Brand Power

1st Tag (2000s-November 2017)
Tag:
 * Opening: We see two live-action clips: a woman walking through a grocery store with a shopping cart, and a female cashier scanning items. The footage is sandwiched between two wavy bars with two lights (one on each bar) that wipe through the bars once. A white, -outlined rounded rectangle with "BRAND POWER" on it (a  registered mark is on the rectangle as well) and a  slanted rectangle with "Facts and Value" appears and zooms in, rotating to face us. Once the logo is facing us, "Facts" flashes, followed by "Value".
 * Closing: On a background with a wave that has two lights wiping on it, we see the Brand Power logo with the URL "brandpower.com" and "This message is sponsored by [PRODUCT BEING ADVERTISED]". The Buchanan Group logo plays below.

Variants:
 * Opening Variants:
 * Starting in 2013, the tag was given a HD remake. The bars now open up at the beginning to reveal more of the footage, and the logo is 3D.
 * 15-second Fast Facts commercials have the tag shortened. In addition, a rectangle with "Fast Facts" fades in and zooms out, plastering itself onto the logo.
 * Closing Variants:
 * HD commercials have a wider and usually brighter background.
 * On a 2014 commercial for Boost Complete, we see a green rectangle with "JOIN" on it and a black computer cursor. The cursor fades out as the "JOIN" rectangle zooms out to the left and a rectangle that is navy blue and has "HOME TESTER", as well as a white bar with "CLUB" and a female stick figure holding a shopping cart, slides in and settles on the right. "brandpower.com" is below.
 * Fast Facts commercials have the "This message is sponsored by..." message over the last shot of the commercial.

Technique: CGI. The opening variant also uses live-action footage.

Music/Sounds:
 * Opening: A dramatic 4-note tune.
 * Closing: The reviewer from the commercial says "Brand Power: Helping you buy better."

Music/Sounds Variants:
 * The Fast Facts opening variant has the tune shortened to the last note, and a bang is heard when the "Fast Facts" rectangle plasters itself onto the logo.
 * The closing variant on such commercials has the reviewer's last lines said over it.
 * The "Home Tester Club" variant has the reviewer say "Join the club at brandpower.com."

Availability: Extinct on television. The opening variant appears on all Brand Power commercials from the era. The closing variant appears on most commercials as well.

2nd Tag (November 2017-)
Tag:
 * Opening: A outline of a rounded rectangle flips on a white background as "BRAND POWER", with a registered mark next to the "D", turns to face us. The rectangle stops flipping and surrounds the text. The logo zooms in before turning to the left quickly, wiping away the tag and revealing the commercial.
 * Closing: The last shot of the commercial goes out-of-focus as a long outline of a rounded rectangle flips in while zooming out and "BRANDPOWER.COM" zooms in. When the two meet, the background inside the rectangle fades to a translucent white. The rectangle zooms in for a second. The words "This message is sponsored by [Product Being Advertised]" fade in below during the animation.

Variants:
 * Later commercials just have the logo zoom in slowly at the beginning.
 * The closing variant also starts with the footage already blurred. The animation is also shorter, and the "Ths message is sponsored by..." message is already there.

Technique: CGI. The closing variant also uses live-action footage.

Music/Sounds:
 * Opening: A stripped-down version of the previous tag's theme.
 * Closing: Same as before, but with a clicking noise when the rectangle's background color changes.

Music/Sounds Variant: Earlier commercials use the theme from the previous tag on the opening variant.

Availability: Current. Appears on all Brand Power commercials since 2017.