IVS Video UK

(Late 1980s-Early 1990s)


Logo: On a black background, we see a white grid zooming in. As it zooms in, a -black gradient background slides down at the back of the white grid. The three big letters "I", "V", and "S", zooms out and embosses one by one. As they zoomed out and embossed, "I" turns, "V" turns , and "S" turns. A shadow fades in at the back of each letter. The bar appears via right slide effect at the bottom-left corner of the screen. After the bar finishes sliding, inside the yellow bar, the word " Serif " fades in.

Technique: 2D computer animation.

Music/Sounds: A low synth drone plays throughout the logo. A laser zap is heard when a white grid zooms in, three hit sounds, and a whoosh. As the word "VIDEO UK" faded in, a low synth drone stops.

Availability: Extremely rare. Seen on IVS Video UK tapes.