Heilongjiang Culture Electronic Audio & Video Publishing House

1st Logo (2003?-20??)


Logo: On a cloudy background, three dragons flying to the left. Then, a light shines and they freeze-frame, (apparently) merging into a black dragon. Then the camera zooms close to the dragon's head and crossfades into a blue background with the company's logo (a golden emblem with a stylized dragon). The emblem zooms out and spins 360 degrees, as the company name in Mandarin flies to below the emblem.

Technique: CGI animation.

Music/Sounds: A cheesy synth fanfare.

Availability: Extremely rare, might be seen on some VCD releases in the province of Heilongjiang.

2nd logo (2000s)


Logo: On a moving purple cloud background, we see a flying golden dragon. As the camera pans away, the company name in gold (a large "黑龙江" and a smaller "文化音像出版社" below it) "pendulously" fly to the center of the screen. As the name is roughly centered and the dragon is fully seen behind the company name, the logo freeze-frames.

Technique: CGI animation.

Music/Sounds: A thunderclap, followed by a weirdly added human panting sound and a dragon roaring. Then, an upbeat MIDI tune.

Availability: Same as before.

Legacy: Certainly a big improvement from the previous logo, but it does have some few flaws, such as the shadowless models.