Max Originals

Background
HBO Max is a subscription video-on-demand streaming service owned by WarnerMedia Direct, a subsidiary of WarnerMedia. The service offers the entire HBO catalog of movies and original series as well as additional content from Warner Bros., New Line Cinema, Cartoon Network, Adult Swim, DC, and other WarnerMedia-owned properties. The service also offers original movies and series known as Max Originals. The service also has third-party rights to content from Studio Ghibli, Crunchyroll, Comedy Central, and the BBC. It launched May 27, 2020.

(May 27, 2020-)
Logo: On a purple background, a burst of sparkles form in front of us as the word "max" comes into view. The logo zooms out to the center of the screen as "ORIGINAL" fades in below and the screen cuts to black.

Trivia: Imaginary Forces (who created this logo and HBO's 2017-present Feature Presentation bumper), says it is a nod to the HBO Original Programming logo.

Variants:
 * Sometimes, the HBO logo appears next to "max".
 * On The Not Too Late Show with Elmo, the logo fades into the show’s title sequence.
 * On Close Enough, the logo has a lighter complexion.

FX/SFX: The burst of sparkles, "max" zooming out from us, and "ORIGINAL" fading in.

Music/Sounds: A "burst" sound when the logo appears, and a harmonizing choir.

Availability: Brand new. Seen at the start of HBO Max's original shows and movies. First seen on the first episode of The Not Too Late Show with Elmo.

Editor's Note: The only negative is the mostly usual lack of referencing the HBO brand, which might make it ambiguous for first time viewers of HBO Max programming. However, it is rather neat for a logo in the digital age.