Kellogg's Rice Krispies

(1998)
Logo: In a field of grass at nighttime, a bump in the ground quickly grows and retracts before growing again and turning into some dirt. A sunflower emerges from the dirt and grabs onto the ground with its leaves before rising up as two clouds come in. A glowing yellow orb emerges from the bottom of the sunflower, and the sunflower's head grows leaves around it. Then the sunflower spits out the orb, revealed to be a sun that lights up the sky. As the sunflower finishes growing and shakes a little, the sun rises into the sky, then copyright text fades in at the bottom-left corner of the screen. The 1994-2000 Rice Krispies logo is seen at the bottom-right corner throughout.

Technique: CGI animation done by Joe Doll, who also animated the 2004-2015 Empire Today endtag.

Music/Sounds: A rendition of the "Snap Crackle Pop, Wake Up Call to the World" music from Rice Krispies commercials of the time is heard throughout. Crickets can be heard chirping until the sunflower spits out the orb. As the sunflower spits out the orb, a reversed cymbal crash and a pop is heard. When the bump in the ground grows into dirt, a female voiceover says "Kellogg's Rice Krispies." As the sun rises and lights up the sky, the voiceover says "Celebrating the joy of kids growing through interaction."

Availability: Appeared on 1998-1999 airings of Teletubbies on PBS Kids. The 1998 VHS releases of Here come the Teletubbies and Dance with the Teletubbies from Warner Home Video, which are pretty easy to find, retain this bumper.