Shin-Ei Animation

Background
Shin-Ei Animation (formerly known as Shin-Ei Video on home video releases) is a Japanese animation company owned by TV Asahi opened in 1976. Notable productions include the Doraemon and the Crayon Shin-Chan series.

(1996-2007)
Logo: On a night background, the shapes are form into a red "A" with a smiley face and right hand, then shrinks into the top and the company's name moving upwards when the backgrounds to white and the Japanese text was appears on the bottom.

FX/SFX: CGI animation.

Music/Sounds: A calm musicbox fanfare.

Availability: Common, it was seen on various Crayon-Shin-Chan titles on VHS, LDs and DVDs at the time.

1st Logo (2002-2003)


Logo: After we transition from the TV Asahi logo via Shin-Chan Nohara snapping his fingers, we cut to a purple background with bubbles, we see the blurry words "SHIN-EI ANIMATION". Once Shin-Chan leaves the screen, "SHIN-EI" moves above the words "ANIMATION". While the words are moving a red "A" with a smiley face and right hand zooms out to the screen, causing the bubbles to disappear, and the words to become more clear.

FX/SFX: The transition, the words, and the red "A" zooming out.

Music/Sounds: The end theme of the show.

Availability: Seen on the Vitello dub of Crayon Shin-Chan.

2nd Logo (2003-2005)
Logo: After the transition from the TV Asahi logo via a flash, we see the red "A" figure from before on a checker board floor. The words "SHIN-EI ANIMATION" in white is on top of the screen.

FX/SFX: None.

Music/Sounds: Same as before.

Availability: Seen on the Phuuz dub of Crayon Shin-Chan.

3rd Logo (2007- )


Logo: On a white background, we see a flipbook animation making the letter "A" figure that appears, pops out into a 3D look and looks left and right. Then he dashes out of the scene and runs and putting CGI letters of the company's name in baby blue. At the end, the red figure appears above the "A" and the "N" in "ANIMATION".

Variant: There is a shorter version where the figure appears.

FX/SFX: The flipping book animation, the popping of the figure and the creation of the name.

Music/Sounds: First, the sounds of flipping paper, with some pops and tiny swooshes. Then a synth playful fanfare that ends with child laughing. The shorter version has no music.

Availability: Seen on the U.S dub of Doraemon. Also seen on various Japanese DVDs of its cartoons like Shin-Chan.