Carlton America

Background
Hamdon Entertainment was the new name for the first incarnation of World International Network, after it was bought out by its last two international partners (Carlton Communications, who inherited Central Television's share, and ARD, Germany's public broadcaster) in late 1995. In September 1999, Carlton acquired ARD's share in Hamdon Entertainment and renamed the company as Carlton America, becoming the linchpin of Carlton’s TV production activities throughout North America. With the merger of Carlton Communications and Granada Media Group in place, Granada announced in November 2003 that Carlton America would be consolidated into Granada America, which would also include Granada Entertainment USA's units.

1st Logo (1993-1996)
Logo: On a light gray background, the text "Serif", set in a serif font and colored black, with "entertainment" smaller than and placed underneath "Serif", is seen superimposed over an illustration of a filmstrip colored in a slightly darker shade of gray than the background.

Technique: None.

Music/Sounds: None.

Availability: Rare. It was seen on TV movies from the early '90s, most likely plastering the original WIN logo.

2nd Logo (1996-1998)
Logo: On a black/ cloudy background, we see a bar at a tilted angle with "Serif" and "Serif" on the top and the front, respectively. As we zoom out to face the front of the bar, a laser beam cuts the bar into half, causing the right part to turn downwards to make "Serif" as the background turns black. The bar then fades out and "Serif" below and the filmstrip (with a slight waving) from the last logo with a light behind fade in, forming a finished product similar to the last logo.

Variant: A short version exists, starting from the filmstrip appearing.

Technique: The logo forming and rotating, and the laser beam.

Music/Sounds: An abridged version of the next logo's theme, or none. Lifetime's print of When He Didn't Come Home has the Tribune Entertainment theme playing, trailing into said company's logo. Original airings on CBS/NBC/ABC used the network's respective generic themes.

Availability: Very rare. It was seen on a handful of TV movies, such as A Father for Brittany, For My Daughter Honor and When He Didn't Come Home.

3rd Logo (1998?-early 2000s)
Logo: Same as the last logo, but when the logo is almost formed, we zoom out and tilt to the right to reveal that the logo is on the filmstrip part of a stylized "H" against a background with multiple copies of the same "H". The words "Serif" fade in below, while a light shines behind the "H".

Variants:
 * There are various short versions, the most common one being the last few seconds of the finished product.
 * A filmed variant exists.

Technique: See the last logo.

Music/Sounds: A synth and trumpet tune with a laser burning sound. CBS/NBC/ABC airings used their generic themes.

Availability: Common. It was seen on TV movies from the late '90s and reprints of old World International Network productions.

(1999-2004?)
Logo: Same as the standard Carlton logo, but "AMERICA" appears just below. The background is also animated.

Variants:
 * On a 2001 CBS airing of For Love of Olivia, a filmed in-credit version was used, with the text "In association with CARLTON AMERICA".
 * On It's Your Chance of a Lifetime, the logo shares the screen with the Action Time logo.
 * A filmed variant exists on some TV movies.

Technique: Same as the standard Carlton ident.

Music/Sounds: None, or the generic theme for the US networks.

Availability:
 * Still saved on many TV movies made by the company. Appears on a few television programmes as well.
 * Normally, this logo is followed by the 1999 Carlton International logo on most airings.