Century Theatres

Background
Century Theatres is a movie theater chain formally known as "SyuFy Luxury Cinemas". They operate many multiplexes in the western United States, primarily in California, Colorado, Nevada, Utah, New Mexico, and Arizona. In its later years, it had expanded into the inter-mountain states, the Pacific Northwest, Texas, Alaska and parts of the Midwest. Founded in 1941, the chain was headquartered in San Rafael, California until it was acquired by Cinemark Theatres from Plano, Texas in 2006. Many now-Cinemark-owned theaters continue to operate under the Century brand.

(1980’s-1990’s)


Nickname: "Theater In The Desert"

Logo: We zoom out from a theater located in a desert at night. The text "Syufy LUXURY THEATERS" ("Syufy" in script and "LUXURY THEATERS" in the Korrina font) scrolls down with a trail in front of it. The trail falls into the text, which lights up, while the words "Welcomes You..." wipe in below, just as the above text shines and glimmers. Two searchlights then turn on at the theater, while a diagonal wipe reveals the text "...to the Womderful World of Movies". Then, "Your comfort is our main concern" is wiped in and off by the searchlights. Then, the theater policy guidelines are revealed in various ways as following:


 * The rule regarding management notification is wiped in by the searchlights, then wiped off by a comet.
 * After fading off, the same comet wipes in "Enjoy", as the rest of the guide on food and drink, along with a cup of Coke is revealed. The background of a seat with popcorn then fades in, then off altogether.
 * Fading back to the desert enviroment, the comet flies through again, as the rule regarding theatre cleanse scrolls from the left, then moves out to make space for the rule regarding silence.
 * As the text from before moves out, the rule regarding smoking wipes in with glimmer, then is wiped off by the searchlights. Offers for gift certificates and bargain matinees appear the same way.

"Thank You for your patronage" wipes in with a trail, then "AND NOW..." appears, then "SIT BACK, RELAX, AND ENJOY" scrolls down, while "OUR FEATURE PRESENTATION" zooms out with a trail in front of it. Finally, the trail falls into the text, and a shine fills the texts in.

FX/SFX: The searchlights, the comet, the texts.

Music/Sounds: An elevator music-like theme titled "Made In U.S.A".

Availability: Extinct. It was only seen in a handful of theaters during the time before the name change.

Editor's Note: None.

1st Logo (1990's-October 5, 2006)


Nickname: "Your Ticket To Excellence"

Logo: On a blue background, the viewer sees the Century Theatres text in an orange to yellow gradient, then the ticket to excellence flies in front of the logo, and into the theatre. The viewer sees buckets of popcorn, and when it becomes hot, it then flies into a cup of Coca-Cola and out again, with boxes of Junior Mints and Oscar Mayer hot dogs seen in the background. The ticket flies to the Starcade to say hi to another ticket playing an arcade game, then brakes in front of the entrance to the theatre room with a yellow triangular sign that says "Quiet Zone Ahead". A Dolby Stereo poster is seen to the left in a frame before the ticket flies into the theatre. The ticket is shot into the screen, and it flies by a gift certificate, a matinee coupon, and a clapboard about the five day advance sales before the viewer is back to where the trailer started.

FX/SFX: Good CGI for the early 90s, but pretty dated now.

Music/Sounds: A different part of "Made In U.S.A" with a female voice announcing the policy guidelines. It has the same ending as the SyuFy Luxury Cinemas logo.

Availability: Extinct. It has been seen in all Century theaters during the time, and was part of Century's logo montage during the last showing of Raiders of the Lost Ark at Century 21 before it closed.

Editor's Note: None.

2nd Logo (May 19, 2000-October 5, 2006)
Nickname: "Searchlights"

Logo: A Dolby logo appears on the screen with the text "SOUND FOR THE NEXT CENTURY" shown below. The curtains unravel to reveal that they are actually searchlights. The searchlights then move into place to form the text "Century" and then flashes to show the finished logo in the Korrina font. The URL to their website appears below, then fades to the "OUR FEATURE PRESENTATION" text.

FX/SFX: The still Dolby logo, and the CGI searchlights. Very nice CGI!

Music/Sounds: A synthesized soundtrack with SFX of the moving searchlights.

Availability: Extinct. It has been seen in all Century theaters during the time, and was part of Century's logo montage during the last showing of Raiders of the Lost Ark at Century 21 before it closed.

Editor's Note: This logo is a favorite among people who went to Century Theatres during this time period thanks to its very nice animation and the soothing, but bombastic soundtrack.

3rd Logo (May 19, 2000-October 5, 2006)
Logo: A Dolby logo appears on the screen with the text "SOUND FOR THE NEXT CENTURY" shown below. The viewer sees a top-down shot of the Earth, then a meteor flies by. It explodes in the distance and flashes into the Century Theatres text in the Korrina font. The text "The Best Seat for the 21st Century" appears below, which then fades to the "OUR FEATURE PRESENTATION" text.

FX/SFX: The Dolby logo, the earth and meteor, and the finished logo. Very nice CGI!

Music/Sounds: SFX of the meteor, and a mystical fanfare.

Availability: Extinct. It has been seen in all Century theaters during the time, and was part of Century's logo montage during the last showing of Raiders of the Lost Ark at Century 21 before it closed.

Editor's Note: This logo is a favorite among people who went to Century Theatres during this time period thanks to its very nice animation and its great soundtrack.