Sony Theatres

Background
Sony Theatres was a cinema chain operated by Sony Corporation of America, formed in 1994 as a rename of Loews Theatres (which was owned by Columbia Pictures Entertainment at the time). In 1996, the chain reverted back to the Loews name, and two years later, merged with Cineplex Odeon to form Loews Cineplex Entertainment.

1st Logo (August 1994-1997)
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Logo: On a background imprinted with "SONY THEATRES", "SONY THEATRES" scrolls past the screen, then a  "SONY THEATRES"-branded rectangle with a white outline moves up to the center, and the background shines diagonally to the right. A montage of clips from various movies throughout the years lasts throughout much of the trailer. Screens displaying "Hungry?", "Be Courteous", and "No Smoking" result in mentions of a concession stand, not talking during the movie, and not smoking. Near the end, Sony Theatres' gift certificates are promoted.

Films featured in the trailer, in order of appearance (list not complete):
 * The Producers
 * Strait-Jacket
 * Stir Crazy
 * Baby the Rain Must Fall
 * Family Business
 * Guess Who's Coming to Dinner
 * A League of Their Own
 * A Few Good Men
 * The Caine Mutiny
 * Postcards from the Edge
 * The Way We Were
 * Before I Hang
 * Fort Apache the Bronx
 * Ghostbusters
 * Modern Romance
 * On the Waterfront
 * Close Encounters of the Third Kind
 * When Harry Met Sally...
 * National Lampoon's Animal House
 * Hellcats of the Navy
 * Avalon
 * There's a Girl in My Soup
 * Touch of Evil
 * The Cheap Detective
 * Duck Soup
 * Young Frankenstein
 * The Adventures of Baron Munchausen
 * The Big Picture
 * Alvarez Kelly
 * Lawrence of Arabia
 * The Return of the Pink Panther
 * From Here to Eternity
 * Lost Horizon (1937)
 * Christine
 * Starman
 * Jason and the Argonauts
 * Road to Rio
 * Gilda
 * Holiday
 * Beat the Devil
 * Roxanne
 * Tootsie
 * Used Cars
 * Bugsy
 * Cat Ballou
 * Murder by Death

The trailer ends with the formed "SONY THEATRES" logo from the beginning.

Technique: Mostly footage from various movies from the Sony Pictures library (although some films from other studios are included as well), plus some CGI animation and graphics. Produced by Cinema Concepts.

Music/Sounds: TBA.

Availability: Extinct. Seen at Sony-branded theatres during the mid-1990s.

2nd Logo (August 1994-1997)
Logo: On a black background, the letters "S", "O", "N", and "Y" (in red) zoom up and away from the screen, each with two purple sparklights on either side of the letter. A series of violet diamond-lights (Not unlike those from the Cineplex Odeon 1985-1999 trailers) appear above the "Y" and quickly fold from top to bottom, and then fly towards the "Y" as it transforms into a Pioneer-esque tuning fork. A series of blue lights appear and from an oval above the top of the fork, which then bends up and down while the fork floats down off the screen. Once it's gone, the purple lights explode into a starburst which then splits into several smaller light beams which fly off the screen as a red starburst carrying a similarly colored bar flies onto the top half of the screen. When the bar is in place, a series of white light bars write out the "SONY THEATRES" text (in blue). The words "A" (top), "Surround", "Sound", "Stereo" (middle) and "Presentation" (bottom) fly into place underneath the bar, with "Presentation" stretched out to fit underneath the other text. A gloss-shine effect appears across the red bar until the logo fades out.

Technique: Model-based animation mixed with some CGI.

Music/Sounds: A dreamy synth fanfare with a triumphant cinema-like bridge, which transitions to a "droning" noise near the end.

Availability: Extinct. Seen at Sony-branded theatres during the mid-1990s.