General Film Distributors

(January 1937-May 1955)


Logo: On a backdrop of draped curtains, we see a shirtless man (Carl Dane), hitting a large gong thrice with his mallet. As this happens, we zoom up to the gong, and the words "Times New Roman" fade in on the gong, while zooming-in.

Technique: Live action.

Music/Sounds: The three “hits” of the gong.

Availability: Very rare.
 * However, it is seen on films produced and/or distributed by this company, such as Young and Innocent and Pygmalion, among others.
 * This is not known to have appeared on any colour films that Rank distributed before the 1944 Rank logo was introduced, as they usually go straight to the logos of the production companies (like The Archers or Two Cities).
 * It is plastered over by the 1999 Carlton International logo on new prints of We Dive at Dawn.