Karl-Lorimar Home Video

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Background
In 1984, television producer and syndicator Lorimar Productions acquired Karl Home Video. It expanded to include recent motion pictures from the Lorimar catalog, the company's previous features were issued first by USA Home Video, CBS Video (through MGM/CBS) and later CBS/Fox, who retained the home video rights to the pre-1984 library until Lorimar-Telepictures was acquired by Warner Bros. in 1989, as well as agreements with VCL, Carey Home Video and De Laurentiis Entertainment Group. In 1985, the label grew itself with the launch of family-friendly labels Kideo Video (in partnership with DiC Animation City and LBS Communications) and Scholastic-Lorimar Home Video (in partnership with Scholastic Productions).

In 1986, an attempt by marketers wanted to launch the KLV-TV branding, designed to mimic the look and feel of a television station. In 1987, Stuart Karl resigned and the label became Lorimar Home Video.

1st Logo (1985-1987)
Logo: Same as the Karl Home Video logo, except the logo zooms out after it glows, and the words "KARL · LORIMAR" (in the Lorimar font) and "H O M E---V I D E O" in a rounded font, in spaced-out letters slide in. The color is also lighter.

Variants:
 * A still version exists on ABC Fun Fit with Mary Lou Retton.
 * At the start of Jane Fonda's Workout videos, only the text is shown above in-credit disclaimers.

Technique: Same as the Karl Home Video logo.

Music/Sounds: None.

Availability: Pretty rare but easier to come across. It can be seen on later Jane Fonda's Workout releases and Americathon. Like Karl, though, Karl-Lorimar releases may be reprinted in the original box but instead use the WHV "Cheesy Shield" logo with the Warner Communications byline followed by the second variant of the next logo, like the 1988 VHS reprint of The Fish That Saved Pittsburgh (that still used the 1985 box).

2nd Logo (3rd logo prototype) (1985-1986)
Logo: On a black background, we see the white text "KARL · LORIMAR" in a Lorimar font, and below there are yellow and bars, and on the right was the text "Impact", which stood right next to the bars.

Technique: None.

Music/Sounds: None.

Availability: Seen on re releases of Jane Fonda's Workout videos, plastering the original Karl Video logos, and it was also seen on original Kideo Video releases, including M.A.S.K.

3rd Logo (1986-1987)
Logo: A multi-colored line of yellow/// sweeps onto a black background. It straightens out, and sets itself down at the bottom of the screen. Then a whole mess of dust collects and converges above the "Impact" bar, forming the "KARL · LORIMAR" logo. Then, to give it a shiny look, little stars sparkle at the letter's edges in time with the "ding... ding... ding..." fade-out of the music.

Variant: An earlier version exists where the logo is in brighter colors.

Technique: 3D CGI animation.

Music/Sounds: A synth sweep brings in the bar, and after the dust forms the logo a 4-note synth melody (similar to the Viacom "V of Doom" music) plays. The music closes with a "ding... ding... ding..." fade-out. A silent variant exists as well.

Availability: Rare, but easier to find than the last logo. Can be seen on videos such as several Jane Fonda workout tapes, as well as titles from Carrey Home Video and VCL, Clifford's Sing-Along Adventure, American Anthem, Crimes of the Heart, Blue Velvet, The Cradle Will Fall', Mae West, The Boy Who Could Fly, Power, Max Headroom: The Origin Story, Hard Knox, Mazes and Monsters, Scream for Help, My Beautiful Landrette, Maximum Overdrive, Manhunter and Warren Miller's Guide to Skiing''. The silent version appears on Kideo Video titles as well. One of the last tapes with the logo contained the Lorimar Home Video logo on the packaging.