Draft:TV3 (Malaysia)

Background
TV3 (spelled as Tivi Tiga) is a Malaysian free-to-air television channel owned by Media Prima conglomerate. It was launched on June 1, 1984 as the country's first and oldest private television channel.

1st ID (June 1, 1984-December 31, 1986)
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ID: Against a space background, a lighting bolt strikes the center, followed by a  bolt. A colorful explosion then appears, followed by an outlined TV3 text made with outlines zooming in with trails. The trail then disappears, and the logo turns solid being split into several horizontal pieces. This also makes the T, the V , and the 3. The text Helvetica in white then fades in below the logo.

Technique: Scanimate.

Music/Sounds: A synth wave theme with a group of women singing the channel's name

Availability: Extinct.

2nd ID (January 1, 1987-1989)
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ID: Against a space background, three sets of two parallel lines in, , and (from top to bottom) enter the screen one by one. The set zooms in further before splitting horizontally. A skyline view of Kuala Lumpur (at the time) then fades in. As we pass by the buildings, the complete TV3 logo zooms in, along with Rangkaian Sukaramai written in cursive with a curved line under it. A light flashes at the top left of the T, the left of the bottom of the V, the top right and the bottom right of the 3. This cycle is repeated for the rest of the ident.

Variants:
 * A slightly shorter variation of the long variant existed where the parallel lines fade out instead of splitting and leaving the screen.
 * An alternate and short variation existed where the parallel lines enter the screen together starting from different positions. Once that's done, the Kuala Lumpur view appears as the parallel lines leave the screen and the TV3 logo zooms in. The lines then enter the screen and stay for a few seconds before leaving again as Rangkaian Sukaramai zooms in and sets its position. The pattern of the light flashing is different, where it flashes at the top left of the T, the bottom of the V, and the top right of the 3.

Technique: Same as before.

Music/Sounds: Same as before, but with "Untuk Anda!" added to the lyrics and the music being extended.

Music/Sounds Variant: The extended variation used a slightly different arrangement.

Availability: Extinct, but the alternate variation is preserved on a recording of a December 6, 1988 report of Berita TV3 uploaded by the official Bulletin TV3 YouTube channel.

3rd ID (1989-May 31, 1994)
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ID: We begin with a view of the sea as a glass structure of the TV3 logo rises. We then zoom into the logo before it is shown fully again. As the logo gets its three colors, the background turns into a space background, and the slogan from before Rangkaian Sukaramai flies in. The logo then faces toward us as we pass by the stars.

Later Variant: Starting from June 1, 1992, just before the TV3 logo faces toward the screen, Serif and Serif fly in as a line forms horizontally between them.

Variant:
 * There are two known idents from the era commemorating the end of Ramadan in 1411 of the Lunar Islamic calendar:
 * April 1991: We pan to a window in a -white gradient room with copies of the TV3 logo on it. We zoom to the outside, where we pan by a mosque into a background, where we see pictures of a Jawi-like symbol, a table with two Qurans, and an Islamic rug, followed by footage of Muslims in a mosque, a family having food, and a close-up of the food usually eaten on Eid al-Fitr. As we pan by a picture of an unidentified picture and a window containing footage of fireworks being played, we see ketupat and Islamic-related pictures fall and a  star-shaped Islamic symbol fly up. Selamat Hari Raya in a Jawi-styled writing zooms in and settles at the top of the screen as Serif appears letter by letter at the center and the TV3 logo flies in and settles at the bottom as it shines.
 * March 1993: We pan from a yellow TV to a bird with colored feathers (presumably the mascot of the channel from the time) wearing clothing usually worn by Muslims on Eid al-Fitr, including a songkok. The footage zooms from us to settle on a detailed background above "Selamat Hari Raya Aidil Fitri" in white, and a shape resembling the shape of an analog TV screen with the TV3 logo on it fades in below the text as the bird looks at us.
 * An ident commemorating the channel's 9th anniversary aired around June 1993. It features footage of multiple different programmes (Lightning Force, Mr. Bogus, Majalah Tiga, MacGyver, Pendekar, Seulas Pinang, and several more unspecified programmes) flying around on a background. 1984 and 1993 fly in from the top and bottom respectively. They squeeze themselves and turn into a giant Elephant. The programmes stop spawning and ULANGTAHUN KE appears at the center of the screen as the background darkens. A - kite flies in from the left to the center of the screen and settles behind the text, and the confetti stops falling. The parts of the TV3 logo fly in one by one at the bottom right of the kite.

Technique: 3D CGI produced in-house by the TV3 graphics department.

Music/Sounds: A synth tune that starts off as a calm rearrangement of the 1984 ident's music before evolving into a powerful one, followed by a group of women singing the channel's name.

Music/Sounds Variants:
 * The 1991 Hari Raya variant uses a synth theme which ends with a short rendition of Selamat Hari Raya.
 * The 9th anniversary variant uses a trumpet and synth theme.
 * Unknown for the 1993 Hari Raya variant.

Availability: Extinct, but it's preserved on various reports of Buletin Utama from the era uploaded by the official Bulletin TV3 YouTube channel.

4th ID (June 1, 1994-February 29, 2000)
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ID: Against a night sky background, we see a colorless, translucent pad resembling the shape of an analog TV screen fade in as we pan down to see a view of Kuala Lumpur from the time. Several, , and thick square-shaped light rays pass through the pad. Rays of light of the logo's colors pass through it twice before the Malaysian flag appears. The and  parts of the flag begin rising, before revealing that the flag had turned into the TV3 logo. As the logo settles its position and the pad rotates, BERITA TERKINI HIBURAN SENSASI from the previous ident flies in.

Variant: A special variant from 1995 existed where we see the bird with colored feathers on its head fly and land at the left of the screen. The bird yells and looks at us before making a quieter sound. As the bird looks at us, the following text fades in: Serif Serif TV3 Serif Serif In the English version of this variant, the text is translated and the slogan is removed: Serif Serif Serif TV3

Technique: 3D CGI produced by APT with Steve Bristow and Goe Aun Hoe. This ident was produced with TDI, a French animation software that later became part of Alias, a software company which would later be acquired by Autodesk, Inc. in 2006.

Music/Sounds: An orchestral fanfare with a group of women singing the channel's name at the end.

Music/Sounds Variant: The 1995 special variant uses a high-pitched audio of the main ident's theme, accompanied by the bird's flapping, yelling, and the sound it makes after it looks at us.

Availability: See 3rd ID.

5th ID (March 1, 2000-2003)
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ID: On a golden cloudy background, we see two texts reading the network's name. One of them is lowercase, outlined and is moving downwards starting from the left top of the screen. The other is uppercase, colored, duplicated, and is moving towards the left. Several texts of the company's name then appear by zooming out before fading away. The TV3 logo is then formed by moving lights as the clouds become darker. The logo glows and becomes more visible as the registered symbol fades in next to the top right of the logo. It then shrinks a bit and moves to the right as "Duniamu" appears at the top left one by one.

Variant: An English version existed where "Duniamu" is translated to "Your World".

Technique: 2D CGI.

Music/Sounds: First, we hear a choir accompanied by a xylophone tune. As the logo forms, conga sounds can be heard. After the logo becomes more visible, we hear two synthesized notes, with the first being the longest. At the end, we hear five chime notes.

Availability: Extinct, but it's preserved on two reports of Buletin Utama from the era uploaded by the official Bulletin TV3 YouTube channel.

6th ID (early 2000s?)
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ID: There are two idents known to have aired on the channel:
 * We see a giant ribbon colored, , and flying over some grassy mountains, followed by another one which flies over the first one. A third ribbon then flies over the farthest mountain and the two ribbons. The fourth ribbon flies towards us and transitions to reveal that a giant ribbon is wrapping around the Earth. As the Earth continues to be wrapped, the TV3 logo with THE ONE TO WATCH under it fades in at the top right of the screen.
 * We see a silhouette of antennas and birds on small buildings. After one of the birds fly away to the left,, , and auroras appear in the night sky. Two more birds then fly away, and the TV3 logo fades in with PILIHAN TERBAIK (BEST CHOICE) underneath it

Technique: CGI made in association with Leo Burnett Company, an American advertising agency.

Music/Sounds:
 * The Giant Ribbon ident uses a portion of The National Anthem by Radiohead.
 * The Aurora ident uses the sounds of birds chirping and flying away, accompanied by audio of a few programs and a portion of Don't Look Back in Anger by Oasis.

Availability: Extinct.

7th ID (2003-May 31, 2006)
ID: We see a view of a grassy field with bushes and, blocky trees as we see a quadrilateral fly in and several giant plants growing. A ray of light flies in. We cut to another view of the field with a boy running around happily, swinging his arms as more quadrilaterals fly in. We then cut to a woman jumping for joy, followed by another shot of the field with two rays of light flying in and a close up view of the boy and women from before. After we cut to yet another view of the field, a light flies in, and the screen flashes to a white background with, , and  shapes flying around. The shapes then form the TV3 logo, and the registered trademark symbol fades in next to the top right of the logo.

Technique: A combination of live action and CGI.

Music/Sounds: A rock tune ending with an instrumental rendition of the "Tivi Tiga" jingle.

Availability: Extinct.

8th ID (June 1, 2006-May 31, 2008)
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ID: The ident features different scenes of people having fun moving around and watching TV. The scenes of the ident feature: The ident ends with a girl kissing a TV screen before it fades to a white background with the TV3 logo on it. The slogan from the time, Lucida Sans, fades in underneath the logo.
 * A boy in an shirt and a girl in a -white shirt watch normally at the start. They are later seen touching each other with fabric pieces.
 * A cat sitting on a chair next to a fishbowl with fish in it.
 * Five kids (four girls dressed in, , , and white and a boy dressed in ) and a grown-up woman in an shirt running around the couch with the girl in the green shirt holding a TV remote. The kids are later seen again with the boy now wearing a white shirt, looking at us and smiling.
 * Two girls watching TV on their bed.
 * A man and his wife along with their daughter and son having fun watching TV while sitting on an orange couch.
 * A woman in a shirt watching TV with an elderly man in a  shirt. Sometimes, they are later seen cuddling each other.
 * Several men feeling excited watching TV. They are later seen cheering.
 * Three girls happily jumping on their bed.

Later Variant: Starting from June 1, 2007, the slogan at the end of the ident is replaced with "Pavane".

Variant: There is an unused variant where the scenes are arranged differently. It also features scenes not seen on air, such as:
 * A boy in a shirt watching TV, who is later seen running around with his fist.
 * An old man accompanying a boy in a store.
 * Some additional scenes of the on-air ones.

Technique: Live action and 2D animation.

Music/Sounds: A rock tune with a group of women singing. This ident introduced a new four-note jingle at the end.

Availability: Extinct.

9th ID (June 1-December 31, 2008)
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ID: The ident begins with a scene of a family having fun and dancing while watching TV as one of the girls hold a microphone. The scenes then switch randomly, revealing other scenarios such as soccer being played with fans watching, four women dancing, and a girl having fun in a computer-generated world as she jumps for joy before riding on a carpet and sliding down a -colored slide. Almost a second after the entire family from before is revealed, the screen zooms out as footage from multiple programs that aired on the channel pop up. After we zoom out a but further, the screens turn into the TV3 logo, which later faces the screen as the background turns white while the slogan from the time, Helvetica and the registered symbol with a light behind it fade in.

Bumpers:
 * Post-programme: On a black background, we see -tinted pads showing footage of an unspecified program, which fly in from the right to make a T. and -tinted pads then fly in to form the rest of the TV3 logo as the background turns white, the logo turns solid, and the registered trademark symbol fades in.
 * Pre-programme: On the same white background from before, we see the TV3 logo at the center of the screen. After we zoom in a bit, the background turns black, and the registered trademark symbol fades away. The logo turns into the pads from before, which begin to fly away to the right.

Trivia: The footage of the programmes shown in the ident include:
 * Buletin Utama
 * 360
 * 999
 * Nona
 * Malaysia Hari Ini
 * Anugerah Juara Lagu
 * Jejak Rasul
 * Bersamamu
 * Majalah Tiga
 * Buletin Pagi
 * Wanita Hari Ini
 * Several more unspecified programs

Variants: A shorter variant on the main ident is known to have existed where it shows four scenes of the family from the main ident having fun before fading to the final product of the ident.

Technique: Live action and CGI produced by The Brand Group Asia.

Music/Sounds:
 * ID: First, we hear a quiet electric guitar note. We then hear a group of women singing "Na-na-na-na" three times and "Oh-oh!" over an instrumental of the channel's official song at the time, including the channel's name at the end of the song.
 * Sometimes, the singing women use a different take.
 * Bumpers: None.

Music/Sounds Variant: The short variants of the ident use a slightly different tune.

Availability: Extinct on TV.

10th ID (January 1, 2009-2010)
ID: On a -- background with glowing dust particles, we see abstract shapes shaped like a "2" and a "5" come together to form models of the two numbers, in two different views. Two light pass through the screen as it forms a trail, causing the scenario to flash to a scene where the number models and the TV3 logo flip in, as the numbers spell "25", with the "TV3" logo above them. A few more lights pass in, and a flash appears below the "25", with "Inspirasi Hidupku" fading in at the same position of the flash.

Variants: TBA

Technique: CGI. Four of the idents were produced by rGba Studio, while one of them was produced by The Brand Group Asia.

Music/Sounds: TBA

Availability: Extinct on TV.

11th ID (2010-February 28, 2011)
ID:
 * Daytime Variant: Against a background, we see many  and  flowers with leaves growing. As we pass by them along with flying dandelion seeds, a bee, and a butterfly, we move the the forest with the sun in the distance far away and  and  flower trees growing, where we see a  and a  bird holding the 3 from the channel's logo covered with flowers with  ribbons. The birds fly into the sky, and we follow them. We pan down as the 3 falls and the flowers fly away to form the TV3 logo next to a tree. The logo shines.
 * Nighttime Variant: Against a sky background, we see silver pads uncovering what appears to be the TV3 logo. We see different views of the logo before we finally see the logo facing towards us as the silver pads shrink and disappear and the slogan from the time, "Inpsirasi Hidupku" is revealed.

Variants: TBA

Technique: CGI produced by rGba Studio.

Music/Sounds:
 * Daytime variant: A horn and violin fanfare, ending with a drum sound.
 * Nighttime Variant: It can be either of these:
 * Electronic sounds and a triumphant fanfare.
 * An eerie tune.

Availability: Extinct on TV.

12th ID (March 1, 2011-May 31, 2014)
ID: Depending on the color of an interior background, we see several people having fun looking at and interacting with different types of floating cubes, depending on the ident. The idents end with the cubes flying to form the TV3 logo and the slogan from the time, Inspirasi Hidupku wipes in underneath the logo.

Later Variant: Starting from 2012, the logo formation is taken from the channel's 28th anniversary ident. As the, , and cubes reveal the logo, the icons of Facebook, Twitter, and Astro's channel number along with white text reading "Helvetica" fade in at the bottom of the screen, along with the channel's slogan and website link between them. The 28 would later be removed starting from 2013.

Variants:
 * Variasi (Variety): The ident takes place in a blue room, where we see blue, floating shiny cubes a girl and a mother sitting on a couch, as well as a boy (in a  shirt) at the table as a father walks in. We see a close-up of the boy touching the floating cubes before we cut to a room where the cubes pop out of a computer screen (which is displaying the channel's website from the time) in front of a man (possibly Ally Iskandar), who is seen surprised as the cubes fly. He is later seen chasing the cubes along with the same boy in the  shirt. We then cut to the same girl and mother from before, looking fascinated by the floating cubes. The aforementioned cubes form the TV3 logo, and three of them remain, which bounce towards us.
 * Drama/Telefilem (Drama/Telefilm): TBA
 * Kanak-Kanak (Kids): TBA
 * Gaya Hidup/Wanita (Lifestyle/Women): The ident takes place in a room which seems to resemble a kitchen, where we see four women at the counter. We cut to a close up of a woman dressed in white coming towards another woman who is at the table, followed by a close up of vegetables being chopped. The two women at the center of the counter then touch floating cubes textured  solid and a table cloth. As we see multiple  cubes transition the scene to form the TV3 logo, floating textured light blue and  cubes fly in to surround the logo and fall to the surface, aside from one of the  cubes, which multiple smaller cubes appear and surround it to resemble a flower.
 * Berita/Informasi (News/Information): TBA
 * Hiburan (Entertainment): TBA
 * Filem (Film): TBA
 * Sukan (Sports): TBA
 * There is a full version of the ident that compiles the scenes from the slot variants, featuring a few scenes not seen in any of slot variants. The logo formation is taken from the Variasi (Variety) variant.

Technique: A combination of live action and CGI.

Music/Sounds: A rock tune with the channel's four-note jingle from the time.

Music/Sounds Variants:
 * The tune may vary for each ident.
 * The Kids and Lifestyle variants use a different arrangement.
 * A group of women could be heard singing in some of the idents.

Availability: Extinct on TV.

13th ID (June 1, 2014-October 31, 2016)
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ID: We see real life footage of everyday happenings in Malaysia, depending on the location. The footage is edited to feature a 3D model of the TV3 logo in a varied position, usually appearing at the end of the ident.

Variants: There were eight idents known to have aired on the channel.
 * Crabs: We see four different shots of crabs moving on sand, with the last shot featuring the TV3 logo at the right.
 * Kuala Lumpur (Daytime): We see a shot of the Kuala Lumpur Tower as a bird passes by. We then cut to shots of a motorcycle in a clothing shop, people walking past shops with a clear shot of clothing at the right of the screen, a close-up shot of the clock on the Medan Pasar Clock Tower, and a view of Medan Pasar with the TV3 logo at the left of the screen.
 * Kuala Lumpur (Nighttime): TBA
 * KLCC: We see four different shots of a colorful fountain, with the last shot featuring the TV3 logo at the left.
 * Putrajaya: TBA
 * Iron Mosque: We see five different shots of the Iron Mosque of Putrajaya. The shots of the mosque consist of the entrance, a view of the pool from the main prayer room, water being shot from a fountain, the dome, and a view of the mosque with a platform with the TV3 logo on it at the right of the screen.
 * Morib: We see a family (a mother, a father, a boy, and a girl) walking together beside the beach, where we see TV3 logo on the water.
 * Sunset: This variant takes place on a beach. As we pan to the left where the TV3 logo is, we see a man and a women walking together, which the former later points at the TV3 logo.

Technique: Live action scenarios filmed in different locations in Malaysia, combined with CGI.

Music/Sounds: A piano tune with a group of women singing the slogan's name (Keriangan, Sentiasa, Bersamamu di TV3).

Music/Sounds Variants:
 * Some of the idents use a slightly different arrangement, with high hat sounds.
 * The Kuala Lumpur daytime ident uses a rock arramgement.
 * Some of the idents lack the women singing.

Availability: Extinct on TV.

14th ID (November 1, 2016-May 31, 2019)
ID: TBA

Technique: 3D CGI produced by rGba Studio.

Music/Sounds: A calm, slow eighteen-note piano rendition of the woman's vocals accompanied by choir sounds.

Availability: Extinct on TV.

15th ID (June 1, 2019-)
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ID: On a white background, we see a ribbon fly in from the left of the screen with dust following it. Two more ribbons fly in, followed by the  and  ones. As they continue to fly, the, , and ribbons turn , , and  respectively. The entire screen flashes, and the ribbons form the TV3 logo as the dust disappears. The registered trademark symbol then fades in next to the top right of the 3.

Variants:
 * 36th Anniversary Variant: This variant aired on the channel at the beginning of June 2020. We see a background with the, , and  ribbons from the main ident fly from us. A  3 flies away from us before slightly moving to the left as a 6 reveals itself, forming the number 36. "TERIMA KASIH (THANK YOU FOR)" flies in from the top, followed by the TV3 logo from the 36 which settles between the latter and the "TERIMA KASIH" text, "TAHUN (YEARS)" from the right, and "DIRAIKAN BERSAMA ANDA (CELEBRATING WITH YOU)" from the bottom.
 * 37th Anniversary Variants: TBA
 * 38th Anniversary Variants: TBA
 * 39th Anniversary Variant: TBA

Technique: Same as before.

Music/Sounds: A modern electronic remix of the eighteen-note tune from the previous ident.

Music/Sounds Variants:
 * 36th Anniversary Variant: A dubstep tune.
 * 37th Anniversary Variants: A eleven-note rearrangement of the theme from the 2016 ident.
 * A shorter version of the ident uses the last six notes.
 * 38th Anniversary Variants: An instrumental of the electric guitar arrangement of the 2014 ident.
 * 39th Anniversary Variants: An electronic tune.

Availability: Current.