HBO Now

Background
HBONow was a video on-demand service established in New York City on October 15, 2014. The service launched in April 7, 2015 for the purpose of providing content via streaming with subscription. The service closed down on December 17, 2020.

(April 7, 2015-December 17, 2020)
Logo: On a black background, the HBONow logo pans down to the center while fading in. Then a parental guideline pans down with the same routine as the logo.

Technique: The panning, which is all too simple.

Music/Sounds: A synth tune is played throughout the logo.

Availability: Very common during its time, but now extinct. The logo was seen on HBONow when a presentation was watched from the beginning.