Reliance Entertainment

Background
Reliance Entertainment is a production and film-financing company originally based in India, and is a subsidiary of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group. The company was founded on February 15, 2005, as two entities, namely Reliance Big Entertainment and BIG Pictures (not to be confused with the American company name). In 2009, the two companies were merged into Reliance BIG Pictures, and the company's name was changed to Reliance Entertainment the following year. They currently have a 20% investment in Amblin Partners.

(2008-2009)
Nickname: "The Zooming Rectangle"

Logo: In a red background, we see a red and white rectangle. In the rectangle, we see the word "BIG" (in CGI), and in the white, we see the word "Entertainment". And then we see it zooms out, as the byline "Reliance Big Entertainment Anil Dhirubhai Ambani Group" zooms below the logo.

Variant: There's a variant where the logo is noticeably darker.

FX/SFX: Simple animation.

Music/Sounds: None.

Availabilty: Uncommon. First seen on Hulla.

(2009-2010)


Logo: On a black background, we see the background shines, and then some rectangle appear to form into a big box that has the logos of Reliance Anil Dhirubhai Ambani Group (which consists of the text "ReLIΛNCe". The "Λ" has a red triangle in it) and BIG Pictures.

FX/SFX: CGI.

Music/Sounds: An Indian-style theme (which is Reliance's signature jingle) with synths, drumbeats, a whoosh sound and a woman singing.

Availability: Uncommon.

1st Logo (2011-2013)
Nicknames: "The Shining Rectangle", "The Zooming Rectangle II"

Logo: On a black background, we see a gradient version of the Reliance logo. The rectangle slowly zooms in and shines. "Entertainment" fades in below the rectangle.

Variants:
 * There is a variant where the rectangle is smaller with the byline that reads "A Reliance Entertainment Release" fading in after the shines are gone.
 * On Osthe: The Mask (2011), the rectangle is purple and has an unusual size.
 * On the Harry Potter and the Deathly Hallows – Part 2 VCD, "Entertainment" is replaced by "Home Video" and it is squished.
 * On the trailer of Krishna Aur Kans, when the logo is zooming and the word "Entertainment" appears below the logo, the logo freezes.
 * On Krishna Aur Kans, "Entertainment" is replaced by "Animation".
 * On the end of the film, there's a still version with the byline "A Reliance Entertainment Worldwide Release".
 * On Jesus Henry Christ, the logo has a lighter tint, is less detailed and the logo doesn't shine.

FX/SFX: CGI.

Music/Sounds: Same as the Reliance BIG Pictures logo, but extended. Also, the whoosh sound is removed and the woman's voice is replaced by a male chorus singing wordlessly.

Music/Sounds Variants:


 * The "Home Video" variant has a slowed-down version of the Reliance jingle with more synths.
 * On Dredd, a creepy rising synth with scraping sounds is used instead of the normal music.

Availability: Uncommon. Found on films produced by this company, and it is also seen in full on the company's movie trailers.

2nd Logo (December 20, 2013- )
Logo: At dawn, we pan out from an ocean and zoom by a cable-stayed bridge. The sun appears, revealing a red tower shaped like the shape under the "Λ" in the 1st logo. As we zoom slowly onto the roadway, we see 2 more towers like the first one. We get on the highway and zoom out to see some cables. A sunburst occurs and a silver abstract "Λ" is seen as "RELI NCE" flips in beside the "Λ". The sunburst dies down and "ENTERTAINMENT" appears below the company name.

Variants:
 * A still version was seen on some films.
 * On The House with a Clock in its Walls, it has a slight tint of yellow. It cuts out early after it forms as usual.
 * On 1917, it is blue-tinted and starts when the first tower is revealed.
 * On some movies, such as Bridge of Spies and Come Play, the logo is sped-up.

Trivia: This was designed by Filmograph. It was DreamWorks Pictures, not Reliance, who commissioned the new logo. The use of a bridge is symbolic of the close relationship between the two companies.

FX/SFX: CGI outsourced by Filmograph to Run, Kick, Shout!.

Music/Sounds: A majestic reorchestrated version of the Reliance jingle, with repeating synth piano notes at the end.

Music/Sounds Variants:
 * On The House with a Clock in its Walls variant, tick-tocking sounds are heard over it (referencing the film's title). The bell starts tolling to sync with the logo cutting to black and the following opening credits.
 * On some other movies (including the 1917 variant), the opening theme of the movie is used.
 * Most movies such as The Fifth Estate have the logo silent.
 * Some movies such as Vampire Academy use the opening theme of the film.
 * On early movie trailers with this logo, it is silent.
 * On Easter Sunday, the first seconds of the fanfare are cut, and starts at the beginning of the logo. Once the text appears, the opening voiceover starts.

Availability: Current and fairly common. Was first seen on Walking with Dinosaurs 3D and was later seen on American films co-produced by this company since 2013 such as Bridge of Spies, The BFG, The Light Between Oceans, and Office Christmas Party, among others. It also appears on its own movies that they also produced such as Viceroy's House, Simmba and Commando 3, among others.

Unused Logo 1 (2012)


Logo: On a blue space background, we see a lot of explosion-like fire come in and form together. The flames meet in the center, causing a pulse that makes the "ReLIΛNCe" text in its traditional font fold out, the "Λ" getting formed by what remains of the flare. It zooms out slowly as "ENTERTAINMENT" appears below the company name.

FX/SFX: All in great CGI. Done by Vitamin Pictures (which has since been acquired by Carbon).

Music/Sounds: A bombastic fanfare and some flare sounds at the beginning.

Availability: Extinct. The logo was once available to watch on Vitamin Pictures' website. However, the original Vimeo link containing the logo appears to have been deleted, possibly after the aforementioned acquisition of Vitamin Pictures. With the introduction of the 2013 logo, it seems to be unused.

Unused Logo 2 (2014)
Logo: On a black background, we see a camera. Then when the camera shines, a part of the camera flies out in between the text "RELI NCE" to form into "RELIΛNCE". The text turns from black to blue and red, as "ENTERTAINMENT" appears below the logo.

FX/SFX: CGI, again done by Filmograph.

Music/Sounds: A dreamy tune.

Availability: This was a concept pitch for a new logo for the company, and it went unused as Reliance ended up choosing to use the Bridge concept over this one.