Got Milk?

Background
Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. Got Milk? launched in 1993 with the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995.

In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, and launched a new campaign with the tagline "Milk Life". The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although not nationwide.

In 2020, MilkPEP revived the campaign in light of increased sales during the COVID-19 pandemic.

Logo (October 29, 1993-)
Logo: On a black or white background, we see the text "got milk?" in the Phenix American font.

Variants:
 * Some commercials will promote chocolate milk instead. As a result, the logo instead says "got chocolate milk?".
 * The SpongeBob advertisement has the word crudely drawn in.

Technique: None.

Music/Sounds: Usually the commercial's announcer would have said either "Got milk?" or "Got chocolate milk?"

Music/Sounds Variants:
 * On the Powerpuff Girls advertisements, it has the main theme of the show.
 * On the aforementioned SpongeBob advertisement, it's the last few seconds of "Puka A".

Availability: Can be seen on most of the Got Milk advertisements, starting with Aaron Burr.

Legacy: This slogan is an international icon, and the phrase has been parodied more than any other ad slogan, making it one of the most recognizable advertising campaigns ever.