At Entertainment

Background
At Entertainment was a Japanese home video distributor of low-budget movies that was formed in 1999.

1st Logo (1999-Early 2000s)


Note: The animation (there's backgound music instead of the original one) can be seen in the logo compilation seen above, at 1:14.

Logo: On a white background, we see a styilized "@" in a dark red circle spinning from the right. When the symbol stops at the center, the word "entertainment" in a Futura Bold font, twists and tilts on the low-right corner of the circle.

Technique: Simple animation.

Music/Sounds: TBA.

Availability: Found on early releases from At Entertainment.

2nd Logo (Early 2000s-2008)


Logo: On a black background, with a floor, we see a silver 3D sign of a "@" spinning around, while the letters of "entertainment" move around. Then the "@" sign zooms out, while the "entertainment" letters were placed into arched form. The logo flashes, and the background turns solid black, while the logo turns white.

Technique: CGI animation

Music/Sounds: A choir theme, with whooshes and chimes.

Availability: Seen on At Entertainment's DVD and Blu-ray releases from the era.

3rd Logo (2008- )


Logo: On a white background, a white sphere fades in, and then fills in, the At Entertainment logo, now in that pans out and move toward from the sphere. At the end, the logo becomes 2D.

Technique: The sphere moving, the logo turning around.

Music/Sounds: A synth choir, followed by a synth bell-chime theme.

Availability: Current. Seen on At Entertainment's DVDs and Blu-rays.