Sega

Background
Sega was originally founded in 1940 as "Standard Games" in Honolulu, Hawaii. The company was then moved to Tokyo, Japan by Raymond Lemaire and Richard Stewart as a means of distributing coin-operated games and was renamed "Service Games". In later years the company would become "Sega" (an abbreviation for "SErvice GAmes"), its current identity. Sega would soon become an immediate competitor to Nintendo right after they started manufacturing video game consoles (such as the Genesis, Sega Master System, etc.) and came up with their own iconic mascot Sonic the Hedgehog). As of today, Sega is still active.

Note: There are over 100 different variants of this logo, all of which are covered by the Sega Logo Project, but it has always retained the same basic design. This page focuses on Sega's main logos.

1st Logo (1980s-1989)
Logo: On a black background we see a prototypical version of the Sega logo (thinner than the current one in white with Sega, a blue outline and with still shines on the "S" and "A"). COMPUTER SOFTWARE is beneath in the same color with "© 1989" in red and yellow below. "PROGRAM LOADING..." is on the very bottom of the logo in the same color as the first two texts.

FX/SFX: None.

Music/Sounds: The intro of the game or none.

Availability: Ultra rare. Seen on earlier games released by the company.

Editor's Note: The game's soundtrack may startle some, otherwise harmless.

2nd Logo (1988-1998)
Sega (1989)Sega (1989)Sega (1991) (Game Gear Variant)

Logo: We see the Sega logo in it's futuristic font (which is in blue and contains many white stripes around it, for those who don't know) on a black background. On most games, the color changes in shades of blue.

Variants:


 * On its early days since until 1991, the registered trademark symbol "®" symbol was used. Starting around late 1990, the "TM" symbol replaces the registered trademark "®" symbol.
 * Sometimes, the logo lacks the trademark symbol.
 * On Cool Spot, Spot is seen jumping through the SEGA logo.
 * On some Game Gear titles, the logo is plain blue and takes place on the blue background.
 * On X-Men, the logo zooms away from the screen. Plus, the logo changes colors constantly.

FX/SFX: Just the changing color. Sometimes, the logo fades in and/or fades out.

Music/Sounds: None or the opening theme of the game. But on games produced by Infogrames (except for The Smurfs 2), we hear a vocoder yell "SEEEEGAAAAA!".

Availability: Common. Seen on most games for the Sega Mega Drive/Genesis. Also appears on some games for the Sega Game Gear (and the Sega 32X attachment for the Genesis/Mega Drive). Some of the only games not to use this logo were most Sega Master System games and every Electronic Arts game for Sega Genesis (including EA Sports games as well). But one EA Genesis game that contains the logo is Shaq Fu, while Baku Baku Animals, Bonkers Wax Up!, Daffy Duck in Hollywood, Double Dragon, Lemmings, Sonic Blast, Streets of Rage, Ultimate Soccer and Virtual Fighter Animation were the only Sega Master System games that contain the logo. The logo can be also seen on EA Game Gear games. It is generally left intact in most re-releases of Sega games of the time period like on Wii Virtual Console re-releases of Genesis games.

Editor's Note: TBA

3rd Logo (1994-)
Sega (1999)Sega (1994) Open MatteSega (Sonic Adventure DX, 16:9 Open Matte)Sega (Sonic Adventure DX, 16:9)Sega (Sonic Mega Collection)Sega (2004)SEGA (Sonic CD, 2011)Sega (2004) InternationalSega (2005) (Shadow the Hedgehog)SEGA (Sonic Forces, 2017)Sega (Sonic Forces, in-credit)SEGA (Sonic Shuffle, 2000)

Logo: On a white or black background, we have the Sega logo with the words "PRESENTED BY" in small lettering above.

Variants:


 * In the original PC port of Sonic Adventure DX: Director's Cut,the logo is on a white background and the view is resized by the screen resolution (the bigger the resolution is, the smaller the logo gets) unless the fill modes under "UI Scaling" (in the graphics tab in SADX Mod Loader) was set to "Fit" or "Fill" with the loader installed.
 * On the 2011 remake of Sonic CD for the PlayStation 3, Xbox 360, PC, Android and iOS, the logo is on a dark blue background.
 * On Sonic Forces, the logo is zoomed out further than usual. "Presented by" is not above the logo.
 * On Sonic Shuffle, "Presented by" is in the same font as the Dreamcast logo.
 * Sometimes, "Presented by" isn't shown.

Music/Sounds: Usually none.

Music/Sounds Variants:


 * Sonic Mega Collection, Sonic Gems Collection, the 2011 remake of Sonic CD and Hell Yeah! Wrath of the Dead Rabbit use the "SEEEEEGA!" yell.
 * The Hatsune Miku: Project Diva series has Miku yelling "SEEEEEGA!".
 * K-On! Houkago Live!! has lead character Yui (voiced by Aki Toyosaki) yelling "SEEEEEGA!".
 * Sonic Adventure for the Sega Dreamcast has one of the characters in the game say "Sega." It changes each time the game starts up.
 * On SEGA Ages: Sonic the Hedgehog for the Nintendo Switch and Team Sonic Racing, the 5th logo's jingle plays.

Availability: Very common. Seen on several games published by the company since at least 1994.

Editor's Note: TBA

4th Logo (2006-2017)
Sega (2006)Sega (Alpha Protocol)Presented by Sega (2006) 4:3 Open MattePresented by Sega (2006) 16:9Presented by Sega (2006) 4:3 Open Matte (Europe)Presented by Sega (2006) 16:9 (Europe)Sega (Team Sonic Racing)

Logo: On a black background, several trails of different colored lights move across the screen at a rapid pace, which come together and form the Sega logo.

Variants:


 * On Alpha Protocol, a red streak runs through the formed logo, coloring it golden.
 * On The Conduit, we see several circles adjusting around the pyramid with an eye sign above. They match and form "SEGA", which shines and reveals as a regular logo. The announcer is heard as well.
 * On Iron Man 2 for the PSP, a blue spot lights on and creates blocks which form the computerized Sega logo.
 * There's an early variation of the logo after it's fully formed the words "Presented by" appears on top of the logo.
 * A still variant exists.

FX/SFX: The trails of light along with flashes and the forming of the Sega logo.

Music/Sounds: A synth whooshing while the logo forms, followed by a male announcer saying the company name.

Availability: Used along with the previous logo, mainly for external publishing. Seen on several games such as Sonic games like Sonic Unleashed, Sonic Colors, and Sonic Generations, The Incredible Hulk, Alpha Protocol, The Club, Iron Man, Valkyria Chronicles and its sequel, and The House of Dead 4.

Editor's Note: TBA

5th Logo (May 18, 2017-)
AmazingSega2017

Nicknames: "The Eye", "Amazing Sega", "Sega Eye"

Logo: We see a close zoom-in of a person's blue eye at an angle in front of a white background. We can see the Sega logo reflected inside of the eye, upon which the logo rotates to the right. As the Sega logo gradually comes to a stop, the eye widens in size and the pupil grows larger.

Trivia: This logo was introduced as part of a new "Amazing Sega" corporate identity introduced by the company. The concept for this identity (and by extension, the logo) is based on studies based on the eye being the first part of the body to respond to an "amazing" experience.

FX/SFX: The rotating Sega logo, the moving eye and iris. Seems to be a mix of live-action and CGI effects.

Music/Sounds: A rising droning sound, promptly followed by a dramatic electronic synth with an echo effect.

Availability: It has been said that the logo will start appearing in front of future Sega games going forward, retiring the previous logo that later returned in Team Sonic Racing. It was first seen on the Sonic Forces story trailer.

Editor's Note: This is a very cool logo, and might remind a few of Virgin Interactive's Eye logos.