Universal Destinations & Experiences

Background

Universal Parks & Resorts is the theme park department of NBCUniversal. It owns and operates the well-renowned Universal Studios theme parks around the world.

1st Logo (2010s?- )

Logo: We fade into a far right, zoomed-in shot of the 1996 Universal globe and starfield. A white flash occurs, which is then followed by the "UNIVERSAL" text (as it appears in the 1996 logo) appear from the behind the globe and start circling around. As the "UNIVERSAL" text rotates around the globe to its usual center position, a giant golden arc zooms out and rotates into the view of the camera. The arc comes to a stop underneath the "UNIVERSAL" text; with "PARKS & RESORTS" in gold appearing underneath the arc. The camera pans out to its usual distance and the globe moves to the center while all of this is happening. The arc shines and reflects both the globe and the text; and the "UNIVERSAL" text and arc casts a dark shadow over the globe. Despite the globe, text, and starfield being based on the 1996 logo, the animation for the logo is very similar to the 1990 Universal Pictures logo, albeit faster in speed. The finished product looks identical to the Universal Parks & Resorts print logo that was in use from 2002 through 2015.

FX/SFX: The white flash, the panning out of the globe, the rotation of the arc and letters. All computer animation.

Music/Sounds: None.

Availability: Ultra rare. This logo is only used for theatrical prints of films released by Universal Pictures (including DreamWorks Animation films and Amblin Entertainment films), appearing after the end credits. Some of the theatrically-released films that retain this logo on their theatrical prints are The Secret Life of Pets, Jurassic World: Fallen Kingdom, The House with a Clock in its Walls, How to Train Your Dragon: The Hidden World, A Dog's Journey, The Turning (2020), and F9: The Fast Saga. Don't expect to see this on home video prints or television airings.

Editor's Note: An interesting mix of the 1996 Universal logo's aesthetics with the 1990 Universal logo's animation. Sadly, its strict use for theatrical-only presentations dooms it to obscurity. It is also worth noting the discrepancy in branding, with the 1996-derived globe being used in contrast to the 2012 globe (not unlike the Universal Animation Studios logo).