Cinemark Theatres

Background
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the US & Latin America and previously operated in Europe, Canada and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st Opening (Front Row Joe) (1988-1989)
sc_8Xg7eRYM Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then Front Row Joe's cue begins introducing Joe, Elton, and Clyde.

Technique: Mostly smooth traditional cel animation, with some aspects of the Cinemark logo being in CGI. All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand.

Music/Sounds: An upbeat jazz/jump blues/doo-wop tune in a fast pace starts, then the Cat Ushers (aka The Blue Brothers) sing. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, it was decided to have Joe sing.

Availability: Extinct. Was used at Cinemark theaters during the period.

2nd Opening (Clyde Gets His!) (1989-1990)
NGkagLotNic Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

Technique: Same as the 1st opening.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Extinct. Was used at Cinemark theatres in 1989.

3rd Opening (Let's Party, Let's Rock!) (1990-1991)
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Technique: Same as the 1st opening.

Music/Sounds: TBA.

Availability: Extinct.

4th Opening (We're Gonna Party) (1991-1992)
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Technique: Largely cel animation, with prominent slit-scan animation at certain points, produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

5th Opening (1992-1995)
Logo: Instead of a single long policy trailer being shown before every movie, three 45-second openings are used interchangeably.
 * Hottest Ticket In Town:
 * You Got A Date:
 * Pinball:

Technique: "Hottest Ticket In Town" is mostly 2D cel animation, "You Got A Date" contains a mixture of cel-animated and 2D/CG hybrid shots, and "Pinball" places the cel animation in a CGI environment. Produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

6th Opening (1995-1997)
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Technique: CGI animation with superimposed cel-animated characters, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

7th Opening (Starstruck) (1997-early 1999)
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Logo: TBA.

Technique: CGI animation with superimposed computer-colored 2D animation, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

8th Opening (November 1998-2004)
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Logo: We open with a man hand-turning a series of gears. As he pulls the lever, we shift upward to reveal a couple waltzing in fancy dress. We then pan left to view a jazz band performing, the front-most performer's trumpet zooms in and we travel inside it. The trumpet reveals a series of fans and moves out to reveal a Greek statue against a modern cityscape. The metallic birds fly away as we zoom upward and starfighters fly into view. The scene transitions to space battle as various starships hover around a model of the planet Saturn (with another statue below it, positioned as if holding the planet despite not actually doing so). Saturn dissolves as we again pan upward, then one starfighter explodes as it flies toward the center of the screen. We again transition to the entrance of an old-Hollywood style Cinemark Theater, zooming up until we see the then-new Cinemark logo. A white flash of light appears which dissolves away from the theater and onto the Cinemark logo against a black background. The logo flashes, and a series of spotlights write in the slogan "The Best Seat in Town" with thin lines above and below the text. A purple aroura is seen behind the logo, which holds for a few seconds before fading out.

Technique: CGI by creative director Scott Wilson at production company Mars Enterprise in Dallas, TX.

Music/Sounds: A series of soundtracks matching the theme of whatever's on screen, segueing into a triumphant orchestral theme with a single string note holding over the final logo. Composed by Lee H. Martin. Now-deceased voiceover artist Mark Elliott says "Cinemark, The Best Seat in Town" over the completed logo.

Availability: Extinct.

9th Opening (20th anniversary trailer) (2004-2005?)
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Logo: We open on a shot of a limousine pulling up towards a Cinemark cinema location filled with anticipating fans and a red carpet. Front Row Joe (now in CGI) emerges from the limo, and we get a extended drawn-out sequence of Joe greeting his admirers (with a flash-frame effect near the beginning) until we pan up to a Coca-Cola sign followed by the Cinemark logo marquee. This fades into a shot of Joe inside the theater holding a Coke cup, as several sparkles appear behind Joe a fly out to reveal Cinemark's 20th anniversary logo. This holds as the trailer fades out.

Technique: Live-action with superimposed CGI animation, produced by Cinema Concepts.

Music/Sounds: A celebratory fanfare as befitting the anniversary, with a narrator announcing the milestone and welcoming the moviegoers when the logo becomes present.

Availability: Extinct.

10th Opening (Late for Showtime) (2004-2008)
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Logo: On a Cancun beach, Front Row Joe lays back on a beach chair with a Cinemark-branded umbrella behind it, drinking a Coca-Cola can. Joe briefly glimpses at his watch, and then performs a wild take as the watch reveals it's almost time for his show. Popcorn Penny is at a theater's box office when Clyde approaches her with a "click-click" sign. Joe leaves the beach with his belongings and enters a small striped tent. Joe emerges from the back wearing a red coat in a red convertible, and the tent collapses to reveal a cat with a towel over her. Penny is unamused by Clyde throwing a drink near a trashcan, so she melts Clyde with laser eyes and throws him in a trashcan, and a cat usher opens a door for her. Joe is still in his convertible, followed by a first-person shot of him driving away from the beach. Joe stops at a city traffic light as an old lady crosses the street. A Coca-Cola billboard and the smell of a popcorn cart get Joe's attention, but the convertible soon drives him away. Penny finds her seat next to Clyde, who prepares to smoke. A cat's butt hits Clyde and he swallows his cigarette and steam comes out of his ears; Penny points him to an anti-smoking sign. The sight of a candy store makes Joe lick his lips. Penny finds Elton using a cellphone near an anti-cellphone sign and flicks it out of his hand; the cellphone chatters as it moves below their seats. Joe arrives at the Cinemark theater and enters a door the usher holds for him. Joe grabs his concessions and enters the auditorium, as a mother takes her crying baby to the lobby. Joe then zips up to Penny as her expression slowly changes from bothered to satisfied. The theater screen show the Cinemark logo slowly zooming in while the letters between the "C", "M", and "K" wipe in from right to left. After the front row characters disappear from a vertically panning shot, the trailer cuts out.

Technique: Digital 2D animation produced by Happy Trails Animation and SmithGroup Communications. The animation overall looks brighter and rougher than the earlier Front Row Joe openings.

Music/Sounds: A variety of musical cues (composed by Cal Scott) and sound effects coinciding with the situations.

Availability: Extinct. This trailer was seen on select Cinemark locations in the US as well as Cinemark locations in South and Central America.

11th Opening (2007) (Brazil)
Logo: In a large city, we zoom across the water towards a boat. A trailer narrator says in Portugeuse "Soon, the most romantic movie of the year..." We see a man and a woman on the boat, leaning in for a kiss. They get interrupted by a mobile phone ringing as the woman falls to the floor and the man turns towards the camera. The man cheerfully tells the audience "Hi! Welcome to Cinemark! Now, I'm going to give you some tips." He notices another ringing cell phone and stretches his arm to grab it. "Before anything, turn your cell phones off. It bothers the people, you know? And for the comfort of all, do not speak during the session." Some smoke blows up, causing him to cough. He snatches the cigarette responsible and flicks it away. "For your security, don't forget that smoke is forbidden." He then hears the fizz of a can of soda and grabs the soda can and a beer bottle. The captioned variant states that he says "And not allowed to enter in the room with cans and bottles also." (sic). The can and bottle grow wings and fly away. The man jumps off the ship into the theater corridors, inexplicably now holding a microphone. "The corridors have been projected for perfect circulation. If needed, use the emergency exits. There's always one near you." He points at an emergency exit and the camera zooms into it. He hops next to the exit. "To open the door, push the bar." He does just that, letting it close again. He sees a fire in the theater and understandably freaks out. "Fire! Extinguishers are strategically located." He grabs a fire extinguisher and is suddenly dressed as a fireman. He puts out the fire and salutes. "And the fire brigade is ready to guide you." He clones himself to be a team of firemen. Suddenly, the lights go out, leaving only the firemen's eyes glowing in the dark. "In case of lack of lighting, there is an emergency lighting system." The lights come back on and the firemen fuse back into the one man. He strikes poses like he is posing for the paparazzi as cameras flash, which gets him mad. "No! Don't film not take photos inside of the cinema." (sic). He picks of a crumpled up piece of trash on the ground and kicks it into a trash bin. "At the end of the session, take the trash to the nearest hamper." The man is then shown sitting in a theater seat with a drink and popcorn, saying "Popcorn and movie have everything to do, and there's time to get one before the film starts." (again, sic). Startled, he yells "It's starting!" and leaps into the theater screen and back onto the boat. He embraces his lady as he says "Well, it's time to turn the lights off..." The woman winks to the camera as the scene irises out. The man opens up the iris to tell the audience to enjoy the film before letting it close. A red emergency siren goes off on the now black background. The man is shown stretching his arm across the screen to grab it and throw it to the side, and then to peel off the background itself. This reveals the logo of the insurance company AGF Seguros on a white background. "Don't worry, this theater is insured by AGF Seguros." The Cinemark logo itself does not physically appear.

Variant: There is a variant with English captions.

Technique: CGI animation by Pix Post for the agency Z+.

Music/Sounds: Romantic music for the beginning and end and jazzy music for various parts in-between, as well as the dialogue and appropriate sound effects.

Availability: Extinct.

12th Opening (2008-2010s)
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Logo: We open with Front Row Joe sliding onto the camera in front of the entrance to a Cinemark Theatre, followed by a sequence of him buying tickets, purchasing concessions, and entering the auditorium. As he sits down, we see Popcorn Penny trapped within the film. Penny motions to Joe to join her, which he then does. The pair begin dancing (a la Fred Astaire/Ginger Rogers) across the stage, accompanied by a backdrop of various movie concessions also "dancing". The Cinemark logo appears, and Joe and Penny stand on either side of it as the "scene" ends-and Joe wakes up back in his seat revealing the dance scene to have been a dream. Popcorn Penny is sitting to Joe's left and offers him some of her movie candy. The camera pans back to the screen displaying once again the Cinemark logo, stopping when the auditorium is fully visible. Joe turns back toward the audience, gives a thumbs up sign, then the frame fades out.

Technique: CGI animation by Straitjacket Design.

Music/Sounds: A generic cinema fanfare to start, then a jazz-esque tune during the dance scene, and back to the movie fanfare as we return.

Availability: Extinct.

Legacy: This is the last Front Row Joe policy in North America, and the final ever appearance of Popcorn Penny.

14th Opening (2009) (Brazil)
Logo: In front of a Cinemark in what appears to be a mall, a security guard with a flashlight slides in. He talks to the audience and opens the door to the theater, letting people in as he starts to sing the theater policy. Two women are seen talking to each other with speech bubbles that say "BLA BLA BLA" above them, which get popped by two kids. The security guard catches in his flashlight someone using a camera during the movie, who stops. He watches as a husband puts out his wife's cigarette. One guy tries to sneak in a pack of beer, but is stopped by everyone in the theater shaking their fingers at him as if to say "no". In aerial view, we see the security guard run through the theater corridors to make it in time to shine a flashlight on a trio of girls that sing a line. The girls change the lighting in the theater as a guy blows kisses, only to lean on the push door and open it, falling over. An old man points at the location of the fire alarm with his umbrella. A man and women kiss so passionately that they start turning red and emitting steam. This sets off the fire alarm and calls in the fire department to enter the theater, with three firefighters sliding down the pole and posing for the camera. Everyone gets in place in their seats for the movie as a bag of popcorn gets passed from person to person. The theater screen is shown, showing the Cinemark logo and the tagline "É MAIS QUE CINEMA. É CINEMARK." below. The audience throws popcorn into the air in a way that resembles fireworks. We zoom out to see the projector room, where a man changes the logo over to the one for Allianz. He explains it to the camera.

Technique: CGI animation by Casablanca.

Music/Sounds: The song, as well as the dialogue and cartoon sound effects. Composed by Gabriel Dibb and Vinicius Villani at Atakk.

Availability: Extinct.

15th Opening (2012?-2014?)
Logo: An old man is operating a projector and a dog is playing around in the projector room. The old man pets the dog, then the projector operates and the Cinemark logo is shown in the theater screen. Might be how it goes, but it's unknown if this is an accurate description of how the logo played.

Technique: CGI animation.

Music/Sounds: Some soothing music.

Availability: Completely extinct. It was shown in Cinemark theaters probably between 2012-2014. There is no footage of this logo existing online, thus, making it a lost logo (and it's unknown if it will ever resurface).

Legacy: This is one of the rarest logos on this wiki.

16th Opening (Meeting) (2012)
Logo: We see the outside of a Cinemark. We then see two shots of a concession stand, with a man taking a bag of popcorn and a woman taking a cup of Coca-Cola. The man stares at a poster for a samurai movie called "Tokyo" (with the Cinemark XD logo in the bottom left corner indicating that the fictional movie was shown in that format) when the woman bumps into him. Lines whoosh around them as the man catches the woman in an unintentionally romantic position, with the two of them looking into each other's eyes. The man's popcorn and the woman's Coke come to life and grow faces from the magic of the lines. The woman backs off and awkwardly shrugs, but gives him one final glance before entering the theater. The man enters the theater as well. Initially seated 4 seats apart, they move closer through flips so that they are two seats apart instead. The popcorn and Coke look at each other lovingly as they decide to move right next to each other. The popcorn and Coke bump into each other like a fist bump as the lines turn them back into inanimate objects. This startles the new couple, who smile at each other and let their hands touch. As they stare into each other's eyes, we zoom through them to see the white screen of the theater. The Cinemark logo fades in and out.

Variant: There is a variant where instead of staring at the poster for the "Tokyo" movie, the man is instead staring at a poster advertising Cinemark XD.

Technique: CGI animation by Estilo.

Music/Sounds: A calming theme with woodwinds, piano, harp, and bells (the xylophone-like instrument).

Music/Sounds Variant: The variant with the Cinemark XD poster has a different, more bombastic march-like theme with brass instruments composed by FACILMUSIC.

Availability: Extinct.

17th Opening (2013-May 2014)
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Logo: TBA.

Technique: Computer graphics.

Music/Sounds: TBA.

Availability: Extinct.

18th Opening (2013) (Brazil)
Logo: Down a dark, foggy alleyway, a woman is running away from something, but is stopped at a dead end by a fence. It is revealed to be a pack of zombies chasing her, and she winces in preparation for the attack only to get interrupted by a ringing phone, which she and the zombies shush. A woman in the audience turns off her phone. The zombies walk out of the screen and into the audience. A couple is scared of one zombie's rising hand and screams, but he just shares his finger at them. People take pictures of the zombies on stage like the paparazzi, and one loses its arm, which get thrown towards a different couple. The couple is understandably uncomfortable, but gives the arm back. A man who looks a bit from Tighten from Megamind that snuck in four cans of beer sits down, only for the zombies to attack and eat him as we see a close-up of one of the cans of beer flying through the air. An elderly, rich and pompous looking zombie with a suit, mustache and top hat is smoking a cigar in the theater. A zombie little girl responds by smacking him, which knocks his head off, and he eats his cigar. The smoke from the cigar still manages to float to a smoke detector on the ceiling and set it off. We zoom through a dancing circle of zombies to see two firefighters standing proud in the center. The firefighter on the right gives a thumbs up. Suddenly, the lights go out, causing one of the audience members to turn into a werewolf and howl. The lights go back on and the werewolf joins the stage to shake his booty and dance with the zombies and firefighters. One dancing zombie detaches the arm of another and throws it, and it opens the push door so that some of the zombies can leave the theater. The remaining zombies, firefighters, and werewolf continue to dance, much to the excitement of the audience, as some audience members throw popcorn into the air. We pan away from the dancers to reveal that the Cinemark logo is on the theater screen. Two zombie hands hold up over the scene a blue and white metal plate with the logo for the insurance company Allianz and its slogan "Com você de A a Z" ("With you from A to Z") on it.

Technique: CGI animation. This was made under the agency Z+.

Music/Sounds: A rock song with lyrics composed by Henrique Racz, as well as appropriate sound effects like howling wind, screaming, camera shutters, and the werewolf howling. At the end, a narrator plugs Allianz.

Availability: Extinct.

19th Opening (HEY HEY HEY) (2014) (Brazil)
Logo: On a black background, we see a baby dressed as a spotted wild cat. He speaks to the audience in an uncharacteristically deep voice as the background reveals the front of a Cinemark theater, which a large cast of colorful characters is walking into with their popcorn, singing "hey hey hey, hey hey hey, hey hey hey!"

Those walking in include:
 * A firefighter lady who looks like Jessica Rabbit from Who Framed Roger Rabbit.
 * A chameleon in a purple suit.
 * Two goblin-like characters, one taller and one shorter.
 * A heavy-set Batman parody.
 * A blue elf with a red floppy hat and clothes.
 * A creature with a green, bird-like body and a big pink nose.
 * A stringy-haired magenta alien in a UFO.
 * An old lady with a parasol.
 * A pink unicorn.
 * An elephant wearing striped red pants.

After everyone enters the theater and the chameleon says a line, we see a buck-toothed drink and five feminine popped popcorn kernels run up the steps as they yell another line. A large green hand points a beer bottle and beer can out of the theater, to the anxiety of the bottle and grumpiness of the can. A black man with green zigzag hair is filming with a digital camera, and a blue man who also has zigzag hair is filming with his phone. The chameleon, who is seated between them, eats the camera and phone. As viewed from above, the big-nosed green birdlike creature and then several other characters, including a previously unseen green character with an afro, throw their phones into the air, which have sleepy faces and are yawning. The elephant walks up the aisle while saying a line. The firefighter lady starts talking as the lights go out, leaving the eyes of all the characters glowing in the dark. The lights go back on, right as the beer can is trying to sneak back in. He runs in circles, panicked, before being thrown out of the theater again next to the puzzled beer bottle. The old lady with the parasol stands on top of the unicorn and opens her parasol to push open the push door as she explains it. The focus is again on the firefighter lady, who explains and dances in front of a fire extinguisher. A frog in a yellow medieval bard outfit brought a cigar in and walks to the left towards an emerald colored dragon. He starts to smoke as the dragon blows up smoke to the fire alarm on the ceiling, which lights up. The firefighter lady runs in with the fire extinguisher and sprays it into the dragon's mouth, to its distress, and at the smoking frog, who "deflates" in disappointment. More characters, including the baby, the now happier frog, a pink haired woman, and a green haired woman with a purple mask and dress, talk to the audience excited about the movie before shushing. We see an overhead view of all the characters in every seat of the theater as balloons rise up from their seats, allowing them to fly. The background turns black, and with two final times singing "hey hey hey, hey hey hey, hey hey hey!", we see that flying with them is a banner with the Allianz logo on it. The background turns white as the characters fly off into the distance and the Allianz logo takes the screen. The shadows of the characters dancing appear and disappear.

Technique: Fluid hand drawn animation by Céu D´Ellia.

Music/Sounds: The upbeat and catchy main song, as well as plenty of dialogue and cartoon sound effects. At the end, a narrator plugs Allianz. Composed by Fabio Góes.

Availability: Extinct.

20th Opening (2014) (Brazil)
Logo: We see inside the megaphone of a director as he yells "order!" He puts down his megaphone and speaks to the audience as he backs up. The crew of the movie he is directing puts away the camera, lights, director chair, and Colosseum backdrop, and an actor and actress in Greco-Roman clothing leaves as he backs up, revealing a theater behind it all. The director walks up the stairs, continuing to talk before he starts to sing. The actor and actress are talking with beers in front of a "Bar Bla-Bla" backdrop. One crew member pushes away the backdrop, another shows them a "no beer" sign, and another starts talking to them about what they did wrong (inaudible under singing). As he starts to take away their beer, it turns out he didn't turn off his phone in the theater and it starts ringing, with the director chastising him singing on the screen. A woman in a pink shirt is filming the movie with her camera, so the director and crew drive their van behind her to tell her to put it away, which she does. The actor uses a match to light the actress' cigarette, which sets off the smoke alarm. A crew member stops her smoking by clapping a clapperboard in front of her. The cigarette falls to the ground and starts a fire, but three firemen put it out with a hose while singing. The lights go out, leaving only the glowing eyes of the actor and actress, but they come back on, causing the actress to sing in delight as she holds the scared actor. The director and crew run down the aisle. We see a shot of empty confectionary cardboard getting thrown away in the trash. After another shot of the director and crew, we see the audience excited for the movie. We see the director, crew, actor, and actress on a soundstage getting ready for filming, with a backdrop to the left side marketing Cinemark 3D (the clearest shot of the mostly absent Cinemark logo in the trailer). One member of the crew covers the scene with a backdrop with the Allianz logo and "Com você de A a Z" slogan on it. He explains it to the audience.

Technique: CGI animation by Exodo Animation Studios and Area VFX.

Music/Sounds: The song (vaguely similar to funk) and dialogue.

Availability: Extinct.

21st Opening (2016) (Brazil)
Logo: Red stage curtains open to reveal hanging lightbulbs in the shape of "CINEMARK" that light up and are hoisted offscreen. Candy falls onto screen and forms into a fire extinguisher that sprays, with the text "Sistema Automatico de Detecçāo de Fumaça" ("Automatic Smoke Detection System") below. Red and white tickets form a door with an arrow pointing to it, with the text below now reading "Consulte a Brigada de Incêndio" ("Consult the Fire Brigade"). A stick figure made of white tickets leaves through the door as the text now reads "Para abrir a porta, basta empurrar a barra" ("To open the door, just push the bar"). Yellow, blue, black, and white sticky notes form a camera and red sticky notes form a "no" sign around it, and the text now reads "Proibida a captaçāo de imagens e sons" ("Capture of images and sounds is prohibited"). All of the sticky notes go into a little blue envelope. A red wheel used to control theater sets spins as film moves to its sides. The text reads "Por favor, nāo fume" ("Please, don't smoke") as the wheel turns into a "no" sign and a cigarette flies behind it. With the text "Proibida entrar na sala com latas e garrafas" ("Entering the room with cans and bottles is prohibited") below, cut-out animated people enter a theater. The way they sit forms a cell phone, which rings. The people then all slide downwards off the screen. Colorful straws cover the screen, with the text stating "O Cinemark nāo é responsável por objetos deixados na sala" ("Cinemark is not responsible for objects left in the room"). The other straws enter a trash bin made of red straws, which collapses. A bag of Cinemark popcorn shows up on a red background, and the popcorn starts popping upwards out of the bag. The popcorn forms a couple that kisses twice, before it fills the whole screen. The popcorn falls away to just the sides, revealing the Cinemark logo in the middle. The popcorn then covers and uncovers the screen again, and candy pulses out to frame the Allianz logo, with the text below it reading "Consulte um corretor ou acesse www.allianz.com.br" ("Consult a broker or visit www.allianz.com.br").

Technique: Stop motion animation by someone only known on Vimeo as "Dani".

Music/Sounds: In order: a triumphant and twinkly theme at the beginning, the candy falling, the fire extinguisher spraying, a fire alarm, the footsteps of the stick figure and it opening the door, a mysterious-sounding upwards marimba note when the sticky notes appear, the red sticky notes slapping down into a "no" sign, the notes crumpling, film running, someone going "mm-mm" in disapproval, people talking, a very short piano theme, the phone ringing, buzzing, and beeping, what sounds like the reversed and distorted voices of a crowd with the crumpling of the straws and a single note, popcorn popping, two kisses, and a stock harp glissando with a clapping audience that turns into a 5-note piano theme.

Availability: Extinct.

22nd Opening (MC Pipoca & DJ Refri em Vai ser um Estouro) (2016) (Brazil)
Logo: A red, expensive-looking car parks near a red carpet. The door opens, as a red foot exits. It is revealed to be a popcorn bucket character named MC Pipoca (basically, in English, MC Popcorn), who has a popcorn afro, a black beard, and a gold chain with a "C" pendant. A trio of popcorn bucket backup singer ladies, who also have popcorn afros, wait at and near the car as he greets DJ Refri ("DJ Soda"), a Cinemark drink wearing shades, braces, and purples headphones. Upon reaching the red carpet, MC Pipoca fistbumps DJ Refri, and the two chat. After some dialogue, MC Pipoca, DJ Refri, and the popcorn backup singer trio enter the Cinemark dancing. The background turns to red splats and MC Popica and DJ Refri become cel-shaded, as the text "Mc PIPOCA & Dj Refri em" ("MC Popcorn & DJ Soda in") appears to their left. They move out of the way for the rest of the title, "Vai ser um Estouro" ("It's gonna be a Blast"). Back in the theater, MC Pipoca and DJ Refri take bottles and cans from two young popcorn bags. The popcorn backup singers sing and dance on stage as MC Pipoca throws them away. Smoke hits a smoke detector, as the disclaimer text "Em caso de incêndio, jatos de agua serâo acionados." ("In case of fire, water jets will be added.") appears below. DJ Refri extinguishes a smoking popcorn bag's cigar by spraying his soda from his straw, as the drink sitting next to the popcorn bag shields himself with a parasol. DJ Refri is then shown leaning on a fire extinguisher, accidentally pushing down the lever and making it fly through the air as he falls over, startled. The popcorn ladies burst through the doors, singing while wearing firefighter hats. In front of a popcorn kid and a bespectacled Cinemark confectionary container kid, MC Pipoca demonstrates the push door; during this scene, the disclaimer "As saidas de emergência estâo estrategicamente localizadas. Para abrir, basta empurrar a barra." ("Emergency exits are strategically located. To open, just push the bar.") is below. The ladies sing on stage, and MC Pipoca sings below as he turns off a cell phone. He continues singing near a popcorn bag and drink in the audience, prompting the former audience member to put away his phone. DJ Refri then gets some rap verses: he puts away the video camera of a popcorn bag and puts a wooden "X" in front of the mouth of a chatty drink. An old popcorn lady takes a selfie, and the printed picture is shown, but she has a "no" sign held up in front of her by DJ Refri. A popcorn man and drink lady are startled when the lights go out, but they come back on as DJ Refri points at them cuddling in fear. Transitioning back to MC Pipoca and the backup singers as the ones singing, we see the audience members all hold up and turn off their phones, with the disclaimer "A rede Cinemark nāo se responsabiliza por objetos deixados na sala." ("Cinemark is not responsible for objects left in the room.") below. The backup trio dance on stage in front of the Allianz logo on the screen, as a popcorn bag in a tuxedo explains it. MC Pipoca and DJ Refri pose in front of the scene as it irises out. The Cinemark logo never outright appears, instead only being seen throughout the trailer as part of the confectionary characters.

Technique: CGI animation by CLANVFX. Rigging for the trailer by Fabricio Chamon can be found here.

Music/Sounds: It starts with a hip-hop beat, the door of the car slamming, and the honking of cars in the background, as MC Pipoca and DJ Refri talk. For the rest of the trailer, we hear a soul song sung by MC Pipoca and the popcorn backup singers themselves, with some brief rap verses from DJ Refri.

Availability: Extinct.

23rd Opening (2016) (Argentina)
Logo: On a white background, a grumpy looking bald man wearing a tuxedo and bowtie walks in from the left. A list with marks for checkmarking hangs from the ceiling to his left. He brings out a stick for pointing and points to "ENCUENTRA TU UBICACIÓN" ("FIND YOUR LOCATION"), leaving a green checkmark next to it. He then points to "VISUALIZA LAS SALIDAS" ("VIEW THE EXITS"), leaving another checkmark, before shushing the viewers. Appropriately, he checkmarks "NO CONVERSAR" afterwards. "NO TOMAR FOTOGRAFÍAS" ("DO NOT TAKE PHOTOS") gets checkmarked as he points towards the audience with a grumpy look on his face. After her checkmarks "PROHIBIDO FUMAR" ("NO SMOKING"), someone angry in the unseen audience throws an apple and an empty drink at him. He rolls his eyes at the rudeness on display and throws them into a trash bag, as "MANTENER LA LIMPIEZA" ("KEEP CLEAN") gains its checkmark. Losing his temper at someone whose ringtone has been playing throughout the trailer, the man growls and throws his shoe at them, scowling. This checkmarks the final item on the list: "APAGUE SU CELULAR" ("TURN OFF YOUR CELL PHONE"). With one final angry glance at the audience, the man grabs his trash bag and exits stage right. The Cinemark logo fades in, with the url "WWW.CINEMARK.COM.AR below. The man peaks out from the right, twice pointing his fingers at first his eyes and then the audience in an "I'm watching you" gesture. He leaves as Cinemark and the url zoom in slightly before fading out.

Technique: CGI animation.

Music/Sounds: A narrator explains the rules throughout. Alongside several other cartoon sound effects, we hear the man's footsteps, a reoccurring phone ringtone that sounds like a power-up noise in a video game, the man shushing and growling, the audience laughing at the man after the apple and empty drink are thrown at him, and a boom at the end. The audio design was done by DMC Studio.

Availability: Unknown, possibly extinct.

24th Opening (Coca-Cola 3D) (2017-2022)
Logo:
 * 2017-2020: On a white background is "Welcome to Cinemark", with Century Theatres, CineArts, Tinseltown, and Rave Cinemas logos below. Several pieces of popcorn cover the screen. The popcorn falls down and ice cubes cover the screen. The screen is then drenched in Coca-Cola. A Coca-Cola branded straw drinks it all away, revealing a Cinemark popcorn bag and two Coca-Cola cups. "Enjoy The Show" and Cinemark and Coca-Cola logos below it appear.
 * 2020-2022: This version starts out the same way as the previous one, but the straw reveals a different popcorn bag and Coca-Cola cup. The screen fades to the Coca-Cola and Cinemark logos on a black background separated by a vertical line, then a Cinemark Movie Club advertisement appears with "cinemark.com/movieclub" and App Store and Google Play buttons below.

Technique: CGI animation, slightly modified from a pre-show video originally produced for Carmike Cinemas in 2012.

Music/Sounds: Same as the Carmike Cinemas intro that it is reused from, but with two synth notes, one at the beginning and one at the end.

Availability: Extinct. First seen on Cinemark showings of Pirates of the Caribbean: Dead Men Tell No Tales.

25th Opening (2017) (Ecuador)
Logo: We zoom into a Cinemark theater with five characters in front of it, each of them copyright-friendly parodies of movie characters: from left to right, Sherlock Holmes, the DC character Harley Quinn, Indiana Jones (who also, likely by coincidence, resembles Walter White from Breaking Bad), Trinity from The Matrix, and Superman. We zoom closer as Harley Quinn shows us the Cinemark app on her phone. We see seats fill up in the app as they get reserved, and then a QR code, which gets scanned by a lady working at the theater. With everyone in the theater lobby, Indiana Jones waits in the concession line and gets a tray with a bag of popcorn, three drinks, a hot dog, and some chicken tenders. We zoom in and out of the popcorn to transition to Harley Quinn and Superman eating it in the theater. Sherlock Holmes eats his chicken tenders, Trinity drinks her drink, but before he can bite into his hot dog, Indy is interrupted by someone loudly talking on his phone. Indy takes away the phone with his whip. Tracking footprints with his magnifying glass, Sherlock Holmes finds two literal film pirates filming the movie. He points at them, and they put their hands up in the air. Trinity puts on her shades as she drives a mother and her crying baby out of the theater on her motorcycle. Sipping his drink, Superman shoots his laser vision at the feet of two audience members with their feet up, making them put them down, before shushing them. He flies up to showcase the smoke alarm, and Trinity falls down in a Matrix-style slow-motion fashion with rotating camera to show the fire extinguisher. Sherlock Holmes investigates with his magnifying glass a light on the wall, as Indy and Harley open the push doors. The characters are shown seated as they put their 3D glasses on. The camera rotates to show the screen, which is showing a credit for the insurance company Seguros Suárez on a cloud background with the text "ASESORES PRODUCTORES DE SEGUROS" ("INSURANCE PRODUCER ADVISERS") and images of a white featureless person with a heart, a house, and a car below. The screen slightly zooms in before irising out, but the trailer isn't done yet: we iris back in to see a phone ringing on a theater seat. A hand takes it, and the logo irises out for real.

Technique: Blocky CGI animation by La Cuerda Producción Audiovisual.

Music/Sounds: A jazzy song with lyrics, sung by both a male and female singer on different verses. Sound effects include the crack of Indiana Jones' whip (the same infamous overused whipcrack sound effect from Johnny Test) and the crying baby. Composed by Ardillón Records.

Availability: Unknown, possibly extinct.

26th Opening (2018) (Brazil)
Logo: An elderly rockstar walks onto stage and sings into an old-fashioned microphone as a kid in the audience, who probably knows him, waves. He continues to sing as cameras flash from the audience. The two that were taking pictures stop doing so, looking ashamed. Two kids, one drinking from a bottle and another a can, try to enter the theater, but two older women slide in front of them to dance in the aisle. A very long haired stereotypical punk rocker with a skull and crossbones shirt starts to smoke in another aisle. Instead, he throws his cigarette. It sets a hipster's guitar on fire, to his primal joy. Three firefighters enter and put out the fire. A dancing woman shows where the exit is, and the theater goes dark on three kids, but turns back on as they air guitar. The woman by the exit pushes the door open and dances out. A young boy and girl throw away their empty drink and popcorn bag. As a woman throws away her own drink, many other woman surround the rockstar in admiration. The older women who danced in the aisle giggle in excitement, but the young boy who threw stuff away shushes them. The audience gets very excited as the rockstar kicks off the wall to be carried in the arms of the adoring crowd with a big smile. Everyone dances happily as the theater screen shows the logo for the insurance company Prevent Senior, which has the slogan "Especialista em pessoas" ("People specialists") appear below. The rockstar sits next to the kid who waved at him at the beginning as the latter turns his phone off. They do a secret handshake and then pose for the camera. We see the screen with the Prevent Senior logo and slogan again, and zoom into it a bit. The Cinemark logo itself does not explicitly appear, instead being barely visible throughout on concession packaging.

Technique: CGI animation. This was made under the agency Z+.

Music/Sounds: The rock song the old man sings, as well as the cheering crowd, camera flashes, fire sirens, various other cartoon sound effects, and a narrator plugging Prevent Senior at the end. Composed by Lira Música.

Availability: Unknown, possibly extinct.

27th Opening (Euphoria) (May 27, 2022-)
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Logo: In slow-motion, a theater audience holding Coca-Cola cups react to an unseen scene with shocked expressions, which eventually turn into amazement. At regular speed, a young adult male holding a Coca-Cola cup and popcorn enters the theater as the audience applauds. "Don't miss the big moment." appears to the left of the man's face, then he orders some Cinemark concessions on his phone, and settles in with the crowd. Coca-Cola and Cinemark logos emerge from a small vertical line with a Coca-Cola copyright notice below.

Technique: Live-action, with some computer graphics towards the end.

Music/Sounds: An audio sample of Vesti La Giubba is heard, which abruptly gets cut with a drinking sound and cheering sounds. Then, Vesti La Giubba resumes and an announcer says "don't miss the big moment." The guy says "wait, what?" The cheering soundsander continues with "Have your coke and popcorn ready to go with snacks in a tap." Then, the cheering sounds resume and the guy's friend asks "can you believe that?" The guy replies with "no."

Availability: Currently in use. First seen in front of Top Gun: Maverick and The Bob's Burgers Movie.