NBC On Demand

Background
NBC On Demand is NBC's VOD service.

1st Logo (2010-2013)
NZdEVNXrmYY Nickname: "Blue Peacock" Logo: Inside a studio, we see the NBC peacock emerging. Three of its feathers light up to the tune of the NBC chimes. After that, a blue peacock turns into place at the middle of the screen. A circle with a play symbol appears, and it slides to the left as the text "OnDemand" reveals itself. The logo slightly zooms in. FX/SFX: The peacock moving. Music/Sounds: The NBC chimes are heard first, then whooshes as the peacock moves. Availability: Extinct. Editor's Note: None.

2nd Logo (2013-2018)
ltjF0BAqm2c Nickname: "Rainbow Paint" Logo: On a silver and white gradient background, the rainbow liquid paint splatters each other with colors including electric lime, razzle dazzle rose, absolute zero, red, neon carrot and laser lemon. On the neon carrot ball painting, we pan to the right and then the paint forms the peacock shell before the "NBC" text fades in. FX/SFX: The paint splattering. Nice CGI. Music/Sounds: A piano synth tune with the NBC chimes at the end. Availability: Extinct. Editor's Note: None.

3rd Logo (2018-)
Logo: On a black background, we see the NBC logo unfolding, similar to the classic Laramie logo. The peacock then morphs into the current logo, as the text "NBC" slides in from below. "PRESENTS" fades in. FX/SFX: The peacock morphing. Music/Sounds: A synth version of the NBC chimes. Availability: Common. Can be seen on NBC On Demand programming. Editor's Note: None.