Sampaguita Pictures

Background: Sampaguita Pictures was a Philippine film production company. It was named for the Philippine national flower, sampaguita. The company has been defunct since the 1990. Though no longer functioning, the company's Sampaguita Compound remains in Quezon City. It was acquired and merged with Canadian media giant Entertainment One to become Entertainment One Philippines.

1st Logo (1937-1960s)
Logo: On a morning background with black sun and rays imposing it, we see the text "SAMPAGUITA" on an ascending-descending weird but mostly understandable font, on the circle of the sun with a pedestal. Over it's borders, we see a filming camera and three/four sampaguita flowers (if you see closely, there is a house over the flowers) Over the pedestal of "SAMPAGUITA", we see some outlining of carnival outfit or some fruits. There's a filmstrip ribbon on the bottom of the pedestal, whereupon in the middle of it it's the text "PICTURES, INC." On the downwards side of the screen, we see the text "Presents" in a weird cursive font. The rays keep moving and then we fade to black quickly.

FX:SFX: The rays moving.

Music/Sounds: An 16-note happy-sounding orchestral fanfare.

Availability: Rare. Seen on the films of the period, such as Tulisang Pugot.

Editor's Note: None.

2nd Logo (1960's-1990)
Logo: On a platinum morning background with some golden rays moving, we see the text "SAMPAGUITA" on a less-giant ascending-descending font. Over it's borders we see the same filming camera and over the right we see the same house but with an arecaceae over the house. A very modeled blue ribbon, which says "PICTURES, INC." appears over the text. Some circled rings appear from both borders of the text "SAMPAGUITA", and the grass is now white.

Variant: A color version exists.

FX/SFX: Same as before, but with the rays moving more slowly.

Music/Sounds: A majestic, dramatic, yet at the same time bombastic fanfare. It also sounds like a 20th century fox logo.

Availability: Rare. Seen on films like Siklab sa Batangas and Matandang Dalaga, and used in tandem with the first logo in it's first years.

Editor's Note: None.

3rd Logo (1970-1972)
Logo: On a light blue background with some colorful stroked lines with two squircles which seems to be like a filmstrip, we see the 1st Sampaguita logo at the left, and we see the VP Enterprises logo at the left in red, with the "and" text. The logo fades out.

Variant: On My Blue Hawaii, the logo is yellow-tinted, possibly due to film deterioration.

FX/SFX: Just the fading.

Music/Sounds: TBA.

Availabillity: Only seen on My Blue Hawaii and Always in My Heart.

Editor's Note: None.