MTM Home Video

Background
MTM Home Video was the home media unit of MTM Enterprises, Inc. that was formed in 1992 with the acquisition of the parent company by International Family Entertainment, Inc. (now "ABC Family Worldwide"). MTM Home Video was folded into 20th Century Fox Home Entertainment in 1998 after News Corporation acquired MTM in 1997.

Prior to the formation of this company, MTM licensed the home media rights to their library to various companies, such as United American Video, and used their regular logo.

(July 1992-1997)
MTM Home Video (1992)

Nicknames: "Mimsie the Kitten on VHS", "Mimsie with a Remote", "Rewinding Mimsie"

Logo: On a dark background, we see the beginning animation from the MTM Enterprises logo. We then see Mimsie the Cat holding a remote and meowing. Mimsie pushes the rewind button and the picture rewinds, causing it to become black and white. Afterward, the logo gains back the color and Mimsie meows a second time, and a blue line with "HOME VIDEO" under it appears under "MTM".

FX/SFX: Mimsie meowing and the rewinding, when she rewinds the screen turns to black and white for a brief second.

Music/Sounds: Mimsie meowing twice, as well as her reversed and sped-up meow when she rewinds.

Availability: Somewhat rare.
 * Seen on later-UAV Corporation and New Video distributed releases of MTM material, such as Newhart, The Bob Newhart Show, Rhoda, The Mary Tyler Moore Show, WKRP In Cincinnati, Phyllis, Hill Street Blues, Lou Grant, St. Elsewhere, The White Shadow, and Remmingtonsteele.
 * 1997-late 1990's VHS Releases from MTM Enterprises Shows, such as The Bob Newhart Show, and The Mary Tyler Moore Show are released by New Video and MTM Enterpirises without no sight of the MTM Home Video logo to be seen.
 * It still appears on The Very Best of The Mary Tyler Moore Show despite its release by New Video.

Editor's Note: A cute take on the already adorable MTM logo.