TVA "In Color"

1st (and only) logo (1966-1975) TVA "In Color" ID (1970s)

Nickname: "The Rooster", "Creepy Rooster"

Logo: Over a black background, a red rectangle outline stretches over two overlapping green and blue shapes in the background. Once the red rectangle comfortably becomes a rounded square, the background shapes fill themselves in the square before becoming the letters "T" and "M" on a white solid background in the square, thus forming the Télé-Métropole logo. The square zooms out into the top left corner of the screen, as three streaks (one blue, one red and one green) zoom out onto the background. A yellow curved line, a stylized rooster head and another red streak then draw onto the background, forming a stylized rooster.

FX/SFX: The animation of the rooster.

Music/Sounds: A creepy, whimsical woodwind theme, followed by an announcer (Martin Savignac) saying L'émission qui suit est télédiffusée en couleurs ("The following program is broadcast in color").

Availability: Probably extinct. Seen when TVA programs of the era were broadcasted in color.