First Videocompany

Background: ORT Video was founded in 1996 by ORT Channel to maintain the production and distribution of own VHS (later also DVDs). In 2002 ORT was rebranded into First Channel, and therefore the company gained new name. It went bankrupt in October 2011.

1st Logo (ORT Video)

(1997-2000)

TBA

2nd Logo

(2002-2004)

Logo: On a blue surface, the transparent 1st Channel logo appear rotating, then settles and becomes white on a light blue rectangle. Then it shakes with old filmstrip effects. Then the words ПЕРВАЯ ВИДЕОКОМПАНИЯ (1st Videocompany), one below other, appear below by stretching.

FX/SFX: The liquid drops merging, the filmstrip effects, the name appearing.

Music/Sounds: Mainly hissing and humming sounds without much attraction to the sequence, ending with the windy swoosh sound when the company name appears.

Availability: Near extinction, was seen on several early DVD's.

Editor's Note: None.

3rd Logo

(2004-2011)

Logo: On a blue surface with cloud reflections, we see many drops of a dark blue liquid. While the camera rotates, they merge with each other, forming the 1st Channel logo. The logo comes into a box with the following action copied from the last logo.

FX/SFX: The liquid drops merging, the filmstrip effects, the name appearing.

Music/Sounds: Slightly rearranged soundtrack with minor liquid sounds.

Availability: Could be seen on movies releases by (or with the participation of) the 1st Channel in Russia.

Editor's Note: None.