CBS/Fox Video

Background
In 1982, 20th Century Fox entered into a joint venture with CBS to form CBS/Fox Video (legally known as The CBS/Fox Company); with its launch came two sub-labels; "Key Video" (later reactivated as Key DVD by 20th Century Fox Home Entertainment), and "Playhouse Video", which both became inactive in 1991. CBS/Fox Video was renamed Fox Video the same year, alternating with the CBS/Fox name until 1998, when Fox Entertainment Group acquired CBS' interest in CBS/Fox.

1st Logo (November 1982-July 1983)
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Logo: Over a white background, we see before us a dual set of lines stacking upward and downward. Then, six long objects pop in at the top and bottom of the segmented lines, revealing the words:

Impact Impact

Then, each letter of the word "VIDEO" pops in one by one below "Impact".

Variants:
 * A still logo was found on the original release of Sophie's Choice.
 * A special animated version was used on Australian releases. Two segmented white curved squares and one segmented square zoom in and out from the screen. The words "Impact", letter by letter, zoom in to the left side of the screen as another segmented white parallelogram zooms in. As it curves, it fills the screen, and the segments of the CBS/Fox logo zoom out from the top and bottom of the screen, and "TM" zooms in next to it, while the word "VIDEO" zooms out from the bottom.
 * There is also an alternate variant for educational releases. On a - gradient background, a light blue star flashes, and the text "Serif" fades in. The words stay for several seconds, and then zoom away inward. While this happens, sets of white lines stack upon each other and form the CBS/Fox logo. A white flash below this forms the word "VIDEO".
 * There is a black and white variant. This is seen on the 1982 VHS of The Diary of Anne Frank and the 1983 VHS of Modern Times.
 * There is another Australian variant where the logo appears in the corner and Australian television and radio announcer Pete Smith (most famous for his announcing of the Australian version of Sale of the Century) introduces the film.

Technique: Computer effects.

Music/Sounds: None.

Music/Sounds Variants:
 * On Australian releases, a high-pitched variant of the original 1954 CinemaScope extension of the TCF fanfare was used.
 * On the "Learning Experience" variant, a female voice-over says: "This has been a CBS/Fox Video Learning Experience".
 * Pete Smith says in his variant, "Hello there, congratulations on your choice of a great CBS/Fox film. Before settling back, here are scenes from two films available from the vast CBS/Fox Video catalog".

Availability: This was very likely a placeholder logo.
 * It's been seen on the original VHS releases of several Fox releases from late 1982 to early 1983.
 * The "Learning Experience" variant can be found on videos that begin with The CBS/Fox Guide, such as The CBS/Fox Guide to Home Videography and The CBS/Fox Guide to Complete Dog Care, among others.
 * The main Australian variant was seen on releases from the era in that country; examples include a Betamax tape of Chariots of Fire and VHS releases of Victory and Cruising.
 * It also appears on reissues of Modern Times and Chitty Chitty Bang Bang that are packaged in Magnetic Video boxes (and sometimes even have Magnetic labels).
 * The Pete Smith variant was presumably seen on select Australian releases from this era by the company.
 * One of the last releases to use this logo was a 1983 reissue of Rude Boy.
 * This logo was also retained on a 1984-era reprint of Hello, Dolly!.

2nd Logo (UK only, 1982)


Logo: On a black background, we see the white text "CBS-Fox Video presents".

Technique: None.

Music/Sounds: None.

Availability: This was discovered on the UK LaserDisc of Star Wars.

3rd Logo (July 1983-November 13, 1984)
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Logo: On a background, two grids are moving from the top and bottom of the screen converging in the center of the screen. "CBS" comes from the top at an angle, with "FOX" coming from the bottom at an angle. The background has an flash, in which "CBS" and "FOX" are cut in a segmented line font as it moves toward the flash, and "CBS" and "FOX" right themselves in the center of the screen. The letters of the word "VIDEO" fly in from the bottom center of the screen one at a time. Then the trademark symbol fades in on the right/bottom corner of the logo.

Variants:
 * There is a still version found at the end of some UK promos.
 * There is a black and white variant. This can be seen on the 1983 VHS of The Pride of the Yankees and many other films in said colors.
 * There is a variant with the text "THE HIT LIST" appearing. The variant has a different transition at the beginning.

Technique: Computer effects, with the orange flash done in Scanimate.

Music/Sounds: A triumphant 25-note horn march fanfare, sampled from the Bruton Music library track "National Trust" composed by Keith Mansfield.

Music/Sounds Trivia: When Bruton reissued the track on CD, they removed the prologue section from which the CBS/Fox music came, possibly because it became so associated with the CBS/Fox logo.

Music/Sounds Variant: A closing variant was used at the end of most Australian PAL releases carrying this logo, featuring a voice-over reminding the viewer to "Don't forget to rewind this tape before returning it to your video library."

Availability:
 * Most videos that may have used this logo were issued in the same oversized boxes that were used by 20th Century-Fox Video.
 * It first appeared on a batch of releases that were released in July 1983.
 * Videos that feature this logo include the 1983 release of Star Wars, among many others, in a similar fashion to what was described in the first logo.
 * One of the last releases to use this logo was the 1984 VHS/Betamax/LaserDisc release of The Empire Strikes Back.
 * The "THE HIT LIST" variant can be seen on a promo/trailer tape from the era.
 * It also appears on the 1983 UK pre-cert VHS release of A Boy Named Charlie Brown, the 1985 UK pre-cert VHS release of Fleshburn (1984), and the 1988 UK VHS release of Flight of the Navigator (1986), respectively, as well.

Legacy: The iconic music makes its debut.

4th Logo (October 1984-2000)
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Logo: On a black background, we see a mirrored, twin stair-like texture that shines a lot. The "stairs" rotate counter-clockwise and turn out to be the CBS/FOX logo in blue with a segmented line between the two words on a black marble background. Then the word "VIDEO" shines in below "Impact", and the whole logo shines with pride.

Trivia: This logo is referenced in a scene in the music video for the song "DVNO" by French electronic music duo Justice. Said scene references both this logo and the Universal Pictures logo at the same time.

Variants: There are a few variations of this logo:
 * A variation was seen in black and white. This was shown on re-releases of 1940s, 1950s and 1960s films.
 * On widescreen releases, the logo would zoom out to a screen with two rectangles, one on the left and one on the right, on an almond-staged /purple background. The two rectangles on the sides would expand, and "SPECIAL WIDESCREEN EDITION" is below the screen on the stage.
 * There may be either the words "STEREO", "STEREO SURROUND", the Dolby Surround logo, the Ultra Stereo logo or the Chace Surround Stereo logo appearing in the bottom left corner.
 * On late 1989-early 1990 prints, from just before CBS/Fox started printing their tapes at Rank Video Services America, during the FBI Warning screen, which appears on the beginning of such tapes at that time, a still version of this logo appears a couple of times, staying on the screen for about five seconds before cutting back to the warning. This has been spotted on prints of License to Kill, Iron Eagle (the 1989 re-print), Die Hard, Magic Memories on Ice, The Mighty Quinn, The January Man, Buying Time, The Abyss, Commando (the 1989 re-print), In Like Flint, and Billy Joel: Live from Long Island (the 1990 re-print) from the time period.
 * Memories of Me has an almost still version where the logo shines.
 * On the 1984 VHS of The Good, The Bad and The Ugly, there is a still version where the logo does not shine at all. The entire logo fades in, stays on-screen for a couple of seconds, and then fades out.
 * On releases from Contacto Video in Colombia, the CBS/FOX Video logo shrinks down to the lower right of the screen. Then the Contacto Video logo animates, then it shrinks and moves to the upper-left of the screen.

Technique: CGI designed and animated by Compugraph Designs in New York, NY, using a Bosch FGS-4000 CGI machine, Quantel DPB-7001 paint system, and an Abekas A-60 digital compositor; Compugraph's staff included Ed Kramer, Mike Saz, Janet Scabrini, Nat Zimmerman, and Bill Mahler.

Music/Sounds: Same as the 3rd logo, but the mixing (most noticeably with the opening horns) is slightly different.

Music/Sounds Variants:
 * On the widescreen variant, a big synthesized "WHOOSH" sound is heard at the beginning (if listening under stereo, it is out-of-phase considering that it was intended to be used in Dolby Surround, later known as Dolby Pro Logic), then twinkling glockenspiel sounds and an organ note (also in out-of-phase stereo, but almost) ending with a synthesized thunder sound.
 * On the 1990 VHS of The Sound of Music, the logo is silent.
 * At the end of PAL tapes in Australia, there is a variant with a voice-over from Channel Seven's Don Rainsford, who says "Please rewind this cassette before returning it to your video library" at the end.
 * Another variant used Chelsea Brown saying "Could you please rewind your cassette before returning it to your video library?".
 * The completely still variant seen on the 1984 VHS of The Good, The Bad and The Ugly has no music at all.
 * On an Argentinian VHS of The Lightship from Gativideo, the 1981 TCF theme is used.

Availability:
 * This logo lasted for 16 years and was used on a massive variety of releases, so it should be easy to find on VHS tapes available in second-hand shops, charity shops and on Amazon and eBay.
 * Can also be seen on early-to-mid 1991 Media Home Entertainment releases and BBC Video releases.
 * The widescreen version can be found on the first prints of the widescreen editions of The Empire Strikes Back and Return of the Jedi (preceded on both tapes by the widescreen version of the 1991 Fox Video logo) and all the DVDs from Bruce Lee's "Master Collection" box set, except Bruce Lee: The Legend.
 * The Dolby Surround variant can be found on some VHS releases containing Dolby Surround.
 * The Chace Surround Stereo variant is extremely rare and can be found on the original VHS release of the 1945 version of State Fair, a 1990 VHS of Planet of the Apes, a LaserDisc of The Day the Earth Stood Still and the first U.S. VHS of The Rocky Horror Picture Show.
 * The "STEREO" text version can be seen on the 1995 Hong Kong LaserDisc of Return of the Jedi (plastering the 1981 20th Century Fox logo).
 * This is retained on the 1994 UK VHS releases of the Star Wars trilogy, but not the 1992 or 1995 US VHS trilogies, despite showing the logo on the covers and labels of The Empire Strikes Back and Return of the Jedi.
 * However, their LaserDisc counterparts actually use this logo.
 * The Ultra Stereo version is rare and can be found on the VHS releases of Satisfaction, Mindgames, Survival Quest, and Frankenstein Unbound.
 * A rare post-1991 solo appearance happens on the 1992 VHS of Doctor Who: An Unearthly Child, where it's not even accompanied by the BBC Video logo.
 * Also seen on Media Home Entertainment releases from the early part of 1991 such as The Applegates and Sonny Boy, among others.
 * Strangely, it appears on a Canadian Malofilm Video release of Ambition (the U.S. Media/Fox VHS used the first Fox Video logo instead), and Shout! Factory TV/Tubi's print of The Compleat Al.
 * The standard version (matted to widescreen) also makes a strange appearance on the 2000 Image Entertainment DVD of The Twelve Chairs.
 * One of the first releases to use this logo was Snoopy Come Home.
 * The last releases to use this were FernGully 2: The Magical Rescue, Our Friend Martin and Walking with Dinosaurs.
 * Strangely, this does not appear on the 1998 VHS of Rusty: The Great Rescue, the 1997 LaserDisc of all three Wallace & Gromit short films, as well as the mid 90's Star Wars trilogy release, despite the print logo appearing on the packaging and tape/disc label, as they would either be skipped or show the 1995 Fox Video logo instead.
 * This logo also appeared on all of the tapes from the Star Wars Trilogy: The Definitive Collection 1995 UK VHS set (though it is not the widescreen variant).
 * However, this did not appear on the tape for A New Hope despite the print logo appearing on the packaging.
 * It also appears on UK VHS releases such as the 1988 UK VHS releases of Mr. Men: Volume 2 and Mr. Men: Volume 4, respectively as well.
 * The last possible LaserDisc release containing the widescreen variant could be the Limited Autographed Edition release of They Shoot Horses, Don't They?, released in 1996. The last possible release of the standard variant overall could be the Japanese LaserDisc of The African Queen, released that same year.

Legacy: This is considered one of the most memorable logos ever made, especially thanks to the music, CGI, and its lengthy lifespan.

5th Logo (Argentina only; 1986-1988)
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Logo: On a black background, we see red and blue colored circles zooming out and swirl around. The CBS/Fox logo animation, similar to the 1st logo wipes in piece by piece. The background fades to black, and the CBS/Fox Video logo slides in from the right and settles to the center. The background then turns red and blue lines swirl and move around the trail in the CBS/Fox Video logo. As it continues, the CBS/FOX Video logo zooms away, and the blue trail turns into a swirl and disappears.

Technique: Computer and scanimate effects.

Music/Sounds: The Star Wars fanfare, with beeping sounds when the CBS/Fox logo appears.

Availability: Seen on earlier CBS/FOX Video Argentinian releases distributed by Legal Video, such as Romancing the Stone, Commando and Star Wars.

6th Logo (Argentina only, 1988-1989)
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Logo: On a black space background with a moon on the lower-left of the screen and a planet below that (a widescreen shot of the opening in Star Wars: Episode IV - A New Hope after the title crawl, stretched to fit a 4:3 screen), two hands are clasped together. They move away from the top and bottom respectively, revealing a super-imposed CBS FOX VIDEO logo with an explosion inside it. Then clips from various movies (such as Star Wars) play inside the logo. Then, after a few seconds, "GATIVIDEO S.A." (in its company font) appears below, then that itself disappears after a few moments.

Technique: Live-action footage and computer effects.

Music/Sounds: A disco theme ("Hot Wheels", composed by Walter Murphy from the Thomas J. Valentino production music library).

Availability: Seen on VHS tapes in Argentina distributed by Gativideo.

7th Logo (UK and Australia only, 1998)
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Logo: On a black background, we see a white version of the CBS/Fox Video logo.

Technique: None.

Music/Sounds: None.

Availability: Its only known appearance is on the UK and Australian VHS releases of FernGully 2: The Magical Rescue.

(1989?-Early 1990s?)
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Logo:
 * Opening: The CBS/Fox Video logo in inside a black box with a white outline zooms up and has three black lines (each one getting larger further down) come up with it. "ALL TIME GREATS" then zooms and it has a larger line with an upside down triangle on it. This all happens against a  gradient background.
 * Closing: The same as the opening version, only "YOURS TO KEEP FOREVER" appears under it.

Technique: Computer effects.

Music/Sounds:
 * The CBS/Fox Video theme from the previous logos.
 * On the closing version, a male British announcer says, "All Time Greats from CBS/Fox Video, favorite films to keep and enjoy, forever".

Availability:
 * Can be seen on promos for films released under this label on other releases under this label.
 * It also appears on the 1989 UK VHS release of Betty Blue (1986) as well.