Television Publica Argentina

Background
LS82 TV Canal 7 Buenos Aires, also known by its trade name Argentina Public TV is a television station in Argentina, one of the five air stations of the city of Buenos Aires, where it is based, and the largest national coverage via repeater. It was the first channel to broadcast in Argentina (since 1951) and currently is the only channel air under direct state orbit of the Executive, while other federal government agencies also have air signals (eg. Universities). It was called LR3 Radio Belgrano Televisión for its first decade, until 1961, when it started to be called Canal 7. Color was added to the channel's broadcasts in 1978 when Argentina began to host the 1978 FIFA World Cup. In 1979, Canal 7 took control of a new complex and started to be called Argentina Televisora Color (ATC), that would be set until the end of the 20th century. The 1990's were a tough time for the station, since the equipment was starting to age and, under Carlos Menem, ATC was almost privatized and took a 5 month name change to "ATeCE" with a more nationalist approach. In 2000, under the new presidency of Fernando de la Rua, the station made more long-term changes and stopped to use the acronym, resulting in just "Argentina Televisora Color". The name change lasted for 3 months until the channel came back to it's 60's name, Canal 7. In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the channel. SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the Audiovisual Media Law in 2009. The channel renamed yet again in 2007 to TV Publica, while focusing on a more cultural emphasis. In 2010, the channel started it's digital broadcast on UHF channel 23. 1 year later, the channel changed to TV Publica Digital. And finally, in 2016, the channel is rebranded again, now as "Television Publica Argentina".

(1951-1959)
Logo: We see the number 7 on white, in a black circle with gray outline. Then the camera zooms out to the 7 to follow a static-like circle (it's mostly used for first ever USA logos), with some diagonal lines and the texts "LR3" on top left, "TV" on top right, "BUENOS AIRES" on bottom left and finally on the bottom right, "RADIO BELGRANO", the name of the company. The camera then zooms out further to reveal the rest of the static circle, which is on a gray background with black-cross-like holder things (possibly the wall?) and the shadow of the static circle on the leftmost side of the screen.

Technique: The zoomout.

Music/Sounds: A voiceover slowly reading the company's name, it's transmitter and it's channel number, and the place where it comes from (LR3 Radio Belgrano LS82 TV Canal 7 Buenos Aires).

Availability: Long extinct.

1st Logo (1960s-1970)
Logo: TBA

Technique: Static images with the camera moving, pretending to be an animation.

Music/Sounds: None.

Availability: Extinct.

2nd Logo (1970-1976)
Logo: TBA

Technique: Static

Music/Sounds: A female announcer saying "Transmite LS 82 TV Canal 7 Buenos Aires" (Broadcasts LS 82 TV Channel 7 Buenos Aires).

Availability: Extinct.

(1978)
Logo: TBA

Technique: Static

Music/Sounds: A part of the Argentina 1978 FIFA World Cup official music.

Availability: Extinct.

(1978-1979)
Logo: TBA

Technique: Static

Music/Sounds: Unknown for regular version. In closedowns from 1978, a male announcer says "Ladies and gentlemen, this way, LS82 television channel 7 Buenos Aires Argentina and it nationwide network of repeaters, end the transmission from the [today's date in DD/MM format] of 1978, year of the bicentennial of the birth of General Mr. José de San Martín".

Availability: Extinct.

1st Logo (1979-1980)
Nicknames: "The Early ATC", "A Todo Color", "Argentine Fire Alarm"

Logo: On a starry background, a series of lights/comets move from left to right and reveal the ATC logo, which is a series of rainbow stripes resembling the word "ATC" with a ball between the "C", resembling an eye. The "C" is farther away from the other letters. "odo" and "olor" appear by lights, forming "A Todo Color" (In Full Color). These mentioned words disappear and the "C" meets up with the "A" and "T", forming the logo. A purple flash then appears and the logo suddenly "grows". Yellow sparks then form the "Argentina Televisora Color" text, then another light/comet form the text:

LS 82 Canal 7 S.A.

Buenos Aires, Argentina

in a right justify below.

Technique: Scanimation that looks like it was made by Dolphin Productions.

Music/Sounds: A slow synth arpeggio plays while other synth plays two times a 5-note theme, which is the beginning of the stock music (made very low pitched and slowed down) "Electrosonic IDs And Logos #6" composed by Richard Sanders, spotted in the Valentino Music album, "Classic IDs and Logos Vol. 1".

Availability: Extinct.

2nd Logo (1980-1981)
Logo: As a white background fades in with the ATC logo, the camera zooms out from the "C" to normal position. The white text "Argentina Televisora Color" with a black outline fades in below, and the same "LS 84..." text appears at the bottom-right corner of the screen.

Technique: The zoom out and fade in.

Music/Sounds: The same music of before, but with its regular pitch and speed. A female announcer is also talking.

Availability: Extinct.

3rd Logo (1981)
Logo: Blue and gold circles and sparkles are moved to the center of the screen, then an outline of the ATC logo in gold is formed and zooms out. 9 blue ATC's appear in the background, while the outline becomes solid and filled with white. The ATC logo moves to a corner of the screen, while the ones in the background disappear, then the words "ARGENTINA TELEVISORA COLOR" appear below the logo, with a blue building and the "LS 82..." text below.

Technique: The circles, the sparkles, the ATC logos.

Music/Sounds: Same as before, but without the female announcer. Sometimes, a male announcer is present.

Availability: Extinct.

4th Logo (1981-1985)
Logo: On a black background, white and green copies of the ATC logo are seen taking over the screen by appearing. A white, gold-outlined ATC logo model appears in the center and zooms in, while the rest fades to a red background with a white light. "Argentina Televisora Color" appears, then the other text appears in the bottom of the screen, also just like before.

Technique: The logo model zooming in, and the background change.

Music/Sounds: A calm (and pretty sad-sounding) synth music, with the announcer.

Music/Sounds Variant: There was a shorter variant that used the second PBS music.

Availability: Extinct.

5th Logo (1985-1987)
Logo: We see a video of somewhere in Argentina (i.e. the Iguazu Falls, a bridge), but then a random shape that seems like the ATC logo, zooms out, with a pink background. The rainbow stripes appear one-by-one two times, and for the first time while the other stripe appears, the stripe that appeared before it disappears, which also happened with the other stripes. After the ATC logo is revealed, the rest of the video is still seen, on the ball and between the letters, but later then fade out as the text "LS 82 CANAL 7, BUENOS AIRES, ARGENTINA" types in below the logo. The ball then reappears, this time with the rainbow stripes of the logo. The text then wipes to "EN TODO EL PAIS".

Technique: The video, the stripes, the words wiping.

Music/Sounds: A remaster of the stock music from the first three logos, now with a descending synth effect in the beginning. Also the announcer.

Availability: Extinct.

6th Logo (1987-1989)
Logo: Against a white light background, the ATC logo from logos 1 and 2, but with the stripes now facing at a diagonal angle, making the logo have diagonal cuts, appears from below, then rotates to see us and zooms in. "ARGENTINA TELEVISORA COLOR" appears above the "A" and "T", at a diagonal angle. Meanwhile "LS 82 TV CANAL 7 - BUENOS AIRES - ARGENTINA" fades in below the logo.

Variant: A longer version exists, where after the logo is formed, we fade to a picture of space, with the Earth and satellite orbiting around it. The ATC logo, now in gray, fades in at the bottom-right corner of the screen.

Technique: 3D animation.

Music/Sounds: A 80's synthesized theme, sometimes with an announcer. For the long version, a popping synth theme is heard.

Availability: Extinct.

7th Logo (1989)
Logo: On a space background, a satellite rotates and flies around, casting a residue effect and aligns with an Earth model. The ATC logo zooms in where Argentina is and the colors wipe in like in the 10th logo.

Technique: The satellite, the colors wiping in.

Music/Sounds: The announcer with droning sounds for the satellite and swishes.

Availability: Extinct.

8th Logo (1989-1994)
Logo: Against a silver bar background with spotlights, there is a green line expanding the height of the screen. The bar rotates to reveal 4 green squares rotating as the ATC logo in silver appears on the front square. An outline of it zooms in as it becomes its usual colors. As the outline zooms away, the squares stop rotating and "ARGENTINATELEVISORACOLOR" as well as "LS 82 CANAL 7 - BUENOS AIRES" appear below the logo. The spotlights then move a bit and the logo shines.

Technique: The logo rotating and the outline zooming in.

Music/Sounds: A proud synth fanfare, sometimes with an announcer.

Availability: Extinct.

9th Logo (1991-1994)
Logo: In a maze of colorful blocks, we fly through the maze till we get to a opening. We zoom through the opening and rotate a few times. We then see that the maze was the ATC logo on a grey background. "ARGENTINA TELEVISORA COLOR" and "LS 82 CANAL 7 - BUENOS AIRES - ARGENTINA" fade in below.

Technique: The camera flying through the logo.

Music/Sounds: A proud synth fanfare with an announcer.

Availability: Extinct.

10th Logo (1991?-1995)
Logo: On a black background, an blue/black gradient panel with a reflection on the bottom of the screen swings in to fill the entire screen. In it are gradient rectangles in various sizes scroll along with the background. The text "ARGENTINA TELEVISORA COLOR" scroll and move as a silver ATC logo zooms out and rotates. Then "LS 82 CANAL 7 - BUENOS AIRES - ARGENTINA" moves into the scene as everything aligns. The colors then wipe onto the logo and the rectangles scroll until we fade out.

Technique: Everything moving and the rectangles scrolling.

Music/Sounds: A repeating synth tune and flourishes when the colors wipe in with an announcer.

Availability: Extinct.

11th Logo (1993-1994)
Logo: On a random shot of an animal or a landscape, there is a satellite in the bottom left corner. Something rainbow colored with a residue effect comes out of the tip and rotate around. The ATC logo then moves up to the right of the satellite. Sometimes the shot freezes and "A TODA HORA EN TODO EL PAIS" types in below.

Variants: Sometimes, the phrase seen at the end is shortened to "A TODA HORA" or is missing.

Technique: The logo.

Music/Sounds: A series of beeps and the announcer.

Availability: Extinct.

12th Logo (1994-1995)
Nicknames: "ATC Cards".

Logo: On a black background with a purple floor of clips, scenes of usual Argentinean life are seen on rainbow blocks sliding it. When they all slide in, the camera rotates and the blocks sink as it emits sparks. The blocks settle as the ATC logo emerges from them. The same text from before or the last line fades in below as the background becomes black.

Variant: A later version removes part of the text, leaving "en todo el pais"

Technique: The blocks.

Music/Sounds: A rising synth tune or an unknown theme with the same announcer from before.

Availability: Extinct.

13th Logo (1995-February 1996)
Logo: Against a video of wildlife, a map of Argentina rotates up and a part of the land flies to that part of the country. When it gets about halfway there, a line of rainbow stripes appears and rotates, revealing the ATC logo. The same text from before fades in below and the country and part of it zooms out fully.

Variant: Some times it is on a white background, the map is whitish and still, clips are seen instead, and the text below rotates with the logo.

Technique: The background and the logo rotating. Just the clips and logo and text rotating on the variant.

Music/Sounds: Same as before.

Availability: Extinct.

(February-July 1996)
Logo: On a dark sky background, a glowing orange disk comes up and the sky brightens. The disk slightly expands and contracts as shards of it fly off, forming an "A". The disk flips over and a "T" forms by expanding as the disk ripples. The disk flips over again and an outline of a lowercase "e" marks in the disk, making the "e" appear in the disk. The disk breaks apart and reforms to reveal a "C". The disk flips another time and another "E" appears and the glow of the mark zooms in. The disk flips one more time and spins rapidly, braking apart and forming an orange, lowercase "e". The "e" zooms out as the other letters move to it, forming "ATeCE", while a blue, transparent cloth moves around it. The background becomes a white bumpy sheet and the box becomes solid blue. Under it is "a la Argentina".

Technique: The letters in the disk being formed and the transformation from 3D to 2D.

Music/Sounds: A piano and warble synth theme with an announcer.

Availability: Extinct.

Legacy: This logo was extremely hated during this time, at the point it only lasted a few months before being replaced by the next logo.

1st Logo (July 1996-1997)
Logo: On some tinted changing clips of kids with adults, a tilted circle of text reading "UNICO EN TODO EL PAIS" rotating fades in. As the last clips appear, the text circle zooms and rotates in as well as turns white. When the background becomes a blue background, the ATC logo bursts into place one by one with a light-emitting in front of it. The lights dim and the logo rotates into place. "UNICO EN TODO EL PAIS" fades in below.

Variant: Sometimes the ID is shortened by removing the live-action clips.

Technique: The live-action clips and logo bursting into place.

Music/Sounds: A synth fanfare with an announcer. The second half of music and no announcer are on the variant.

Availability: Extinct.

2nd Logo (1997-1999)
Logo: On a white background, an ATC logo fades in, but with no lines dividing the colors up and are mixed. "LS82 CANAL 7 BUENOS AIRES ARGENTINA" then fades in below

Technique: The logo fading in.

Music/Sounds: An ominous bell, chime, and synth tune with an announcer.

Availability: Extinct.

3rd Logo (January-March 2000)
Logo: On a black background, 3 translucent cloths, 2 blue, and 1 white wipe in, making a loose version of the Argentina flag. The background then gets smoke clouds and a light illuminates, revealing a planet. In front of it, "Argentina", "Televisora", and "Color" appear and spread out. The info appears below.

Technique: The logo forming.

Music/Sounds: An ominous piano tune with an announcer.

Availability: Extinct. This was a placeholder for the next rebranding.

1st Logo (March 2000-2002)
Logo: We see a wall of orange bars rotating. The bars disperse as a countdown is seen with many lines circles, and text moving around. A wall of orange appears on the right side and "argentina" slides up as many sevens appear in many styles. The area disappears by a "TV static" effect to a "7" inside a oblong zooming in with moving sides of it. Outlines of the 2 halves zooms in as the background gets enclosed with blue. The background zooms out as a black one zooms in with an outline oblong "7". It zooms in, making the entire background black and leaving pulses from behind going in. The pulses then come out as multiple line of "LS 82 TV CANAL 7 BUENOS AIRES ARGENTINA" expand out as another oblong "7" draws in. "argentina" then zooms in and the outline becomes shining silver. The "7" turns blue and a white background zooms out, making the oblong "7" shrink and fill. The "7" becomes white and the halves beside the "7" turn different shades of blue as "argentina" fades in. The logo spins a couple of times and blurs out. The logo reappears with a blur in, except bigger and having a line and "LS 82 TV CANAL 7 BUENOS AIRES ARGENTINA" under it.

Variant: There is a short, different version. It begins with the part that the background get encased with blue. After the "7" disappears, however, it fades to a oblong "7" shining. The logo becomes normal then the logo ends with the "7" spinning and the info fading in.

Technique: The logo forming.

Music/Sounds: A highly electronic beat with an 8-note piano jingle at the end.

Availability: Extinct.

2nd Logo (2002-2003)
Logo: On a black background, many different colored tubes are appearing. When enough had disappear, "siete" wipes in and glows and disappears. The tubes then zooms out and when the red tube zooms out, a blue border appears. "canal siete ARGENTINA" wipes in below.

Technique: The tubes.

Music/Sounds: A playful synth tune (Optical Ilusion by Larry Groupe) with the announcer.

Availability: Extinct.

3rd Logo (2003)
Logo: On a white background with blue lines and stripes, we zoom around some grey boxes. When we zoom out fully, the lines disperse and the info is seen on the bottom of the screen at an angle. The logo appears in the top right corner.

Technique: The angles.

Music/Sounds: A gentle synthesized theme with an announcer.

Availability: Extinct.

4th Logo (2003-2006)
Logo: On a pink background, there are flipping white screens. A pink screen with a large, white "7" appears and the screens flip out of sight. 2 triangles and "canal Siete Argentina" next to the triangles and are stacked. "Argentina" moves a bit.

Technique: The screens.

Music/Sounds: The last 6 notes from the previous logo's music - with the ending slightly adjusted and played on different instruments - followed by a playful tango piece with accordion and piano.

Availability: Extinct.

5th Logo (2004-2006)
Logo: On a white background, a blue screen zooms in and takes up the entire screen. Inside it, "Buenos Aires" appears and zooms out as "Argentina" appears below. "LS82" is seen wiped by a light and many white screens slide in and form the logo in blue. "ls 82 tv. canalsiete, Argentina" fades in below. Stuff moves around on the screen.

Technique: The screens.

Music/Sounds: Same as the 20th logo.

Availability: Extinct.

6th Logo (2005-2007)
Logo: On a white background, a blue blob sprouts up and disperses. The blue stuff drops below, floating around as the 7 screen appears. Under it, "canalsiete, Argentina" moves into place.

Technique: The screens.

Music/Sounds: A synth and cymbal splash, followed by a rising tango accordion with a slight drum beat.

Availability: Extinct.

1st Logo (2007-2009)
Logo: On a white background, a blurry test card pattern is seen. It zooms out, unblurring and having red curves next to it and red and black lines rotating. Under it is "un todo la república argentina" zooming in. We zoom past the lines and rotate around the pattern, revealing a red "7". We zoom onto the "7" and shining lines appear on it as grey pulses appear behind it. 2 grey pulses appear beside the "7" and we zoom out with "tv.pública" appearing below. The logo zooms out as 2 extra pulses appear, the "7" shines, and the text flickering.

Variant: TBA

Technique: The lines and pulses.

Music/Sounds: An funky synth tune.

Availability: Extinct.

2nd Logo (2009-2010)
Nicknames: "The Cockade"

Logo: There are many versions, but here is one: On a white background, many ring-shapes move as we move around and see other things and different background colors. On the final object, multiple light blue 3-ring objects with a yellow dot in them burst away and shrink as a large version of the object with "TVPública" and "C A N A L S I E T E" fade in.

Technique: Depends.

Music/Sounds: Depends.

Availability: Extinct.

1st Logo (2010-2011)
Logo: On a black background with 2 blue lights, blurry, blue dots unblur and rotate. They disappear as some orange dots appear and rotate. The yellow dot, as well as 2 blue rings and a circling current of blue energy, zoom out and the inside becomes white as "TVPública" particularize in and a black rectangle with "DIGITAL" in a futuristic font shines in. A blue ring fills the space in between the 2 rings and the logo zooms out.

Technique: The logo forming

Music/Sounds: A peaceful theme.

Availability: Extinct.

2nd Logo (2011-2013)
Logo: On a white background, we see many close up shots of a yellow ball in transparent blue shells moving around. Ring are also seen moving around the ball. We then cut to the ball and rings zooming out, forming the logo and "TVPública" as well as the rectangle flipping around.

Technique: The logo forming.

Music/Sounds: A peaceful theme (which is actually a slow version of a theme used in one of the variants of the 25th ID).

Availability: Extinct.

1st Logo (2013-2014)
Logo: On a white background, there are many balls, rings and blocks, laid around everywhere moving around as we pan over them. Many orange lines form "TVPública". The rings and dot appear and draw in as we pan out to a full shot.

Technique: The logo forming.

Music/Sounds: A peaceful theme.

Availability: Extinct.

2nd Logo (2014-2016)
Logo: On an orange block background, many blue pieces with patterns on some slide in as compass directions appear around it, as well as a yellow dot. The pieces form the logo and "TVP" appears when the logo slides over it. A line appears and "ESTAMOS EL TODO EL PAIS" slide out of the line.

Technique: The logo forming.

Music/Sounds: A traditional theme.

Availability: Current.

(2016-2018)
Logo: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Extinct.