Reader's Digest Home Entertainment

Background
Reader's Digest Video (a.k.a. Reader's Digest Home Entertainment, and Reader's Digest Video And Television) was the home video division of American magazine Reader’s Digest.

1st Logo (1988-1999)
Logo: On a black background with several colorful lights at the bottom of the screen moving towards the left, a series of rainbow lines drop down at the top of the screen and draw in an alicorn figure. The eye of the alicorn glows, and it zooms out to the top part of the screen, with lights shooting off its wings, and sparkles appearing on it a lot. We zoom out through an “R”, and the text “Reader’s Digest”, with the “R” extended, and “Reader’s” on top of “Digest” (this was the magazine’s font and logo from 1963 to 2008, although the alicorn figure was dropped in 2001) zooms out underneath the alicorn, with "Digest" then wiping in. The alicorn continues to sparkle until the logo fades out.

Variants:

FX/SFX: Rather advanced animation for the 1980s.
 * From the late 1980s to the mid-1990s, a blue bar with the white text “HOME ENTERTAINMENT” in it wipes in underneath “Reader’s Digest”, and the background changes into a black/navy blue gradient color.
 * On UK releases, the ending is the same as the above variant but instead, the white text “VIDEO” wipes in.

Music/Sounds: A triumphant synth orchestral theme. There is a long whoosh sound as the alicorn zooms out and another whoosh as “Reader’s Digest” appears.

Music/Sounds Variants:


 * On some releases, the fanfare is modified and sounds more synthesized.
 * On UK releases, a soothing piano/string tune ending with a 3-note horn tune is used instead.Availability: Seen on a variety of special interest tapes from the era in the US and the UK. It also appeared on some rare tapes of Arthur, Adventures from the Book of Virtues, The Country Mouse and the City Mouse Adventures, and Franklin.

Editor's Note: None.

2nd Logo (1997-2007)
Logo: On a blue background, when the text Reader's Digest appears, when the VIDEO & TELEVISION text zooms, then shining lens flare again.

FX/SFX: The parts of the logo zooming in.

Music/Sounds: A new-age theme with a flute section.

Availability: Seen on later Reader’s Digest releases.

Editor's Note: None.