21st Century Fox

Background
21st Century Fox is an former American mass media company. In late June 2012, media mogul Rupert Murdoch announced a plan to split the publishing and media assets of his News Corporation into separate companies. In April 2013, he announced that the media company would be called 21st Century Fox, after movie studio 20th Century Fox, while the print unit would retain the News Corporation name, although it would do business as News Corp. On May 9, 2013, Murdoch unveiled the new logo. On June 28, the split was made complete. On December 14, 2017, The Walt Disney Company announced its intent to acquire 21st Century Fox's filmed assets. The deal was approved on July 27, 2018, with the acquisition completed on March 20, 2019; the rest of the Fox assets (namely Fox's broadcast and cable stations aside from FX, among others) were spun off into a new company called Fox Corporation.

(May 9, 2013)


Nicknames: "21st Century Fail", "The Overly-Simple Searchlights"

Logo: Two white searchlights turn on on a black background. They beam past the screen. As they move back, they cross and lower down and turn into a circle with the inverted lights. Right next to it, the words "21ST CENTURY FOX" fade in.

Trivia: This logo also appears very similar to the logos used by Fox Circle Productions and Odyssey Creative.

FX/SFX: The searchlights. This was done by Pentagram.

Music/Sounds: Whooshes similar to the start of the 20th Century Fox drum roll are heard when the lights turn on and pass the screen. Ethereal humming (likely sustains the final four note of a Fox generic theme from the 2003-04 season) is heard throughout, and when the logo forms into the circle, we hear digital robotic beeping.

Availability: Ultimately rare. This was only used as an unveiling video for 21st Century Fox's then-new corporate logo. It was never used on any films or programs as 21st Century Fox, like most media companies, used their divisions and subsidiaries to produce their products, and didn't create content under the corporate parent company.

Legacy: This is a very, very weak logo; the animation is overly simple, and while it does have some nice touches, it also looks way too corporate (though, admittedly, this was only used as an unveiling of their corporate logo).