Disney Blu-ray

Background
In 2006, Walt Disney Studios Home Entertainment (then known as Walt Disney Home Entertainment) began releasing movies on Blu-ray Disc. Its first title was The Wild.

1st Logo (November 6, 2007-August 12, 2014)


Nicknames: "Disney Fireworks", "CGI Disney Castle", "The Beautiful Disney Castle", "Blu-ray Castle", "Magic in High Definition"

Logo: On a starry sky background, we see several colorful fireworks, in the same vein as the 2006 Walt Disney Pictures logo, exploding. Then we see the animation of the CGI Disney castle from the movie logo, which zooms away, and "DiSNEY", in the corporate signature font, zooms out from the bottom of the screen. A few seconds later, smaller text is written near the bottom of the screen, which reads "Blu-ray Disc", then two boomerangs appear. The slogan "MAGIC IN HIGH DEFINITION" fades in under it.

FX/SFX: The animation from the 2006 Walt Disney Pictures logo and the logo forming.

Music/Sounds: The sound of fireworks exploding, whistling, and cracking. At the end, there is a low synthesized chord, similar to the 2000 Lionsgate Home Entertainment logo.

Availability: Seen on Disney movies released on Blu-ray starting with Ratatouille, among others, until 2014, when Disney started using the same logo as their DVDs. Early and post-2014 releases go to the warnings after pressing play on the menu like this for example.

2nd Logo (2010s, unused)


Nicknames: "Disney Fireworks II", "Blu-ray 3-D Fireworks"

Logo: On a starry sky background, we see several colorful fireworks exploding, just like the previous logo. After that, three fireworks forming the shape of Mickey Mouse as the stars fall down to form the stylized "3D" logo (which has the Disney "D" symbol in the letter D) in, then "Blu-ray" flies in above.

FX/SFX: The fireworks and the star formation.

Music/Sounds: A majestic orchestral fanfare accompanied by the firework sounds, ending with the first four notes of "When You Wish Upon a Star" and a four-note dramatic orchestral tune. Composed by Machine Head.

Availability: It was supposed to be used for the Blu-ray releases of Disney movies in 3-D, but it was scrapped. However, this logo can be found on Machine Head's Vimeo account (which was uploaded on April 2nd, 2013).