Fisher-Price Video

1st Logo (1985-1991)
Nicknames: "Clumsy F-P", "Be Careful, Letters"

Logo: On a blue CGI stage with a giant spotlight on it, a blue gradient backdrop behind it and a red CGI Austrian curtain above with a white fringe on its scalloped edges, the Fisher-Price logo, in its corporate font, dances in from the right. The "F" stops all of a sudden, causing the other letters to fall over. A child giggles, and the letters flip themselves over. A hyphen fades in between the letters, along with a registered trademark (R) symbol on the top right of the last "E". The logo shines, and the byline "A Division of The Quaker Oats Company" (F-P was owned by the company from 1969 until 1991, when they became a publicly-traded company) fades in below. The Austrian curtain drops.

Trivia: The entire setting is basically a enhanced version of their toy packaging at the time, with a red awning with white edges and blue background.

FX/SFX: All 2D computer animation in its early CGI.

Music/Sounds: A playful synth tune ending in a synth horn fanfare.

Availability: Rare; can be seen on a couple of Family Home Entertainment Australia tapes. It also turned up on many Hi-Tops Video releases of Someday Me and the English-dubbed version of Grimm's Fairy Tale Classics in North America and Europe.

2nd Logo (1992)
Fisher-Price (1992)

Nickname: "CGI awning"

Logo: Simply the company name "Fisher-Price" in its corporate font. Behind the text is a shaded red awning with white border edges on the bottom that covers the upper three quarters of the screen. Below is a blue background. There are shadows underneath the text and a spotlight shining on the upper left corner of the awning.

FX/SFX: Aside from the fade-in and fade-out, it's a still logo.

Music: A six-note synthesized flute piece with what sounds like a calliope in the background, similar to carnival music.

Availability: Ultra rare; has only turned up on a Goodtimes Home Video release of The Biggest Dinosaurs.

3rd Logo (1999-2006, 2009)
Fisher-Price (2002)

Logo: This is a still logo, with the Fisher-Price print logo (white letters on a red background inside of a flat awning) against a black background. The word "Presents" is directly underneath in white text.

Variants: The 2009 variant has a blue background instead of black.

FX/SFX: None.

Music: None.

Availability: Common. Can be found on VHS and DVD releases of the Little People animated series.

4th Logo (2001-2002)
Fisher Price Video (2001)

Logo: On a white background, the Fisher-Price logo, in its corporate font, appears. A monkey, a snail, and a frog play near the logo, and then the monkey reveals the name of the tape.

FX/SFX: Live-action.

Music/Sounds: A playful, jazzy tune, including the animals talking and giggling.

Availability: Very rare. Can be seen on Fisher Price: Baby Moves & Fisher Price: Musical Baby.