Lucasfilm Ltd.

Background
Lucasfilm Ltd., LLC is a company founded by George Lucas. Lucasfilm formed THX (later spun-off in mid-2002), Skywalker Sound, Industrial Light & Magic, LucasArts, and Lucas Digital Ltd. On October 30, 2012, The Walt Disney Company purchased Lucasfilm for $4.05 billion. Walt Disney owns the rights to most films produced by the studio that were released by both 20th Century Studios and MGM (while Lucasfilm retains the copyright). Paramount owns the distribution rights to Lucasfilm-produced films that they released with Lucasfilm retaining their copyright. Universal owns all rights to the films that they released, as does 20th Century Studios (itself now owned by Disney) in the case of Star Wars. With Disney's purchase of the studio, distribution of the studio's future films are handled by Walt Disney and the studio's television output is controlled by Disney-ABC Home Entertainment and Television Distribution (although CBS Media Ventures controls the distribution of The Young Indiana Jones Chronicles).

1st Logo (August 2, 1973-1996, April 17-May 4, 2020)
Nickname: "The Neon Text"

Logo: On a black background, some neon green text reads:

A LUCASFILM LIMITED Production

The text is normally in a Franklin Gothic Demi Bold font.

Variants:


 * This text was often shown in different languages depending on the country, sometimes in all-capital letters and different fonts. It may also be referred to as Lucasfilm Ltd., Lucasfilm or Lucasfilm, Ltd.
 * The first film with the logo, American Graffiti, reads "A LUCASFILM LTD/COPPOLA CO. PRODUCTION".
 * The original Making of Raiders of The Lost Ark featurette has red text.
 * The trailers for Raiders of the Lost Ark superimposes the "A LUCASFILM LIMITED Production" text in yellow over the opening scene for the trailer.
 * On some 4:3 airings and prints of the original Star Wars trilogy, the logo is squished to fit the 4:3 aspect ratio.
 * In several pre-1997 releases of Star Wars: Episode VI - Return of the Jedi in foreign markets, the logo is sometimes in yellow.
 * At the end of Radioland Murders, the font is the same as it is on The Young Indiana Jones Chronicles and movies' in-credit notice, minus the "Amblin" credit and in green.
 * The Young Indiana Jones Chronicles and movies superimposed it in white and a different font, reading "A LUCASFILM LTD. Production in Association with AMBLIN ENTERTAINMENT" below (the Indiana Jones films never showed or credited Amblin, though an old documentary on The Last Crusade superimposes the Amblin logo).
 * There is a "remastered" version of this logo.

FX/SFX: None.

Music/Sounds: On the first three Star Wars films and the Ewok television films, the second half of the 1953/1982/1997 20th Century Fox Film Corporation fanfare. Silent on More American Graffiti, Radioland Murders, and the 1995 CBS/Fox Video Hong Kong Laserdisc release of Star Wars Episode VI: Return of The Jedi (the 20th Century-Fox logo was removed in favor of the CBS/Fox Video logo); the opening theme of the theme plays on other films.

Availability: Can be seen on the original (pre-1997) theatrical and home media releases of the original Star Wars trilogy (preceded by the 20th Century Fox logos), American Graffiti and the sequel More American Graffiti (the latter two preceded by the Universal "Zooming Globe" logo). Post-1997 prints of the original Star Wars trilogy now use the 1996 logo. However, 20th Century Fox Home Entertainment released pre-1997 prints of the original Star Wars trilogy on DVD for a limited period of time in 2006 as well as a box set in 2008. This logo was not on the original Indiana Jones films, Twice Upon a Time, or Latino; an in-credit text notice was used instead. The "remastered" version appears on the last four episodes of the 7th season of Star Wars: The Clone Wars.

2nd Logo (May 20, 1988-July 3, 1996)
Nicknames: "Logo Shining", "CGI Logo Shining"

Logo: On a black background, we see some gold text that reads:

A LUCASFILM Ltd PRODUCTION

The text is written in a fancy Art Deco font with "A" and "PRODUCTION" in normal font respectively. "Lucasfilm" is arched and two symbols somewhat resembling bolts are between "Ltd".

FX/SFX: The shining of the logo.

Music/Sounds: Silence or the opening theme of the movie.

Availability: Extremely rare.
 * The only films it is known to appear on are Willow and Tucker: The Man and His Dream. Its final appearance was on early trailers for Star Wars Trilogy Special Edition.
 * It doesn't appear on Radioland Murders despite showing the print logo on the cover.

3rd Logo (November 22, 1996-2015?)
Nickname: "Logo Shining II"

Logo: On a black background, we see some black text with a dark green outline, which reads:

LUCASFILM Ltd

The text is written in the same style as before. As it sparkles, the text changes color to silver and then to gold.

Variants:
 * On Star Wars: The Clone Wars (2008 television series) and Star Wars: Rebels, the logo is sped up, usually with a copyright notice for Lucasfilm Ltd. under the logo as it animates (except for director's cut episodes and some normal episodes in rare cases).
 * On the trailer for Indiana Jones and the Kingdom of the Crystal Skull, the logo is bronze and solid, and superimposed over the footage in the trailer.
 * On Red Tails, the logo is slowed down.
 * On Double Victory: The Tuskegee Airmen at War (highlights version only), there's a copyright notice.
 * In 2012, this logo was enhanced for 3D. The logo goes from silver text to gold text with a dark green shadow, hovering in a certain angle.
 * On Strange Magic (including the trailers), an Imp dances across the screen, spraying a love potion around, which reveals the 2012 logo. The logo then continues as usual.

FX/SFX: The shining and color-changing effects.

Music/Sounds: Same as the first two logos. In all six Star Wars films, the TCF fanfare, composed by John Williams, was used.

Music/Sounds Variants:
 * On Star Wars: Clone Wars (2003 television series), lightsaber noises are heard.
 * On Star Wars: The Clone Wars (film), Clone Trooper dialogue is used.
 * With the digital releases of the live-action Star Wars films (except the original Star Wars, later retitled Star Wars: Episode IV - A New Hope, still owned by 20th Century Fox), it uses the re-orchestrated final notes from the end title medley of Star Wars: Episode V - The Empire Strikes Back by John Williams, in place of the 20th Century Fox fanfare as Disney removed the former's logo after acquiring the digital rights to those films, until the Disney+/4K prints which brought the fanfare back, but instead uses the next logo, shown below.
 * The Strange Magic variant has the Imp's vocals and sounds corresponding to the animation.

Availability: Can be seen on the Star Wars prequel trilogy and 1997-2015 prints of the original trilogy, as well as other Star Wars media today including the DVD of Ewok before the 20th Century Fox logo. Also appears at the beginning of Indiana Jones and the Kingdom of the Crystal Skull (before the custom Paramount Pictures logo) and on all 1997/1999 prints of The Young Indiana Jones Chronicles television films (some prints of Young Indiana Jones and the Attack of the Hawkmen remove this logo), Empire of Dreams (after the Fox Television Studios logo), Double Victory: The Tuskegee Airmen at War (highlights version) and Red Tails. The enhanced version was seen on the 2012 3D reissue of Star Wars Episode I: The Phantom Menace and Strange Magic. It also appeared on the planned 3D reissues of the (then) remaining Star Wars films, which were eventually released at Star Wars Celebration VII. The music version appeared on the 2015 Digital reissues of all the Star Wars films except for Episode IV - A New Hope, which was still owned by 20th Century Fox at the time. Its first appearance was on the final theatrical trailer for Star Wars Trilogy Special Edition (an earlier version, which was attached to the theatrical release of Independence Day, used the previous logo instead), and it debuted in full just two months later on the Special Edition of Episode IV - A New Hope.

Legacy: This logo is very popular among Star Wars fans.

4th Logo (April 16, 2015- )
Nicknames: "Logo Shining III", "Enhanced Shining", "Metallic Shining"

Logo: Light shimmers over the Lucasfilm logo in the same style as the previous logos, basically more enhanced in chrome silver text with a moving effect inside of the "LUCASFILM" text that appears to be a pale green.

Trivia: Devastudios created the Star Wars brand logo to coincide the launch of The Mandalorian. According to Devastudios, Industrial Light & Magic (ILM) provided the models of the characters in the Star Wars series and use the lighting for both the Jedi (blue) and the Sith (red) to match the design aesthetic of this logo.

Variants:
 * On the Star Wars: Trials of Tatooine teaser trailer, the logo is above the ILMxLAB logo, the URL, and the Skywalker Sound logo, all of which are in chrome. Also, the pale green moving effect is gray.
 * On the 2017 game Star Wars Battlefront II, copyright information is shown below.
 * On trailers for The Book of Boba Fett, the logo shines as normal but the metallic texture of the logo is replaced with a cyanish green material with red rust as a reference to Boba's armor.
 * On the 2020 Disney Investor Day, transitioning from the FX on Hulu panel, from the logos of Hulu, Star, Star+ and Disney+ Hotstar, via the Star Wars logo, the logo is in a background of a starry sky in the Star Wars series and stops shining after forming as it's not fading out and slowly zooms in instead. At the end of the panel, the logo is shining and fading to the National Geographic logo, as it's transitioning to the National Geographic panel.
 * On trailers for the Obi-Wan Kenobi series, the logo is in a sand-like color scheme and doesn't shine. A bit of sand comes from the left before completely disintegrating the logo.
 * On Obi-Wan Kenobi itself, the logo has a slightly different shine, and is in a brownish gold color.
 * On the first trailer for Willow (2022), the logo is brownish gold in a dark watery background while blue lights shine around the logo.
 * On the second trailer for Willow (2022), the normal logo shines as usual on a very dark watery background, but then blue lights appear and turn the logo brownish-gold, and the logo resumes shining, but blue lights are now shining around it.

FX/SFX: The moving effect inside of the text.

Music/Sounds: The opening theme or silence. The Disney+/4K prints use the TCF fanfare, composed by John Williams.

Availability: Current.
 * Debuted on the second teaser trailer for Star Wars: The Force Awakens (the first teaser trailer did not have any logos at all).
 * The logo later appeared on the film itself as well as on Rogue One: A Star Wars Story, Star Wars: The Last Jedi, Solo: A Star Wars Story and Star Wars: The Rise of Skywalker.
 * This logo might be seen on future films from the studio.
 * It also appears on the EA-published Star Wars titles including Battlefront (2015), Battlefront II (2017), Jedi: Fallen Order and Squadrons, as well as on Disney's releases of the Star Wars Prequel and Original trilogies from 2019 on Disney+ which restores the 20th Century Fox logo (albeit without the News Corporation byline).
 * It's also seen on Star Wars television series on Disney+ starting with The Mandalorian, the final season of Star Wars: The Clone Wars and The Book of Boba Fett, it is also expected to be seen on the TV adaptation of Willow.

Legacy: Some people (especially Star Wars fans) might be disappointed about the absence of the 20th Century Fox logo in favor of this logo on the digital reissues of Star Wars, though luckily these fans will be pleased on its restoration on the Disney+/4K prints in 2019.