Cinemark Theatres

Background
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the US & Latin America and previously operated in Europe, Canada and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st Opening (Front Row Joe) (1988-1989)
sc_8Xg7eRYM Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then Front Row Joe's cue begins introducing Joe, Elton, and Clyde.

Technique: Mostly smooth traditional cel animation, with some aspects of the Cinemark logo being in CGI. All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand.

Music/Sounds: An upbeat jazz/jump blues/doo-wop tune in a fast pace starts, then the Cat Ushers (aka The Blue Brothers) sing. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, it was decided to have Joe sing.

Availability: Extinct. Was used at Cinemark theaters during the period.

2nd Opening (Clyde Gets His!) (1989-1990)
NGkagLotNic Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

Technique: Same as the 1st opening.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Extinct. Was used at Cinemark theatres in 1989.

3rd Opening (Let's Party, Let's Rock!) (1990-1991)
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Technique: Same as the 1st opening.

Music/Sounds: TBA.

Availability: Extinct.

4th Opening (We're Gonna Party) (1991-1992)
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Technique: Largely cel animation, with prominent slit-scan animation at certain points, produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

5th Opening (1992-1995)
Logo: Instead of a single long policy trailer being shown before every movie, three 45-second openings are used interchangeably.
 * Hottest Ticket In Town:
 * You Got A Date:
 * Pinball:

Technique: "Hottest Ticket In Town" is mostly 2D cel animation, "You Got A Date" contains a mixture of cel-animated and 2D/CG hybrid shots, and "Pinball" places the cel animation in a CGI environment. Produced by Willming Reams Animation.

Music/Sounds: TBA.

Availability: Extinct.

6th Opening (1995-1997)
PY3ZJ9zkuxQ Logo: TBA.

Technique: CGI animation with superimposed cel-animated characters, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

7th Opening (Starstruck) (1997-early 1999)
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Logo: TBA.

Technique: CGI animation with superimposed computer-colored 2D animation, produced by Willming Reams.

Music/Sounds: TBA.

Availability: Extinct.

8th Opening (November 1998-2004)
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Logo: We open with a man hand-turning a series of gears. As he pulls the lever, we shift upward to reveal a couple waltzing in fancy dress. We then pan left to view a jazz band performing, the front-most performer's trumpet zooms in and we travel inside it. The trumpet reveals a series of fans and moves out to reveal a Greek statue against a modern cityscape. The metallic birds fly away as we zoom upward and starfighters fly into view. The scene transitions to space battle as various starships hover around a model of the planet Saturn (with another statue below it, positioned as if holding the planet despite not actually doing so). Saturn dissolves as we again pan upward, then one starfighter explodes as it flies toward the center of the screen. We again transition to the entrance of an old-Hollywood style Cinemark Theater, zooming up until we see the then-new Cinemark logo. A white flash of light appears which dissolves away from the theater and onto the Cinemark logo against a black background. The logo flashes, and a series of spotlights write in the slogan "The Best Seat in Town" with thin lines above and below the text. A purple aroura is seen behind the logo, which holds for a few seconds before fading out.

Technique: CGI by creative director Scott Wilson at production company Mars Enterprise in Dallas, TX.

Music/Sounds: A series of soundtracks matching the theme of whatever's on screen, segueing into a triumphant orchestral theme with a single string note holding over the final logo. Composed by Lee H. Martin. Now-deceased voiceover artist Mark Elliott says "Cinemark, The Best Seat in Town" over the completed logo.

Availability: Extinct.

9th Opening (20th anniversary trailer) (2004-2005?)
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Logo: TBA.

Technique: Live-action with superimposed CGI animation, produced by Cinema Concepts.

Music/Sounds: TBA.

Availability: Extinct.

10th Opening (Late for Showtime) (2004-2008)
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Logo: On a Cancun beach, Front Row Joe lays back on a beach chair with a Cinemark-branded umbrella behind it, drinking a Coca-Cola can. Joe briefly glimpses at his watch, and then performs a wild take as the watch reveals it's almost time for his show. Popcorn Penny is at a theater's box office when Clyde approaches her with a "click-click" sign. Joe leaves the beach with his belongings and enters a small striped tent. Joe emerges from the back wearing a red coat in a red convertible, and the tent collapses to reveal a cat with a towel over her. Penny is unamused by Clyde throwing a drink near a trashcan, so she melts Clyde with laser eyes and throws him in a trashcan, and a cat usher opens a door for her. Joe is still in his convertible, followed by a first-person shot of him driving away from the beach. Joe stops at a city traffic light as an old lady crosses the street. A Coca-Cola billboard and the smell of a popcorn cart get Joe's attention, but the convertible soon drives him away. Penny finds her seat next to Clyde, who prepares to smoke. A cat's butt hits Clyde and he swallows his cigarette and steam comes out of his ears; Penny points him to an anti-smoking sign. The sight of a candy store makes Joe lick his lips. Penny finds Elton using a cellphone near an anti-cellphone sign and flicks it out of his hand; the cellphone chatters as it moves below their seats. Joe arrives at the Cinemark theater and enters a door the usher holds for him. Joe grabs his concessions and enters the auditorium, as a mother takes her crying baby to the lobby. Joe then zips up to Penny as her expression slowly changes from bothered to satisfied. The theater screen show the Cinemark logo slowly zooming in while the letters between the "C", "M", and "K" wipe in from right to left. After the front row characters disappear from a vertically panning shot, the trailer cuts out.

Technique: Digital 2D animation produced by Happy Trails Animation and SmithGroup Communications. The animation overall looks brighter and rougher than the earlier Front Row Joe openings.

Music/Sounds: A variety of musical cues (composed by Cal Scott) and sound effects coinciding with the situations.

Availability: Extinct. This trailer was seen on select Cinemark locations in the US as well as Cinemark locations in South and Central America.

11th Opening (2007) (Brazil)
Logo: In a large city, we zoom across the water towards a boat. A trailer narrator says in Portugeuse "Soon, the most romantic movie of the year..." We see a man and a woman on the boat, leaning in for a kiss. They get interrupted by a mobile phone ringing as the woman falls to the floor and the man turns towards the camera. The man cheerfully tells the audience "Hi! Welcome to Cinemark! Now, I'm going to give you some tips." He notices another ringing cell phone and stretches his arm to grab it. "Before anything, turn your cell phones off. It bothers the people, you know? And for the comfort of all, do not speak during the session." Some smoke blows up, causing him to cough. He snatches the cigarette responsible and flicks it away. "For your security, don't forget that smoke is forbidden." He then hears the fizz of a can of soda and grabs the soda can and a beer bottle. The captioned variant states that he says "And not allowed to enter in the room with cans and bottles also." (sic). The can and bottle grow wings and fly away. The man jumps off the ship into the theater corridors, inexplicably now holding a microphone. "The corridors have been projected for perfect circulation. If needed, use the emergency exits. There's always one near you." He points at an emergency exit and the camera zooms into it. He hops next to the exit. "To open the door, push the bar." He does just that, letting it close again. He sees a fire in the theater and understandably freaks out. "Fire! Extinguishers are strategically located." He grabs a fire extinguisher and is suddenly dressed as a fireman. He puts out the fire and salutes. "And the fire brigade is ready to guide you." He clones himself to be a team of firemen. Suddenly, the lights go out, leaving only the firemen's eyes glowing in the dark. "In case of lack of lighting, there is an emergency lighting system." The lights come back on and the firemen fuse back into the one man. He strikes poses like he is posing for the paparazzi as cameras flash, which gets him mad. "No! Don't film not take photos inside of the cinema." (sic). He picks of a crumpled up piece of trash on the ground and kicks it into a trash bin. "At the end of the session, take the trash to the nearest hamper." The man is then shown sitting in a theater seat with a drink and popcorn, saying "Popcorn and movie have everything to do, and there's time to get one before the film starts." (again, sic). Startled, he yells "It's starting!" and leaps into the theater screen and back onto the boat. He embraces his lady as he says "Well, it's time to turn the lights off..." The woman winks to the camera as the scene irises out. The man opens up the iris to tell the audience to enjoy the film before letting it close. A red emergency siren goes off on the now black background. The man is shown stretching his arm across the screen to grab it and throw it to the side, and then to peel off the background itself. This reveals the logo of the insurance company AGF Seguros on a white background. "Don't worry, this theater is insured by AGF Seguros." The Cinemark logo itself does not physically appear.

Variant: There is a variant with English captions.

Technique: CGI animation by Pix Post for the agency Z+.

Music/Sounds: Romantic music for the beginning and end and jazzy music for various parts in-between, as well as the dialogue and appropriate sound effects.

Availability: Extinct.

12th Opening (2008-2010s)
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Logo: TBA.

Technique: CGI Animation.

Music/Sounds: TBA.

Availability: Extinct.

Legacy: This is the last Front Row Joe policy in North America.

13th Opening (2009) (Brazil)
Logo: In front of a Cinemark in what appears to be a mall, a security guard with a flashlight slides in. He talks to the audience and opens the door to the theater, letting people in as he starts to sing the theater policy. Two women are seen talking to each other with speech bubbles that say "BLA BLA BLA" above them, which get popped by two kids. The security guard catches in his flashlight someone using a camera during the movie, who stops. He watches as a husband puts out his wife's cigarette. One guy tries to sneak in a pack of beer, but is stopped by everyone in the theater shaking their fingers at him as if to say "no". In aerial view, we see the security guard run through the theater corridors to make it in time to shine a flashlight on a trio of girls that sing a line. The girls change the lighting in the theater as a guy blows kisses, only to lean on the push door and open it, falling over. An old man points at the location of the fire alarm with his umbrella. A man and women kiss so passionately that they start turning red and emitting steam. This sets off the fire alarm and calls in the fire department to enter the theater, with three firefighters sliding down the pole and posing for the camera. Everyone gets in place in their seats for the movie as a bag of popcorn gets passed from person to person. The theater screen is shown, showing the Cinemark logo and the tagline "É MAIS QUE CINEMA. É CINEMARK." below. The audience throws popcorn into the air in a way that resembles fireworks. We zoom out to see the projector room, where a man changes the logo over to the one for Allianz. He explains it to the camera.

Technique: CGI animation by Casablanca.

Music/Sounds: The song, as well as the dialogue and cartoon sound effects. Composed by Gabriel Dibb and Vinicius Villani at Atakk.

Availability: Extinct.

14th Opening (2012?-2014?)
Logo: An old man is operating a projector and a dog is playing around in the projector room. The old man pets the dog, then the projector operates and the Cinemark logo is shown in the theater screen. Might be how it goes, but it's unknown if this is an accurate description of how the logo played.

Technique: CGI Animation.

Music/Sounds: Some soothing music.

Availability: Completely extinct. It was shown in Cinemark theaters probably between 2012-2014. There is no footage of this logo existing online, thus, making it a lost logo (and it's unknown if it will ever resurface).

Legacy: This is one of the rarest logos on this wiki.

15th Opening (Meeting) (2012)
Logo: We see the outside of a Cinemark. We then see two shots of a concession stand, with a man taking a bag of popcorn and a woman taking a cup of Coca-Cola. The man stares at a poster for a samurai movie called "Tokyo" (with the Cinemark XD logo in the bottom left corner indicating that the fictional movie was shown in that format) when the woman bumps into him. Lines whoosh around them as the man catches the woman in an unintentionally romantic position, with the two of them looking into each other's eyes. The man's popcorn and the woman's Coke come to life and grow faces from the magic of the lines. The woman backs off and awkwardly shrugs, but gives him one final glance before entering the theater. The man enters the theater as well. Initially seated 4 seats apart, they move closer through flips so that they are two seats apart instead. The popcorn and Coke look at each other lovingly as they decide to move right next to each other. The popcorn and Coke bump into each other like a fist bump as the lines turn them back into inanimate objects. This startles the new couple, who smile at each other and let their hands touch. As they stare into each other's eyes, we zoom through them to see the white screen of the theater. The Cinemark logo fades in and out.

Variant: There is a variant where instead of staring at the poster for the "Tokyo" movie, the man is instead staring at a poster advertising Cinemark XD.

Technique: CGI animation by Estilo.

Music/Sounds: A calming theme with woodwinds, piano, harp, and bells (the xylophone-like instrument).

Music/Sounds Variant: The variant with the Cinemark XD poster has a different, more bombastic march-like theme with brass instruments composed by FACILMUSIC.

Availability: Extinct.

16th Opening (2013-May 2014)
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Logo: TBA.

Technique: Computer graphics.

Music/Sounds: TBA.

Availability: Extinct.

23rd Opening (Coca-Cola 3D) (2017-2022)
Logo:
 * 2017-2020: On a white background is "Welcome to Cinemark", with Century Theatres, CineArts, Tinseltown, and Rave Cinemas logos below. Several pieces of popcorn cover the screen. The popcorn falls down and ice cubes cover the screen. The screen is then drenched in Coca-Cola. A Coca-Cola branded straw drinks it all away, revealing a Cinemark popcorn bag and two Coca-Cola cups. "Enjoy The Show" and Cinemark and Coca-Cola logos below it appear.
 * 2020-2022: This version starts out the same way as the previous one, but the straw reveals a different popcorn bag and Coca-Cola cup. The screen fades to the Coca-Cola and Cinemark logos on a black background separated by a vertical line, then a Cinemark Movie Club advertisement appears with "cinemark.com/movieclub" and App Store and Google Play buttons below.

Technique: CGI animation, slightly modified from a pre-show video originally produced for Carmike Cinemas in 2012.

Music/Sounds: TBA.

Availability: No longer current. First seen on Cinemark showings of Pirates of the Caribbean: Dead Men Tell No Tales.

26th Opening (Euphoria) (May 27, 2022-)
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Logo: In slow-motion, a theater audience holding Coca-Cola cups react to an unseen scene with shocked expressions, which eventually turn into amazement. At regular speed, a young adult male holding a Coca-Cola cup and popcorn enters the theater as the audience applauds. "Don't miss the big moment." appears to the left of the man's face, then he orders some Cinemark concessions on his phone, and settles in with the crowd. Coca-Cola and Cinemark logos emerge from a small vertical line with a Coca-Cola copyright notice below.

Technique: Live-action, with some computer graphics towards the end.

Music/Sounds: An audio sample of Vesti La Giubba is heard, which abruptly gets cut with a drinking sound and cheering sounds. Then, Vesti La Giubba resumes and an announcer says "don't miss the big moment." The guy says "wait, what?" The cheering soundsander continues with "Have your coke and popcorn ready to go with snacks in a tap." Then, the cheering sounds resume and the guy's friend asks "can you believe that?" The guy replies with "no."

Availability: Currently in use. First seen in front of Top Gun: Maverick and The Bob's Burgers Movie.