Cinema Service

Background
Cinema Service was one of the two biggest film companies in South Korea. Being the first South Korea's largest entertainment company, it played an important role in the rise of the South Korean film industry.

1st logo (January 13, 2001-September 29, 2005)
Logo: We see a huge and white light that slides to reveal the word "CINEMA" in Tahoma Bold, zooming out. A searchlight enlights a grey floor to reveal and materialize the word "SERVICE" in, placed below and slighty to the left. At the end, the background turns black and the logo shines.

Byline:
 * 2001-2002: "a Locus Holdings entertainment company"
 * 2002-2004: "a unit of PLENUS Entertainment Inc."
 * 2004-2005: Bylineless.

Technique: CGI.

Music/Sounds: A long whoosh, followed by a high-pitched choir note.

Availability: Found on the company's early productions, like A Perfect Match and Everybdy has a Little Secret.

2nd logo (October 27, 2005-May 25, 2006)


Logo: On a black background, we see some big letters made in a crystal. The camera pans up and reveals a red crystal that passes, and reveals the letters of "CINEMA" zooming and spinning. A yellow light passes above and makes an /yellow energy that materializes itself to "CINEMA" in. This word, turns completely with a light transition.

Variant: On Princess Aurora, the word "SERVICE" turns into a dark vermillion color after its formation.

Technique: CGI.

Music/Sounds: A very dark three-note sounder with a whoosh, followed by sparkles and glockenspiel synths at the end.

Availability: Found on movies released in that time like See you after School. Its first appearence was on Princess Aurora.

3rd logo (July 13, 2006-September 7, 2016)
Logo: A boy throws a paper airplane against grass with clouds. Another paper airplane flies. Another one comes to the logo. As it arrives, it shows a Korean text reads "한국영화를 이끄는 힘", which means in English: "The power that leads Korean cinema". 2 boys and a girl walk on grass. They, along with the grass, become silhouetted. The picture shrinks, revealing the text "CINEMA SERVICE".

Technique: Edited live-action.

Music/Sounds: A soothing chamber theme with the accompanying sounds.

Availability: Uncommon, and no more current, as this was their final logo before the company ceased operations in 2016. It was seen on big-budget Korean productions including Castaway on the Moon. It makes a strange appearance on the digital restoration of the 1976 movie Taekwon V.