Eat Sleep Play

Background
Eat Sleep Play, Inc. was an American video game developer, formed in 2007 by former SingleTrac employees Scott Campbell and David Jaffe, the latter of which is director of the Twisted Metal and God of War franchises. The team was largely composed of original members of SingleTrac who made the first two Twisted Metal games. Most games were co-developed with Incognito Entertainment, Campbell and Jaffe's sister studio, until 2009 when Incognito was shut down. Since Jaffe's resignation in 2012, Eat Sleep Play has moved into mobile game development. In late 2016, they joined the VR start-up castAR. On June 26, 2017, Eat Sleep Play was shut down along with castAR when the remaining staff moved to Avalanche Software.

(February 5, 2008-February 1, 2017)
Logo: Just a black bottle lid with a black exclamation point on a yellow background and "EAT SLEEP PLAY" in yellow encompassing it.

Variants: On the PS2 version of Twisted Metal: Head On, the logo flips for a bit before tumbling on a white floor illuminated by a spotlight.

Technique: None or the CGI animation on the Head-On variant.

Music/Sounds: None or a popping sound.

Availability: Seen on many of ESP's games.