Entertainment in Video

Background
Entertainment In Video is an independent UK distributor started in 1978 and is currently one of the biggest. It is a home video subsidiary of Entertainment Film Distributors.

1st Logo (1978-1981)
Logo: Same as the Entertainment Film Distributors logo, but "IN" and "VIDEO" are seen beneath "ENTERTAINMENT".

Technique: Same as the Entertainment Film Distributors logo.

Music/Sounds: Same as the Entertainment Film Distributors logo.

Availability: Rare. Seen on a UK VHS of Blood Vengeance (aka Emanuelle e Françoise).

2nd Logo (1981-1987)
Logo: On a black background, four stars emerge from the left and right sides of the screen creating, yellow, , and wavy lines. The lines wave around for a while before straightening and adjusting to the center of the screen. Stars then make the lines disappear in the opposite direction of where they came, revealing a segmented "EV" (a la the first Tribune Broadcasting logo) in the four colors and in squares on many light gray and dark gray lines. "ENTERTAINMENT IN VIDEO" in white appears above the "EV" via a flashing effect. The whole logo shines before fading to black.

Technique: Early computer animation.

Music/Sounds: It starts with a calm electric piano tune, then it's followed by electric guitar riffs and synth keyboards.

Availability: Uncommon. Seen on UK tapes of Kimba the White Lion, Alien Predators (released as Mutant II in the UK), Eliminators, Re-Animator, Teen Wolf, Breeders, Rosemary's Killer, Soldier's Revenge, and Day of the Dead, among others.

3rd Logo (1987-2003)
Logo: Same as the Entertainment Film Distributors logo, but two inverted triangles appear, and the stacked words "FILM DISTRIBUTORS" are replaced by the words "IN VIDEO" in one line.

Variant: On rental releases and retail releases with more than one preview, the metallic words "Serif" fade in below the logo just before the animation finishes.

Technique: Same as the Entertainment Film Distributors logo.

Music/Sounds: A synth hum, followed by a "tingling" noise and an 8-note synth piano tune which ends with a gunfire-like sound.

Availability: Common.
 * Seen on UK VHS tapes such as The Mask, Super Mario Bros., Sidekicks, Arcade, Rush Hour 2 and Much Ado About Nothing among others.
 * The DVD of Austin Powers in Goldmember was one of the final releases to use this logo.
 * This logo is still used as EIV's print logo today, even though the logo itself is no longer in use on-screen.

4th Logo (2002-2007)
Logo: On a purple gradient background, we see an inverted purplish triangle. A bright white star reveals "Impact" in a bold, tall, and thin white font across the triangle. The triangle shines for a while and zooms out before fading to black.

Technique: CGI.

Music/Sounds: None.

Availability: No longer current, but still common, at least in the UK. Was used in tandem with the previous logo for the first few months of its existence. Seen on Final Destination 2, Austin Powers In Goldmember (VHS) and the second and third Lord of the Rings films.

5th Logo (2007-)
Logo: Same as the Entertainment Film Distributors logo, but the inverted triangle is used and is now in the same shining, glassy finish as the usual abstract "F". As before, the words "FILM DISTRIBUTORS" are replaced by "IN VIDEO".

Technique: Same as the Entertainment Film Distributors logo.

Music/Sounds: Originally none. Since 2010, the Entertainment Film Distributors logo's music is used.

Availability: Currently in use around the UK.