United Plankton Pictures, Inc.

Background
United Plankton Pictures, Inc. is a former vanity card of Stephen Hillenburg, the creator of SpongeBob SquarePants. In 1998, Hillenburg formed United Plankton Pictures Inc., a television and film production company, but never used an actual logo until the first SpongeBob episode, "Help Wanted".

1st Logo (1997)
Nickname: "Early SpongeBob"

Logo: On a white background, there is a picture of SpongeBob drawn in the same style as the Plankton creatures in the next logo (and similar to that of the SpongeBob drawing seen on the show's title card), over a sand colored background with swirls in rows covering it. On top of him are the words "CREATED BY" in black and underneath is "STEPHEN HILLENBURG" in the same color and font.

FX/SFX: None.

Music/Sounds: The end theme of the pilot.

Availability: Near extinction. Only found on the original cut of the SpongeBob pilot, produced in 1997. This version never aired, and was only released to Nickelodeon employees on a VHS entitled "The Best of NickToons 1998". Copies of this original edit circulate online.

2nd Logo (May 1, 1999-)
Nicknames: "Friends of the Sea", "Holding Hands", "The Underwater Logo", "The Plankton Logo", "Plankton's Friends", "The SpongeBob Logo"

Logo: On a moving ocean background with a reflection of light, we see some crudely drawn sea creatures, one of them being a less detailed drawing of the character Plankton, holding hands. The words "United Plankton" are above, with "Pictures inc." below, both written in the SpongeBob font.

Trivia: In the SpongeBob episode "Plankton's Army", Plankton's relatives visit the Chum Bucket and he enlists their help into taking over the Krusty Krab to steal the Krabby Patty formula. They are based off the characters in the logo. The water background used in this logo is also seen as part of the SpongeBob SquarePants theme song, namely the line "then drop off the deck and flop like a fish".

Variants:
 * Starting in 2012 with the special "It's a SpongeBob Christmas!", and later with the episode "Extreme Spots/Squirrel Record", the logo is slightly redone for HD-produced episodes. The ocean background now has a greenish tint and there are two more creatures, in addition to them being drawn more smoothly, and starting with the episode "Lost in Bikini Bottom/Tutor Sauce", the logo is more zoomed out-looking and the creatures are smaller and further away from the camera.
 * From Nickelodeon's rebrand from 2009 until sometime in 2010, sometimes it will have a copyright notice (as recycled from the 2008-2009 Nickelodeon Productions "Lightbulb" logo cheaply added in).
 * On Kamp Koral: SpongeBob's Under Years and The Patrick Star Show, there is an alternative version of the newer widescreen logo, in which there is a comma separating the words "Pictures" and "Inc.".
 * A textless version without any of the creatures exists.

FX/SFX: The ocean background moving.

Music/Sounds: The closing theme of the show.

Music/Sounds Variants:
 * On non-split-screen airings of the SpongeBob SquarePants episodes "Texas"/"Walking Small", cows (presumably from the episode's closing theme, which is Junior Brown performing the show's theme) are heard in the background.
 * On early SpongeBob video releases and The Patrick Star Show, it's silent.
 * Early split-screen versions had a foghorn sound.
 * On a November 2012 CBS airing of the SpongeBob SquarePants episode "It's a SpongeBob Christmas!", CBS' generic theme is heard.
 * On MTV prints of certain shows, it's the sound of crashing waves and seagulls (the same sounds from the very end of the SpongeBob theme)

Availability: Extremely common. Seen on SpongeBob SquarePants, The Patrick Star Show and Kamp Koral: SpongeBob's Under Years.


 * Strangely, when the episode "Wet Painters"/"Krusty Krab Training Video" aired in 2002, due to an editing error on Nick's part, the Klasky-Csupo "Splaat" logo was shown in place of this on airings with split-screen credits.
 * On November 30, 2011, during an airing of the episode "Pest of the West", this was replaced with the Rainbow S.r.l logo. This was fixed in later airings.
 * The final episode to use the original version of the logo was "Hello Bikini Bottom!". The enhanced version was first seen at the end of the episode "It's a SpongeBob Christmas!", as well as all episodes beginning with "Extreme Spots"/"Squirrel Record".
 * The audio variant is extinct, as it was last seen when MTV aired the show in February 2016; instead of using the show's original credits, it used split-screen credits that Nickelodeon used from September 2009 until June 2012. It made surprise re-appearances on both a June 2018 Nickelodeon airing of the episode "The Hot Shot" and a November 2018 airing of the episode "Truth or Square", as Nickelodeon messed up the two episodes' credits and the split-screen credits template was used.
 * This logo doesn't appear on all three SpongeBob SquarePants films, as they use the next logo instead.

Legacy: This is a favorite logo among the SpongeBob fans.