Bona Film Group

Background
Beijing Polybona Film Distribution Co. Ltd. (simplified Chinese: 保利博纳电影发行有限公司; traditional Chinese: 保利博納電影發行公司), also known as Polybona Films or the Bona Film Group, is a Chinese production company and distributor of films from China and Hong Kong. It is run as a subsidiary of the China Poly Group, and is one of China's largest share-holding film distribution companies. It started up as Beijing Bona Cultural Exchange Co Ltd (北京博納文化交流有限公司) in 1999, and was the first domestic private firm to receive a film distribution license from the State Administration of Radio, Film & TV (國家廣播電影電視總局, SARFT) of China. In November 2003, it merged with the China Poly Group, a wealthy business conglomerate wing of the Chinese military, the People's Liberation Army, to form PolyBona Film Distribution. The company has distributed over 120 domestic and foreign films, including Confession of Pain, Protégé, The Myth, Initial D, and Dragon Tiger Gate, generating over RMB 1 billion (approximately US$130 million) in box office revenue, capturing over 20% of the overall market share for five years running. It has also co-produced over 20 feature films including The Warlords, Red Cliff, Flash Point, and After This Our Exile. It was named "the Chinese Miramax" by Screen International in 2005, and its CEO, Yu Dong, was described as one of "the future’s most influential filmmakers" by The Hollywood Reporter in November 2006. In early 2007, PolyBona became the first privately-owned film company in China in securing international private funds, having successfully closed investments from Sequoia Capital China and SIG Asia Investments. The same year, Variety recognized the successful growth of Polybona Films, and wrote highly about its transforming from Miramax to Paramount. In December 2010, Bona Film Group (博納影業集團) was the first Chinese film company to get listed on NASDAQ (BONA) with Polybona, Cinema Popular (人人電影) and Distribution Workshop (發行工作室) as subsidiaries. Fox's parent company, News Corporation, also has a 19.9% stake in Bona. In 2014, the company had a 10% share of the Chinese box office, earning CN¥3 billion from 12 films released. The same year, the company was the fourth-largest film distributor in China, with 5.99% of the market. As of April 2015, the company was worth US$542 million. In Q1 of 2015 it had a gross profit of US$45 million, a revenue of US$117.6 million and a box office gross of US$257 million. In November 2015, it was reported that Bona invested US$235 million in TSG Entertainment, resulting in a stake in six films distributed by 20th Century Fox, including The Martian (2015). In 2016 the company had a market share of 9%, with a gross of CN¥3.7 billion (US$532.2 million).

1st Logo (Early 2000s?-Mid 2000s?)
Logo: Lightballs shines to reveal the scenes of the CGI the camera pans after that the CGI gets colored when the camera is about to zoom in into the CGI clouds come out of the CGI and the word "POLYBONA" appears and the Chinese letters zoom in into the logo, when the camera gets closer to the text the background turns to blue and the words "F I L M S " in spaced out letters appears and a purple arc is seen below the word "F I L M S ".

FX/SFX: Amazing and incredible CGI animation.

Music/Sounds: A powerful orchestrated fanfare.

Availability: Rare. Seen on the very first films from the company.

Editor's Note: TBA

2nd Logo (Mid 2000s?-2010?)
Logo: Same as before, but the word "POLYBONA" and a purple arc appear the word "POLYBONA" and the same Chinese letters from the previous logo zooms out when the camera gets closer to the text the background suddenly turns to black and the word "F I L M S" in spaced out letters appears and the word POLYBONA turns white with an light blue rectangle inside "POLYBONA" the logo stays still for a few seconds before fade out.

Variant: There's an still variant on a white background exists.

FX/SFX: Same as before.

Music/Sounds: Same as before.

Availability: Common.

Editor's Note: TBA

(2009?-2011?)
Logo: TBA

FX/SFX: Nothing special. It's a still logo.

Music/Sounds: None.

Availability: Rare. Seen on some films made by the company.

Editor's Note: TBA

(2011?)
Logo: TBA

FX/SFX: Same as the Polybona Films first logo.

Music/Sounds: The re-arranged fanfare from the Polybona Films logo. On early prints, it used the original fanfare.

Availability: Short-lived and very hard to find. It might be seen on some prints of Mulan (2011) and What Women Want (2011), but you can find it on Youku.

Editor's Note: TBA

(2011?)
Logo: On a light blue background, we see the word "BONA" in blue text and we see the white spotlight in "BONA" text. Below the word "BONA", we see some chinese characters.

FX/SFX: None. It's a boring logo.

Music/Sounds: None.

Availability: Very rare.

Editor's Note: TBA

1st Logo (2011-2015)
Logo: We see the scenes of a CGI, Suddenly we see the new lightballs. Lightballs form a CGI. TBA.

Variants:
 * Sometimes, the Chinese characters is changed.
 * On Flying Swords of Dragon Gate 3D, the logo is in blueish-greenish tint, and it is zoomed in.
 * Some films have the logo shortened.

FX/SFX: Same as the Bona International Film Group logo.

Music/Sounds: The Bona International Film Group fanfare. On some trailers, the fanfare is shortened.

Availability: Common. Seen on Bona Film Group movies from 2011-2015.

Editor's Note: TBA

2nd Logo (2015- )
Logo: Same as the first Bona Film Group logo, but it zooms in on a sky background to reveal the CGI words "B O N A", "F I L M", "G R O U P", in blue kanji text. A few seconds later, we see a blue-white spotlight in "B O N A" text.

Variants:
 * Starting with A Dog's Way Home (A Spin-off to A Dog's Purpose), the logo is now shortened.
 * Like the previous logo, the Chinese characters is changed is seen on some films.

FX/SFX: Same as before.

Music/Sounds: Same as before.

Music/Sounds/Variants:
 * Starting in 2019, the fanfare is now shortened.
 * On Bloodshot, it's the opening theme to the movie.

Availability: Current. Seen on some movies from the company, such as A Dog's Way Home (2019).

Editor's Note: TBA.

Here is the logo history of the company (excluding the second Bona Film Group logo):