DreamWorks Animation

Background
DreamWorks Animation is an American animation studio, considered by many as a successor to Amblin Entertainment's feature animation division, Amblimation. DreamWorks Animation has produced a series of computer-animated films, including Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, How to Train Your Dragon, and Megamind, among others. It was formed by the merger of the feature animation division of DreamWorks Pictures and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks Pictures, it was spun-off into a separate public company in 2004. Starting with Over the Hedge, their movies were distributed through Paramount Pictures, who acquired the rest of DreamWorks SKG in February 2006.

In August 2012, DreamWorks Animation signed a five-year distribution deal with 20th Century Fox (now 20th Century Studios), then a subsidiary of News Corporation, which began after the release of Rise of the Guardians; and whilst in China, the company formed Oriental DreamWorks and in Korea, the company kept its distribution agreement with CJ Entertainment.

On April 28, 2016, Comcast officially announced that it was intended on acquiring DreamWorks Animation for $3.8 billion, valuing the company at $41 per share. The acquisition was completed on August 22 of that year, and became a unit of NBCUniversal. Universal Pictures took over distribution rights of DreamWorks Animation's films shortly after the 20th Century Fox deal ended; and they would release their first theatrical DWA film, How to Train Your Dragon: The Hidden World, on February 22, 2019. As of today however, Paramount Global still retains the TV (and select streaming) rights to most of the Paramount-distributed DreamWorks Animation films under license from Universal Pictures via Paramount Worldwide Television Licensing & Distribution, which are also licensed by Trifecta Entertainment & Media for syndication. In Japan, DreamWorks titles are currently distributed by GAGA in partnership with Universal's Japanese distributor, Toho-Towa.

Note
Before 2004, films released by the company had the DreamWorks Pictures logo.

1st Logo (May 15, 2004-November 17, 2009)
Nicknames: "The Moon Boy" "The Balloons" "DreamWorks at Daytime"

Logo: We pan up through a cloudy light blue sky at daytime as the familiar DreamWorks crescent moon is seen. A boy (similar to that of the 1997 DreamWorks Pictures logo) flies up onto the moon holding a bunch of balloons, and as he takes his place, he takes out his fishing rod and casts it, while letting go of the balloons. The camera pans further up into a cloud formation similar to the DreamWorks Pictures logo, as the balloons fly up and then pop into the "Times New RomanTimes New RomanTimes New RomanTimes New RomanTimes New RomanTimes New RomanTimes New RomanTimes New RomanTimes New RomanTimes New Roman", in its corporate font. The text slightly eases in as "Times New Roman", underneath a dark blue line, fades in underneath.

Trivia: This logo would later be used as one of the sky backgrounds used for the DVD and Blu-ray menus to Shrek Forever After, albeit zoomed in.

Variants:
 * On Shrek 2, as well as DreamWorks Animation's DVD releases until Over the Hedge, there's an early version of the logo where it just says "Times New Roman" underneath.
 * On The Madagascar Penguins in A Christmas Caper, the "Times New Roman" variant of the logo has the boy and the moon above.
 * On Over the Hedge, only the line appears below the name. A rare version of this exists where it has the boy and the moon above; however, unlike the former, this actually wasn't used on any films, it's only known to have appeared on the trailer for Flushed Away and a teaser for Bee Movie.
 * Starting in 2006 with Flushed Away, the kid and the moon appear above the text, replacing the two cumulus clouds in the far middle of the logo. On the aforementioned film, however, it simply has "Times New Roman" underneath with lines on the left and right of it respectively, much like the regular DreamWorks Pictures logo. Starting with Shrek the Third, the text reverted back to the previous name (though the "SKG" text still appears at the end of films such as Kung Fu Panda).
 * On Madagascar: Escape 2 Africa and Monsters vs. Aliens, there are more clouds than usual and it stays on the moon when the kid releases the balloons, as the name fades in below.
 * On a teaser for Over the Hedge, an odd variant appeared where the moon and kid are more white than usual and the logo is slightly stretched from top to bottom, having the effect of cutting the moon off slightly at the top of the frame. This was also a placeholder logo for their DVDs.
 * On their handheld video games, there is a print version of the logo on a white background.
 * A still version of the logo exists at the end of their films.

FX/SFX: CGI by Pacific Data Images and yu+Co, using an HP workstation with custom 3D software.

Music/Sounds: A majestic and peaceful orchestrated piece, which is adapted from the track "Fairytale" from Shrek. Sometimes, the opening theme is heard or it is silent.

Music/Sounds Variant: On an MBC Persia airing of Shrek 2, the 2012 Universal Pictures logo's music is heard, due to a reverse plastering error.

Availability: Common.
 * Seen on all DreamWorks Animation films from the era, beginning with Shrek 2 and was last seen on Monsters vs. Aliens. It was also used as a placeholder home video logo until Over the Hedge.
 * It was seen on The Ghost of Lord Farquaad on a Shrek DVD sampler on General Mills packages of Cookie Crisp. It also appears on some video games based on DreamWorks Animation films, except for Shrek 2 and Shark Tale, which use the 1997 DreamWorks Pictures logo.
 * It was last seen on  Merry Madagascar.
 * On the Nickelodeon network premiere airing of Trolls World Tour, it was seen at the end of the bottom text credits, despite that film releasing two decades later after that logo.

Legacy: A memorable logo for those that grew-up with their films from the era.

2nd Logo (February 1, 2009-June 2, 2017, October 9, 2020, July 2, 2021)
Nicknames: “The Moon Boy II” “Dreamworks at Night”

Logo: In a starry nighttime sky, we see a full light gray moon. A shadow appears on it as it turns into a crescent moon, revealing the boy (now in light gray) from the last logo sitting on it. He takes out his fishing rod and casts it, swinging it around the clouds as the camera pans out. Then, the words "Times New Roman" zoom out and spread one-by-one below the moon, ending with "Times New Roman" appearing between two lines in light gray.

Variants:
 * On the Super Bowl trailer for Monsters vs. Aliens, the name underneath reads "Times New Roman", much like the normal DreamWorks Pictures logo.
 * There is a 20th anniversary variant of this logo created in 2014. The moon is pushed to the right more to accommodate room for the "2" on the left (with the moon taking the place of the "0" to form the "20") as the word "YEARS" appears underneath. Also, the logo is still and is silent. This can be seen on How to Train Your Dragon 2 and Penguins of Madagascar.
 * On the aforementioned anniversary brand campaign, it starts as normal, but when the boy's fishing hook swings by the screen, it sweeps up letters that form the word "YEARS" which then settle underneath the moon. From there, the number "2" appears to the left of the moon (with the moon taking the place of the "0" to form the "20") and the words "OF DREAMS" and "AND LAUGHTER" fade in below "YEARS" in columns. The DreamWorks text (without the line and "ANIMATION SKG") then fades in above the "20", as copyright information appears underneath the logo.
 * On the season 2 trailer for Jurassic World: Camp Cretaceous, the line and "ANIMATION SKG" are replaced with the Comcast byline.
 * A still version exists at the end of their films and most of their shorts.

FX/SFX: CGI done by DreamWorks Animation's Glendale campus.

Music/Sounds: A dreamy flute/piano/string piece that leads into a re-orchestrated rendition of the last logo's theme. Although, most films use the opening theme instead. The still version is silent or uses the film's ending theme.

Music/Sounds Variants:
 * On Shrek 3-D re-releases under the name of The Ghost of Lord Farquaad, it has the end of the theme from the previous logo.
 * On Puss in Boots, a flamenco theme is heard along with sounds of whipping and a whoosh.
 * On the short Puss in Boots: The Three Diablos, it is the same as the movie but with no sound effects.
 * Trolls and both The Boss Baby movies use different versions of the theme with their custom variants.
 * On Captain Underpants: The First Epic Movie, George Beard (voiced by Kevin Hart) and Harold Hutchins (voiced by Thomas Middleditch) hum the last part of the theme.

Availability: Common.
 * It was first seen on the Super Bowl trailer of Monsters vs. Aliens (the actual film has the previous logo), and later debuted officially on How to Train Your Dragon, and appeared on all DreamWorks Animation films from 2010 to 2017, with the final film to use this logo being Captain Underpants: The First Epic Movie.
 * Also seen on some licensed games from the company during this era.
 * Despite the logo's retirement in 2017, this has been used sporadically on later productions here and there, such as the trailer for the second season of Jurassic Park: Camp Cretaceous as well as the The Boss Baby: Family Business, due to using the original Boss Baby variant.

Legacy: Another memorable logo from the company. The night sky background might also be a reference to the DreamWorks Pictures logo.

3rd Logo (November 24, 2017-)
Nicknames: "The Moon Child" "Early Moon Child"

Logo: On a black background, some light blue paint streaks fill onto the screen, as some painted clouds start appearing, creating a daytime scene. The scene then fizzles with a sunset setting, growing in size from the top-right, as more and more clouds appear, slowly becoming 3D. As we zoom through the clouds, they take on a dark blue tint as the scenery turns to nighttime. A navy blue energy forms a white sphere in the center, and a child on the moon carves onto the sphere, forming the inverted print logo. Clouds blow in from the left and from the right, as the word "Times New Roman" forms from light streaks under the logo, followed by the Comcast byline wiping in, as some clouds disappear from the background while some remaining ones slowly move upwards.

Variants:
 * On trailers, the byline is already there when the name forms. A notable exception is on The Bad Guys as it uses the film's custom variant.
 * An early version exists where it has the print logo on a dark blue background, which was seen on the 2018 animated short Bird Karma.
 * An inverted version of this appeared on Trolls Holiday (where this logo debuted).
 * A still version exists.
 * On some current prints of Wallace and Gromit: The Curse of the Were-Rabbit (plastering the 2004-2009 logo), it is bylineless and fades out early.
 * A 25 Years variant was used before the Trolls World Tour variant. In this variant, clips from past DreamWorks Animation films were shown, before Guy Diamond (from the Trolls franchise, voiced by Kunal Nayyar) appears, hanging from the top of the screen by his hair. The clips disappear, and Guy sneezes and covers it in glitter to reveal the logo.

FX/SFX: CGI, mixing 2D and 3D animation.

Music/Sounds: It opens with a string/flute melody, sounding similar to the previous two logos' music, which then builds into a different triumphant fanfare, adapting some of the tone from the DreamWorks Pictures fanfare by John Williams, ending with a choir, similar to the choir from the 2nd Jim Henson Pictures logo. Composed by John Powell.

Music/Sounds Variants:
 * The still version is silent.
 * Sometimes, the opening theme of the movie would be used instead.
 * None or the ending theme for the print and inverted print versions
 * On some current prints of Wallace and Gromit: The Curse of the Were-Rabbit, the opening theme from the 2004-2009 logo on the aforementioned film plays over it.
 * On Dragons: Dawn of New Riders, the last part of the 2009 fanfare was used on the still version.
 * A short version of the fanfare was used on the DreamWorks 25 Years logo, which is only used on Trolls World Tour.

Availability: Current and common, but it may not last.
 * First seen on Trolls Holiday, albeit in a print version; the inverted version of this was seen on the shorts Bird Karma and Bilby (though online prints of the latter onward replaced it with a still version of the standard logo).
 * The standard version was first revealed on the trailer for How to Train Your Dragon: The Hidden World, with the fully animated version debuting on the film itself, and also appeared on Abominable, Spirit Untamed, and as variants on Trolls World Tour, The Croods: A New Age and The Bad Guys, with the former being shown after the DreamWorks Animation 25 Years logo.
 * This logo is also found at the end of The Boss Baby: Family Business, due to that film having the previous logo (albeit using a custom variant) at the beginning.

Legacy: This logo pays homage to the evolution of animation (mostly the 1997 DreamWorks Pictures logo, whom DreamWorks Animation spun off from, and the 2004-2009 logo), evolving from hand-drawn 2D animation into the 3D animation of today.

4th Logo (November 22, 2022-)
Nicknames: "The Moon Child II" "The Moon Boy's Sibling" "The "Debut of The Moon Child" "Dreamworks Metaverse"

Logo: Over a clear night sky, a new character, named the Moon Child, in the same design as the previous logo, stands up from their crescent, grabs it, and starts flying. The camera then pans throughout the sky, passing by various DreamWorks characters from past DreamWorks franchises and films; in order, the Bad Guys (from the film of the same name, all inside a car, waving at the Moon Child), Toothless (from How to Train Your Dragon, who flies out of a constellation and towards us), Po Ping (from Kung Fu Panda, on an island with a temple, performing a gesture), Ted Templeton Junior (from The Boss Baby, on the other side of the island, surrounded by toy blocks and a baby bottle), and Poppy (from Trolls, inside a bubble). The Moon Child high-fives her, causing the bubble to burst and the scene to transition into a sunny atmosphere. We see some hills and a riverbank in this scene. The Moon Child then passes by Shrek, Princess Fiona and Donkey (all from Shrek), the latter whom they wave to. The Moon Child then flies above the clouds, back into the night sky. As they stop in front of the moon, the Moon Child casts their line, forming the print logo design. After, this text fades in: Times New Roman A COMCAST COMPANY

Trivia:
 * The sequence lasts 32 seconds and took eight months to create.
 * The Moon Child is ambiguous and gender-neutral, to appeal to more viewers.
 * This is to strip away from Gender Labels and make the fanbase better.
 * The background of 2D art is meant to represent the matter that connects all life and makes up dreams.
 * The DreamWorks characters shown will differ throughout every upcoming film.

FX/SFX: Advanced CGI animation, which incorporates elements from the previous logos.

Music/Sounds: A re-orchestrated and more majestic rendition of the 2nd and 1st logo's theme, with brass instruments being more prominent. Composed by Harry Gregson-Williams.

Availability: Brand new.
 * The logo debuted on DreamWorks' YouTube channel as an unlisted video on November 22, 2022, and is expected to debut on Puss in Boots: The Last Wish (which was sneak-previewed on November 26th, and will be officially released on December 21st). Trailers for the film use the previous logo instead.
 * Currently, it is being used in tandem with the previous logo.

Legacy: The entire logo serves as an homage to the entire DreamWorks library and their history with successful films.