ERA Home Video

First Logo (1980's – 1990's?)
Logo: On a black background, we see a silver-and-blue globe with a white glow rotating in the middle of the screen. A vertical row of three red lights swoop down from the top-left of the screen to the bottom-right of the screen before flying out to the middle of the globe and disappearing. This process repeats two more times with green and blue lights respectively. Once the blue lights disappear, the globe glows red and, as it fades away, the logo for ERA Home Video, which consists of a white vertical rectangle with a thick, rounded, white border and a left-facing quadrant with three pieces coming in green, blue and red above the text “ERA Home Video”, in black, zooms in from the center of the screen. White Chinese text then quickly fades in below the logo.

FX/SFX: The globe glowing, rotating and fading away, the lights moving, the logo zooming out and the text fading in.

Music/Sounds: A bombastic fanfare.

Availability: Seen on at least one film, which is 惜別海岸.

Editor's Note: None.

Second Logo (1990's)
Logo: On a black background, we see three ribbon-like lines, coming in red, blue and cyan, come from the sides of the screen and twist and turn about, stopping when all three of them touch each other. The tails of these lines recede until the same quadrant shape is formed, at which point, two beams shoot out and hit the shape, causing many bright sparkles to appear and reveal the ERA Home Video logo as they scatter away. A shimmering line then moves from left-to-right, leaving yellow Chinese text behind it. The logo then sparkles and the text shimmers from left-to-right.

FX/SFX: The lines moving and receding, the beams hitting the quadrant, the sparkles forming and scattering, the shimmering line creating the text, and the sparkling and shimmering of the logo and text.

Music/Sounds: A whoosh sound as the lines move, a twinkly sound as the sparkles scatter, and a nine-note synth trumpet fanfare and shimmering twinkle as the yellow text is formed and the logo sparkles.

Availability: Unknown.

Editor's Note: None.