Screentime

Background
Screentime TV is mainly New Zealand's premiere producer of drama, actuality, documentary, and corporate television. Since their first production in 1996 they have produced more than 1000 hours of high-end television programs for all of the major New Zealand television networks. Screentime has achieved considerable success abroad, their factual projects include the long running series Police Ten 7, Beyond the Darklands, The Missing, Illegal NZ, Descent From Disaster, and Marae DIY. In addition, Screentime has produced several successful documentaries including the award winning Colin McCahon: I Am, Are Vitamins Killing You?, Mercury Falling, Profiles, Street Kids and the 18 hour live broadcast for Maori Television Services Na Ratou Mo Tatou: They did it for them on Anzac Day 2006, 2007 and Tribute 08. It occasionally merged with Communicado to form "Screentime/Communicado".

1st Logo (1996-2001)
Nickname: Early Screentime

Logo: A dark blue rectangle with a blue S is drawn in a half dark blue/white background. The words SCREENTIME colored in white/dark blue.

FX/SFX: The drawing.

Music/Sounds: The ending theme.

Availability: Seen on Popstars, Tattoo, and others.

Editor's Note: TBA.

2nd Logo (2001-2003, 2004)
Nickname: The Flashing, Scaredy Kiwis, "New Zealand' s Scary Lightning Logo"

Logo: On a dark gray gradient spotlight background, you can see the same dark blue rectangle complete with the same blue S from the first logo, only with some scribbles under the half end of the rectangle. On top of the S is the word "Times New Roman", which is under another word ("Times New Roman"), with a white line sandwiched between both of these letters. Suddenly, we see and hear a lightning which appears for just one little second, and later disappears. The remainder of the logo is still.

Variant: A different/later version with only the Screentime information shown sometimes exists on most material made by the company.

FX/SFX: The lightning appearing quickly then leaving, and the letters and the logo as they stay still in their usual positions.

Music/Sounds: A thunderclap sound which is then complete with the same howling music, heard from the logo from the other company which Screentime later merged into.

Availability: Seen on many Screentime/Communicado produced documentaries and series or films by this era. These programs consist of The Big Art Trip, a historical documentary about New Zealand, and many others, possibly most earlier episodes of Police Ten 7.

Editor's Note: The sudden flash of lightning along with the thunderclap has definitely scared various viewers.

3rd Logo (2001-2011)
Nickname: "Screentime 2000"

Logo: This logo features almost the same animation as many previous logos for this company, except that it is set in a light white/blue gradient background. The blue S animates as usual by being formed by a white stem of light and is followed by the words "Times New Roman" and "Times New Roman". These words wipe in starting from the second word to the first one when the animating happens.

Variant: An enhanced version was first used from around 2004. Only the information of Screentime is shown, which is eliminating the one about Communicado which later ran out of business by this era. It exists on almost later prints of many Screentime material since what was just mentioned before.

FX/SFX: The flash as well as the wiping in of the words.

Music/Sounds: It is either a whoosh complete with choir music, or mostly just an end theme for many documents/films or series made by Screentime.

Availability: The Screentime/Communicado variant (the early version) was mostly seen on Police Ten 7, Colin McCahon: I Am and many other Screentime produced material and lastly seen in early 2004. The later variant which is the one without the Communicado info, was also first used in 2004, and can be seen on current prints from material made by the company itself.

Editor's Note: TBA.

4th Logo (2011-)
TBA