PBS

Background
The Public Broadcasting Service, known on air as PBS, is a publicly funded non-profit distribution service (founded on November 3, 1969) that serves a variety of television stations in the United States, as well as some areas of Mexico (a Spanish-speaking country) and Canada. PBS replaced its predecessor NET on October 5, 1970. Some of the most prominent of their original member stations were KPBS in San Diego, WNET in New York, GBH in Boston, WQED in Pittsburgh, KQED in San Francisco, WTTW in Chicago, and KCET in Los Angeles. Currently, PBS has over 350 member stations, most of which are owned by educational institutions.

Note: Most PBS logos serve as both a closing logo and a network ID.

1st Logo (May 17, 1970-September 18, 1971)
Logo: Just the words "PUBLIC BROADCASTING SERVICE" stacked on top of each other on a black background.

Variants:
 * A black and white version exists.
 * On Firing Line and most of the first episodes of Thirty Minutes With... (save for the premiere with Secretary Elliot Richardson), the logo cuts in from the CPB logo.

Technique: None.

Music/Sounds/Voice-over: An announcer, MacDonald Carey, saying "This is PBS, the Public Broadcasting Service." Later programs used different announcers (at least two distinct announcers have been identified on Firing Line and Thirty Minutes With...).

Music/Sounds/Voice-over Variant: On Calebration, the opening theme plays over the logo, and there is no announcer.

Availability: Extinct.
 * It was used concurrently with the NET logo from 1970 to 1971 mid-season as a placeholder logo (the NET logo appeared at the beginning of Our Vanishing Wilderness and at the end of the first few broadcasts of Realities during that season) and then quickly replaced with the 2nd logo.
 * Though PBS officially went on the air on October 5, 1970, it had actually been formed the year before, in 1969, with the logo reportedly premiering on the Hollywood Television Theatre pilot, "The Andersonville Trial", and appearing on the first season thereof. It also appeared on the Grateful Dead concert program Calebration and the initial broadcasts of the Fanfare episode "Go Ride the Music", featuring Jefferson Airplane and Quicksilver Messenger Service (a bootleg DVD preserves it).
 * The logo was likely seen on the fourth season of Mister Rogers' Neighborhood and the second season of Sesame Street, but modern prints have featured either the 1971 or 1989 logo. It was also seen on some of the earliest known extant episodes of WNET's Soul!, the first season of The Great American Dream Machine, and the first Masterpiece Theatre serials (from The First Churchills to Pere Goriot).
 * It was found on a 1971 episode of Firing Line, which was uploaded to YouTube on January 26, 2017, and is also retained on a few other early episodes thereof. A repeat of the series premiere of Realities, as well as other episodes including "If Eugene Talmadge Were Alive Today...", and the Black Journal episode "Justice?" also have this logo. It was also seen on episodes of Thirty Minutes With... featuring Indian Prime Minister Indira Gandhi, NBC News correspondent David Brinkley, Senator Allen J. Ellender (D-LA), and Secretary Elliot Richardson.
 * In what appears to be the first known live presentation snafu in the network's history, President's Report on Indochina, which replaced the first planned broadcast of The Nader Report following a delay stemming from objections from the oil companies regarding that show's political content, starts playing the voiceover over a title card reading "An NET News Special"; due to the video file hosted by the American Archive of Public Broadcasting cutting out at that moment, it is currently unknown whether this logo actually appeared on that program.

Legacy: This logo is rather infamous as it is the hardest PBS logo to find because of its incredibly short lifespan. In all likelihood, this was developed as a placeholder logo during the NET to PBS transition, hence why the color scheme is the same as the 12th NET logo. For many years, the only circulating copy was one of very poor quality, and it had barely any information regarding its source. What was known is that it came from "Go Ride the Music", and even then many casual observers failed to connect it with Fanfare for years. However, starting in the late 2010s, more copies as mentioned above have come to light, giving the community a few additional captures of this very elusive ID. It has also been found that the original poor quality source comes from a TVARK recording.

2nd Logo (September 18, 1971-September 30, 1984; June 1, 2000)
Logo: On a black background, an abstract "P" zooms out to the top portion of the screen. The "P" turns into a P-shaped head (known internally at PBS as "Everyman"; nicknamed "P-Head" by fans) facing left with the text "PUBLIC" appearing underneath (this set and the later lines of text underneath being set in ITC Avant Garde); both move to the left side of the screen. An abstract "B" pops in to the right of the P-Head and two black dots form the holes within the "B" (the latter dot coinciding with the text "BROADCASTING" appearing below "PUBLIC"). An abstract "S" appears to the right of the "B" and two black dots cut the inner curves of the "S" as the text "SERVICE" appears below "BROADCASTING" (coinciding with the second dot). The final text stack reads:

'''PBS PUBLIC BROADCASTING SERVICE

Trivia:
 * This logo was designed by Herb Lubalin, also responsible for the aforementioned Avant Garde. Lubalin and his design team theorized numerous concepts before settling on the final draft:
 * "PBS" with stars on it.
 * "PBS" with a star-shaped vortex next to it.
 * A falcon with a "PBS"-shaped neck, colored pink.
 * Numerous color schemes, including the scheme of the American flag. The idea was rejected due to the political climate at the time. NET had already been killed as a network under pressure from the conservative Nixon administration, and PBS worried that a left-facing P-head may be interpreted as a pro-Communist symbol if it had been approved.
 * Some of the aforementioned logo designs make appearances in a late '80s PBS promo using Lionel Richie's "Say You, Say Me" as its jingle. We can see a mini-documentary about the logo and its evolution from the Media Probes episode "Design" here.
 * This logo was parodied in the oldest Saturday Night Live episode (with "P" and "B" were colored red and green)
 * This logo was also parodied in the Family Guy S1 episode "The Son Also Draws", where it is already formed and is still, the "PBS" logo is all white and the text is yellow} and crudely drawn, the P-Head is facing the opposite direction, and the text reads "PUBLIC BROADCASTING SYSTEM" instead of "PUBLIC BROADCASTING SERVICE"
 * This logo was brought back by PBS as the logo for their "PBS Digital Studios" YouTube channel.

Variants:
 * On the 1977 "Go Public" promo, the entire logo is seen minus the text below. Also, the "B" is and the logo is shifted to the middle. Then, the "B" and "S" move away in opposite directions while the "P" moves from the left into the middle. What proceeds this sequence is currently unknown, as the only footage available cuts before the announcer can finish.
 * On some broadcasts of The MacNeil/Lehrer Report, the slant in the show's title expands diagonally, resulting in a solid blue screen with the same shade as the "P"; the logo begins from here. This version premiered when the program changed titles from The Robert MacNeil Report to The MacNeil/Lehrer Report on September 6, 1976. The slant was  for its first week of use; on September 14, 1976, it changed to the familiar blue color. The color change was probably intended for September 13, but bad timing resulted in a rushed show closing.
 * On the April 19, 1977 edition of The MacNeil/Lehrer Report, the above variant was executed incorrectly, resulting in the logo being keyed over the final shot of the show. The black background cut back in after the "S" appeared.
 * A similar error occurred on the September 22, 1978 edition of Wall $treet Week; the technician is initially going to fade to black, but accidentally keyed out the black background during the last second.
 * There were two different endings: one with a fadeout, and one without a fadeout.
 * In 1972 promos, the blue P-head, a pink P-head and a heart appear one by one. The pink P-head fades out. The letters "B" and "S" appear; the heart grows as the letters move up to it. Then the heart fades out and the words "PUBLIC BROADCASTING SERVICE" appear.
 * On an episode of Alvin Toffler's The Third Wave, and some episodes of Sneak Previews on IMDb, the P-Head is green, with the B being and the S being blue. This is most likely due to videotape deterioration.
 * A still version was used for program breaks on very long programs, such as the BBC Shakespeare plays.
 * Another still version with a different font for the text was used on The Ford Carter Debates Pre-Debate Discussion.

Technique: Rather simple traditional cel animation.

Music/Sounds: A telephone-like synthesizer scale descending rapidly, followed by 5 synthesizer tones as the black dots appear; there is an echo in the final note. Composed by Paul Alan Levi, using a EMS VCS3 Putney synthesizer.

Music/Sounds Variants:
 * On We Interrupt This Week, a short-lived game show produced for PBS by WNET in 1978, the regular music was replaced by a male choir singing very loudly, "Happy birthday to you!!". This audio was taken from the episode itself and used as a liner for this variant. The source of the audio from this episode was when the host played a video of the male choir singing the song to a woman (the birthday recipient). At this point, PBS had celebrated its 9 years on television. If one listens carefully at the beginning of this variant, the normal music can be faintly heard underneath.
 * The Southbound episode "Mouth Music" had an acapella version of the logo's music.
 * A low tone variant exists.
 * The program break variant may have a voiceover, different than the previous logo, which also says, "This is PBS, the Public Broadcasting Service." In other cases, this is silent.
 * A prototype logo was found on episodes of Firing Line from September 18 and October 2, 1971, which shows the logo completely formed and the font for the text is Helvetica and the P-head's eye is closer to its nose, with the same announcer from before saying "This is PBS, the Public Broadcasting Service".

Availability: Uncommon. Due to replacement with newer logos and newer shows, it was extremely rare in recent years. However, DVD releases and streaming have made it easier to find.
 * One of the logo's first appearances was on Jude the Obscure, broadcast as part of Masterpiece Theatre between October 3 and November 7, 1971; the prototype logo appeared on a few episodes of Firing Line in the late summer of that year. Also made a sneak appearance on a few 1977-82-era episodes of The Dick Cavett Show on Decades.
 * The logo plays on many episodes of The MacNeil/Lehrer Report (later The MacNeil/Lehrer NewsHour) from the era, available for viewing on the American Archive of Public Broadcasting website. Many episodes of Seasons 2-5 of This Old House also retain this logo on the show's official website. It does not appear on MacArthur Library tapes of programs from the era.
 * The logo can be found on the DVD sets The Best of the Electric Company and Sesame Street: Old School. In the latter case, this logo replaces the NET and 1970 PBS logos on the respective episodes. The DVD of Zoom: Back to the 70s has this logo and the original WGBH logo. The Great American Dream Machine also has this at the end of each episode on Volumes 1, 2, and 4, and at the end of the final episode on Volume 3.
 * The U.S.A. Home Video/International Video Entertainment release of the Hollywood Television Theatre pilot, "The Andersonville Trial", also has this, plastering the previous logo, as do the VHS and DVD of The Scarlet Letter, a DVD for KERA's coverage of the 1981 Van Cliburn International Piano Competition, and the occasional Vestron Video VHS of NOVA, such as "The Science of Murder".
 * Apart from the occasional appearance in select promos and as archive footage in documentaries and public affairs programs, this made its last known appearance on PBS itself on the 2000 rebroadcast of The Lathe of Heaven, also appearing on the subsequent VHS and DVD release that same year.
 * The logo can be found on Twitch.tv and Amazon.com prints of color Mister Rogers' Neighborhood episodes that PBS last aired before 1990 (final airdates here), sometimes plastering the NET logo - this includes episodes 1271, 1300, 1309, and 1324 on Amazon; and the 1988 PBS Video release of the episode "Death of a Goldfish", which had this logo until 2017, after which it was itself plastered by the 2013 PBS Kids logo on the 2018 rebroadcast.
 * Other sightings of this logo include KETC's 50th anniversary special and WTVS' analog-to-digital sign-off (although in the latter, only the last part of the logo plays - the part where dots appear in the S with "SERVICE" appearing below - before cutting to WTVS' program intro tag from the 1970s, both with generic piano music played over the logos). The anniversary specials for KPTS and KVIE also had this logo, but, the logo just "pops" up one letter at a time in KPTS' 40th anniversary special, while a still logo can be seen in KVIE's 50th anniversary special. It also appears in full on Won't You Be My Neighbor?, a 2018 documentary about Fred Rogers.
 * This has appeared occasionally on later PBS programs and promos that reference their older materials, including a PBS NewsHour segment on Sonia Manzano (Maria from Sesame Street) from 2015, the This Old House 40th Anniversary special, and a 2020 promo for the PBS NewsHour. Unfortunately, it often doesn't appear in good quality -- the 2020 NewsHour promo even stretched it to 16:9.

Legacy: Many individuals who grew up during this logo's time period have strong memories of it, whether fond or otherwise. The loud synthesizer music freaked out a few people in its day, but now this logo stands for nostalgia more than anything else.

3rd Logo (September 30, 1984-September 17, 1989; May 9, 1994)
Logo: On a black background, a blue P-head appears on the upper-mid screen, facing backwards. A piece, unofficially called "The Split", comes out to the right and settles itself about half an inch away. The text "Serif" appears below in a slab serif font, which was designed specifically for PBS (called "ITC Lubalin Graph Bold").

Trivia:
 * Using the "P" in the previous logo as a basis, this logo (and the accompanying lump serif font) was designed and animated by Chermayeff & Geismar & Haviv, a firm also responsible for many other logos such as the Screen Gems "S from Hell", the 1986 NBC peacock and the Warner Bros. Discovery logo. The logo introduced at the PBS annual meeting on March 30, 1984, and made its first network appearance six months later to the day.
 * Despite being created on a 60-field system, this logo runs at 24p.

Variants:
 * There is also a still version, which is sometimes accompanied with a voice-over saying, "This is PBS, the Public Broadcasting Service."
 * A version exists with the company name in yellow.
 * As with the previous logo, this faded out sometimes, including on Eyes on the Prize.
 * On season 1 episodes of Shining Time Station, one of the latest new programs to use this logo, the fade-out was slower.
 * A filmed variant exists.
 * A variant exists with the piece colored . On superimposed footage of fireworks, two CGI P-Heads ( and ) appear from off-screen. As the P-Heads turn, the blue head is placed behind the one, where most of it dissolves away, forming the piece in front of the blue P-Head. After the logo settles in place, the footage fades to black and the company name fades in. This was spotted on a KETC sign-off in 1991.
 * On the very first episode of Square One TV, the logo plays as normal, but then multiplies, with the trail of P-heads extending into the top right-hand corner of the screen.
 * A 3D version of the P-Head exists, but it is rare.

Technique: Simple 2D computer effects.

Music/Sounds: A majestic piano chord, followed by six string pizzicato tones, and then a softer version of the piano chord. Composed by Jonathan Elias.

Music/Sounds Variants:
 * Very scarcely (possibly, only a few times during this logo's lifespan), a narrator might talk over the logo. This variant was first found on a airing of Sesame Street from November 18th, 1987.
 * On the 1985 airing of The Making of Indiana Jones and the Temple of Doom as well as pledge drives held by various PBS member stations, an announcer can be heard saying "When you see this logo, you know that you're watching only the best, member-supported public television."
 * The filmed variant is silent.
 * The Square One TV variant uses the normal music, followed by a chorus singing "And on, and on, and on..." (a snippet of the song "That's Infinity", which was featured in the first episode of Square One TV).

Availability: Common. It appeared on old prints of PBS shows produced from 1984-89. Can also be found on early PBS Home Video releases from the '80s; just look for a banner with the P-Head on the left and "PBS VIDEO" filling the entire rest of the banner.
 * The logo reportedly made its first appearance on the Nature episode "Krakatoa: The Day That Shook the World", broadcast on September 30, 1984. This is surprisingly easy to find on Time-Life Video tapes of Nature, most often with the 1987 WNET logo at the beginning.
 * The logo has also appeared on the 1994 rebroadcast and 1995 PBS Video reissue of Pyramid, part of a series of architectural documentaries hosted by David Macaulay, even though earlier installments had this (and the earlier logo, in the case of Castle) plastered with the 1992 logo in the same reissue of the series. It also appeared on the 1997 Turner Home Entertainment release of Spaceflight.
 * In an oddity, recent prints of the 1976 miniseries The Adams Chronicles, including the DVD release, end with both this (preserved from a 1987 rebroadcast) and the 2006 WNET logo.
 * The logo showed up on the Twitch.tv prints of episodes #1417 and #1456 of Mister Rogers' Neighborhood.
 * This logo has plastered the previous logo on rebroadcasts from the era of Christmas Eve on Sesame Street, The Nutcracker, and earlier episodes of Great Performances and This Old House.
 * It made a surprise appearance on Milwaukee Public Television's 50th anniversary special.
 * The last known appearance of this logo on television was in 2009 on UNC-TV after an episode of Lap Quilting with Georgia Bonesteele.
 * This logo can also be viewed at the end of many episodes of The MacNeil/Lehrer Newshour from the era, available for viewing on the American Archive of Public Broadcasting website.
 * The "That's Infinity" variant is extinct and only appeared on pre-1989 broadcasts of Square One TV episode 101; apart from a video uploaded to RetroJunk, no recording of this variant is known to exist online.

Legacy: While this logo has never been seen on television for many years, it is still very highly regarded and is a favorite of many.

4th Logo (September 15, 1989-July 31, 1993; November 20, 1995; April 23-24, 2011)
Logo:
 * Our description: On a black background, a side-facing crystalline dark blue P-head folds to the right, leaving behind a residue trail of "P-Heads". The residue trail fades into the PBS logo from before, which settles itself in the center of the screen, occupying almost all of it. Five spectral lines wipe across the bottom of the screen, leaving the text "Serif" in the same font as the previous logo to the bottom left.
 * Official PBS description: The five-second ID begins with seven computer-generated crystalline images of PBS's "Everyman" logo. As the images rotate toward the background along their vertical axes, they merge into one full head and one profile. Five spectral lines, in a rainbow of colors that also appear on the beveled edges of the logo, race across the bottom of the screen. The PBS initials then appear over the spectral lines.

Trivia:
 * Eagle-eyed viewers will notice that the residue trail has a total of seven P-Heads, including the initial P-Head.
 * This logo is "videotaped" and runs at 30i rather than PBS' usual 24p (only the 1st and 7th logo share this speed).
 * The logo was animated at Pacific Data Images (who would later go on merge with DreamWorks Animation) using a Silicon Graphics 4D/25 workstation, and designed by John C. LePrevost. The final master was output to 1-inch Type C videotape.

Variants:
 * In an alternate version of the ident, the "P-head" appears just by fading in with the text "Serif". No lines streak across the screen; therefore it is a still version of the ident.
 * There is a 1990 "Just Watch Us Now" ident where we zoom out of the P-Head made of glass with light rays coming out of the P-Head's eye. Then the words "TV WORTH WATCHING" zooms out, and goes to the bottom left. The rest of the animation proceeds to this logo starting with lines wiping the word "Serif". The animation is reversed at the start of a fall season programming promo, with footage from The American Experience keyed into the eye.
 * There is another version of the ident that fades in, lines already intact. This was used for program breaks.
 * There is a promo variant where the background is changed to white and there are multi colored shapes rotating around the P-Head. The text "Serif" is also colored purple.
 * On the PBS Viewer Response Line promo, we start with a background of the same crystalline color as the P-heads. Six crystalline rectangles sweep downward, with a crystalline rectangle featuring the logo animation appearing from between the top two crystalline rectangles in the center of the screen, and turn upwards before disappearing at the bottom of the screen as "VIEWER RESPONSE LINE" appears above the animation and "1-800-866-1400" below, in a white Cloister-like font.

Technique: Typical late 80s CGI animation.

Music/Sounds: A long held-out string note combined with synth bells (played on a Roland D-50 using the Fantasia preset) and chimes, followed by an announcer (possibly Mike Pengra) saying "This is PBS".

Music/Sounds Variants:
 * On the still version, the same music, as in the ident's original version, is used. Once again, the announcer says "This is PBS". There is also a silent variant as well for this variation.
 * A silent version was used on VHS releases of Barney & Friends season 1 episodes. This version also appeared on the Mister Rogers' Neighborhood episode "No & Yes #1541".
 * The still version with the lines intact uses a different male announcer saying, "This is PBS, the Public Broadcasting Service."
 * On Mister Rogers' Neighborhood episode 1250, the normal theme plays. However, if we listen closely, the 1971 logo's music plays quietly. This is a result of a bad plaster.
 * On the white background promo variant, a synth note is heard instead and the announcer also says "This Fall, on PBS".
 * On the PBS Viewer Response Line variant, announcer Peter Thomas says, "If you've enjoyed the program you just watched, or have comments or suggestions, please call the PBS Viewer Response Line at 1-800-866-1400."

Availability: Rare. As with other vintage PBS logos, the chance of showing up on television now is almost nothing, but some PBS Home Video releases from the era may have it. Just look for a square in the top-left corner of the front of the box with "PBS VIDEO" below a P-head.
 * The logo premiered after the September 15, 1989 edition of Washington Week in Review.
 * This logo plasters the 1971 logo on Twitch.tv and Amazon.com prints of various 1971-75 Mister Rogers' Neighborhood episodes that last aired on PBS in the '90s (final airdates here); this includes episodes 1176, 1177, 1179, 1180, 1261, 1281, 1384, and 1389 on Amazon. This also plasters over the 1984 logo on episodes dating from 1984-1989 on the latter program when it aired on Twitch.tv.
 * This may plaster earlier PBS logos on Time-Life Video releases of Nature, including "Forest in the Sea" (which preserves its original WNET logo). Other programs where it plastered earlier logos in the early '90s include Dinner at Julia's, French in Action, Reading Rainbow, rebroadcasts of Season 1 episodes of Shining Time Station and later episodes of Season 20 of Sesame Street beginning with episode 2576, and certain of Ken Burns's earlier works, including Brooklyn Bridge, The Shakers: Hands to Work, Hearts to God, The Statue of Liberty, and Huey Long.
 * Appearances of this logo on DVD are scarce as they're usually plastered over or trimmed off. It appeared on DVD releases of some episodes of The American Experience from the era, including "Last Stand at Little Bighorn", which retained it on television even as the series entered the Internet age in 1995 with PBS Online. It's also retained on a few DVD releases of certain NOVA episodes of the era, including "Earthquake".
 * For its last year, it was used in tandem with the 5th logo, appearing on Healing and the Mind with Bill Moyers, MotorWeek '93, The American Experience, The New Yankee Workshop, most 24th season episodes of Sesame Street, most 11th season episodes of Nature, all 20th season episodes of NOVA, all 2nd season episodes of Lamb Chop's Play-Along, Where in the World is Carmen Sandiego?, and many early-to-mid-'90s reruns of Mister Rogers' Neighborhood. It also appears at the end of of the Turner Home Entertainment VHS releases of Brooklyn Bridge and Thomas Hart Benton. This logo can also be viewed at the end of many episodes of The MacNeil/Lehrer NewsHour from the era, available for viewing on the American Archive of Public Broadcasting website.
 * The silent version can be seen on Time-Life and Lyons Group tapes of season 1 Barney & Friends episodes.
 * The last known national appearance of this logo was on the 2011 marathon rebroadcast of An American Family, using prints from the early '90s; its last known appearance on television was in 2012 on KET KY (a sub-channel of Kentucky Educational Television) after an episode of Destinos: An Introduction to Spanish. Some episodes of the latter can still be viewed in a hidden portion of KET's website, with logo included. This logo could also be seen up until late 2006 after Reading Rainbow on many PBS stations.
 * It does not appear on the PBS Video release of The Civil War, which uses the off-air version (it appeared on the 1990 broadcast version, but not the Pacific Arts release of the same).
 * The PBS Viewer Response Line variant is extinct and only known to have appeared at the end of the broadcast premiere of the first episode of The Civil War.
 * Oddly enough, this plasters the next logo on current prints of Lamb Chop's Special Chanukah (faith-based video).

Legacy: The logo is well-liked for its nice animation and soft music.

5th Logo (January 4, 1993-February 18, 1997)
Logo: On a pink/ lighted background, several transparent ellipses revealing people's faces appear and disappear one at a time. Then we zoom out through a circle, which turns out to be the eye in the PBS P-Head standing on a floor, made from glass. To the left of the P-Head, the text "Serif" rotates to face the screen.

Trivia:
 * While it may seem as CGI at first, this was a live-action logo, captured on 35mm film (though final compositing was done on a Quantel Paintbox). The people faces were captured on October 19, 1992; the actual logo was filmed two days later. It was created with models; the P-Heads were frosted glass and the "Serif" text was rotated with rostrums. The logo was designed by Telezign.
 * Much like HBO and their famed "In Space" opening, this logo also had its own mini-documentary detailing the making of it. You can watch it here.
 * The footage is sped up to better fill the 30i space allotted to NTSC.
 * Eagle-eyed viewers can make out a total of eight faces during the first half of the logo.

Variant: There is a completely still variant with a male or female announcer saying, "This is PBS, the Public Broadcasting Service." This was used for program breaks. The same still variant, without the announcer, would be substituted in place of the "Viewers Like You" credit on Ken Burns' The West.

Technique: Impressive live-action effects, with compositing being done on a Paintbox.

Music/Sounds: A funky, boogie piano tune with choir vocalizing, followed by an announcer (Chris Murney, the voice of Elisha Hunt Rhodes in Ken Burns' The Civil War) who says "This is PBS." The music was composed by Peter Fish, who has also done music for CBS News.

Music/Sounds Variant: There is a rare variant that exists without the voice-over. This was seen on the aforementioned mini-documentary Making the PBS Logo, which was used as a filler program for when there was time left at the end of any program.

Availability: Uncommon.
 * Your best bet to find it is '90s PBS Home Video tapes, including the Turner releases of The Dinosaurs and the films of Ken Burns. This appeared at the beginning of most PBS Home Video releases from Turner Home Entertainment from July 1994 to early-to-mid-1997, as a secondary logo for PBS Home Video. The logo is also preserved on episodes of The MacNeil/Lehrer NewsHour on DVD.
 * It first appeared in print in late December 1992 on an issue of Broadcasting Magazine dated January 4, 1993, and the animated version premiered in full on the January 4, 1993 edition of The MacNeil/Lehrer NewsHour. For its first year, it was used in tandem with the previous logo, appearing on some episodes of Nature (starting in its 11th season), Sesame Street (particularly late in the 24th season and on the Spring/Summer 1993 rebroadcast of the season), and Mister Rogers' Neighborhood (mainly episodes that premiered in 1993 as well as some mid-'90s reruns of older programs) as well as all third-season episodes of Shining Time Station, 1993 episodes of Newton's Apple, a March 31, 1993 rebroadcast of Empire of the Air, new editions of Washington Week beginning on January 8, 1993, and the earliest nationally-broadcast episodes of Charlie Rose, among others. It also appeared on the first run of the second season of Barney and Friends, as well as early broadcasts of the second print run of the first season thereof (identifiable by use of the second season's funding credits), before being plastered by the 1993 PBS Kids logo on subsequent reruns, and is believed to have appeared on A Magic School Bus Halloween. The 1995 Shining Time Station prime time specials, and Lamb Chop holiday specials released during this time, also used this logo.
 * In the mid-'90s, this logo became the chief means of logo plastering for PBS, appearing on newer prints of Castle (1994 rebroadcast), Cathedral (1994 rebroadcast), Eyes on the Prize, The Civil War (1994 rebroadcast), The Shakers: Hands to Work, Hearts to God, The Statue of Liberty (1994 rebroadcast), Huey Long, The Congress, Empire of the Air, How Difficult Can This Be?, Frontline, and Nature, among other programs.
 * This logo can be seen on various episodes of Mister Rogers' Neighborhood from 1974-1980 on Twitch.tv, its first appearance being on Episode #1362. It can also be viewed at the end of many episodes of The MacNeil/Lehrer Newshour from the era, available for viewing on the American Archive of Public Broadcasting website.
 * The logo's latest new appearance was on the September 4, 1996 edition of The NewsHour with Jim Lehrer, though as mentioned earlier this would continue as a secondary logo for PBS Home Video for a few more months. This logo, surprisingly, appeared at the end of an August 5, 2018 airing of An Ice Cream Show, after years of plastering with later logos from 1998 and 2002, on WFWA-TV's 4th sub-channel, known as PBS39 Explore. This is the first confirmed time this logo has aired on television since 2009 on a UNC-TV airing of Faces of Culture.
 * It also appears on what seems to be a 25th anniversary promo for PBS that was shown during the Fall 1993 pledge drive on many stations.
 * It doesn't show up on mid-'90s episodes of MotorWeek, which used the Maryland Public Television logo at the end instead from 1993 to 1997.

Legacy: This logo is highly regarded by the community due in part to its production process, done without resorting to primarily using computer animation.

6th Logo (July 21, 1995-1998)
Logo: Dark blue lights can be seen swirling and moving around over a blue aurora background. The PBS logo, seen in a similar way to the 3rd logo, sits over the lights. The logo is colored light blue with a slight tint of, it and the text are metallic and the logo reflects the aurora and the lights moving around.

Technique: 90s computer effects.

Music/Sounds:
 * Chris Murney, the same announcer as the previous logo, says "You are watching PBS, viewer-supported public television."
 * Early on, a different male announcer says, "This is PBS, your source of quality programming on public television."

Availability: Extinct. This was used between programs on PBS's satellite feed.

Legacy: This logo was a surprise discovery, largely because home recordings from the PBS satellite feed are very rare. A more recent discovery is that everything was done with dissolves in the early years of PBS Express on Schedule X.

7th Logo (July 21, 1995-1998)
Logo: One of seven genre-based logos, which would form the basis for the 1996 PBS logo:
 * Arts and Entertainment: On a black screen, half of a vase painting obscures the left half, while a metronome ticks in the right half. As the metronome exits stage right, a modern dancer appears performing from behind the painting, and then framed footage of Derek Jacobi from I, Claudius also appears from behind the painting as an artist's palette appears from above, then a music bar from below, which touches the palette. The scene cuts to a yellow background, with a framed music bar with tap dance shoes on top and a brass trumpet in the upper-left-hand corner, and a framed portrait of an opera singer with the writing of a portion of T.S. Eliot's "Little Gidding" upside-down in the upper-right-hand corner. The opera singer is replaced by a fingerprint as a framed video of Charleston dancers appears from the left and settles in the lower-left-hand corner. Finally, the fingerprint is replaced by a portion of the opening to Mystery!, while the trumpet is replaced by a smoking pipe. On the short version, the first three seconds are cut off, and the second section is removed entirely. On local stations, either the P-Head or a custom graphic used by the station may fade in below the frame with Jacobi inside it and to the right of the music bar.
 * Nature: A water drop hits a body of water, then a frame showing the same animation and more flips forward against a white background as a white feather floats down, a wooden rectangle appears from the left to settle in left-center, and a video of dolphins is shown before fading to . The scene cuts to a nest being lifted, which then appears in a frame against a black background with the same wooden rectangle in the center and footage of wildlife playing on either side. On the short version, only the first two shots are used.
 * Explore: At the top of the screen is a video of an approaching train, with a wooden frame and a wooden globe in the upper-left-hand corner. At the bottom is a variety of bluish and greenish rectangles in which the word "explore" appears. Between these two portions of the screen is a canoe. The next screen to be shown includes a teal rectangle with black slowly creeping into it, with video of a hot air balloon to the left and a cartography drawing, in on white, to the right. A framed picture of sun rays moves downward, and a framed video of a book's pages being turned moves towards the right, as a flashlight appears briefly before flashing out. Then, a black rectangle appears to the left, with footage of kayakers going along a river to the right. Finally, the footage is put inside a rectangle in the center going up to a framed  picture. To the right is an empty kayak. A spinning globe goes upwards to the right. On the short version, only the second and fourth screens are used. On local stations, either the P-Head or a custom graphic used by the station may appear in the frame of the book's pages being turned and to the left from behind the footage of the kayakers.
 * Science: An x-rayed hand in appears to the left and moves to a frame in the lower-right-hand corner of a screen with a multi-colored but predominantly white background. The word "SCIENCE" appears above that frame as another frame, with a see-through video, moves downward. In the lower-left-hand corner of the screen, a ruler spins on a  background as the Moon fades in above. Next, on a  and yellow screen, a black machine moves towards the camera. Finally, a framed video of an astronaut zooms out to the upper-left-hand corner of the same background as the earlier screen, with a black stripe in the lower-left-hand corner and footage of Albert Einstein to the right. On the short version, only the first two shots are used.
 * Depth, Dialogue, Discussion: Against a white background, a frame, a framed teleprompter from the October 17, 1994 edition of The MacNeil/Lehrer NewsHour, and a microphone appear. Black and white footage is overlaid over the teleprompter frame as the same spinning globe from Explore appears from the right and the background darkens and merges with a camera with four flashes. In the lens of the camera is a clock to the right with  lighting. A windowsill appears from the top, framing footage of an anchorman delivering his report. On the short version, the bumper begins just before the four flashes. On local stations, the P-Head may appear in the windowsill, and a custom graphic used by the station may appear in the lower-right-hand corner.
 * Do-It-Yourself: Against a light yellow background with footage from The French Chef playing behind, a brush leaves a yellow paint streak on the left, while the upper-right-hand corner shows a framed animation of a carrot being prepared, and the lower-right-hand corner shows some clay being molded into a pot. Next, a framed animation of scissors snipping appears, with a fork and spoon to the right and some silver circular parts to the left. The same silver circular parts, enlarged, appear along a darker yellow rectangle to the left along with two squares, one resembling marble and the other resembling a shadow with "do it yourself" along the top edge, in the center and a framed wrench animation in the right. The marble square opens to reveal footage of someone drilling into wood. Finally, seven frames appear on the screen, showing the wrench, a hammer, string, a thimble, and footage of someone working with a plant, and sometimes nothing but solid color. On the short version, part of the second and fourth shots, as well as all of the third shot, are removed.
 * Biography/Storyteller: Against a mahogany background with black markings, a framed front page of the New York Times depicting the lunar landing swings in from the left and is then shown from a distance, with an animated baseball and American flag in the foreground. Next, we pan across a picture of Union soldiers, with a framed picture and an animated cannon in the lower-left-hand corner and a picture of Abraham Lincoln to the right. A  stripe appears in the center, with the initial animation framed, but this time with a glove catching the baseball. Black and white newsreel footage appears to the left. Finally, video footage showing a wheel appears to the left, with a Dorothea Lange photograph to the right as framed footage of Martin Luther King Jr.'s "I Have a Dream" speech moves towards the right. On the short version, only the last two shots are used. On local stations, either the P-Head or a custom graphic used by the station may appear above the framed "I Have a Dream" footage.

Trivia: Stations known to have used this branding on their IDs and/or promo tags include Kentucky Educational Television, KERA, Louisiana Public Broadcasting, Maine Public Broadcasting Network, Public TV for East Tennessee, Vermont ETV, WITF, WNET, WQED, and WVIZ.

Technique: Depends on the animations.

Music/Sounds: Differs based on the ID.
 * Arts and Entertainment: A rhythmic tune followed by an Oriental-esque woodwind flourish. A classical guitar is strummed in a descending fashion as a soprano starts singing. Finally, a jazzy-sounding strings tune can be heard.
 * Nature: An echoing high-pitched piano tune.
 * Explore: A train whistle, overlapping a quick, somewhat dissonant-sounding piano tune, followed by tribal chanting backed by strings.
 * Science: A choir note held for several seconds, with a new age keyboard tune in the background.
 * Depth, Dialogue, Discussion: A dramatic tune with crosstalk at the start and a brass note near the end. On the PBS satellite feed, a voiceover at the start (Chris Murney) says, "When you want the whole story and all of the angles, turn to PBS."
 * Do-It-Yourself: A pizzicato tune.
 * Biography/Storyteller: A new age choir and strings tune. In the second half, applause can be heard, and MLK declares as part of his "I Have a Dream" speech, "Let freedom ring from Lookout Mountain in Tennessee!"

Availability: Extinct. Can be seen on Vimeo, oddly enough under the name "PBS 2000". Known to have appeared before programs on WSJK/WKOP and the Schedule X satellite feed, and after programs on WNET.

8th Logo (August 12, 1996-December 5, 1999)
Logo: On a black background, a CGI window appears with a bird's-eye view of the Earth, a plastic globe spinning on the top right, and a telescope rotating on the bottom left. A pear-colored PBS P-Head (with the split colored light blue) appears in front of the window and grows smaller as the window grows bigger. As the two meet each other, the window disappears. Inside the P-Head are transparent images of two globes, a feather and a telescope. The P-Head takes its place in the top center of the screen and turns to light blue and as the text "Serif" fades in below them.

Trivia:
 * This was based on a 1995 rebranding of PBS produced by PMcD Design and animated at Tape House Digital by Patrick Inhofer on a Grass Valley Group Kadenza and Michel Suissa on a Silicon Graphics Onyx with Reality Engine 2 using Discreet Logic FLAME (this was a few months before their Inferno product, which would displace FLAME on the Onyx line, was launched); this rebranding would gradually be adopted by many PBS stations over the ensuing years, including WITF, WSJK/WKOP, WNET, WQED, WVIZ, Iowa PBS, Kentucky Educational Television, Maine Public Broadcasting Network, and Vermont ETV.
 * This would be the last PBS logo to be produced in 30i.

Variant: Early editions of The NewsHour with Jim Lehrer that featured this logo had this fading in and out.

Technique: Neat CGI effects.

Music/Sounds/Voice-over: A new age tune with guitars and flutes, composed by Elias Associates, followed by an announcer (Lauren Bacall) who says "This is PBS."

Music/Sounds/Voice-over Variants:
 * On some shows, Lauren Bacall says "You are watching PBS." This was used for program breaks.
 * Some programs, such as the first 17(?) episodes of Baking with Julia, have this with a similar tune (G#-D#-F), with a different announcer saying "This is PBS."

Availability: Uncommon. It appears on TV sometimes, but PBS Home Video tapes are an easier way to find it.
 * The logo's first confirmed appearance was on August 12, 1996, at the end of the first day of The NewsHour with Jim Lehrer ' s coverage of the Republican National Convention.
 * This appeared at the start and end of Turner Home Entertainment's releases of Adventures from the Book of Virtues, and also plasters the 4th and 5th logos on episodes of American Experience, one of which was packaged with Warner Home Video's 70th anniversary Blu-ray release of Citizen Kane, and Triumph of the Nerds.
 * It also appeared on original broadcast prints of pledge drive specials, Keeping Up Appearances: The Memoirs of Hyacinth Bucket and The Carpenters: Close to You, the latter which is now distributed on PBS stations directly by T.J. Lubinsky's Timeless Collection division.
 * It appeared at the end of Are You Being Served? episodes broadcast on KYVE in 1999.
 * Even when the next logo began to be used, it continued to be used by some programs for some time, with its latest new appearance being on Doo Wop 50. Its last known appearance on television was in 2009 on UNC-TV after an episode of Faces of Culture.

9th Logo (September 11, 1998-September 22, 2002)
Logo: On a computer-animated green sky background, a person standing to the left covers his or her head with a black circle with the PBS P-Head on it in white. Acrobats jump from all directions off the circle. The text "Serif" appears to the right, with the URL "www.pbs.org" appearing below it. This is the last logo that used the words "This Is PBS". Also, throughout the ident, many things happen in the background: On all ten variants, there are small superimposed silhouettes of people flying in a circle behind the acrobats. On three out of ten of the variants, there are silhouettes of big wands briefly flying down behind the PBS text. And on the rest, there are silhouettes of people tip-toeing in an oval (a circle on the widescreen version) around the person.

Trivia:
 * This logo was designed at Lee Hunt Associates by Bob English and animated at Manhattan Transfer/Edit by Kieran Walsh on a Silicon Graphics computer using Discreet Logic FLAME. Mastering was done on D5 videotape.
 * This logo was filmed and animated entirely at 30p, an oddity for PBS, which usually had its logos produced in 24p or 30i.

Variants: Each time you see this logo, different people are holding the circle with the P-head on it, and the acrobats doing all kinds of tricks around the P-Head circle. Here's a list of the men and women you see (also including the tricks the acrobats do):
 * Man in shirt (Steven Burns); female acrobats in  do a backflip.
 * Man in shirt (Kyle Hebert); same acrobats from 1st variant.
 * Woman in shirt (Michelle Ruff); male acrobats in yellow shirts do a "side spin". (This version was also used for high definition programming.)
 * Woman in deep red shirt (Gong Li); male acrobats in Prussian blue shirts curl into a ball and spin around.
 * Man in orange-tan shirt (an unnamed Latino man); same acrobats from 2nd variant.
 * Older woman in shirt (Lauren Bacall herself); same acrobats from 3rd variant.
 * Woman in folly shirt (Jocelyne Loewen); same acrobats from 3rd variant.
 * Man in dark blue shirt (Jake Martin); same acrobats from 1st variant.
 * Woman in shirt (Lynne Thigpen); same acrobats from 2nd variant.

Technique: Computer effects combined with live-action.

Music/Sounds/Voice-over: A brief synth swell and a 3-note flute fanfare, then a new age percussion tune (with men vocalizing), followed by the announcer from the previous logo (Lauren Bacall) who says "This is PBS." If we listen carefully, we can also hear a trombone and strings in the background as well. There is also a variant that exists with Bacall saying, "You are watching PBS." This was used for program breaks.

Availability: Rare.
 * This logo can usually be found on reruns and some PBS Home Video tapes (mainly the ones that use the Warner Home Video logo instead of the PBS Home Video logo) such as An Ice Cream Show. It is also preserved on '98-'02 episodes of Scientific American Frontiers on the Chedd-Angier website. On home video, the Steven Burns variant appeared on An Ice Cream Show (where it plasters the 5th logo), and the Michelle Ruff variant appeared on Great Old Amusement Parks and A Hot Dog Program.
 * It also plasters older logos on more recent prints of American Experience (various, as early as the 4th logo), French in Action (3rd and 4th logos), Solutions to Violence (5th logo), and Julia Child's cooking programs (5th and previous logos).
 * This still appears on Workplace Essential Skills if your station is broadcasting it.
 * In addition to program breaks, the "You are watching PBS" variant also appears at the end of Digital TV: A Cringely Crash Course.
 * The logo first appeared on Season 18 of MotorWeek.
 * Oddly enough, this appeared on the Sesame Street 30th anniversary special Elmopalooza instead of the P-Pals logo.
 * On DVD, this logo can be seen on:
 * Steven Burns in shirt: Harvest of Fear (NOVA/Frontline)
 * Michelle Ruff in shirt: Building Big (widescreen version); A Conversation with Koko (Nature)
 * Gong Li in deep red shirt: Cracking the Code of Life and To the Moon (NOVA); Leonard Bernstein: Reaching for the Note (American Masters)
 * A Latino man in orange-tan shirt: Alfred Stieglitz: The Eloquent Eye (American Masters); Secrets of the Mind (NOVA); Return with Honor (American Experience)
 * Lauren Bacall in shirt: A Man, A Plan, A Canal, Panama and Why the Towers Fell (NOVA)
 * Jocelyne Loewen in folly shirt: Norman Rockwell: Painting America (American Masters)
 * Jake Martin in dark blue shirt: The Killer's Trail and Cancer Warrior (NOVA); The Presidents Collection: Ike (American Experience)
 * Lynne Thigpen in shirt: Search for a Safe Cigarette (NOVA)

Legacy: The many variations of this logo marked the beginning of a trend for PBS idents that continues to this very day.

10th Logo (1998-2000)
Logo: Against a computer-animated sky background, a kaleidoscope consisting of several humans holding placards is zoomed in on, with the PBS circle in the center. The circle briefly fades out before fading back in, and the placards alternate between a random program's title card and a still from the same program throughout.

Technique: Same as the last logo.

Music/Sounds: A rearrangement of the 1998 PBS logo's theme.

Availability: Extinct. Was seen on a WXEL recording from June 1999.

11th Logo (Stay Curious) (November 2000-July 21, 2002)
Logo: Against an background, we see the PBS circle in a light yellow color with the P-head being the same  color as the background. The "P" Circle slowly eases back and fades out as four green circles appear and spread around the screen revealing smaller light yellow circles inside. Four more circles appear and the outer circles merge with the other circles before they begin spreading out. The PBS "P" Circle, now in the standard black and white colors, appears with a blur effect. Small circles form "pbs.org" below in a white calibri font.

Variants:
 * A version with a color scheme was used between programs. Instead of the URL, the text below the PBS circle read "Stay curious. PBS".
 * Another variant begins on a background with a darker blue P-head. The camera zooms into the pupil, and multiple green, blue and white circles zoom in and out before merging in the center. As the circle disappears, it reveals a lime green background, and the PBS logo appears in the center. The words "Stay curious." fade in, as another  circle zooms up behind the logo before disappearing again.
 * A third variant begins on the same background as the second variant, starting with the P-head on the left side of the screen. Seven pulsating circles appear in a horizontal line, "rippling" between the left and right sides of the screen. The PBS logo then fades in, with the text from the first variant fading in shortly afterward.

Technique: Typical early 2000's animation.

Music/Sounds/Voice-over: A three-note ascending tune (D, E, A); most likely played on sitar, Gibson Les Paul or a Rickenbacker 325 (put through a wah-wah pedal) and a voiceover saying "This is PBS."

Music/Sounds/Voice-over Variants: On the variant, one of two tunes was used:
 * Usually, the tune was played in the key of D (G, A, D) on a celesta, followed by a new age rhythmic tune played on a celesta and acoustic guitar.
 * A slightly longer version of the blue variant, usually shown before the 7PM broadcast of The NewsHour with Jim Lehrer, uses the second half of the CPB/Viewers Like You music of the era.

Availability: Extinct.
 * This appears to have been used only briefly, and even then as an alternate logo, during PBS's "Stay Curious" campaign. It ended up being retired quickly and the previous logo continued to be used for another year. Being the national station ID shown on the satellite feed, the blue logo remained in use for a while longer.
 * One program on which this logo appeared was American High.
 * Unlike other logos, it's not known to have ever plastered an earlier logo.

12th Logo (Be More) (September 23, 2002-December 3, 2010 (2002-2022 on satellite feeds))
Logo: We see a letterboxed clip show of live-action footage, filmed on a large set with hardwood floor and a background of bushy raw sienna-colored curtains. Culturally and generationally diverse people are employed in the variants, each giving various performances on-camera. As the last clip plays, we see the “Circle P-Head” logo animating with the word "Serif" in PMN Caecilia on the right and the slogan “Be more” on the left. The text has been modified a bit after the past 18 years. Throughout the bumper, a bug for the URL "pbs.org" is seen in the lower left corner.

Variants: Here are some of the variations that have been seen of late, with a list of the clips in each variant in chronological order:
 * Young People: A teenage girl presses her hands on her boyfriend’s cheeks and gives him a kiss; a mother plays with her baby’s feet; a father and his young son are holding guitars; mother and daughter are side by side; a black mother runs pulling a red wagon holding her two younger daughters (Edie Mirman: “We are PBS”).
 * Standard 1: A woman threads her fingers through her hair; a young black woman is moving from right to left; a baby wearing a hat walks. ("We are PBS").
 * Standard 2: A close-up of a young black woman; a man pets with his dog; a close-up shot of the daughter kissing her mother; and a close-up of a dressy black man (Edie Mirman/Kyle Eastwood: "We Are PBS").
 * Literature: A man sits with a pile of books; a young man smiling; a close-up of a smiling young Latina woman; a close-up of the same man smiling. ("We are PBS").
 * Performers: A man sits on a stool holding a guitar; a dressy man from "Standard 2" plays his trumpet; a teenage boy is "bopping" to his headphones; a young Asian woman is dancing; an elderly man takes a bow (David Kaye: “We are PBS”).
 * Activities: A black man sits with a pile of books, a woman takes a picture of flowers with her camera; a young man in a wheelchair; catches a soccer ball; a man pets with his dog (same footage from "Standard 2"); a young woman hula-hoops.
 * Flowers: A close-up of a smiling woman’s face; then we see her holding a large bouquet of flowers, a close-up of the flowers, Finally, a close-up of the woman holding the flowers (Helen Mirren: “I am PBS").
 * Father and Son: A father and his young son are holding guitars; a close-up of them playing; and the father and son on a playground swing (Kyle Eastwood: “We are PBS.”)
 * Mother and Daughter: A mother and her teenage daughter are seen spinning and dancing; a close-up shot of the daughter kissing her mother (same footage from "Standard 2"); and the two hug (Edie Mirman: "We are PBS.").
 * Generations: A mother holds her baby; an old man smiling; a young man takes off his cowboy hat. (Edie Mirman: “We are PBS.”)
 * Cowboy Hat: The young man from the "Generations" variant is dancing with his cowboy hat; a close-up of him wearing it; Finally, he briefly tosses it at the camera and giggles (David Kaye: "I'm PBS.").
 * Basketball: We see a facial close-up of the man in a wheelchair from "Activities"; he plays with his basketball; then we see him on the left smiling ("I am PBS.")
 * Young Woman: This variant features the same dancing woman from "Performers". First, we see her riding on a scooter, then smiling at the camera wearing a picture hat, Finally, we see her spinning as she does in the "Performers" variant, but closer to the right of the screen so we see the logo animating ("I am PBS").
 * Elder: We see the same elderly man from "Performers" dancing and taking a bow ("I am PBS").
 * Caregiver: We see the same woman and her baby from "Generations", in which were taking care of themselves and smiling at the camera. ("We are PBS").
 * There is also a version of the logo without any live-action footage. A burst of light comes in from either side of the screen, and we see an outline of the "P-head" logo (in a style similar to the 1984 logo). Other lighting effects occur, and at the end the circle "P-Head" logo animates, with "PBS" on its right side and "Be more" on its left. There is no voice-over.
 * On Carrier, the voice-over says “This show will return in a moment over most of these local stations. We are PBS.”
 * On The This Old House Hour, there was another version with a voice-over saying "This PBS show will return in a moment".
 * There was another version with a voice-over saying "The following PBS show is closed captioned".
 * There was another version with a voice-over saying "PBS will return in a moment".
 * There is also a version that appeared on Frontline and a few editions of The NewsHour with Jim Lehrer from 2003. On the same background as the CPB logo of the time but darker, we see the words "Perspective. Analysis. Understanding." in white slowly zoom in and shine. Then the words "dissolve" away and the "Be More, PBS" logo animates. In the background throughout the ident is a wallpaper-like array of transparent copies of the words (Aware, Connected, Engaged, Human, etc.) seen earlier (Bob Hilton: "This is PBS.").
 * There is another non-animated variant which is adapted from the 2004 PBS Distribution logo, which is normally shortened at the end except after a 29-minute program (usually from PBS Kids). As with the variant of the previous logo, this was used as the national network ID on the satellite feed.

Technique: Mostly live action, combined with CGI for the logo animation. This logo was done by PMcD Design.

Music/Sounds/Voice-over: A majestic orchestral tune with a choir. Composed by Tonal Sound and Elias Associates. The same tune is always used, but is rearranged for some variants and has a different voice-over (see above for examples).
 * On the "Flowers" variant, the music is given a Baroque style arrangement.
 * The "Daddy and Son" variant uses a guitar-rock arrangement with horns.
 * The "Mother and Daughter" variant uses a soft guitar arrangement.
 * The "Cowboy Hat" variant uses a groovy country-style version of the tune, played on bass.
 * The "Basketball" variant uses a funky hip-hop style version of the tune.
 * The "Elder" variant uses a groovy piano style version of the tune.
 * The "Caregiver" variant uses a light piano arrangement.
 * The Frontline variant uses a piano arrangement, ending in a dramatic string cadence.
 * The satellite ID variant uses an extended version of the piano arrangement.

Availability: Common, still preserved on reruns of older PBS programming.
 * This includes the specials Lawrence Welk: Milestones and Memories, where it plasters the previous logo; Lawrence Welk: God Bless America, and Welk Stars Through the Years (the former two use the "Flowers" variant, while the latter uses the "Performers" variant).
 * This wasn't used much for plastering, unlike previous logos, though it did appear on rebroadcasts of An Ice Cream Show from 2002 to 2018, when the original logo was surprisingly restored.
 * Though the logo officially ended on September 27, 2009, the transition to the next logo would be staggered among programs, with programs such as Washington Week and Bill Moyers Journal among the earlier programs to make the transition.
 * The satellite ID variant continued to appear between programs until 2022, shortly before the next logo was ultimately retired.

13th Logo (Be More) (September 28, 2009-November 6, 2022)
Logo: We see a video of a person or people having activities. Suddenly, the PBS logo appears with "Be More" on the left and "Serif" on the right. The word "Serif" then changes to the URL "pbs.org". A voice-over says "Be More, PBS." as the logo animates.

Trivia: Perhaps due to its appeal to a variety of audiences for the network, this is PBS's second longest-lasting ID, after their Everymen logo.

Variants:
 * Art Interacts: A man is walking in a street when he encounters a gigantic tropical Pine Green object that looks like a Rubik's-Cube slanted on its corner, which twirls around quite to the man's amusement.
 * Big Dreams: An Ecru-clad woman and her son are at the mall. The kid looks through an astronaut helmet.
 * Observing Child: A boy in a forest-green jacket is walking in a shallow lake with his doodling pad.
 * Family Viewing: A family is looking through a telescope at the stars in the sky.
 * Bluesman: Calvin Keys is playing the tune on his guitar while someone films it on camcorder. On Bluegrass Underground, this fades in and out.
 * Photo Album: A elderly man and his grandson are looking at old pictures of their African ancestors in a scrapbook.
 * Symphony: A symphony orchestra performs the tune. The camera sees the violin, bass clarinet, marimba, cymbal and tuba.
 * Strange Recipe: A storekeeper recommends a pineapple to his supermarket's customer.
 * Generic: Sometimes, there is no live action footage; instead the logo is placed on a custom background with bubbles. The background is used in four different colors:, green, , and magenta. On some shows, an announcer says, "You're watching PBS". On the variant, "PBS" never changes to the URL.
 * Masterpiece: A variant appears on episodes of Masterpiece. Clips from episodes of the anthology series are shown one-by-one over the background before the PBS logo appears as usual. The voiceover says, "Masterpiece, only on PBS." Retired as of November 10, 2019, it made its final appearance throughout the final PBS broadcast of Downton Abbey in June 2020.
 * Antiques Roadshow: A variant appears on episodes of Antiques Roadshow. Clips from episodes are shown together over the background before the PBS logo appears as usual. The voiceover says, "Antiques Roadshow, only on PBS." Officially retired as of November 4, 2019, having last appeared on the program on October 28, 2019.
 * Public Affairs: A variant appears on episodes of Frontline and Washington Week, as well as on the special America After Charleston. Depicted over the background are various public affairs personalities (as of 2016, Gwen Ifill, Judy Woodruff, Hari Sreenivasan, and Charlie Rose, in that order; early programs with this logo featured a alternated montage with a different slate of public affairs personalities), before the PBS logo appears as usual. The voiceover is the same as on the generic variants. This variant was retired following Ifill's death in November 2016, and with Charlie Rose having fallen from grace due to sexual harassment allegations just over a year later, it's safe to say this variant is gone for good.
 * Generic (We'll Be Right Back): As with the previous logo, the generic logo (often using the or  version) is sometimes shown at the start of program breaks, with a voiceover saying, "This PBS program will return in a moment."
 * Opening Variant: Against a background, the circle P-head appears in the center.

Technique: Same as the 12th logo. Done by EyeballNYC.

Music/Sounds/Voice-over: A 5-note tune, created by music company Expansion Team. Like the ninth logo, the same tune is always used, but is rearranged for some variants and has a different voice-over.
 * Art Interacts: The music is played on percussion, electric piano, and celesta.
 * Big Dreams: The music is played on electric piano.
 * Observing Child: The music is played on a harp and concertina.
 * Family Viewing: The music is played on piano and cello.
 * Bluesman: The music is played on guitar.
 * Photo Album: The music is played on drums, piano, and electric guitar.
 * Symphony: The music is performed by an orchestra.
 * Strange Recipe: The music is played on woodwinds, with the CPB logo's music playing as a backing track (albeit muffled or in a different arrangement)
 * Generic: The music uses either the standard strings and keyboard arrangement or (for the orange and magenta versions) a classical guitar and harp arrangement.
 * Masterpiece: The music is played on strings and keyboards.
 * Antiques Roadshow: The music is played in a soft guitar and piano arrangement.
 * Public Affairs: A hard-rock arrangement of the music.
 * Generic (We'll Be Right Back): The music is played either on strings, keyboards, guitars, and drums (for the green version) or in an electronic arrangement (for the version).
 * Opening Variant: Just a short string of rising piano notes.

Availability: Common. Still used on reruns of most PBS first-run shows, though this has been gradually been phasing out in favor of the next logo. The variants are used randomly, as with the previous logos, on many programs, including NOVA, This Old House, Motorweek, and The Woodwright's Shop; however, on certain programs you can always expect to see the following variants:
 * Art Interacts: Seen at the end of American Masters, some Secrets of Britain specials, some first-season episodes of A Chef's Life, and recent rebroadcasts of A Program About Unusual Buildings and Other Roadside Stuff, and in rotation on Vicious. Some broadcasts of Masterpiece during pledge drive season will end with this instead of the custom variant created for the series, as seen during a nationally-broadcast series six marathon for Downton Abbey, and it also appears in place of said custom variant on the Downton Abbey series finale.
 * Big Dreams: Seen at the end of Charlie Rose: The Week, The Brain with David Eagleman, and Jackie Robinson.
 * Observing Child: Seen at the end of Earth's Natural Wonders, Wild Alaska Live (including the PBS Kids Channel simulcasts), and recent rebroadcasts of The Adirondacks.
 * Family Viewing: Seen at the end of Hometime, some first-season episodes of A Chef's Life, some Secrets of Britain specials, Carol Burnett's Favorite Sketches, and recent rebroadcasts of the original version of Great Old Amusement Parks. It was actually the first variant to be shown, debuting on The National Parks: America's Best Idea.
 * Bluesman: Seen at the end of Washington Week (until July 24, 2015), To the Contrary, Jazz, most episodes of Austin City Limits, Bluegrass Underground, and a 2016 rebroadcast of A Ride Along the Lincoln Highway. Also seen at the end of concerts broadcast on PBS, including Simon and Garfunkel: The Concert in Central Park, Alice's Restaurant 50th Anniversary Concert, current broadcast prints of the United Artists film The Last Waltz, and Journey Live in Houston 1981: The Escape Tour, and many a My Music special, including California Dreamin': The Songs of the Mamas and the Papas.
 * Photo Album: Seen at the end of PBS NewsHour Weekend, Tavis Smiley, The Roosevelts: An Intimate History, and The Civil War. It also appeared on Great Old Amusement Parks as part of the Rick Sebak's Summer Fun collection and the first episodes of Charlie Rose: The Week.
 * Symphony: Seen at the end of PBS Previews, A Capitol Fourth, some current episodes of Austin City Limits, and some Secrets of Britain specials.
 * Strange Recipe: Seen at the end of A Chef's Life and The Great British Baking Show.
 * Generic (Blue): Seen at the end of PBS NewsHour, Washington Week, Third Rail with Ozy, Amanpour on PBS, Beyond 100 Days, BBC World News, current prints of The Statue of Liberty, and in rotation on Vicious. Also appears on many a My Music special, including Summer, Surf & Beach Music We Love.
 * Generic (Orange): Appeared on several programs towards the end of this logo's lifespan, including the first two episodes of Retro Report on PBS, and on a 2020 rerun of the Austin City Limits episode "Run the Jewels".
 * Generic (Magenta): Seen at the end of the final episodes of Charlie Rose, and also on Point Taken, Call the Midwife, and in rotation on Vicious.
 * Rebroadcasts of An Ice Cream Show instead use either the previous logo or (since 2018) the 5th logo.
 * The opening variant was only seen on Retro Report on PBS.
 * Even after the next logo was introduced, this remained on PBS NewsHour until November 13, 2019, Martha Stewart's Cooking School until November 17, 2019, Washington Week until December 27, 2019, BBC World News until February 28, 2020, Amanpour and Company until April 17, 2020, Motorweek until April 3, 2021, Firing Line until June 18, 2021, and To the Contrary, the last program to still use it on new episodes, until November 6, 2022, and is retained on the 2020 national rebroadcasts of The Roosevelts: An Intimate History and The Talk: Race in America. The extended version of Photo Album was shown among the post-program content at the end of the fourth episode of The War when it was rebroadcast in 2020, even though the closing logo is the 2020 Documentaries ID.

14th Logo (November 4, 2019-)
Logo:
 * Selfies: A man and his girlfriend take a selfie together. It fades to another shot of them walking down a wooded path. Premiered on November 4, 2019, at 8:56 PM ET; extended version premiered on July 26, 2020, at 9:56 PM ET.
 * Nature Walk: A woman is in a forest. She grabs onto a leaf on a tree, lets go of it and stares at it in awe. It cuts to another shot of her opening a notebook with a sketch of a leaf. Then it fades to another shot of the woman sitting down while the PBS logo and the letters come out from left side of the logo and shifts to the right. Premiered on November 4, 2019, at 10:56 PM ET; extended version premiered on November 6, 2019, at 8:56 PM ET.
 * Backyard Party: A family is gathered in a backyard late at night following a party, watching a Nature episode being shown on a projector. Premiered on November 5, 2019, at 8:56 PM ET; extended version premiered on November 6, 2019, at 9:56 PM ET.
 * Kayaking: Two women kayak down a river. Premiered on November 6, 2019, at 8:56 PM ET; extended version premiered on November 7, 2019, at 8:56 PM ET.
 * All-American Memories: A woman labels a photo of a waterside mountain as "Beautiful ♥". It cuts to another shot of her pinning the photo on a map of the United States before admiring her handiwork. Premiered on November 12, 2019, at 8:56 PM ET; extended version premiered on November 6, 2019, at 9:56 PM ET.
 * Guitar Lesson: A Latino man teaches a guitar chord to his son and shows his approval when he plays something on the guitar. Premiered on November 9, 2019, at 11:56 PM ET; extended version premiered on November 8, 2019, at 11:56 PM ET.
 * Cooking: A Latina woman reads a recipe from a digital screen, and she and her daughter mix some of the ingredients in a bowl and knead some dough. Premiered on November 9, 2019, at 4:56 PM ET; extended version premiered on November 10, 2019, at 11:00 PM ET.
 * Gaming: A black girl and her father play a PlayStation 4 game together. Premiered on November 30, 2019, at 1:56 PM ET.
 * Family Dinner: Family and friends are gathered together in a kitchen. One man dices some vegetables and pours them into a pot on the stove. One woman prepares some pasta while the man is cooking the diced vegetables in the background. Premiered on December 13, 2019, at 8:56 PM ET.
 * Planetarium: Children are in awe as they watch a show and view some other exhibits at a planetarium. Premiered on December 22, 2019, at 8:56 PM ET; extended version premiered on January 6, 2020, at 1:56 AM ET.
 * Dancing: As onlookers watch backstage, a hip-hop dance troupe performs at a small-town auditorium, to great applause. Premiered on January 1, 2020, at 5:56 AM ET; extended version premiered on March 19, 2021, at 9:56 PM ET.
 * Antiques: A group of women check out a pair of telephones in an antique shop. Premiered on June 15, 2020, at 8:56 PM ET; extended version premiered on January 12, 2021, at 9:56 PM ET.
 * The Learning Experience: Children paint their hands with paintbrushes and press them against a white wall to make color art as their teacher watches. Premiered on June 16, 2020, at 9:26 PM ET.
 * Earth Science: Two children catch a caterpillar and study it. Premiered on June 17, 2020, at 10:56 PM ET.
 * Coffeehouse: TBA. Premiered on June 21, 2020, at 10:56 PM ET; extended version premiered on September 27, 2020, at 8:56 PM ET.
 * Volunteer Gardeners: Volunteers plant a tree in a park. Premiered on June 23, 2020, at 9:56 PM ET.
 * Temptations: TBA. Premiered on July 7, 2020, at 8:56 PM ET; extended version premiered on September 18, 2020, at 9:56 PM ET.
 * Audiobooks: TBA. Premiered on July 10, 2020, at 11:56 PM ET.
 * Photography: TBA. Premiered on July 22, 2020, at 8:56 PM ET.
 * TBA: TBA. Premiered on July 26, 2020, at 9:56 PM ET.
 * Generic: The P-Head circle zooms out against a PBS background and slides to the left, with "PBS" appearing in white, in the PBS Sans font, to the right. Premiered on November 9, 2019, at 6:26 PM ET.

Trivia: This logo incorporates elements of the 1971, 1993, 2002, and 2009 logos, with emphasis on blues, live-action variants, and a quick zoom-out through the eye of the P-head.

Variants:
 * Opening Variant: Same as the generic variant, except somewhat quicker. On some programs, the logo will animate in reverse, with the opening shot of the program fading in within the P-head's eye.
 * On the 2020 rebroadcast of The War, an in-credit version of the P-Head is used during the "Viewers Like You" funding spot, with a black P-Head in a white circle and the old serif PBS to its right.
 * In lieu of the actual "Viewers Like You"/"Thank You" text, the P-Head animation, without zooming, is used for the "Viewers Like You" funding spot as a whole on Driving While Black.

Technique: Most variants are in live-action, while the PBS logo itself has rather simple animation. Done by Lippincott.

Music/Sounds/Voice-over:
 * Selfies: An upbeat piano rendition of the 2009 logo's theme. A male voice-over says, "You're watching PBS."
 * Nature Walk: A piano piece followed by a guitar rendition of the 2009 logo's theme. A male voice-over says, "You're watching PBS."
 * Backyard Party: Same as "Nature Walk". The extended version has the sound of a dog barking at the beginning.
 * Kayaking: Same as "Nature Walk".
 * All-American Memories: A held synth chord followed by a synth rendition of the 2009 logo's theme. A male voice-over says, "You're watching PBS."
 * Guitar Lesson: Same as "Nature Walk".
 * Cooking: Same as "Nature Walk".
 * Gaming: Same as "Selfies".
 * Family Dinner: Same as "Selfies".
 * Planetarium: An orchestrated version of those "Selfies", "Gaming", and "Family Dinner" variants, but violins and brass instruments were added. A male voice-over says, "You're watching PBS."
 * Dancing: Same as "Selfies", but with the sound of applause at the end. Sometimes, it uses the "All-American Memories" variant's music instead.
 * Antiques: Similar to "Nature Walk", but driven by woodwinds instead. A male voice-over says, "You're watching PBS."
 * The Learning Experience: Same as "Selfies".
 * Earth Science: Same as "Nature Walk".
 * Coffeehouse: Same as "Antiques".
 * Volunteer Gardeners: Same as "Nature Walk".
 * Temptations: Same as "Antiques".
 * Audiobooks: Same as "Nature Walk".
 * Photography: Same as "Nature Walk".
 * TBA: Same as "Antiques".
 * Generic: Same as "Planetarium", but extended at the beginning with the first six notes of those "Selfies", "Gaming", and "Family Dinner" variants. When used for intermissions, the voice-over instead says, "This PBS program will return in a moment." This intermission variant premiered on November 14, 2019.
 * Opening Variant: A shortened version of the "All-American Memories" variant's music, only using the modified 2009 theme (C-D-G-F#-power chord D).

Availability: Current.
 * This logo was formally announced on November 4, 2019, and premiered later that night on Antiques Roadshow's Extraordinary Finds; it is expected to replace the 2009 PBS logo over the coming years.
 * The opening variant premiered on Independent Lens, and the intermission variant premiered between the This Old House episode "Westerly: The Doors" and the Ask This Old House episode "Switch, Affordable Geothermal" as part of the November 14, 2019 edition of The This Old House Hour.
 * The 2020 rebroadcast of The Roosevelts: An Intimate History instead uses the previous logo, though the extended bumpers appear among the post-episode content.
 * It also plasters the previous logo on the final PBS broadcast of the final two episodes of Downton Abbey.
 * Oddly enough, the 2021 National Memorial Day Concert has the generic variant at both ends, even in place of the opening variant.
 * As of 2022, it is the current logo in use between programs on the satellite feed, even within the PBS Kids block.

Legacy: The corporate brand unification the company has been pushing with this logo and the design itself seems to be garnering less favorable (initial) reactions compared to previous logos. Time will only tell if the community will warm up to this logo.