Paramount Pictures Italy

1st Logo (1936-May 17, 1955)


Logo: We see a snow-capped mountain against a dark sky. There are clouds that look like smoke over the mountain. Encircling the mountain are 24 white stars, accompanied by this text in a majestic script font overlapping the mountain, reading:

La Paramount Presenta

FX/SFX: None, just the logo fading in and out.

Music/Sounds: A dreamy orchestral tune, which still plays even after the logo fades out.

Availability: Very rare. Was seen on Italian movies distributed theatrically by Paramount as well as some US releases shown in Italy like Nights of Cabiria and My Favorite Brunette. It may also have been seen on Italian prints of films produced in the U.S. by Paramount; however, most current releases of those films are derived from domestic prints.

Editor's Note: None.

2nd Logo (c. 1955-c. 1968)
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Logo: We fade in to the backdrop of the 1953 Paramount Pictures logo. In the foreground, all 22 of the stars rapidly appear from left to right. After this, we see the text: La  Paramount    Films OF ITALY, Inc.

The word "Presenta" subsequently appears below, after which the logo fades into the Lux Film logo.

FX/SFX: The fade-in, the rapid appearance of the stars, and the text appearing.

Music/Sounds: TBA.

Availability: Ultra rare. This may have been seen on Italian prints of Paramount films of the time, but most current releases are run from domestic prints. Some of the Italian films on which the logo appeared were I Compagni and La città prigioniera.

Editor's Note: None.

3rd Logo (c. 1968-c. 1970)
https://youtu.be/uFgO_K2U2UE

Logo: We fade in to the backdrop of the 1953 Paramount Pictures logo. At about that time, we see the more rapid fade-in of the 22 stars and text reading: Exclusivita Paramount A Gulf+Western Company.

This text fades out quicker than the background.

FX/SFX: The fade-ins and fade outs.

Music/Sounds: None.

Availability: Ultra rare bordering on near extinction. This may have been seen on Italian prints of Paramount films of the time, but most current releases are sourced from domestic prints. The logo is known to have appeared on such films as Rosolino Paternò, soldato... and Un caso di coscienza. Editor's Note: None.

Final Note: Paramount stopped producing its own films in Italy after the formation of the Cinema International Corporation (later United International Pictures) in 1970; from that point, the standard Paramount logo was used on Italian prints.