NCM Cell Phone Policy Trailers

(2003-2007)
Opening: The Regal Entertainment Group logo appears over a dark, starry background, with the Regal Cinemas, Edwards Theatres and United Artists Theatres logos below. Two film projector graphics are at the top-left and right areas in frame.

Trivia: According to a Regal employee, the film projectors are intended to signal the projectionist to reel up the movie to the projector.

Variant: Sometimes, "silence your cell phones now please" and a Cingular logo are between the REG and chain logos.

FX/SFX: None.

Music/Sounds: Some soothing music.

Availability: Extinct.

(2007-October 29, 2018)
Nickname: "Floating Opening"

Opening: The logo of the theater fades in (or in the AT&T variant, cuts in) over a dark, shadowy background. The logo sponsoring the trailer appears in some way (the AT&T logo spins multiple times before stopping; the Sprint logo juts in from the left and stops midway, "Sprint, The Now Network" appears after.) The REG logo is under a spotlight and dust particles are shining. The words "Please silence your cell phones now." between the REG and sponsor logo. Under both logos are the Regal Cinemas, Edwards Theatres and United Artists Theatres logos. About 20 seconds in, two film projector graphics appear at the top-left and right areas in frame. They then spin and a light comes out of it. As this happens, the REG logo is ever-so-slowly spinning to the left.

Known Versions:


 * Regal Cinemas
 * Regal L.A. Live
 * Cinemark Theatres
 * AMC Theatres
 * Hollywood Theatres
 * Kerasotes
 * Showplace Icon
 * Cobb Theatres
 * Goodrich Quality Theatres
 * Young Frankenstein (2016 re-release)
 * Paper Towns: Night on the Towns
 * Rocky IV: Rocky vs. Drago
 * Generic "Enjoy the Show"

Variant:
 * A 3D version was occasionally shown. It is the Sprint variant, with an added disclaimer to put on your 3D glasses for "the best experience". A video capture of the variant existed on YouTube, however it has since been removed.
 * A version sponsored by Geico is known to exist.
 * 2014-2018: The phone company logo was removed and the "REGAL ENTERTAINMENT GROUP" text is less spaced out. Regal Cinemas' logo is changed to a new logo in the REG typeface, and the Regal, United Artists and Edwards logos are brighter, larger, and under the REG logo.
 * A variant has the logo replaced by the text "Enjoy the show!" with "Please be quiet and courteous to others" below. This is seen in smaller cinema chains and independent theatres carrying the Noovie pre-show.

FX/SFX: Well done CGI work for the mid-2000s.

Music/Sounds: A soft piano/flute bit with some synth in the beginning. During the beginning, a female announcer says "Sprint/AT&T asks you to please be quiet and courteous to others, and silence your cell phones now."

Music/Sounds Variants:
 * A different composition by Danny Elfman is used in the Sprint variant.
 * In the Geico variant, the announcement is changed to "Geico asks you to please be quiet and courteous, and silence your cell phones now."
 * In the version without the phone company logo, the announcement is changed to "Please, be quiet and courteous, and silence your cell phones now."

Availability: Extinct. Was seen in nearly all Regal, Edwards and UA theaters between 2007 and 2018, before it was replaced with the 2018 Regal logo.