User:2K-tan/sandbox/commercials

FISA
COUNTRY: Venezuela STATUS: PARTIAL Type of company: Personal care products manufacturer

Background
FISA is a Venezuelan manufacturer of personal care products founded in 1955. Their products line includes the Every Night hair gel and the Drene shampoos and conditioners.

Tag (2000s-2010s)
Visuals: On a black or white background, a vertical, rounded rectangle containing a linear drawing of a person having its arms stretched to the right, rotates in zooming out while the letters of "FISA", in the same material, appear one-by-one. Below the name, the texts "Expertos en cuidado personal" and "Desde 1955" are shown in white. The RIF code of the company is shown aligned vertically near the top-left of the screen.

Variants:
 * Early commercials featuring this tag had a black background with the logo and name in.
 * Since 2011, the colors have been inverted, with the background now in white and the logo and text in glossy black.

Technique: CGI.

Audio:
 * The ending of the commercial, with an announcer saying "De FISA".
 * Early commercials feature a metallic whooshing sound along with the announcer.

Availability: Seen at the end of their commercials for the Every Night and Drene lines of products.

Tums
COUNTRY: United States STATUS: PARTIAL Type of company: Medicine product

Background
Tums is an antacid product manufactured by Haleon in St. Louis, MO.

Tag (1981-1990s)
Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.

Variants:
 * Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson.
 * On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner.

Technique: Stop-motion, with the final shot usually being live-action.

Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the Dragnet theme. The last note has a timpani roll.

Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.