Fox Entertainment

Background
Created on March 21, 2019, Fox Entertainment is an American television production company and was formed out of what was included in Fox Corporation after The Walt Disney Company purchased (and later folded) 21st Century Fox Inc. Its divisions and subsidiaries include the Fox network, Fox First Run (for syndicated shows), Fox Alternative Entertainment (for unscripted shows), XOF Productions, MarVista Entertainment, Bento Box Entertainment, TMZ and the streaming service Tubi.

1st Logo (June 30, 2019-November 25, 2021)


Logo: Against a foggy blue background, the Fox logo in its corporate font and in light blue appears, letter-by-letter, followed by a light blue rectangle with "ENTERTAINMENT" in it underneath. Each letter brightens the background slightly.

FX/SFX: The constantly animated fog, the logo appearing.

Music/Sounds: A bang when each segment appears.

Availability: Uncommon. Seen on Prodigal Son (until its first season finale), BH90210 and What Just Happened??!. It made a surprise appearance on the 2021 TV special World Pet Games.

Editor's Note: Quite simple, but nonetheless still pretty nicely animated.

2nd Logo (September 29, 2019-)


Logo: On a wall made of several shapes with white sides, there are white shapes that resemble the word "FOX". The shapes around the "FOX" text suddenly shoot outwards and the circle shrinks from the middle, revealing dark blue circles. The logo then cuts to a dark blue background, with the "O" now just being a small dark blue circle and the text being encased in a large white circle. The circle then shrinks, forming the Fox corporate text, along with "ENTERTAINMENT" in a white rectangle. It continues to zoom out as the circle (which is now small) expands into the O's slit, completing the logo.

Variants:
 * Sometimes, the logo doesn't zoom out.
 * There is a longer version of this logo found on Trollbäck+Company's reel where it starts with a close-up of the shapes from an angle as the "FOX" text stretches out before going into the usual animation. The finished result zooms out on a black background.

Trivia: This logo, as part of the entire branding package, won Trollbäck+Company a Bronze Entertainment Clio in 2021.

FX/SFX: The shooting and zooming. This was created by Trollbäck+Company, who rebranded Fox at the time when this logo was first introduced.

Music/Sounds:
 * September 29, 2019-: A whoosh, wind blowing and a choir theme (this later became the new generic theme of the Fox network).
 * April 8, 2021-: A four-note synth theme which syncs up to the animation, which later became the new mnemonic of the Fox network. First heard on S2 E3 of The Moodys; and used in tandem with the other one.

Music/Sounds Variants:
 * On Outmatched, the previous logo's music is heard.
 * On the election special of Let's Be Real, the choir theme is absent.
 * Original Fox airings use a generic theme and a voiceover.

Availability: Current.
 * Seen on shows such as Bless the Harts, The Moodys, Duncanville, The Great North, Outmatched, the 2021 iteration of Fantasy Island, Call Me Kat, and Pivoting.
 * Also seen on the pilot episode of Deputy.
 * Don't expect to find this on The Simpsons, 9-1-1, 9-1-1: Lone Star, The Resident, Family Guy, nor Bob's Burgers, due to the company having no involvement whatsoever.

Editor's Note: A major improvement compared to before. The CGI here is beautiful, especially when combined with the theme used from April 2021 onwards.