Beijing Olympic Broadcasting

Beijing Olympic Broadcasting (BOB) was a joint venture between OBS and the Beijing Organizing Committee for the Olympic Games (BOCOG) to act as host broadcaster for the Olympic and Paralympic Games Beijing 2008.

(August 8-September 17, 2008)
Logo: We first see the Temple of Heaven on a green background before disintegrating to reveal a man starting to run on a background of Olympic Green. Then the color changes to blue as we encounter the Great Wall when a man later dives and swims with flames appearing as he swims. We later see some triathletes running and a shooter trying to aim. We later see a team rowing on a red background and later some equestrian athletes jumping. Then, we see two athletes doing BMX stunts, two athletes playing soccer and two men fighting in a judo match. Then, we see some women doing gymnastics followed by two people fencing each other, two women competing in table tennis, two men playing basketball and a man weightlifting, until we see some red swirls with the Beijing 2008 pictograms appearing constantly outside oof the swirl until it forms the BOB logo at the end.

Technique: A mix of CGI and live-action footage.

Variant: For the Paralympic Games, a different variant is used featuring live-action footage of people playing Paralympic sports.

Music/Sounds: An epic theme with some beats and drums.

Availability: Extinct; this was used in broadcasts of the Olympic and Paralympic Games Beijing 2008.