South Carolina ETV

1st Logo (1957)
TBA

2nd Logo (1957-1963)
TBA

3rd Logo (1963-1967)
TBA

4th Logo (1967-1973)
TBA

5th Logo (1973-1976)
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Nickname: "The Atom Model"

Logo: On a black background, the stacked text "THE SOUTH CAROLINA" appear in white, arranged to the left. Then, a wind red "E" zooms out from the left with a trail effect, in an italicized futuristic font. A sky blue "T" zooms out from the middle with the same effect, and then a yellow "V" with a long hook for a 'limb' does the same thing from the right. Both the word "NETWORK" under the "V", and the same atom-like object from the previous logo above the "V" appear at the same time in white.

FX/SFX: The letters zooming out.

Music/Sounds: A synth version of Claudio Monteverdi's Orfeo Suite, done by Wendy Carlos.

Availability: Extremely rare. Can be found on Sandlapper's Corner and The Election Services Vote.

Editor's Note: None.

6th Logo (1976-1979)
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Nickname: "Lines"

Logo: On a black background, several repeating lines come in from the middle, with yellow on the bottom and red on the top. Both appear to fan out near the ends. Black lines then converge with the lines, rotating around 180 degrees before settling again and having 2 copies of the 70's-styled fonted word "etv" appear. The yellow copy is in front of the lines, while the red copy is rotated upside-down and is behind the lines. The lines then scroll into the middle, converting the red copy into a thick red line, and the logo zooms in while the line shrinks on the sides. The red line then becomes "NETWORK", and "south carolina" in red appears on top of the "etv".

Variant: An in-credit variant exists.

FX/SFX: The lines spinning and forming the logo.

Music/Sounds: Same as the 5th logo.

Availability: Can be found on Firing Line.

Editor's Note: None.

7th Logo (1976-1980?)
Nickname: "Giant ETV"

Logo: On a dark orange background, the words "south carolina" move upward in a wave-like fashion on the right side of the screen. A giant "etv" animates in the same style, but in all directions ("e" and "v" coming from the right, and "t" coming from the top) before reaching the center of the screen.

FX/SFX: Early Scanimation.

Music/Sounds: Same as the 5th logo.

Availability: Can be found on Studio See, though it's likely NatureScene had this logo, too.

Editor's Note: None.

8th Logo (1980-1983)
Nickname: "The Weird SC", "Cheesy SC", "Fluorescent SC"

Logo: On a dark blue background, a weird, tubular "S" draws in. A curve then draws in, making an abstract "SC". The text "south carolina" appears below, followed by "educational television" appearing in sync with the music. The logo flashes in sync with the music, gaining a lime green outline and a still shine on the "SC".

FX/SFX: The SC drawing in, the flash.

Music/Sounds: An '80s-esque disco theme. It's actually quite catchy but doesn't fit the era well.

Availability: Can be spotted at the end of Six Gun Heroes.

Editor's Note: None.

9th Logo (1983-1993)
Nickname: "The Weird SC II", "Metallic SC"

Logo: The same "SC" from before, but in metallic silver, zooms out against a shady baby blue-coral gradient background and shine. Then, "south carolina educational television", all in a rounded lower-case font and arranged like this:

south carolina educational television

fades in below.

Variants:
 * The hue of the coral color seems to differ, sometimes becoming salmon pink.
 * A longer version exists where the "SC" zooms out for longer, starting with a silver screen. The logo is also somewhat stretched in this version.

FX/SFX: The "SC" zooming out.

Music/Sounds: A synth score sounding a little bit like the Entertainment Tonight theme is heard on some shows, which is actually a horn and percussion excerpt from "Energy" by Craig Palmer. Usually, a male announcer says the following, without music:
 * 1983-1990: "A production of the South Carolina Educational Television Network." A faster announcer exists.
 * 1990-1993: "A production of South Carolina ETV"

Music/Sound Variants:
 * A rare variant had a different male announcer and a different message. This announcer says, "A PRESENTATION of the South Carolina Educational Television Network". This came from a series called Voices & Visions, which used to be broadcasted on the Annenberg/CPB Channel, and was distributed by SCETV.
 * On America's Political Parties, an announcer says "A presentation of South Carolina ETV."

Availability: Rare. It can be seen on old tapes of Firing Line and NatureScene. Reruns of NatureScene with this logo appear on The South Carolina Channel, as well as the main channel.

Editor's Note: None.

10th Logo (1993-2000)
Nickname: "Multi-SC's"

Logo: We see the same "SC" logo from the previous logos, but in blue, the parts are permanently fused together, and is thinner, and set against a background of ghostly "SC" logos that shine and travel downwards, making it look like the logo is "rising". It is positioned next to "South Carolina ETV", in CG Omega font.

Variants:
 * On The Magic School Bus, the logo was in a box against a black background and had "A Production Of" or "Presented by South Carolina ETV" (in yellow) over it.
 * On The Dooley and Pals Show, the logo freezeframes after a second, and then flips away at the end.
 * A long variant exists. We see the same background, but the symbols rising are different. Two shapes that look like parts of the logo join together. Some lines sweep across the bottom of the screen (a la the PBS 1989 logo) revealing the "South Carolina ETV" text.

FX/SFX: The moving background.

Music/Sounds: Each time, the closing music plays over, but sometimes it has its own music or no music. The version with no music has been spotted with two different announcers. One of them is the announcer from Logo 1 saying "A Presentation of South Carolina ETV," while the other is a different announcer saying "A Production of South Carolina ETV." The long variant has a triumphant fanfare and another announcer.

Availability: The full on-screen version of the logo can be seen on NatureScene (Note that Firing Line had no logo after 1992; just the text "South Carolina ETV" against a green marble background). The announcer variants were spotted on Adventures in Scale Modeling and the special The Final Hours: Amelia Earhart's Last Flight. As for "Presented by South Carolina ETV", it can be seen on The Magic School Bus, and is always preserved on home video releases. It also appeared on The Dooley and Pals Show, which some religious stations carry. The long variant is quite rare and can be seen on "From Barbados to California."

Editor's Note: None.

11th Logo (2000-2003)
Nickname: "SC Moons"

Logo: On a space background with a nebula in the lower left corner, an redesigned version of the previous logo is seen in blue with an embossed effect. The new design has it seperated again, but now is much sharper, now looking like a crescent moon with an extra spike below it. Under it is the yellow text "South Carolina ETV", complete with a drop shadow. During the logo's runtime, a lens flare runs across the screen from the upper right to the lower left corners, while the logo has a reflection going in the opposite direction, and the text also spreads out.

FX/SFX: The lens flare, the text spreading.

Music/Sounds: None.

Availability: Extremely rare. Seen at the beginning of the 2003 edition of SCETV Reports: The Inauguration of Mark Stanford.

Editor's Note: None.

12th Logo (2003-2016)
Nicknames: "The Stars", "ETV South Carolina"

Logo: On a turquoise water background, 2 lime green stars fade in and start flying about. One of the stars highlight the word "etv" in a turquoise Bodoni font and then morphs into a human figure with it's arm up, revealing the text in white. The other star fades out and leaves other stars that fly around above the logo, scattering about. Below the logo, the text "SOUTH CAROLINA" blurs in, with the letters getting closer to each other before stopping.

Variant: There is a version without "SOUTH CAROLINA".

FX/SFX: The stars' animation.

Music/Sounds: A whoosh followed by a sparkling sound throughout. Sometimes, it's just the end theme.

Availability: Can be spotted at the end of The Winemakers and other pre-2016 ETV shows at the beginning.

Editor's Note: "etv" shouldn't be read before "SOUTH CAROLINA", though it could be just for branding.

13th Logo (2014-2018)
Nickname: "scetvpresents"

Logo: On a black background, the text "scetvpresents" zooms out and blurs into view, with "scetv" in lime green and the rest in a brown-hued grey color. The logo shines.

FX/SFX: The text zooming out.

Music/Sounds: Same as before.

Availability: Uncommon.

Editor's Note: Very uninteresting compared to others.

13th Logo (2016-present)
Nickname: "The Blocky State"

Logo: On a turquoise background with rhombuses on screen, we see ETV's current logo, which consists of a blocky drawing of South Carolina and the letters "etv" in a sans-serif font, with the letters "t" and "v" connected, above "PRODUCTION". The rhombuses shine.

Variants: When used locally, the logo appears semi-transparent and on the 2009 PBS background in turquoise. Then, when the background fades to red, more colored dots appear in multiple colors as the logo becomes opaque and the member stations fade in underneath, line by line, and the background switches back to turquoise.

FX/SFX: The rhombuses. For the local version, the background changing, the logo becoming opaque, and the member stations fading.

Music/Sounds: A short synth tune.

Music/Sounds Variant: The local version has some synthesized piano-like music playing while an announcer says "This is ETV".

Availability: Currently used on ETV programming and its member stations.

Editor's Note: None.