Deluxe Digital Studios

1st Logo (2002-2005)
Logo: On a black/white gradient BG, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as "production services", in white, appears under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE MEDIA SERVICES LLC" fades in.

Variant: A still version exists.

FX/SFX: The globe moving, the letters appearing.

Music/Sounds: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: Fairly common. Seen at the end of Universal and Fox DVDs from the period as well as a few MGM releases, such as The Cat in the Hat, E.T. The Extra Terrestrial, Fat Albert, and Santa Vs. The Snowman. The still version is on the 2002 DVD of The Money Pit and the 2003 DVD releases of Babe, the John Hughes High School Reunion Collection DVD set (which included Sixteen Candles, The Breakfast Club and Weird Science), Midnight Run and the "Double Secret Probation Edition" DVD of National Lampoon's Animal House. Sometimes paired with the Macrovision logo. Also seen on the Artisan DVD of The Running Man.

Editor's Note: None.

2nd Logo (2005-2006)
Nickname: "The Grid"

Logo: An iris-in effect brings forth a red/black background with a grid and scrolling 1/0 binary codes. The Deluxe Digital Studios logo from before flies faintly over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "studios" slide in. The text "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word and the text slowly spacing out, before it stops at "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On most Universal DVDs, below reads "A DIVISION OF DELUXE LABORATORIES" with red glow.

FX/SFX: The binary text scrolling, the flash, the (changing) text fading.

Music/Sounds: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Quite rare, as it was used just for a year. Still, it's seen at the end of 2005 Universal DVDs such as Kicking and Screaming and the 2-Disc 30th Anniversary Edition of Jaws. It was also used on 2005-2006 DVDs from Fox such as Robots, the Ice Age Super Cool Edition DVD, The Simpsons: The Complete Sixth Season DVD set, Aquamarine and the 2-Disc Collector's Edition DVDs of The Fly (1986) and The Fly II.

Editor's Note: None.

3rd Logo (2006-2016)
Logo: On a white background, the Deluxe Digital Studios logo sketches itself in a tilted position. As the logo tilts itself to the center, its normal colors begin painting in. The Deluxe circle becomes CGI as the text on it shoots out letter-by-letter. To the tune of the logo music, all of the logo then fully renders in CGI as the background becomes a blue/greenish metal flooring. The logo's shadow moves from right to left.

Variants:


 * On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it tilts, the logo pans until it's centered.
 * On Blu-ray releases, the logo cuts to black instead of fading out.

FX/SFX: Very good CGI, blending both CGI and 2D animation to astonishing results.

Music/Sounds: A piano theme that builds up to a majestic climax.

Availability: Very common. It's seen at the end of 2006-2016 Universal DVDs and Blu-rays, and also Fox DVDs prior to the early 2010s. Like the first logo, this was paired with the Macrovision logo on Universal DVDs until 2007.

Editor's Note: None.

4th Logo (March 15, 2016- )
Logo: On a white background, 3 red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "Digital Studios" text is also absent.

FX/SFX: Again, nice CGI.

Music/Sounds: A long whoosh accompanied by twinkling sounds.

Availability: Current. Was first spotted on the DVD release of Sisters. Also seen on Universal-distributed DVD and Blu-rays such as The Secret Life of Pets, Sing, Barbie: Video Game Hero, and Frosty the Snowman, among others.

Editor's Note: None.

5th Logo (2017-)
Logo: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

FX/SFX: The circle zooming out, and the turning of the circle.

Music/Sounds: A calming three-note string tune, along with some shining.

Availability: Current. Known to appear on UK 4K Ultra HD Blu-rays from Universal, such as The Purge, Sing, and Jurassic World: Fallen Kingdom.

Editor's Note: None.