Empire Today

Background
Empire Today is a home improvement servicing company based in Chicago, Illinois. It was founded in 1959 as Empire Plastic Covers, then expanded to home servicing in 1965, removing "Plastic Covers" from its name. In 2002, the company was sold, renaming itself to its current name, "Empire Today".

Logo (1979-1984)
(1979)=

(1980-1984)=

Special/Superimposed Variants=

Logo: Over a blue background, we see the white word "EMPIRE". Above it is a stylized crown and below it, "588-2300".

Variants:
 * For early variants, the logo is smaller, "CALL" is seen to the left of it.
 * "CALL" can be omitted, or placed above the number instead.
 * Additionally, "DAY OR NIGHT" can be seen above said text in some commercials.
 * A version exists where "HOME SERVICE, INC." is seen under "EMPIRE".
 * The crown can also appear a few seconds into the end tag, with a "ding!" sound.
 * Some versions have the text in the wrong place and with slightly different scaling.
 * A "window" of the commercial at the corner of the screen could also appear.
 * One rare variant has this logo over a black background and is squeezed to the bottom of the screen, below the commercial window. The crown also appears after a few seconds.
 * Another variant exists where "588-2300" is simply superimposed onto the commercial with no additional text.
 * Starting in 1980, credit card logos for MasterCard and Visa appear on the end tag.
 * The endtag is sometimes superimposed onto the commercial. One commercial exists where it also fades, and another where the logo is blue.
 * An ultra rare version does not have the crown, the logo is squeezed to the bottom, and "EMPIRE" fades in later, as the number was the only text visible at first.
 * A similar superimposed version exists, but everything fades in at the same time.

FX/SFX: None.

Music/Sounds: The iconic Empire jingle: a barbershop quartet singing "five-eight-eight, two-three-hundred, Empire!" with the last note held out. Music/Sounds Variants:
 * Sometimes, a ding sound can be heard as the logo appears, or when the crown appears in some variants.
 * Starting in 1982, the chorus sounds slightly different.
 * Specific variants for some commercials:
 * 1. The chorus is different and they cheer at the end.
 * 2. A group of kids sing the jingle.
 * 3. The first few notes are played on a piano, but the 1982 "Empire!" is played at the end.
 * 4. A woman sings the jingle, over a pop-style instrumental.
 * The chorus was altered in 1983 and the jingle now includes a drum beat and an electric bass note at the end, derived from the above variant.

Availability: Seen on Empire commercials from the time period.

Logo (1984-1986)
Logo: Over a cartoon city environment, a carpet rolls in, carrying the yellow numbers "588-2300". As the carpet moves throughout the city, it becomes nighttime, as a large gold "EMPIRE" monument stands between two skyscrapers and illuminates. The carpet then fully unrolls and settles below it, as the monument shines.

FX/SFX: Cel/scanimate animation.

Music/Sounds: Same as the 1983 variant from the 1st logo.

Availability: Seen on Empire commercials from the time period.

Logo (1986-1989)
Logo: Same as the last logo, but the logo now takes place in a starry night background with skylines. At the center, a rainbow merges and forms, which reveal falling stars that form the "EMPIRE" monument from before. The camera stops, and the monument shines.

FX/SFX: Cel/scanimate animation.

Music/Sounds: Same as before.

Availability: Seen on Empire commercials from the time period.

Logo (2004-2015)
Logo: It depends on the variant. On all animations, "800-588-2300" pop in one-by-one to the jingle, then it slides down to make way for "EMPIRE TODAY", as an animated Empire Man slides from the left of the screen, holding a suitcase reading the company name. He then says "Today!" as he raises his arm, syncing with the end of the jingle.
 * Flooring (2004-2015): An animated Empire Man is seen holding a carpet. He then drops it down, and it unrolls onto the ground. As he shakes off his hands, another worker is seen installing window blinds. Then, the first worker grabs a large hardwood floor from the left and pulls it towards the carpet, with a couch on top of it. A cat then jumps on top of it, as the first worker sits back onto the ground and extends his arms, and the second closes the blinds.
 * Windows & Gutters (2004-2007): Three workers are working on the exterior of a 2-story house. One is installing gutters, another installing windows, a third installing wood siding.
 * All Services (2004-2007): It starts out as an inverted and faster version of Flooring's animation, but then the camera zooms out to reveal that it takes place inside of the 2-story house from the previous animation. A man is seen working outside.

FX/SFX: CGI animation.

Music/Sounds: Same as the 5th logo's 4th music variant.

Availability: Seen on Empire commercials from the time period.

Logo (2015-)
Logo: It's the same concept as the Flooring animation of the previous logo, except with the following differences: The animated Empire Man at the end walks up with the suitcase and jumps, transforming into a 2D version as "EMPIRE" slides in from the left next to the text. A smaller "TODAY" slides in from the right of it and flashes. Website information appears below.
 * The logo now takes place in a larger model house that now has a kitchen.
 * The animation is noticably simpler.
 * The number is black and fully 2D.

FX/SFX: CGI animation.

Music/Sounds: Same as the last logo.

Availability: Seen on Empire commercials from the time period.