Warner Reprise Video

Background
Warner Music Video was the direct-to-video division of WEA Records (now Warner Music Group), set up in 1984 to distribute their music catalog to home video. In 1986, it was renamed to Warner Reprise Video in order to add more music titles.

1st Logo (1984?-1986?)
Logo: Same as the 1st Warner Home Video logo, but it's videotaped, and "MUSIC" replaces "HOME".

Technique: Same as the 1st Warner Home Video logo.

Music/Sounds: None.

Availability: Extinct. Seen only on a Japanese release from the company so far.

2nd Logo (1984?-1986?)


Logo: On a black background, several white and multicolored lines shoot in from various directions and begin forming the outlined monogram "Serif", which has parts of it colored on multiple occasions. After all the lines shoot away, the background fades to a greenish marble surface with the monogram carved into it. Two hands appear (the left moves towards the still right) and as their fingers contact, a white flash fills the screen, then reveals the full company name carved into the marble while the hands move away with a bit of electricity between their fingers.

Technique: A nice mix of live-action and early CGI.

Music/Sounds: Three piano notes before the lines appear, then a full-on piano synth theme with whooshes and a boom when the fingers contact.

Availability: Seen on Warner Music Video releases, such as The Virgin Tour.

(1986-Early 2000s)
Logo: Against a static background that flashes many colors, some lines, which quickly fade into white, fly onto the screen and collaborate in the center to form a dancing stick figure with a triangular head. As it continues to dance, several, , and sky blue-colored letters swirl around and form the words:

W A R N E R R E P R I S E V   I    D    E    O

At the same time, four -colored lines fly in and form a border around the stick figure, which is shaped like an elongated trapezoid. Then, the figure stops dancing, forming a "W" with its arms and an "R" with its legs. The border and text fade to white, and the static background fades to black.

Variant: A rare still version exists, in which the logo is in color. The whole logo (save for the inside of the trapezoid, which is an / gradient) are a shiny color. The logo is also in 3D and the text above appears to be thicker at the top, and thinner at the bottom.

Technique: 2D animation.

Music/Sounds: Starts with a reverberated timpani hit, then an energetic synthpop tune plays, with a heavy Fmaj7 chord halfway in that's followed by a 12-note arpeggiated MIDI chorus, ending with a heavier drumbeat, a 7-note synth tune, and a flourishing fade-out.

Availability: Common.
 * Appears on many music-related videotapes and DVDs such as Madonna: The Immaculate Collection, Red Hot Chili Peppers: Off the Map and Funky Monks, Linkin Park: Frat Party at the Pankake Festival and R.E.M: Perfect Square.
 * This logo recently made a TV appearance at the beginning of a TCM airing of Frank Sinatra: A Man and His Music, and at the end of Fleetwood Mac: The Dance on some PBS stations (and Amazon Prime).
 * The rare still version can be seen on Dire Straits Brothers in Arms the Video Single and possibly other early Warner Reprise tapes.