CBS Studios

Background
On May 15, 2009, the post-2006 CBS Corporation (formerly the "old" Viacom) ended its three-year licensing rights to the Paramount name and logo from the post-2006 Viacom, which owned Paramount Pictures. As a result, the CBS Paramount Television Group and its network television arm were rebranded as "CBS Television Studios". In addition, the then-revived CBS Paramount International Television was renamed "CBS Studios International", and the revived CBS Productions was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen; however, the post-2006 Viacom relaunched Paramount's television division in 2013. New and returning television shows have copyright for CBS Studios Inc. with exceptions of the new seasons of the CSI franchise, which have copyright for CBS Broadcasting Inc. On October 8, 2020, ViacomCBS (now Paramount Global) announced that CBS Television Studios would be rebranded to simply "CBS Studios", as part of a major rebrand that unifies all CBS operations and divisions.

1st Logo (September 8, 2009-)
Logo: On a blue background, we see the CBS Eyemark logo zooming in from the right to the left at warp speed. Then the text "CBS" (in the Akzidenz-Grotesk font), with the words "TELEVISION STUDIOS" (in Myriad) below and the Eyemark next to it, zooms out to its distant position with reflections fading in below them afterward.

Variants:
 * This logo is available in standard 4:3 and widescreen 16:9 formats.
 * On shows like Star Trek: Discovery and The Good Fight, the widescreen 16:9 version is cropped to widescreen 18:9 or scope 21:9/2.35:1.
 * A sped-up version exists.
 * A more common short version starts with the logo zooming out.
 * An almost still version exists where it only shows the finished product of the logo. The background is still animating.
 * A completely still version exists.
 * An early version of this has a turquoise background. This was seen on the 2009 revival of Melrose Place and seasons 1-4 of NCIS: New Orleans.
 * On Most Dangerous Game, the logo uses the same details from the CBS Broadcasting logo and is seen next to the Blackjack Films, Mayhem Pictures and Silver Reel logos.
 * On Console Wars, the logo is set on a TV and is pixelated, and only portions of the blue background are revealed through pixels. The logo glitches near the end.
 * The black & white version of The Twilight Zone uses a B&W variant.

Technique: CGI animation.

Music/Sounds: A 6-note horn/orchestral sounder with a timpani roll and suspended cymbal roll on the second-to-last note and the ringing of a bell at the end; composed by James Horner (and bears a vague resemblance to the 2006 CBS Evening News theme).

Music/Sounds Variants:
 * For the shortened version, it's the last two notes of the theme.
 * On some shows like Jane the Virgin, only the last note is heard.
 * On the 2018 revival of Magnum P.I., the first note of the short theme is cut in half.
 * Sometimes, some shows would have the end themes accompany this logo, or none at all.
 * On the pilot episodes of the short-lived 2nd incarnation of Melrose Place and Vegas, we hear the 2009 CBS Productions music.
 * A warp-speed version of the fanfare exists.
 * S6-S9 episodes of CSI: NY have the normal logo with the short music.
 * Another arrangement of the fanfare exists on shows like Extant (season 2 episodes), Zoo and The Neighborhood, in addition to some shows co-produced by Warner Bros. Television, Universal Television and Sony Pictures Television; this arrangement is basically an altered version of the fanfare: it has the first five notes of the fanfare, but in a higher octave.
 * CBS' own network (including the voiceover announcements until the fall of 2020), The CW, ABC and Fox used their generic themes.
 * On Console Wars, the opening theme is playing with a whoosh sound on it.
 * On the failed pilot of Mother's Day (aka Life&Kids), a grand bell is heard as the Eyemark shines, after the closing theme.

Availability: Very common.
 * This debuted on the series premiere of the short-lived 2nd incarnation of Melrose Place (although the CBS Productions logo appears on off-network prints) and The Vampire Diaries on The CW Television Network, as well as other then-new shows like NCIS: Los Angeles and then-new seasons of returning shows like the original NCIS, the CSI franchise, the revival of Hawaii Five-0 (beginning with S3) and all others on the CBS Television Network, as well as other networks and streaming services like Paramount Network and Netflix.
 * It also debuted on the new season premiere of Medium, once aired for four years on NBC and then on CBS for its final two.
 * It also appeared on The Game seasons 4-9 on BET.
 * The nearly still version appears on Jane the Virgin, Flashpoint, and the 2018 revival of Magnum P.I.
 * The completely still version appears on the Starz original series Power.
 * Despite this logo being replaced due to the CBS Studios rebranding, this logo can strangely be seen on the VOD releases of season 11 of Blue Bloods for the season premiere, while the CBS airings used the new CBS Studios logo. This logo is also still seen on the Power spin-offs.
 * The short version makes a surprise appearance on the DVD release of the 2003 made-for-TV movie Finding John Christmas, right after the Viacom Productions logo.
 * This logo and the ABC Studios logo never appeared on later episodes of The Amazing Race, even though the two companies produced that show.

2nd Logo (June 25, 2020-January 7, 2021)
Logo: Same as the previous logo, but animated differently. On an animating background in different shades of blue, we see the CBS Eyemark, slightly tilted, zooming in with the same movement as the previous logo. Then it segues into a bright flash that soon dissipates, revealing the text "CBS TELEVISION STUDIOS" (with "TELEVISION STUDIOS" now in a blue-black gradient) rotating into their positions. A white line is drawn in the center below the logo and the byline "Times New Roman" slides in from the line, animating like the Microsoft PowerPoint "Peek In" effect.

Variants:
 * Widescreen 16:9, 18:9 and scope 2.39:1 versions of this logo exist.
 * A short version exists, starting from when the eye and "CBS TELEVISION STUDIOS" rotate into position. Seen on The Comey Rule.
 * Like the previous logo, a black & white variant is used on the B&W version of season 2 of The Twilight Zone.

Technique: Like before, this logo uses CGI animation.

Music/Sounds: The shortened version of the music from the previous logo, or often a long version.

Availability: Extremely rare. This logo was short-lived due to the rebranding to CBS Studios.


 * Seen on the second season of the CBS All Access incarnation of The Twilight Zone.
 * Also seen on the third season of Star Trek: Discovery and early episodes of Star Trek: Lower Decks.
 * Strangely, this logo made an appearance on The Comey Rule.

(October 8, 2020-)
Main variants=

Logo: Same as CBS' 2020 ID, except that the eye moves to the left as the text "CBS STUDIOS" in TT Norms Pro wipes in to the right, and the byline fades in below.

Bylines:
 * October 8, 2020-2023: "A VIACOMCBS COMPANY"
 * April 21, 2022-: "A PARAMOUNT COMPANY" in the Paramount Peak Sans typeface.

Variants:
 * A 3-second short version exists, which starts with the Eyemark zooming out.
 * An alternative 2-second short version starts when the Eyemark moves to the left and the name forms.
 * A widescreen 18:9 version exists.
 * A still version exists.
 * A scope version exists, wherein the logo is cropped to 21:9/2.35:1 and the byline is shifted up.
 * An opening version exists. On a black background, we see the white text "A CBS STUDIOS PRODUCTION" fading in and out.
 * On the final season of Dead to Me, the font is different.
 * On shows co-produced with another studio, the opening text is different:
 * On Why Women Kill, the opening text reads "A CBS STUDIOS AND IMAGINE TELEVISION STUDIOS PRODUCTION". Also, it cuts in and out rather than fading in and out.
 * On The Republic of Sarah and season 3 of In the Dark, the opening text reads "A CBS STUDIOS AND WARNER BROS. TELEVISION PRODUCTION".
 * On Magnum P.I. starting with season 4, the opening text reads "A CBS STUDIOS AND UNIVERSAL TELEVISION PRODUCTION".
 * On Ghosts, the opening text reads "A CBS STUDIOS AND LIONSGATE TELEVISION / BBC STUDIOS PRODUCTION".
 * On Dan Brown's The Lost Symbol, the opening text reads "A CBS STUDIOS, IMAGINE TELEVISION STUDIOS, AND UNIVERSAL TELEVISION PRODUCTION".
 * In Antfood's CBS jingle case study video on Vimeo, the logo is bylineless.

Technique: 2D animation, same as the 2020 CBS National ID, designed by Gretel.

Music/Sounds:
 * Same as CBS' 2020 ID composed by Antfood, with the addition of a camera shutter at the beginning.
 * Sometimes, the closing theme plays over, as heard on Your Honor and the 2021 reboot of Gossip Girl.
 * For the opening variant, silence: sometimes the closing variant also did the same.

Music/Sounds Variants:
 * On the first two season 3 episodes of the 2018 version of Magnum P.I., the 2011 Universal Television and CBS Television Studios jingles (due to an editing error) play over this logo.
 * On some shows, the jingle is sped up.
 * On Clarice and even episodes of the 2021 reboot of The Equalizer, only the last 4 notes of the jingle are heard.
 * On The Man Who Fell to Earth and Fire Country, the camera shutter sound is absent.
 * CBS, The CW, NBC, and Fox airings use a generic theme on this logo.

Availability: Current.
 * First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on new seasons of their current and then-current shows which are NCIS, The Game, Blue Bloods, The Talk, Bull, Riverdale, The Good Fight, Star Trek: Discovery, SEAL Team, S.W.A.T, The Neighborhood, All American, Legacies, Blood & Treasure, Dead to Me, Why Women Kill, The Unicorn and Tooning Out the News.
 * It also appeared on their new and future productions that they produced from 2020 onwards such as How We Roll, All American: Homecoming, SkyMed, Star Trek: Strange New Worlds, Tom Swift, Fairview, For Heaven's Sake and Players, among many others.
 * It also appears on the former CBS Broadcasting productions which are The Late Late Show with James Corden and The Late Show with Stephen Colbert.
 * It also plasters both CBS Television Studios logos on Paramount+ (formerly CBS All Access) originals as of March 4, 2021. Also seen on shows produced by CBS Eye Animation Productions (such as The Harper House and Star Trek: Prodigy) as they do not use their own logo.
 * The version with the Paramount byline debuted on Bull, starting with "The Other Shoe". It was used in tandem with the ViacomCBS byline until 2023.
 * This and the Paramount+ logo is remained intact at the end of season 2 of Star Trek: Picard on Amazon Prime Video international prints in which the show was shown in other countries unlike season 1 which removes the CBS Television Studios and CBS All Access logos.

Copyright Stamps
Here is some information about the copyright stamps on CBS Studios shows:


 * 2009-: Copyright © [YEAR] by CBS Studios Inc. All Rights Reserved.
 * 2009-2015; 2021-: Copyright © [YEAR] by CBS Broadcasting Inc. All Rights Reserved. (Used on the CSI: franchise, The Late Late Show with James Corden and The Late Show with Stephen Colbert.)