Lorimar Television

Background
In 1987, the television production companies were later split back in two companies and Lorimar was reincorporated as Lorimar Television, but "Lorimar-Telepictures" remained as the name for their parent company. On January 12, 1989, Warner Communications (later "Time Warner" and "WarnerMedia", now "Warner Bros. Discovery") acquired Lorimar-Telepictures and both distribution arms were folded into Warner Bros. Television Distribution by forming "Warner Bros. Domestic Television Distribution" and continued producing the surviving TV shows. The Lorimar name continued until mid-1993, when it was folded into Warner Bros. Television. However, WBTV continued producing the remaining programs under its name.

1st Logo (March 9, 1988)


Logo: On a white background, we see two logos fade in: the logo for Green/Epstein Productions (a giant stylized "GE" with the company name underneath the "E") on top and the print logo for Lorimar Television (which is based off the next logo described below, with the byline "A LORIMAR TELEPICTURES COMPANY" below) on the bottom, with the words "Times New Roman" also fading in between them.

Technique: Fading effects.

Music/Sounds: The closing theme to the program.

Availability: Possibly extinct.
 * It's only seen on the original CBS airing of TV movie Shattered Innocence.
 * It is not retained on the Warner Home Video Archive Collection MOD DVD of the aforementioned title, as it's replaced by the 1992 "Distributed By Warner Bros. Pictures" logo with the Time Warner Entertainment byline.
 * It's also not retained on the Lifetime/LMN airings, in which it's replaced by the silent 2001 Warner Bros. Television logo.

2nd Logo (October 3, 1988-September 1993)
Logo: On a white marble background, wave ripples zoom out from the center. Afterwards, the word "LORIMAR" is written. The script is in black, and in a revised version of the design from the 1978 logo. The letter "A" now has a standard line going through it and the "O" is no longer connected to the first "R". At about the same time the "A" in "LORIMAR" is finished, a shadowed bar with the word "T E L E V I S I O N" in white etched on it rotates in below "LORIMAR", shining once it settles there. From 1991-1993, the Time Warner byline, in the same font used in the Warner Bros. logo, appears below the bar.

Trivia: The logo was first created in 1987, as part of a planned rebranding that saw the design being used for Lorimar-Telepictures' various divisions; the bar would have read either "TELEVISION", "MOTION PICTURES" (or "FILM ENTERTAINMENT"), "HOME VIDEO", "SYNDICATION", "INTERNATIONAL", or "RECORDS" depending on the unit. However, aside from this logo, they were never seen onscreen with the possible exception of trailers, due to L-T's financial issues at the time (they were already in the process of merging with Warner Communications when this logo premiered). The Lorimar Syndication variant was used in trade magazine ads.

Bylines:
 * 1991-August 8, 1992: "Times New Roman"
 * September 1, 1992-July 15, 1993: "Times New Roman"

Variants:
 * As with the 2nd logo, this comes with or without a registered trademark symbol "®" on the lower-right hand corner of the letter "R".
 * A warp-speed variant also exists.
 * There is also a rare filmed variant of this logo used mainly on TV movies.
 * On a few episodes of 3rd Degree!, the logo is shortened with "LORIMAR" already in place and the "TELEVISION" bar rotating into place before the 1984 Warner Bros. Television logo appears.
 * On the TV movie O Pioneers!, after the Craig Anderson Productions logo, the "in association with" text from the previous logo is seen at the beginning of the animation of the logo. In this case the logo is filmed with slow-paced animation, not videotaped with fast-paced animation.
 * On the TV movie There Was a Little Boy, "LORIMAR" is written at a much faster speed than usual and the logo cuts to black before the red bar shines.

Technique: CGI animation.

Music/Sounds: A futuristic whoosh, leading into a relaxing 6-note synth-horn theme. The music was composed by Mark Snow.

Music/Sounds Variants:
 * On the Full House S2 episodes "Tanner vs. Gibbler" and "Working Mothers", the music was slightly recomposed with better enhancement.
 * October 28, 1988, 1990, 1991, September 22, 1992-May 18, 1993: There is also a warp-speed variant, which ends with a different, higher note after the first three notes of the theme. This was heard on a few occasions like the Full House S2 episode "It's Not My Job", some 1988-1991 episodes of The Hogan Family, and some S1 episodes of Hangin' with Mr. Cooper.
 * One season 3 episode of Perfect Strangers has the 1986 Lorimar-Telepictures jingle play over it, likely due to a plaster error.
 * On some shows such as Love Connection, Fun House, College Mad House, and 3rd Degree!, as well as early season 1 episodes of Time Trax, the closing theme plays over this logo.
 * On the Full House S2 episode "Cutting It Close", the logo is silent.
 * College Mad House has the theme and announcer Beau Weaver spoke, "College Mad House is a Stone Television production, in association with Lorimar Television, and is distributed by Warner Bros. Domestic Television Distribution!".
 * 3rd Degree! has the theme and the announcer (usually Bob Hilton, sometimes Don Morrow or Michael Hanks) spoke, "3rd Degree! is a Kline and Friends Production, in association with Burt & Bert Productions and Lorimar Television! Distributed by (omitting "and is") Warner Bros. Domestic Television Distribution!" [here they used the standard 1984 Warner Bros. Television logo, instead of the 1984 Warner Bros. Television Distribution logo, commonly used on syndicated shows distributed by Warner Bros. Television of the time].
 * Sometimes, Full House had Dave Coulier announce over the closing theme and the Lorimar Television jingle which would play over the Warner Bros. Television logo.
 * On the TV movie There Was a Little Boy, the whoosh from the logo theme was cut off.
 * On some recent PAL releases of the original It mini-series, the high tone variant of the jingle from the 1994 WBTV logo plays over the logo, presumably due to a reverse plastering error.

Availability: Uncommon.
 * The warp speed version was last seen on S1 of Hangin' with Mr. Cooper on the former Nick Mom block on Nick Jr.
 * The standard version can be seen on DVD releases of Full House (second and third seasons only) and was shown on on Hallmark Channel reruns, but on MeTV and HBO Max it's plastered with the 2003 WBTD logo. It can also be seen on reruns of The Hogan Family on Antenna TV, the 7th season (1989-90) season of Love Connection on GSN (whenever they decide to re-air it), Step by Step when last seen on Hub Network, Dallas and Knots Landing last aired on the now-defunct SOAPnet, and the final two seasons of Falcon Crest, among others. The Season 12, 13, and 14 DVD releases of Dallas also has this logo on almost every episode.
 * The last series that had this logo was Time Trax, which premiered on January 20, 1993 and ended on December 3, 1994.
 * The filmed variant of this logo was seen on old prints of TV movies from the era, such as It, The Owl, and O Pioneers! It’s also intact on a couple of Season 14 episodes of Dallas on DVD.
 * After that, Lorimar was put to an end in late September 1993 and folded into Warner Bros. Television. Also appeared on S4-S6 episodes of Perfect Strangers, S4-S6 of The Hogan Family and on the final pre-FOX era episodes of Fun House and spin-off College Mad House.
 * The Lorimar Television logo with the "Times New Roman" byline plastered the Lorimar "Script" logo seen on S1 episodes of The Hogan Family (when it was originally titled Valerie at that time) and the Lorimar-Telepictures logo on S2-S3 of The Hogan Family (when it was originally titled Valerie and Valerie's Family from fall 1986-88) on syndicated reruns and on certain other reruns, namely ABC Family reruns.
 * This has also popped up on some international reruns of the 3rd and 4th season of ALF as well as on the 1989-90 game show 3rd Degree! with Bert Convy and on I'll Fly Away.

Legacy: All in all, another respected logo from Lorimar with some slick CGI and calming music.

3rd Logo (In-credit) (September 22, 1989-August 6, 1993)
Logo: Over the ending credits of the show, we see the "LORIMAR" logo (in its 1978 design, but with the "A" having the line through it like in the 1988 design) with the word "T E L E V I S I O N" below. From 1991-1993, the Time Warner byline is seen below.

Bylines:
 * 1991-May 12, 1992: "Times New Roman"
 * September 18, 1992-August 6, 1993: "Times New Roman"

Variants:
 * The logo would appear in either yellow, yellow-orange,, or light blue.
 * The logo would appear centered in the screen or shifted down.

Technique: None.

Music/Sounds: Most of the times it is the closing theme of the show, but on some instances like the fourth season of Full House on DVD, it is the previous logo's music. On syndication prints, an announcer says: "(Show title) is a (show creator, usually Miller-Boyett) production in association with Lorimar Television, (on the Warner Bros. Television logo) and is distributed by Warner Bros. Domestic Television Distribution".

Music/Sounds Variant: On a few episodes from season 4 of the Full House DVD box set, you can hear the music from the 1988 Lorimar Television logo after the theme song finishes; it may have been an audio goof.

Availability: Common.
 * It first appeared on Family Matters in 1989, then appeared on seasons 4-6 of Full House, Going Places, Getting By, Scorch, later season 6 and beyond episodes of Perfect Strangers, and last appeared on the first 2 seasons of Step by Step.
 * It can be seen on reruns of Family Matters on BET, along with seasons 4 and 5 of Full House last aired on Hallmark Channel, Step by Step on Hub Network (now Discovery Family).
 * The final 2 seasons of the original broadcasts and some reruns of Perfect Strangers from 1991-93 also had this in-credit notice with their respective bylines of the time on their closing credits during that period as well.