USA Films

Background
USA Films was created by Barry Diller in 1999 as an arthouse film division of his USA Networks/Studios USA by merging October Films, the original Rogue Pictures and Gramercy Pictures. In 2001, Diller sold Studios USA to Vivendi S.A., and then in 2002, Universal Studios merged USA Films with Good Machine and Universal Focus to create Focus Features.

1st Logo (1999)
Nickname: "The PolyGram-esque logo"

Logo: On a black background, we see the words "USA" and "FILMS" stacked together and separated by a thin red line. The whole logo is zooming in slowly toward us.

FX/SFX: Just the zooming in of the logo.

Music/Sounds: Just the opening theme of the movie.

Availability: Seen on the American trailer for Plunkett and Macleane. This logo is surprisingly seen on the Criterion Collection release of Being John Malkovich, after the Universal Pictures logo. Other releases however, either use the 2nd logo or just the Universal Pictures logo.

2nd Logo (September 17, 1999-May 9, 2003)
Nickname: "The Flag"

Logo: On a black background we see the 1999 USA Network logo, the letters in blue, and the word "FILMS" below the letters, also in blue. The animation is the same as the previous logo.

Variants:
 * On The Man Who Wasn't There, the logo is in black and white.
 * A print version of this exists.

FX/SFX: Same as the previous logo.

Music/Sounds: None or the opening theme of the film.

Availability: Uncommon. Seen on films such as The Man Who Wasn't There, Session 9, Gosford Park, Possession, One Night at McCool's, Traffic, Series 7: The Contenders, Being John Malkovich, and Waking the Dead, among others. Don't expect to see this on Pitch Black, as it's plastered with the Universal Pictures logo on all home media releases. It is unknown if this was seen on the North American release of Plunkett and Macleane.