same as before, but the bar contains a gradient with several moving vetical bars in purple and green gradients. Near the left side of the screen is the word "РЕКЛАМА" (which is bigger than the previous bumpers) in white Myriad Pro font.

Technique: 2D computer animation.

14th Bumper (March 1-May 31, 2011)


Visuals: Same as the previous bumper, but the bar is now in its same size as the 9th and 10th bumpers, and it contains four curves in and green gradients.

Technique: 2D computer animation.

15th Bumper (June 1-August 31, 2011)
Images=

Visuals: There are two variants of this bumper:
 * Same as before, but the bar contains a slowly rotating shot of a tree over a light yellow background from a bottom angle. Inside a tree are slowly moving leaves. The text "РЕКЛАМА" is on the right side of the screen.
 * Same as before, but the bar contains a white background, with the first half of it being a zooming shot of green leafs from the right, and the right half of a bar has a zooming shot of green leafs with a yellow flower. The green text "РЕКЛАМА" is seen on the left side of the screen. This bumper was first aired in the middle of June 2011.

Technique:
 * CGI for the first variant.
 * 2D computer animation for the second variant.

16th Bumper (September 1, 2011-August 31, 2012)
Visuals: The bumper consists of a flat-shaded, CG-animated, zooming (or turning) shot of the streets in each season, with the sky being white. The shot is in a 2.35:1 screen with white pillar boxes on the top and bottom. The text "РЕКЛАМА" is seen on the bottom-left corner of the shot. In most of the bumpers, as the camera flies around the environment, the screen fills with white.

Trivia: The concept of these bumpers was based on the TV channel promo bumpers from Autumn 2001 to Febuary 2003 (specifically the winter 2012 bumpers, which were based on the winter 2002-2003 promo bumpers).

Variants:
 * The colors of each season variant for the bumper varies:
 * Autumn: yellow-orange.
 * Winter:
 * 2011: dark blue gradients.
 * 2012: light blue and gradients.
 * Spring: and turquoise gradients.
 * Summer: /yellow gradient.
 * Some bumpers also have inverted colors.

Technique: CGI.

Audio: Each variant for the music varies depending on the variant of the bumper.
 * September 1-November 20, 2011: A generic piano theme with sounds accompanying actions.
 * November 21, 2011-Febuary 29, 2012: A different piano theme with sounds accompanying actions.
 * March 1-May 26, 2012: A peaceful piano/violin theme with harp notes.
 * May 27-August 31, 2012: A cheerful piano/violin theme with harp notes and sounds accompanying actions.

17th Bumper (September 1, 2012-)
September 1-October 2012=

October 2012-September 4, 2013=

September 5, 2013-August 31, 2014, March-August 31, 2015=

September 1, 2014-March 2015=

September 1, 2015-October 14, 2023=

2022 versions October 15, 2023-=

Visuals: The bumper consists of a shot, where at different seasons of the year, at the appropriate period of the day, the Moscow time is shown either on a building, in room, or on wristwatches. The people are also seen doing certain activities.
 * From its debut until September 5, 2013, at the bottom-left corner of the screen is the word "РЕКЛАМА".
 * From September 5, 2013-October 14, 2023, there is a group of several shining, horizontal bars reflecting the footage at the bottom-left corner of the screen. Near the top-center of a group of bars, the word "реклама" emerges from the right, with its mirrored copy from the left which fades away, leaving its normal version.
 * Sometimes, a group of bars was absent, leaving only the text.
 * Starting on October 15, 2023, a group of bars is absent and the word "реклама" is located even lower to the screen, it's also in a different font.

Later Variants:
 * From September 1, 2014-March 2015, the bumpers were modified and were made in a surrealistic style. For example: poles jump through wires like a jump rope, girls in a dance class hit a soccer ball, the Ostankino Tower turns out to be a hologram and changes to the Eiffel Tower, etc.
 * From September 1, 2015-October 14, 2023, various white patterns and moving drawings were added to the clock.
 * Starting on October 15, 2023, a box is revealed over a footage in a various corner of the screen, which flips to the bottom to reveal a footage similar to a different type activity inside it.

Technique: Live-action. The later variants also include:
 * 2D computer animation for the 2013 (for a group of bars with the text) and 2023 variants.
 * A mix of CGI and motion-controlled animation for the 2014 variants.
 * Motion-controlled traditional animation for the 2015 and 2019 variants.

Audio:
 * September 1-October 2012:
 * Morning: A soothing piano theme.
 * Day/Night: A different soothing piano theme.
 * October 2012-December 19, 2018: A low-pitched version of the September 2012 daytime theme with a clock ticking sound.
 * January 14, 2019-December 2021: Same as the October 2012 theme, but a clock ticking sounds quieter.
 * January 12, 2022-October 14, 2023: A peaceful piano theme, which has four variations for each season and two variations for each period (Daytime and Nighttime).
 * October 15, 2023-: Same as the 2022 bumpers, but now every bumper uses a variation of the music from different seasons and periods.

18th Bumper (March 1, 2015-March 13, 2016)
Visuals: The bumper consists of a shot of a building in the street at daytime, on which plants grow in the style of graffiti.

Technique: Live-action mixed with traditional and 2D computer animation.

Audio:A soothing piano theme with a faint sound of wind blowing and birds chirping.

Availability: Used on commercial breaks of the channel from March 1-10, 2015 and March 7-13, 2016.