User:Nova/New "About AVID" page concept

DISCLAIMER
This is not final, and will most likely be very different from the final version. This is also a rework of the original "About CLG Wiki" page, it has been modified to reflect the new focus of AVID.

Who are we?
It all started in 2007 when the former CLG Wiki was created as an alternative to "KRS Logos" on logo descriptions. Today, we're a reference in the evolution of onscreen identities and a main power in logo preservation.

We are the Audiovisual Identity Database (AVID), an archive of on-screen logos, company bumpers, and operating system/video game console boot screens. We're here to document trends, history, and other aspects of this form of visual design.

What is a logo?
According to Michael Evamy's "Logo", a logo is one of the most powerful resources which brands have to attract attention from a global public rushed lives. They're identity marks designed to be easily recognized. Most people consider logos to be symbols containing any type of abstract or pictorial meaning, like the Paramount mountain or Walt Disney's castle. Otherwise, a logo can also be a combination of pictorial elements, like HBO or 3M. In fact, a logo is defined as: a "unitary typographic element". Evamy points that "It can be a new name and slogan, the development of a new "brand architecture", a number of visual and corporate brands (...)".

What is a bumper?
A bumper is an animation shown on VHS tapes, DVDs, and Blu-rays, usually to prepare for trailers for upcoming releases, or on VHS tapes to remind viewers to adjust the tracking for the best picture quality.

Why does this wiki exist?
There's a lot of historical multimedia information which needs to be preserved. We preserve those corporate identities from becoming lost to time or plastering here. We provide text descriptions of its animation as well as having it in video and image form. We can also be a reference for any graphic designer, historian, industrial designer, architects and publicists.

Why is this wiki grouped by the method of transmission of the logo and not, for example, by colors or shapes?
Our wiki is grouped in general by the type of transmission of the logo, if it was designed to be broadcast on TV, displayed in cinema, or viewed on home media, then, on every section, we group the logos by the mother company (e.g., National Amusements owns Paramount Global), so those logos will be under the banner "National Amusements"), and every company is listed by country of origin.

Why don't most of your logo articles have the name of the logo designer?
Many marketing products in the film industry come from old ancient designs executed by anonymous designers who thought it won't be convenient to put their name or signature on the design. Today, the figure of exclusive designer like once were Saul Bass or José Cruz Novillo tends not to exist. Usually are large companies, working in the hundreds, if not thousands, of designers, and who knows if the logo itself was made by the top designer themselves or the third draftsman in the western sector of the company. In these cases we usually include the consultant who designed (If this information is available). Others are so rare that we cannot know for sure who designed them, and we can only provide vague speculation.

Recommended bibliography

 * EVAMY, Michael, "Logo", Laurence King Publishing, New York, 2007
 * BASSAT, Luis, "El libro rojo de las marcas", Random House, Barcelona, 2006