Potato

Background
Potato is a TV production company founded in March 2013 and is a subsidiary of ITV Studios.

(September 2, 2013-)
Logo: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (or "Part of the ITV Studios group") fades in underneath.

Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.

Variants:
 * Sometimes, the bottom notice is replaced with the 2013 ITV logo.
 * Sometimes, it shares the screen with other logos and appears still.
 * A variant exists where the Albert Sustainable Production logo is shown underneath.
 * Starting in 2021, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit gray or white background.
 * A compressed credits variant exists.

FX/SFX: The potato falling and the text fading in.

Music/Sounds: A boing and then a voice of the actor/actress from their respective TV shows (Bradley Walsh from The Chase, Omid Djalili from Winning Combination, Sam Faiers from Sam Faiers: The Mummy Diaries, Rochelle Humes from Ninja Warrior UK, etc.) saying "Potato!". Music/Sounds Variants:
 * Sometimes, either just the boing or the line will be present.
 * The ending theme of the show may play over this logo with the sounds intact.
 * On series 2 of The Big Reunion, we hear a slide whistle and then an alternate boing.
 * Otherwise, it's silent.

Availability: Current and common. Was seen on The Chase starting series 7, series 2 of The Big Reunion as well as the On Tour miniseries, Autopsy: The Last Hours of... and many more.