Sahamongkolfilm Co., Ltd.

1st Logo (22 January 1977)
Logo: On a purple marble (or space) background, we see in yellow with a simple 3D effect, the Sahamongkol name in Thai with the text "Sahamongkolfilm Co., Ltd.", with the words "Presents" in Thai below.

Technique: None.

Music/Sounds: A dramatic horn fanfare.

Availability: Only seen on ไอ้ขลุ่ยล่า.

2nd Logo (3 June 1978)


Logo: On a blue marble background, a teal box zooms out, as a spade zooms out. As the background changes with a spinning transition into the same color as the box, the company name in Thai and English in red and with a 3D effect appears, with "PRESENTS" below. The spade also gains a red pattern inside it.

Technique: 2D animation.

Music/Sounds: A triumphant fanfare.

Availability: Rare.

3rd Logo (2 August 1980)
Logo: On a space background, the planet Earth zooms in, then, a gold model of Buddha on the Bodhi leaf (the Sahamongkol logo) fading in and zooming in. When the logo stops zooming, the background (along with Earth) changes to a starfield. The logo slides to left. The Thai letters standing for "SAHA MONGKOL FILM", pop in one-by-one, and other Thai letters translated as "PRESENTS" wipe down.

Variant: An English variant has been spotted.

Technique: Live-action with chroma-key, and 2D animation.

Music/Sounds: Silence, followed by electronic morse code-like beeps when "Sahamongkol" pops in and a descending synth chime sounds when "Film" wipes.

Availability: Seen on อีพริ้ง..คนเริงเมือง.

Legacy: Note that during the 1980’s, Thai movies are often recorded in anamorphic format, so the logo (and the rest of the movie) are either cropped or squished.

4th Logo (1984-10 July 1987)
Logo: On a black background, a star draws a glowing blue "SM" and flashes. The SM turns into a line then explodes, forming a golden leaf with Buddha sitting on it and sliding to left, making the Thai name of the company, and the words "SAHA MONGKOL FILM CO. LTD." also from left.

Variant: A deteriorated (or filmed) variant also exists.

Technique: Likely computer animation and live action.

Music/Sounds: Silence, followed by fastly-ascending piano tune which sounds like it came from a keyboard.

Availability: Ultra hard to find. Was spotted on the Thai dub of Maximum Overdrive and ร่านดอกงิ้ว. It might have also been seen on Thai release prints of the other foreign films that they distributed, such as Scanners, Evil Dead, Day of the Dead, The Outsiders and The Day After, among others.