15 ATV

Background
15 ATV is a television station broadcasting to the island of Aruba, broadcasting on channel 15 on SETAR's cable TV system and VHF channel 8 on analog terrestrial television in the NTSC television standard. The station has the call sign of PJA-TV (following the standard in the Netherlands and the former Netherlands Antilles, with PJ call signs), though it goes by its branding of "ATV". The station is affiliated with the NBC television network, the only one not located in the United States (following the 2014 closure of VSB-TV in Bermuda), airing many American television programs for the tourists in the area, with programming from the network's flagship station WNBC in New York City during prime time and overnight hours. 15 ATV also broadcasts several local productions, including Noticia Awenochi, Time Out, Mesa Rondo, 15 on 15, Pulso Latino, Trend Alert, Stylish Living and live coverage of events and breaking news. 15 ATV's studios are located at Royal Plaza Mall in downtown Oranjestad.

(2013- )


Logo: Over a black background, we see the Papiamento text at the top that reads: Un produccion di Aruba Broadcasting Company (which translates to "A production of Aruba Broadcasting Company"). Below is the NBC peacock on top of "ATV", and below is "© Copyrights [YEAR]". The NBC peacock zooms in a bit, then zooms out, leaving a "light shadow" effect behind it. Then, the company name does the same with the same effect, and both the peacock and company name do the same, this time slightly longer. Once the logo finishes, it zooms out a bit.

Technique: The zooming and light shadow effect.

Music/Sounds: The iconic NBC jingle, which is for whatever reason distorted a bit and echoed. This specific version of the jingle is used as one of NBC's generic themes.

Availability: Seen at the end of programs from the said country.

Legacy: For an NBC affiliate, it's pretty dated, especially for the 2010s.