Pinkfong

Background
Pinkfong (Korean: 핑크퐁) is a children's educational brand of The Pinkfong Company (formerly SmartStudy), a South Korean educational entertainment company.

1st Logo (2012-2015)


Visuals: There is a pink animal come down in a white background. It reveals to be Pinkfong, who is pink and wears a yellow crown and white star necklace. He jumps and spins before striking a pose. His pose causes the word "PINKFONG" stacked in black to drop down followed by a stylized rendition of his face. He runs away. circles zoom in and causes the background to turn pink, a white banner with a light gray drop shadow with the Smartstudy logo on it  to appear  and the logo to gain white outlines.

Technique: CGI.

Audio: A short fun little ditty followed by someone saying "Pinkfong!".

Availability: Seen on all their videos up until 2015.

2nd Logo (2015-2018)


Visuals: Same as before, but "PINKFONG" is in a different font, the star necklace is yellow, the banner was removed, rounded play buttons replace the circles and a new stylized rendition was used.

Technique: Same as the last logo

Audio: Same as the previous logo.

Availability: Seen on all their videos up until 2018.

3rd Logo (2018-2020)


Visuals: Same as the last logo, but Pinkfong is in his newest design and the wordmark is lowercase, a single word, and in a different font and the "g" has a fox tail.

Technique: Same as the last logo

Audio: Same as the last 2 logos.

Availability: Seen on all their videos up until 2020.

4th Logo (December 11, 2020- )


Visuals: On a white background, "pinkfong" from before drops down. On top of that, a newer rendition of Pinkfong's face drops down too. They bounce a little when they land, and then big pink stars zoom in behind the logo (a la the last 3 logos) which causes the same effects from the last three logos but the logo does not gain an outline.

Variant: A long version exists.

Technique: 2D animation. CGI for the long version.

Audio: A popping noise followed by the same "Pinkfong!" from the last 3 logos.

Availability: First seen on Baby Shark's Big Show! and appears on their newest videos.

5th Logo (December 8, 2023-)
Visuals: The logo starts out on a space background with many stars. Then, Pinkfong flips in the air on the top left section of the screen before landing and twisting to the right side, posing while a star forms the yellow "pinkfong" text behind the fox. It flies towards him as he grabs the star and rides on it. Then, the text zooms out and the Pinkfong head falls and squishes on top of it. Finally, the background becomes through an expanding star transition.

Technique: CGI.

Audio: A soft bombastic orchestral version of the 1st logo's fanfare composed by Jon Chau, followed by the same "Pinkfong!" voice.

Availability: Seen at the beginning of Baby Shark's Big Movie!.