WKAR

Background
WKAR is a PBS station located in East Lansing, Michigan.

1st Logo (2001-2003)
Logo: On a rippling water background, we see the letters "Serif" flipping in. At the same time, the letters of the words "Serif" come together horizontally. The symbol of the Michigan State University zooms and blurs out while the "Serif" in "Serif" flips in. After the letters of "Serif" come together, the words "MICHIGAN STATE UNIVERSITY" with a line above "STATE UNIVERSITY" fade in. Then the top left part of the symbol shines.

Technique: The letters of "WKAR" flipping in", "A Production Of" getting together, the symbol zooming and blurring out, the wordmark for Michigan State University fading in, the symbol shining.

Music/Sounds: An 8-note chime tune with a choir throughout the whole logo.

Availability: Seen on Quizbusters during the time.

2nd Logo (2003-2005)
Logo: On a background with a very blurry golden "50", we see the PBS circle with "Serif" above it. "Serif" and "Serif" with lines on the top and bottom come out of the PBS circle on each side. A golden "50" is written behind the "Serif" text. When the "0" is being written, "Original Production" fades in and shrinks horizontally. The wordmark for Michigan State University fades in during the process. The background shines while the wordmark fades in.

Technique: "1954" and "2004" coming out of the PBS circle, the "50" being written", "Original Production" fading and shrinking horizontally. The wordmark fading in. The background shining.

Music/Sounds: Same as the previous logo.

Availability: Same as the previous logo.

3rd Logo (2005-2007)
Logo: On a dark green background with a blurry light green "150" on it, "A Production of" shrinks horizontally and fades in. "Serif" with a PBS circle next to it wipes in and some lens flare appears around it. On the bottom, the "S" symbol for Michigan State University, "150", and the wordmark for Michigan State University fade in. There are "spotlights" in the background.

Technique: "A Production of" shrinking horizontally and fading in, "WKAR" and the PBS circle wiping in, the lens flare, the "S" symbol, "150" and the MSU wordmark fading in, the "spotlights" in the background

Music/Sounds: Same as the previous logos.

Availability: Same as the previous logos.

4th Logo (2007-2013)
Logo: On a green curtain background, we see the symbol for Michigan State University from the first logo zooming out to the center. "A Production of" with "Serif" wipes in. During that, the wordmark for Michigan State University fades in.

Technique: The symbol for Michigan State University zooming out, "A Production of" and "WKAR" wiping in, the wordmark fading in, the curtain background.

Music/Sounds: Same as the previous logos.

Availability: Seen on Quizbusters, The War, Off the Record and Backstage Pass. Sometimes it's followed by the Michigan Association of Public Broadcasters logo.

5th Logo (2013-)
Logo: On a black background, we see two lasers that form the PBS circle. The PBS circle then slides to the right to reveal the words "Serif". The wordmark for the Michigan State University fades in.

Technique: The lasers, the PBS circle sliding, the wordmark for MSU fading in.

Music/Sounds: An electric guitar note.

Availability: Seen on Off the Record. Sometimes it's followed by the Michigan Association of Public Broadcasters logo.

Legacy: The lasers can be a bit jarring.