Sub

Background: Sub is a Finnish commercial channel launched on August 15, 2001. The channel is operated by MTV Oy, the commercial television company also operating the most popular commercial station in Finland, MTV3. MTV Oy already had a short-lived free cable channel TVTV!, that was in operation between 1999 and 2001, featuring re-airings of popular exported American programs which had already aired on MTV3. Subtv was launched as the result of combing TVTV! and a local digital channel CityTV into one. The commercial channel became quickly popular among youth viewers during that decade. After the acquisition of MTV Oy in 2005, Swedish media company Bonnier had the ownership of the commercial channel partly, that would later become fully owned by them since 2007. In early years, Subtv adapted water as the channel's primary theme. Between 2005 and 2008, the channel's theme focused around a lonely tree. When the channel was renamed simply as Sub from January 16, 2008, the channel theme was then centered around different colored cubes. The channel would be then changed drastically on November 3, 2013, while abandoning the cube theme completely.

Note: Majority of these logos can be seen in the following video. Another video contains also wide collection of ad-break bumpers of the channel used between 2001 and 2007.

1st Logo (August 15, 2001-September 1, 2003)

Subtv (2001)Subtv (2002)

Nicknames: "subtv", "Finnish Space Pod", "Round Space Pod", "Rubber Seats"

Logo: A round space pod with the channel logo placed on it, is rotating at the center of a yellow background until it starts spin around rapidly with multiple, long attachments emerging from it. One of attachment covers the screen, as we then move on to showcase of different objects rotating at one placed on a white background with minor details and quick transitions between them. First one shows jiggling round object with stylized "SUB. SELKEITÄ KUPLIA" in front of it, the second one is showcasing a sleek chair-like object on a yellow and grayish blue background, the third one features a banana-like, inflatable seat on white and purple background with stylized "SUB. SYVÄLTÄ JA VIILEÄ" and the fourth one features blue object with "SUB. EI NARISE" text in front of it. During a fifth, rapid transition, we briefly see the next object rotating around with spikes attached to its top part before we then get to another shot of the same object on the right side on a with stylized "SUB. KARKEA JA JUHLAA" briefly seen on the left side. The space pod then smashes to the screen, changing the background back to yellow, as it starts to rotate at the center with "SUB. ON TELLUKSELTA" text rotating to the opposite direction at rapid speed. We can quickly see another smooth seat rotating in front of six-pointed star base with "SUB. VIIHTEEN JAKORASIA" text seen briefly. The next one shows futuristic seat with "SUB. LUPA TUIJOTTAA" text. We then have even faster transitions with blue flower seen for half a second, as we then move to second last object being purple, spiky rubber ring with "SUB. ASIATONTA VIIHDETTÄ" text in front of it and the last object being simple red rubber seat. At last, we then transition to the stylized channel logo "subtv" with letter b being slightly taller than rest of it, on a blue background with multiple bubbles rising from the bottom.

Variant: An abridged variant exists as showcasing last few of the objects before it transitions to the channel logo on a blue background with bubbles.

FX/SFX: CGI objects, rapid transition effects, bubbles on a blue background.

Music/Sounds: Bouncy and funky theme. The abridged variant plays the last part of the theme.

Availability: Extinct. The long variant was available on the channel's website. The short variant is played after the regular program has ended.

Editor's Note: None.

2nd Logo (September 1, 2003-August 29, 2005)

Sub (2003-2005)

Nicknames: "subtv II", "Underwater Subtv", "Deep Sea", "Blurry Bubbles"

Logo: On a dark, underwater background, we have a blurry animation of bubbles raising from the bottom of the screen. The channel logo appears, emerging from the flow, as we keep getting a cleaner view of it on a bright, light blue center with raising bubbles seen on further and dark sidelines. The "b" on the logo flashes briefly, before screen quickly becomes blurry again and fades to black.

FX/SFX: Blurry CGI effects on bubbles, lightning and the logo itself.

Music/Sounds: Short synth tune with small jingle heard at the end.

Availability: Extinct. Generally played after the regular program was concluded.

Editor's Note: None.

3rd Logo (August 29, 2005-2006)

Subtv (2005-2006)SubTV (2005-2006)

Nicknames: "subtv III", "Lonely Tree", "Orange Tree"

Logo: On a orange background, we see line of simple dots hopping to the audio on the top of the screen with the channel logo set on the center of the line. Top part of the screen then opens up (and the logo disappearing along with it) in form of dots, to a cloudy sky. In far distance, we then see the silhouette of a lonely tree colored same as the bottom background with the bright shadow of a tree being slowly formed, we have quick cuts as we come closer to the tree, as the sky background changes and the tree becomes stylized, three dimensional object with multiple bright orange dots as leafs hanging on it, while we keep rotating around it. We then see the camera approaching through shafts to view of the tree pointing upwards and dark mirror image of it pointing down. The camera keeps moving further to between the real and mirror image, as we then cut to white background with orange shafts with green leaves growing up. We then have another shot of the black tree on a orange background with white flowers forming on shafts and another shot of green leaves flying away from the tree, where yellow tulips growing up. We then have series of different, scrolling shots of the tree with yellow flowers growing on it and yellow silhouette of a person swinging on the hanger. As the camera moves up to top of the tree, flowers become more brighter yellow. The screen brightens and we cut to the lonely tree on the orange field, as the channel logo appears to the right side, while orange dots are covering the top part of the screen.

Variant: Short variant features a close-up shot of orange tree's shafts full of leaves on a white background. These leaves then fly away and new bright yellow leaves grow up, as we scroll to right. We can also see the channel logo on a orange rounded rectangle base, zooming in to the right side of the screen.

FX/SFX: CGI background, dots, leaves.

Music/Sounds: Calm and relaxing theme that features a guitar.

Availability: Extinct. Again, the short variant is featured right after the program's ending.

Editor's Note: None.

4th Logo (2006-January 16, 2008)

Subtv (2006-2008) Nicknames: "subtv IV", "Dark Blue Tree"

Logo: Same premise as the 3rd logo's short variant, except the tree is now colored dark blue on a dark orange background. Dark cyan leaves have also now detailed appearance, while growing flowers have soft petals with orange heads. The channel logo lacks the base around it and it is seen floating already on the background as the camera scrolls further right.

FX/SFX: Detailed and simplistic leaves.

Music/Sounds: TBA.

Availability: Extinct. Once again, could be spotted at the end of the program.

Editor's Note: None.

5th Logo (January 16, 2008-April 2010)

Sub (2008-2010)Sub (2008-2010)Sub (2008-2010)Sub (2008-2010)Sub (2008-2010)

Nicknames: "Cubes", "Sub Cube", "Subville", "Escape From the Mundane"

Logo: We have different abstract setting going on before we see shining edges fading in, as it is revealed to be mirror image of the shiny cube with round edges and different color scheme. The rotating cube moves further back to the right side of the screen, as we get better view of the cube's side displaying the stylized, white "b" on it. The "SU" appears to the left side of the cube, forming the channel logo of that time, as we can see other, differently colored cubes flying or rotating at one place on a light blue background.

Trivia: Created and designed by Wonder Inc. (Wonder Creative).

Variants: Six variants are known to exist. The amount of colored cubes seen on the background at the end varies between variants. Hammock: A woman is sleeping on a hammock, that is attached to two thin pillars on bright forest, while umbrellas are hopping at one place along the ambient music and large cherries are set all around the forest. The cube in this variant is colored orange. Bridge: We see a couple slowly walking on a bridge on a ocean, as the bridge keeps forming new logs towards the lonely island seen on far distance. We can also see random boat on the left side and pieces of palm tree branches on both sides of the screen. In this variant, the cube is colored yellow. Sandcastle: The couple is seen walking slowly right past the large sandcastle with small lights seen on it in a night-time beach. In this variant, the cube is colored pink. Pool: We see someone jumping to the pool in slow motion with surreal palm trees, two pairs of beach chairs and woman wearing a bikini looking towards the ocean background. This variant features light blue cube. Sunglasses: We have a close-up shot of sunglasses with reflection of them displaying a tulip's sprouting. The cube is colored light blue in this variant. Forest: We see kids running around on a forest with fishes floating in the mid-air. The cube is featured here with a green color scheme. FX/SFX: Mix of live-action actors and CGI background details, cubes on a light blue background, the single cube.

Music/Sounds: Varying type of quiet ambient music in each variant, that has three-note tune with futuristic jingle often heard afterwards.

Availability: Extinct. It was possible to be spotted every time before the program is about to begin.

Editor's Note: None.

6th Logo (April 2010-September 2011)

Sub (2010-2011)Sub (2010-2011)Sub (2010-2011) 10th anniversary variation (2011)10th anniversary variation (2011)

Nicknames: "Cubes II", "Sub Cube II" "Subville II", "Escape From the Mundane II"

Logo: It's the same logo and the same premise as featured in the previous 5th logo, except with different type of variants. Cubes seen at the end of the ident come in different numbers as well including more color variants.

Variants: Street: We have a first person view of the town's street full of people having their time. The camera is slowly zooming-in over the table, while unknown person puts the water jug in the middle of the view. Despite this, the camera keeps zooming through the water jug, as this transitions to the different setting of ancient temple hall with people seen in same positions as seen previously on the street. Rain: During a rainy weather on a open field, we see two children running. The time freezes and the camera moves through one of frozen drop of rain, as this transitions to the same setting with kids with different clothing, running now on bright field with butterflies flying around during a sunset. In this variant, the cube is colored light green. Boat: On a noisy town, we see a man taking off dried laundry from clothes line on a terrace. As the window moves past the screen, this transitions to the scene with the same person now pulling up the rope on a boat. The cube in this one is colored pink. Pool: The camera is moving on right, as we see two workers at their job on during a rainy weather. As a woman walks right past them and opens her umbrella, this makes a transition to a different shot of same workers now hanging on a lake-sized pool, while looking at the woman, who keeps walking right past them with brief glimpse of a person reading a newspaper on beach chair on right. The cube in this variant is colored light blue. Cottage: We have extreme distant view of summer cottage on a island with dragonfly flying on the screen. The camera keeps moving down to the sea, where we transition to the bright view of large city with helicopter flying on the background and the same cottage located on the top of a skyscraper. In this variant, the cube is colored orange. A 10th year anniversary variant is played like any variant mentioned previously, except we then transition from the mirror image of the cube into a dark void full of numerous, floating items such as sweets, lollipops, tea bowl etc.. When the channel logo is formed, a "10 vuotta" text appears below it that then fades out and the text of "tarinan voimaa" fades in. There are winter variants similar to regular variants, except the purple cube is now solid as ice and detailed on dark, winter-themed sky background with northern lights. "SU" is also more detailed and there are only few cubes floating around with each one of them having a flame inside of them. FX/SFX: Relatively same as the previous logo.

Music/Sounds: Varying types of quiet and repetitive bass-like sound that resembles of clock ticketing with occasional background noises. We then heard quiet, futuristic rendition of three-note tune heard in previous logo with low tone sounds heard at the end.

Availability: Extinct. See the previous logo.

Editor's Note: None.

7th Logo (September 2011-November 3, 2013)

Sub (2011-2013)Sub (2011-2013)Sub (2011-2013)Sub (2011-2013)Sub (2011-2013)

Nicknames: "Cubes III", "Sub Cube III", "Subville III", "Escape From the Mundane III"

Logo: Same as the previous logo, except the ending segment of the ident is completely re-animated. Cubes are more cleaner and detailed than previously, as the main one becomes a completely solid, round cube object once it floats into its position in the center of the screen. The background also consists of gray void with other detailed cubes floating around with color types now decreased to three.

Variants: All five variants are closely the same except the re-animated end segment. The following colors sets for cubes in each variant are: Street: Pink, orange, gray. Rain: Green, yellow, gray. Boat: Blue, green, gray. Pool: Yellow, blue, gray. Cottage: Orange, black, gray. FX/SFX: Cleaner CGI animation for floating cubes and the channel logo itself.

Music/Sounds: The beginning part for each variant is the same, except the three-note tune at the end segment is re-composed.

Availability: Extinct. See the 5th logo.

Editor's Note: None.

8th Logo (November 3, 2013-May 14, 2018)

Sub (2017)

Nicknames: "Sub.", "Generic Sub"

Logo: On a grayish background, the "sub." is placed on the right side of the screen with couple of floating, purple paper clips raising and then falling down on the constant pattern. We then cut to the extreme close-up shot, featuring the left corner part of the channel logo with paper clips repeating the pattern.

FX/SFX: Paper clips with drop shadows, the logo with lightning effects on the background.

Music/Sounds: Subdued humming-sound heard in the background.

Availability: No longer current since the brand new channel look debuted on May 15, 2018. There are most likely more variants to be found.

Editor's Note: None.

9th Logo (May 15, 2018-)

Sub (2018)

Nicknames: "Sub. II", "Generic Sub II"

Logo: On a simple background, we see the channel logo zooming-out further into a light blue box with the background quickly pushed aside in form of sidelines, revealing bright background. The box is then cut into four lines with the channel logo multiplying on each line with different sizes (leaving the second lowest line transparent). These lines then rapidly sliding to the right, where they are being cut in layers, while slowly moving off from the screen.

Variants: TBA

FX/SFX: Sliding/forming blocks.

Music/Sounds: Fast paced bass boost-type beat.

Availability: Current. Could be spotted after the ending of the program.

Editor's Note: None.