Reel FX Animation Studios

Background
Reel FX is an American digital animation studio based in Dallas, Texas and Santa Monica, California, founded in 1996. The studio develops and produces award-winning animated films, short form content and virtual reality experiences. They have also animated logos, notably Paramount Animation and the Dolby Digital "City Redux" trailer. Its first animated feature film, Free Birds, was released in 2013 and grossed over $110 million worldwide. They also animated Huayi Brothers' Rock Dog, STX's UglyDolls, and Warner Animation Group's Scoob!

1st Logo (September 14, 2004)


Logo: We see a circle with an "X" on it. Fire is on top of the circle. "REEL FX CREATIVE STUDIOS" in white is below.

Technique: None.

Music/Sounds: The closing theme.

Availability: Seen only on G.I. Joe: Valor vs. Venom.

2nd Logo (September 24, 2008-January 25, 2011)
Logo: On an orange circle, we see fire. Below that is "REEL FX" and "ENTERTAINMENT" below. Everything is in orange.

Variant: On Open Season 3, the whole thing is white, the text is in a different font and is equal size.

Technique: None.

Music/Sounds: The closing theme of the movie.

Availability: Only seen at the end of two films: Open Season 2 and Open Season 3.

3rd Logo (November 1, 2013-)


Logo: On a black background, we see a blue light with sci-fi particles in form of circles flying towards us. The light flies from the bottom left to the top right, through a blue space background that fades in (which actually continues from the Relativity logo from Free Birds). The light then hyper jumps through space passes through some meteors and flies to the Moon. A UFO then fires two lasers at the light and strikes it (an alien silhouette can be seen in the UFO) and the light flies behind three craters of the moon (dust comes out of one of the craters after the light hits it). As the light turns behind the moon, the text Reel FX appears and brightens up with "ANIMATION STUDIOS" underneath. Some space clouds appear with Earth behind the text. The light then flies above the text and strikes the logo causing all the letters to fly off, and the O from "ANIMATION" flies to the camera turning it to black.

Trivia: This was written, designed, and directed by Mark Whiting, who also designed the 3rd and 5th Relativity logos and did art for animated productions like The Iron Giant and Duck Dodgers. A behind the scenes look at the logo's production can be found here.

Variant: On Free Birds, the light has been replaced with S.T.E.V.E. (Space Time Exploration Vehicle Envoy), an egg-shaped time machine from the movie. The logo also directly segues away from the Relativity vortex logo.

Technique: CGI.

Music/Sounds: A harp tune with 7-note flute. Afterwards a majestic fanfare with sci-fi sounds plays. Whiting directed the music, while Skywalker Ranch handled the sounds.

Music/Sounds Variant: On Free Birds, a different triumphant orchestral sci-fi theme, entitled "Starry Side Up", plays through this logo and the Relativity logo.

Availability: Seen on Free Birds, The Book of Life, and Rumble. It does not appear on Sherlock Gnomes, UglyDolls, or Scoob!, as they only provided animation services for those films as opposed to co-producing those movies.

(2014)


Logo: We zoom through a forest at night with green fireflies towards a boy with his back to us roasting a marshmallow on a campfire, as a massive beast with glowing yellow eyes approaches him. The beast shoves a tree out of his way, shaking his head a bit. The beast comes into full view as his eyes stop glowing. The boy offers the beast his marshmallow, which seems to catch him off guard for a moment, before he smiles. The text "REEL FX ANIMATION STUDIOS", in the same font as before but now in gold, fades over the scene. The scene fades to black, leaving only the text for a second, which then fades out while a firefly flies past.

Trivia: Like the previous logo, this was designed by Mark Whiting.

Variant: On Reel FX's Twitter account, the logo reads "ANIMATION" instead of "ANIMATION STUDIOS" and it is still.

Technique: CGI animation.

Music/Sounds: Ambient nighttime noises such as crickets, loons, owls, and the crackling of the campfire, as well as the beast's growls and stomping.

Availability: Unknown. It is available on Mark Whiting's Vimeo page under the bizarre name "LUMBER 1000 0010 comp v018". A screenshot of the logo is also used as the banner of Reel FX's Twitter account.