2K Play

Background
In 2007, Take-Two Interactive reorganized its budget game subsidiary, Global Star Software under the 2K Games brand, becoming its casual publishing arm known as 2K Play.

(October 23, 2007-November 6, 2012)
Logo: The usual 2K logo with "pLay" in a straight font below it. A curved line is seen under the "L", connecting the "p" and "a" to form a smiley face, resembling that from the Intel Play logo.

Variant: On the Xbox 360 version of Nicktoons MLB, the logo zooms in and out.

Technique: None.

Music/Sounds: Usually none, but sometimes the opening theme plays.

Music/Sounds Variants:
 * On the Xbox 360 version of Nicktoons MLB, crowd cheering and a "Charge" organ theme plays.
 * On the Nintendo DS version of Nicktoons MLB, a man says "2K Play."

Availability: Seen on casual games published under the 2K Play label. Its final known appearance was on Bubble Guppies for Nintendo DS.