Fifth Season

Background
Fifth Season (formerly IMG Original Content and Endeavor Content) was a film and television production company that was formed in 2015 as IMG Original Content as a reorganizing of the US branch of IMG Productions. When WME-IMG was changed to Endeavor in late 2017, the division became "Endeavor Content" through a merger with WME Entertainment. In January 2022, the film division was sold a majority stake to South Korean entertainment and retail company CJ ENM. On September 7, 2022, the company rebranded to its current name to distinguish itself from its former parent company, Endeavor.

(2016-2018)
Logo: On a black background, we see the three slashes from the IMG logo's "M" lighting up. Then the light shines and wipes in the text "IMG" with "ORIGINAL CONTENT" below the logo. The light shines again as we see the slashes, and then the logo turns.

Variants: FX/SFX: The light moving.
 * On films, the logo is longer, and the text reads "IMG FILMS".
 * A still version exists.

Music/Sounds: A cymbal clash followed by a twinkle.

Availability: Seen on IMG's original programs, like Steve, Miss Universe pageants, The Wonderful World of Disney, United We Stand: The Ali Summit, the revival of Showtime at the Apollo and Model Squad, among others. The film version is seen on Gleason and Dirty 30.

Editor's Note: None.

1st Logo (2018)


Logo: On a black background, we see the text "ENDEAVOR", with the word "CONTENT" below the logo.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on season 1 of Killing Eve.

Editor's Note: None.

2nd Logo (2018-2022)
Logo: The background consists of white lights which is revealed on a concrete background, with "ENDEAVOR" and "CONTENT" connected with a slashes. The position turns over the camera and the lines then "shrinks" to form a current logo which consists of "ENDEAVOR CONTENT" stacked into bottom left and top right, with slashes formed by words. This finished products is over a grey concrete background.

Variants:
 * On shows that they produced the logo is sped-up.
 * On The Wonderful World of Disney: Magical Holiday Celebration, the logo is shortened.
 * On shows distributed by this company the text at the top reads "INTERNATIONAL SALES BY".
 * On Book Club, the animation is different, here we have the same flashing light but it appears on a different background and the same text appears on it, then when the lines connected the text flashes and the camera positions off-center.
 * A print version of this logo exists.

FX/SFX: The line "shrinking".

Music/Sounds: Silent or the opening theme.

Availability: Common. It was seen on Endeavor films from the era like Capone and The Informer. It also seen on new seasons of Killing Eve, as well as new shows such as The First, Tokyo Vice, Roar and Nine Perfect Strangers, among others. It also appears shows previously produced by IMG which are Steve and The Wonderful World of Disney.

Editor's Note: None.

3rd Logo (2019?-2022)
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Logo: It starts with a neon blue layer on a white background, which reveals the current Endeavor Content logo on a silver gradient backdrop (unlike GTA V and Call of Duty-like style). The lines then moves over to matches the current logo as seen in previous, with "ENDEAVOR CONTENT" lines parts popping up. As it does, the parts of the logo then fully formed then "flashes" to reveal a logo seen in the previous one.

Variants:
 * On Truth Be Told and See, the logo is next to the Chernin Entertainment logo.
 * On Life & Beth the logo is shortened.

FX/SFX: The lines moving, the parts of "ENDEAVOR CONTENT" popping up.

Music/Sounds: Same as the previous logo.

Availability: Seen on some Endeavor films used tandem in previous logo like Bill and Ted Face The Music and Pig.

Editor's Note: None.