ITVX

Background
ITVX is a British streaming service operated by ITV plc. It was launched in December 2022, replacing the previous ITV Hub. The service is sponsored by Domino's Pizza.

Logo (2022-)
Logo: On a dark blue background, we see a small lime-green "X" in the middle of the screen flickering on and off. It then suddenly zooms up closer to the screen as various copies of the "X" flow out of the left and right sides of it. The copies then fade out and the "X" zooms back and moves to the right to make room for the 2013 ITV logo (also in lime-green) fading in letter-by-letter.

Variants: When booting up the ITVX app, the Domino's logo appears at the bottom of the screen, with "sponsored by" above it.

Technique: 2D animation by DixonBaxi.

Music/Sounds: A quiet crackling noise, followed by an orchestral hit and choir when the "X" zooms up, and a 3-note sounder when the ITV logo fades in. Composed by The Futz Butler.

Availability: Seen when booting up ITVX on any device, as well as before a show starts.

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