ITV2

Background
Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programs on ITV1, as well as having some exclusive new programs. As time moved on, it ultimately became more of a youth-oriented channel.

1st Logo (1998-2001)
Logo: We see some blurred footage, later revealed to be the point-of-view of an object. We then see a close-up of the object, which zooms back a couple times. The ITV2 logo at the time (a box with a glowing number 2 on top of the then-ITV logo) forms, and the slogan "a different view" circles the logo. The background blurs.

FX/SFX: The blurred footage, the camera zooming out. Live-action.

Music/Sounds: Muffled sounds, then a Y2K-era techno theme.

Availability: Extinct.

2nd Logo (2001-2003)
Logo: We see a scene made out of words relating to the scene. A yellow box with the number 2 in the Frutiger font is formed, and places itself on the right of a blue rectangle with a word relating to the scene. The 2 moves to the right of the rectangle, turning the rectangle into the ITV logo in the process. The URL itv.com forms itself on the bottom of the screen.

Variant: In 2002, the logo was made 3D to match the ITV1 logo at the time.

FX/SFX: CGI.

Music/Sounds: Sound effects relating to the scene (for example, rollercoaster sounds and screaming on the rollercoaster ident).

Availability: Extinct.

3rd Logo (Summer 2003-January 15, 2006)
Logo: TBA.

FX/SFX: TBA. Designed by BDA Creative.

Music/Sounds: TBA.

Availability: Extinct.

4th Logo (January 16, 2006-August 19, 2008)
Logo: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.

5th Logo (August 20, 2008-January 13, 2013)
Logo: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.

6th Logo (January 14, 2013-August 11, 2015)
Logo: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.

7th Logo (August 12, 2015-November 15, 2022)
Logo: We see the 2013 ITV2 logo placed on the left side of the screen, as a random assortment of clips play in the background and the logo changes color. Eventually, the ident will settle on one of the clips below.

Variants:
 * Hammers: We see a wall of clocks in the background, before hammers fall from the left side of the screen, smashing into the clocks. The ITV2 logo is colored red-orange.
 * Hot Dogs: We see lots of hot dogs laid across the floor, with two dogs in hot dog costumes walking around and sniffing the hot dogs. The ITV2 logo is colored bright yellow.
 * Fans: Across a gray background, we see rows of fans with grey ties attached, blowing air out of them. The ITV2 logo is colored a dark grey.
 * Tennis Balls: A sea of tennis balls moves around the screen slowly, with one shuttlecock placed in the middle of it. The ITV2 logo is white.
 * Tea and Biscuits: On a picnic table, we see lots of tea cups placed on plates with spoons. Lots of biscuits rain from above, splashing tea everywhere. The ITV2 logo is colored beige-white.
 * Rock: We see lots of sticks of 'rock', a type of hard candy found mostly in the UK, rolling around and tumbling across the screen. The ITV2 logo is colored teal.
 * Jam: Across a pink floor, we see lots of jam jars spinning in place and moving across the screen as if they were cars in a traffic jam. The ITV2 logo is colored pinkish-white.
 * Bags: On a light blue background, we see lots of plastic bags with either pink stripes or blue stripes blowing through the air. The ITV2 logo is colored light blue.
 * Bowling: We see a conveyor filled with lots of bowling pins, and a singular bowling ball rolling along. The ITV2 logo is white.
 * Mashed Potatoes: Across a light blue floor, we see bowls full of mashed potatoes, each with a firework stick placed inside of them. Occasionally, one of the fireworks will explode. The ITV2 logo is colored blue.
 * Toasters: A sea of pink toasters can be seen, with toasted sandwiches full of ingredients popping out and being launched across the screen. THe ITV2 logo is colored pinkish-white.
 * Wellies: We see lots of wellies (Wellingtons, aka boots) and jellies, wobbling across a pink floor. The ITV2 logo is colored a reddish-pink.
 * Flippers: Across a tiled floor, we see lots of green and blue flippers, jumping across the floor. The ITV2 logo is colored blue.
 * Lifebelts: Across a sea of microwaves moving up and down to simulate waves, we see two lifebelts 'floating' on top. The ITV2 logo is colored a light gray.

FX/SFX: A nice variation of CGI and live action elements, created by ManvsMachine for ITV Creative.

Music/Sounds: TBA.

Availability: Current.

Legacy: These idents are distinctive for being a randomly generated compilation of clips, with over 300,000 potential combinations.

8th Logo (November 15, 2022-)
Logo: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Current.