DICE

Background: Digital Illusions Creative Entertainment (DICE) is a Swedish video game developer formed in 1992 (there was also a Canadian unit). In 2004, Electronic Arts struggled to purchase the company, succeeding in October 2006, thus making the company a wholly-owned subsidiary of EA. The Canadian headquarters was shut down immediately after the EA acquisition, but in May 2013 the company opened a Los Angeles unit.

1st Logo

(1992)

Logo: The 3D letters DIGITAL ILLUSIONS are lying on mirror, seen from isometry. There is a triangle which lies from L to U. Everything is light blue, but letter fronts are gray. FX/SFX: None. Music/Sounds: None. Availability: Seen in Pinball Dreams. Editor's Note: None.

2nd Logo

(1992)

Logo: There is a drakkar, a vikings ship with dragon head and shields onboard, it crosses the sea waves. The sky has weird green structure. DIGITAL ILLUSIONS are in green italics above the ship.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen in the earliest (non-AGA) version of Pinball Fantasies.

Editor's Note: None.

3rd Logo

(1992-1994)

Logo: This logo is a compound of several circular entries. it has central yellow circle, red transparent circle part on upper left (where DIGITAL is written), metallic pieces and other red rectangle at right, where illusions is in italics. There is also green insertion below which reads Computer Entertainment. Variants: The background in black on Benefactor and white on Amiganoid. FX/SFX: None.

Music/Sounds: None.

Availability: Seen in Pinball Fantasies (AGA version), Benefactor and Amiganoid.

Editor's Note: None.

4th Logo

(1995)

Logo: Same structure as before, lying on the brown surface, seen in better rendering. There is no green bar this time.

FX/SFX: None.

Music/Sounds: None.

Availability: Used in Pinball Illusions.

Editor's Note: None.

5th Logo

(1996)

Logo: The camera moves through poorly-lit landscape towards the enormous pillar structure. It moves to the top view. The pillars are letters of circular DIGITAL ILLUSIONS (with two dots between them) surrounding the connected DI structure. A splash of light appears above I, moves up the pillars and finally the logo falls into light.

FX/SFX: Animation of the logo.

Music/Sounds: It is silent.

Availability: Seen in True Pinball.

Editor's Note: None.

6th Logo

(1998)

Logo: First, there is a blue ball lying on the gray surface. It zooms out and white skewed ellipse grows around, followed with yellow lines - one embraces the edge of ellipse, another appears under black DIGITAL ILLUSIONS words coming round the inner part of ellipse. The blue ball converts to plain oval with new structure (permanent since this logo) - connected DI letters with thick yellow dot.

FX/SFX: Animation of the logo.

Music/Sounds: Several dramatic synth notes.

Availability: Was spotted on Motorhead.

Editor's Note: None.

7th Logo

(2000)

Logo: TBA

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: This logo was shown at the beginning on the Rally Masters installation. It's not clear if it was present in the game.

Editor's Note: None.

8th Logo

(2000-2002)

Logo: A white dot appears in the center of the screen. The background changes from black to red and the dot releases 5 white concentric circles. The circles and dot rotate as the first circle around the dot morphs into a stylized "DI". The design turns solid as the background rotates to reveal the circles are now in a rectangle against a white or black background, with the stylized text "diCe" at the bottom of it, while the circles morph into an abstract spiral design.

FX/SFX: Solid 2D animation.

Music/Sounds: Starts with a low synth hum that segues into a Thievery Corporation-esque down tempo theme.

Availability: Seen on most games by the company, such as the Xbox version of RalliSport Challenge,JumpStart Wildlife Safari: Field Trip, Shrek, Swedish Touring Car Championship 2, Shrek Extra Large, V8 Challenge, Riding Champion: Legacy of Rosemond Hill and Pryzm: Chapter One: The Dark Unicorn.

Editor's Note: None.

9th Logo

(2002)

Logo: Some gray patterns are seen falling from the sky, and the camera quickly moves to normal view showing the DICE rectangle logo with parts of it falling into their positions. The BG is gradient gray, and the rectangle seems a bit skewed.

FX/SFX: Animation of the logo.

Music/Sounds: A single windy sound.

Availability: Seen on RalliSport Challenge for PC and Land Before Time: Big Water Adventure.

Editor's Note: None.

10th Logo

(2002-2003)

Logo: In darkness, glowing pink parts of the logo fly from nowhere and take their places. Then the logo glows and slowly zooms out.

FX/SFX: The flying parts and glowing.

Music/Sounds: Electrical sound.

Availability: Used on Battlefield 1942.

Editor's Note: None.

11th Logo

(2004-2007)

Logo: Two bright blue-toned splashes appear sidescreen, meet and create glowing DICE logo in the center. A kind of interlacing can be seen. The logo continues to flash and flicker for two seconds until it renders stable. Then it collapses into the red line, as in old TV's, and clears out.

FX/SFX: TBA.

Music/Sounds: A windy synth entry and a sound of keypunch.

Availability: Seen on Battlefield Vietnam, Battlefield 2 and all their expansions made to 2007.

Editor's Note: None.

12th Logo

(2008- )

Logo: A new logo comes into the screen as a square with a cross inside (it is exactly what to be if all letters of DICE are placed together). The square expands to the full name, which is angular and stylized. Then E moves 90 degrees and slides to the left, wiping the logo. Variants:

FX/SFX: TBA.
 * On Mirror's Edge, the logo is in red, following the same-designed EA sequence.
 * On Battlefield: Bad Company, the logo follows an EA sequence with jumping grenade near to the golden ingots, and one of them bears the logo.
 * On Battlefield: Bad Company II, the logo is black on a white background and is formed from merging squares.

Music/Sounds: TBA.

Availability: Seen on Mirror's Edge, Battlefield 1943 and their trailers, as well as on upcoming games from DICE.

Editor's Note: None.