Cinemark Theatres

Logo descriptions by Charles Loftus IV, MattBr

Photos by

Video captures by Preshow69

Editions by

Background: Cinemark USA, Inc.is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the Americas and in Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st logo (1988-1989)
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Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then front row Joe's cue begins introducing Joe, Elton, and Clyde.

Trivia: All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

FX/SFX: Laser/shine SFX. Glowing FX.

Music/Sounds: An upbeat jazz/blues tune in a fast pace starts, then the Blues Brothers sing.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, we decided to have Joe sing.

Availability: Extinct.

2nd Logo (1989-1990)
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Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

FX/SFX: All animation was done by the team at Willming Reams Animation, San Antonio, TX.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Was used at Cinemark theatres in 1989.

3rd Logo (2017-)
Logo: TBA

FX/SFX: Stolen animation from Carmike Cinemas.

Music/Sounds: TBA

Availability: First seen on showings of Pirates of the Caribbean: Dead Men Tell No Tales.

1st (known) Logo (2008-)
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Logo: Same as the 1st Regal Entertainment cell phone policy trailer, but instead uses the Cinemark logo and the logos of subsidiaries CineArts, Century Theaters, Tinseltown USA and Rave Cinemas.

FX/SFX: Same as the 1st Regal Entertainment cell phone policy trailer.

Music/Sounds: TBA

Availability: Currently seen in virtually all theaters in the Cinemark chain: Cinemark, CineArts, Century, Tinseltown and Rave.