Trimark Home Video

Background
In 1997, Trimark Holdings Inc. decided to rename its home video unit from Vidmark Entertainment to Trimark Home Video, leaving out its last traces of the former Vidmark legacy. The Kidmark label was folded, and the company expanded to DVD production.

In 2000, Trimark was sold off to Lions Gate Entertainment Corporation. Trimark, along with Studio Home Entertainment and Avalanche Home Entertainment were merged to form the US arm of Lionsgate Home Entertainment in 2001.

(May 13, 1997-August 2001)
Logo: Same as the short Trimark Pictures logo, but it freeze-frames before "PICTURES" fades in as the grooves in the pyramid sweep with white light and the logo starts to shine. A gold light streak then sweeps in below the logo, revealing "HOME VIDEO" as the entire logo shines a bit before stopping.

Technique: The zooming effects, the trail, and the shine.

Music/Sounds: A synthesized score with a jungle-like rhythm.

Availability: Seen on Trimark videos and some DVDs such as Meet Wally Sparks, Cube, Chairman of the Board, The Peacekeeper, All of Me, the Saturday Night Live best of compilations, Mean Guns, and Hercules in New York, among others. Also appeared on a VHS-sourced print of Black Magic Woman on Amazon Instant Video, the 2003 Lions Gate DVD of Kickboxer 2: The Road Back (Before the Kings Road logo) and Amazon Prime's print of Heaven's Burning.

(1998-2001)
Logo: We see a black background, with purple triangles moving onto it. Then a flat orange pyramid zooms in segments. It backs through the wall of triangles to end up on another one. We see the words "TRIMARK PICTURES" below the triangle; while the purple text "DVD" moves onto the pyramid.

Technique: The lightning speed zoom in, and the word "DVD" by one.

Music/Sounds: A chime sound, and then a zoom noise, followed by soft chimes.

Availability: Quite uncommon, as it was only used for about three years before Trimark Home Video became Lionsgate Home Entertainment, and some releases have the Trimark Home Video logo instead. Some releases that contain this logo are The Tommyknockers, Mean Guns, Cube, The Big Easy, The War Room (1993), and Going Overboard, among others.