Atari SA

Background
In late 2000, French software company Infogrames Entertainment SA bought struggling publisher Hasbro Interactive from Hasbro, and with it the Atari brand name. After beginning to use the brand on certain games in 2001, Infogrames rebranded most of its subsidiaries as Atari in May 2003, while reducing its own presence solely as a holding company that licensed out the Atari brand name from Atari Interactive. In October 2008, the company fully purchased Atari, Inc. and in May 2009, was rebranded as "Atari SA", after many financial struggles.

1st Logo (October 26, 2001-December 2, 2003)
Visuals: On a, , or background is a giant tripod on the right, even larger than the screen, and it begins to rotate. On each rotation, a word appears and then wipes out on the left. Each of them have a tripod instead of A. These words are: ATTACK, REAL, BLAST, PLAY, ESCAPE, ADDICT, GAME and A@#%!. After this, the giant tripod zooms inside the screen with the name below, and becomes white (metallic for the black version).

Variants:
 * On the PlayStation 2 version of Splashdown, Stuntman and the PC version of Le Mans 24 Hours, the Infogrames logo appears at the beginning, without the armadillo and with "PRESENTS" below it. The logo then plays as normal.
 * The PAL PlayStation 2 versions of Splashdown and MX Rider feature a prototype version that doesn't feature the "A@#%!" word and more narrower text.
 * On TransWorld Surf, the background is lighter.
 * On Neverwinter Nights and the GBA version of Mission: Impossible - Operation Surma, the logo is still, the background is white and the tripod and text are black.
 * On Superman: The Man of Steel for Xbox, a still version with a background and copyright information appears below the logo. It follows after the third logo plays below.

Technique: 2D animation.

Audio: A disco synth followed with sudden crystallized noises.

Audio Variants:
 * On Neverwinter Nights, an orchestrated tune is heard.
 * On the GBA version of Mission: Impossible - Operation Surma, the opening theme of the game is heard.

Availability: Appears on several Infogrames titles from the time period branded under the Atari name:
 * Blue: First used on Splashdown, and went on to appear on TransWorld Surf (the next logo appears on the GameCube version of the latter), Stuntman (the GBA version uses a still version of the third logo), the PAL PlayStation 2 release of Superman: Shadow of Apokolips, and the PlayStation 2 and Xbox versions of Battle Engine Aquila.
 * Metallic: First used on TD Overdrive: The Brotherhood of Speed (simply known as Test Drive in North America) and also appeared on Godzilla: Destroy All Monsters Melee, Grand Prix Challenge and the GameCube version of Ikaruga.
 * Red: First used on MX Rider for the PlayStation 2, and also appeared on the 2002 version of Le Mans 24 Hours for PC. The still version was used on Superman: The Man of Steel for Xbox.
 * White (still version): Only seen on the original 2002 CD release of Neverwinter Nights (replaced with the next two logos on the expansions), and the GBA version of Mission: Impossible - Operation Surma.

2nd Logo (June 18, 2002-October 20, 2009)
Visuals: There is a rectangle with the Atari logo in it. The second "A" in "ATARI" is replaced with the tripod.

Variants:
 * The logo is normally seen sideways, where the text is facing the right.
 * On Driv3r for the GBA, the Atari logo is seen on a background with the stretched tripod (similar to the V-Rally 3 variant on the same console), scanlines and copyright year.
 * On Driver 2 for GBA, the shield with the logo, albeit with the more angular R (as if the bitmap was poorly-traced), is placed on a white background.
 * A similar variant appars on Dragon Ball Z: The Legacy of Goku II, but the logo is properly rendered.
 * On Micro Machines for GBA, there is a background with the stretched tripod posted over it (similar to the V-Rally 3 and Driv3r variants).
 * On Battle Engine Aquila, the sideways logo appears in the game's title screen and intro (the 1st logo appears at the beginning).

Technique: A still, sprite-based graphic..

Audio: None or the game's opening theme.

Availability: Appears on several Infogrames and Atari titles from the time period, mainly on the Game Boy Advance and the Nintendo DS. This was originally introduced as a print logo.
 * The version on a red background appears on Superman: Countdown to Apokolips and Beyblade V-Force: Ultimate Blader Jam for GBA.
 * Last on-screen appearance is on the PlayStation 2 and Wii versions of Backyard Football '10.

3rd Logo (September 11, 2002-September 23, 2003)
Visuals: There is a big ball with a reflection of the tripod over it. The picture zooms out, while concentric circles of glass swirl around the sphere. The ball appears to be inside of another white ball, with the remaining background  or white. Some letters quickly flip and change on the sides of the tripod, which make words (in order: Eat, Insane, Habit, Heavy, Chaos, React, Fear, Escape, Race, Real, Fast, Game & Play) and later the word "ATARI" comes in below the tripod. The circles slow down before the logo fades.

Variants:
 * On Neverwinter Nights: Shadows of Undrentide for PC, the logo is slightly altered: the tripod and the Atari text are replaced with the 2003 versions of each, meaning the tripod featured is the version that is shaped like an "A".
 * On the GBA version of Stuntman, the logo is still.
 * On Beyblade V-Force: Super Tournament Battle, the logo is shorter.

Technique: CGI.

Audio: Several noises followed with a computerized voice saying "ATARI". On the GBA version of Stuntman, a tune from the game plays.

Availability: As with the last logo, this appears on several Infogrames titles from the time period branded under the Atari name, mostly Xbox titles:
 * The regular red variant first appeared on The Terminator: Dawn of Fate and appeared on these games: TransWorld Snowboarding, Superman: The Man of Steel, Furious Karting, Apex/Racing Evoluzione, and the PAL release of Beyblade: Let it Rip!. It also appeared on a trailer for Battle Engine Aquila, and the demo of Fugitive Hunter: War on Terror, which can be found on the OPM Issue 71 demo disc.
 * The altered variant only appears on the original releases of Neverwinter Nights: Shadows of Undrentide for PC. If Hordes of the Underdark is installed, it will be replaced with the next logo.
 * The shorter variant appears on Beyblade V-Force: Super Tournament Battle for the GameCube.
 * The white background version appears on TransWorld Surf: Next Wave for the Nintendo GameCube, Unreal Championship for the Xbox, and the 2002 Micro Machines remake.

4th Logo (August 25, 2003-May 7, 2010)
Visuals: On a white background, the Atari tripod logo is shown. It is transparent white at first, and then fills up with a color. It zooms out, and "AT RI" is drawn around it. The tripod serves as the second "A" and adds a longer middle section of the tripod. Then, the letters slide behind the tripod.

Variants:
 * Like the last logo on game covers, the logo is sideways, where the text is facing the right.
 * The colors may be opposite ( background, white name), without any box around the text. This is mostly used on GBA and DS titles.
 * On the GBA version of Terminator 3: Rise of the Machines, the full logo appears, with the tripod on top (still having the longer middle section) and the Atari text (without the tripod as the second "A") below.
 * On Trivial Persuit: Unhinged and the PlayStation 2 version of Titeuf: Mega Compet, the logo is sped up and is higher pitched as a result.
 * On Risk: Global Domination and Jenga World Tour for the Wii, a slower, lower pitched version of the logo plays.
 * On PlayStation 3, some Xbox 360, and some later PC titles, an HD variant is used. This version misses the filling of the tripod - instead, it just appears and zooms out. Then the logo folds into the HD "High Definition Gaming" marker after completion.
 * On My Horse and Me, this variant is used, but without the HD part.

Technique: 2D animation.

Audio: A loud synth descending sound, then a whoosh and a beep at the very end.

Audio Variants:
 * The still version is silent.
 * On the original version of Sid Mayer's Civilization III: Conquests, the intro music plays over the existing sounds.

Availability: Appears on almost every title from the company released during this time period.
 * The still version (and the logo overall) made its debut on Blue's Clues: Blue Takes You to School for PC, and appears on mostly PC and kid-friendly titles, like Backyard Basketball/Junior Sports Basketball, My Horse and Me and its sequel, etc.
 * The animated version first appeared on The Temple of Elemental Evil for the PC and appears on many PS2, Xbox, PC, GCN, and Wii titles until its last appearance on Project Runway for the Wii (even though the 5th logo appears on the cover). It does also appear on at least one Xbox 360 title - Asterix at the Olympic Games - as well.
 * It also appears on Backyard Basketball and Duel Masters: Sempai Legends for the Game Boy Advance.
 * The widescreen version appears on Neverwinter Nights 2 for PC (base game and Mask of the Betrayer expansion).
 * The Atari HD version first appeared on Test Drive Unlimited for the Xbox 360 (and the later PC port), and went on to appear on Bullet Witch (Xbox 360), Neverwinter Nights 2 (PC, from Storm of Zehir onwards), the European version of Legendary (PS3, Xbox 360, PC) Race Pro (Xbox 360), Ghostbusters: The Video Game (PS3 (excluding Europe), Xbox 360, PC), The Chronicles of Riddick: Assault on Dark Athena (Xbox 360, PS3, PC), alongside game trailers from that timeline. It last appeared (and the logo overall) on the second trailer for Test Drive Unlimited 2. May have appeared on the Xbox 360 version of Backyard Football '10 as well.

5th Logo (May 25, 2010-November 25, 2014)
Visuals: Over a white gradient background, many little squares come together and form the word "ATARI" with its common tripod logo above. Both are in 3D view with a little shine. The URL "www.atari.com" appears below the text and tripod. The tripod is back to its original look.

Variant: The games usually have this logo still on a black background, with or without the box.

Technique: CGI.

Audio: Some kind of up-speeding console sounds.

Availability: Depends on the game:
 * Animated version: It debuted on the E3 trailer for Test Drive Unlimited 2, and later appeared on the game itself. It would also appear on titles such as the Star Raiders (2011), Warlords (2012) and Haunted House (2010) remakes, and the console versions of Backyard Sports: Rookie Rush.
 * Red box on white BG: Appeared on the iOS version of Haunted House, the 2011 Yar's Revenge remake, Backyard Sports: Sandlot Sluggers (with URL on the Xbox 360 version), Fishdom and Jewel Match on Nintendo DS (US version) and RollerCoaster Tycoon 3D.
 * Red box on black BG: Appeared on Blade Kitten, Dungeons and Dragons: Daggerdale, and The UnderGarden.
 * White tripod and text on black BG: Appeared on the PC version of Project Runway, Ghostbusters: Sanctrum of Slime, and the Nintendo DS version of Backyard Sports: Sandlot Sluggers.
 * Red tripod and text on white BG: Appeared on Atari Scratchers, Breakout: Boost, Asteroids: Gunner, Atari Greatest Hits Volume 1 and Atari Greatest Hits Volume 2.
 * White tripod and text on red BG: Appeared on Centipede: Infestation.
 * Black tripod and text in a white square on black BG: Appears on the DS version of Backyard Sports: Rookie Rush.

6th Logo (March 22, 2016-)
Visuals: On a white background, squares form the Atari tripod logo. After the tripod is completed, it slams down, sending many little squares everywhere. "ATARI" is on the bottom of the tripod, but unlike the last logo, the text is longer and there is no URL.

Technique: CGI.

Audio: Sounds of electricity charging, then a bass drop.

Availability: It first appeared on the trailer for Atari Vault on Steam, and later appeared on said game. It also appears on Roller Coaster Tycoon World, also for Steam. It later appeared on RollerCoaster Tycoon Adventures and Tempest 4000.

7th Logo (2020-)
Visuals: Just the Atari logo on a background, depending on the game.

Variants:
 * On Pong Quest, the logo zooms out onto a white background.
 * On Tempest 4000, the logo appears in white on a black background, and then flashes out.
 * On Kombinera, the logo is on a red background, similar to the 2010 logo.

Technique: A still, digital graphic.

Audio: None or the title theme of the game.

Availability: Appears on Pong World and the Nintendo Switch and Atari VCS ports of Tempest 4000, as well as Kombinera.

8th Logo (February 23, 2022-)
Visuals: On a background, the Atari logo zooms out, with the tripod showcasing various stripes of colors (like on Atari 2600 games and on commercials). The logo has a VHS effect to it. Afterwards, they fade out to make way for the brand's 50th Anniversary logo, which consists of various striped shapes of many colors forming the golden "50".

Technique: 2D animation.

Audio: A retro-themed sounder, with a whoosh for the "50" portion.

Availability: This is likely only to be used in 2022 as a celebratory logo for Atari's 50th anniversary.
 * First appeared on the trailer for the Nintendo Switch/Atari VCS port of Tempest 4000. Also appeared on trailers for Kombinera and Gravitar: Recharged and for a series of collectable Atari 2600 cartridges.
 * Appears on Atari Mania for PC and Nintendo Switch and on Atari 50: The Anniversary Collection.
 * Also shows up at the end of the interview between the company's current CEO Wade Rosen and Atari, Inc. founder Nolan Bushnell, and at the beginning of an interview with Warren Robinett, the creator of Atari's Adventure.