Egmont Group

1st Logo (1985-1996)


Logo: On a gray background, a giant black circle zooms out to the center, with a blue light passing over it to reveal a gray colored map of the Scandinavian countries (minus Iceland) with latitude and longitude lines, with a shadow underneath. The globe keeps sparkling until the sparks fly out to form the Egmont logo (consisting of the word "EGMONT" in a very '80s Macy's-esque font, with the "E" and "T" connected via a line made to look like a square) via a yellow flash, and then, a pink comet shoots along the bottom to reveal "AUDIO-VISUAL-GROUP". Finally, one of the following things happens: The logo remains on screen for a few more seconds before fading out.
 * The map transforms into the word "Film" in a cursive font and colored black, transforming the gray background into hot magenta.
 * A thick blue border grows around the logo and transforms into a white/blue box, cut diagonally from the upper right to lower left corners, and the text "TRANS WORLD" on it in a tall Arial font. The text is a light red on the white section, and white in the blue section. The background also transforms into black.

Variant: At the beginning of tapes, the logo would become embossed on a different-colored background (pink for Egmont Film, brown for Trans World) and a warning screen would fade in the language the tape was released in. In the early years, the warning itself would also scroll up.

Technique: All the animation in the logo, which isn't too bad, despite a few bad effects.

Music/Sounds: An upbeat synth-disco tune with a "whoosh" at the beginning. This is an excerpt from "Victory" by Steve Martin from the Match Music library.

Availability: On old PAL tapes throughout Scandinavia. One example might be a Swedish tape of Bamse (a popular Swedish cartoon) or a Norwegian tape of Sesam Stasjon (Norway's co-production of Sesame Street, literally meaning "Sesame Station"), possibly with NRK's logo (and the CTW "Sparks" logo) coming after.

2nd Logo (1993-2002)
Logo: Against a blue marble background, a yellow square, a spinning blue circle (with part of it broken open), and a green L zoom out, and at the same time, a red square and blue dot zoom in, forming a face at the left of the screen. The face fades out a bit, and some copyright warning text scrolls up a la BFS Video. The face fades back in, and the text "EGMONT" and "FILM" or "ENTERTAINMENT AB" (in white) zoom out to the bottom from both sides of the screen. The left eye of the face (the red circle) winks.

Variants:
 * A still version of this logo sometimes appeared, either with the name or a URL.
 * A short version has the logo starting after the warning screen ends.

Technique: The zooming.

Music/Sounds: A techno tune plays during the warning screen, with a descending synth whoosh playing in-between the beginning (where the logo forms) and the end of the logo. A ding is heard when the face winks. On earlier releases, the tune would have a different ending with no whoosh, although the ding remained.

Availability: Easier to find, seeing as it's more recent.

3rd Logo (2000-2004)


Logo: In a starfield with lens flares everywhere, a blue paintbrush streak moves about like a ribbon. A green one and a red one follow suit, and the background slowly turns black before the ribbons form up the logo. The square is then formed by 4 yellow lines with a dot appearing which turns out to be the same Egmont face from the first logo, and the text "EGMONT ENTERTAINMENT" appears below in a stacked form.

Variants:
 * A still version of this logo sometimes appeared on films.
 * There is another version where the word "EGMONT" is below the face with "presents" appearing underneath the text.
 * For international releases the word "ENTERTAINMENT" has been replaced with "INTERNATIONAL"

Technique: The swirling of lines and sparks at background.

Music/Sounds: Either silence or a futuristic techno tune with several whirring sound effects, among others.

Availability: Uncommon. Appeared on several later Nordic VHS's and DVD's, as well as Norwegian film prints of films such as I Am Dina and Quicksand.

Legacy: One thing to note is that from 1992-2004, Egmont Entertainment was largely focused on foreign film distribution and international productions while Nordisk Film was used for domestic production. Starting in 2004, however, Nordisk Film would be used for both domestic and foreign production and distribution.

(1999-2004)


Logo: On a black or white background we see the same Egmont face logo from the last two Egmont Group logos but the name "EGMONT" is now written in childish font and appears in blue just like the logo above. Each of "I" letters in "IMAGINATION" has its own color like the logo that was seen on the top which are red, green and yellow, the word also appears in the childish font just the word that was seen above.

Technique: None.

Music/Sounds: None.

Availability: Rare. Appeared on several kid-oriented Nordic cartoons, but only sharing the screen with other logos.

(1990s-2000s)
Logo: On a blue/black gradient background, we see the plainly traced Egmont logo with "Egmont Interactive" in a bold serif font below.

Technique: None.

Music/Sounds: None.

Availability: Very rare, appeared on local distributed games.