Sony Entertainment

Background
Sony Entertainment, Inc. is an American entertainment company established in 2012, focusing on Sony's film, television and music businesses. It is a subsidiary of the Japanese Sony Group Corporation and managed by Sony Corporation of America.

(April 10, 2014-)
Nicknames: "Be Moved", "The Sony Flash"

Logo: On a black background, we see the Sony corporate logo, in white, appearing in the center of the screen. It fades in gradually from a white light appearing between the " O " and " N ". As it lights up the rest of the logo, it then flashes, which fully lights up the logo. After a few seconds, we then zoom in on the " O ", revealing that the Sony logo and the black background are actually a cut-out of a black metal plate with a metallic rim around the holes, transitioning to the logo of whatever Sony Pictures Entertainment unit is distributing the film (Columbia Pictures, TriStar Pictures, Affirm Films, Screen Gems, Stage 6 Films, Sony Pictures Animation or Sony Pictures Entertainment), or the light disappears after transitioning. If the Columbia Pictures logo is to follow this logo, a group of yellow clouds appears, moving over a blue background with a bright light. The light flashes as we transition to the Columbia lady's torch, seguing into the Columbia logo.

Trivia: This was also used as Sony's corporate identity logo until March 2021. Sony continues to use this logo following the reveal of the company's new corporate identity logo.

Variants:
 * On 3D films, a larger flash is used.
 * On the official Sony website, the logo fades out instead of zooming in.
 * On movie trailers, an alternate version of this logo is seen where the logo is played in reverse. In this version, the end part of the logo is seen and the flash occurs, which transitions to the logo of whatever Sony Pictures unit is distributing the film.
 * Television series produced and/or distributed by Sony Pictures Television (Sony Pictures Television Studios)/TriStar Television use the same variant as the movie trailer version, except the logo transitions to either a shortened version of the 2002 Sony Pictures Television logo, the 2020 Sony Pictures Television Studios logo, the 2019 Gemstone Studios logo or the 2015 TriStar Television logo.
 * On Concussion, the logo transitions to a shortened version of the Columbia Pictures logo.
 * On Aloha and Once Upon a Time in Hollywood, the logo transitions to the 1968 Columbia Pictures logo.
 * On The Night Before and The Front Runner, the logo transitions to the 1981-1989 Columbia Pictures logo.
 * On the 2019 remake of Little Women, the logo transitions to the 1993-2006 Columbia Pictures logo.
 * On The Star and Hotel Transylvania 3: Summer Vacation, the logo transitions to the 2011 Sony Pictures Animation logo.
 * On Sony Pictures Animation films starting with The Angry Birds Movie 2, the logo transitions to the 2018 Sony Pictures Animation logo.
 * On Peter Rabbit, the logo zooms between the "O" and "N", and then the Sony Pictures Animation logo fades in on a black background.
 * On A Beautiful Day in the Neighborhood, the logo transitions to the 1993 TriStar Pictures logo.
 * On the English Dubbed and Subbed versions of Demon Slayer: Kimetsu no Yaiba The Movie: Mugen Train, the light disappears after transitioning then the Funimation logo appears as it was normally would.
 * On Cinderella (2021), the logo transitions to the Sony Pictures Entertainment logo.

FX/SFX: The fade in, flash, and zoom in. A simple yet effective logo.

Music/Sounds: It depends on the version:
 * Movie Variant:
 * The same "ding" sound in G major (high-pitched to A-flat on PAL prints) used at the end of advertisements promoting Sony products when the Sony logo is fully formed, followed by the beginning of the TriStar Pictures/Screen Gems/Affirm Films/Stage 6 Films themes, the opening theme of the film, a series of synths that beautifully segue into the Columbia Pictures theme, or silence. If the light disappears after transitioning, it's the "ding" sound only.
 * Sometimes, the opening theme of the film plays over the animation in this logo, with or without the "ding" sound.
 * Television Variant:
 * The 2002 and 2003 Sony Pictures Television or 1993 TriStar Television themes are heard over this logo, and continues to play when the following logo plays.
 * Most shows, such as The Dr. Oz Show, have this logo silent (as it is on the film version), and the theme doesn't begin until that logo actually appears. This is a more common version.
 * Some shows, like The Blacklist, will have the first two notes of the 2003 short theme playing first on this logo.

Availability: Common.
 * This logo debuted with the London premiere of The Amazing Spider-Man 2 on April 10, 2014, and is seen on most films and television series produced and/or distributed by a Sony Pictures Entertainment-owned studio ever since and as a standalone logo, in which a short version is used at the end of every Sony-related promos and commercials ever since, as well as Funimation-produced films as Funimation, distributed under its film division, Funimation Films. this logo doesn't appear on Moms' Night Out, When the Game Stands Tall, The Interview, or co-released films (such as those by MGM, Warner Bros., Paramount, or 20th Century Fox/Studios) like Spectre, or the 2016 remake of The Magnificent Seven (although it does appear on the trailer for When the Game Stands Tall, as well as the first trailer for The Interview).
 * The television variant can be seen on current episodes of television series produced and/or distributed by Sony Pictures Television (now known as Sony Pictures Television Studios) or produced by TriStar Television.
 * This does not appear on movies from Sony Pictures Classics, Destination Films, or Stage 6 Films (though it does appear starting with Greyhound), because they still retain their respective logos without this logo preceding it.

Editor's Note: While not in the same level as its television compartment, it is generally hated by the community. Many people view this logo as Sony milking out their corporate name in the movie logos despite said logos already having a Sony byline.