Scholastic Entertainment

Background
Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is the media, television and film production unit of American book publisher Scholastic.

1st Logo (October 3, 1982-May 25, 1991)
Nicknames: "80s Book", "Scholastic Book"

Logo: On a black background, we see a white book with the words "A SCHOLASTIC PRODUCTIONS PRESENTATION" (in a black weird font) and black filmstrips zooming out in each other. It then disappears, as the filmstrips fade out. We see the word "Times New Roman" displayed below in a red Times New Roman font as the name fades in.

Variants:
 * A still variant with the filmstrips remaining, the left side of the book black and the right side red, and the text "Scholastic Productions and" under the book was seen on the 1st season of Charles in Charge.
 * An in-credit text has been seen on the special The Special Magic of Herself the Elf.
 * On Voyagers!, the filmstrip variant logo is black and was placed on a white background with the text "in association with" above and "Scholastic Productions" below.

FX/SFX: The book zooming out, the fading out of the filmstrips/text, and the "Scholastic" fading in.

Music/Sounds: The end-title theme of any show or TV special.

Availability: It's saved on programs at the time, such as the 1988 Clifford the Big Red Dog TV special, Charles in Charge on it's DVD prints, My Secret Identity, and Voyagers!. The in-credit text was seen on The Special Magic of Herself the Elf.

2nd Logo (January 1, 1990-September 14, 2003)
Logo: On a black background, we see a red rectangle fall down from the top of the screen. Then, the book from the previous logo and the white text "SCHOLASTIC" starts sliding in from the right. The text and rectangle merge together. The final product resembles the way the Scholastic logo looks on book covers.

FX/SFX: The rectangle falling, the text moving in.

Variant: There is a variant where the rectangle is bigger and more centered.

Music/Sounds: A light synth-piano theme, or the end theme of the show. On post-1997 Weston Woods videos, the logo starts out with a piano theme before transitioning into the Weston Woods theme.

Availability: Common. It appears on Goosebumps on DVD and VHS, and the live-action Animorphs series on Netflix and occasionally on Qubo. The version with the piano theme appeared on The Baby-Sitters Club which was released on VHS by KidVision. It is also seen before post-1997 Weston Woods videos, and segues into said company's logo. These releases (mostly VHS counterparts) still used this logo until 2003.

3rd Logo (September 10, 1994-December 6, 1997)
Nickname: "The Magic School Bus Logo"

Logo: On a blue background with colourful stars all over it, we see the Scholastic logo at the bottom left corner of the screen. In the middle of the screen is the logo to The Magic School Bus, which consists of a circle with the titular Bus, shaped like a rocketship and with the main characters in their original book forms visible through the windows, protruding through. Above the bus is the text "The Magic", and "School Bus" below.

Variant: On later episodes of the series, Liz pops out from behind the circle and waves at us.

FX/SFX: None except on the variant.

Music/Sounds: The closing theme of the show. However, when Fox Kids reran TMSB from 1998 to 2002, the bus's titular beeping was heard. The network's split-screen credits follows afterwards.

Availability: Seen on all episodes of The Magic School Bus on DVD and Netflix.

Editor's Note: This is a popular logo with Magic School Bus fans and is a favorite of those who grew up watching the show.

4th Logo (1994-1998)


Nicknames: "Scholastic Starfield", "Scholastic Book III", "Space-lastic"

Logo: On a background filled with stars, we see the white text "SCHOLASTIC" in its standard corporate font, with the book logo to the left of it. After a few seconds, the red strip appears behind the text.

Variant: There was a shortened version of this logo which begins after the red strip appears.

FX/SFX: The stars moving.

Music/Sounds: A loud whoosh. The short version is silent.

Availability: Seen on KidVision tapes of The Magic School Bus. The original variant appeared on earlier VHS releases of the show (identifiable with the titular Bus beeping near the end of the KidVision logo on a trailer for Magic School Bus tapes), while the short version appeared on later releases of the series (identifiable with the Magic School Bus trailer at the beginning of those tapes starting with the line "Here's your ride...there's your guide!").

5th Logo (1997-January 2004)
Nicknames: "The Strip", "Scholastic Book IV", "Scholastic Strip"

Logo: On a black background, the Scholastic logo (which is the same as always but "Times New Roman" is in a different font) flies around before settling in the center of the screen.

Variants:
 * PC games with this logo have a longer variation, which has slightly different animation and "SCHOLASTIC" is in its normal font.
 * Clifford the Big Red Dog uses a warp-speed variant.
 * On the VHS/DVD volumes of Clifford the Big Red Dog, the animation is slower.

FX/SFX: The flying logo.

Music/Sounds: None, but sometimes the theme song plays over. On the Clifford video games Clifford Reading and Clifford's Thinking Adventures, we hear a tambourine, followed by a horn fanfare accompanied with a strange sound effect.

Availability: Still preserved on reruns of Clifford the Big Red Dog on PBS stations and on VHS and DVD, and the 2002 adaptation of I Spy. Also seen on Clifford PC games like Clifford's Thinking Adventures and Clifford Reading, and I Spy PC games up to I Spy Treasure Hunt.

6th Logo (October 11, 2002)
Nickname: "Scholastic Book V"

Logo: Just the Scholastic logo in black and white on a black background.

FX/SFX: None.

Music/Sounds: The end theme of the movie.

Availability: Seen at the end of Tuck Everlasting.

7th Logo (September 15, 2003- )
Nicknames: "The Shining Logo", "Scholastic Book VI"

Logo: Over a black-red background, we see a glowing Scholastic logo with light in various angles and rotating shadows.

Variants:
 * The logo was originally produced in 16:9 widescreen, however both open matte and cropped versions exist.
 * A warp-speed version was used on Clifford's Puppy Days and Maya & Miguel.
 * A still version of the logo exists on CBeebies UK airings of Clifford's Puppy Days.
 * An alternate version exists where the logo has different angles and more shining effect.
 * In 2011, the logo was enhanced in HD and with a smoother framerate. This version was only used for current Weston Woods releases.

FX/SFX: The shining. None for the still version.

Music/Sounds: An uplifting string fanfare (or a choir theme) is sometimes use but more often than not, the closing theme of the show is used, or none. The Weston Woods releases start with the same piano tune from the WW variant of the 2nd logo then the Weston Woods theme.

Music/Sounds Variant: The still version has the show's closing theme plays over it.

Availability: Very common. It was last seen on Astroblast on Sprout. Appeared on Clifford's Puppy Days and Maya & Miguel on PBS, and the version with the music can be seen on software produced by Scholastic (such as Nickelodeon: Toon Twister 3-D and others) and Clifford's Really Big Movie. It can be also seen on international prints of WordGirl, but PBS Kids airings don't feature this logo. Weston Woods releases as well as its HBO Max prints still use this logo as of now.

8th Logo (July 12, 2004)


Nickname: "Scholastic Book VII"

Logo: Just the Scholastic logo on a black background.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on Stellaluna.

9th Logo (October 3, 2008-May 4, 2011)
Nicknames: "The Flipping Letters", "Scholastic Book VIII"

Logo: On a white background, we see the Scholastic strip logo, without the company name in it. Then, "S C H O L A S T I C" appears in it letter-by-letter.

Variant: On Sammy's Story Shop, there is a copyright notice about the production.

FX/SFX: The letters appearing.

Music/Sounds: The ending theme of a show finishes over the logo. Sometimes, there will be kids laughing and a kid saying "Reading. It's a way of life." or "Reading. Everybody's doing it!"

Availability: Seen on Sammy's Story Shop and Turbo Dogs. The music version appears on some commercials for Scholastic, which aired in 2008 in between programs on Qubo.

10th Logo (October 16, 2015)
Nickname: "Scholastic Book IX"

Logo: Scrolling up in the credits, we see the Scholastic logo, only it's transparent against a black background and the outlines and text are all white

FX/SFX: Just the logo scrolling.

Music/Sounds: The closing theme of the movie.

Availability: Seen only at the end of the 2015 film version of Goosebumps.

11th Logo (December 6, 2019- )


Nickname: "Scholastic Book X"

Logo: The white book from the Scholastic logo zooms out. While flipping through its pages on a red background, the book briefly pauses in the center of screen in a manner resembling the 1st logo then flies into place as the rest of the red rectangle logo forms by wiping in from left to right.

Variant: On Stillwater, the logo starts with the Scholastic logo on a white background. Then, the rest of the logo plays, only sped up.

FX/SFX: Simple, yet effective 2D animation.

Music/Sounds: A re-orchestrated version of the 7th logo's theme. On Stillwater, the logo is silent.

Availability: Current. Seen on the rebooted Clifford the Big Red Dog series on Amazon Prime and PBS Kids, and Stillwater on Apple TV+.

12th Logo (November 10, 2021)
Nickname: "Scholastic Book XI"

Logo: On a red background, we see a the white book from the Scholastic logo. It's closed. It opens on its own, and then we see a bright flash and stars fly from the book. The text, "Times New Roman" fades in, while the logo zooms out to reveal that we were looking at a close-up of the logo on a black background. The book flashes, and a shimmer of light moves across the rest of the logo. Then, the red text, "Times New Roman" in the same font as the Scholastic logo turns into view (like someone sticking to the wall, and then swinging off).

FX/SFX: CGI animation.

Music/Sounds: A peaceful acoustic tune with kids laughing. Then, a 16-note (basically 4 of the same notes played 4 times) descending piano tune, and then a funky F chord plays at the end below, similar to "Maybe" by Andrea McArdle.

Availability: Only seen at the end of the 2021 movie, Clifford the Big Red Dog. Don't expect this to appear on the 2022 movie The Bad Guys, as the company wasn't involved at all, despite it being based on a book series published by Scholastic.

Editor's Note: Not a bad way to mark the company turning 101.