Argentina Sono Film S.A.C.I.

Background
Argentina Sono Film S.A.C.I. is a film company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

1st Logo (1935)


Nicknames: "The Belgrano Drain", "The Drowning Letters of Doom"

Logo: We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

FX/SFX: All done in stop-motion.

Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.

Availability: Seen only on El Alma del Bandoneón.

Legacy: The first half of the logo, while messy and possibly unnerving to some, has very impressive animation for the 30's. We thought Jowell Films International wasn't enough to incinerate all scales! Let's just explain it clearly - Ahead of it's time, it's professionalism was looking overly dramatic and insane, for it's rapid pace and mostly hard-to-describe nature, and the water drippling makes it even worse, it seems like the letters are jumbled up into a pile of garbage, and then turn the logo into a mess. The final result looks very in-your-face and very ominous than other logos from it's kind, due to the film deterioration, which makes this EVEN worse, and the sounds of the trumpet are very complicated through the finish of the logo, along with the white thing, which for the overall brightness we would never it describe clearly! Geez, don't claim PERIOD way too seriously! This is a contender to the worst logos ever. But it’s not bad as Edward Small Productions.

2nd Logo (1930s-1970s?)


Logo: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

FX/SFX: 2D animation.

Music/Sounds: A bombastic, majestic fanfare somewhat based off the 1st logo's fanfare at the beginning.

Availability: Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seen on silent movies, but its sound has first appeared in El haragán de la familia.

3rd Logo (1970s-2015)


Logo: On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.L" appears below. The logo shines.

FX/SFX: Early 2D animation for the '70s.

Music/Sounds: Same as before.

Music/Sounds Variant: Starting in 2006, the fanfare is reorchestrated

Availability: Common. It was seen on multiple movies from the company starting in the 1970s, until Locos Sueltos en el Zoo in 2015.

Legacy: A very popular logo in Argentina, while general English-speaking logo community reception is that it looks very outdated for its time frame and the next logo is a vast improvement.

4th Logo (2016-2018)


Logo: A similar concept to before. We zoom through clouds, and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, only without the "S.A.C.I." banner, which flips up.

FX/SFX: Advanced CGI, far better than the previous logos.

Music/Sounds: A synthesized remake of the second logo's fanfare.

Availability: It can be seen on the DVD release of Inseparables, and in Bañeros 5: Lentos y Recargados.

Legacy: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community: YouTube comments on uploads of the logo from people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 40 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, many comparing it to a cheap MIDI.