Phaidon Press

Background
Phaidon Press is a global book publisher on the arts, ranging from paintings and sculpting to fashion, photography, and even cookbooks. At one point, they released their movies on home media. Not much is known about this division.

(1997)
Logo: On a dark background with a very dim moving spotlight, an "Times New Roman" zooms out, followed by an "Times New Roman". The two letters merge to form the Greek letter Phi. Once the Phi stops zooming out, it bursts, releasing an array of letters in 12 different directions. The light burst disappears alongside the flying letters and then the Phi itself, crossfading into "Times New Roman" spreading itself out. The spotlight background continues to change positions for the remainder of the logo.

Technique: The letters flying and zooming and the background changing.

Music/Sounds: Two reverbed notes as the letters zoom out, then a click when the "I" and "O" merge. Then, a bong and wind chimes as the Phi bursts and letters fly out. As the chimes continue to sound, a tribal woodwind instrument plays two held notes.

Availability: Ultra rare; appears on a home media release of Vermeer: Light, Love and Silence and possibly a few more art-related movies.