User:Nova/New "About AVID" page concept

= DISCLAIMER = This is also a rework of the original "About AVID" page, it has been modified to reflect the new focus of AVID.

Who are we?
''It all started in 2007 when the former CLG Wiki was created as an alternative to "KRS Logos" on logo descriptions. Today, we're a reference in the evolution of onscreen identities and a main power in logo preservation.''



AVID Sans We are the archive of on-screen logos, IDs, bumpers, boot screens. We're here to document trends, history, and other aspects of this form of visual design.

What is a logo?
According to Michael Evamy's "Logo", a logo is one of the most powerful resources which brands have to attract attention from a global public rushed lives. They're identity marks designed to be easily recognized. Most people consider logos to be symbols containing any type of abstract or pictorial meaning, like the Paramount mountain or Walt Disney's castle. Otherwise, a logo can also be a combination of pictorial elements, like HBO or 3M. In fact, a logo is defined as: a "unitary typographic element". Evamy points that "It can be a new name and slogan, the development of a new "brand architecture", a number of visual and corporate brands (...)".

What is an on-screen logo?
An on-screen logo is an animation which shows what company produced or distributed a film, TV show, home media release, etc.

What is a bumper?
A bumper is an animation shown on VHS tapes, DVDs, and Blu-rays, usually to prepare for trailers for upcoming releases, or on VHS tapes to remind viewers to adjust the tracking for the best picture quality.

Why does this wiki exist?
There's a lot of historical multimedia information which needs to be preserved. We preserve those corporate identities from becoming lost to time or from plastering here. We provide text descriptions of its appearance and/or animation as well as having it in video and image form. We can also be a reference for any graphic designer, historian, industrial designer, architects and publicists.

Why don't most logo articles have the name of the logo designer?
Many marketing products in the film industry come from ancient designs executed by anonymous designers who thought it won't be convenient to put their name or signature on the design. Today, the figure of exclusive designer like once were Saul Bass or José Cruz Novillo tends not to exist. Usually are large companies, working in the hundreds, if not thousands, of designers, and who knows if the logo itself was made by the top designer themselves or the third draftsman in the western sector of the company. In these cases we usually include the consultant who designed (If this information is available). Others are so rare that we cannot know for sure who designed them, and we can only provide vague speculation.

Recommended bibliography

 * EVAMY, Michael, "Logo", Laurence King Publishing, New York, 2007
 * BASSAT, Luis, "El libro rojo de las marcas", Random House, Barcelona, 2006