TeleNext Media

Background
TeleNext Media Inc. is a spin-off company of Procter & Gamble Productions, Inc. that produced the final episodes of As the World Turns and Guiding Light, and currently co-produces the annual People's Choice Awards with PGP. Today PGP continues to produce made-for-TV movies as well. In 2013, it was renamed to Procter & Gamble Entertainment, Inc.

(July 1, 2008-January 11, 2012)
Nickname: "The Play Button"

Logo: On a white background, a button with a  play symbol is seen. It then zooms out and moves to the right, forming the text "" next to it, with the words "" below it.

FX/SFX: The play button zooming out, moving to the right, and forming text.

Music/Sounds: Computer sound effects, followed by an upbeat tempo theme. However, this can only be heard on GL and ATWT broadcasts on CBS.com/daytime, as the CBS generic music is played over on CBS broadcasts with the split-screen credits.

Availability: Uncommon. Seen on As the World Turns (which ended on September 17, 2010) and Guiding Light (which ended September 18, 2009). Also seen on the 2011 People's Choice Awards, broadcast on CBS.