Cinemark International

1st Opening (2007) (Brazil)
Visuals: In a large city, we zoom across the water towards a boat. A trailer narrator says in Portuguese "Soon, the most romantic movie of the year..." We see a man and a woman on the boat, leaning in for a kiss. They get interrupted by a mobile phone ringing as the woman falls to the floor and the man turns towards the camera. The man cheerfully tells the audience "Hi! Welcome to Cinemark! Now, I'm going to give you some tips." He notices another ringing cell phone and stretches his arm to grab it. "Before anything, turn your cell phones off. It bothers the people, you know? And for the comfort of all, do not speak during the session." Some smoke blows up, causing him to cough. He snatches the cigarette responsible and flicks it away. "For your security, don't forget that smoke is forbidden." He then hears the fizz of a can of soda and grabs the soda can and a beer bottle. The captioned variant states that he says "And not allowed to enter in the room with cans and bottles also." (sic). The can and bottle grow wings and fly away. The man jumps off the ship into the theater corridors, inexplicably now holding a microphone. "The corridors have been projected for perfect circulation. If needed, use the emergency exits. There's always one near you." He points at an emergency exit and the camera zooms into it. He hops next to the exit. "To open the door, push the bar." He does just that, letting it close again. He sees a fire in the theater and understandably freaks out. "Fire! Extinguishers are strategically located." He grabs a fire extinguisher and is suddenly dressed as a fireman. He puts out the fire and salutes. "And the fire brigade is ready to guide you." He clones himself to be a team of firemen. Suddenly, the lights go out, leaving only the firemen's eyes glowing in the dark. "In case of lack of lighting, there is an emergency lighting system." The lights come back on and the firemen fuse back into the one man. He strikes poses like he is posing for the paparazzi as cameras flash, which gets him mad. "No! Don't film not take photos inside of the cinema." (sic). He picks of a crumpled up piece of trash on the ground and kicks it into a trash bin. "At the end of the session, take the trash to the nearest hamper." The man is then shown sitting in a theater seat with a drink and popcorn, saying "Popcorn and movie have everything to do, and there's time to get one before the film starts." (again, sic). Startled, he yells "It's starting!" and leaps into the theater screen and back onto the boat. He embraces his lady as he says "Well, it's time to turn the lights off..." The woman winks to the camera as the scene irises out. The man opens up the iris to tell the audience to enjoy the film before letting it close. A red emergency siren goes off on the now black background. The man is shown stretching his arm across the screen to grab it and throw it to the side, and then to peel off the background itself. This reveals the logo of the insurance company AGF Seguros on a white background. "Don't worry, this theater is insured by AGF Seguros." The Cinemark logo itself does not physically appear.

Variant: There is a variant with English captions.

Technique: CGI by Pix Post for the agency Z+.

Audio: Romantic music for the beginning and end and jazzy music for various parts in-between, as well as the dialogue and appropriate sound effects.

2nd Opening (2008-2012) (Segurito y el Gato Joe) (Chile)
Visuals: These trailers showcase the adventures of ACHS insurance mascot Segurito (in his mid-2000s design as a young boy wearing a safety helmet, not his current puppet redesign by the 31 Minutos creators) and Gato Joe, as Front Row Joe is known in Chile, as the former explains safety rules to the latter and frequently a reoccurring kid with glasses as well. Usually they have to do with safety in the theater, but some trailers are intended to teach non-theater related safety tips.

Variants:
 * Dentro de la Película ("Inside The Movie") (2008-2009): Front Row Joe and Segurito walk through a rainforest together, chatting happily. They are then shocked to find themselves surrounded by movie monsters, including Frankenstein's monster, a ghost, a King Kong-like gorilla, a robot, a UFO, a living monster truck, and two aliens that resemble the ones from Mars Attacks. Front Row Joe panics, swinging his arms. The camera swerves over to a tree covered in mushrooms with the glowing green sign "SALIDA/EXIT" on it. Front Row Joe points to the exit tree, terrified of what has to be done next. Sure enough, he is chased by all of the movie monsters as he lets out an odd scream. "DON'T PANIC!" yells Segurito, as he orders Front Row Joe to chill. He skids to a stop, and sure enough the movie monsters keep running ahead of him and crash into something offscreen, with a lost tire from the monster truck rolling into view. He winces at the sight for a second, before Segurito comes in and pulls down a blueprint. In blueprint stick figure style, it is demonstrated why you shouldn't leave things in the theater aisles as a stick figure sets down their backpack, and a stick version of Front Row Joe trips over it and falls flat on his face, his eyes turning to crosses. Stick Front Row Joe enters a theater door on the right and exits the one of the left, puzzling him as he scratches his head confused with a big "?" above him. A theater working stick figure with a megaphone guides stick Segurito, the stick figure that tripped Front Row Joe with their backpack, and stick Front Row Joe to calmly walk out of the theater. We then go back to the normal artstyle as Segurito continues to explain the blueprint to Front Row Joe and the movie monsters, with the gorilla wearing magenta glasses and taking notes on a notepad. He continues talking even as he and Front Row Joe use the tree exit, giving a peace sign. Front Row Joe and Segurito are now in the theater together, with Front Row Joe drinking his drink and Segurito eating popcorn. Someone's phone rings, and Front Row Joe shushes it. The camera zooms out to reveal that, to Front Row Joe's unease, many of the movie monsters (including a previously unseen yeti) are also watching the movie. While Front Row Joe remains uncomfortable, Segurito is as cheery as ever. The scene irises out over the face of the gorilla, giggling. A red and yellow starburst akin to a old cartoon title card appears, as the yellow text "ESTA FUE OTRA CARICATURA DE" ("THIS WAS ANOTHER CARTOON OF") folds over the top and the faces of Segurito and Front Row Joe zoom in. They move up a bit to make space for the ACHS and Cinemark logos to draw themselves in; the latter has the slogan "La mejor en cine" ("The best in cinema") below it. The URLs "www.segurito.cl" and "www.cinemark.cl" appear under their respective logos.


 * Evacuación ("Evacuation") (2010): Over a city so far below that all that can be seen are the lights of the buildings, we see some rather... familiar looking stars fly by before looping into a circle. Sure enough, the Paramount Mountain can be seen in the distance... but so can a very 20th Century Studios-esque spotlight. The stars circle the mountain in traditional fashion as we pan to an empty golden 20th Century Studios podium. The MGM ribbon flies down onto the podium, and a golden pegasus that looks like the one in the 1993-2015 TriStar Pictures logo slides upwards from its top once it settles into place; the clouds behind the Paramount Mountain appropriately look like the clouds in said logo and the 1993 Columbia Pictures logo. Instead of "Metro-Goldwyn-Mayer", the ribbon reads "PARAMONTANA GOLDEN FOX PICTURES". Taking the place of the absent lion, Segurito and Front Row Joe pop up into the center of the ribbon and introduce themselves. The set is raised upwards like it is part of the set on a stage, leaving just the Paramount Mountain and Columbia-TriStar clouds backdrop as purple curtains close over that too, leaving Segurito and Front Row Joe on the stage. Segurito speaks for a bit, before Front Row Joe holds up a green button labeled "SALIDA DE EMERGENCIA". We then see two audience members, a boy with goggles and headphones and a short haired girl with a green headband. Front Row Joe pops up behind them, startling them a little. We see from his point of view as he looks around the theater before locating the exit. Segurito enters from said exit, and leads the others, including the first appearance of the reoccurring boy with glasses, out of the theater. We iris into everyone entering the lobby as the boy with glasses panics. Segurito explains something to him, and Front Row Joe points at a green sign with the text "Via de Evacuación" and an arrow pointing right on it, which gets a full screen view. Front Row Joe walks up to an old lady and wiggles his eyebrows at her, almost like he is flirting. They link arms so that he can help her leave, but he walks a bit too fast and the lady is less like she is walking with him and more like she is getting dragged. Segurito explains as the glasses boy helps a woman in a wheelchair out of the theater. Outside the theater, the glasses boy and wheelchair girl catch up as Front Row Joe walks out with the old lady at a pace much more her speed, though she keeps stealing Front Row Joe's popcorn. By the end of it, there is no popcorn left, as Front Row Joe demonstrates by tipping the bucket sideways. Everyone laughs as we zoom out of the scene to see the surrounding parking lot. The same title card as "Dentro de la Película" closes the trailer.


 * En la Playa ("On the Beach") (2010): We pan over a Cinemark theater lobby as people walk about. Segurito and Front Row Joe are talking to each other. They get interrupted when the kid with glasses crashes into the latter. They start talking to him as well. After some dialogue, the boy drops his RealD 3D Glasses into a collection bin and points Segurito and Front Row Joe to a beach outside. Joe and Segurito are very excited about the beach. We then cut to Front Row Joe, having changed into a pink t-shirt, dancing with other beachgoers. Segurito himself dances for a second, before stopping to give safety tips. Front Row Joe is hiding in the sand, buried up to his head and wearing a sand pail as a hat. A kid with headphones (who previously appeared in "Evacuación") looks at his watch startled, as Joe has turned into his watch hands. As his arms are the same length, it is hard to tell if it is 11:20 or 4:55. He then slides into a chair next to a shirtless boy, wearing a Cinemark "C" ball cap and shades. He tells the boy some sort of short pseudo-rap as someone shoves a tank top and shades onto him. We pan down from a shot of the sun and flying gulls to see Front Row Joe surrounded by umbrellas. Segurito applies sunscreen to himself as Joe again pops up from the sand with his sand pail hat, causing everyone to laugh. We iris into the same cartoon title card-inspired sunburst as before, with the "ESTA FUE OTRA CARICATURA DE" text already there. Segurito opens a hole for himself to say a line as the logos start to draw themselves in like before. Front Row Joe opens another hole for himself and puts on his 3D glasses while saying a line of his own. He points at the audience while Segurito adjusts his goggles and gives a thumbs up.


 * Vamos a Cinemark ("Let's Go to Cinemark") (2011): We iris into a theater with purple curtains and Segurito and Front Row Joe on stage. They pull back the curtains to reveal a rockstar with a pompadour and golden microphone, who starts to sing. The background changes to a theater lobby, and the rockstar gets trampled by a crowd of excited running kids. They line up to meet Segurito and Front Row Joe as the injured singer rises from the floor with circling birdies and a cast in a sling on one of his arms. He sings to the kid with the headphones (in his third appearance) as he eats popcorn, and gets shushed by the headband girl from "Evacuación" and the glasses boy. The headphones boy finishes a drink he had and drops it into a gold trash bin held by Segurito, as Front Row Joe gives a thumbs up. The rockstar kicks down the aisle as a kid hastily yanks away his backpack and skateboard that were in his way. The kids carry the rockstar as we get a shot focusing on a green ACHS-branded exit sign that says "Salida de Emergencia" on it. He gets carried out the door past two Cinemark employees. We turn around from them to see a screen showing a globe. A sunburst and clouds appear behind it as Segurito and Front Row Joe start running on the globe. The kids start running behind them as airplanes pulling filmstrips with the Cinemark logo and popcorn bags fly past. We then turn back to the audience as the kids prepare to watch the movie. We pan to Segurito and Joe, standing up rather than seated, and zoom out to place them onto the left side of the screen as the background turns white. They say some lines as the logos draw themselves in and their URLs type themselves it to their right.


 * De Vuelta al Colegio ("Back to School") (2011): On the same beach from "En la Playa", Segurito and Front Row Joe talk excitedly as Joe puts on shades and Segurito drinks a glass of lemonade, before leaning back to relax in their chairs. "Hola, muchachos", says the kid with glasses in a tired voice as he walks past them wearing a red backpack. Segurito and Front Row Joe freak out upon realizing that the school year is starting, and the beach behind them turns into a movie poster in the Cinemark theater on the wall behind them, "La Playa Solitaria" ("The Lonely Beach"). They freak out again when the glasses boy, mindlessly walking into the road, almost gets run over by a truck, barely stopping as it zooms past the trio. Front Row Joe demonstrates looking both ways before crossing the street. A clock-like yellow line wipe effect transitions to next scene, where Segurito and Joe are laughing with each other, but the kid with glasses seems very tired. Joe takes off his backpack to see what is wrong, and it turns out that it is very heavy, heavy enough to make Joe fall to the ground like he picked up a cartoon anvil. He does appear fine enough to give a thumbs up as stars swirl around his head. While Segurito and the boy casually talk, Front Row Joe is given a serious physical and mental workout trying to get all the heavy things out of the boy's bag, which include a refrigerator, a radio, an old television, a tire, a washing machine, a cello, and a tricycle. The boy notices he's late and freaks out. He runs straight to school, but his shoelaces are untied and he trips on them before getting caught from the fall by Front Row Joe catching him by the backpack. The boy ties his shoes afterwards, prompting Joe to point out that he runs around everywhere in his bare paws without wearing any shoes. Everyone laughs at this. We iris into the same endcard as "En la Playa".


 * Basura ("Trash") (2011): Segurito, Front Row Joe, and the boy with glasses walk out of the Cinemark theater together as Joe throws something away. They are terrified as their path suddenly gets blocked by a giant monster made of trash bags with an evil laugh. Joe runs away, leaving the other two behind, though it is revealed that he is running aimlessly in the background. With text on the screen accompanying it, the trash monster introduces itself as "BASURA MUTANTE COCHINA ASQUEROSA PUTREFACTA QUE LOS DESTRUIRÁ A TODOS!!!" ("MUTANT TRASH ROTTING DISGUSTING PIG THAT WILL DESTROY THEM ALL!!!") Determined to fight back, Segurito grabs Front Row Joe's tail before he can flee. "RRR" appears on screen as Segurito and Joe have a transformation sequence. Joe gets a metal plate on his left arm, while Segurito gets a pack on his back with the recycling symbol and a vacuum tube. Segurito explains how lights should be turned off when not in use as we see a close-up of Joe's hand flicking a switch. Joe, who has achieved the same transformation as Segurito despite us only seeing part of his, explains reusing as we see his hand give an empty bottle to a vendor, who hands him a filled soda bottle in return. Notheless, La Basura Mutante taunts them, pointing out that they only mentioned two ways to defeat it. The kid with glasses yells in retaliation as Segurito and Front Row Joe start to shoot their recycling machines like Proton Packs from Ghostbusters at the trash. Bag by bag, it gets sucked into the packs. The kid with glasses presses a button on a remote control, and trapdoors open up from the bottom of the recycling machines, freeing recycled paper, glasses, bottles, and alphabet blocks (which conveniently fall so that there are three "R" blocks and three with arrows that form the recycling symbol) made from the trash to fall to the ground. We then see a poster/title card in a '50s monster "B-movie" style of Segurito and Front Row Joe shooting at La Basura Mutante. The title of the film, in an equally era-appropriate font, is "SEGURITO Y EL GATO JOE VS LA BASURA MUTANTE". Wearing 3D glasses, Joe cheers for the movie in the audience. Joe, Segurito, who is holding 3D glasses, and the boy, who is also wearing 3D glasses, speak to the audience before the scene irises out. The trailer simply ends there, with no endcard.


 * Ingles en 3D ("English in 3D") (2012): We see a close-up high-rez shot of Front Row Joe's face. He is wearing glasses, and the word "ENGLISH" from the book he is reading is reflected into them. Segurito runs over to greet him, which startles him enough to throw his book, "INGLES 3D" in the air. The book falls to the ground anticlimactically, so Joe reaches for it. However, the book lets out a massive light, sucking him and Segurito into it. The surreal English-speaking country imagery that appears in the pages of the book as we warp through the void include Uncle Sam, Big Ben, a telephone booth, a hamburger with fries, The Beatles, and the English words "TURN OFF YOUR PHONE" and "SNACKS". Front Row Joe and Segurito are now floating around the void inside the book. It coincidentally resembles the Craggle dream plane from Fraggle Rock: Back to the Rock quite a bit, but has English theater-related terms like "SNACKS" and "CINEMA" floating around. Front Row Joe is relaxed enough in this dimension to lean back with his arms behind his head. He quizzes Segurito on the English word for "salida", which he incorrectly guesses is "danger". Joe gives the correct answer, "EXIT", while throwing the word at Segurito. Amused by the game, Segurito bounces on the stacked yellow text "BASURERO" while quizzing Joe on the English word for that term and catapulting off it to fly through the void. Front Row Joe correctly states "TRASHBIN", as the word floats in blue. Segurito and Front Row Joe fall as if they are skydiving as the former asks for the English word for "amigo". Joe answers that it is "GOOD FRIEND", and the two bounce off an orange, balloon-like example of the text back into the air as the letters fall apart. They leave the book to return to the theater lobby. As Joe picks up the book, an English speaking cat that looks a lot like Poochy from The Simpsons taps both of them on the shoulder, saying "hello, guys". Noting that hello is "hola" in English, Front Row Joe says "hello, good friend!" He prompts Segurito to speak to him. He struggles before giving his best attempt at English: "exit, trashbin, good friend, hello!" Crickets chirp in the awkward silence that follows before everyone laughs. It irises out on the face of the English speaking cat. Again, there is no end card.
 * There is a variant of this trailer on the Zumbastico Studios YouTube channel where everything is shown in two side-by-side double screens, almost like it is getting viewed with 3D glasses.

Trivia: One of the posters in "Vamos a Cinemark" is of the logo for BITLS, one of the animation studios involved in the trailers.

Technique: 2D animation by Zumbastico Studios and BITLS.

Audio: Depends on the variant.

Legacy: "Ingles en 3D" is the final known on-screen appearance of Front Row Joe. The character, who received a 2019 redesign from Reel FX Animation Studios and ATK PLN, has had a smaller role in Cinemark's branding since, being exclusive to print ads, merchandise, and live costumed appearances.

3rd Opening (2009-2010) (Brazil)
Visuals: In front of a Cinemark in what appears to be a mall, a security guard with a flashlight slides in. He talks to the audience and opens the door to the theater, letting people in as he starts to sing the theater policy. Two women are seen talking to each other with speech bubbles that say "BLA BLA BLA" above them, which get popped by two kids. The security guard catches in his flashlight someone using a camera during the movie, who stops. He watches as a husband puts out his wife's cigarette. One guy tries to sneak in a pack of beer, but is stopped by everyone in the theater shaking their fingers at him as if to say "no". In aerial view, we see the security guard run through the theater corridors to make it in time to shine a flashlight on a trio of girls that sing a line. The girls change the lighting in the theater as a guy blows kisses, only to lean on the push door and open it, falling over. An old man points at the location of the fire alarm with his umbrella. A man and women kiss so passionately that they start turning red and emitting steam. This sets off the fire alarm and calls in the fire department to enter the theater, with three firefighters sliding down the pole and posing for the camera. Everyone gets in place in their seats for the movie as a bag of popcorn gets passed from person to person. The theater screen is shown, showing the Cinemark logo and the tagline "É MAIS QUE CINEMA. É CINEMARK." below. The audience throws popcorn into the air in a way that resembles fireworks. We zoom out to see the projector room, where a man changes the logo over to the one for Allianz. He explains it to the camera.

Technique: CGI by Casablanca.

Audio: The song, as well as the dialogue and cartoon sound effects. Composed by Gabriel Dibb and Vinicius Villani at Atakk.

4th Opening (2011) (Brazil)
Visuals: A werewolf bursts through the doors of a Cinemark theater and starts to sing. He runs up to a woman, scaring her into dropping her phone. She sings as she runs towards the exit away from the werewolf, meeting with her love interest, who is wearing a tuxedo. The man sings as he dances with the women. The theater screen behind them shows a space scene with fighting spaceships, some of which fly out of the screen into reality. One of those is an alien on a motorcycle-like ship, who sings a line. He leaps off his space-bike as he shoots two other aliens in the theater that are throwing empty bottles. We see a shot of the fire alarm, then the fire extinguisher, then two singing aliens made of slime, one yellow with one eye and the other green with two eyes (possibly the aliens the other alien shot liquidizing) as they seemingly start to melt. A stereotypical Italian mafia boss, accompanied by his gang, sings his monolog in a darker-lit part of the theater. He showcases how if the lights go out, they turn on again, as one of the gang members holds a cigarette and complains about being unable to smoke. We then see a shot of a young boy eating popcorn, which he then shares with his mom. The theater screen changes from the space scene to the Allianz logo, and a stage pops up below it. The man and woman take center stage, and all the other characters run up to join them and dance. The screen shows the Cinemark logo with the slogan "É mais que cinema. É Cinemark." It changes to the Allianz logo again as the audience throws popcorn in celebration. The man pops down into the floor and back up much closer to the screen, and plugs the insurance. The final shot is of the Allianz logo by itself on a white background.

Technique: CGI.

Audio: A catchy rockabilly song sung by the characters, as well as the occasional appropriate sound effect.

5th Opening (2012-2013) (Brazil)
Visuals: We see inside the megaphone of a director as he yells "order!" He puts down his megaphone and speaks to the audience as he backs up. The crew of the movie he is directing puts away the camera, lights, director chair, and Colosseum backdrop, and an actor and actress in Greco-Roman clothing leaves as he backs up, revealing a theater behind it all. The director walks up the stairs, continuing to talk before he starts to sing. The actor and actress are talking with beers in front of a "Bar Bla-Bla" backdrop. One crew member pushes away the backdrop, another shows them a "no beer" sign, and another starts talking to them about what they did wrong (inaudible under singing). As he starts to take away their beer, it turns out he didn't turn off his phone in the theater and it starts ringing, with the director chastising him singing on the screen. A woman in a pink shirt is filming the movie with her camera, so the director and crew drive their van behind her to tell her to put it away, which she does. The actor uses a match to light the actress' cigarette, which sets off the smoke alarm. A crew member stops her smoking by clapping a clapperboard in front of her. The cigarette falls to the ground and starts a fire, but three firemen put it out with a hose while singing. The lights go out, leaving only the glowing eyes of the actor and actress, but they come back on, causing the actress to sing in delight as she holds the scared actor. The director and crew run down the aisle. We see a shot of empty confectionary cardboard getting thrown away in the trash. After another shot of the director and crew, we see the audience excited for the movie. We see the director, crew, actor, and actress on a soundstage getting ready for filming, with a backdrop to the left side marketing Cinemark 3D (the clearest shot of the mostly absent Cinemark logo in the trailer). One member of the crew covers the scene with a backdrop with the Allianz logo and "Com você de A a Z" slogan on it. He explains it to the audience.

Variants:
 * On 3D prints of the trailer, the audience puts on the 3D glasses as they get excited for the movie.
 * On later 2D prints of the trailer and an upload of the video on the Cinemark Brazil YouTube channel, the Cinemark 3D logo is replaced by a Cinemark logo.

Technique: CGI by Exodo Animation Studios and Area VFX.

Audio: The song (vaguely similar to funk) and dialogue.

6th Opening (2013) (Brazil)
Visuals: Down a dark, foggy alleyway, a woman is running away from something, but is stopped at a dead end by a fence. It is revealed to be a pack of zombies chasing her, and she winces in preparation for the attack only to get interrupted by a ringing phone, which she and the zombies shush. A woman in the audience turns off her phone. The zombies walk out of the screen and into the audience. A couple is scared of one zombie's rising hand and screams, but he just shakes his finger at them. People take pictures of the zombies on stage like the paparazzi, and one loses its arm, which get thrown towards a different couple. The couple is understandably uncomfortable, but gives the arm back. A man who looks a bit from Tighten from Megamind that snuck in four cans of beer sits down, only for the zombies to attack and eat him as we see a close-up of one of the cans of beer flying through the air. An elderly, rich and pompous looking zombie with a suit, mustache and top hat is smoking a cigar in the theater. A zombie little girl responds by smacking him, which knocks his head off, and he eats his cigar. The smoke from the cigar still manages to float to a smoke detector on the ceiling and set it off. We zoom through a dancing circle of zombies to see two firefighters standing proud in the center. The firefighter on the right gives a thumbs up. Suddenly, the lights go out, causing one of the audience members to turn into a werewolf and howl. The lights go back on and the werewolf joins the stage to shake his booty and dance with the zombies and firefighters. One dancing zombie detaches the arm of another and throws it, and it opens the push door so that some of the zombies can leave the theater. The remaining zombies, firefighters, and werewolf continue to dance, much to the excitement of the audience, as some audience members throw popcorn into the air. We pan away from the dancers to reveal that the Cinemark logo is on the theater screen. Two zombie hands hold up over the scene a blue and white metal plate with the logo for the insurance company Allianz and its slogan "Com você de A a Z" ("With you from A to Z") on it.

Technique: CGI. This was made under the agency Z+.

Audio: A rock song with lyrics composed by Henrique Racz, as well as appropriate sound effects like howling wind, screaming, camera shutters, and the werewolf howling. At the end, a narrator plugs Allianz.

7th Opening (HEY HEY HEY) (2014) (Brazil)
Visuals: On a black background, we see a baby dressed as a spotted wild cat. He speaks to the audience in an uncharacteristically deep voice as the background reveals the front of a Cinemark theater, which a large cast of colorful characters is walking into with their popcorn, singing "hey hey hey, hey hey hey, hey hey hey!"

Those walking in include:
 * A firefighter lady who looks like Jessica Rabbit from Who Framed Roger Rabbit.
 * A chameleon in a purple suit.
 * Two goblin-like characters, one taller and one shorter.
 * A heavy-set Batman parody.
 * A blue elf with a red floppy hat and clothes.
 * A creature with a green, bird-like body and a big pink nose.
 * A stringy-haired magenta alien in a UFO.
 * An old lady with a parasol.
 * A pink unicorn.
 * An elephant wearing striped red pants.

After everyone enters the theater and the chameleon says a line, we see a buck-toothed drink and five feminine popped popcorn kernels run up the steps as they yell another line. A large green hand points a beer bottle and beer can out of the theater, to the anxiety of the bottle and grumpiness of the can. A black man with green zigzag hair is filming with a digital camera, and a blue man who also has zigzag hair is filming with his phone. The chameleon, who is seated between them, eats the camera and phone. As viewed from above, the big-nosed green birdlike creature and then several other characters, including a previously unseen green character with an afro, throw their phones into the air, which have sleepy faces and are yawning. The elephant walks up the aisle while saying a line. The firefighter lady starts talking as the lights go out, leaving the eyes of all the characters glowing in the dark. The lights go back on, right as the beer can is trying to sneak back in. He runs in circles, panicked, before being thrown out of the theater again next to the puzzled beer bottle. The old lady with the parasol stands on top of the unicorn and opens her parasol to push open the push door as she explains it. The focus is again on the firefighter lady, who explains and dances in front of a fire extinguisher. A frog in a yellow medieval bard outfit brought a cigar in and walks to the left towards an emerald colored dragon. He starts to smoke as the dragon blows up smoke to the fire alarm on the ceiling, which lights up. The firefighter lady runs in with the fire extinguisher and sprays it into the dragon's mouth, to its distress, and at the smoking frog, who "deflates" in disappointment. More characters, including the baby, the now happier frog, a pink haired woman, and a green haired woman with a purple mask and dress, talk to the audience excited about the movie before shushing. We see an overhead view of all the characters in every seat of the theater as balloons rise up from their seats, allowing them to fly. The background turns black, and with two final times singing "hey hey hey, hey hey hey, hey hey hey!", we see that flying with them is a banner with the Allianz logo on it. The background turns white as the characters fly off into the distance and the Allianz logo takes the screen. The shadows of the characters dancing appear and disappear.

Technique: Fluid hand drawn animation by Céu D´Ellia.

Audio: The upbeat and catchy main song, as well as plenty of dialogue and cartoon sound effects. At the end, a narrator plugs Allianz. Composed by Fabio Góes.

8th Opening (2016) (Brazil)
Visuals: Red stage curtains open to reveal hanging lightbulbs in the shape of "CINEMARK" that light up and are hoisted offscreen. Candy falls onto screen and forms into a fire extinguisher that sprays, with the text "Sistema Automatico de Detecçāo de Fumaça" ("Automatic Smoke Detection System") below. Red and white tickets form a door with an arrow pointing to it, with the text below now reading "Consulte a Brigada de Incêndio" ("Consult the Fire Brigade"). A stick figure made of white tickets leaves through the door as the text now reads "Para abrir a porta, basta empurrar a barra" ("To open the door, just push the bar"). Yellow, blue, black, and white sticky notes form a camera and red sticky notes form a "no" sign around it, and the text now reads "Proibida a captaçāo de imagens e sons" ("Capture of images and sounds is prohibited"). All of the sticky notes go into a little blue envelope. A red wheel used to control theater sets spins as film moves to its sides. The text reads "Por favor, nāo fume" ("Please, don't smoke") as the wheel turns into a "no" sign and a cigarette flies behind it. With the text "Proibida entrar na sala com latas e garrafas" ("Entering the room with cans and bottles is prohibited") below, cut-out animated people enter a theater. The way they sit forms a cell phone, which rings. The people then all slide downwards off the screen. Colorful straws cover the screen, with the text stating "O Cinemark nāo é responsável por objetos deixados na sala" ("Cinemark is not responsible for objects left in the room"). The other straws enter a trash bin made of red straws, which collapses. A bag of Cinemark popcorn shows up on a red background, and the popcorn starts popping upwards out of the bag. The popcorn forms a couple that kisses twice, before it fills the whole screen. The popcorn falls away to just the sides, revealing the Cinemark logo in the middle. The popcorn then covers and uncovers the screen again, and candy pulses out to frame the Allianz logo, with the text below it reading "Consulte um corretor ou acesse www.allianz.com.br" ("Consult a broker or visit www.allianz.com.br").

Technique: Stop motion animation by someone only known on Vimeo as "Dani".

Audio: In order: a triumphant and twinkly theme at the beginning, the candy falling, the fire extinguisher spraying, a fire alarm, the footsteps of the stick figure and it opening the door, a mysterious-sounding upwards marimba note when the sticky notes appear, the red sticky notes slapping down into a "no" sign, the notes crumpling, film running, someone going "mm-mm" in disapproval, people talking, a very short piano theme, the phone ringing, buzzing, and beeping, what sounds like the reversed and distorted voices of a crowd with the crumpling of the straws and a single note, popcorn popping, two kisses, and a stock harp glissando with a clapping audience that turns into a 5-note piano theme.

9th Opening (MC Pipoca & DJ Refri em Vai ser um Estouro) (2016) (Brazil)
Visuals: A red, expensive-looking car parks near a red carpet. The door opens, as a red foot exits. It is revealed to be a popcorn bucket character named MC Pipoca (basically, in English, MC Popcorn), who has a popcorn afro, a black beard, and a gold chain with a "C" pendant. A trio of popcorn bucket backup singer ladies who also have popcorn afros, known as the Pipocats, wait at and near the car as he greets DJ Refri ("DJ Soda"), a Cinemark drink wearing shades, braces, and purples headphones. Upon reaching the red carpet, MC Pipoca fistbumps DJ Refri, and the two chat. After some dialogue, MC Pipoca, DJ Refri, and the Pipocats enter the Cinemark dancing. The background turns to red splats and MC Popica and DJ Refri become cel-shaded, as the text "Mc PIPOCA & Dj Refri em" ("MC Popcorn & DJ Soda in") appears to their left. They move out of the way for the rest of the title, "Vai ser um Estouro" ("It's gonna be a Blast"). Back in the theater, MC Pipoca and DJ Refri take bottles and cans from two young popcorn bags. The Pipocats sing and dance on stage as MC Pipoca throws them away. Smoke hits a smoke detector, as the disclaimer text "Em caso de incêndio, jatos de agua serâo acionados." ("In case of fire, water jets will be added.") appears below. DJ Refri extinguishes a smoking popcorn bag's cigar by spraying his soda from his straw, as the drink sitting next to the popcorn bag shields himself with a parasol. DJ Refri is then shown leaning on a fire extinguisher, accidentally pushing down the lever and making it fly through the air as he falls over, startled. The Pipocats burst through the doors, singing while wearing firefighter hats. In front of a popcorn kid and a bespectacled Cinemark confectionary container kid, MC Pipoca demonstrates the push door; during this scene, the disclaimer "As saidas de emergência estâo estrategicamente localizadas. Para abrir, basta empurrar a barra." ("Emergency exits are strategically located. To open, just push the bar.") is below. The Pipocats sing on stage, and MC Pipoca sings below as he turns off a cell phone. He continues singing near a popcorn bag and drink in the audience, prompting the former audience member to put away his phone. DJ Refri then gets some rap verses: he puts away the video camera of a popcorn bag and puts a wooden "X" in front of the mouth of a chatty drink. An old popcorn lady takes a selfie, and the printed picture is shown, but she has a "no" sign held up in front of her by DJ Refri. A popcorn man and drink lady are startled when the lights go out, but they come back on as DJ Refri points at them cuddling in fear. Transitioning back to MC Pipoca and the Pipocats as the ones singing, we see the audience members all hold up and turn off their phones, with the disclaimer "A rede Cinemark nāo se responsabiliza por objetos deixados na sala." ("Cinemark is not responsible for objects left in the room.") below. The Pipocats dance on stage in front of the Allianz logo on the screen, as a popcorn bag in a tuxedo explains it. MC Pipoca and DJ Refri pose in front of the scene as it irises out. The Cinemark logo never outright appears, instead only being seen throughout the trailer as part of the confectionary characters.

Technique: CGI by CLANVFX. Rigging for the trailer by Fabricio Chamon can be found here.

Audio: It starts with a hip-hop beat, the door of the car slamming, and the honking of cars in the background, as MC Pipoca and DJ Refri talk. For the rest of the trailer, we hear a soul song sung by MC Pipoca and the Pipocats themselves, with some brief rap verses from DJ Refri.

10th Opening (2016) (Argentina)
Visuals: On a white background, a grumpy looking bald man wearing a tuxedo and bowtie walks in from the left. A list with marks for checkmarking hangs from the ceiling to his left. He brings out a stick for pointing and points to "ENCUENTRA TU UBICACIÓN" ("FIND YOUR LOCATION"), leaving a green checkmark next to it. He then points to "VISUALIZA LAS SALIDAS" ("VIEW THE EXITS"), leaving another checkmark, before shushing the viewers. Appropriately, he checkmarks "NO CONVERSAR" afterwards. "NO TOMAR FOTOGRAFÍAS" ("DO NOT TAKE PHOTOS") gets checkmarked as he points towards the audience with a grumpy look on his face. After he checkmarks "PROHIBIDO FUMAR" ("NO SMOKING"), someone angry in the unseen audience throws an apple and an empty drink at him. He rolls his eyes at the rudeness on display and throws them into a trash bag, as "MANTENER LA LIMPIEZA" ("KEEP CLEAN") gains its checkmark. Losing his temper at someone whose ringtone has been playing throughout the trailer, the man growls and throws his shoe at them, scowling. This checkmarks the final item on the list: "APAGUE SU CELULAR" ("TURN OFF YOUR CELL PHONE"). With one final angry glance at the audience, the man grabs his trash bag and exits stage right. The Cinemark logo fades in, with the url "WWW.CINEMARK.COM.AR below. The man peaks out from the right, twice pointing his fingers at first his eyes and then the audience in an "I'm watching you" gesture. He leaves as Cinemark and the url zoom in slightly before fading out.

Technique: CGI.

Audio: A narrator explains the rules throughout. Alongside several other cartoon sound effects, we hear the man's footsteps, a reoccurring phone ringtone that sounds like a power-up noise in a video game, the man shushing and growling, the audience laughing at the man after the apple and empty drink are thrown at him, and a boom at the end. The audio design was done by DMC Studio.

11th Opening (2016, The Angry Birds Movie promotional variant) (Brazil)
Visuals: We see the neon-lit outside of a Cinemark theater made of plants and trees on Bird Island, the setting of The Angry Birds Movie. Inside the theater, Bomb and Chuck take their seats with concessions on their laps. The screen shows an overhead view of the island, and Red crashes into the theater in front of it. Chuck slurps loudly as Red takes his seat, charred in ashes from the impact and emitting smoke. Bomb hands him his concessions as a sign reading "NĀO FUME" pops up below. The screen then shows a red hallway floorplan with a counterclockwise spinning arrow in the middle, labeled "CORREDORES". "SAÍDAS DE EMERGÊNCIA" then appears with two arrows that point to where the exits are located in the theater. The other text disappears to just leave "SAÍDAS" and a stylized door with a arrow pointing at it appears below. "EMPURRE A BARRA" appears with an arrow pointing to the door's push bar, and it opens. Fittingly a clip from the movie of Red slamming open gates hard enough to push a young grey bird is then shown. He walks grumpy until the yellow clerk at "Early Bird Worms" calls for him, perking him up with the thought of tasty worms. Back in the theater, the text on the screen reads "EXTINTORES DE INCÊNDIO" with four "X" marks near the screen's corners, as smoke billows from the left. It read "DETECTORES DE FUMAÇA", and six arrows point to the top of the screen, moving in from left to right. The lights go out, then back on again, as we see a shot of Red, Bomb, and Chuck in the audience, the former eating popcorn. The screen shows a shot of a Bad Piggy jumping on a trampoline from above, which gets Bomb and Chuck really excited. "NÃO FOTOGRAFE" appears as he blows a kiss to the camera, which shows the final results with UI similar to an iPad. He leaps again, prompting "NÂO FILME", with the UI appropriately showing the result getting filmed instead. He leaps off the trampoline one last time, only for his butt to get stuck on the screen. It seems the screen is stuck on his butt, as it continues to be the backdrop as the silhouettes of Red and two Bad Piggies (as well as another bird, possibly Chuck?) appear with the signs "SEM CELULAR" and "SEM UM PIO". On the screen, which is dark except for spotlights on the characters, the two Bad Piggies play catch with an egg as Red serves as the unfortunate "monkey in the middle", trying to catch it. He gets hit by the egg, which knocks him over, but he successfully catches it in his lap. Bomb, Chuck, and some other birds watch in the audience. Out of the theater, in a featureless white room, Bomb and Red pull back Chuck in a slingshot. He is shot forward with enough force that his beak pierces through and gets stuck in the screen, breaking it. Text plugging the film, "ANGRY BIRDS: O FILME", appears in front of him, as does the release date, "12 DE MAIO NOS CINEMAS". He struggles to get his beak out of the glass, to no avail, and dangles there, sad. The background turns black with the text "ASSISTA NA CINEMARK", as Red flies past again.

Trivia: The model for the theater, both inside and out, was also used on promos for The Angry Birds Movie that played at other theaters, including AMC Theatres, Regal Cinemas, and the American Cinemark.

Technique: CGI, presumably by Sony Pictures Imageworks.

Audio: There is an announcer throughout who explains all the rules. As for the rest of the audio, in order: a rhythmetic clap, the audience gasping when Red crashes, Chuck slurping loudly, a ding, various wooshes, Red slamming the gate open, his dialogue with the clerk, smoke, Red crunching his popcorn, the Bad Piggy on the trampoline laughing as Bomb and Chuck gasp in excitement, the trampoline squeaking and pictures being taken, a slam when his butt gets stuck, a phone ringing, the audience shushing, a quiet brass theme with the audience laughing, the slingshot getting pulled back, Chuck breaking the screen as the audience gasps again, him trying to pull himself out, and Red going "WEEEEE" in the traditional Angry Birds fashion.

Availability: Was used to promote The Angry Birds Movie.

12th Opening (2017) (Ecuador)
Visuals: We zoom into a Cinemark theater with five characters in front of it, each of them copyright-friendly parodies of movie characters: from left to right, Sherlock Holmes, the DC character Harley Quinn, Indiana Jones (who also, likely by coincidence, resembles Walter White from Breaking Bad), Trinity from The Matrix, and Superman. We zoom closer as Harley Quinn shows us the Cinemark app on her phone. We see seats fill up in the app as they get reserved, and then a QR code, which gets scanned by a lady working at the theater. With everyone in the theater lobby, Indiana Jones waits in the concession line and gets a tray with a bag of popcorn, three drinks, a hot dog, and some chicken tenders. We zoom in and out of the popcorn to transition to Harley Quinn and Superman eating it in the theater. Sherlock Holmes eats his chicken tenders, Trinity drinks her drink, but before he can bite into his hot dog, Indy is interrupted by someone loudly talking on his phone. Indy takes away the phone with his whip. Tracking footprints with his magnifying glass, Sherlock Holmes finds two literal film pirates filming the movie. He points at them, and they put their hands up in the air. Trinity puts on her shades as she drives a mother and her crying baby out of the theater on her motorcycle. Sipping his drink, Superman shoots his laser vision at the feet of two audience members with their feet up, making them put them down, before shushing them. He flies up to showcase the smoke alarm, and Trinity falls down in a Matrix-style slow-motion fashion with rotating camera to show the fire extinguisher. Sherlock Holmes investigates with his magnifying glass a light on the wall, as Indy and Harley open the push doors. The characters are shown seated as they put their 3D glasses on. The camera rotates to show the screen, which is showing a credit for the insurance company Seguros Suárez on a cloud background with the text "ASESORES PRODUCTORES DE SEGUROS" ("INSURANCE PRODUCER ADVISERS") and images of a white featureless person with a heart, a house, and a car below. The screen slightly zooms in before irising out, but the trailer isn't done yet: we iris back in to see a phone ringing on a theater seat. A hand takes it, and the logo irises out for real.

Technique: Blocky CGI by La Cuerda Producción Audiovisual.

Audio: A jazzy song with lyrics, sung by both a male and female singer on different verses. Sound effects include the crack of Indiana Jones' whip (the same infamous overused whipcrack sound effect from Johnny Test) and the crying baby. Composed by Ardillón Records.

13th Opening (2018) (Brazil)
Visuals: An elderly rockstar walks onto stage and sings into an old-fashioned microphone as a kid in the audience, who probably knows him, waves. He continues to sing as cameras flash from the audience. The two that were taking pictures stop doing so, looking ashamed. Two kids, one drinking from a bottle and another a can, try to enter the theater, but two older women slide in front of them to dance in the aisle. A very long haired stereotypical punk rocker with a skull and crossbones shirt starts to smoke in another aisle. Instead, he throws his cigarette. It sets a hipster's guitar on fire, to his primal joy. Three firefighters enter and put out the fire. A dancing woman shows where the exit is, and the theater goes dark on three kids, but turns back on as they air guitar. The woman by the exit pushes the door open and dances out. A young boy and girl throw away their empty drink and popcorn bag. As a woman throws away her own drink, many other woman surround the rockstar in admiration. The older women who danced in the aisle giggle in excitement, but the young boy who threw stuff away shushes them. The audience gets very excited as the rockstar kicks off the wall to be carried in the arms of the adoring crowd with a big smile. Everyone dances happily as the theater screen shows the logo for the healthcare company Prevent Senior, which has the slogan "Especialista em pessoas" ("People specialists") appear below. The rockstar sits next to the kid who waved at him at the beginning as the latter turns his phone off. They do a secret handshake and then pose for the camera. We see the screen with the Prevent Senior logo and slogan again, and zoom into it a bit. The Cinemark logo itself does not explicitly appear, instead being barely visible throughout on concession packaging.

Technique: CGI. This was made under the agency Z+.

Audio: The rock song the old man sings, as well as the cheering crowd, camera flashes, fire sirens, various other cartoon sound effects, and a narrator plugging Prevent Senior at the end. Composed by Lira Música.

14th Opening (2018, Detetives do Prédio Azul 2: O Mystério Italiano promotional variant) (Brazil)
Visuals: The three main characters of Detetives do Prédio Azul 2: O Mystério Italiano - a boy in green, a boy in yellow, and a girl in red - walk into a Cinemark theater investigating with their flashlights. The girl speaks to the audience excited, turning her flashlight off. We swipe over to a scroll on the wall with an ancient-looking font, reading "Pista Número 1" ("Clue Number 1") and "Tem sempre uma saída de emergência perlo de você." ("There is always an emergency exit close to you.") The kids look closer at the scroll with their flashlights. We see shots of them checking the theater with their magnifying glasses, and further shots of them studying the scroll, until an alarm goes off, with an animated version of a flashing light in the bottom corner of the screen, and the kids scatter. The boy in yellow speaks to the audience as the bottom right corner shows animated cameras - one digital, one video - get "no" signs drawn over them. The girl comes in from the right and rests her hand on his shoulder as she explains more to the audience, and the corner animation now shows a cell phone get the "no" sign drawn over it. We see a shot of her legs running up the stairs, then swipe to another shot of her reading another clue scroll, accompanied by corner animation of a fire extinguisher. Swiping again, we now see the trio seated in the theater with popcorn and drinks. The disclaimer "A Cinemark nâo responsabiliza por objetos esquecidos na sala." ("Cinemark is not responsible for objects left in the room.") briefly appears below. They speak to each other and the audience, at one point shooting finger guns towards the viewer. The logo for the film slams onto a black background, kicking up blue dust. It reads "D.P.A. O FILME 2: O MYSTÉRIO ITALIANO", with "D.P.A." in red and yellow, the rest of the text in blue, two blue footprints in the top right corner, and two horizontal green lines framing everything. It zooms out so that the Cinemark logo can slam into its former place. The logo is swiped to the left so that it, in turn, can be replaced with the Prevent Senior logo.

Technique: Live action with some 2D animation.

Audio: A whimsical detective-like string theme, which turns more "Italian sounding" at the end, as well as the dialogue, "swiping" noises, the alarm, and the sounds of the animated cameras.

Availability: Was used to promote Detetives do Prédio Azul 2: O Mystério Italiano.

15th Opening (2018, Spider-Man: Into the Spider-Verse promotional variant) (Brazil)
Visuals: We seen Miles Morales as Spider-Man and Gwen Stacy as Spider-Woman as they appear in the Spider-Verse movies, diving off of skyscrapers in New York as a "leap of faith". Their descent is shown through four split-screen shots. They then thwip out their webs and land onto the ground in front of a Cinemark. They talk to each other as they walk into the theater. Miles and Gwen swing into their seats, the former carrying popcorn and drinks and using his invisibility power. They unmask, only for Miles' thoughts to wander, as shown by a comic book-style yellow text box appearing above him: "SERÁ QUE EU ESQUECI DE CONVIDAR O PETER?" ("DID I FORGET TO INVITE PETER?") Gwen asks about the missing Peter as Miles makes up an excuse. On the theater screen, Peni Parker and SP//der are taking selfies. The disclaimer "É proibibo filmar e fotografar" ("Filming and photography is prohibited") appears below them. Noticing they were caught, the girl and robot appear shocked as Peni hastily throws her phone into SP//der's stomach. She hops off of SP//der, who sparks from the foreign object inside him, as Gwen thwips Miles' phone away from him, the former smirking as the latter gives a nervous smile. Back on screen, Spider-Man Noir lights up a lighter, with the disclaimer below reading "Em caso de incêndio extintores estrategicamente localizados e brigada de incêndio para auxiliar" ("In case of fire, strategically located extinguishers and brigade will assist"). We zoom out to see Peni to his left with a fire extinguisher. She sprays the extinguisher, but little comes out. SP//der, however, sprays enough out of a giant can that it completely covers Spider-Man Noir, giving a goofy poorly-drawn smile. Behind Miles and Gwen, Peter B. Parker enters the theater, carrying a pack of bottles. They are very annoyed with him for this, and the disclaimer explains why: "não é permitido entrar com latas e garrafas" ("it is not allowed to enter with cans and bottles"). Peter gets the memo and leaves. Again watching the screen, everything is in black and white. Many people are sitting in a theater. We pan to the left to a staircase, which all the lights shine onto. Spider-Man Noir leaps down the staircase and speaks to the viewers, his cape billowing in the (improbable for a theater) wind. His cape takes up the whole screen, and upon wiping away forms the disclaimer "As saídas de emergência estão estrategicamente localizadas, para abrir a porta basta empurrar a barra" ("The emergency exits are strategically located, to open the door just push the bar"). Alongside the disclaimer, we see Spider-Man Noir swing towards an emergency exit. He raises his foot high into the air and screams as if he is going to dramatically take it down, but instead his foot gently pushes the door open, and he politely presents the door with his hat off. Peter reenters the theater, now next to Miles, with a drink and hot dog. Below is the disclaimer "A Cinemark nâo se responsabiliza por objetos esquecidos na sala." ("Cinemark is not responsible for objects left in the room.") Despite his snack, he still steals a handful of popcorn from Miles. He then tries to thwip Gwen's drink to himself, and does successfully steal a sip, but Gwen thwips it back. On the screen, we see the Portuguese title and logo for the film: "HOMEM-ARANHA: NO ARANHAVERSO". On a blue gradient background with English copyright info below, we see, in rapid succession, the film's release month "JANEIRO" ("JANUARY"), the Cinemark logo, and the Prevent Senior logo.

Technique: CGI animation, presumably by Sony Pictures Imageworks.

Audio: The opening "leap of faith" is accompanied by a dramatic theme. The rest of the trailer has the characters' dialogue and a narrator of all the theater rules throughout, as well as appropriate sound effects like webs "thwipping".

Availability: Was used to promote Spider-Man: Into the Spider-Verse.