EFX Magic in Motion

Background: EFX is one of the most famous Indian digital post production companies that offers the entire range of digital services including Digitization, Digital Film Restoration, Digital Archiving, Media Asset Management, VFX, Rotoscoping, Digital Intermediate, Blu-Ray Compression and Authoring, 3D Movie Production Solutions, and Stereoscopic Conversion Services. It was founded in the early 1990's, but it did not use a logo until 1992.

1st Logo

(1992)

Nickname: "Special Effects: EFX Magic In Motion"

Logo: Just the print version of the 2nd logo with "SPECIAL EFFECTS" on the top of it zooming in.

FX/SFX: Just the zooming.

Music/Sounds: The sound of a wind.

Availability: Rare outside YouTube. Aatha Kanthirantha is the only film that contain this logo.

Editor's Note: None.

2nd Logo

(November 30, 2001-2002)

Nicknames: "Special Effects: EFX Magic In Motion II", "CGI EFX", "EFX of Doom", "DTS' Indian Brother"

Logo: On a black background, the camera spins as we can see three metal rectangles with "EFX" in a futuristic font, but outlined. Several pieces of "EFX" are seen flying each other and putting themselves to form the logo. "Magic in Motion" and "Special Effects" fade in a blur effect.

FX/SFX: Dated CGI animation for 2002 standards.

Music/Sounds: The synth whoosh, which abruptly cuts to a sound being hitten, followed by a metal drop sound. Six arrow hits are heard as several pieces of "EFX" put themselves.

Availability: Seen on Grama Devatheand its Tamil dub asAngala Parameswari.

Editor's Note: None.