McDonald's

McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.

1st Logo (1997-2000)
Logo: On a black background, we see the text "did somebody say". A red speech bubble with a yellow outline with the Golden Arches with a question mark to the right of it appears to the right of "did somebody say".

Technique: Pretty good 2D animation for the late 90s.

Music/Sounds: It varies, but a person or people say or sing "Did somebody say McDonalds?"

Availability: Seen on late 90s commercials for McDonald's.

2nd Logo (2003-2006)


Logo: At the end of the commercial, we see the famous Golden Arches zoom out. A flashing light then fades in and moves from right to left and turns yellow, as "i'm lovin' it" zooms out below the arches and leaves a trail.

Technique: 2D animation.

Music/Sounds: It depends on the commercial. Availability: Seen in their older commercials.

3rd Logo (2019-)
Logo: At the end of the commercial, we see the famous Golden Arches draw itself while a red square zooms out with the emblem resulting in a symbol similar to the McDonald's app logo. The tagline "i'm lovin' it" appears below starting in 2020.

Technique: 2D animation.

Music/Sounds: It depends on the commercial, most commonly a man singing the jingle off-tune or whistling. Availability: Seen on their current commercials.