Viva Films

Not to be confused with American film company Viva Pictures.

Background
Viva Films is a Philippine film production company established under Viva Entertainment. It was founded on November 11, 1981 by Vic del Rosario Jr. The company is also the second longest living studio in the Philippine cinema history.

1st Logo (1981–1984, July 17, 2022)
Logo: On a Persian red background, a light gold triangle zooms out, stops for a moment to emit four triangle-shaped waves, then abruptly appears further zoomed out. The triangle moves left as another slides out from behind it and moves to the right a bit. A tall rectangle and an inverted triangle slide in from the top and bottom of the screen, respectively, and then a faint flash occurs, creating slanted lines running in from the left sides of each triangle, and all the way through the rectangle; the shapes now resemble the word "VIVA". Another faint flash creates the word "FILMS" in a slab serif font of the same color as the shapes.

Variants:
 * There is a short version, which starts on the part where the VIVA text flashes. This is seen on P.S. I Love You, the company's first film.
 * On Cross My Heart, an in-credit title card was used on the opening theme of the movie.
 * The logo makes a surprise appearance on the trailer for the infamous Maid in Malacañang (2022), with the logo in a box beside the Vincentiments logo. It's also still,

FX/SFX: Very simplistic animation for the 80s.

Music/Sounds: None, or possibly the opening theme of the film.

Music/Sounds Variants:
 * The short version used a gun shot, followed by a fast fanfare.
 * On Cross My Heart, a creepy synth is used.

Availability: Seen on their films from the era.

2nd Logo (1984–1989)


Logo: On a black background, two outlined white triangles (one upside down) appear zooming to us and filling with a red color, making the outline disappear. These triangles zoom out. Then a series of outlined triangles appear and black lines slide up to cover up the right side-up triangle, top corners and the middle vertical line of the upside-down triangle. The animation stops, and the I from the VIVA logo falls down. The now-red triangles from the beginning of the logo zoom in, and the other triangles disappear. Inside the triangles, the V's and A vertically wipe and form. The triangles zoom in even more, filling the background with the red color, and leaving the finished logo. "FILMS" fades in below. The finished version is a little bit bigger than the 1st logo.

FX/SFX: Very simplistic animation once again, but more unique than the first logo.

Music/Sounds: None.

Music/Sounds Variants:
 * On Boy Negro, a synth-pop fanfare is used.
 * A different synth fanfare is used on Doctor, Doctor, We Are Sick.

Availability: Seen on their films from the era.

3rd Logo (1989–1991)
Nicknames: "Searchlights", "Zooming Viva", "Filipino Fox"

Logo: We start with a black background and a yellow sunburst forming the "VIVA" logo in 3D. As the sunburst fades out, the "VIVA" zooms in. When the zooming stops, we fade to a sky blue background with moving white searchlights in them. After that, the word "FILMS" in white flash in under the "VIVA".

FX/SFX: The sunburst forming the words "VIVA," the "VIVA" zooming in, the moving searchlights and "FILMS" flashing in.

Music/Sounds: It starts with a cymbal clash and a drumbeat, followed by a majestic synth fanfare.

Music/Sounds Variants:
 * A silent version also exists.
 * On Hindi Pahuhuli ng Buhay, a triumphant fanfare with pluck is heard.
 * On Sa Diyos Lang Isusuko, the opening theme is used.

Availability: Seen on Viva Films releases of the period, usually releases by Viva Video. Beginning in 1990, it was used in tandem with the next logo, which is used on selected releases until 1991. Don't expect this to see this logo on the film Hindi Ka Na Sisikatan Ng Araw: Kapag Puno na Ang Salop Part III (which Viva distributed) which is instead is using the in-credit notice for FPJ Productions.

Editor's Note: One of the most clean Philippine logos of the past, despite being short-lived. Likely inspired by the 20th Century Fox logo.

4th Logo (1990–2003)
Nicknames: "Golden VIVA", "3DVA"

Logo: We see a gold screen. Then, four blue laser-like lines shoot from the left of it, and it starts rotating away, revealing that it's actually the "V" from the VIVA logo. The large "V" then zooms away as the laser coming from bottom-left corner and breaking three-equally sized parts from it and settle themselves next to the "V". These parts reveal themselves to be the rest of the letters of the logo "IVA", thus the words form the word "VIVA". Then, two long horizontal gold lines shoot out from below and the gold, italicized word "FILMS" appears sandwiched in-between. This all happens on a black/cadet gradient background.

Variants:
 * There were 2 redone variants which were from 1993–2003 and early 2003. The only large differences are the color scheme for the letters and background and logo size. The 1993 variant got a brighter gold color variant for the letters, which was made even brighter in the 2003 variant to the point the letters looked more bronze than gold as a result. The 1993 variant also had a black/blue gradient background, and the 2003 variant got a black/medium Persian blue gradient background and a slightly larger logo.
 * On Urban Rangers, the logo is darker.
 * On Pacifico Guevarra - Dillinger Ng Dose Pares and Pangako ng kahapon, the logo's even darker, making the background almost black.
 * On Noel Juico - Batang Kriminal, the logo has a yellow tint.
 * On Bugbog Sarado, the logo fades to white instead of black at the end.
 * A scope version exists on Noel Juico: Batang Kriminal.
 * There is a variant where the logo is brighter and the music is extended. This is most likely from around 1998

FX/SFX: The slicing, the golden letters spinning and forming and the appearance of the "FILMS" text, all in high-quality 90s CGI.

Music/Sounds: A creepy synthesized pad note, followed by many zapping sounds for the lasers and the gold lines and solemn ringing sounds not unlike bells that echo throughout the logo.

Music/Sounds Variants:
 * Some films featured a synthesized fanfare with a different zap sound. (examples included the Bayani Agbayani starrers Mana Mana Tiba-Tiba and Baliktaran: Si Ace at Si Daisy.
 * On a few films, the opening theme plays over it.
 * Row 4 and Pretty Boy had the opening theme with the zap sound.
 * On Gloria, Gloria Labandera, a news theme is heard.
 * On The Cecilia Masagca Story: Antipolo Massacre, a drumbeat has been added on the original music which makes it dramatic.
 * On Basta Ikaw, Nanginginig Pa!, the logo is shortened and uses a synthesized fanfare.
 * On Juan and Ted: Wanted, a dramatic fanfare, which was also used for the intro of TV shows produced by VIVA TV for IBC-13, is heard.
 * On S2pid Luv, there's another music variant which consists of a synth drone with whooshes.
 * A jungle-themed tune with different laser zaps is heard on AB Normal College.
 * The 2003 variant got a redone version jingle which featured more electric sound effects throughout.
 * On Sukdulan, Lupe, A Seaman's Wife and Pangarap Ko Ang Ibigin Ka, a dreamy theme is heard with different laser zaps.

Availability: By far this is one of VIVA's most common logos (mainly because of its long lifespan). It's seen on many VIVA films from the time, most distributed by Viva Video or Regal Home Video on VHS/VCD/DVD releases. During the logo's first year, it was used in tandem with the previous logo until 1991. From 1997 to 2003, It was continued to used on-screen seen only on trailers and actual films on all of its releases during that period starting with Gloria, Gloria Labandera and last seen on Sex Drive, due to the new print logo with the "V" and the company name on it. The logo had made surprise appearances on some 2003 films, starting with Walang Kapalit and last seen on Bugbog Sarado (in its variant), due to the next logo first introduced on promotional materials for some films. Don't expect to see this logo on films from FPJ Productions (including Ang Probisyano and it's sequel Ang Pababalik ng Probisyano), most 20th Century Fox releases from 1996-2000 and some United International Pictures films from 2000-2003, which Viva handle distribution rights to their films.

Editor's Note: This logo is somewhat infamous, as it unnerved quite a number of people due to the music, zaps/flashes, and ominous color scheme (gold objects on a dark background).

5th Logo (2003–2010)
Nicknames: "Viva In Space", "The Comet Triangle"

Logo: On a moving space background we see an explosion which forms a filmstrip in the shape of a circle. The Earth flies through it. An orange triangle flies towards the left as the earth lands on the triangle. A filmstrip then curves around the earth forming a comet shape. The blue text "VIVA" flies in next to the triangle.

Variants:
 * A short version of this also exists. This can be found on Till I Met You.
 * Sometimes, the logo appears slightly red.

FX/SFX: Great CGI animation.

Music/Sounds: A 14-note piano theme played against some faint drum notes. It ends with either the first part of the opening theme, or a synthesized chord. For the short variant, the opening theme.

Music/Sound Variant: On Baler, a orchestral synth theme used playing over Bida Foundation logo.

Availability: Can be seen on films from the period, including co-productions with Star Cinema such as You Changed My Life and GMA Films such as Patient X. Don't expect to see on some United International Pictures films from 2003-2004 and on Captain Barbel (2003). The logo was first introduced as a print logo in April 2003 in the promotional materials of Sex Drive (which is using the previous logo on trailers and in the actual film) and made its on-screen appearance on Filipinas (released on December 25, 2003) and last seen on Emir (released on June 9, 2010).

6th Logo (2010–2019)


Nicknames: "Multi-Colored Zigzag I", "The VIVA Experience", "DTS Theft", "The Stolen Digital Experience"

Logo: A light flare on the left zooms towards us in the dark. A zig-zag shape with red, pink, green, yellow and blue colors rotates upwards towards the middle. When it does we see the blue text "VIVA FILMS" beneath the shape. A spotlight forms beneath the logo.

Variant:


 * Warped and short versions of the logo exist.
 * Usually, the logo was cut off a little bit.
 * On Girl Boy Bakla Tomboy and Bekikang Ang Nanay Kong Beki, it appears with a slight brown tint.
 * Before Hitman, a still version was used.

FX/SFX: The movements of the camera, the background searchlights, and the 3D zigzag object, all in CGI.

Music/Sounds: The first 12 seconds of the 1993-2006 DTS trailer's music or opening theme of the movie.

Availability: Seen on films from the period such as Hating Kapatid (the first film to use this logo). The warped variant has made an appearance in Tumbok. It was last seen on international releases distributed by VIVA.

Editor's Note: Not an impressive successor to the 2003 logo, considering the usage of copyrighted sounds and simplistic concept of the animation.

7th Logo (2015–)
Nicknames: "Multi-Colored Zigzag II"

Logo: On a black background, we see the same zig-zag shape from before spinning out in the screen as it pans upward and reveals the bottom colors. A lens flare briefly appears during the action. Once the zigzag is fully revealed, it changes from the bottom view as it centers. When it's settled, a light shines briefly in the logo and the words "VIVA" and "films" fade in and zoom out below.

Variant: On the trailer for Miss Granny, the logo animates at a much faster rate, gets struck by lightning and transforms into the 4th logo. If one notices on the 4th logo, it has noticable film deterioration, as it was taken from a film using the 4th logo.

FX/SFX: The logo zooming out and spinning, the lights.

Music/Sounds: A triangle being played three times surrounded by a calm fanfare, or the opening theme of the movie.

Music/Sounds Variant: On Miracle on Cell No. 7 (2019), a wind blowing sound and two dinging sounds are heard, syncing to the light shining.

Availability: Current. Seen on films from the period starting with Felix Manalo.

Editor's Note: A better version of its predecessor. It's worth noting that even though the company introduced a new print logo in 2018 (which resembles the one used from 1981-2003), this logo continues to be used on-screen.

8th Logo (2022–)
Nickname: "Golden VIVA II"

Logo: Superimposed over the credits of the trailer, we see the 2018 VIVA Films print logo, which resembles the 1981 logo with dark blue lines and a dark blue "I" with gold lines in it, and "FILMS" underneath the "A" in dark blue.

FX/SFX: None.

Music/Sounds: The opening theme of the trailer.

Availability: Brand new. Debuted as a print logo in 2018. On screen, so far, it has appeared on the trailers for the TV shows Masked Singer Pilipinas and Rolling in It Philippines, which are currently airing on the TV5 network. The 7th logo is still used in films, but this logo appears on their posters.

Editor's Note: Only time will tell if an animated version of this logo would be debuted.