Taft Television & Radio Company

Logo descriptions by TheMisterFree Photos by TheMisterFree Video captures by

Background: Taft Broadcasting was active in some form or another from 1939, when it started WKRC radio in its home city of Cincinnati, OH, to 1996, when the company (by then having been renamed as Great American Broadcasting, then Citicasters) was acquired by Jacor Communications, which itself was acquired by ClearChannel in 1999.

1st Logo (1984-1987) WCIX (Taft ID, 1984)WTAF (Taft ID, 1985)WDCA (Taft ID, 1986)WDAF (Taft ID, 1985)WBRC (Taft ID, 1984)

Logo: On a rotating background of space, an orange "flash" occurs in the middle of the screen, sending forth "TAFT" in blue 3D lettering towards the bottom of the screen, which then glows blue and becomes 2D, with the byline "Television & Radio Co, Inc." appearing below. Meanwhile, the station's logo animates above the Taft logo.

Known Variants:


 * WBRC: The station's "lined 6" and call letters simply zoom in above.
 * WTVN: Same as above, but the logo is obviously modified to their logo, and it zooms in after the text settles below.
 * WCIX: The logo, "WCIX" in a thick futuristic font connected to a box with a thin numeral "6" within it and an additional bar reading "Miami- Ft. Lauderdale" zooms in, glowing blue. A later variant had the logo more-3D, cast in silver and shining after the zoom in.
 * WDAF: The text "WDAF-TV, Kansas City", flanked by the NBC "Proud N" on the left and a "4" in a circle on the right, zooms in, glowing blue.
 * WDCA: An abstract, gold "20" forms with gold trails, followed by the call letters in a similar effect, and "Washington, DC" flashes in below that.
 * WTAF: The station's "29" logo "beams" in horizontally, colored a shiny gold, and the call letters "flash" in below.
 * WKRC: The station's "12" logo zooms in above, glowing blue.
 * Ending Variant: The text is centered in the middle of the screen, and "A Presentation Of" is seen above the text. Copyright text zooms in below in blue.

FX/SFX: Decent '80s CG for the lettering, while the rotating background's a bit hokey.

Music/Sounds: A synth noise, followed by a "whoosh" noise and a synth chime. Often, it would be accompanied by a local voiceover.

Availability: Extinct. It was only used in the mid-'80s as an ID on Taft-owned stations. Check old tapes.

Editor's Note: None.