Electronic Arts

Background
Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. It was founded by Trip Hawkins in 1982. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive and Ubisoft as of March 2018.

1st Logo (May 20, 1983-1999)
Logo: Against a black background, we see a segmented green square flip in, followed by a segmented blue circle and a segmented yellow triangle. At the same time, the words "ELECTRONIC ARTS" are formed below by two sets of lines coming in from the sides of the screen and merging together.

Variants:
 * Most games just feature the logo still, with the entire logo in blue and the text in white.
 * On John Madden Football for the 3DO, the steel-colored logo is visually in 3D (see 2nd picture).
 * On Grand Slam Bridge 2, the logo is red and featureless with golden text.
 * Need for Speed 2 has the logo in turquoise color zooming in with light spots on the floor.
 * For the variant on the PlayStation version of Viewpoint, the background is a space background. Then the 3D circle zooms through as we pan through the space. Then the light rays swipe through the circle to make the lines appear on the circle. Then it zooms out and the 3D Square and the 3D Triangle shapes (with lines intact), appear from left and right respectively forming the logo. Then "ELECTRONIC ARTS" appear in the game's font appears through the burning effect. Then the text dissolves. Then we move through as the 3D Square leaves the screen while the Circle moves onto the Triangle while the text zooms out through the burning effect this time reading "HIGH SCORE ENTERTAINMENT" (see here), appears while the Circle turns and glows yellow. Then the circle explodes as the text dissolves causing a hole in the triangle to appear. Then it slowly turns upside down and turns gray, becoming the Visual Concepts logo while "VISUAL CONCEPTS" (see here), appears through the burning effect forming the logo. Then the text rotates up and dissolves through fire. Then the VC logo zooms out as the games title zooms out turning with the light ray effect, making its position into the center as the light rays dim out. Then it fades into the opening intro of the game.
 * On Extreme Pinball, the blue logo is shown on top along with the High Score Productions logo (see here), on the bottom.
 * On Desert Strike: Return to the Gulf for the Super NES, the logo in blue zooms out and rests in the middle. It stays there for a moment before fading to black.
 * On Soviet Strike, the logo is purple.
 * On Wing Commander Academy, a animated series based off the Wing Commander series by Origin Systems, the logo is on a space background in turquoise and in 3D with the name below in Times New Roman. Above it is "Based on the story and characters created by Chris Roberts for the series of games produced by Origin Systems, Inc. and published by" in very small text.

Technique: 2D animation on the standard Genesis variant. The variants have different animation. None for the Wing Commander Academy variant.

Music/Sounds: None or the opening theme of the game.

Music/Sounds Variants:


 * B.O.B, released in 1993 on the Sega Genesis, had a series of ominous futuristic sounds which changed their pitch as the geometric forms flipped in. At the end, a "clunk" noise was heard. As far as we know, the SNES port of the game lacked the sounds.

Availability: Seen on SNES and Sega Genesis/Megadrive games of the era. Also seen on early PlayStation titles released by the company, as well as Saturn, PC and other systems through the era as well, including Soviet Strike, the Japanese version of Lemmings for 3DO, Escape from Monster Manor, John Madden Football for 3DO. It also can be seen on the animated series Mutant League.

2nd Logo (1994-1995)
5gcSG5XOJRE Logo: We see the segmented shapes from the previous logo, all in blue, float in from the sides of the screen and spin and place together in the middle. The cyan name "ELECTRONIC ARTS" then zooms down with a white outline and places below the shapes. The name then glows in white.

Technique: CGI animation.

Music/Sounds: An ominous synth crescendo that then ends with an orchestral hit.

Music/Sounds Variant: US Navy Fighters used a whoosh at first, ending with a very loud explosion sound.

Availability: Rare. This was Electronic Arts' first 3D-animated logo, so it only appears on DOS and 3DO games. Can be seen on Space Hulk (including the PS1/Saturn versions, the only titles on those systems to use this logo), US Navy Fighters, and the Japanese exclusive Perfect World.

3rd Logo (1997-2003)
Logo: We see many mixed-up flying letters, which quickly zooms to their usual places, forming "ELECTRONIC ARTS". There's a glow around the words, and the domain name www.ea.com fades in below.

Variants:


 * Anno 1503 contains the print version of this logo just zooming in. The same logo appears on Aliens vs. Predator: Extinction.
 * There also exists a variant without the URL; this was seen on Auto Destruct and Buffy the Vampire Slayer for the Xbox.
 * On Sled Storm, the logo is slowed down.
 * On Lego games published by the company, the logo is still, underneath the Lego logo and copyright information is below.

Technique: CGI animation.

Music/Sounds: An explosion, followed by a male announcer (in a synthesized voice) saying the company's name.

Music/Sounds Variants:


 * On Need for Speed: High Stakes, WCW Mayhem and WCW Backstage Assault, a different sound is heard and a female announcer replaces the male one.
 * On Future Corp: L.A.P.D., different sounds are heard, with a different Electronic Arts voice heard.
 * On Auto Destruct, the sound is in a lower pitch.
 * ReBoot: Countdown to Chaos and Need for Speed III: Hot Persuit has a descending series of computer blips followed by a synth stab.
 * On Diablo, a distorted computerized synth screech is heard.
 * On Need for Speed: Porche Unleashed, racing car sounds are heard.

Availability: Very common, seen on almost every Electronic Arts branded title released during this time, like Freedom Force, Sled Storm, Hot Wheels: Turbo Racing, Future Cop: L.A.P.D, Need for Speed titles until Porche Unleashed, WCW Mayhem, WCW Backstage Assault, Beetle Adventure Racing, ReBoot: Countdown to Chaos and Medal of Honor. After the next logo was introduced, this logo (in still form) remained on EA-distributed games, including Lego games from 2002-2003 and The Simpsons Skateboarding, but the animated version made a surprise appearance on Buffy the Vampire Slayer for the Xbox.

4th Logo (EA Games 1st Logo) (2000-2002)
Logo: On a white background, we see the then-current EA logo (an altered version of the "EA" part of the 1993-2000 EA Sports logo) in dark blue stacked on top of the word GAMES in light blue capital letters, encased in a circle. The circle rotates for a few seconds before placing itself into place. EAGAMES.COM fades in below along with the byline reading "EA GAMES is an Electronic Arts brand."

Variants:
 * On Desert Strike Advance for Game Boy Advance, the circle is absent.
 * On Rumble: Racing, the logo is already formed, but after a few seconds the circle spins really fast like the wheel of a car and drives away.
 * Game Boy games have the logo in monochrome.
 * On Sid Meier's SimGolf, the background is replaced with a cloudy sky.
 * On Lord of the Rings: The Two Towers, the golden ring of power appears in a fire and rotates to the logo.
 * There is also a variant with a black background (seen on Harry Potter and the Philosopher's/Sorcerer's Stone on PSX).
 * On American McGee's Alice, the logo bursts into flames, and we briefly see Cheshire Cat's face as the logo fades out.

Technique: CGI animation.

Music/Sounds: 'Whirling' effects for the rotation and when the circle stops there is a mild ding sound along with a thud sound.

Music/Sounds Variant:
 * On Medal of Honor: Underground, Allied Assault and Frontline, an explosion is heard in place of the ding.
 * On The Sims, the sound of a crowd cheering is heard, which continues into the Maxis logo.
 * A version with the sounds at half-speed exists. It can be seen on the "EALogo.HoQ" file under the video folder of the files of Medal of Honor: Allied Assault.

Availability: Very common. It can be found on EA-published games from 2000 to 2002 such as Need for Speed: Hot Pursuit 2, Cel Damage, Medal of Honor: Underground, Allied Assault and Frontline (with exception of the PS3 version, since it uses a custom variant of the 2006 logo), 007: The World is Not Enough, 007: Agent Under Fire, Ty the Tasmanian Tiger, and on The Sims from the Livin' Large to the Unleashed expansion packs. Also appeared on Harry Potter and the Chamber of Secrets for GBA.

5th Logo (November 24, 2001)
Logo: The letters "EA" are shown in its corporate font, like in the 4th logo, in light blue. Below the letters are the words "ELECTRONIC ARTS".

Technique: None.

Music/Sounds: None.

Availability: Appears on The Simpsons: Road Rage.

6th Logo (EA Games 2nd Logo) (2002-2005)
Logo: An updated version of the early 2000s EA Games logo with a slicker circle and "GAMES" in a more futuristic font, zooms out from the bottom of the screen, and presses itself causing it to flash and the slogan "Challenge Everything" appears through the light ray effect below the logo along with the byline "EA GAMES is an ELECTRONIC ARTS brand". The text remains there for a few seconds before the logo flashes and disappears as the bylines cut away.

Variants:
 * A still version of this logo, used on GBA, had the byline in different font with the blue aura still in place.
 * Harry Potter and the Prisoner of Azkaban for GBA had the logo on a piece of parchment.
 * A still version on a black background and more accurate print was used on NDS even a year later, on GoldenEye: Rogue Agent. The reason for this is because this game was released on all other platforms in 2004.
 * Another version with a white background was used on 007: Nightfire for GBA.
 * On Medal of Honor: European Assault, the logo starts out as normal, but shortly before "Challenge Everything" is heard, the logo fades to sepia tone and the quality deteriorates, similar to a 1940s-style movie.
 * An early variant of this logo (seen on Harry Potter and the Chamber of Secrets for PSX) had the logo moving much slower and more choppily. The "Challenge Everything" voiceover is omitted, and the "EA Games" voiceover is not reverberated.

Technique: CGI animation.

Music/Sounds: Multiple voices say "EA Games" simultaneously, then a boy whisper says "Challenge Everything". In the background a synth note plays (complete with a thud) as the logo presses itself, ending in a shut-off sound.

Music/Sounds Variants:
 * On TimeSplitters: Future Perfect, the music and voiceovers are higher pitched.
 * On Def Jam: Fight for New York, D-Mob, a character from the game, says "Challenge Everything" in place of the whisper.

Availability: Very common. Seen on games of the era, such as Freedom Fighters, Batman Begins, Catwoman, Need for Speed: Underground and its sequel, SimCity 4, Burnout 3: Takedown, The Urbz: Sims In The City, most 007 games of the era (such as Everything or Nothing) and most Harry Potter games of the era (such as the GameCube, Xbox, and PlayStation 2 versions of Harry Potter and the Philosopher's/Sorcerer's Stone, and Harry Potter and the Chamber of Secrets as well as Harry Potter and the Prisoner of Azkaban). It also appears on The Sims from the Superstar expansion onward (except on The Complete Collection, where the next logo appears instead), as well as the console versions and The Sims: Bustin' Out, and on The Sims 2 from the base game to the University expansion pack.

7th Logo (October 2005-2006, 2009)
Logo: On a black background, two white lines whoosh in. They later descend and turn right, forming the EA logo. The logo then makes a sudden boom, and it zooms out. The byline "EA IS AN ELECTRONIC ARTS BRAND" appears under the logo.

Technique: CGI animation.

Music/Sounds: A synthesised pounding sound, and then a sword drawing sound.

Availability: Despite only being used for a year, it's still common. Seen on games from the era, including Need for Speed: Most Wanted, Marvel Nemesis: Rise of the Imperfects, Burnout Revenge, Black & White 2, Harry Potter and the Goblet of Fire, and 007: From Russia With Love. It appears on The Sims 2 from the Nightlife expansion pack (although the last logo appeared on the packaging) to the Open for Business expansion pack as well as the console versions and on The Sims Complete Collection. Surprisingly, this also appears on the trailer for the 2009 game Need for Speed: Nitro.

8th Logo (2006-2011 (main logo); 2006- (variants))
Logo: On a black background, a black coin with the current EA logo on it rapidly zooms back and emits a red circle around it, then continues to zoom out slowly until fading out. Until 2007, the byline "EA IS AN ELECTRONIC ARTS BRAND" appears under the logo.

Variants: Due to EA's vast catalog, there are a large number of variants.
 * Sometimes, the logo doesn't zoom out when it's finished.
 * For example, on games from The Sims series until 2013, the logo is green with a blue outline, and at the end the famous "Plumbob" from The Sims appears at the top of the logo.
 * On the 2014 Need for Speed film, it is sepia-toned.

Technique: CGI animation.

Music/Sounds: The same synth pound heard on the last logo.

Availability: The original variant is uncommon, and was only used on The Simpsons Game, Def Jam Icon, Darkspore and Lord of the Rings: Conquest. The still version was only used on two games, Need for Speed: Carbon and the Nintendo DS version of G.I. Joe. Also seen on some earlier trailers (before the new ones with a custom logo).

9th Logo (2021-)
Logo: Just the text reading "Electronic Arts" in a new font called Electronic Arts Display.

Technique: 2D animation.

Music/Sounds: None.

Availability: This might appear on trailers, as well as games.