Paramedia

Background: Paramedia is a company founded in 2005 by Jim Paratore. The company is known for TMZ. Jim Paratore later passed away on May 28, 2012. The company didn't use a logo until 2007.

(September 10, 2007- )

Nicknames: "The Blazing Comet", "Paramedia Comet"

Logo: On a background composed of flaming orange embers, we see a black abstract comet with dots streaming from its left, giving the impression that it's moving. On the comet, we see the red text "paraMedia".

FX/SFX: The dots moving.The animation for this logo was done by Aerodome Pictures.

Music/Sounds: An electric guitar note held throughout, with a menacing-sounding hum in the background all the while.

Music/Sounds Variant: A rare variation has sounds of what appears to be beeping, water bubbling, and other sounds. This can be found on Aerodome Pictures's website.

Availability: Seen on TMZ on TV. It also appeared on the 2008 version ofThe Bonnie Hunt Show, Lopez Tonight, and Let's Ask America.

Editor's Note: The flaming background and music might put off more than a few.