Joconda Video

Background
Joconda Video is a Greek home video company distributing local and foreign films. Nowadays, it focuses on releasing old DVDs (it stopped releasing new ones in the late 2010's) and publishing books aimed at young children.

1st Logo (1985-1999)


Nickname: "The Mona Lisa Logo"

Logo: We see a circle containing Mona Lisa's face zooming in on a black background. A sideways "J" forms on the top left corner of the circle, and letters beside it and below the circle form, showing "Joconda Video". Two stars (*) on each side of the circle form while this is happening. Below, "ATHENS FILM" wipes in in a yellow serif font. After that, a warning text starts scrolling.

Variants:
 * In another variant, there's different music, stolen from the first Turner Program Services logo (since that Greek home video company also released the 1983 film Thumbelina, a compilation of episodes from the anime series Oyayubihime, which opens with TPS's logo), and no warning text.
 * Another one, features a narrator, saying: "Η Joconda Video προτείνει: Κινηματογραφικές ταινίες, κλασικά αριστουργήματα σε απίστευτα χαμηλές τιμές. Είναι η μεγάλη προσφορά της Joconda Video, στη νέα γενιά" (Joconda Video recommends: Films, classic masterpieces in unbelievably low prices. It's the big offer of Joconda Video, to the new generation).
 * In another one, the ident stops, after the narrator says: "Η Joconda Video προτείνει:" (Joconda Video recommends).

Technique: The logo zooming in.

Music/Sounds: An excerpt of "Rondo Veneziano" by Tiziano.

Availability: Rare, Can be found on VHS releases like Bodyguard: Masyong Bagwisa Jr. (1986 Filipino film)

2nd Logo (1999-2010)


Logo: We see the Joconda Video logo, which features the circle with Mona Lisa's face, right next to a film with the word "JOCONDA", zooming out, in a blue background. After that, we see a blue/red-rounded label, which features the letters "ΜΙΛΑΩ ΕΛΛΗΝΙΚΑ" (I'M SPEAKING GREEK) and the flag of Greece and the sentence "Τα παραμύθια είναι..." (The fairy tales are...), appears near the logo.

Technique: The logo zooming in, the blue label and the sentence fading in.

Music/Sounds: An excerpt of the opening theme of My Little Pony: The Movie.

Availability: Common, found on Greek DVD releases.

Legacy: The animation is an improvement over the previous logo, and while the music is stolen, at least there's justification, as the film the music came from was distributed by the company.

3rd Logo (2004-2013)


Nicknames: "The Fairytales are Joconda", "The Stack of Joconda Films"

Logo: In a forest background, some shelves and some DVD cases appears. As the camera zooms in, the cases go back to their shelves, while the sentence "Τα παραμύθια είναι..." zooms in, too. After the camera stops zooming in and all the cases are putted back together, the logo of the company (see 2nd Logo), which is in the top of the shelves, shines from right to left. Then, the logo fades in the whole screen and starts zooming out. After the logo stops fading in, the sentence "χαμογελάει για τα παιδιά"appears.

Technique: The camera/sentence zooming in, the logo zooming out.

Variant: A slow-down version exists.

Music/Sounds: A majestic MIDI backing that appears to repeat twice, with a narrator saying "Τα παραμύθια είναι Joconda..." (The fairytales are Joconda...), and a woman singing "Joconda, χαμογελάει για τα παιδιά!" (Joconda, she smiles for the children!)

Music/Sounds Variants: On trailer of various Joconda videos at the time, a woman sings the Joconda song in the tune of My Little Pony theme song.

Availability: Seen on the newest releases of Joconda Video, though the logo was also used as for trailers from 2004 until 2010.