ATV (Russia)

Logo descriptions by dars-dm, MegaAveron25, and Nameless_Guy

Editions by Jeff B. and CooleyBoy10

Videos captures courtesy of Misha Kulak, VID525, and EasterExplorer

Background: In 1988 TV presenters of the "Vzglyad" program (see VID) founded the USSR's first private TV company called Ассоциация Авторского телевидения (Association of Authors' Television) or just "Authors' TeleVision". It started creating reports for "Vzglyad" TV program. In 1990, they started broadcasting their own TV program called Press-Club. During the 90s the company became very popular in the country, with shows like Vremechko and Night Flight, and now the television studio is presenting the People Want to Know discussion program.

Note: ATV Russia is not to be confused with ITV's ATV; known as "Associated Television".

1st Logo

(1988-1990)

Nicknames: "ATVxel F", "Cheap ATV"

Logo: We see an ultramarine-green-olive-dark red sky and a tiled blue floor. The outlined letters "ATV" in an abstract font and with the "T"'s lines being extended above the other letters, colored sky blue, zoom in slowly.

FX/SFX: The outline.

Music/Sounds: A snippet of the main melody to Harold Faltermeyer's "Axel F".

Availability: Extinct; seen on the first television productions by the company.

2nd Logo

(1990-1997)

Nicknames: "The Blue Horizon", "Catchy ATV", "The Press-Club Logo"

Logo: We see a violet-blue sky and a checkered blue floor with a moving pattern (which is first used in the opening to Press-Club, hence the nickname). The "ATV" logo from before, this time in gold, 3D and with the "T" outstretched even more, appears from the right, goes to the center, and moves towards us slightly and stops, shining with a pink light. The floor's pattern continues moving.

Variant: Sometimes word "ПРЕДСТАВЛЯЕТ" (PRESENTS) would type letter by letter in the lower part of the screen.

FX/SFX: The 3-D letters and floor moving.

Music/Sounds: A very catchy synth theme with Russian lyrics written by Sergei Chekryzhov and sung by Alexey Kortnev, lead singer of Russian band Neschastny Sluchai/The Accident, singing "A-oh-A-oh-A T-T! A-oh-A-oh, V! A-oh-A-oh-A T-T!" then the singers yell "A-T-V!", followed by Kortnev saying the company name, then a two-note finish and a weird flourish.

Availability: Extinct. Appeared before Vremechko and Press-Club in 90s, alongside other shows.

Editor's Note: It's a very memorable logo towards Russians.

3rd Logo

(1997-2005, 2010)

Nicknames: "Mountain", "Overdramatic ATV"

Logo: On a black background, a lens flare appears, which then rapidly turns into a flash. When it disappears, we see the folded metallic letter "A" on a rocky background with shining guitar strings and ATV show clips around it (which we can see throughout the rest of the logo). Two seconds later, a sort of shine-flash effects appear on the "A", of which the latter is bigger and changes to the letter "T" in the same style. The "T" shows orange light stripes shortly before the shine-flash effects appear again, which transition to the letter "V", and the light stripes, this time being blue, are seen again. The shine-flash effects once again transition into another scene; this time we see a large yellow flash on the center. A large ATV logo rises from the surface. The logo then shines, simulating an complicated SFX background.

Variant: Before Vremechko, there was a variant where blue stripes appear on the top and the bottom of the logo when the letter "V" appears and the Vremechko red sphere emerges from the ATV logo. The Vremechiko logo animates over the ATV logo.

Trivia: This logo was designed by Arutyun Dzhigonyan.

FX/SFX: The blue flash appearing, the camera moving, the ATV logo appearing, the "video lights" playing and moving.

Music/Sounds: A "macho" rearrangement version of the previous logo's music; now not only Kortnev sings throughout the chord progression and the lyrics are changed to "A-oh-A-oh-A T-T! T-oh-T-oh, V! V-oh-V-oh-V, A-T-V.".

Music/Sound Variants:


 * The aforementioned Vremechko logo had a different soundtrack, without lyrics.
 * Also this logo have a variant without announcer.

Availability: Ultra rare. Seen on some programs of this era. Also appeared in the trailer of YT Channel (old atvrussian) (2010).

Editor's Note: None.

4th Logo

(2005-20??)

Logo: On a black background, there is a ATV logo from the 3rd logo, simply zooming in and sometime shines.

FX/SFX: Zooming in and shining.

Music/Sounds: None, or an announcer saying "Телекомпания АТВ" (ATV Broadcasting).

Availability: Rare; possibly seen before People Want to Know.

Editor's Note: None.