Cinemark Theatres

Background
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the US & Latin America and previously operated in Europe, Canada and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.

1st Logo (1988-1989)
sc_8Xg7eRYM Logo: The Cinemark symbol from 1988 flips sideways from the right side of the screen, until the triangle pointed red film strip touches it. Three rings zoom in and the symbol shines. The logo then slides to the left corner of the screen. The laser beams carve Cinemark Theaters. Then Front Row Joe's cue begins introducing Joe, Elton, and Clyde.

Trivia: All animation was produced in San Antonio by Willming Reams, Inc., shot in 35mm on a Cinetron-controlled Oxberry Master Series Animation Stand. The music was recorded in Austin and mixed for Dolby Stereo by Skywalker Sound.

Technique: Mostly smooth traditional cel animation, with some aspects of the Cinemark logo being in CGI.

Music/Sounds: An upbeat jazz/jump blues/doo-wop tune in a fast pace starts, then the Cat Ushers (AKA: The Blue Brothers) sing.

Music/Sounds Trivia: The head usher was the lead singer in the first three Joe trailers. For the 4th trailer, it was decided to have Joe sing.

Availability: Extinct. Was used at Cinemark theaters during the period.

2nd Logo (1989-1990)
NGkagLotNic Logo: We see the Cinemark logo atop the Box Office, We then pan down to see a large car, and at the back is Front Row Joe. He hops out and grabs his ticket, and the ushers sing the rules for going to the theatre. Later on, the Peavey logo appears on the screen, and a laser outlines it, it then flips away, revealing the Cinemark logo. Joe clicks his fingers again and the ushers sing "Doo-Wah!!"

Technique: All animation was done by the team at Willming Reams Animation, San Antonio, TX.

Music/Sounds: A jazz theme for the singing part, and the voices of the ushers. Also, a synth laser zap is heard for the Peavey part.

Availability: Was used at Cinemark theatres in 1989.

3rd Logo (1990-1991)
bIeB9k4jlpo Logo: TBA.

Technique: Just like the first two logos, this was animated by Willming Reams Animation.

Music/Sounds: TBA.

Availability: TBA.

4th Logo (1991-1992)
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Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

5th Logo (1992-1995)
Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

6th Logo (1995-1997)
PY3ZJ9zkuxQ Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

7th Logo (1997-1998)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

8th Logo (1998-2004)
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Logo: We open with a man hand-turning a series of gears. As he pulls the lever, we shift upward to reveal a couple waltzing in fancy dress. We then pan left to view a jazz band performing, the front-most performer's trumpet zooms in and we travel inside it. The trumpet reveals a series of fans and moves out to reveal a Greek statue against a modern cityscape. The metallic birds fly away as we zoom upward and starfighters fly into view. The scene transitions to space battle as various starships hover around a model of the planet Saturn (with another statue below it, positioned as if holding the planet despite not actually doing so). Saturn dissolves as we again pan upward, then one starfighter explodes as it flies toward the center of the screen. We again transition to the entrance of an old-Hollywood style Cinemark Theater, zooming up until we see the then-new Cinemark logo. A white flash of light appears which dissolves away from the theater and onto the Cinemark logo against a black background. The logo flashes, and a series of spotlights write in the slogan "The Best Seat in Town" with thin lines above and below the text. A purple aroura is seen behind the logo, which holds for a few seconds before fading out.

Technique: The transitions, the planet Saturn dissolving, the white light, and the spotlights writing in the slogan. Done by creative director Scott Wilson at production company Mars Enterprise in Dallas, TX.

Music/Sounds: A series of soundtracks matching the theme of whatever's on screen, segueing into a triumphant orchestral theme with a single string note holding over the final logo. Composed by Lee H. Martin. An announcer (now-deceased voice actor Mark Elliott) says "Cinemark, The Best Seat in Town" over the completed logo.

Availability: Extinct.

9th Logo (2004-2005?)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

10th Logo (2004-2010s)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: Extinct. This trailer was seen on select Cinemark locations in the US as well as Cinemark locations in South and Central America.

11th Logo (2008-2010s)
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Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: TBA.

12th Logo (2017-2022)
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Logo: TBA.

Technique: Reused animation from Carmike Cinemas' "Coke" logo.

Music/Sounds: TBA.

Availability: First seen on Cinemark showings of Pirates of the Caribbean: Dead Men Tell No Tales.