Protocol Entertainment

Background
Protocol Entertainment was Steven S. Levitan and Paul Bronfman's production company, founded in 1993 in Ontario, Canada. In 2011, the company was purchased by ContentFilm and was merged into its operations.

1st Logo (December 1, 1994-June 18, 2002)
Nicknames: "'90s P", "The P Box", "The P Cube"

Logo: On a space background, a white box with a light purple shade spins out. The zoom-out stops on the top of the screen, revealing a blue "P " surrounded by lines and circles, and the words "PROTOCOL ENTERTAINMENT" zoom in at the bottom of the screen, in gray. Then the company name shines as a star rises up from below to above.

FX/SFX: The box zoom out, the company name zooming in.

Music/Sounds: The ending theme of the show.

Availability: Seen on VHS and DVD releases of Goosebumps. Early episodes of The Saddle Club also used this logo. It also appeared on Police Academy: The Series. This didn't appear on Animorphs, which only had an in-credit reference.

Editor's Note: None.

2nd Logo (April 28-June 2, 2003)
Logo: On a background, we see the "Protocol" letters in different colors of the rainbow while "Entertainment" is in a normal font.

FX/SFX: None.

Music/Sounds: The end theme of the show.

Availability: Seen on season 2 of The Saddle Club.

3rd Logo (June 2, 2003-July 1, 2005)


Logo: On a blue background, we see the "Protocol" letters in a Tele-Marines font in different colors of the rainbow. Lights arrive to fill the letters as "Entertainment" fades in from the left.

Variant: On later episodes of Train 48, the background is a darker blue color.

FX/SFX: The lights filling the letters and the "Entertainment" fading in from the left.

Music/Sounds: A rising orchestral fanfare. On later episodes of Train 48, it's shortened.

Availability: Seen on Train 48.

4th Logo (September 7, 2008-2011)
Nicknames: "The Three Rectangles", "The Tape Reel"

Logo: A white light turns on, revealing a white background. Suddenly, a circle with three rounded rectangles, green, purple , and blue , making a tape reel, flashes out and reveals a light inside it. The circle fades away, and the text:

P R O T O C O L ______________ ENTERTAINMENT

fades in. The three Os in "PROTOCOL" are the same colors as the rectangles, but fade away quickly.

FX/SFX: Nice CGI.

Music/Sounds: The ending theme of the show.

Availability: Appears on The Saddle Club on HRTV, and the game for Nintendo DS with the same name. Also seen on the TV movie Turn the Beat Around from 2010.

Editor's Note: None.