Nickelodeon Movies

Background
Nickelodeon Movies is the titular network's movie production arm. In 1993, Nickelodeon made a deal with 20th Century Fox to produce films based on their properties such as their three original Nicktoons, but no movies were made under this joint venture, due to the Nick/TCF contract expiring in 1995, and Nickelodeon Movies was established to produce movies based on their shows, as well as other original family films. All of their movies are distributed by Paramount Pictures, as when Nickelodeon Movies was founded, its parent company Viacom (formerly the "old" Viacom, now known as ViacomCBS) had merged with Paramount Communications. Their first film was Harriet the Spy, released in 1996.

1st Logo (Summer 1996)
Nicknames: "The Rhino", "Blue Rhino", "Nick Rhino"

Logo: A blue rhino is shown running on what appears to be clouds (a send-up of the TriStar Pictures logo). However, he repeatedly bumps, slips and crashes into the "clouds" in the logo, which turn out to be cardboard cutouts on a movie set. The rhino trips over the Nickelodeon logo, shaped like a cloud, and crashes into the screen. The rhino pulls himself off the screen and hangs onto the Nickelodeon cloud on a black background, causing the cloud to turn into the familiar splat design. The rhino swings a bit on it and then smiles at the screen.

FX/SFX: 2-D animation and 3-D visual effects in a style called "Blendo". This logo was produced by Colossal Pictures in San Francisco on a Silicon Graphics computer with Softimage software.

Music/Sounds: Dramatic orchestral music that starts getting messed up as the rhino trips, along with yelping from the rhino when he's about to crash into the screen. The music builds up to the rhino crashing into the screen, which segues into a rap-style vocal version of the Nickelodeon jingle.

Availability: Seen only on the company's first film, Harriet the Spy. This logo also appeared as an ident in Summer 1996 to promote the film.

Editor's Note: Appears to be a parody of TriStar. A clever and well animated logo.

2nd Logo (Summer 1997)
Nicknames: "Fast Food Drink", "Home of the Good Burger", "Who Loves Orange Soda?", "Kel's Favorite Logo"

Logo: On a black and blue gradient background, we see orange soda being dispensed into a large cup. When it's done pouring, the cap of the cup with a straw closes the top, and the cup drives around the screen like a racecar, until it brakes and falls down, resulting in the cap coming off and the soda spilling out of the cup, reading "NICKELODEON" in the well known Nickelodeon font.

Trivia: This logo pays homage to a Nickelodeon Productions logo from 1995.

Variants:
 * On full-screen prints of Good Burger, the logo is choppier.
 * On the trailer for Good Burger, the Paramount logo stretches into a still, lightly-colored version of this logo.
 * On The Making of Good Burger, the logo has "MOVIES" below also in the same font as "NICKELODEON". This variant is also still.

FX/SFX: It's all CGI.

Music/Sounds: Soda pouring sounds and car sounds. The brake sounds are accompanied with the familiar vocal Nickelodeon theme: "Nick nick nick nick, na-nick nick nick, NICKELODEON!"

Availability: Like with the last logo, it's only seen on one movie, Good Burger. Also appeared as an ident on Nickelodeon in Summer 1997 to promote the film.

Editor's Note: Well done concept but the CGI has not aged well. The soda looks more like sludge; this may be intentional, given the fact that slime is one of Nickelodeon's most recognizable trademarks.

3rd Logo (1997)
Nickname: "Crane Operator"

Logo: On a white background, we see an orange movie camera with "NICKELODEON" (in its well known font). A green filmstrip sticks out reading "MOVIES".

FX/SFX: None.

Music/Sounds: The opening theme/voiceover of the trailer.

Availability: This logo was made specifically for the first trailer for The Rugrats Movie, although it was used as a print logo from the company's inception up until the next logo.

Editor's Note: None.

4th Logo (Fall 1998, 2000)


Nickname: "Slap T. Pooch", "Slap's Fleck", "The Nick Footprint"

Logo: We see Slap T. Pooch from ''Oh Yeah! Cartoons'' walk in out of nowhere on a black background, as he spots a blob of orange goo. It then goes to a really close zoom on his face and hand as he starts fidgeting with it. It then gets stuck to his fingers and he struggles to throw it off. Once it does, it starts bouncing off the walls and then gets stuck to his foot. He then walks around to wipe it off, making more orange spots on the ground. A shadow then appears over Slap, then a giant purple monster foot stomps on Slap and the goo, turning into the Nickelodeon footprint as seen on the gates to the Nicktoons Studios in Burbank, CA. The camera pans to reveal it, then Slap falls off of it.

Variant: On publicity for The Rugrats Movie and Rugrats In Paris: The Movie (as well as the video game of the latter), a blue oval reading "MOVIES" in Arial Narrow font accompanies the footprint. Note that this is not seen on Rugrats In Paris: The Movie.

Trivia: The way the giant foot smashes Slap is a possible shout-out to Monty Python's Flying Circus, where sketches would often abruptly end by something like a giant foot or a weight coming down from the sky and crushing whatever was on the screen (for example, the giant foot is what ends the show's intro).

FX/SFX: Slap and the dot, Slap struggling, the foot stomping Slap, and the camera panning to show the Nickelodeon logo, produced by Colossal Pictures on a Silicon Graphics computer with Softimage software.

Music/Sounds: A cartoon soundtrack accompanied by cartoon sound effects and music cues, culminating in a hip-hop mix of the Nickelodeon theme accompanied with a tuba "wah-wah" sound effect that reverberates.

Music/Sounds Trivia: The drum sample used is from "Think (About it)" by Lyn Collins, a James Brown-produced record.

Availability: It's only seen on The Rugrats Movie. Was also shown as an ID on Nickelodeon in Fall 1998 to promote the film. It can also be seen on The Rugrats Movie for the Game Boy.

Editor's Note: Back to 2D animation for this one. While a good concept as usual, one has to wonder why they used an obscure character from the little known anthology show Oh Yeah! (he only appeared in one segment even).

5th Logo (2000-March 29, 2002, 2006)
Nickname: "The Man and the House"

Logo: Here are the logo variants used:
 * Snow Day: A man shovels the snow off the walk to his house and his dog is watching him, sitting down on the snow. Then, a giant snowball falls onto his house and completely destroys it in a very graphic manner. The dog runs off barking in a panic and the man does a double take. The snow falls off the snowball revealing a large orange ball, and we see the text "NICKELODEON" on the ball. The background turns black and the ball then bounces to the middle-left of the screen, and then a small orange ball and a blue ball appear. The word "movies" is on the blue ball, and then it fades out.Nickelodeon Movies - Snow Day.png
 * Rugrats in Paris: The Movie: There is a special Parisian variant in which it is nearly the same, except the regular man is replaced with a stereotypical French man that rakes leaves in front of his house in the autumn season, and the Eiffel Tower can be seen in the background not too far from his house. The ball smashing the house is now just the big orange ball with the "NICKELODEON" text on it. Then when the logo resumes like normal, and the live-action dog appears on the bottom-right of the screen, and barks once at the logo until it fades out.GW377H197.jpg
 * Jimmy Neutron: Boy Genius: We start straight with the orange Nickelodeon ball bouncing to the middle-left of the screen alongside the smaller orange ball. Then Goddard runs into screen with his synthesized bark. He looks at the logo knowing it's incomplete, whimpering. He activates a laser beam on his back and creates the blue "movies" ball. He puts away the laser and looks at the audience.NickelodeonMovies2001.JPG.jpg
 * Clockstoppers: The already-formed logo sways like a clock pendulum. Then it zooms out rapidly.Nickelodeon Movies Clockstoppers.jpg

Variants:
 * TV spots for Clockstoppers had the "NICKELODEON" text shortened to the common abbreviation of the name "NICK". The "NICK" font for it is also much larger than "NICKELODEON".
 * On a trailer for Barnyard, the logo appears on a white background with black spots resembling a cow.
 * On the ID version of the Snow Day logo, the logo plays as normal, but the "movies" ball is removed.

FX/SFX: Depends on the variant.

Music/Sounds:
 * The Snow Day version has a light whistling tune that abruptly stops when the house gets destroyed by the snowball, and then changes to either a tuba/whistling version of the Nickelodeon theme, or a short rock tune with a choir singing at one point.
 * The Rugrats in Paris version has an accordion playing the light whistling tune, followed by an accordion/tuba version of the Nickelodeon theme and a "bark" from the dog.
 * The Jimmy Neutron version has a funny sounding version of the Nickelodeon theme with a trombone, cartoon sound effects, and the noises that Goddard makes.
 * The Clockstoppers version has the sound of a pendulum.

Availability: Seen on Snow Day, Rugrats in Paris: The Movie, Jimmy Neutron: Boy Genius, and Clockstoppers, with each film having their respective variants of the logo. The Snow Day and Rugrats in Paris versions were also used as IDs for Nickelodeon to help promote the respective movies. The Snow Day logo without the "movies" ball is rare and was only used as a station ID to promote the film.

Editor's Note: First logo to utilize live action, a concept which many of the 2000s logos followed up on. It is also the first of their several logos to have a similar theme that changes each movie.

6th Logo (October 28, 2000)
Nickname: "The Still Logo"

Logo: On a black background, we see the Nickelodeon oval. Under it is the word "presents".

FX/SFX: None.

Music/Sounds: The opening theme of the film.

Availability: Very rare. Only seen on Cry Baby Lane, which was last seen on TeenNick on October 31, 2016. It did appear on earlier airings, but the 2016 airing removed this logo and cut straight to the film.

Editor's Note: The oval looks somewhat ugly; this was likely a cheap TV movie logo.

7th Logo (June 28, 2002-June 13, 2003)


Nickname: "Sneezing", "The Wiggling Balls", "2002: A Nick Odyssey"

Logo: On a black background, a faint black crescent sphere (representing the moon) moves to the bottom of the screen, causing a crescent Earth, the sun, and a moving starfield to appear; this part of the logo parodies the opening of 2001: A Space Odyssey. As the moon moves off-screen at the bottom, the Earth starts to wiggle and "sneezes", causing it to crash into the camera. This causes the moon to bounce back onto the screen, which is revealed to be an orange ball with "NICKELODEON" on it. The starfield suddenly transitions to a plain black background as the Earth becomes a spinning blue ball with "movies" on it, and the sun becomes the small orange ball. The small ball flies around the screen before hitting the blue ball, stopping it from spinning. When all three balls are in their normal positions in the logo, the blue ball sneezes again, causing the orange balls to briefly "jolt" forward. The blue ball then turns back to the camera to finish the logo.

Variant: A shorter version of the logo starts out with the balls zooming out from the middle of the screen.

FX/SFX: CGI animation.

Music/Sounds:
 * Theme 1: A dramatic 4-note fanfare that is somewhat reminiscent of Also Sprach Zarathustra, which plays in the opening of 2001: A Space Odyssey. During the last part of the fanfare, we hear a loud sneeze, then a light instrumental hip hop-like Nickelodeon theme.
 * Theme 2: Two bell rings with sun ray sounds, followed by a different-sounding sneeze and a 20-note techno version of the Nickelodeon theme.

Availability: The long version is seen only on ''Hey Arnold! The Movie (with Theme 1) and Rugrats Go Wild!'' (with Theme 2). The short version appeared at the end of the credits for some Nickelodeon movies (The SpongeBob SquarePants Movie is one) on television from 2002 up until Nickelodeon stopped using split-screen credits.

Editor's Note: The logo has some pretty impressive animation for the time.

8th Logo (December 2002-January 2003, 2005)


Nicknames: The Dog Spot, ''The Dog's Nose", "Nick Dog", "Dog of Doom"

Logo: We see a forest on a sunny day, as if it was seen in the grass. Then, the curious nose of a brown-striped white dog appears sniffing the screen, and then he sees the Nickelodeon Movie logo made by frisbees on the grass. We cut back to the dog, who licks the screen, turning it black.

Variant: This was also used as a network ID, but with a few differences; the "movies" ball and the small orange ball are removed and the Nickelodeon ball is moved to the middle.

FX/SFX: A mix of stop-motion and computer animation created by Charged Animation and 2/8/0-Design, both in New York City.

Music/Sounds: Before the dog appears, we hear the sounds of children playing, followed by sniffing and grunting sounds from the dog. When the company logo appears, we hear a "country" version of the famous Nickelodeon theme.

Availability: Rare. Only seen on The Wild Thornberrys Movie. It was also seen on a TV spot for Yours, Mine and Ours and was used as an ID in December 2002 and January 2003 to help promote The Wild Thornberrys Movie.

Editor's Note: Some people consider the dog to look hideous.

9th Logo (October 27, 2004-November 19, 2004, 2006)


Nicknames: "The Bubbles", "Underwater Bubbles", "Psychedelic Nickelodeon", "Nickelodeon Acid Trip"

Logo: On a black background, an explosion occurs. A blue-colored ball emerges from the explosion as several yellow streaks form in it. We zoom through the ball as the background fades to to a kaleidoscopic sky. An orange rose grows, and dissipates into pillow-like things, or sheets, etc, as an orange zeppelin flies through it. A ripple then occurs in the sky, where it fades into a kaleidoscopic view of several goldfish swimming. The logo then transforms into an orange bubble, which floats outward and spawns two more bubbles that form the Nickelodeon Movies logo. The finished product is in an orange underwater environment.

Trivia: The blue ball seen at the beginning of the logo is a possible callback to Nickelodeon's early silver ball logo, and the zeppelin that appears out of the rose later in the logo is quite similar to the Nickelodeon blimp, which the channel still uses as a model for their Kids Choice Awards trophies.

Variant: There is a shortened/pixelated version on the video game version of The SpongeBob SquarePants Movie on the PlayStation 2, Nintendo GameCube and Xbox that starts when the Nickelodeon Movies logo forms.

FX/SFX: Extraordinary CGI! This was created by Brand-New-School (which also created Cartoon Network's post-2010 logo and bumpers), and it's a shame it wasn't used on more movies.

Music/Sounds: A bouncy, high-pitched wind fanfare with heavy drums, along with sounds including explosions, ripples, etc.

Availability: Only seen on The SpongeBob SquarePants Movie, its game counterpart, and the teaser trailer for Barnyard.

Editor's Note: A fantastic logo that's a favorite of many. It's a shame that this was used for only one film, as this logo just oozes creativity, heart, and passion all around, but that arguably just makes it more special.

10th Logo (December 17, 2004-December 15, 2006, January 6, 2009)


Nicknames: "The Moons", "The Nick Moons", "Planet Nickelodeon", "A Boring Nickelodeon Movie", "Universal Studios Rip-Off"

Logo: On a space background, we see the Nickelodeon Movies (2004)shadow text on a blue tinted Saturn planet that reads "NICKELODEON". The camera moves away from the ringed planet as the 3D text "NICKELODEON" zooms out from the bottom of the screen as the camera pans to reveal an orange moon, which the text settles in front of. As this happening, a smaller blue moon appears from behind the orange moon and settles on the right, while an even smaller moon zooms out as the moons form the familiar logo. The word "movies" spins in around the orange moon to complete the logo, and the camera pans down to start the movie.

Variant: There is a shortened variant on Yours, Mine and Ours that starts when the "NICKELODEON" text settles in front of the orange moon, and the logo does not pan down.

FX/SFX: Once again, well-rendered CGI animation.

Music/Sounds: The opening theme of the movie.

Music/Sounds Variant: On Mad Hot Ballroom, the logo is silent.

Availability: Can be seen on such films as Lemony Snicket's A Series of Unfortunate Events, Mad Hot Ballroom, Barnyard, Charlotte's Web, and Yours, Mine & Ours. Also seen on the Hotel for Dogs game on Wii.

Editor's Note: This isn't a terrible logo, but many logo fans don't like it for not being as creative as the others (especially the last one) and its similarities to the Universal Studios logo.

11th Logo (June 16, 2006)
Logo: We begin by zooming across a long brown oblong shape. Another fades in, followed by a background, revealing they are the ropes of a wrestling ring. The background shows an audience rapidly taking photographs. The camera zooms down to the bottom one once it reaches the end of the rope and zooms past it in a similar manner. After this, the camera takes a 180 degree turn to reveal the bottom of the ring, where we see the Nickelodeon Movies circle logo as a boxing bell. The NICKELODEON ball is the bell, the MOVIES ball is the clanger, and the dot is the screw keeping the clanger in place, all in their usual colors (contrasting the rest of the bell being grey). The bell rings twice and we fade out.

FX/SFX: The zooming, the flashes of the pictures taken in the background, the bell clanging.

Music/Sounds: The sounds of the cheering audience and pictures being taken (Which actually start over the Paramount logo, it is not the opening "theme" of the movie as the real theme begins when the logo fades out), page turning-like sounds for the zooming of the ropes (quieter on the second rope), a swoosh for zooming to the lower rope and to the back of the ring, and the bell clanging.

Availability: This was a custom variant used for Nacho Libre, and as such only appeared on that movie.

Editor's Note: None.

12th Logo (December 15, 2006)
Nickname: "Birds"

Logo: We see a group of blue birds flying to the right against a blue daytime sky with clouds. As the blue birds start grouping together towards the right of the screen in the distance, a group of orange birds fly to the left as both groups of birds form the Nickelodeon Movies logo. The birds eventually scatter as the camera pans down, segueing into the opening credits of the movie.

FX/SFX: The birds flying, forming the logo, and deforming it.

Music/Sounds: The opening theme of the movie.

Availability: This was intended to appear on Charlotte's Web, but it was scrapped and the 10th logo was used instead. The only way you can see this logo now is online.

Editor's Note: None.

13th Logo (February 14, 2008-June 12, 2009)


Nicknames: "The Splat", "Flying Logo and Letters"

Logo: Against a black background, some orange fluid-like slime swirls out from the distance toward the viewer. The camera pans around and the Nickelodeon Movies logo from 2008 to beyond slime forms the Nickelodeon logo with "movies" flying out letter-by-letter on its right.

Trivia: This was the last Nickelodeon Movies logo to utilize Nick's famous splat logo, and one of only three that did, period (logos 1 and 2 being the other two).

FX/SFX: CGI animation done by Picture Mill.

Music/Sounds: Slime sounds, and the opening theme of the movie.

Availability: First seen on The Spiderwick Chronicles. Also appears on Hotel for Dogs (the Wii video game uses the 10th logo), Imagine That, and Angus, Thongs and Perfect Snogging.

Editor's Note: This is a pretty nice logo with some cool CGI, and is a fitting finale to Nickelodeon's splat era.

14th Logo (February 21, 2010-March 15, 2019)
Logo: We zoom out under an orange drop facing the camera, which is falling down against a white background. As the camera pans out to position itself so that the orange drop is viewed from a side perspective, the orange drop falls off-screen, and shortly after splashes on top of something, which the camera reveals to the "i" in the current Nickelodeon logo. The orange drop upon impact with it dots the "i" in the logo, as the splash made by the orange drop quickly forms the dot. As the camera then zooms out to fully reveal the finished logo, "MOVIES" in purple fades in, which is then followed by a small TM trademark bug fading in to the right of the logo.

Variants: On two trailers for Wonder Park, the word "MOVIES" is in orange and is fully 3D. The film uses the normal variant instead.
 * An earlier version of the logo, used in 2010, has the Nickelodeon logo zooming out on a black background, followed by "MOVIES" in a purple color appearing letter-by-letter via some purple rays shining left to right. This version was used on the Nick@Nite promo for Angus, Thongs and Perfect Snogging, trailers and promos for The Last Airbender, and the first trailer for Rango.
 * Starting with The Adventures of Tintin, both the drop and the logo are in a more orange color, the drop looks sleeker, "MOVIES" is in a red color, and the logo's background is brighter. The camera also zooms out at a further distance to show the finished logo.
 * A variant was used on Nickelodeon USA airings of The SpongeBob SquarePants Movie. On a white background, the camera pans down to reveal the Nickelodeon logo and the word "MOVIES" in green. This was only used when Nickelodeon used their infamous last-scene-of-the-show credits from 2013 until sometime in 2016, as now most current airings have no logos at all. But it did come back one more time when Nick aired the movie on February 21, 2017, seven years after the logo debuted.
 * A short version was used on Monster Trucks, which starts with the Nickelodeon logo already being in place.

FX/SFX: The orange drop, the Nickelodeon logo zooming out, and "MOVIES" fading in. All CGI animation by DevaStudios, who also animated the 2011 Paramount logo. It's not badly animated at all, and it's far better-looking than its television counterpart.

Music/Sounds: None or the opening theme of the movie.

Availability: Common. It's seen on recent films produced by the company, such as The Last Airbender, Rango, The Adventures of Tintin, Fun Size, and made its final appearance on Wonder Park. Was first seen on the Nick@Nite promo for Angus, Thongs and Perfect Snogging.

Editor's Note: Like the 10th logo, it's not a huge favorite of many for its simplicity; that said, it's still a decent logo, and it's definitely better than the TV version.

15th Logo (2010-)
Logo: On a black background, we see the Nickelodeon logo quickly fade in, but a goldish font reading "PRESENTS" replaces the "MOVIES" text. The logo zooms in a little and quickly fades out.

Variants:
 * On Rocko’s Modern Life: Static Cling, the logo fades in and out as usual, but this time, it’s superimposed over the beginning scene of the movie and doesn’t zoom in at all.
 * On Invader Zim: Enter the Florpus, the logo first appears around 5 minutes into the movie and fades in as usual, superimposed over the movie scene. It starts zooming into the screen until we get through between the L and the O of the Nickelodeon logo.
 * Most of the time, "presents" would be in different font.

FX/SFX: The fading and/or the zooming in.

Music/Sounds: The opening theme of the movie.

Availability: First seen on Fred: The Movie, also appears on the Nickelodeon TV movie Hey Arnold!: The Jungle Movie and the Netflix-exclusive films Rocko’s Modern Life: Static Cling and Invader Zim: Enter the Florpus. It is still in use as of 2020 with Nickelodeon TV movies still using this logo.

Editor's Note: None.

16th Logo (February 9, 2019, August 9, 2019-)
Logo: On a white background (like the 14th logo), we see the current Nickelodeon logo from multiple rapidly-cutting angles appearing letter-by-letter in different ways, in a somewhat similar fashion to the 2017 Nickelodeon Productions logo. We cut to the finished logo, but then the orange word "MOVIES" in Galano Grotesque (the font used for the current Nickelodeon branding), making the letters in the Nickelodeon logo bounce for a second before settling back in their positions. The entire logo slowly zooms out and then fades to black.

Trivia: This logo was made to fit with Nickelodeon's current 2017 refresh.

FX/SFX: The letters, the "MOVIES" text.

Music/Sounds: A bombastic orchestral remix of the 2009 Nickelodeon Productions theme.

Availability: Current. A still version was seen on two trailers for Wonder Park, but the film itself used the 14th logo. The fully animated version debuted on Dora and the Lost City of Gold (but some trailers for that used the previous logo instead) and also appears in Playing With Fire, and is expected to appear in future films.

Editor's Note: The rapid cutting of the letters is pretty jarring in a cinema logo format, but it's a pretty nice take on the 2009 Nickelodeon logo.

17th Logo (August 14, 2020)


Nicknames: "The Green Slime", "Electrifying Slime", "SpongeBob in a Logo", "Let's Blasting with the Green Goo"

Logo: In a studio, we see SpongeBob SquarePants' hand. He turns a lever, but struggles at first, even putting his foot on it, causing some of Nick's trademark green slime to start flowing through a tube while electric sparks fly. The lights turn on, illuminating the Nickelodeon logo in several shots. The walls and stairs drop to reveal a Hollywood-type area (with five palm trees on it) at sunrise while the Nickelodeon blimp approaches and  MOVIES  is drawn in a grungy font. The blimp takes off toward the screen right before the logo cuts out.

Variant: On the international printings of The SpongeBob Movie: Sponge on the Run on Netflix, the logo is faster and abridged after SpongeBob turns a lever.

Trivia: At a lever, you can see the signs which has "Bikini Bottom Electric Co." (referring to SpongeBob's hometown) and Nathan Love's name on it, along with a pineapple keychain, referring to SpongeBob's house.

FX/SFX: CGI animation for SpongeBob (not unlike the style seen in the movie it precedes) and the background, with the lightning and  MOVIES  text being done in 2D animation. This logo was done by Nathan Love.

Music/Sounds: SpongeBob (voiced by Tom Kenny) yelling "I'm ready!", followed by grunts from him pulling the lever, then electrical noises as the slime flows, and finally, a dramatic recreation of the last five notes of the Nickelodeon jingle with SpongeBob singing, ending with a ding noise. Dubs of The SpongeBob Movie: Sponge on the Run would have SpongeBob's line and singing absent.

Music/Sounds Variant: The blasting electric sound effect (while the lights turn on) is absent on the international printings to The SpongeBob Movie: Sponge on the Run on Netflix.

Availability: Exclusively only seen on The SpongeBob Movie: Sponge on the Run.

Editor's Note: While it may not be as creative as the original SpongeBob movie logo, it's still a pretty nice logo all around.