Amblimation

Background
Amblimation was Amblin Entertainment's short-lived animation unit, active from 1989 until 1997, when it was folded into DreamWorks Animation.

(November 21, 1991-December 22, 1995)


Nickname: "The Fievel Logo"

Logo: On a black background, we see Fievel Mousekewitz (from An American Tail) pushing in a modified version of the Amblin Entertainment logo, only here it reads "AMBLIMATION" in a yellow-red gradient Optima font, from the right. The same "shadow wipe" is on the text while Fievel pushes, and it stops when he stops. He dusts off his hands, and stands next to the logo; his hat falls down his head, but he pushes it back up.

Variant: When first seen on An American Tail: Fievel Goes West, the logo animation was rougher and colors oversaturated. Also, Fievel's tail was shown and was thicker. Later on, the logo was revised, and the animation was much more cleaner.

FX/SFX: Fievel pushing the logo, the shadow wipe of the Amblimation text, Fievel's hat slipping off.

Music/Sounds: None, or the closing theme of the movie.

Availability: Rare. Appears only on three films: An American Tail: Fievel Goes West, ''We're Back! A Dinosaur's Story, and Balto''.

Legacy: A cute logo that should've been used for more than just three times.