Screentime

Background
Screentime (also known as Screentime New Zealand) is mainly New Zealand's premiere producer of drama, actuality, documentary, and corporate television. Since their first production in 1996, they have produced more than 1000 hours of high-end television programs for all of the major New Zealand television networks. Screentime has achieved considerable success abroad, their factual projects include the long running series Police Ten 7, Beyond the Darklands, The Missing, Illegal NZ, Descent From Disaster, and Marae DIY. In addition, Screentime has produced several successful documentaries including the award winning Colin McCahon: I Am, Are Vitamins Killing You?, Mercury Falling, Profiles, Street Kids and the 18 hour live broadcast for Maori Television Services Na Ratou Mo Tatou: they did it for them on Anzac Day 2006, 2007 and Tribute 08. It occasionally merged with Communicado to form "Screentime/Communicado". In 2011, the company was acquired by Banijay Group.

1st Logo (1996-2002)
Logo: A dark blue rectangle with a blue "S" is drawn in a half dark blue/white background. The words "SCREENTIME" colored in white/dark blue appear over the logo.

Technique: 2D animation.

Music/Sounds: The ending theme.

Availability: Seen on Popstars, Tattoo, and others.

2nd Logo (2001-2004)
Logo: On a dark gray gradient spotlight background, we see the same dark blue rectangle complete with the same blue S from the first logo, only with some scribbles under the half end of the rectangle. On top of the S is the word "Serif", which is under another word ("Serif"), with a white line sandwiched between both of these words. Suddenly, we see and hear lightning which appears for just one little second, and later disappears. The remainder of the logo is still.

Variant: A different/later version with only the Screentime information shown sometimes exists on most material made by the company.

Technique: 2D animation.

Music/Sounds: A thunderclap sound, complete with the same howling music from the Communicado logo.

Availability: Seen on many Screentime/Communicado produced documentaries and series or films by this era. These programs consist of The Big Art Trip, a historical documentary about New Zealand, and many others, possibly most earlier episodes of Police Ten 7.

3rd Logo (2003-2009)
Logo: This logo features almost the same animation as many previous logos for this company, except that it is set in a light white/ gradient background. The blue "S" animates as usual by being formed by a white stem of light and is followed by the words "Serif" and "Serif". These words wipe in starting from the second word to the first one when the animation happens.

Variant: An enhanced version was first used from around 2004, with only the information for Screentime being shown (Communicado ran out of business by that time). It exists on most later prints of Screentime material.

Technique: 3D computer animation.

Music/Sounds: Either a whoosh complete with choir music, or mostly just the end theme.

Availability: The Screentime/Communicado variant (the early version) was mostly seen on Police Ten 7, Colin McCahon: I Am and many other Screentime produced material and last seen in early 2004. The later variant was first used in 2004, and can be seen on current prints from material made by the company itself.

4th Logo (2009-2016)
Logo: On a blue background, a white ball of light shines and emits two white curvy lines, which form the "S" from before. As it pans down, the surrounding rectangle and "SCREENTIME" in a tall font below, both in lighter blue, appear with the "S" remaining transparent. The logo then settles in the center.

Variant: In 2011, the byline "A BANIJAY GROUP COMPANY" was added below.

Technique: CGI animation.

Music/Sounds: Same as before.

Availability: TBA.

5th Logo (2016-2021)
Logo: Same as the 2011 Banijay Group logo, but the "B" is dark blue and "Screentime" replaces "Banijay Group". The Banijay byline also fades in below.

Variant: In 2019, "New Zealand" was added below "Screentime"

Technique: Same as the Banijay Group logo.

Music/Sounds: Same as the Banijay Group logo.

Availability: No longer current.

6th Logo (2021-)
Logo: On a purple background, a flock of halfs of the Banijay "B" logo appears swirling to the left in slow-motion. The animation then speeds up and as the half "B"s exit, the company name and the Banijay byline is revealed in pink. The flock of half "B"s then merge to the left of the text to form the Banijay "B" logo.

Technique: 3D computer animation.

Music/Sounds: Same as the 2011 Banijay logo.

Availability: Current.