Reading Entertainment

Background
Reading Entertainment is the company which runs the Reading Cinemas chain in the USA, Australia and New Zealand. It was initially started as a Railway Company in Reading, Pennsylvania. Eventually it bought a few local cinemas, the Railway line was sold and they became a Cinema chain.

(2010-Present)
Nicknames: "Experience The Difference" "The Flashing Letters", "The Filmstrip R"

Logo: On a black background, we see a sudden explosion, the camera pans over it to see the letters in Reading Entertainment cut through the background, we zoom out and a streak of light blasts through the logo, causing it to turn silver, then we suddenly cut to see the letters "EXPERIENCE THE DIFFERENCE" flash and zoom through the camera to the background, underneath it is the URL: www.readingcinemas.com.au.

Variant: Sometimes, there'd be no URL.

FX/SFX: The explosion, the forming of the logo Reading Entertainment, the flashing, which is very good CGI.

Music/Sounds: A triumphant fanfare akin to a Superhero movie and then fast quick whooshing sounds as each letter zooms out.

Availability: Seen after the ads and trailers at a Reading Cinemas location, a Dolby ident usually comes after this, either the Countdown or Spheres.