The Leonard Goldberg Company

Background
Panda Productions was the vanity card of Leonard J. Goldberg (who previously had Mandy Films as a vanity plate and was a partner with Aaron Spelling in Spelling-Goldberg Productions) on Blue Bloods. It has since been renamed to The Leonard Goldberg Company after his death on December 4, 2019.

1st logo (2003)
TBA.

2nd logo (September 24, 2010-May 1, 2020)


Nicknames: "The Panda", "The Blue Bloods Logo"

Logo: On a white background, a black rectangle that says "PANDA" inside of it and the head and a portion of the upper body of a Panda bear slides upwards. The bear then shakes its head. Finally, the word "productions" slides from the right side of the rectangle.

FX/SFX: The rectangle and bear sliding up, the bear shaking its head and the sliding of the text.

Music/Sounds: A squeaking noise is heard when the bear shakes its head while a gong is heard. Sometimes, we hear a whoosh. On the 2011 reboot of Charlie's Angels, we hear the Flower Films logo.

Availability: Seen on Blue Bloods on CBS, reruns on WGN America and syndication and home media releases by CBS Home Entertainment. It was also seen on 2011 version of Charlie's Angels. Due to Goldberg's death in December 2019, this logo was retired.

(December 2020-)
Logo: On a black background we see a circle which pops up in the middle. It switches into a panda with an underline appearing below it before disappearing, with they text "The Leonard Goldberg Co." appearing below via a wiping down effect.

FX/SFX: Traditional animation.

Music/Sounds: A whoosh sound with a sound of a picture taken.

Availability: Seen on Blue Bloods from season 11 onwards.