Cinemark Theatres

Background
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the US & Latin America and previously operated in Europe, Canada and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st Logo (1988-1989)
sc_8Xg7eRYM Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then Front Row Joe's cue begins introducing Joe, Elton, and Clyde.

Trivia: All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

Technique: Mostly smooth traditional cel animation, with some aspects of the Cinemark logo being in CGI.

Music/Sounds: An upbeat jazz/jump blues/doo-wop tune in a fast pace starts, then the Cat Ushers (AKA: The Blue Brothers) sing.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, it was decided to have Joe sing.

Availability: Extinct. Was used at Cinemark theaters during the period.

2nd Logo (1989-1990)
NGkagLotNic Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

Technique: 2D animation by Willming Reams Animation, San Antonio, TX.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Was used at Cinemark theatres in 1989.

3rd Logo (1990-1991)
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Technique: Just like the first two logos, this was animated by Willming Reams Animation.

Music/Sounds: TBA.

Availability: TBA.

4th Logo (1991-1992)
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Technique: TBA.

Music/Sounds: TBA.

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5th Logo (1992-1995)
Logo: TBA.

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6th Logo (1995-1997)
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Technique: TBA.

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7th Logo (1997-1998)
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Logo: TBA.

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8th Logo (1998-2004)
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Logo: We open with a man hand-turning a series of gears. As he pulls the lever, we shift upward to reveal a couple waltzing in fancy dress. We then pan left to view a jazz band performing, the front-most performer's trumpet zooms in and we travel inside it. The trumpet reveals a series of fans and moves out to reveal a Greek statue against a modern cityscape. The metallic birds fly away as we zoom upward and starfighters fly into view. The scene transitions to space battle as various starships hover around a model of the planet Saturn (with another statue below it, positioned as if holding the planet despite not actually doing so). Saturn dissolves as we again pan upward, then one starfighter explodes as it flies toward the center of the screen. We again transition to the entrance of an old-Hollywood style Cinemark Theater, zooming up until we see the then-new Cinemark logo. A white flash of light appears which dissolves away from the theater and onto the Cinemark logo against a black background. The logo flashes, and a series of spotlights write in the slogan "The Best Seat in Town" with thin lines above and below the text. A purple aroura is seen behind the logo, which holds for a few seconds before fading out.

Technique: CGI by creative director Scott Wilson at production company Mars Enterprise in Dallas, TX.

Music/Sounds: A series of soundtracks matching the theme of whatever's on screen, segueing into a triumphant orchestral theme with a single string note holding over the final logo. Composed by Lee H. Martin. An announcer (now-deceased voice actor Mark Elliott) says "Cinemark, The Best Seat in Town" over the completed logo.

Availability: Extinct.

9th Logo (2004-2005?)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

10th Logo (2004-2010s)
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Logo: The trailer starts with a view of a beach with a sign saying "CANCUN" in red, a large fern tree, a sailboat on the water, and many umbrellas and blankets on the sand. The scene zooms in, and cuts to a view of Front Row Joe in only glasses, trunks, leg-bands and a Cinemark watch drinking a can of Coca-Cola. We see him propping his glasses and looking at his watch before warping back to the starting pose and the same animation repeats, only for him to propel himself off the lounging chair with a shocked expression as his glasses fly up to his forehead, his eyes bulging at the watch and his tail swinging around like a lasso. The view then cuts to a shot of his Cinemark watch with the wrapping portion made of filmstrips, golden hands, and an arched Cinemark logo which flashes rapidly. We cut to a view of a theater box office where a female cat with sea green shirt and high-heel shoes and purple shorts with a purse is seen standing between two lines of people. After her tail swings, she taps her foot impatiently and checks her watch. While she's doing that, a dark gray cat wearing a blue jacket steps out from the right crowd and does a "click-click" sign at the female cat. We cut back to the beach where Front Row Joe, carrying two sea foam green bags and a white blanket by his left shoulder, runs at the screen with a scared expression. We see a red-white striped tent which Joe quickly runs into, causing it to stretch in different places, before leaving in a red convertible, revealing a large female kitten wearing pink bras covering her front side with a blanket. The scene cuts back to the theater where the dark gray cat scrunches a soda bottle in front of the unamused female cat, and tosses it back over his shoulder, missing the trash can. The female cat gives him a "death stare", causing the dark gray cat to shrivel down into a tiny scrunched version of himself. The female kitten throws him in the trash bin, whilist giving an "uh-uh!" sign with her finger. One of the cats from the Joe, Elton, and Clyde cues opens the theater door which she walks into. Another shot of Front Row Joe (who is revealed to be wearing a red coat now) driving is seen, followed by an animated shot of a zooming road (presumably a dash-cam like shot) beside the beach. Front Row Joe stops at a red light in a downtown city environment with a billboard showing popcorn and Coca-Cola in front of him, with an old lady walking across the street. Joe looks to his right and the scene cuts to a shot of one of the Coca-Cola billboards. It then cuts to a popcorn machine, which its smell reaches Joe in the car, causing him to get a "mesmerized" expression with his tongue hanging out. The light then turns green and the car speeds off, but his head is static from the smell, causing his neck to pull him. We cut back to the theater where the female cat now sits down in one of the seats, while the dark grey cat, with a cigarette in his mouth (which he lights) is seen behind her with an "evil" expression on his face. A large cat behind him knocks the back of his head with his butt, causing him to swallow the cigarette and his ears to smoke. The female cat points to the cinema screen, where a "no-smoking" sign is visible. Another shot of Front Row Joe driving is seen, where he licks his lips in the sight of a candy store. We abruptly cut back to the theater where the female cat grabs a phone being held by a brown cat while a "no-cell phones" sign is visible. The female cat flicks out of his grasp, where it is now making a "yaa yaa yaa" noise on the floor as it moves (like a chattery teeth toy). We see Front Row Joe's car pull up to a Cinemark theater, where he swiftly runs in, grabs concessions already prepared by one of the ushers, and opens the door for a mother carrying a crying baby outside, with a "no-baby" sign on the left. Joe then zips up to the female cat while slowly changing her expression from angry to satisfied. We cut to the theater screen with the Cinemark logo slowly zooming in while the letters between the "C", "M", and "K" wipe in from right to left. After the front row characters disappear from a vertically panning shot, the trailer cuts out.

Technique: All in 2D animation.

Music/Sounds: A variety of musical cues and sound effects coinciding with the situtations.

Availability: Extinct. This trailer was seen on select Cinemark locations in the US as well as Cinemark locations in South and Central America.

11th Logo (2008-2010s)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

12th Logo (2017-2022)
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Logo: TBA.

Technique: CGI reused from Carmike Cinemas' "Coke" logo.

Music/Sounds: TBA.

Availability: First seen on Cinemark showings of Pirates of the Caribbean: Dead Men Tell No Tales.