BMG Video

Background
BMG Video was the home video division of German music company Bertelsmann Music Group. In 2004, BMG merged 50% of its music division with Sony Music Entertainment to form Sony BMG Music Entertainment, effectively rendering the company defunct.

1st Logo (1987-1990)
Logo: We zoom out from the "M" of the corporate BMG logo, with the "B" coming from the left and the "G" from the right, forming the wordmark on a white marble background. A small triangle comes down from the top as well, placing itself to the top gap of the "M". Then, three trapezoids, increasing in size, drop down onto the triangle, forming a bigger segmented triangle, while a  line emerges at the bottom of "BMG". Then, the letters of "VIDEO" flip in one-by-one, spaced out under the line.

Technique: 2D animation.

Music/Sounds: A synth drone, followed by a clang and three slashes.

Availability: Rare.

2nd Logo (1990-2003)
Logo: On a black background, a segmented triangle "stretches" onto the screen. The letters "BMG" (in their corporate font) then zoom in underneath the triangle as its outline zooms up. "VIDEO" zooms out below, its outline also zooming out, and a dot of light comes in and draws a line between "BMG" and "VIDEO".

Variants:
 * In 1994, the logo was updated to match the company's branding: the triangle is no longer segmented, "VIDEO" is in a different font, and the dot of light comes in a curvy path instead of a straight one. This, however, didn't apply to the variants described below.
 * On some DVD releases, "VIDEO" is replaced with "SPECIAL PRODUCTS"; also in this variant, the word "DVD" (in the same color as "BMG" and "SPECIAL PRODUCTS") fades in while the line is drawn.
 * Dutch releases replace "VIDEO" with "Serif".

Technique: CGI animation.

Music/Sounds: A whoosh is heard when the triangle stretches and the letters zoom in. It is followed by a pounding backbeat when the outline for "BMG" takes off, then a synth choir and a "ding" as the red line is drawn.

Availability: Somewhat common.
 * It can be seen on many of their videos or DVDs such as The Mind's Eye films, The Wind in the Willows specials, and Cabbage Patch Kids tapes.
 * This is also known to be on the Computer Animation Festival series and early prints of the Central Park Media release of Dominion Tank Police Act I, preceding the aforementioned company's logo.
 * In Germany, some films distributed by Senator Film and Universum Film were distributed by BMG throughout the 1990s, including the Larry Clark film Kids and the animated film Felidae. Also, this logo is seen in Firm workout video tapes and this logo was still inside those firm videos until Artisan bought the Firm brand.

3rd Logo (1995-2003)
Logo: On a black background, several beams appear before a  light briefly emits. A faded "B" flies onto the screen, then a series of faded "M"s before zooming out to reveal the "G" already placed in its position to form "BMG". The same triangle from before but without being segmented flies down above the "M". A line in the triangle's color fades in below "BMG", while the letters for "VIDEO" each turn from the left in the same color as "BMG" separated from each other.

Technique: All CGI.

Music/Sounds: A quiet fanfare followed by high-pitched metallic synth sounds the letters for "BMG" make when zooming. The fanfare then escalates loudly as this happens before it ends with a single drum note.

Availability: Uncommon.
 * Likely to be found on some German DVDs distributed by BMG.
 * Oddly though, it was sighted on a bootleg VCD copy of Westlife Karaoke from the Philippines and was seen on Australian Pingu tapes until sometime in 1997 or 1999.
 * Also seen on original US releases of Magic Adventures of Mumfie: The Movie (now known as Mumfie's Quest: The Movie) and Cabbage Patch Kids and The Wind in the Willows tapes. On American releases, this logo often appears twice on the same tape, especially in firm videos released with that logo before Artisan Entertainment bought the firm brand and replacing that logo with the 4th one seen below.

4th Logo (1997-2004)
Logo: On a navy blue/sky blue gradient background, a triangle with  edges comes spinning to the middle of the screen from the top left. Then, the text "BMG" in its corporate font, and a line fly in underneath the triangle, forming the BMG logo. A shiny background flips in behind the logo, and after that, the text "VIDEO", in spaced-out black letters, flips in underneath one at a time. The logo shines.

Variants:
 * There is no text at the bottom of the BMG logo on most international releases.
 * On most American releases, the logo is shortened a bit.
 * On some American releases, the logo begins when it's fully formed.
 * On Mexican releases, the text "MEXICO" simply cuts in once the logo is fully formed.

Technique: Nice CGI for the time. This logo was animated by Flip Your Lid Animation.

Music/Sounds: A synth brass theme combined with a brief THX-like whirr, ending in 3 synth-piano notes.

Music/Sounds Variant: On international releases, a different synth fanfare with several metallic notes is heard.

Availability: Rare in America, common elsewhere.
 * In America, it can be found on certain releases such as The Firm tapes (especially ones released by Artisan Home Entertainment), Reebok workout tapes and Cabbage Patch Kids tapes.
 * Elsewhere it can be found on several VHS releases and Brazilian DVDs.
 * On Reebok workout tapes, this logo can appear up to three times (firstly in the short variant, then the longer variant, and then the short variant again but silent). On Intense Moves, Power Blast, Rhythmic Power, Peak Strength, Long and Lean the short variant appears but with the closing workout music that is heard in the rest of the tape with the Reebok, Tyee Productions and trademark information inside the tape. Before that in Intense Moves, the scroll message from Gin Miller in the end of the tape before the short variant logo appears on black screen with white letter fonts. The silent version of the short variant is also seen after the end (where Gin Miller physically talking to everyone seeing the end of the Extreme Step tape about the important things when doing Extreme Step).
 * On The Firm tapes Distributed by Artisan Home Entertainment, the logo is both in the beginning and end. When that happens, the Artisan Entertainment logo also appears both in the beginning and end. However, some tapes like Lower Body Shaping, Tough Cardio Mix, and 20 Questions About Fitness (Artisan release) do not have the Artisan Entertainment logo in the end and only have the BMG Video logo in the end after the end credits. Some tapes, even with the Artisan Entertainment logo containing the byline in the beginning of the tape before proceeding to the BMG Video logo, have the text expanded to "Artisan Home Entertainment" in the ending as seen in some tapes like Maximum Body Shaping, Cross Trainers The Tortoise & Aerobic Interval Training. This Artisan Home Entertainment is also seen in both beginning and end of the Power Cardio VHS tape released by BMG Video and distributed by Artisan Home Entertainment.

5th Logo (2001?-2005)
Logo: We see a moving water surface, which frequently changes in lighting. A drip of water drops down and creates a ripple on the surface, from which the BMG logo appears. The BMG logo then slightly zooms in.

Technique: Mostly slow-motion live-action.

Music/Sounds: A synthetizer sharp noise combine with long whooshes.

Availability: Uncommon.