Associated-British Pathé News

(1956?-1970)
Nickname: "The Rooster"

Logo: On a cloudy background, we see the text "ASSOCIATED BRITISH PATHÉ LTD." on a Western-like red 3D font. Then appears a ribbon like a laurel with three symbols on the corners. Inside is a crowing white chicken. Then the letters "PATHÉ NEWS" on the style before named appear, with a copyright disclaimer and the RCA logo below.

Variants:
 * At the end of Pathé newsreels, there is just the ribbon with the cloudy background and the rooster, with "THE END" in the same font style.
 * There exists a B&W version of the logo.

FX/SFX: The letters fading, the clouds moving, the rooster crowing.

Music/Sounds: A patriotic fanfare, and also the chicken crowing.

Availability: Was seen on the company's newsreels until production ceased in 1970. The Pathe News archive is now owned by ITN Archive.