Hardee's

Background
Hardee's is a chain of American fast food restaurants.

(1988)


Logo: On a black- gradient background, we see a golden frame flying from below. The words "Hardee's" fall into the frame, one-by-one. The word "presents" fades in below the logo.

Technique: The frame flying in, the letters falling inside the frame, and the presents text fading in, all in CGI.

Music/Sounds: We first hear 2 hits of a drum. Then, we hear a 7-note crescendo when the letters fall in. A flute-like tune is heard at the end. Availability: Seen on Your Reputation Is On The Line, a training tape for employees of the chain.