Sony Kids' Video

Background
Sony Wonder was the children's music and home video arm of Sony Music Entertainment, originally formed in 1992 as "Sony Kids' Music/Video". In 1993, Sony Wonder began distributing Nickelodeon videos until 1996, when their license with Nickelodeon expired. In 1995, the company began distributing Kidsongs video releases after acquiring the rights from KidVision until 1998, and Sesame Workshop releases from 1995 to 2007, as well as Arthur videos from 2000 to 2006. By 1997, they distributed videos from Golden Books Family Entertainment, which became Classic Media in 2002.

Sony Wonder also had a TV division, which produced and distributed TV shows. This division of the company purchased Sunbow Entertainment in 1998, but in October 2000 the company sold their TV division including Sunbow to Germany's TV-Loonland AG.

On March 13, 2007, Sony BMG Music Entertainment announced they would shut down Sony Wonder so that they can focus on their central music businesses; it would be moved to Sony Pictures Home Entertainment as an in-name-only division on June 20, 2007. The company was completely merged into SPHE in 2020, and a majority of its kids' content is now handled by Sony Pictures Animation and Sony Pictures Television Kids. The releases by Classic Media (now part of NBCUniversal) and Sesame Workshop were then transferred to Genius Products. From 2010 to 2018, Sesame Street DVDs were distributed by Warner Bros. Home Entertainment, and since late 2018, they have been released by Shout! Factory Kids.

1st Logo (1992-1993)


Logo: On an orange-pinkish background filled with brown silhouettes of kids, we see a blue upside down triangle with the familiar Sony logo on top of it. There is also a yellow ribbon-like rectangle over the triangle with the black words "KIDS' VIDEO" (with jumbled letters) and a huge black music note between them.

Technique: None.

Music/Sounds: An ominous, screechy choir, which sounds like something from a horror/thriller movie. This ends with a quick orchestral glissando, similar to the Paramount Television "Closet Killer" logo.

Availability: Rare. It was spotted on a 1992 VHS of Snow White. Also seen on VHS tapes of The Ratties.

2nd Logo (1992-1993)


Logo: On an aqua background with childish drawings of various objects in several different colors, we see the familiar Sony logo in pink with a purple outline. Below that is a dark blue TV with yellow knobs on a pink checkered floor. Inside the TV is a blue musical note moving and bouncing around inside the TV while the wave background behind it spins and changes color. Around the TV is a yellow banner with dark blue text reading "KIDS' VIDEO".

Variant:
 * A longer variant exists. At the beginning, the TV is bouncing across the screen before resting in the center. When it turns on, the yellow banner emerges from the screen while the Sony logo falls and straightens. The yellow banner rests behind the TV, allowing the letters from "KIDS' VIDEO" to come out of the screen and position themselves on the gold path. The left knob on the TV glows, changing the channel to the wave background with the blue musical note.
 * An in-credit version exists with the same background with dark blue texts that reads "A SONY Kids' Video Production".

Technique: 2D computer animation.

Music/Sounds: None or an upbeat synth pop soundtrack.

Music/Sounds Variant: On This Pretty Planet: Tom Chapin Live In Concert, it's the opening theme of the program, and the closing theme on the variant.

Availability: Very rare. It was spotted on a 1992 VHS of This Pretty Planet: Tom Chapin Live In Concert. It also appears on some educational tapes like My first Cooking Video.