Syco Entertainment

Background
Syco Entertainment is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. It was formed in 2005.

1st Logo (2013-)


Logo: On a black background, we see the letters of "SYCO" colored white with golden borders, spinning and shining. The word "ENTERTAINMENT" spins and reveals itself faster.

Technique: Glossy CG animation.

Music/Sounds: None.

Availability: Appeared on the company's shows, and used in tandem with the next logo since 2018.

2nd Logo (August 29, 2013; 2018-)


Logo: On a black background, we see the darken stairs with the words "SYCO ENTERTAINMENT", stacked, with spotlights behind them. The background brightens to white as the glow flashes in the center, as well as the words, but "ENTERTAINMENT" is golden.

Technique: The spotlights and the background.

Music/Sounds: A flash sound with a electronic noise, or none after the closing theme.

Availability: Current. This first appeared on One Direction: This Is Us, but it didn't come back until 2018. Also seen on America's Got Talent: The Champions.