Studio Home Entertainment

Background
Sterling Home Entertainment was a joint venture between Lions Gate and Scanbox International, a Danish film company. It was founded in 1998 to release low-budget American B-movies on VHS/DVD. It was folded into Lions Gate in 2000. Sterling Home Entertainment was also renamed as "Studio Home Entertainment" said year, until 2001 when it was folded into Lionsgate Home Entertainment.

1st Logo (1998-2000)
Nicknames: "Sterling Swan", "Silver Swan", "Silver Sterling Swan"

Logo: Same as the 4th Scanbox logo, but the when the swan transforms, the logo is now entirely silver and also a bit thicker, and the light effect around it is also different. When the pieces unfold, "STERLING" appears in a similar fashion to the lines in the Scanbox logo, and "HOME ENTERTAINMENT" then fades in below it. The logo then shines. Unlike the original logo, this is videotaped and presented in a widescreen format.

FX/SFX: Same as the Scanbox logo.

Music/Sounds: The sounds of water and the swan's wings flapping, but a dark sounder plays throughout. When the swan transforms, a shining sound plays, and then a dark sounder plays when the "STERLING" logo wipes in.

Availability: Seen on Prisoner of Love, Free Money, Southie, and Black Eagle, among others.

Editor's Note: None.

1st (and only) logo (2000-2001)
Logo: We zoom out spinning from a blue-tinted SMPTE universal film leader countdown surrounded by a white box. As the countdown finishes 3, a white S flashes to make way for a black S all in the same font as the countdown, which causes the 2 circles of the countdown to fly out, while it also remains in the countdown. The words STUDIO and ʜᴏᴍᴇ ᴇɴᴛᴇʀᴛᴀɪɴᴍᴇɴᴛ, form atop and under the box respectively.

FX/SFX: 2D animation

Music/Sounds: Static, then a bang sound when the S appears, then a synth tune.

Availability: Rare, due to its 1 year lifespan. an be seen on The Operator, Silent Witness, The Million Dollar Hotel, among others.

Editor's Note: None.