Lumiton

Background
Lumiton was the first Argentinian film company, founded in 1931. During the 1940s, the Argentinian Cinema Golden Age, this company became the most important. Lumiton closed in 1952 due to political and economic problems.

(1931-1952)


Nicknames: "The Original Gongman", "Rank (General Film) Wasn't The 1st Gongman", "Gongman from Hell", "Scratchy Gongman", "Argentina Gongman".

Logo: In a darkly-lit room, we see a shirtless man with a mallet, moving to hit a gong in a slow motion. When the man hits the gong, "Lumiton presenta" in a signature font with a very wide glamour "L", with "presenta" in a modern font under the logo, appears in white.

FX/SFX: The text appearing.

Music/Sounds: An excerpt from Beethoven's Leonore Overture No. 3 opus 72b, and the gong.

Availability: Can be seen on some Argentinian movies from the 1930s and 1940s, including La muchachada de a bordo, Los muchachos de antes no usaban gomina, Ven... mi corazón te llama, La rubia del camino, El fabricante de estrellas, El cañonero de Gilés, Casamiento en Buenos Aires, Luna de miel en Río, Divorcio en Montevideo, Historia de crímenes, Mi amor eres tú, and Los verdes paraísos, which can be seen on YouTube.

Editor's Note: It's worth noting that this logo's concept is similar to the logo for the British company General Film Distributors (debuted six years later), which gave way to the more well-known logo for Rank Organisation.