Cinerama Releasing Corporation

Logo description by Kris Starring Logo captures by Eric S., Bob Fish, Derrick Anderson, and TheEriccorpinc Editions by indycar Video captures courtesy of Eric S. and DudeThatLogo

Background: Cinerama Releasing Corporation was founded in 1967 as a subsidiary of Cinerama Inc., creator of the titular wide-screen format (invented by Fred Waller). It distributed its own films (some of which were actually not filmed in Cinerama, but in Super Panavision, Ultra Panavision and Todd-AO, and converted to be played on the curved Cinerama screen), foreign films and films produced by ABC Pictures Corporation. The company closed down in 1975.

(1968-1975) Cinerama Releasing Corporation (1970) - B&WCinerama Releasing Corporation (1970) - B&W / 16:9Cinerama Releasing CorporationCinerama Releasing Corporation Cinerama Releasing Corporation (From) (1972)Cinerama ReleasingCinerama Releasing DistributionCinerama Releasing Corporation (1973, distributed by)Cinerama Releasing 1973

Nicknames: "The Spinning C", "Rainbow C"

Logo: In the center of a black screen, we see some multicolored layers in an arc wiping onto the screen and spinning around. As this happens, a thick blue arc fitted with the layers wipes on forming a "C" shaped logo. The logo zooms out to the left and stops spinning. Finally, the words "CINERAMA RELEASING CORPORATION" zoom up within the opening of the "C", and spread outside towards the right. The word "FROM" fades in to the left of the "C".

Variants: A black and white variant exists. In later years, the word "CORPORATION" is omitted from the company name. There's a variation of this logo where the words in a thicker font. Another one has the word FROM or "DISTRIBUTED BY" placed above the company name. An airing of the movie Terror at the Wax Museum has part of the "C" and the company name out of frame.

FX/SFX: The forming of the "C", which is cel animation.

Music/Sounds: Usually silent. In other cases, it uses a bombastic brass fanfare. The fanfare is also used in the Derann Video logo, which most likely means that it is stock music.

Music/Sounds Variants: On one Spanish dubbed print of Straw Dogs, the last half of the ABC Pictures International jingle was heard over it. On the Amazon Video viewing of Harrad Summer, this logo is seen at the end of the film with the Lorimar-Telpictures jingle strangely tacked on. This occurrence is possibly due to the film using a 35mm print while sourcing audio from a Warner/Lorimar owned master with the L-T logo at the end.

Availability: Uncommon. ABC Pictures and BCP productions films such as Charly and Willard were seen with this logo, but is sometimes plastered with one of the current MGM logos as seen on the 2005 MGM DVD release of the former and an MGM DVD release of Straw Dogs. It is intact on the Scream Factory releases of Willard (1972), Ben (1973), the MGM Home Entertainment Blu-ray and 2017 Criterion Blu-ray and DVD releases of Straw Dogs, along with the 2003 and 2015 Criterion DVD and Blu-ray releases of The Honeymoon Killers. It is also seen onthe 1980 Magnetic VHS of Take The Money And Run (although some printings have the logo removed, it's unknown if it appears on the 2017 Kino Lorber DVD/Blu-ray). It has also reappeared on the Kino Lorber Blu-ray of Hell In The Pacific, and will likely be seen on more upcoming releases from them such as Custer of the West and Charley.