Sony Pictures Entertainment

Background
In the midst of and following an early '80s global recession, Sony developed the compact disc and acquired The CBS Records Group as its music division and, on November 8, 1989, Columbia Pictures Entertainment, founded on December 21, 1987, as a spinoff from The Coca-Cola Company, which Columbia's entertainment businesses were acquired by TriStar Pictures (which Coca-Cola owned 39.6% of), as its film and television division, which would be renamed as Sony Pictures Entertainment on August 7, 1991. Sony also acquired the Guber-Peters Entertainment Company on November 9, 1989 after hiring Peter Guber and Jon Peters to run CPE.

Sony Pictures Entertainment consists of various film and television studios. The company currently includes the Sony Pictures Motion Picture Group: Columbia Pictures, Screen Gems Pictures, TriStar Pictures, Sony Pictures Classics, Sony Pictures Animation, Sony Pictures Imageworks, and Sony Pictures Worldwide Acquisitions (Triumph Films, Destination Films, Stage 6 Films, and Affirm Films) for film production and distribution. The motion picture group also includes its home entertainment division, Sony Pictures Home Entertainment for home media distribution. SPE also owns its television division Sony Pictures Television for television production and distribution and with other television companies under its umbrella such as: Embassy Row, Left Bank Pictures, Starling, Crackle Plus (jointly owned by Chicken Soup for the Soul Entertainment), and Huaso, among others. Also included are: the Sony Pictures Studios, Sony Pictures Worldwide Fulfillment, Madison Gate Records, and more. Today, Sony Pictures Entertainment is a subsidiary of Sony Entertainment.

1st Logo (1992)


Logo: On a black background, we see a blue segmented parallelogram with a blue line below. The right side of the parallelogram thickens and fill up with orange-white glare. From the blue line below, "SONY" and "PICTURES" emerge from the top and the bottom of it respectively. The line then disappears.

FX/SFX: The parallelogram filling up with glare, the company name emerging.

Music/Sounds: The theme of the video.

Availability: This was only seen on a video showing their plans for Culver City.

Editor's Note: An amazing ident for 1992.

2nd Logo (September 3, 2021-)
Logo: We start with the Sony logo. Then, the logo transitions to a shortened and sped-up version of the Sony Pictures Home Entertainment logo, but with higher saturation and no "HOME ENTERTAINMENT" text and line.

Closing Variant: The superimposed closing variant features a print version of the SPE logo in white.

FX/SFX: Essentially a shortened version of the SPHE logo.

Music/Sounds: An abridged version of the SPHE logo music, starting when the logo zooms in.

Availability: Brand new. The opening version was first seen on 2021's Cinderella, released on September 3, 2021. The closing version debuted earlier on Vivo, released on August 6, 2021 (the Columbia Pictures logo appears in the beginning). It's unknown if this will appear on other films in the future.

Editor's Note: The end result looks unprofessional, with the strange color grading and the logo being visibly off-centered. It feels more like a TV production company logo than that of a movie studio.