ELTR

Background
ELTR (ЭлТР) is a Kyrgyz TV station founded in 2005, focused on news / state-sponsored programming.

1st Logo (2005-2009)


Logo: We begin by zooming into a photo of a building, likely the main headquarters of the company. The screen flashes from glossy blue to white, and the screen fades briefly into a blue digital sequence with lights, before fading in to white again - the ELTR logo, a cursive "ЭлТР" in a blue/red/yellow thermal-style gradient, briefly flashes for half a second after the fading as it cuts into another digital sequence. Then we see a zooming out aerial shot of Hong Kong, taken from another footage (which is unidentified at this point). We move back to reveal a satellite, and the camera turns 180 degrees as we move through its platform. We can see the ELTR logo cheaply superimposed on the side. After we focus on the platform, the screen changes to another aerial shot again, as we spin into the roof of a building. We cut into footage of a satellite in a dark sky. The screen cuts into several photos of the broadcasting center of ELTR in quick succession, as it changes into animated computer sequences of an application zooming into an aerial view (again, part of the footage described before). We cut into a zooming-out shot of a government palace at night, with the ELTR bug appearing in the corner. The camera cuts to another angle of said building while the ELTR logo flashes in by a blue light.

Technique: The transitions of the photos/videos, the footage from the Hong Kong news intro used, and the animation of the ELTR logo.

Music/Sounds: A news fanfare, flashing and whooshing sounds, digital beeps during the satellite sequences, and a quieter whoosh during the government building footage. Availability: Extinct on TV.

2nd Logo (2011-2013?)


Logo: TBA

Technique: Live-action footage and the CGI logo forming.

Music/Sounds: Stock soundtracks for each variant. Availability: Extinct on TV.

3rd Logo (2011-2013?)


Logo: TBA

Technique: Live-action of the presenters combined with the CG animation.

Music/Sounds: A stock rock soundtrack. Availability: Extinct on TV.

4th Logo (2013-2016)


Logo: TBA

Variants: TBA

Technique: Live-action shots, the stripes, logo forming.

Music/Sounds: Stock soundtracks for each variant. A generic fanfare on the short ID version. Availability: Extinct on TV.

5th Logo (2016-201?)


Logo: TBA

Technique: The logo zooming out and the CG plants/birds.

Music/Sounds: A brief whimsical tune starting with a piano glissando, with the sounds of birds. Availability: No longer current.

Logo (2016-201?)
Logo: TBA

Technique: CG animation overlaid with live-action footage.

Music/Sounds: A choir pad with a harp arpeggio. Availability: No longer current.