Behaviour Communications

Background
In 1995, Canadian video game developer Megatoon was purchased by Malofilm, who then acquired sister company Multimedia Interactive in 1996. After René Malo resigned from the company in 1997, the three companies merged, with Malofilm becoming Behaviour Communications, and Megatoon/MMI becoming Behaviour Interactive. Behaviour later acquired MDP Worldwide in 1999, turning that into Behaviour Worldwide. Soon after, the company struggled financially, leading to its split in 2001; the film studio was sold to Industry Entertainment and renamed Seville Pictures, the game company was sold back to its founders and renamed to Artificial Mind & Movement, and the worldwide division was also sold back to its founders and reverted to its original name.

(1997-2001)
Logo: We see an old black-and-white video of a middle-aged woman walking on a street, when we suddenly fade to a shot of something rising up from the ground. Next she then stops and looks backwards, and we see her scream and point her arm up as we fade to a shot of a giant stone "b" being pulled up. We then see a matrix-web with the Behaviour Interactive logo (without the box with the company name underneath it) animating in various directions, crossfading to a view from a rollercoaster diving into a dark tunnel. We then fade into the "b" being pulled up near a skyscraper and a crane around it, in front of a rollercoaster, and we fade to a black background with the Behaviour logo on it.

Variant: On some films, the logo begins when we see the "b" being fully pulled up.

Technique: A mixture of live-action clips and minor CGI.

Music/Sounds: It starts off with some crickets chirping and the sound of footsteps, followed by a loud rumble and the woman briefly screaming. All of a sudden, the logo audio is cut off as the camera is driven into the darkness. As we fade into the b being pulled up, the sounds of the wind blowing and a heartbeat were heard. The short variant has just the sounds of wind blowing and the heartbeat or uses the film's opening theme.

Availability: Seen on Love & Sex, Eye of the Beholder, and the Canadian releases/prints of films from that company such as Chinese Box and Free Money.

Legacy: The logo's strange and off-the-wall feeling has caught those in the logo community who have seen it off-guard. It is sometimes considered one of the weirdest logos ever made.