Cinemark Theatres

Background
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the US & Latin America and previously operated in Europe, Canada and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st Opening (Front Row Joe) (1988-1989)
sc_8Xg7eRYM Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then Front Row Joe's cue begins introducing Joe, Elton, and Clyde.

Technique: Mostly smooth traditional cel animation, with some aspects of the Cinemark logo being in CGI. All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand.

Music/Sounds: An upbeat jazz/jump blues/doo-wop tune in a fast pace starts, then the Cat Ushers (aka The Blue Brothers) sing. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, it was decided to have Joe sing.

Availability: Extinct. Was used at Cinemark theaters during the period.

2nd Opening (Clyde Gets His!) (1989-1990)
NGkagLotNic Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

Technique: Same as the 1st opening.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Extinct. Was used at Cinemark theatres in 1989.

3rd Opening (Let's Party, Let's Rock!) (1990-1991)
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Technique: Same as the 1st opening.

Music/Sounds: TBA.

Availability: Extinct.

4th Opening (We're Gonna Party) (1991-1992)
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Technique: Largely cel animation, with prominent slit-scan animation at certain points, produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

5th Opening (1992-1995)
Logo: Instead of a single long policy trailer being shown before every movie, three 45-second openings are used interchangeably.
 * Hottest Ticket In Town:
 * You Got A Date:
 * Pinball:

Technique: "Hottest Ticket In Town" is mostly 2D cel animation, "You Got A Date" contains a mixture of cel-animated and 2D/CG hybrid shots, and "Pinball" places the cel animation in a CGI environment. Produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

6th Opening (1995-1997)
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Technique: CGI animation with superimposed cel-animated characters, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

7th Opening (Starstruck) (1997-early 1999)
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Logo: TBA.

Technique: CGI animation with superimposed computer-colored 2D animation, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

8th Opening (November 1998-2004)
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Logo: We open with a man hand-turning a series of gears. As he pulls the lever, we shift upward to reveal a couple waltzing in fancy dress. We then pan left to view a jazz band performing, the front-most performer's trumpet zooms in and we travel inside it. The trumpet reveals a series of fans and moves out to reveal a Greek statue against a modern cityscape. The metallic birds fly away as we zoom upward and starfighters fly into view. The scene transitions to space battle as various starships hover around a model of the planet Saturn (with another statue below it, positioned as if holding the planet despite not actually doing so). Saturn dissolves as we again pan upward, then one starfighter explodes as it flies toward the center of the screen. We again transition to the entrance of an old-Hollywood style Cinemark Theater, zooming up until we see the then-new Cinemark logo. A white flash of light appears which dissolves away from the theater and onto the Cinemark logo against a black background. The logo flashes, and a series of spotlights write in the slogan "The Best Seat in Town" with thin lines above and below the text. A purple aroura is seen behind the logo, which holds for a few seconds before fading out.

Technique: CGI by creative director Scott Wilson at production company Mars Enterprise in Dallas, TX.

Music/Sounds: A series of soundtracks matching the theme of whatever's on screen, segueing into a triumphant orchestral theme with a single string note holding over the final logo. Composed by Lee H. Martin. Now-deceased voiceover artist Mark Elliott says "Cinemark, The Best Seat in Town" over the completed logo.

Availability: Extinct.

9th Opening (Cinemark 20th Anniversary Trailer) (2004-2005?)
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Logo: TBA.

Technique: Live-action with superimposed CGI animation, produced by Cinema Concepts.

Music/Sounds: TBA.

Availability: Extinct.

10th Opening (Late for Showtime) (2004-2008)
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Logo: On a Cancun beach, Front Row Joe lays back on a beach chair with a Cinemark-branded umbrella behind it, drinking a Coca-Cola can. Joe briefly glimpses at his watch, and then performs a wild take as the watch reveals it's almost time for his show. Popcorn Penny is at a theater's box office when Clyde approaches her with a "click-click" sign. Joe leaves the beach with his belongings and enters a small striped tent. Joe emerges from the back wearing a red coat in a red convertible, and the tent collapses to reveal a cat with a towel over her. Penny is unamused by Clyde throwing a drink near a trashcan, so she melts Clyde with laser eyes and throws him in a trashcan, and a cat usher opens a door for her. Joe is still in his convertible, followed by a first-person shot of him driving away from the beach. Joe stops at a city traffic light as an old lady crosses the street. A Coca-Cola billboard and the smell of a popcorn cart get Joe's attention, but the convertible soon drives him away. Penny finds her seat next to Clyde, who prepares to smoke. A cat's butt hits Clyde and he swallows his cigarette and steam comes out of his ears; Penny points him to an anti-smoking sign. The sight of a candy store makes Joe lick his lips. Penny finds Elton using a cellphone near an anti-cellphone sign and flicks it out of his hand; the cellphone chatters as it moves below their seats. Joe arrives at the Cinemark theater and enters a door the usher holds for him. Joe grabs his concessions and enters the auditorium, as a mother takes her crying baby to the lobby. Joe then zips up to Penny as her expression slowly changes from bothered to satisfied. The theater screen show the Cinemark logo slowly zooming in while the letters between the "C", "M", and "K" wipe in from right to left. After the front row characters disappear from a vertically panning shot, the trailer cuts out.

Technique: Digital 2D animation produced by Happy Trails Animation and SmithGroup Communications. The animation overall looks brighter and rougher than the earlier Front Row Joe openings.

Music/Sounds: A variety of musical cues (composed by Cal Scott) and sound effects coinciding with the situations.

Availability: Extinct. This trailer was seen on select Cinemark locations in the US as well as Cinemark locations in South and Central America.

11th Opening (2008-2010s)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: Extinct.

12th Opening (2013-May 2014)
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Logo: TBA.

Technique: Computer graphics.

Music/Sounds: TBA.

Availability: Extinct.

13th Opening (Coca-Cola 3D) (2017-2022)
Logo:
 * 2017-2020: On a white background is "Welcome to Cinemark", with Century Theatres, CineArts, Tinseltown, and Rave Cinemas logos below. Several pieces of popcorn cover the screen. The popcorn falls down and ice cubes cover the screen. The screen is then drenched in Coca-Cola. A Coca-Cola branded straw drinks it all away, revealing a Cinemark popcorn bag and two Coca-Cola cups. "Enjoy The Show" and Cinemark and Coca-Cola logos below it appear.
 * 2020-2022: This version starts out the same way as the previous one, but the straw reveals a different popcorn bag and Coca-Cola cup. The screen fades to the Coca-Cola and Cinemark logos on a black background separated by a vertical line, then a Cinemark Movie Club advertisement appears with "cinemark.com/movieclub" and App Store and Google Play buttons below.

Technique: CGI animation, slightly modified from a pre-show video originally produced for Carmike Cinemas in 2012.

Music/Sounds: TBA.

Availability: No longer current. First seen on Cinemark showings of Pirates of the Caribbean: Dead Men Tell No Tales.

14th Opening (Euphoria) (May 27, 2022-)
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Logo: In slow-motion, a theater audience holding Coca-Cola cups react to an unseen scene with shocked expressions, which eventually turn into amazement. At regular speed, a young adult male holding a Coca-Cola cup and popcorn enters the theater as the audience applauds. "Don't miss the big moment." appears to the left of the man's face, then he orders some Cinemark concessions on his phone, and settles in with the crowd. Coca-Cola and Cinemark logos emerge from a small vertical line with a Coca-Cola copyright notice below.

Technique: Live-action, with some computer graphics towards the end.

Music/Sounds: An audio sample of Vesti La Giubba is heard, which abruptly gets cut with a drinking sound and cheering sounds. Then, Vesti La Giubba resumes and an announcer says "don't miss the big moment." The guy says "wait, what?" The cheering sounds briefly stop and the announcer continues with "Have your coke and popcorn ready to go with snacks in a tap." Then, the cheering sounds resume and the guy's friend asks "can you believe that?" The guy replies with "no."

Availability: Currently in use. First seen in front of Top Gun: Maverick and The Bob's Burgers Movie.