USA Home Entertainment

Background
USA Home Entertainment (not to be confused with "U.S.A. Home Video", one of Artisan Entertainment's former labels) was the successor to PolyGram Video, as well as the home video division of USA Films and Studios USA, Inc. It was owned by media mogul Barry Diller through USA Networks Inc. (now NBCUniversal).

1st Logo (September 14, 1999-2000)


Logo: We start with a white flash on a black background. The USA Network logo, with the words "HOME ENTERTAINMENT" all in 3D in an italic font, flies from the right side of the screen, then it shines.

Technique: The flying and the zooming.

Music/Sounds: A laser zap, followed by a droning synth.

Availability: Rare. Seen on releases of films such as Three Seasons, Cookie's Fortune, The Muse and Being John Malkovich, among others.

2nd Logo (2000-2002)
Logo: On a black background, we see a blue line passing quickly, and there are 4 red lines there and the words "USA" passes by and it can be barely seen from the red stripes, and then later we see blue and red stripes. Later, the words "USA" appear and flash as the words "HOME ENTERTAINMENT" slide rapidly to the left, with some of them placing themselves in the logo; they then clarify and space in as the black background changes into a purple-black gradient. And then, the "USA" and the flag shine, and part of "ENTERTAINMENT" shines too. The end product looks similar to that of the previous logo, except that the text is in 2D as opposed to 3D, and "HOME ENTERTAINMENT" is not in italics.

Variant: "WHERE THE VISION LIVES" sometimes appears under the logo from the right, with "VISION" shining in place of "ENTERTAINMENT" at the end.

Technique: The blue and red stripes moving fastly, the spacing in, and the shining. It's an improvement over both the previous and the movie logo.

Music/Sounds: A catchy, drum-based fanfare synchronized with the logo's animation.

Availability: Rare. Seen on releases such as Traffic, Series 7: The Contenders, Mad About Mambo, Where The Money Is and One Night at McCool's, among others.