Dorling Kindersley Vision

Background
Dorling Kindersley Vision was a media division of the Dorling Kindersley publishing company, founded in 1991. They were known for producing educational TV shows and videos including Eyewitness, Amazing Animals, Dig & Dug with Daisy and See How They Grow.

1st Logo (1990's)
Logo: On a white background, the camera pans down to a CGI book. We see the words “ Serif Serif Serif Serif SerifSerif " in grey fade in underneath while one of the pages of the book flips. When the page finishes turning, we see the letters " Serif " in gold.

Variants:
 * This logo sometimes appeared as a still image after the end credits.
 * A closing variant exists, where the animation is reversed with the label name omitted.

Technique: CGI.

Music/Sounds: Two notes that sound like bells followed by some descending chimes, ending with a single flute note.

Music/Sounds Variant:
 * Sometimes the ending theme plays over the logo, or it is silent.
 * The closing variant has the same music without the flute note.

Availability: Can be seen on home video releases of Eyewitness, Dig & Dug with Daisy and See How They Grow.

2nd Logo (April 16, 1996-1999)
Logo: On a white background, we see the the standard print version of the Dorling Kindersley logo with the letters " Serif " in, along with the Partridge Films logo underneath it.

Technique: None.

Music/Sounds: The end theme of the show.

Availability: Was used exclusively after the end credits of Amazing Animals. It was also present on "Henry's Amazing Animals" VHS tapes released during the show's run on the Disney Channel.