American Artists

(September 11, 1987)
Logo: On a black background, four metallic silver pieces come flying in from all corners of the screen, tumbling around before stopping in the center to form an abstract mountain-like symbol, possibly to represent "AA". The shape then zooms out to the left as the text "serif" slides in from the right side of the screen, every letter spinning as it moves. After the logo settles into place, the shape zips into the background off-screen to the right, while the text splits and curves off-screen along the top and bottom.

Trivia: This logo was designed and animated by Homer & Associates, the same company who worked on the third DIC logo, coincidentally one day before it started usage. It's possible that Peter Conn also animated this logo.

Technique: CGI.

Music/Sounds: A descending piano tune with a final held note. International copies have the logo silent.

Availability: Seen only on the film Slaughterhouse.