Mattel Entertainment

Background
Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Monster High dolls, Ever After High dolls, and their very popular Barbie dolls. In 2011, they bought HiT Entertainment.

1st Logo (2000s-)
Logo: On a white background, the Mattel logo slides and zooms in until it reaches a comfortable position.

FX/SFX: The logo sliding and zooming, or none.

Music/Sounds: The ending theme, or none.

Variants:
 * Sometimes, the logo is still. Sometimes, the Mattel logo would be inside a square. One variant of this has the words "In association with" above the logo on a black background, it was seen on The Music in You, a bonus feature on the DVD of Barbie of Swan Lake.
 * An in-credit version exists.
 * Sometimes, there are ®/TM symbols next to the logo.

Availability: Common.
 * Can be found on Barbie: Star Light Adventure and Barbie & Her Sisters in a Puppy Chase.
 * The still version on a white background can be found on PollyWorld, My Scene: Masquerade Madness, and Dancing on Air - The Making of Barbie in The 12 Dancing Princesses (with a copyright notice) and on a black background on My Scene Goes Hollywood: The Movie and The Barbie Diaries.
 * The in-credit version is seen on the Barbie: Dreamtopia movie, which can be found on the DVD release of Barbie: Star Light Adventure.

Editor's Note: None.

2nd Logo (2010s)
Logo: On a black background, we see the Mattel logo on its side, spinning. The logo then rotates and slowly stops spinning, stopping in the logo's normal position. Copyright info fades in below.

FX/SFX: The logo spinning and rotating, or none.

Music/Sounds: None, or the ending theme.

Variant: A still version exists without any copyright notice.

Availability: The animated version can be found on Monster High: New Ghoul at School. The still version appears on some of the other Monster High movies, as well as the 2011-2016 web series Polly Pocket.

Editor's Note: None.