Lotte Cultureworks

Background
Lotte Entertainment (Korean: 롯데 엔터테인먼트), a subsidiary of Lotte Corporation, is a South Korean film production and distribution company established in September 2003. It serves as the sub-distributor of Paramount Pictures in South Korea.

1st Logo (February 3, 2005)


Logo: On a white background, we see colorful letters jumping to the text of then-current Lotte Entertainment logo the words "LOTTE ENTERTAINMENT" changes from multicolor to black, and a red circle with three stylized "L"'s in black to the left of the wordmark) and the black text "always with you" appears.

FX/SFX: CGI animation.

Music/Sounds: A bounce followed by three synth chimes.

Availability: Only seen on My Boyfriend Is Type B.

Editor's Note: None.

2nd Logo (2005-2013)


Nickname: "Lake Boy"

Logo: On a lake with a small field of violet flowers on the lower-left of the screen, we see a boy throw a small red stone, which bounces along the lake as it glows, forming ripples. Then, the lake morphs into a space background with the then-current Lotte Entertainment logo (the words "LOTTE ENTERTAINMENT" in white, and a red circle with three stylized "L"'s in black to the left of the wordmark). The text portion of the logo is initially transparent, then it "shines" to full opacity.

FX/SFX: The boy throwing the stone into the water, the stone glowing, the lake morphing into a space background, and the Lotte Entertainment wordmark shining. Appears to be CGI.

Music/Sounds: An orchestral tune with a choir and "sparkle" sounds.

Availability: Common.

Editor's Note: None.

3rd Logo (2013-2017)


Nickname: "Bowls of Colored Water"

Logo: On a spotlight background, we see three bowls splashing with water inside, then colors splashing with camera angles, then changes to a space background, then changes background to black, then the red text "LOTTE" sliding in and "ENTERTAINMENT" is on the bottom.

FX/SFX: CGI animation.

Music/Sounds: A bombastic, jazzy fanfare, which is naturally heavy on the drumbeats.

Availability: Common.

Editor's Note: This logo has a very catchy and memorable fanfare.

4th Logo (2017- )


Nickname: "Red Balloon"

Logo: We see a daffodil, then a girl runs with the red balloon with a dog running, then a red balloon flies away, then transition of the white background to the letter "O" along with the other letters join together to make a now current Lotte Entertainment logo.

FX/SFX: A combination of live-action and CGI.

Music/Sounds: A majestic orchestral theme, as well as the girl's giggles.

Availability: Current.

Editor's Note: None.