Lifted Entertainment

Background
Lifted Entertainment (Formerly ITV Studios Entertainment) is the mainstream entertainment division of ITV Studios. It gained its own identity and branding in 2021, replacing ITV Studios' branding on shows.

(2021-)
Logo: On a black or white background, we see the text "Lifted entertainment" with the text in silver except the letter "e" which is in green-blue and the word below in the same color with the byline "PART OF ITV STUDIOS" is seen underneath. Then the letter "e" lifts up and a grey shadow fades in.

Variants:
 * On Countdown, the logo is in-credit.
 * Sometimes, the logo can be shared with other logos.
 * A still version exists.

FX/SFX: The letter "e" lifting.

Music/Sounds: The ending theme of the show.

Availability:
 * Seen on shows that were originally produced by its parent company from 2021 onwards which are Countdown, Dancing on Ice, University Challenge, Ant and Dec's Saturday Night Takeaway, The Voice UK, Love Island, I'm a Celebrity...Get Me Out of Here!, In for a Penny, Olivia Meets her Match and The Voice Kids.
 * It is also appeared on its new programmes such as Walk the Line, Bad Chefs, The Pet Show and the 2022 revival of The Big Breakfast.