Shemaroo Entertainment

Background
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhich and Maroo in 1962 as a book circulating library under the name Shemaroo and set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video. It is known for its 2011 animated mockbuster movie, Kiara the Brave.

1st Logo (2000s?)


Logo: We see some circles left to top, dots from left to top, then we rotates to TV tube with filmstrip stylized S (a la Screen Gems logo) and the 3D letters join together into the text "SHEMAROO".

FX/SFX: CGI animation.

Music/Sounds: An orchestral fanfare. It was also used on a GMA Channel 7 station ID in the Philippines, so it is likely a stock piece.

Availability: Common in India.

Editor's Note: None.

2nd Logo (2000s?-2018?)


Logo: On a cloudy background, we see a rotation of Shemaroo text with colorful rectangles in flying in, then small colorful squares making effect over it, the screen transformed into the tube and the filmstrip rolls in, then it shines in then the background color and design changes to black, then a laser wipes into the text "ENTERTAINMENT INFINITE".

FX/SFX: CGI animation.

Music/Sounds: A dramatic string tune with windchimes and drumbeats.

Availability: Same as the 1st logo.

Editor's Note: As the longest lived logo for Shemaroo, it's a favorite in India.

3rd Logo (2018- )


Logo: On an aurora background with bubbles we see 5 different colored glass obtuse triangles (green, yellow, reddish pink, orange, and light blue) zoom out, spinning with each other counterclockwise like a pinwheel. We zoom closer in, then back out as the triangles stack on top of each other. They overlap as the text "shemaroo" zooms into them. Many multicolored glass bubbles zoom out around the logo, a few zooming back in to become dots as the background fades to black and the logo becomes print. The pink text "INDIA KHUSH HUA" appears below.

FX/SFX: Nice CGI.

Music/Sounds: A catchy Indian style theme, with a bubbling sound when the glass bubbles first appear.

Availability: Current.

Editor's Note: None.