SM Entertainment

Logo descriptions by LOCALCOWBOY.

Captions by LOCALCOWBOY.

Background: SM Entertainment Co.,Ltd. (formerly "SM Studios") is South Korea's largest entertainment company. Founded in 1995 by Lee Soo-man. The company has developed and popularized numerous K-pop stars with huge global fandoms. Plus, it's notable talent agents that have been signed to S.M. Entertainment/SMTOWN alumini include Kangta, EXO, SNSD, JMin, Red Velvet, NCT, Super Junior, etc. This is located and headquartered in Seoul, South Korea, in which it consists of K-pop, dance pop, R&B, and EDM music, as well as film and TV producting industry.

1st Logo (1997-2017) Nickname(s): "Star Musuem Entertainment", "The S.M. Smooth and Cursive Drawing Font", "The K-Pop Logo", "The "S" and "M" Sketch Writing".

Logo: It's only just the 1997-2017 SM Entertainment print logo, but the logo never moves at all. So, we see a smooth writing of "S.M." in the middle on top in either light rose or pink with two big dots in between the two letters "S" and "M". Below the SM sketch writing it says S.M. ENTERTAINMENT spreaded into it's own position, all in capitals and in a black fashionable font.

Trivia: This logo was also used onscreen on music video thumbnails and on hit albums on 1997-2017 song/choregraphized releases from the company.

SFX: Nothing, but it's only an print logo.

Music/Sounds: None. But on SM Rookies, it uses either the end theme of the series, or something like that other than the closing sequence of the latter.

Availability: This is seen on SME's rebranded group artist or solo performer's posters and on music videos via it's official YouTube SM channel page. This is also seen on older episodes of the reality music series, SM Rookies.

Scare Factor: None.

Cheesy Factor: None.

Editor's Note: This is a beautiful logo for younger fans of SM Town and SM Rookies acting artists and singers.

2nd Logo (2017-)



Nickname(s): "Star Museum Entertainment II", "The New S.M. Logo", "SM in Wavy Black Lines", "Where's the Sketch and the Smooth Writing Gone Missing?, "The K-Pop Logo II".

Logo: This time, it now uses the current SM Entertaiment logo from 2017 to now on, but for the new "S.M." redesign branding, the smooth pink writing have been replaced with 2 big slight wavy lines in black (print logo only) or maybe likely pink, going down to reach it's way to both the "S" and the "M", this time. Below the "S" and "M" with 1 period O, the text at the bottom reads:

SM

ENTERTAINMENT

both stacked together to spread in it's normal position as usual but though the font looks different and is also more fashionable as well, not the one from before.

Trivia: This current SM logo was used on newer music videos (as a thumbnail) and song albums released from 2017 to now on, as well as on K-pop artist posters from the agency.

SFX: None. Just a print logo only.

Music/Sounds: None.

Music/Sounds Variant: On SM Rookies, it uses the end theme of the show.

Availability: Current. Seen on newer seasons and episodes of SM Rookies on Mnet TV. Can also be seen on newer-related future music video or song released content from the latter company.

Scare Factor: None.

Cheesy Factor: None.

Editor's Note: This is a very lovely and cute logo for fans of notable SM Entertainment talent artists, and who also grew up watching the hit reality show SMRookies.