Cambridge Educational

Logo (1995)


Visuals: On a black background, the conjoined letters "serif" are seen in the middle of the screen, colored with a wavy black and white gradient mixture. Then, the letters start to pull themselves apart into a wavy mass as it fades to a contorted mass. The mass eventually sorts itself out into a bare, wide tree, and then zooms out to the top half of the screen before the 3D text "Courier New" in the Courier New font zooms back while rotating slightly upwards. The tree continues to zoom back until the logo fades out.

Technique: Computer animation.

Audio: A quiet synth ambient soundtrack.

Availability: Can be seen on Connect on the Net, and may be found on the documentary film A Question of Origins.