Hi Tech Expressions

Logo descriptions by gohan56782

Background: Hi Tech Expressions was an American console game company headquartered in lower Manhattan, New York City. Created as Thoughtware Expressions after the success of JingleDisk, they were renamed after the declining sales of their programming and shifted focus on computer game publishing. It outlasted its original parent when it went defunct around the late 1980s, but after a long string of high-brand publishing deals that led to their downfall, they were rebranded as Hi Tech Entertainment in 1993, only to go bust within a few short years.

1st Logo (1988)
Nicknames: "The Early Heart", "Piercing Heart"

Logo: On a black background, the green serif text "HI TECH EXPRESSIONS" is seen in the middle of the screen, with a red heart in-between them with a red line going through the entirety of the text. "PUBLISHED BY" is seen in a smaller sans font above it, and yellow copyright text is seen below.

Variant: All versions of Win, Lose, Or Draw have the logo on the title screen, this time all in the same color as the heart. The heart is also smaller and striped, which matches the print logo it used at the time.

FX/SFX: None.

Music/Sounds: None.

Availability: Very rare. This particular version of the logo is found on the MS-DOS versions of Matterhorn Screamer! and The Chase on Tom Sawyer's Island.

Editor's Note: None.

2nd Logo (1989-1994)
Nicknames: "The Pixel Heart", "Hi Tech Heart"

Logo: On a black background, a white box is seen with a red heart aligned to the left of it. It appears to be breaking apart.

FX/SFX: None.

Music/Sounds: None or the opening theme of the game.

Availability: Common. Seen on a majority of their titles

Editor's Note: None.

3rd Logo (1990-1994)
Nickname: "The 8-bit Heart II"

Logo: On a black background, we see the logo from before fading in, except that it's a 2D box. The logo fades out after five seconds.

FX/SFX: The 16-bit effects.

Music/Sounds: A 5-note electric piano-type jingle, that sounds like 1st and 2nd Lorimar Television logos.

Availability: Rare. This logo appears on SNES games and at least one NES game, The Hunt For Red October.

Editor's Note: None.