2K Sports

Background
Sega created the Sega Sports brand in 1993 to publish numerous sports and racing games, mainly for its own platforms (Genesis, Game Gear and Saturn, and later the Dreamcast). When Sega decided to partner with ESPN in 2002, the brand was renamed to ESPN Videogames in 2003. Later in 2005, Sega sold Visual Concepts (the primary developer of the brand), Kush Games, the 2K IP and several sport licenses to Take-Two Interactive and the label was renamed to 2K Sports.

1st Logo (1993-January 1998)
Logo: On a black background, the original Sega Sports logo appears. It consists of the word "SEGA" in a blocky font above a rectangle. Inside the rectangle is the word "SPORTS" written in white and in spaced-out letters. The whole symbol is outlined in.

Variants:
 * Sometimes, the word "PRESENTS" is shown below the logo.
 * A 3D version of the logo exists.
 * On the Saturn version of NHL All-Star Hockey, the logo is on a hockey field.
 * On NBA Action for Saturn, the 3D logo lies on a basketball field. A basketball then slams and the ball takes up the entire screen, segueing into the Gray Matter logo.
 * On NFL 97 and NBA Action 98 for Saturn, an animated version exists where the outlines form the logo pieces, with sports players, which morph into the "SPORTS" letters and the white outline fades in. On the latter, it has a trademark symbol, where the latter doesn't.
 * On Prize Fighter, the logo is on a wallpaper of the Sega logos on a background.
 * On NHL All-Star Hockey for Genesis, the logo starts off, then a hockey puck hits the logo, turning it into its normal colors.
 * On NFL's Greatest: San Francisco vs. Dallas: 1978-1993 for Sega CD, the logo is on a white background, after a football clip plays.
 * On Daytona USA Championship Edition for Windows, the logo shines.
 * On Striker for Game Gear and Genesis, the logo is in a different font, and is in 3D.

Technique: None.

Music/Sounds: None. Sometimes, the game's opening theme is heard.

Availability: Common. It's seen on games under the Sega Sports label from 1993-1997, such as Virtua Racing Deluxe, Daytona USA: Championship Circuit Edition, Sega Rally Championship and Manx TT Superbike.

2nd Logo (September 9, 1999-April 17, 2003)
Logo: Against a black background with a light through it, several giant letters (ostensibly "SEGA SPORTS") rapidly fly, massively close up to the camera to the point of obscurity, then fly in the same way downward. After this, "SEGA" in a giant metal font, looking nothing whatsoever like the signature logo, spins out from the center of the camera. An oblong bar (resembling Nintendo's logo in shape) swings below it as "SPORTS" in the same font in white appears on the bar. The background dilutes light as more particles fly past it, including more copies of "SEGA SPORTS" and a pair of black parentheses extends from the main logo. The light dies off and the background is black again, and the bar shines once as "TM" in white appears next to it.

Variants:
 * A still version exists on a white or black background.
 * Starting in 2002, the "SPORTS" words appear larger, and "TM" is placed below the "A" in "SEGA" in small letters.

Technique: The letters flying, the logo zooming out, the bar swinging, the background, and the shining.

Music/Sounds: Several metallic screeches. The 2002 variant has the sounds fading in a bit later and arranged differently.

Availability: Common. Appeared on NBA, NHL, World Series Baseball and NFL games under the label from 1999-2003.

(September 3, 2003-February 4, 2005)
Logo: On a black background, a light appears, bringing in squares that contain video walls of ESPN footage. The camera slides over, and then the clips disappear, turning into white as the ESPN logo forms, and the black word "VIDEOGAMES" wipes in as the box turns white. The logo shines and the light then dies down.

Technique: The clips moving, the ESPN logo forming.

Music/Sounds: A crowd cheering with whoosh sounds.

Availability: Seen on ESPN video games from the era, such as the NBA, NHL, NFL and MLB series, up to 2K5.

1st Logo (February 23, 2005-)
Logo: It's similar to the 2K Games animated logo, but the tunnel we fly in is filled with circles rather than rectangles. The resulting logo has an assembled "2K" carving, which instantly goes solid. It has the word "SPORTS" below.

Variants:
 * On Nintendo DS games, the logo is still and has no relief effect.
 * On most games by 2KS, the still logo is inverted.

Technique: The tunnel effect and the rotating shield.

Music/Sounds: A loud majestic trumpet tune.

Availability: Common. The glowing still version on black appears on newer NBA titles, for example NBA 2K11.

2nd Logo (September 26, 2005-September 10, 2009)
Logo: The 2K Sports shield blasts the screen, collecting letters around, and then explodes, unleashing the forms of several sportsmen. They run in every direction, leaving the sole 2KS logo slowly zooming at us. Then it fades.

Technique: The tunnel effect and the rotating shield.

Music/Sounds: Sounds of bang and blast, then crowd cheering.

Availability: Seems to be quite rare. It's known to appear at least on NBA 2K6, MLB 2K6 and The Bigs games.