Watch It!

Background
Watch It! was a children's block launched by ITV on 29 December 1980. Although the block was produced by ATV, it was presented live by the duty continuity announcer in each ITV region. The block was broadcast on weekdays between 4:15pm to 5:15pm. Shortly after the start of new franchises in 1982, some ITV stations had concerns that Watch It! had not gone far enough to address previous concerns. This lead to the conception of Children's ITV. Watch It! was replaced by CITV on 3 January 1983.

Ident (29 December 1980-23 September 1983)
Visuals: On a black background, we see a white outline, and inside, a yellow lightning bolt behind the words "WATCH IT!" The text is inside a broken circle outline. The logo blinks 5 times, switching the "!" with a "V," colored in instead of, which is like the name that owned the company. After that, it reverts back to "IT!".

Technique: Cel animation.

Audio: None.