Boyd's

Background
Boyd's was a video distributor from Tooting in London. The company was the subject of a BBC Newsnight investigation into video piracy in 1980.

(Early 1980s)
Logo: On a black background, we zoom out and we see the word "boyd's" written in a 70s-esque font (called "Pump TriD") with the appearance of a trail going from the letters to the bottom edge of the screen. The logo zooms out further to reveal the words "Videos & Video Films." The screen fades into a chroma pink screen. After a few seconds, the pink fades away to the words "Faisal's Enterprises Ltd." The screen zooms out and reveals the same "boyd's" (sans color and trail). The logo zooms out even further to reveal the studios (former) address and phone number.

Trivia: A few years ago, the company still existed as "Boyd's Home Appliances", which could be found at the address featured in the logo.

Technique: Only the zooming out.

Music/Sounds: Outside of an audible click when the pink screen disappears, none.

Availability: The only two known releases were the UK pre-cert releases of The Mandarin Magician and Puma Man. This may have been seen on other pre-cert releases if possible, and possibly on some Virgin Video releases also.

Legacy: This logo is often considered to be one of the worst logos among the community due to its very cheaply-made and amateurish nature.