Hallmark Entertainment

Background
Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.

1st Logo (October 8, 1994-September 28, 1996)
Nicknames: "The Stamp", "The Plate", "Hallmark Plate"

Logo: On a stylized brown or black background, a gold plate with the word "Times New Roman" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it):

Times New Roman

Variant: Sometimes, "Times New Roman" fades in after the logo forms.

FX/SFX: The "stamp".

Music/Sounds: None or the ending theme.

Availability: It's seen at the end of Hallmark-owned shows whenever they are reran.

Editor's Note: None.

2nd Logo (October 23, 1994-June 17, 2006)
Nicknames: "The H Ribbon", "Hallmark Ribbon"

Logo: On a black background, we see a stylized "H" made of ribbons, which is surrounded by a box zooming in, while "Times New Roman" in a silver Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.

Variants:
 * A filmed version exists.
 * Sometimes, "Distributed by" or "In Association With" appears above the logo.
 * At the beginning of some TV movies, "PRESENTS" appears below.
 * Occasionally, the copyright stamp is omitted.
 * There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger, and both are in black.
 * A still variant without the "H" logo can be seen in The Poseidon Adventure.

FX/SFX: The zooming.

Music/Sounds: The closing theme of the show, silence, or a short flourish fanfare.

Music/Sounds Variant: Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.

Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
 * It's retained on DVD releases of The Secret World of Alex Mack and Farscape.
 * This can be seen on the TV movie Sabrina, the Teenage Witch, followed by the first NBCUniversal logo.
 * On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one. The IAW variant appeared on the original CBS airing of Get To The Heart: The Barbara Mandrell Story.

Editor's Note: It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".