SC Johnson

1st Logo (1993)


Logo: At the end of the commercial, the bottom right of the screen folds up to a blue background containing the SC Johnson logo. The same concept would be used for the next logo.

Technique: The corner folding up to reveal the logo.

Music/Sounds: Just the ending of the commercial.

Availability: Extinct. This was only seen on the Toilet Duck Bluey commercial from 1993.

2nd Logo (2000's-2018)
Logo: Same concept as last logo, except the corner flaps to reveal a white background with the SC Johnson logo and byline on it. A red line is below.

Variants:
 * Later on, two lines go through the logo, and the byline's font is changed.
 * In some international markets, the byline is removed.
 * Starting in 2011, the background is changed to a paper (or paper towel) background.
 * Starting in 2013, the flap opens farther, and lines are etched on the paper. The paper is also lighter.
 * On commercials for Scrubbing Bubbles, Sudsy interacts with the logo by touching it.

Technique: Same as the last logo.

Music/Sounds: A woman announcer saying "SC Johnson, A Family Company" or rarely just "SC Johnson".

Music/Sounds Variants:
 * Sometimes just the tail end of the commercial plays.
 * On some commercials prior to 2011 (like Raid Outdoor Ant Nest Destroyer and Scrubbing Bubbles Mega Shower Foamer), a male announcer quickly says the phrase instead.

Availability: As of 2022, very common online and extinct on TV. Seen on many SC Johnson commercials produced during the time frame. Since it was used in a long period, it is incredibly easy to find, especially on YouTube and your old tapes.

3rd Logo (2018-)
Logo: On a background that varies by brand, "SC" fades in one by one. "Johnson" fades in, and the "J" draws in and extends in a hook below "SC". The byline also fades in, which is extended to "A family company at work for a better world". All of the logo also zooms out slowly.

Variant: A -white color scheme variant exists.

Technique: The zooming and logo formation.

Music/Sounds: Same as the shortened variant of the last logo.

Music/Sounds Variant: Sometimes, like on the FamilyGuard Disinfectant Spray commercial, the full voiceover is used.

Availability: Current on TV. Seen on post-2018 SC Johnson commercials.