Sampaguita Pictures

Background
Sampaguita Pictures was a Filipino film production company established in 1937. It closed down in 2005.

1st Logo (1937-1960s)


Visuals: On a black background with a black base and two moving sets of white rays (one set moving clockwise and the other one counter-clockwise) is the word "SAMPAGUITA" in an ascending-descending blocky font, superimposed over on the circle of the sun while standing over a a pedestal. To the left of that word, there is a filming camera and to its right, tall trees and a house. On the pedestal is a sampaguita (the Philippines' national flower) with a leaf on either side. There is a filmstrip ribbon on the bottom of the pedestal, whereupon in the middle of it are the words "PICTURES, INC." Below the filmstrip is the word "presents" in a weird cursive font. The rays keep moving and then the screen fades to black quickly.

Technique: Motion-controlled animation.

Audio: A 16-note orchestral fanfare derived from the 1879 song "La Flor de Manila", composed by Dolores Paterno and also known as "Sampaguita".

Availability: Seen on the films of the period, such as Tulisang Pugot.

2nd Logo (1960s-1990)
Visuals: Similar to the first logo, but the background is sky blue with a white floor, the sun is gold, the word "SAMPAGUITA" in a smaller blocky font in beige (still ascending-descending like before), the filming camera to the left of "SAMPAGUITA" gold, and to the right of that word is the house and only one tree, all in gold. The pedestal below "SAMPAGUITA" is simply a steel blue ribbon with "PICTURES INC." on it in a white blocky font. On each end of the ribbon is a ring of very small stones.

Technique: Motion-controlled animation.

Audio: A bombastic fanfare.

Availability: Seen on films from the era like Siklab sa Batangas, Matandang Dalaga, and Masarap, Masakit ang Umibig. Used in tandem with the first logo in its early years.

3rd Logo (1970-1972)


Visuals: On a sky blue background with some white-bordered horizontal lines of different colors and two white squircles (sandwiching the bunches of lines) which seems to be like a filmstrip is the 1937 Sampaguita print logo on the left squircle in black and the VP Enterprises logo on the right squircle in, with the word "and" in a black cursive font on the lower left of that squircle. The logo fades out.

Variant: On My Blue Hawaii, the logo is yellow-tinted, possibly due to film deterioration.

Technique: Fading effects.

Audio: The opening theme to the film.

Availabillity: Only seen on My Blue Hawaii and Always in My Heart.