The Baby Einstein Company

Background
The Baby Einstein Company is an early children's entertainment company founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

(January 31, 1997-February 1, 1998)
Logo: On a white background, we see a boy's head to the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variants:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein and Baby Mozart.

Editor’s Note: None.

(November 3, 1998)
Logo: Same as before, but the text now reads Aigner-Clark Productions Presents

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Very rare. Only seen on the original VHS tape of Baby Bach.

Editor’s Note: None.

1st Logo (November 23, 1999-November 23, 2010)
Logo: TBA.

Variants: TBA.

FX/SFX: TBA.

Music/Sounds: The opening of the show. Availability: Common. Seen on most Baby Einstein tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

Editor's Note: None.

2nd Logo (August 15, 2000-November 21, 2007, 2010)
Nicknames: "The Rolling Caterpillar", "Great Minds Start Little"

Logo: On a white background, we see a colorful rolling caterpillar sliding in on wheels. It tries to stop at the center and stares. The first blink it does, the logo appears. The camera zooms out revealing the logo: the--- baby-- einstein-- company--- shadowed, and the text "Great minds start little." flies in the bottom-left corner of the screen.

Variants:
 * Beginning with the DVD version, a promo or Numbers Nursery, the words "Great minds start little" don't appear.
 * An in-credit version appeared on Little Einsteins on Disney Junior and a print of Baby Einstein shows such as Baby Mozart.
 * On the Baby Einstein Discovery Kits or since 2007, this logo is shown, but with the new Baby Einstein logo.

Trivia: This logo was based on a scene from Baby Einstein featuring a toy caterpillar. None for the in-credit version.

FX/SFX: CGI animation produced by Stephen Rozmiarek.

Music/Sounds: A calm, soothing woodwind/chime theme, accompanied by birds chirping, and a wink where the caterpillar blinks, followed by Julie Aigner Clark saying "For more information on our developmental products for babies - and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit version has the show's ending theme.

Music/Sounds Variant: Sometimes, there is no voice-over.

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein sales tape from 2002. Don't expect to see this on post-2007 prints of these videos either; they have the next logo instead. The "Baby Santa" variant is super rare and is only seen on Artisan Entertainment prints. This also appeared on the Baby Einstein discovery kits, but with the new Baby Einstein logo instead. This also appeared as an in-credit version on Little Einsteins.

Editor’s Note: None.

3rd Logo (November 23, 2007-November 23, 2010)
Nickname: "The Rolling Caterpillar II"

Logo: Same as the 2nd logo, except it is re-created in better CGI, and the logo is now in a box with the Disney logo in.

Later Variant: Since 2013, the logo is seen without the Disney logo, due to the fact that Disney sold Baby Einstein to Kids ll, Inc.

FX/SFX: Same as the 2nd logo.

Music/Sounds: Same as the 2nd logo, expect there is a new voiceover where the theme is followed by Julie-Aigner Clark saying "To learn more about Baby Einstein developmental and entertainment products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental products, and for tips of how to create moments or discovery with your baby, visit babyeinstein.com. Enjoy the show."

Music/Sounds Variant: Same as the 2nd logo.

Availability: Seen on most Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the 2nd logo but with the new Baby Einstein logo.

Editor’s Note: None.

Scare Factor: It depends on the variant:


 * 1998-2007: Minimal. The way it blinks to the camera can freak-out a few, but it's a soothing logo.
 * 2008-2013: Medium. The animation looks cheaper. The caterpillar's smile is more menacing than the 2nd logo.