20/20 Vision

Logo description and video capture courtesy of Nate Spidgewood Logo capture by V of Doom

Background: 20/20 Vision was a British division of RCA/Columbia Pictures Home Video (then "Columbia TriStar Home Video" now "Sony Pictures Home Entertainment") from 1990 until 1997, which only released films on rental video. They also managed to release some tapes in other parts of the world, such as Brazil and Greece.

(1990-1997) 20/20 Vision (1990)

Nicknames: "The Silver Eagle", "The Geometric Eagle"

Logo: We begin with an image of a blue eye as we zoom in on its pupil that has an animated white bird flapping its wings. In the pupil, the bird flies towards us with a couple of clouds moving in the background. After that, the bird suddenly got struck by 4 arrays of diagonal lines, causing it to disappearing, then a massive array of flashing lines, rays and circles begin to strike the center into an X-shape and reform into a metallic gray geometric version of the eagle (a la the 1988 BBC News titles) as the background becomes black and a blue rectangle outline appears behind it, then shoots a red laser beam out of its eye to create "20·20 VISION" in the rectangle, with the two "20"s in coral pink and "VISION" in white. After the bird shines one more time, the logo zooms out to the top left of the screen to make room for a warning screen. On the top right right the blue word "WARNING" fades in. On the bottom of the 20/20 Vision logo and "WARNING", the warning text scrolls upward shining in blue and coral pink. After it finishes scrolling, both the logo and "WARNING" fade out.

FX/SFX: The zooming in of the eye, the flying bird animation, the cloud backdrop, geometric shapes, the bird turning into 2D, the laser beam writing "20·20 VISION", and the warning screen. Probably animated by the same people who made the 1988 BBC News titles.

Music/Sounds: A synth fanfare, with whooshing sounds accompanying the laser beam shooting out of the bird's eye.

Availability: Uncommon. Examples of videos which have this logo include their releases of Rock-A-Doodle, Stone Cold, The Silence of the Lambs and Bad Boys.

Editor's Note: None.