RealD 3D

Background
RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters (cinemas).

(November 4, 2005-2009)
Logo: In a black background, the white text "HOW 3D HAPPENS..." fades in and zooms in slowly. After it fades out, we fade onto a dark red room filled a little bit of light shining on the center, revealing metallic red circular outlines that cross through each other with a hole in the middle. A set of small red cubes zoom beyond the hole as the camera begins a rapid zoom through it, revealing a large room filled with hexagon patterns in different shades of red and lots of cubes encircling a set of three giant rings, similar in style to the IMAX logo, all in red. Red is all over the place! As we zoom throuh the set of rings, the camera starts to slow down as we see a vertical line of cubes, rectangles and silver "D"s, which also come from upwards. This line starts to move upwards as everything gets closer to each other with the final destination being inside the D, and as the top line also begins to get closer, an "R" is revealed. As soon as everything collides, the rectangles curve themselves to form the outlines of the R & D, which forms a 3D symbol of both letters on top of each other facing upward. The text "REALD" is then revealed by each letter zooming into place at the bottom of the symbol, all silver except for the D, which has a silver outline but is mostly red. A hexagon pattern then appears one-by-one behind the symbol and the letters and the rings slowly cross through each other.

Trivia: This trailer was produced by Scott R. Archambault, who has worked with marketing communications in the past. He also made other stuff, like a website for RealD and a bumper for Rave Motion Pictures.

FX/SFX: Everything going on in the bumper.

Music/Sounds: A bass-heavy synth hum with whooshes at the beginning, then a series of electronically-sounding noises which accompany the actions going on screen, which ends in another bass-heavy synth hum.

Availability: Extinct in most territories including the United States after RealD changed its logo in 2009. Despite this, some international markets such as Cinemark theaters in Brazil still use this trailer. It also has been spotted in an exclusive screening of the 3D version of Star Wars: Episode II - Attack of the Clones which happened in Essen, Germany during Star Wars Celebration Europe II in 2013.

Editor's Note: This is absolutely fantastic. Sure, it takes some inspirations from IMAX, but that doesn't detract from the amazing mood this logo sets. It's like you're about to step into something cool with all the stuff going on at every second of this logo. It's truly something to behold, especially in 3D.