Iver Films Services

Background
Iver Film Services (IFS) was founded by George Davis in 1975 as Iver Film Distributors (IFD) to originally help support of film productions around the 70s. This was until the company began to diversity itself in which the company decided to move on to being a super 8mm film distribution company and also being one of the very first suppliers of pre-recorded videocassettes in Europe. Until later on after their Super 8mm sales were raised to exhibitions in which Super 8mm films would cost 100 pounds each, as well as companies asking Iver for advice. This formative transition has lead to the company becoming a video distributor around November of 1979. When they became a Super 8mm videocassette distributor, they renamed their trade name to as "Videorama" until around August of 1980 they dropped the idea of the name because George Davis' son, Steve did not like the name "Videorama". So they changed their brand to "Iver Films Services (IFS)" During the time, their Super 8mm customer was still being supported.

In 1983, IFS sold its entire catalogue to a duplication company known as Treefold Productions in which was actually headed by one of the form employees of IFS, Alan Brothers who purchased the company from Charles Choularton. Also, the rights of IFS' movies were sold to UK pre-cert video distributor "Abacus Video" before being sold to John Henderson in France. The IFS label was sold to a unknown Scandinavia video distributor. It was also known bits of the catalogue was also sold to some of other small video distributors like Video Gems. Also, Steve Davis (the son of George Davis who owned Iver Films Services) would later on be one of the founders of a UK video distribution company "Abacus Video" as the successor of Iver Film Services.

1st Logo (August 1980-January 1981)
Logo: On a black background, we see what seems to be a superhero (mostly referred to be as "Super 8" man) outlined in a golden-like color and appearing to be very small then zooms in, and by zooming in we can clearly see the text in his suit saying "Super 8". After it's zoomed in, the background changes from black to a dark blue color. Then the text "Iver Film Services presents" fades in which is also in a golden-like color. Then the logo is still for around 15 seconds until the superhero and the text fades out and after that the dark blue background fades out.

Trivia: The "Super 8" man was actually originally used to promote Iver's popular Super 8mm film club "Super 8 Iver Club" back in 1978 before they distributed videocassettes later on.

Technique: Camera-controlled animation.

Music/Sounds: None.

Availability: Seen of many of IFS's earliest Super 8mm film videocassettes (while of the video labels do have Iver's original video label Videorama on it). It was seen on the Super 8mm VHS releases of The Texas Chainsaw Massacre. There is also a fully complete catalogue of all of Iver's VHS releases in which can be found on the Iver Film Services fansite.

2nd Logo (January 1981-1983)
Logo: Unknown. Possibly a logo of a Oscar Statuette with the text on the bottom Statuette stand like the print logo on many of the later IFS video cassette releases.

Technique: Unknown.

Music/Sounds: Unknown.

Availability: Seen on many of IFS's later releases with their Oscar Statuette-like print logo on many of them.