The Archers

1st Logo (March 15, 1943-1944)
Nickname: "The Target"

Logo: We zoom out to see a target, probably a bullseye. Then one by one we see the words "A PRODUCTION of THE Archers" appear, word by word. A line is in the middle of the "A" to represent an arrow, without a broadhead.


 * Variant: On The Silver Fleet, the logo is in black and white and the name of the company fades into "Michael Powell and Emeric Pressburger Present".

FX/SFX: The zooming out of the target, the words appearing.

Music/Sounds: The opening theme of the film.

Availability: Rare, seen on The Life and Death of Colonel Blimp.

Editor's Note: None.

2nd Logo (1943-1951)


Nickname: "The Target II"

Logo: We see a close-up of a bullseye. Then we zoom back to see the full target with some arrows on it. An arrow then shoots onto the bullseye and the white text "A PRODUCTION OF THE ARCHERS" fades in.

Variants:
 * Sometimes the logo is in black and white.
 * Sometimes the logo starts with "A PRODUCTION OF THE ARCHERS" fades in. Then it fades into "MICHAEL POWELL & EMERIC PRESSBURGER PRESENT", and an arrow shoots normally.
 * On A Matter of Life and Death, continuing from the Rank Organisation logo, it starts in black and white, but after the arrow shoots onto the bullseye, it turns to colour. In addition, the two words "LONDON" and "ENGLAND" appear above "A PRODUCTION OF THE ARCHERS".

FX/SFX: Mostly live action.

Music/Sounds: A horn fanfare along with the sound of the arrow. Sometimes only the arrow is heard, or the opening theme of the movie.

Availability: Seen on films from the era. Sometimes, followed by the next logo (in same bullseye).

Editor's Note: None.

1st Logo (1944-1957)


Nickname: "The Target III"

Logo: Same as before, only the text "Times New Roman" fades in instead.

Variant: The text "Times New Roman" and "Times New Roman" above and below fades in instead of "PRESENT". Some films however, used the J. Arthur Rank byline.

FX/SFX: Same as before.

Music/Sounds: Same as before.

Availability: Seen on The Battle of River Plate among other films.

Editor's Note: Same as before.

2nd Logo (November 18, 1955)


Nickname: "The Target IV"

Logo: On a viridian background we see the same target from before. The text "Times New Roman" appear after the bullseye is shot.

FX/SFX: Similar to before.

Music/Sounds: The noise of the arrow followed by a brief fanfare.

Availability: It was only seen on Oh... Rosalinda!.

Editor's Note: None.

1st Logo (April 7, 1960)
Nickname: "The Target V"

Logo: Same as the previous logos only the italic white text "A Michael Powell Production" fades in.

FX/SFX: Same as the previous logos.

Music/Sounds: A slightly different arrow soundbite.

Availability: Seen on Peeping Tom.

Editor's Note: Same as the previous logos.