Sterling Entertainment Group

Background
Not to be confused with Sterling Home Entertainment, Sterling Entertainment Group was the successor to United American Video Corporation. It was created in late 1998 when UAV changed its name. In 2002, Sterling was sold to a private equity firm. In 2006, the firm lost control of Sterling and it was shut down.

1st Logo (1998-2003)
sGhLMjRvCrs Nicknames: "Black Sunrise"

Logo: First, we see a giant metal-backed sunrise-like shape coated with black somersault into view. The background is black at first, until a light blue sheet of metal flips into the background and slides into place, engulfing the screen to better stand-out the black logo. As all that happens, the words

STERLING  ENTERTAINMENT GROUP  

slide out from both sides of the screen at the bottom in a bold serif font with "STERLING" larger than the rest of the words.

FX/SFX: CGI animation.

Music/Sounds: The 1989/1991 UAV whoosh, only a bit quieter.

Music/Sounds Variant: On later releases, it's silent.

Availability: Rare. Seen on releases distributed by the company from the era such as Remember Pearl Harbor, Curious George, The Retrievers, the Double Feature DVD release of The Secret of Mulan/Moses: Egypt's Great Prince, the 2003 Sterling Entertainment Group DVD release of Animal Farm, The Last Leprechaun, The Retrievers, Miracle Dogs, Sleepy Hollow High, the 2000 re-release of Operation Dalmatian,Operation Dalmatian 2, Mee Christmas, The Polar Bear King, Max Magician and the Lord of the Rings, and Atlantis: The Underwater City.

Editor's Note: None.

2nd Logo (2003-2006)
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Logo: On a blue background, the same "STERLING" text from the previous logo, in white, zooms out letter-by-letter. The "sunrise", also in white, pans up, causing an optical flash of light to appear and dim for a few seconds. After that, they fade out.

FX/SFX: The words and sunrise forming and the flash.

Music/Sounds: A whooshing sound when the words form, a growling whoosh and a cymbal crash when the sunrise pans up.

Availability: Seen on releases distributed by the company from the era such as the 2005 DVD release of Curious George Comes to America, Miracle Dogs Too, The Last Christmas, the 2006 Feature Films for Families VHS and DVD release of The Adventures of Scamper the Penguin, and Barclay's Big Adventure. The 2005 VHS release of The Lion, The Witch, and The Wardrobe (the 1979 film) has the logo on the spine, but doesn't have this logo on the tape. The same goes for DIC Entertainment releases the company distributed, which only have the 2001 DIC Home Entertainment logo on the tape/DVD.

Editor's Note: None.