Illumination

Background
Illumination (also known as Illumination Entertainment) is an American film and animation studio founded by Chris Meledandri in 2007 and co-owned by Universal Pictures, a division of its wholly owned subsidiary NBCUniversal.

The company was formed after Meledandri left as president of 20th Century Fox Animation and Blue Sky Studios in early 2007. While at those companies, he supervised or executive-produced movies including the first two Ice Age films, Robots, and Horton Hears a Who!. After he left, a deal was announced positioning Illumination as Universal's family entertainment arm that would produce one to two films a year starting in 2010. During the summer the following year, Illumination acquired the animation department of the French animation and visual effects studio Mac Guff, and formed Illumination Mac Guff (now Illumination Studios Paris).

The studio is responsible for the Despicable Me, The Secret Life of Pets and Sing franchises, and the movies Hop, The Lorax, The Grinch, and the upcoming The Super Mario Bros. Movie (in association with Nintendo Pictures). The Minions from the first title are the studio's mascots.

(July 9, 2010-)
Main variants=

Nicknames: "Minions"


 * Despicable Me: "Scared Minion"
 * Hop: "Bunny Minion"
 * The Lorax: "Crushed Minion"
 * Minions: "Triumphant Minions", "Singing Minions"
 * The Secret Life of Pets (prototype): "Scared Minion II"
 * The Secret Life of Pets: "Excited Minion"
 * Sing: "Singing Minions II", "Triumphant Minions II"
 * The Grinch: "Minion + Snowball"
 * The Grinch (trailers): "Scared Minion III"
 * Sing 2: "Singing Minions III"
 * Minions: The Rise of Gru: "Crazy Minion"

Logo: On a dark background with a reflective floor, a large stacked text reading "ILLUMINATION ENTERTAINMENT" appears (written in Futura Condensed). Minions appear below the text (usually Bob or Stuart) and get up to different things, which vary:

Main variants=
 * Despicable Me and Despicable Me 2 (ABC airing): Stuart the minion peeks out from the right side of the screen, anxiously greeting the audience. Then, all of a sudden, the text appears behind him. Stuart is clearly frightened by the loud music that plays as it appears, and as the music ends, he stands stunned, and then falls over. He then crawls off the screen.
 * On the former film's Blu-Ray, if you select the "Gru Control" option, the preceding Universal logo and the Despicable Me variant are seen on a screen that Gru turns on, with a bunch of Minions underneath cheering. Throughout the logo, the scene cuts to the antagonist Vector on a couch switching the logo to "Vector Channel" which annoys Gru and the group of Minions. As the logo is shown, at the point where the text shines and startles the Minion, Gru and Vector repeatedly switch in between the Illumination logo and the Vector Channel, and Vector's head is then frozen by the Freeze Ray from the film off-screen. The Minions cheer one last time as the camera pans into the screen, and the titles appear.
 * On the first two trailers for Hop, there's a short version of the Despicable Me variant in which it just shows Stuart peeking in, but the text is already there.


 * Hop: Stuart stands in the centre, staring at the camera. He then looks depressingly at Dave, wearing bunny ears and a cotton bunny tail and prancing to the right while carrying an Easter basket and tossing candy. Dave stops in front of Stuart and shows off his costume, but Stuart is not amused. Dave tosses some candy at Stuart's goggle, chuckles nervously and takes off the ears, and Stuart looks back at the camera.


 * The Lorax: The name looks different. We see Stuart attempting to cut down a truffula tree with a chainsaw, while Tom observes. Lou the Barbaloot from the movie then falls out of the tree, due to it's shaking from the chainsaw, and crushes Stuart. Tom slowly backs away nervously from Lou, who is eating some truffula fruits.


 * Despicable Me 2 (most prints): Again, a different design for the text. Minions Stuart and Tom stand at the bottom right corner of the logo. Stuart sings "TA-DAAA!", then Tom shoves him aside and also sings "TA-DAAA!". Stuart then shoves Tom and sings "TA-DAAA!" once again, and then the two minions then start yelling "TA-DAAA!" at each other and start pushing and shoving until Stuart shoves Tom off-screen, and triumphantly yells "TA-DAAA!". Tom then chimes "TA-DAA!" off-screen, causing Stuart to mumble in frustration while glancing out at the audience.


 * Minions: The preceding Universal Pictures logo has a five-Minion chorus singing along with the logo theme, and one minion voice continues to sing the closing note as the logo fades in, revealing the five-minion choir, and Stuart, the minion in the centre, is still singing the note as the others watch (except for one who stares at the camera depressingly). Stuart finally runs out of breath and falls flat on his face, then weakly holds out a hand for the others to lift him up, but quickly puts it back down as the other minions exchange glances.
 * On the theatrical trailer for Sing, it shows the part where Stuart falls.


 * The Secret Life of Pets (prototype): Stuart is seen teasing a puppy by squeaking and pretending to throw a ball. He continues until a group of dogs come in, and one of them barks at Stuart. Stuart then realizes he is being mean to the puppy and throws the ball, chuckling nervously, and the puppy goes after it, but the dogs instead start chasing him offscreen. Then, a chihuahua runs after the group of dogs, barking until it goes offscreen. This variant did not make it into the final movie for unknown reasons. This is also the first and so far only variant in which a minion does not look at the camera.


 * The Secret Life of Pets (final version) and Despicable Me 2 (NBC airing): The text is nowhere to be seen. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on like a large neon sign and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text turns on the same way. Bob looks at the text and is amazed. He turns to the audience, shouts the company name twice, and squees excitedly.
 * A version that starts where he says the company name was seen on the shorts The Secret Life of Kyle and Minion Scouts.
 * There is also another version without the "ENTERTAINMENT" text. This can be seen on a trailer for The Secret Life of Pets 2.
 * Another one exists without Bob, which was seen at the start of four short films (Mower Minions, Norman Television, Weenie, and Yellow is the New Black) and the end of Minions Holiday Special. This version is still.
 * On How to Draw a Minion and Saturday Morning Minions, the logo is inverted (black text on a white background) and remade in 2D. Like The Secret Life of Kyle and Minion Scouts, it is cut.
 * On the first trailer for Minions: The Rise of Gru, it starts where Bob squees.


 * Sing: Four minions are shown, Bob, Stuart, Mel and Kevin. Kevin plays a kazoo, then sings "la" notes. He then sings the company name and Mel and Stuart sing with him in the form of a barbershop quartet, whilst raising their arms in the air, and their singing makes the text glow. Bob, who doesn't get the idea, screams the name with a crazy look. His yell gives the text too much glow, causing "MIN" and "ION" to lose power and turn off. Bob sees what he did, looks at the screen, and says "Whoops!" as the other minions stare in disappointment.
 * On the trailers and TV spots, we see Stuart, Kevin and Bob in the center laughing. Also, they looked pasted on the template rather than added in.


 * Despicable Me 3: Three minions are seen, Kevin, Stuart and Mel. Kevin clears his throat and tries to say the company name, but Stuart knocks him out with a vase. He tries to do the same, but Mel hits him into the floor with a hammer. Bob comes by with the fart gun from the first two movies. As Mel begins to say the name, he stops to question the fart gun, to which Bob sprays gas, causing Mel to faint in disgust. Bob then successfully says the name and chuckles. The unconscious Mel farts on Bob and he shakes his hand in disgust.


 * The Grinch (trailers):
 * The text is off. Bob turns a flashlight on and says the company name in a dark manner, laughing maniacally afterwards. The text suddenly turns on and he runs off in fear.
 * The text appears above at first. Carl is seen in the distance, blowing a party blower to Kevin, who is close to the camera and annoyed by the blower. He then grabs the end of the blower, pulls Carl towards him and shoves him off-screen. They move out, the text drops down to the centre and Bob is heard saying the company name.
 * The background, even the text, is covered entirely in snow, with snow also falling throughout. Stuart and Kevin are seen wearing Christmas outfits as they play with tambourines, while Bob plays in the snow, shouting out the company name as he catches snowflakes on his tongue. This is also seen at the start of the Minions Holiday Special.


 * The Grinch (the film itself): Bob stands on the right side of the screen, waves a sparkler and says the company name. Suddenly, Snowball the rabbit from The Secret Life of Pets (voiced by Kevin Hart) drops down from the top of the screen and yells the name. He then sets off some pyrotechnics over the logo's stage, burning Bob's feet, while Snowball laughs maniacally. The pyrotechnics trigger some sprinklers, dousing the flames and covering Snowball in water, much to his dismay. Bob gives his sparkler to Snowball, making him feel better, and they look at the camera. The text then brightens up the screen to start the movie.


 * The Secret Life of Pets 2: A ball bounces under the text. Six dogs on leashes run at the ball, dragging Stuart along. The dogs crowd at the ball and Stuart smiles and chuckles with relief. As the ball bounces off-screen, the dogs face the direction, chase it down and Stuart screams the company name as he gets pulled away, the dogs barking as they do.


 * Sing 2: The animation is completely different compared to the other ones, and so is the text design. A light clunks on, and we see Bob leading Stuart, Kevin, Otto, Mel and countless other minions in a song involving the company name. The minions clap along as they sing. The camera slowly zooms out until we see the text above. Right after the minions finish their song, the text turns off, and "MIN" and "ION" (a mirrored reference to the previous film's variant) are visible for a split-second before the screen turns black.


 * Minions: The Rise of Gru: Stuart swings past the text on a disco ball, calling out the company name as and  lights follow. As the ball swings around, it knocks out some of the letters and Stuart tumbles off. When he gets back up, he notices the remaining letters spell "MINION". He turns to the camera excitedly and stutters "Min-min-min-", before the disco ball swings back into the frame and hits "ION", pushing it into "MIN" and crushing Stuart between them, thus creating "MINION". Stuart then says "Minion...", muffled.
 * On the second trailer, the lights are removed, and is cut short to the letters being knocked out.

Minions & More 1= For the Illumination mini-movie collection on Netflix, they decided to create a bunch of custom variants that play before each short. Each of these plaster the shorts' original custom logos.
 * Puppy: Tom is seen flying towards the left on a dark background, using cardboard box flaps as wings. He then stops in front of a large bright white light on the left. He looks at the light for a second, then decides to go towards it, and the light electrocutes him. He then falls to the ground and the camera quickly zooms out, revealing the large light to be the text and revealing dozens of other Minions who have done the same as Tom painfully groans the company name.
 * The Dog Days of Winter: Kevin, Stuart and Bob can be seen in front of a small gingerbread house with the text being seen on top of it while they stand in front of a blizzard wearing and  scarves and shivering. The camera slightly shakes as the area around them rumbles, slightly startling Bob. It happens again, only stronger, which causes Bob to almost be swept away by the snow as Kevin pulls him back. They stand there for a bit as the area shakes once more, this time causing all of them to float and spin around the house. The camera then zooms back to reveal that the area and the Minions are actually part of a snowglobe being shaken by the young Grinch from his self-titled movie.
 * Minion Scouts: On a dark, starry night background, the top of the text can be seen at the bottom of the screen, with an glow. A wooden platform held by two strings lowers, holding Kevin, Bob and Stuart, who are ready to roast some marshmallows on the glowing text. Kevin and Stuart pull out two sticks with four marshmallows on each one, but Bob pulls out a giant stick with a huge jumble of marshmallows curled up in a ball as the Minions look in surprise. Kevin then roasts his marshmallows happily while Stuart roasts with a straight face. The camera zooms out and reveals the text, which has a glowing top and a more metallic center and bottom as Bob says the company name in a somewhat excited manner.
 * Norman Television: This is the first ever variant without any Minions. On the normal background (albeit with the letters on the ground instead of floating in the air like the normal logo), Chloe the Cat from The Secret Life of Pets comes in from the right and sees a feather next to one of the letters as its edge causes the feather to be stuck. She then tries to take it off nicely, before cutting to a montage of her trying to take it off in several aggressive manners before she pushes the letter forward until it eventually topples, freeing the feather as she looks at it in surprise. The camera then zooms out and reveals another letter on the right with a  feather stuck on it, which Chloe then spots and decides to leave the green one to try and take off. The camera zooms out again, revealing the letters to be the "I" and "N", with the "I", being made of glass-like material, being broken due to the fall.
 * Training Wheels: Carl can be seen standing on a bicycle in a dark room. He then sighs and cracks his fingers before starting to pedal the bike, which powers up some sort of electric machine that powers a huge lightbulb off-screen. We then cut to a wide shot of it, revealing several other Minions standing around the bulb which has "Illumination" in a scripted-style font being formed by the bulb's filament. As it lights up, the Minions gasp in admiration as one of them says the company name in that manner.
 * Love at First Sight: On a light green background, Miss Crawly from Sing can be seen pushing various letters that form the text in an somewhat exasperated, but mostly tired manner, starting with the "N", as the camera angles change between every shot. After she pushes the "I" towards it's "place", her work is finally finished, and she slowly walks across the text, which, in a far shot, she misspelled as "LILI MOUNTAIN".
 * The Secret Life of Kyle: Bob can be seen in a chair, in the middle of an eye test, trying to read a Snellen chart off-screen while Carl teaches him. As Bob reads the word in the chart wrong two times, Carl gives him a pair of glasses with magnifying lens on them, making Bob's eyes seem bigger. The camera then cuts to an angle revealing the chart shows the company name in the normal font as Bob reads the name correctly and says it happily afterward as Carl happily looks on.
 * Weenie: Bob and Stuart are on the ground, with the former's ice cream having melted. Suddenly, a ball knocks out Stuart, which then cuts back to reveal the titular character from The Lorax and two Barbaloots on an background, grabbing it with a net. It then cuts to Chloe on a steel blue gradient background who swallows it and then spits it out, then hits a young Grinch on a  background, followed by Ash from Sing who hits it with her guitar on a  background. We then cut to Delroy the parrot (a new character voiced by Keegan-Michael Key), perched on a stand who gets hit by it on a darker red background, followed by Snowball in his superhero costume who gets hit by it. We then cut to a light green background, where the ball is revealed to be the eye of Miss Crawley. She picks it up, and the camera cuts back to reveal the text as she walks away and the other characters are seen.
 * Forces of Nature: At early dusk with truffula trees in the background, we see the Lorax, holding a basket as he plants some seeds down. It then cuts to night where he uses a watering can, then cuts to him turning on two different lights, followed by him relaxing in the grass at daytime. The camera zooms away to reveal the text done in flowers.
 * Santa's Little Helpers: We see a young Grinch, who is sad sitting on a snowy hill at night. We cut back to see the Minion trio, as it then cuts to them rolling up a large ball with colorful lightbulbs as they figure them out. Kevin then convinces Stuart who is on a snowy tree, to hold them. They all get on the trees as it fades to several shots of them getting the bulbs up. Then we cut back to the Grinch, as the minions go back to him while Kevin holds a button. The Grinch then presses it, as we see the text in a script made from the bulbs while they watch.

Other Variants:
 * Some trailers lack the minions, such as the Minions and Sing trailers. Also seen on video games based on Illumination films. This version is also still.
 * Starting with Sing, the name is three-dimensional.
 * Starting with the second trailer of Despicable Me 3 and the film itself, "ENTERTAINMENT" is removed.
 * Sometimes, the logo cuts in and out instead of fading in and out.
 * On Minions: The Rise of Gru, the logo fades out.

FX/SFX: The minions and the text, which varies by film or short. Animated by Illumination themselves.

Music/Sounds: Just the minions (voiced by Pierre Coffin) making noises or saying/singing the company name. On the Despicable Me variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo. Composed by Heitor Pereira.

Music/Sounds Variants:
 * None or the opening theme of the trailer for the still versions.
 * On Saturday Morning Minions, only Bob's voice is present.
 * There used to be a version of the Despicable Me variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. Stuart's sounds are still the same, though.
 * On Despicable Me 3, How to Draw a Minion and Minions: The Rise of Gru, the opening theme plays over the logo, while the minions talk and the sound effects play. For the third title, the opening theme is heard without the sound effects.
 * On the Norman Television variant (for Minions and More 1), a rock tune is heard.

Availability: Current and common. Seen on all of the company's films.
 * The variant formerly seen on Illumination's website is extinct as the website rebranded around 2016.
 * The prototype variant for The Secret Life of Pets is unused, and can be found on Facebook.
 * Also seen on trailers, the game Despicable Me: Minion Rush, and the web short film How to Draw a Minion (2020).

Editor's Note: This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The Sing 2 variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films.