Konami/Commercial Tags

1st Tag (Mid 1980s-1986)
Tag: On a black background, we see the blue 3D rotating letters of "Konami", in the trademark old font. The logo glows in blue as the background changes in white, with the logo turning into 2D while a blue line and the registered mark appear with "SOFTWARE" below.

Variant: A still variant exists.

Technique: Early computer animation. None for the still variant.

Music/Sounds: A 3-note bell with the male announcer saying "Konami".

Music/Sounds Variant: The still variant instead uses a beautiful sounding tune with a Japanese woman singing "Konami!"

Availability: Seen on Japanese commercials by the company during the mid-1980s.

2nd Tag (August 1986-1998)
Tag: On a black background, the Konami "bacon strips" logo in 3D rotate and position themselves on-screen. The black background then changes to white and the text "KONAMI" appears below them.

Variant: A still variant exists.

Technique: 3D computer animation. None for the still variant.

Music/Sounds: Same as before.

Music/Sounds Variant: In some versions of this logo, the sound is replaced with a child saying the company name.

Availability: Seen on Japanese commercials by the company during this period.

3rd Tag (Late 1980s)
Tag: On a white and gray gradient background, the 3-D "KONAMI" (in a dark gray color" rotates and eases back to the top of the screen. As this happens, the Bacon Strips (also 3-D) rapidly spins past the text. They both rest on the top of the screen and copyright and store disclaimers appear below.

Technique: The moving text and spinning Bacon Strips. Standard 1980s computer animation.

Music/Sounds: A spinning noise is heard with a whoosh and a "THUD" when the logos rest.

Music/Sounds Variant: The soundtrack from the commercial might be heard when the logo animation plays. It ends when the "THUD" is heard.

Availability: Extinct, this appeared on TV spots for the NES games The Adventures of Bayou Billy and Castlevania 2: Simon's Quest. Check old tape recordings.

4th Tag (October 1998-2003)
Tag: Just the 1998 Konami "bacon strips" and wordmark in a boxed frame.

Technique: None.

Music/Sounds: A different male announcer saying the company name.

Availability: Seen on Japanese commercials by the company during this period.

5th Tag (2003-Mid-2000s)
Tag: We see the new Konami logo on a white background. A red parallelogram that reads "Surprised? = Be Creative" abruptly rises above the logo before settling.

Technique: Computer animation.

Music/Sounds: A female voice saying "Surprised?", followed by yet another different male announcer saying the company name.

Availability: Seen on Japanese commercials by the company during this period.

6th Tag (Mid-2000s-)
Tag: On a white background, the Konami wordmark in red fades in quickly.

Technique: The fade in.

Music/Sounds: A synthesized chime, two people shouting "Konami". This logo was made by Sota Fujimori, sound director of various Konami games as well as a notable BEMANI artist.

Music/Sounds Variant: Sometimes, the logo is silent.

Availability: Common, seen on every recent ad and web-ad for Konami in Japan, as well as some web advertising.