Walt Disney Studios Home Entertainment

Background
Walt Disney Studios Home Entertainment began its life in 1978 through MCA DiscoVision as "Walt Disney Home Entertainment". In 1980, Disney content was made available on videocassette under its own division known as "Walt Disney Home Video". Prior to 1981, their first releases were only live action films such as Pete's Dragon and The Love Bug. Starting in 1981 with Dumbo, they began releasing their animated films and cartoons on video. The Walt Disney Home Video name was kept until 2001, when it was once again named "Walt Disney Home Entertainment". Starting in the late 1990s, the company began producing DVDs, and in 2006, they started to release Blu-ray discs. Since 2007, it is known as "Walt Disney Studios Home Entertainment".

1st Logo (December 1978-July 16, 1986)
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Logo: On a black background, we see a large light blue outline of Mickey Mouse's silhouette appearing and then panning forward, leaving a trail of multiple outlines while rotating counter clockwise on its pivot. The outlines then start to change one-by-one to dark blue. As the text "Walt Disney" (in the original Disney signature script, as used on The Wonderful World of Disney) sketches on the screen, the Mickey outlines one-by-one change to. The outlines again one-by-one change to golden yellow, which quickly changes to light yellow) as the words "Home Entertainment" zoom up and settle underneath off center. Finally, the Mickey outlines one-by-one change to green before the logo fades out.

Later variant: Nearly the same as the 1978 version, but with darker colors and the Mickey graphics shifted upward somewhat, the "WALT DiSNEY" text in the current corporate "Disney" font, and with "HOME VIDEO" in a Handel Gothic-like font, all usually with a drop shadow. The entire logo is also much smaller.

Variants:
 * The original 1983 series of Disney’s Cartoon Classics videos featured a different variant of this logo. The animation plays as normal (the standard 1981 Walt Disney Home Video variant), but without any text animation, plus the music is sped up somewhat and plays in a slightly higher pitch as a result. Once the Mickey outlines become golden yellow, the screen "flips" over to another logo, which is a still shot of "WALT DiSNEY HOME VIDEO", with "The magic lives on…” over it. The Disney text is in its corporate font in golden yellow, while the other text is light blue. The only animation in this part is the "WALT DiSNEY" text, which has glitter effects all over it, and then the text flashes when the Cartoon Classics theme begins playing. The logo then fades into the intro for the video series.
 * On the "Walt Disney and You" promo, a video freeze occurs towards the end of the logo (all the outlines are dark blue, except for the outline facing us which is light blue), and the text "The magic lives on... WALT DiSNEY HOME VIDEO" zooms in, along with a cartoon version of Sorcerer Mickey (as seen on the box). The promo’s announcer says "Now available from Walt Disney Home Video".
 * On some Italian tapes, we see a light blue VHS cover on a wooden table with the "WALT DiSNEY HOME VIDEO" print logo and the cartoon version of Sorcerer Mickey on it (quite possibly the way the videos were packaged there). Then it opens to reveal the logo's animation, and the whole thing plays as normal. This is very rare.
 * On international tapes, the logo does not have a drop shadow. The fanfare is also in low-tone.
 * Releases of Disney Channel original programming & films from the time, such as Lots of Luck and Welcome to Pooh Corner: Too Smart for Strangers, use a special version. It is detailed on the Disney Channel Originals page.
 * A rare Swedish variant has the 1981 logo with the text in yellow and "PRESENTERAR" in a narrow serif font inserted below.

Technique: Rotoscoped cel animation.

Music/Sounds: A loud orchestral fanfare, composed by longtime Disney composer Buddy Baker.

Music/Sounds Trivia: The score for this logo is intact on the first track of the Intrada release of Return from Witch Mountain titled Main Title – Pt. 1 "1978 Mickey Mouse Birthday Logo" (Buddy Baker). It lacks the string section and the last timpani beat at the end, likely meaning it’s an alternate take.

Music/Sounds Variants:
 * Some international releases, such as the 1982 UK release of Bedknobs and Broomsticks and the 1983 UK release of Song of the South, have the fanfare at a lower pitch.
 * The "Walt Disney and You" promo had the end theme playing over the regular animation before the video freeze.
 * Another variant of the amove version has a "whoosh" sound, which is possibly a very distorted variant of the normal fanfare caused by the quality of the tape.

Availability: Uncommon, bordering on rare. Seen on Disney videos from the period, almost exclusively used in the United States and Canada.
 * The best way to find it is to look for a Disney video (usually VHS, but some on Betamax, and also LaserDisc and CED Videodisc) with white clamshell packaging (designed so that the inner sheets are impossible to remove without cutting the packaging) and the Sorcerer Mickey print logo on the cover.
 * The early "Home Entertainment" variant from 1978 can be found on several early 80s tapes where the Sorcerer Mickey takes up nearly half the box (with red/orange lines in the center), but there are several tapes with this artwork style that use the 1981 "HOME VIDEO" variant as well. Later copies from November 1985-1986 using the "HOME VIDEO" variant have a smaller Sorcerer Mickey on top of the border (surrounding the cover art). As Neon Mickey tapes were in print as late as 1991 in some cases, some tapes with Neon Mickey packaging may have the Sorcerer Mickey logo.
 * The versions on the Cartoon Classics series as well as the "Walt Disney and You" promo are rare, since that promo was only seen between 1982 and 1986. The original releases with this logo from 1978-1979 were exclusively MCA DiscoVision LaserDisc releases (appearing right after the DiscoVision logo), with a print logo featuring Mickey Mouse switching on an old LaserDisc player with "Walt Disney Presents" underneath, but these are even harder to find than the VHS tapes.
 * This logo was also present on the Disney Cartoon Parade CED Videodiscs released and manufactured by RCA in 1981, following the RCA SelectaVision logo on side 1, and by itself on the second side. It has also showed up following the RCA SelectaVision logo on various Disney feature films released by RCA from 1981-82 (from 1982 to 1986, Disney released CEDs under their own label). It also showed up on the earliest prints of the Classics releases of Dumbo, Alice in Wonderland, and The Sword in the Stone, but some later prints prior to October 1986 replace it with the first Walt Disney Classics logo from 1984.
 * The original variant made its last appearance on The Castaway Cowboy and Son of Flubber (though it later made a surprise appearance on the 1985 release of Gus), with the later variant, previously exclusive to international releases, making its American debut on The Incredible Journey.
 * The 1981 variant (with the music at a slightly lower pitch) appears on early Australian releases from Syme Home Video (usually preceding a promo reel), including the 1982 Australian VHS of Night Crossing, along with the next logo.
 * The 1981 variant also appears on the earliest UK releases from late 1981, such as Cartoon Festival III, and appeared until at least April 1983.
 * This doesn't appear on the VHS release of Trenchcoat (in fact, the only mention of Disney in any shape or form is on the tape label). It is also not featured on the VHS releases of Never Cry Wolf and Something Wicked This Way Comes (likely due to the mature content of said films).
 * This also appears on the very first batch of Spanish-language tapes released in the United States by Disney in 1985, including Dumbo, Mary Poppins, Mi amigo el dragón (Pete's Dragon), and Los Tres Caballeros (The Three Caballeros); however, Spanish-dubbed tapes released after March of the next year used the next logo--the only context in which Disney used that one in the United States.
 * The last tapes to use this were Lt. Robin Crusoe, U.S.N., One of Our Dinosaurs Is Missing, Unidentified Flying Oddball, and Moon Pilot.
 * This makes a surprise appearance on the 1987 "Absolutely Irresistible" promotion re-release of Pete's Dragon, as well as the 1989 Israeli VHS of Popeye.
 * This logo also appears on select reprints of Disney VHS releases from this era that lacked updated tape masters, including a 1993 reprint of Treasure of Matacumbe.
 * It was also seen during a 1981 CBS broadcast of Mary Poppins.

2nd Logo (1983-March 1987)
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Logo: A flash occurs. The face of Mickey Mouse in his then-current drawing style as seen at the start of his cartoons zooms in, which quickly turns neon, then we see brief snippets from Disney films and shorts such as Steamboat Willie, Snow White, Pinocchio, Fantasia, Bambi, Alice in Wonderland, Zorro, Old Yeller, Treasure Island, The Country Bear Jamboree, and The Absent Minded Professor. Donald Duck's neon head zooms in, then a wall of light appears, Mary Poppins floats down with her parasol, then Tinkerbell flies up with sparkles forming. We see a picture of a neon castle (that of the castle at Walt Disney World), with fireworks in the background. We zoom into it, then we zoom in to a vector-like rendition of Spaceship Earth, a ride at Epcot. Afterward, we go to a black/dark red gradient background. The "WALT DiSNEY" text zooms into the screen out from the top, then "HOME VIDEO" appears below, cheaply inserted. The whole thing sparkles and glows a little bit.

Trivia: This is a shortened version of the US/Canada intro of the 1981-83 version of The Wonderful World of Disney back when it was called, quite simply, Walt Disney.

Variants:
 * Sometimes at the end, the screen flips to the left like if you were turning a page in a book. It would either flip to reveal the intro to the program (like on the 1985 UK VHS of The Adventures of Chip 'n' Dale), or it just flips to a black screen (like on the 1986 US Spanish-language VHS of Winnie Pu y Tigger (Winnie the Pooh and Tigger Too) and on certain Venezuelan tapes, the latter as a clip-on).
 * On Japanese VHS, LaserDisc and VHD releases, a version appears with a copyright notice saying "© Walt Disney Productions" in the Walt Disney font.
 * Sometimes, "presents", in lowercase or uppercase, will fade in below, written in the language of the country in which it was released. The font of the text will also depend on the country.
 * Italian tapes used "PRESENTA" in a bold, narrow font. Spanish tapes also used "PRESENTA", but in a cheaper narrow font. Finnish tapes used "ESITTÄÄ" in the same font as the Spanish version.
 * There is another font that is more bold and rounded (this font was commonly used on European VHS tapes in general, in closed captions, etc). It is used on Swedish tapes ("presenterar"), Norwegian tapes ("presenterer"), Danish tapes ("præsenterer"), French tapes ("présente"), Dutch tapes ("presenteert") and German tapes ("präsentiert"). The font for the latter is smaller.
 * A version with "presents" in English was announced to have appeared on tapes from Australia and the United Kingdom (and most likely New Zealand and South Africa as well).
 * A version without "HOME VIDEO" exists. This variation has some clips at the end replaced by other clips. It was used on the airings of the TV series from 1981 to 1983.
 * Another version has more clips and a neon Pluto head added, extending it to being a minute long. This was the opening for the first showings of the Walt Disney TV series (1981-83). "HOME VIDEO" doesn't appear here either.
 * A variant of the TV series opening version (that is to say, the version without the words "HOME VIDEO") is made up of clips from the extended version. At the end, after "WALT DiSNEY" slides in, the word "PRESENTS" in a glowing white Disney font zooms into the screen from the bottom.
 * For the 1980s syndicated series "Disney Magic" (with the title logo replacing the tail end of this logo after the zoom into the castle), the logo featured a few different clips and a neon flying Dumbo added, along with a short preview of the following movie.
 * Sometimes, during the zoom into the castle, the logo changes to the 5th domestic logo. This variant can be seen on some Scandinavian Disney tapes released in 1986 and 1987 (examples are the 1986 Finnish and Swedish VHS releases of The Sword in the Stone).
 * Another version of this variant, as seen on a European Spanish promotional VHS release for the Disney Channel, ends with simply the logo shining. Another version of the Spanish variant has the logo change into the 4th domestic logo, but this time it has "PRESENTA".
 * An Icelandic version exists, where the word "KYNNIR", in a large font, zooms out with "HOME VIDEO".
 * A textless version of the logo is seen on the UK pre-cert VHS releases of Night Crossing, Tron, The Last Flight of Noah's Ark, and Escape to Witch Mountain.
 * In the VHS of Donald Duck's 50 Crazy Years, the text "DONALD DUCK'S 50 CRAZY YEARS" appears.
 * A variant with "SILLY SYMPHONIES" in a shinier text than usual appearing at the end of the logo has been spotted. This was seen in the UK VHS simply titled Silly Symphonies.
 * On the Italian Cartoons Disney tapes, the logo cuts to a screen with the title of the tape and a copyright stamp.
 * Normally, this is sped up to 25 FPS to better fit the PAL format (why the 25 FPS framerate is retained for NTSC releases is unclear), but Cartoons Disney 1 showed this at its original 24 FPS framerate.

Technique: Slit scan and Oxberry animation accompanied with animated clips. Spaceship Earth was a vector CGI model animated on a Hewlett Packard desktop computer at Northrop Corporation (now Northrop Grumman). Very good design by Harry Marks.

Music/Sounds: A powerful disco version of "When You Wish Upon a Star", arranged by Frank Gari.

Music/Sounds Variants:
 * The ending to the music in the "HOME VIDEO"-less variant is slightly different.
 * On the first airings of the Walt Disney TV series, the original track was extended.
 * On the 1984 UK VHS of Goin' Quackers, when the WDHV logo itself appears at the end, Ludwig von Drake says "Walt Disney Home Video presents" and cuts to his introduction to the program.
 * The second Spanish variant with the 5th logo animation has the music looping, with it fading out.
 * On some tapes distributed by Abril Video in Brazil, an announcer says "Abril Video, apresenta!"
 * On the Italian VHS Cartoons Disney 1, the music is in the original NTSC pitch.
 * On the 1986 release of Saludos Amigos, the opening theme plays over the last few seconds.

Availability: Uncommon, bordering on rare. Was mainly seen on tapes released outside the United States and Canada, usually from the UK, Europe, and Latin America, but also from Asia, Australia, and even South Africa. Japanese VHD releases are known to have this logo.
 * The United States used this logo briefly on mid-late 1986 Spanish-dubbed tapes, such as Saludos Amigos (which wouldn't see an English-language release in North America for 14 more years), Winnie Pu y el árbol de miel (Winnie the Pooh and the Honey Tree), and Winnie Pu y Tigger (Winnie the Pooh and Tigger Too).
 * The "flipping" variant appears on U.S. Spanish tapes and The Adventures of Chip 'n' Dale, and the tail end appears during a series of trailers at the end of a Spanish-subtitled Venezuelan tape of El abismo negro (The Black Hole) as a clip-on.
 * It also appears on the 1985 UK pre-cert VHS release of The Roots of Goofy as well.

3rd Logo (October 30, 1984-July 24, 1985)
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Logo: Against a black/ background is the "WALT DiSNEY HOME VIDEO" text with "WALT DiSNEY" in the corporate "signature" font and "HOME VIDEO" in the Helvetica Rounded font, and underneath it is "P R E S E N T S", spaced out and in a serif font.

Variants:
 * On the 1985 Pinocchio sales pitch promotional video and the 1985 VHS release of Mousercise, this logo is seen on a black background, with the text in white. After a few seconds, the text fades out and "PRESENTS" is shown for a few seconds; the font depends on the tape, and the text is not spaced out.
 * A light blue variant of the logo appears in the VHS trailer for The Navigator.
 * A promotional tape has the logo in a space background, and a light blue/dark blue gradient background.
 * Italian trailer tapes have the logo on a purple background and and "Presenta", along with the title of the tape written at the bottom in white.

Technique: None.

Music/Sounds: None. The first time the logo fades in on the preview tape of The Sword and the Rose, an announcer says "Coming from Walt Disney Home Video in July!" accompanied by the first few notes of "Great Ovation". The logo is accompanied by music from the trailers it accompanies for the remainder of the tape.

Availability: Very rare. The standard version is only seen on Disney's DTV series of music video collections released in the period. The alternative versions are seen mostly on early demo tapes.

Legacy: The July 1985 variant is notable for being the first ever Disney-related logo or bumper to use the Bruton Music stock piece "Great Ovation". This would be used on the "NOW YOU CAN OWN THESE HIT TITLES" variant of the gold WDHV logo, but is most well known for playing over the lilac "Feature Presentation" bumper on many Disney releases.

4th Logo (1984-1986, 1999-2001)
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Logo: Against a black background is the text "WALT DISNEY HOME VIDEO" in Helvetica. After a few seconds, the text fades out, and the text "presents", in the same font, fades in.

Variants:
 * 1984-1985: The text is in a generic font. On the Walt Disney Limited Gold II: The World According to Goofy VHS, the font is bolder.
 * 1985-1986: The text is in all capital letters. On The Walt Disney Comedy and Magic Revue VHS, the "S" in the text is slightly bigger, that the rest. On the Disney's Greatest Lullabies Vol.2 VHS, the text is smaller.
 * 1986 (Coming Soon): The logo uses a slightly different variant of the gradient background from the 4th logo. The text is bold and reads "Coming Soon from Walt Disney Home Video".
 * 1999-2001: The text uses a very bold font. The logo transitions to the "The Wonderful World of Disney" logo.

Technique: A simple fade effect.

Music/Sounds: None. For the The Wonderful World of Disney variant, the music accompanying the rest of the trailer plays in the background as an announcer says "Walt Disney Home Video proudly presents".

Availability: Ultra rare. The original variant, like the fourth logo, was usually either a simple replacement for the 1st logo on releases that Disney felt that logo wouldn’t fit on, or used before content that was exclusive to VHS at the time. It was seen on 1984-1985 VHS releases of The Mickey Mouse Club, appearing after the 1st logo, and on the 1985 VHS release of The Walt Disney Comedy and Magic Revue by itself. The 2000 variant appears on VHS releases of several live-action Disney films that aired on The Wonderful World of Disney; select demo releases like the 2000 Touchstone VHS of Play It to the Bone also featured this trailer.

5th Logo (September 23, 1986-November 6, 2001)
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Logo: On a black background, we see Mickey Mouse dressed in his Sorcerer’s Apprentice outfit from Fantasia, standing on a spotlight. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a white starburst flashes and a magic spark flies out from it, appearing above Mickey’s hand. We zoom past Mickey as the spark begins swirling around and begins to write "WALT DiSNEY" in the corporate Disney font. As we zoom out, the words "HOME VIDEO", in the same font as before, zoom out from the bottom of the screen and settle underneath "WALT DiSNEY". The logo "shines".

Trivia: This logo was used in foreign countries from April 1987 to early 1995. Some of the last titles to have this logo overseas were the Spanish-language version of Disney's Sing Along Songs: Friend Like Me, a rental tape of Man of the House from the UK, and the Latin American VHS prints of The Lion King. Also, in North America, while this logo was primarily used from 1986-1992, this became an alternate logo beginning in 1991; from then on, this logo was usually reserved for tapes of Disney's Sing Along Songs or releases of some television series. This is also an animated version of the WDHV print logo from 1984 until 1995.

Variants:
 * The text may vary from a magenta color (which seems more common) to a regular color (as in picture #1) or a vermilion color (as in the "ALSO FROM" variant picture).
 * On some tapes, the Mickey part is replaced with the spark swirling around in slow-mo until the regular animation plays. This was seen on the 1987 Classics LaserDiscs of Pinocchio and Sleeping Beauty, the 1991 VHS release of Sebastian's Caribbean Jamboree, and early volumes of Dinosaurs.
 * Sometimes, "presents" in white, or an all-caps "PRESENTS" fades in below. The "presents" version has it fading in with spark effects, while the "PRESENTS" variant has it simply fading in without sparks. On some rare occasions, this is seen blacked out or covered with a box on some tapes. The former variant appears on early tapes with this logo, as well as on Wonderworks releases such as Anne of Avonlea and several tapes of The Adventures of Spot. The "PRESENTS" variant appears with a different font on the UK rental VHS of The Hunted. On the UK VHS of The Ghost of Cypress Swamp, "PRESENTS" appears in a rounded font.
 * Wonderworks releases also had the tail end of this logo (with "presents") segue into the Wonderworks logo.
 * On the 1990 VHS release of Honey, I Shrunk the Kids, this logo is shown without Mickey, leaving a blank space until the spark writes out the words.
 * Sometimes, the Mickey-less variant begins by simply fading in to the spark animation. This was seen on the 1991 VHS releases of Lantern Hill and The Jungle Book, and on the 1992 demo VHS release of Frankenweenie.
 * On the 1991 VHS of Three Men and a Little Lady, we see the logo with the words "ALSO FROM" on top, connecting at a fast speed.
 * On 1992 VHS releases from the Walt Disney Classics line, the logo is repurposed as a bumper, where the "HOME VIDEO" text is replaced with text reading "Coming to Home Video", "Coming on Video Cassette This Summer", "Coming This Fall to Home Video" or "Now on Home Video" in the Laser LET font. The "Coming to Home Video/Coming on Video Cassette This Summer" variation from 101 Dalmatians has Mark Elliot saying "Stay tuned for a preview of two new Disney classics coming to home video. Coming on videocassette this summer...", with a remix of the 1986 WDHV jingle. The Rescuers has a shortened version of the FP jingle with Mark Elliot saying "Coming soon from Walt Disney Home Video", while Beauty and the Beast has Brian Cummings saying "Coming from Walt Disney Home Video", and the "Now on Home Video" variation, with Brian Cummings saying "Now on Walt Disney Home Video."
 * The 1992 VHS releases of The Rescuers and So Dear to My Heart simply display the very end of the logo where it “shines” before certain trailers.
 * On Disney's Sing-Along-Songs: Collection of All-Time Favorites, the opening theme plays over the logo, which is sped up to accommodate it.
 * On tapes released in Spanish-speaking and Italian-speaking countries, "presenta" fades in below, cheaply inserted. No spark effects are seen. The same thing happens on Swedish tapes with "présenterar" (sometimes without the acute accent) Norwegian tapes with "presenterer", Dutch tapes with "presenteert", Finnish tapes with "esittää" and French tapes with "présente" (Note: The same font is used in the Swedish, Norwegian, French and German versions of the 2nd logo, albeit not narrow).
 * At least one German tape has the word "PRÄSENTIERT" in a "handwriting" font appear below.
 * At least one Spanish tape has the word "PRESENTA" below in all-caps, and in the same font used in the Spanish and Finnish versions of the 2nd logo.
 * At least one Greek tape has the word "ΠΑΡΟΥΣΙΑΖΕΙ" below in all-caps, and in a more vermilion shade than the rest of the logo, zoom out and settle below the logo as it shines.
 * On 1987 Japanese VHS releases under Bandai Video Network, the logo begins with the spark writing out the logo. When the logo is formed, however, it zooms out and flips around to another copy, revealing that it's on a 3D rectangle on a blue gradient background. When it flips back over, it starts to shine and chroma-keyed blue wipes over the logo, which flashes white for a second. The logo then flips back onto the rectangle, but diagonally, and a white square emerges with the Bandai Video Network logo on it, taking up the entire screen. The music used is the opening title fanfare to Robin Hood.
 * On some UK releases, the short version was used and shifted down in order to make room for "COMING SOON/ALSO AVAILABLE FROM". This has also been seen on the long version a couple of times as well. The long versions are accompanied with John Sachs saying "Coming soon from Walt Disney Home Video" or "Also available from Walt Disney Home Video". The text appears in a different font on the rental release of The Hunted. Another rare version of this logo appears on a blue background at the beginning of a VHS promo for Disney's Sing-Along Songs, as seen on the 1992 UK VHS release of Cinderella.
 * At the end of some early '90s Disney VHS tapes from the UK such as A Walt Disney Christmas and Snow White and the Seven Dwarfs, there is text above the logo which reads "LOOK OUT FOR FUTURE RELEASES FROM". This is accompanied by John Sachs saying "Look out for future releases from Walt Disney Home Video."
 * A rare variant with the logo in blue can be spotted at the beginning of a French VHS promo for Homeward Bound 2: Lost in San Francisco (L'Incroyable Voyage 2 : À San Francisco) and an Argentinian Spanish promo for Oliver Twist.
 * On the 1991 Italian VHS release of The Rescuers (Le avventure di Bianca e Bernie), a superimposed variant of the short version plays at the beginning of a promo for Italian Disney comic books. The text is set against a moving rainbow background and "HOME VIDEO" is omitted. The music is set to an instrumental arrangement of the "Mickey Mouse Club March". The tail end of this variant (with the logo shining) is shown again at the end of the same promo with "© Disney" below.
 * There is a variant at the end of some Disney international promos where the logo shines twice.
 * On the Canadian French VHS of Aladdin and the European French SECAM VHS of Hocus Pocus (Hocus Pocus: Les trois socières), the logo has white text at the top reading "Bientôt disponible sur Vidéocassette de".
 * There is a variant where the shining plays backwards after playing normally.
 * Sometimes, the logo fades out earlier than usual.
 * Sometimes, the logo incorporates a computer-generated fade out.
 * On early Mexican releases, the logo has a "Walt Disney" border surrounding it. The border features photos of well-known Disney characters.
 * On the 1989 UK VHS of Sleeping Beauty and all other 1989 UK VHS releases from Walt Disney Home Video, the Walt Disney Home Video logo and Sorcerer Mickey are at the top. Above the "Walt Disney" text are the white words "Also Available From". Titles of movies (in white text) slide from right to left, with the "from £7.99 to £12.99" in red below the scrolling movie titles.

Technique: 2D animation, produced by Hal Miles.

Trivia: The musical instrument used for the theme was the Yamaha DX7 synthesizer.

Music/Sounds: A low-key, gradually rising synth theme with a held-out synthesized B-flat tuba note at the beginning, believed to be inspired by "Life Is for Living" by Barclay James Harvest. In its early years, the music was more synthesized.

Music/Sounds Trivia:
 * The phrase "קלטת עולמית דוברת עברית" in the 3rd Hebrew variant was put on the covers of Walt Disney VHS releases in Israel to signify that the program in the tapes in question was in the Hebrew language; English-language tapes used the phrase "קלטת עולמית דוברת אנגלית" instead.

Music/Sounds Variants:
 * There is an extremely rare short version with a series of droning synth notes, incorporating "dings" that are perfectly synchronized with the logo "sparkling". This can be seen on early pressings of the 1990 reissues of Blackbeard's Ghost, Something Wicked This Way Comes, and The Watcher in the Woods. It also made an appearance on the LaserDisc release of Honey, I Shrunk the Kids in place of the normal logo.
 * A few releases that use this logo before the previews have Brian Cummings saying "Coming from Walt Disney Home Video." This would be used for the short version on the 1991 video release of The Jungle Book, and for the long version on DuckTales the Movie: Treasure of the Lost Lamp and early prints of Wild Hearts Can't Be Broken.
 * On the 1991 VHS releases of Lantern Hill and Looking for Miracles, the short version of the above variant is used, but Brian Cummings says "New, from Walt Disney Home Video!" over the logo.
 * The "Also From Walt Disney Home Video" bumper uses the stock music piece "Pageantry 6" from the Bruton Music library, and uses the "Coming from Walt Disney Home Video." voiceover from the above 1991 variation.
 * On the 1992 VHS release of 101 Dalmatians, the "Coming to Home Video/Coming on Video Cassette This Summer" bumpers at the end of the tape are accompanied by an alternate take of the music. Mark Elliot says "Stay tuned, for a preview of two new Disney classics coming to home video. Coming on videocassette this summer." over these bumpers.
 * The "Coming This Fall to Home Video" bumper is silent, except for Mark Elliot saying "And, coming this fall to home video…"
 * On The Rescuers, So Dear to My Heart and Beauty and the Beast, the bumpers are accompanied by the first few notes of the stock music piece "Great Ovation" from the Bruton Music library (the 1989 Feature Presentation jingle). with either Mark Elliot saying "Coming soon from Walt Disney Home Video", "Now available on videocassette" or "And available now on videocassette!" or Brian Cummings saying either "Coming from Walt Disney Home Video!", or "Now on Walt Disney Home Video!" depending on the bumper.
 * On the 1993 US VHS releases Boo Busters, Monster Bash, and Witcheroo!, the music is out of sync with the logo, as it plays about a second later than usual.
 * Some UK tapes overlay whooshing and sparkling sounds over the music. This can be found at the beginning and end of a Disney trailer reel on the UK VHS release of The Disney Bunch, and is accompanied by John Sachs' voiceover.
 * On some UK releases, an announcer says "A world of magic which can be yours to treasure for a lifetime, from Walt Disney Home Video." Various international Disney tapes also used an announcer, and the variants found so far are:
 * Latin American Spanish:
 * Argentina: "¡Usted no quiera perder estos entretenimientos familiares! ¡Estos filmes, y otros más, que garana usted de Walt Disney Vídeo!" ("You don't want to miss out on these family entertainments! These films, and others, that you earn from Walt Disney Video!")
 * Mexico/Chile: "¡De Walt Disney Vídeo, un mundo mágico que puede ser suyo para siempre!" ("From Walt Disney Video, a magical world that can be yours forever!")
 * European Spanish: "¡Walt Disney Home Video le ofrece un mundo de magia que puede ser suyo para siempre!" ("Walt Disney Home Video offers you a world of magic that can be yours forever!")
 * European French:
 * "Walt Disney Home Video vous présente le monde merveilleux de Walt Disney des vidéos a voir et avoir chez vous pour toujours!" ("Walt Disney Home Video presents to you the wonderful world of Walt Disney videos to see and have at home forever!")
 * "Walt Disney Home Video présente le monde magique de Walt Disney, que vous pouvez offrir chez vous et pour toujours!" ("Walt Disney Home Video presents the magical world of Walt Disney, that you can offer at home and forever!")
 * "Maintenant, avec tout votre famille, vous allez pouvoir collectionner la magie de Walt Disney en vidéo chez vous pour toujours!" ("Now, with all your family, you can collect the magic of Walt Disney on video at home forever!")
 * "Avec tout votre famille, collectionne la magie de Walt Disney en vidéo chez vous pour toujours!" ("With all your family, collect the magic of Walt Disney on video at home forever!")
 * Brazilian Portuguese:
 * "Uma distribuição Abril Video!" ("A distribution of Abril Video!")
 * "Ves agora outros grandes sucessos Disney!" ("Now you see other great Disney hits!")
 * European Portuguese: "Um mundo de magia que pode ser seu para sempre, da Walt Disney Home Video!" ("A world of magic that can be yours forever, from Walt Disney Home Video!")
 * German: "Walt Disney Home Video präsentiert eine Welt voller Wunder!" ("Walt Disney Home Video presents a world full of wonders!")
 * Italian: "Da Walt Disney Home Video, un mondo magico che sara tuo, da custodire per sempre!" ("From Walt Disney Home Video, a magical world that will be yours to be kept forever!")
 * Japanese:
 * "夢いっぱいの物語はきっと一生の宝物, ウォルトディズニーホームビデオ!" ("A dream-filled story is surely a treasure of a lifetime, Walt Disney Home Video!")
 * "夢と魔法のディズニービデオ!" ("Dream and magic in Disney Video!")
 * Dutch: "Van Walt Disney Home Video, een wereld vol magie om je leven lang van te genieten!" ("From Walt Disney Home Video, a world full of
 * Swedish:
 * "Från Walt Disney Home Video, en sagolik värld som kan bli din egen!" ("From Walt Disney Home Video, a fabulous world that can be your own!")
 * "Från Walt Disney Home Video, får vi en fantastisk värld att komma tillbaka till, om och om igen!" ("From Walt Disney Home Video, we get a fantastic world to come back to, over and over again!")
 * "Nu kan de bli dina, att glädjas åt om och om igen!" ("Now they can be yours, to be rejoiced over and over again!")
 * Norwegian: "Fra Walt Disney Home Video, en magisk verden som nå kan bli din for evig og alltid!" ("From Walt Disney Home Video, a magical world that can now be yours forever and ever!")
 * Danish: "Walt Disney Videofilm giver dig nu mulighed for at eje endnu en række perler fra Walt Disneys eventyrlige verden!" ("Walt Disney Videofilms now allow you to own yet another set of gems from Walt Disney's adventurous world!")
 * Finnish:
 * "Walt Disneyn kotivideoiden taikamaailman voit nyt saada ikiomaksi!" ("Walt Disney Home Videos' magical world that you can get for yourselves!")
 * "Walt Disneyn kotivideot, taikamaailma jonka voi nyt saada ikiomaksi!" ("Walt Disney Home Videos, a magical world that you can now get for yourselves!")
 * "Voit hankkia ne nyt ikiomaksi!" ("You can now get them for yourselves!")
 * Hebrew:
 * "!חדש מאולפני וולט דיסני" ("New from Walt Disney Studios!")
 * "!וולט דיסני בקלטות וידאו ביתיות, תוצר של עולמות קסומים, יהיה שךכם לתמיד" ("Walt Disney home video tapes, a product of magical worlds that will be yours forever!")
 * "!קלטת עולמית דוברת עברית שלכם מתנה לתמיד" ("Your Hebrew-speaking world tape is a gift forever!")
 * Greek: "Ένας μαγικός κόσμος για πάντα δικός σας, από τη Walt Disney Home Video!" ("A magical world forever yours, from Walt Disney Home Video!")
 * On some PAL tapes, there is a high pitched version that also exists. Some UK tapes use this version in tandem with the standard version, even on the same tape.
 * On an Australian PAL release of Pete's Dragon and the demo VHS of Honey, I Shrunk the Kids, the logo is silent.
 * On the DVS VHS printing of Old Yeller, a woman is heard saying "Now, Mickey Mouse appears standing in the pool of blue light, dressed in a pointed sorcerer's hat and red robe. A white starburst spins from his hand and spells Walt Disney Home Video".

Availability: Very common, seen on just about any Disney release from this time period all over the world.
 * It was first seen on Disney VHS releases from September 1986, including No Deposit, No Return, Ten Who Dared, Third Man on the Mountain, and The Fighting Prince of Donegal; and was subsequently used on most tapes in the "Bring Disney Home for Good" promotion the next month, including Disney Sing-Along Songs: Zip-A-Dee-Doo-Dah, Jiminy Cricket's Christmas, Canine Commando, The Unsinkable Donald Duck with Huey, Dewey, and Louie, and A Tale of Two Chipmunks.
 * It was also seen on home video releases of Disney TV shows, classic Disney cartoon compilations, and Walt Disney Mini Classics.
 * This logo typically wasn't seen on Walt Disney Classics releases, though it appears as a bumper on the 1991 VHS release of The Jungle Book, and the version of the logo without Mickey at the start can be seen on the earliest Walt Disney Classics LaserDisc releases.
 * Following the 1992 VHS release of So Dear to My Heart, US Disney VHS releases would typically use the 8th logo. However, this logo would continue to be used on lower-profile releases such as home video releases of Disney TV shows and the Disney Sing-Along Songs series. However, it made surprise appearances on early printings of the first 10 Masterpiece Collection titles from before September 1994, and appears in place of the 8th logo on the 1998 Masterpiece Collection VHS of Melody Time.
 * It was seen on the 2006 DVD release of My Dog the Thief, due to the DVD using the 1994 LP VHS tape master of the film, along with the 2006 DVD release of Disney's Sing-Along Songs: You Can Fly at the beginning of the program (the 12th logo appears before the DVD previews).
 * The variant with "presents" can be found on various tapes, including the original releases with this logo from 1986 to 1987 like A Tale of Two Chipmunks and The Unsinkable Donald Duck With Huey, Duey, and Louie, the 1991 and early 1994 VHS of The Brave Little Toaster, the Spot the Dog tapes, and the mid '90s Schoolhouse Rock! tapes. Said variant also made a surprise appearance at the beginning of a TV One airing of Rogers & Hammerstein's Cinderella (the 1997 version that starred Brandy Norwood), and also plasters the first logo on pressings of Mickey Knows Best, The Importance of Being Donald, and Winnie the Pooh and the Honey Tree which were duplicated at Bell & Howell/Columbia Pictures/Paramount Video Services.
 * This logo was last seen on a late 2001 re-print of Disney's Sing-Along Songs: The Twelve Days of Christmas.
 * The high-pitched variant can be seen on the UK rental release of Hocus Pocus and also some other UK VHS releases as well. It was also seen on pre-1995 Australian VHS releases as well, such as the 1993 VHS release of The Jungle Book, among others.

6th Logo (April 1987-1993)
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Logo: We see clips from the 1983 opening of The Disney Channel (first as a premium channel), Walt Disney anthology series and Disney films, including Fantasia, Peter Pan, Mary Poppins, The Black Cauldron, Sleeping Beauty, Bedknobs and Broomsticks, The Black Hole, Dumbo, Condorman, The Journey of Natty Gann, Fuzzbucket, Return to Oz, and Tron. After a brief clip of Sorcerer Mickey from Fantasia, we fade into the WDHV logo on a space background, with the logo in a /purple gradient. The logo shines and zooms out after.

Variants:
 * Most tapes would have this logo ending with the 5th logo, starting with the spark animation.
 * The tail end of the 5th logo variant can be seen at the end of a late 1980s Japanese VHS promo.
 * The archive footage may be slightly different in some tapes.
 * Rarely, the archive footage may be very different and could contain parts of the previous logo.
 * Sometimes, the logo is on a /black gradient background and doesn't zoom out.

Technique: Animation and live-action for the archive footage, and simple CGI animation for the logo itself.

Music/Sounds: A synthesized instrumental version of "Casey Jr." from Dumbo.

Music/Sounds Variants:
 * The gradient background variant has a repeating synth sound.
 * A Latin American version has an announcer say "¡Ahora, la magia de Disney puede ser sus en vídeo! ¡La clásica animación, además de excelente filmes par la familia de hoy, de Walt Disney Home Video!" ("Now, the magic of Disney can be on video! The classic animation, in addition to excellent films for today's family, from Walt Disney Home Video!").
 * There are three announcer variants, that can be spotted on New Zealand tapes:
 * "Walt Disney Home Video presents outstanding feature programming for today's family."
 * "Bring Disney home today for the finest in family film entertainment, Walt Disney Home Video!"
 * "It's the best in entertainment, from Walt Disney Home Video!".

Availability: Rare.
 * Like with the previous logo, this was only used outside of the United States and Canada, though this logo is harder to find due to its shorter lifespan.
 * This mainly appeared on European tapes (including Italy and Germany), as well as Latin American tapes and tapes distributed in Australia by Roadshow Home Video - an example being the 1987 VHS of Pinocchio.
 * The alternate archive footage variant can be seen on a foreign VHS of Davy Crockett: King Of The Border.
 * The variant with a different background can be spotted on the Latin Spanish VHS of Peter Pan.
 * This logo was also seen on releases in New Zealand well into the early 90s, including the 1993 VHS of Honey, I Blew Up The Kid (1992).

7th Logo (Late 1991-October 8, 2002, 1991-2006 in Argentina)
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Logo: On a black background, we see the words "WALT DiSNEY HOME VIDEO" with "WALT DiSNEY" in the corporate "signature" font. The words shine.

Trivia:
 * Like the previous logos, this is an animated version of the 1984-2002 Walt Disney Home Video print logo. Also, prior to 1995, the logo was only in use on live-action Disney releases and on advertisements of all Disney videos. A Goofy Movie was the first animated film to have this logo.
 * Instead of appearing before a tape's trailers like the previous logos, the silver variant appeared immediately before the start of the film or TV show featured on the tape.

Variants:
 * Sometimes, a gradient blue background would be used instead. It has been seen on the VHS releases of Homeward Bound: The Incredible Journey, The Mighty Ducks, Hocus Pocus, Cool Runnings, The Three Musketeers, Squanto: A Warrior's Tale, A Goofy Movie, The Santa Clause, James and the Giant Peach, Air Bud, The Spirit of Mickey, the 1994 and 1995 versions of the Disney Family Video Sampler, and the 1994 print of Disney's Sing-Along Songs: Supercalifragilisticexpialidocious.
 * One variant has the logo in . The lowercase text "presents" is seen below it, in the same font as the "presents" text in the 4th logo, and shines along with the logo.
 * A completely still version of the silver variant was used on 1993 VHS releases of Disney TV movies, which fades out halfway through the music. Afterwards, text reading "Own This BIG HIT" (preceding a trailer for Homeward Bound) or "Now Available on Videocassette" in the font used for clip-ons from the time fades in as the music ends.
 * At the beginning of The Spirit of Mickey, the text fades out, leaving the blue background before an iris transition to the main theme.
 * On the VHS promo for The Big Green, the background is a gradient green color.
 * A version with "A SPECIAL ANNOUNCEMENT FROM" above the logo exists.
 * On a 1994 promo for Disney's Bright Beginnings VHS collection (which consisted of releases of preschool-targeted shows from Jim Henson Productions and DiC and assorted videos from Spot and Eric Carle), the background is a sliding rainbow gradient and "PRESENTS" is chyroned in below.
 * There is a still variation with the text "Times New Roman" fading above in a Times New Roman font. This can be seen on 1992 re-prints such as Return to Snowy River, Wild Hearts Can't Be Broken and The Rocketeer, and uses the 1989 FP theme ("Great Ovation" from the Bruton Music library).
 * There is a still variant seen at the beginning of the Jungle 2 Jungle VHS trailer.
 * On Honey, We Shrunk Ourselves, the logo was shown at the beginning and end of the movie.
 * On TV spots for the VHS release of Tarzan, the logo is superimposed over a scene from the movie.
 * A rare "Disney PRESENTS" variant appears in the VHS trailer for Doug's 1st Movie.
 * On Gativideo-distributed Argentine tapes, the logo animates as usual, but it splits at the end. This usually happens before a bumper or a commercial.
 * On a commercial for Fantasia, "Available now on LaserDisc" fades out below the logo.
 * A VHS promo has the logo zoom towards the viewer.

Technique: A simple shining effect.

Music/Sounds: A lilting, dreamy synthesized horn/string tune, which sounds somewhat like the "Great Ovation" Feature Presentation theme; also used on various bumpers from the time. None for the Gativideo variant. Was used in many clip-ons domestically and internationally.

Music/Sounds Variants:
 * On the 1998 US DVD release of Air Bud, the logo is silent.
 * A slowed-down version of this logo's music was used sporadically around 1993 to 1998, on tapes like The Mighty Ducks (rental pressings only), Tiny Toy Stories, Disney's Sing-Along Songs: Honor to Us All, Pocahontas II: Journey To A New World, and the 1997 widescreen VHS of Sleeping Beauty.
 * On the Australian VHS releases of Hocus Pocus (Abracadabra) and Aladdin, and some Region 4 VHS releases, the music is high pitched (possibly due to being in PAL format). This was also spotted on the UK VHS of Dinosaur, as well as some Italian VHS tapes.
 * The "Special Announcement" variant has an announcer saying "A special announcement from Walt Disney Home Video".
 * On the DVD release of Recess: School's Out, the music is played at a lower volume.
 * At the beginning of the home video trailer for Doug's 1st Movie, the first note of the background music is perfectly synchronized with the first "shine" of the logo.
 * At the beginning of the trailer for Walt Disney Film Classics: The Fantastic Adventures Series, the trailer's music plays over the silver variant.
 * On the still silver variant, the slower version of the theme is used. When the "Own This BIG HIT" text fades in, Brian Cummings says "Now you can own this big hit." The "Now Available on Videocassette" version has Brian Cummings calmly saying "Now on videocassette." as the text fades in.

Availability: Fairly common, but became more common as years went by.
 * The logo's first general appearance was on TV spots for the 1991 Classics release of The Rescuers Down Under. Following the "NOW YOU CAN OWN THESE HIT TITLES..." screen's introduction in May 1992, the logo with music debuted on the September 1992 demo VHS of Newsies.
 * It was seen on most (non-Classics/Masterpiece) Disney video/DVD releases of the era, including most (if not all) Gold Classic Collection DVDs. Some of these DVDs are still in print. Most 1998 and 1999 prints of Masterpiece titles have this logo instead of the Masterpiece Collection logo, or with the Masterpiece logo, as seen on later printings of The Black Cauldron.
 * Among the last releases to use this logo were the DVD of Recess: School's Out (the VHS used the 13th logo), the first wave of Walt Disney Treasures DVD sets, and the 2002 DVD of Honey, We Shrunk Ourselves.
 * This logo can also be found on the 1998 printings of The Brave Little Toaster and its sequel The Brave Little Toaster Goes to Mars.
 * This logo is intact at the beginning and end of Honey, We Shrunk Ourselves on further home video, television and streaming prints (except the Disney+ print, which has a 4:3 variant of the 2013 Walt Disney Pictures logo instead). This logo also appeared on the 2009 DVD release of Mickey's Magical Christmas: Snowed In at the House of Mouse (itself a reprint of the original 2001 DVD release).
 * It was also seen on some Australian VHS releases (mostly of live-action material and on some promos). The blue version appeared on Gordy (U.S. releases only) and Bill Nye the Science Guy tapes, as well as the trailer for Walt Disney Film Classics: The Fantastic Adventures Series. It also appeared on the 1996 Deluxe Edition LaserDisc set of Toy Story at the beginning of the bonus Pixar shorts included.
 * While the "NOW YOU CAN OWN THESE HIT TITLES..." screen appears on reprints of The Rocketeer, rental pressings of the tape have no logo whatsoever.
 * VHS releases in Argentina from Gativideo still used this logo until 2006, while the 13th logo is on their corresponding DVD counterparts.
 * This logo makes a surprise appearance at the end of the 2005 DVD Jasmine's Enchanted Tales: Journey of a Princess with the show's closing theme (specifically "Arabian Nights") concluding over it. It's most likely this is a reprint of an earlier VHS which left the logo intact
 * The silver variant is much rarer than the regular version. The still variant was the first version of the logo to be used, and can be seen on 1993 VHS releases of films such as Not Quite Human, Ollie Hopnoodle's Haven of Bliss, and The Ernest Green Story. It then appeared following the trailers on the 5 Bill Nye the Science Guy tapes released between 1994 and 1995, and also appeared following the trailers on the 1995 US VHS of Gordy.
 * The silver variant strangely appears instead of the standard 8th logo during the trailer for Walt Disney Film Classics: The Fantastic Adventures Series, seen on all four tapes in that collection. It also made a surprise appearance on side 4 of the 1996 Deluxe CAV LaserDisc of Toy Story, at the beginning of the bonus feature featuring the first five Pixar shorts (titled "Early Pixar Computer Animation"), including the unedited version of Knick Knack.

8th Logo (as Disney Videos) (Fall 1994-June 14, 2005)
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Logo: On a blue/green gradient background, three black balls fall from the top of the screen and bounce off the bottom. Two of the balls form the ears of Mickey Mouse and one ball forms the head. Many purple cubes fall from above to form a rectangle. A right-slanted yellow rectangle and a green square also fall from above. The yellow rectangle slants left and settles on the left, while the green square slants right and settles on the right. The balls in the Mickey Mouse logo bounce onto the green square. The text "DiSNEY" in the corporate font zooms out and settles on the yellow rectangle. Below, a rectangular green banner with the white word "VIDEOS" unfolds to the right.

Trivia: This was used in international territories from the beginning of 1995 to mid-2005; for example, on 1995 releases of Pocahontas, 101 Dalmatians and One of Our Dinosaurs is Missing, on 1998 releases of Flubber, and on some Disney's Sing-Along Songs tapes. On early releases in some countries, this logo was used concurrently with the 3rd logo, then again with the "Ring" logo on early 2000's releases. It was last seen on a Mexican Tarzan VHS tape from 2005, which did NOT have "The Ring" logo. Despite being seen on a disproportionate number of PAL tapes, this logo was originated at 30p.

Variants:
 * On most UK VHS releases, the logo was remade with some changes. The background is solid purple (so the purple cubes don't appear) and the green square is white. The font for "VIDEOS" is also different. An announcer is often heard. This was first seen on the UK VHS release of The Return of Jafar, and appears on many other tapes from 1995 right through to 2001 (one exception being Tiny Toy Stories, which used the standard version instead). Strangely, despite the UK being a PAL country, this was animated at 24p and was not sped up to accommodate the format. There is a version in a promo where the logo is already formed, but the text "What is missing from your collection?" fades in from left to right.
 * There was also a Japanese version of this logo where the gradient background is purple/lavender (this also appears on some UK VHS releases, e.g. My Favorite Martian).
 * The above variant also has a variant on Sing-Along Songs from Hercules and the UK VHS release of Collection of All Time Favourites, in which similar to the one on the 5th logo, the opening theme plays and the logo is sped up to fit it.
 * A variant with the gradient background being light gray/white, with the logo elements casting a shadow on the floor, appears before the anti-piracy video on Argentinian tapes of the period, as well as certain 1994 Mexican tapes.
 * On some German tapes, the logo is extended, with the screen flowing through the copyright notice, with differently colored rectangles being put on each other with a phrase on each separate rectangle leaving behind the following message: "Liebe Videofreunde! (purple rectangle, white text) Willkommen in der wunderbaren welt von Walt Disney! (yellow rectangle, text) Unsere Videofilme zeichnen sich dadurch aus, daß sind für die ganze Familie gedacht sind, Spaß machen, die Fantasie anregen, und wichtige moralische Werte vermitteln! (green rectangle, white text) Wir empfehlen, daß sich Ihre Kinder nur Programme anschauen, die für ihr Alter geeignet sind.(purple rectangle, white text) Deshalb möchten wir Sie bitten, auf die Einstufung der Freiwilligen Selbstkontrolle der Filmwirtschaft (FSK) zu achten, die die Freigabe eines Films ab einer bestimmten Altersgruppe beurteilt! (yellow rectangle,  text, FSK label saying "Freigegeben ohne Altersbeschränkung gemäß § 7 JÖSchG FSK" ("Released without age restriction according to Par. 7 of FSK's Youth Protection Act") appears) Ideal wäre es, wenn Sie den Film gemeinsam mit Ihren Kinder erleben! (green rectangle, white text) Disney wünscht Ihnen dabei viel Vergnügen! (purple rectangle, white text)" ("Dear video friends! Welcome to the wonderful world of Walt Disney! Our video films are characterized by the fact that they are intended for the whole family, are fun, stimulate the imagination and convey important moral values! We recommend that your children only watch programs that are suitable for their age. Therefore, we would like to ask you to pay attention to the classification of the Voluntary Self-Regulation of the Movie Industry (FSK), which judges the release of a film from a certain age group! It would be ideal if you experience the film together with your children! Disney wishes you a lot of fun!"). At the end of the warning, the purple cubes cover the last rectangle and the animation continues normally, except that the slogan "BEGEISTERN EIN LEBEN LANG" (loosely translated, "Entertainment for a Lifetime") appears below.
 * A rare Spanish soundtrack promo has "AUDIO" instead of "VIDEOS".
 * Commercials for Disney Hebrew VHS releases replace the word "VIDEOS" with "למכירה בווידאו" ("For Sale on Video" in Hebrew). One variant uses a different font than the other.
 * There is also a different variant on promos from Australia, Japan and some trailers from the UK where the "VIDEOS" banner is glowing in white, there is a sparkle on the Mickey Mouse logo and on "DiSNEY", and it has darker shadows and brighter colors. A Japanese version has a bigger green banner.
 * A singular variant found on Italian tapes has the "S" part of the "VIDEOS" banner cut off, leaving only "VIDEO". A version of this has the logo slowed down and with a copyright notice. on the bottom right.
 * A 2-D version of this logo appears at the beginning of Disney promos on Brazilian tapes. This can be seen in animated and still forms. The animated version has the rectangles flying in to form the logo.
 * A different variant was spotted on Mexican tapes: the background is purple with a "DiSNEY" wallpaper. We see the Mickey Mouse balls (which now have a greenish tint) floating around, then many yellow pieces fall from the top of the screen and form an oval. The words "DiSNEY" and "VIDEOS" zoom out and place themselves on the oval while the Mickey Mouse logo moves to the top of the oval.
 * There is a quite rare still variant on some 1997 tapes from the U.S. where "VIDEOS" is cut off, the yellow rectangle is an oval and the Mickey Mouse logo is . This was seen at the end of the Timeless Classics promo during the opening previews.
 * A variant found on a German DVD/VHS promo of Dinosaur (Dinosaurier) has the logo next to the Disney DVD logo in a black background.
 * On a Japanese TV commercial, a variant of the logo appears placed on a Christmas tree.

Technique: CGI animation.

Music/Sounds: A very short orchestral rendition of "When You Wish Upon a Star" (different from the versions used on the Walt Disney Pictures logos, barring the Pixar and special Incredibles 2 variants which had different themes) ending with an orchestral hit. Sometimes, the logo is seen silent.

Music/Sounds Variants:
 * On some Swedish and Italian Disney tapes, an announcer says the same announcement as the respective variants of the 5th logo, but with the following changes:
 * The Swedish version has the announcer say "Från Walt Disney Videos" instead of "Från Walt Disney Home Video".
 * The second Italian version has the "Walt Disney Home Video" name abridged to "Disney Video".
 * On UK VHS releases, the logo was often used as a bumper with one of the following said by a voice-over (John Sachs):
 * Available now on Disney Videos.
 * Coming soon from Disney Videos.
 * Also available from Disney Videos. (until 1997)
 * Watch out for future releases from Disney Videos. (1995 only)
 * Watch out for future releases. Coming soon, from Disney Videos. (1995 only)
 * The American variant has Mark Elliot saying, "Three/four more great reasons to visit the Disney section of your store, only from Walt Disney Home Video!"
 * On the German extended variant, a different track is heard and an announcer reads the message phrase-by-phrase. There are also other variants of the logo, more in-line with the US variant, where the same German announcer is heard for announcements.
 * On the 1996 Mexican release of Walt Disney Mini Clasicos: Bongo, the first part of the Disney is Magic song (as heard during the anti-piracy notices on some other tapes) is heard, before fading out.
 * On the 1998 UK VHS re-release of Disney's Sing-Along Songs: Under The Sea, the theme from the 5th logo is used.
 * An early 2010's Disney Channel Russia airing of Angels in the Infield has an announcer saying "Disney Videos" at the end of the logo.

Availability: As with the previous few logos, this is seen on releases outside the United States and Canada, so internationally, this logo is common, but in the US and Canada, it is rare.
 * Strangely, it was seen on the 2015 Region 4 DVD reprints of Tarzan and Oliver & Company (due to them being reprints of the 2000 and 2001 releases, respectively; this is due to an exclusive promotion at Big W, as they are re-releasing most Walt Disney Pictures films on DVD with limited edition packaging as with the UK).
 * As mentioned above, the American variant is quite rare, but can be seen at the end of the Timeless Classics promo on 1997 VHS tapes such as Pooh's Grand Adventure: The Search for Christopher Robin and Sleeping Beauty. Other than that, this logo is not known to have appeared at all in the United States and Canada (the 1983 logo, at least, is confirmed to have appeared on a few Spanish-language tapes in the United States in 1986).
 * This logo is also found on the UK DVDs of A Goofy Movie, A Bug's Life, The Tigger Movie as well as the first two Toy Story films either separately or on The Ultimate Toy Box set (despite the USA discs being completely different than the separate releases). It also surprisingly appears in place of the "The Ring" logo on the Region 4 DVDs of 102 Dalmatians and The Parent Trap (possibly due to being a reprint of an earlier release in the case of the latter). It also makes a surprise appearance on a Region 4 Single Disc DVD reprint of Dinosaur (possibly due to be being a reprint of the original 2001 single disc DVD release). Oddly, the Region 4 DVD release (and later Walt Disney Collection reprint) of Pooh's Grand Adventure: The Search For Christopher Robin does not have this logo, it has the Disney Video Premiere logo instead. It also shows up on the 2003 Australian Special Edition DVD release of 101 Dalmatians (1996 live-action remake), even though Australian VHS/DVD releases were using the Walt Disney Home Entertainment logo at the time (it could mean that the DVD was going to be released at some stage in 2001, but it was delayed). It also appears on the 1st Australian Single Disc DVD release (and later Buena Vista Single Disc DVD reissue) of A Bug's Life. It also appears on the Australian Walt Disney Classics Collection DVD releases of The AristoCats, Oliver & Company and Pocahontas (and their later Walt Disney Collection DVD reprints), however, the Australian Walt Disney Classics Collection VHS releases of The AristoCats and Oliver & Company use the Walt Disney Home Entertainment logo instead. On the 1st Australian VHS release of The Little Mermaid II: Return to the Sea, the logo is seen in place of the Walt Disney Pictures logo that was used for the film. It also appears on the 1st Australian Single Disc DVD Releases (and the later Buena Vista reprints of said single disc DVD's) of Toy Story and Toy Story 2.
 * Disney's final UK VHS releases have the Walt Disney Home Entertainment logo.
 * It was also spotted on many international LaserDisc releases such as the French release of Toy Story and on many Japanese releases such as Tiny Toy Stories, A Bug's Life and The Little Mermaid II: Return to the Sea (the last LaserDisc released by Disney there), either using the purple background or original variants.
 * This does not appear on UK LaserDisc releases distributed by Encore Entertainment such as Toy Story (the first Disney films released by the company) as it cuts straight to the film as soon as either the disc starts playing or after the warning screen.

9th Logo (February 1998-May 8, 2001)
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Logo: On a black background, we see the Persian blue words "WALT DISNEY HOME VIDEO", which stay on-screen a few seconds, then fade out. It resembles the first Walt Disney Pictures logo from 1983, even having a similar font and color scheme.

Variants:
 * Sometimes, the text is smaller. A version of this is shorter.
 * There is a variant, also with smaller text, where the text is in a slightly different font and is two-dimensional; this one especially looks similar to the 1983 movie logo.
 * A prototype of this logo with gold text appears on the demo VHS of RocketMan, where the text is in a slightly different font and "HOME VIDEO" is smaller than "WALT DISNEY".
 * A superimposed version with a planet in a starfield background can be seen in the trailer of RocketMan in the VHS of Mr. Magoo.

Technique: None.

Music/Sounds: Same as the 7th logo or none.

Availability: Scarce.
 * This logo appears on a lot of low-priority live action titles as well as movies co-produced by Caravan Pictures, such as Rocketman and Inspector Gadget. Titles that include this logo are Summer of the Monkeys (U.S. releases only), The Parent Trap (1998 remake), Remember the Titans, and various TV movies made for The Wonderful World of Disney.
 * The two-dimensional text variant can be seen on Winnie the Pooh: A Birthday Party in the Hundred Acre Wood (which is strange, as the tape is of an animated program).
 * The last tape to use this logo was The Miracle Worker. It is also seen on some trailers, including the home video trailers for Summer of the Monkeys and Inspector Gadget.

(July 17, 2001-February 5, 2008, 2001-early 2010's for Thai VCDs)
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Logo: We see a bright flash with the "D" of the text "WALT DiSNEY" (in the familiar signature font), both of which are zooming out on a blue (or black) space background. When everything is at a comfortable distance at the top of the screen, the flash forms an abstract shining star below "WALT DiSNEY", and the light spreads out to form a glowing arc. When this is finished, "HOME ENTERTAINMENT" fades in underneath the arc.

Variants:
 * There is a short version of the logo which was used on several trailers and ads from August 2001-October 2007. This was also used on VHS and DVD piracy promos from 2001-2005.
 * German VHS tapes have the same message from the German extended version of the 10th logo scrolling upwards into the arc, this time all without rectangles and in, and with the FSK label replacing part of the text. After the message is done, Tinker Bell appears and touches the star, letting the rest of the logo continue before she flies offscreen. She then returns to fly into the background.
 * A short variant exists where "Home Entertainment" is replaced with "Classic Family".
 * Japanese and Spanish commercials for home video releases use a flat model of the logo on a purple or background.
 * On a Spanish home video and DVD commercial for Beauty and the Beast (La Bella y la Bestia), the "Home Entertainment" text is omitted.

Technique: All modern CGI graphics.

Music/Sounds:
 * July 17, 2001-December 18, 2007: A whoosh, then an orchestral/choir note with some bells.
 * October 17, 2006-February 5, 2008: A different orchestral theme with a woodwind section. This was first used on the 2006 Blu-ray of Glory Road, and it replaced the 2001 theme entirely with Invincible (however, Disney's last VHS tapes, the 2007 Blu-ray of Pirates of the Caribbean: The Curse of the Black Pearl, the 2007 DVD of Cinderella II: Dreams Come True, all 2006-Early 2010s Thai VCDs, the Singapore VCD of Cars, the Indian VCD of Ratatouille and the 2008 South Korean VHS and Indian VCD of WALL-E all used the 2001 music).

Music/Sounds Variants:
 * There is a shorter version of the 2001 tune occasionally used on the short variant. A few NTSC DVD releases from December 2001-August 2002 have this audio plastered on the real logo.
 * The German version has the same tune that was used in the German extended variant of the Disney Videos logo.
 * Trailers and TV spots use the opening theme of the trailer.

Availability: Very common. Can be found on DVD, UMD, VCD, VHS and Blu-ray Disc releases from the era, some of which are still in print.
 * This was first seen on the VHS release of The Book of Pooh: Stories from the Heart (although the regular WDHV logo is on the label and packaging, as well as the DVD release), and was last seen on the 2008 DVD of The Aristocats.
 * The blue background one is typically used on animated movies (although it appeared on Kermit's 50th Anniversary DVD re-releases of four Muppet movies including Muppet Treasure Island, the Region 4 DVD release of Bedknobs and Broomsticks, and the 2006 Disney Movie Club VHS release of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, despite these being live-action movies) and it also appears on the Bear in the Big Blue House VHS and DVD releases from 2004 and 2005, while the black background is reserved for live action movies (however, the black background was seen on a House of Mouse single episode DVD, a trailer for the Aladdin: Platinum Edition VHS and DVD, a trailer for Recess Christmas: Miracle on Third Street, as well as the 2006 Disney Movie Club VHS releases of Brother Bear 2 and The Wild, which are animated releases), though the logo for some reason is skipped to the movie on Muppet Treasure Island's audio commentary feature after its introduction. This was seen on 2002 French VHS releases of The Great Mouse Detective (Basil, détective privé) and Atlantis: The Lost Empire (Atlantide, l'empire perdu).
 * As for VHS, this logo appeared late in the format's life and can be seen on the first Platinum Editions, as well as on Pirates of the Caribbean: The Curse of the Black Pearl, and Baby Einstein videos released between 2002-2005; among others.
 * The last VHS releases to use this logo were the 2007 VHS releases of Cars, the Platinum Edition of The Little Mermaid, Pirates of the Caribbean: Dead Man's Chest, Invincible, and the 2006/2007 demo VHS of Cinderella III: A Twist in Time, all of which were exclusively for the Disney Movie Club and thus are very hard to find.
 * This logo does not appear anywhere on most Pixar releases; instead, the box art uses the print Buena Vista Home Entertainment logo, while the discs/tapes themselves cut straight to the opening previews or, in the case of the 2003 DVDs of Finding Nemo (disc 1) and A Bug's Life, the DVD menu. Ratatouille and The Pixar Short Films Collection: Vol. 1 also have this on their respective covers, but the former has the next logo while the latter has no Disney logo at all. However, the VHS releases of The Incredibles and Cars do have this, as well as the latter's original Blu-ray prints from 2007 and the 2003 UK DVD of A Bug's Life. It was also seen on the 2008 South Korean VHS of WALL-E along with the KD Media logo, despite the fact the South Korean DVD uses the next logo and no KD Media logo. The 2003 Australian 2-Disc Special Edition DVD of A Bug's Life has this logo as well.
 * It also appears on the 2012 Special Edition DVD print of The Aristocats, itself a reprint of the 2008 release, and the 2013 DVD releases of the TV shows Chip 'n Dale Rescue Rangers, TaleSpin, DuckTales, Darkwing Duck, and Disney's Adventures of the Gummi Bears, which are all reprints from the original 2005-2007 releases. This also appears on 2003-2006 releases of Studio Ghibli titles in the US which include My Neighbors the Yamadas and Porco Rosso, among others (the logo is removed on the 2010 US reprints of Castle in the Sky, My Neighbor Totoro and Kiki's Delivery Service, alongside the US Disney Blu-ray versions of all Ghibli movies they released, all of which use the next logo).
 * The 2002 Region 4 DVD releases of The Aristocats and Oliver & Company do not have this logo, despite it being on the cover; they just use the 1995 Disney Videos logo (but their VHS counterparts have this logo). This logo also makes a surprise appearance on the 2015 DVD release of DuckTales the Movie: Treasure of the Lost Lamp (itself a reprint of the original 2006 Disney Movie Club exclusive DVD release).
 * It also appeared on the 2015 Region 4 DVD reprints of The Rescuers Down Under, Chicken Little, Meet the Robinsons, The Emperor's New Groove, Atlantis: The Lost Empire, Lilo & Stitch, Home on the Range, Brother Bear, Treasure Planet, Robin Hood, The Hunchback of Notre Dame, The Rescuers, The Sword in the Stone, Hercules, and The Great Mouse Detective (presumably reprints of their original releases dating from 2001-07; this is due to an exclusive promotion at Big W, who re-released most Walt Disney films on DVD with limited edition packaging), but cuts to the previews on Monsters, Inc., Finding Nemo, The Incredibles, and Cars, the menu on A Bug's Life, and the next logo is on Ratatouille.
 * This surprisingly appeared at the start of the Mexican VHS release of Daredevil VS. Spider-Man instead of the Buena Vista Home Entertainment logo.
 * This appeared on the French UMD for PSP release of The Sixth Sense (Sixième Sens, a Hollywood Pictures film!), and also on a Thai VCD release of Touchstone Pictures' Deja Vu (the Buena Vista Home Entertainment logo was however seen before the previews).
 * On Thai VCD releases, this was used up until the early 2010s on releases like Bolt.
 * This and the 2001 Disney DVD logo surprisingly appears on the 2013 UK DVD release of Make Mine Music, possibly because the disc master was most likely prepared for a 2006 release, but was not released until 2013 for unknown reasons.
 * This logo was spotted on the Indian VCD releases of Ratatouille and WALL-E despite the next logo used on DVD and Blu-ray releases.
 * On the 2001 Platinum Edition DVD of Snow White and the Seven Dwarfs, this logo does not show up; it instead goes straight from the Warning Screens to the DVD menu.

1st Logo (November 6, 2007-2009)
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Logo: We start out with clips from Disney movies and TV shows. It differs depending on the country or era the DVD was released in, but the first 3 always remain the same: Pirates of the Caribbean: The Curse of the Black Pearl, Peter Pan, and The Princess Diaries. The camera then zooms out, revealing a wall of hundreds of clips from various Disney films, both animated and live-action, old and new. More and more clips fly out, replacing some others. One by one, the words "MOVIES.", "MAGIC.", and "MORE." zoom out and fade out. Then, all the clips come together to form the 2006 Disney castle. The ring gets drawn around the castle as usual, then "DiSNEY", in the famous script, fades in below.

Trivia: The appearance and positioning (albeit different from this and the next logo below) of the "DiSNEY" text would be used to replace the "WALT DiSNEY PICTURES" text on current films starting in 2011 with The Muppets, only it would appear out of the pixie dust coming out of the castle gate, instead of simply fading in. This is likely considered as a promo instead of a traditional logo.

Variants:
 * The clips may differ depending on the country or era the DVD or Blu-ray was released in.
 * On most releases with the 2007 variant of this logo, a black screen briefly advertising many of the films featured in the logo appears after it ends.
 * There is an uncommon still closing variant seen at the end of Snow Buddies, Space Buddies, Santa Buddies and Spooky Buddies where the logo reads "WALT DiSNEY STUDIOS HOME ENTERTAINMENT".

Technique: CGI effects.

Music/Sounds: The overture from Robin Hood: Prince of Thieves (also used as the theme of the 1991 Morgan Creek logo, albeit a short version), composed by Michael Kamen. On the Pirates of the Caribbean clip, we hear Jack Sparrow (played by Johnny Depp) say "We have our heading.", and on the Peter Pan clip, we hear the titular character (voiced by Bobby Driscoll) say "Here we GOOOOO!" After the Peter Pan clip, an announcer says "From the magic within our hearts... to the adventure beyond the horizon... there is only one Disney." After the announcer finishes speaking, the fanfare rises to a beautiful, triumphant state and ends with a majestic climax.

Availability: Common, despite only being used for two years. This is considered to be more of a promo than a regular logo.
 * First appeared on the DVD and Blu-ray releases of Ratatouille and appeared on a majority of releases from the late 2000s afterward. Some of the releases are still in print.
 * A few DVD and Blu-ray releases after Ratatouille like Cinderella II: Dreams Come True continued to use the 2001 Walt Disney Home Entertainment logo until February 5, 2008.
 * It also appears on a small number of non-Disney releases from Buena Vista, like the 2009 British/Irish DVD of The Secret of Kells.
 * For some strange reason, this logo does not appear on the 2019 reissues of Ratatouille and WALL-E, they just go straight to the opening previews, despite being reprints of their original DVD and Blu-Ray releases.

2nd Logo (March 4, 2008-)
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Logo: Just the tail end of the 2006 Walt Disney Pictures logo, except with the text replaced by “Disney” in the famous script, in an identical manner to both the previous logo and the 2011 variant (although in a different position than the 2011 and previous logos). It either cuts in (2008-2013) or fades in (2014-).

Variants:
 * November 16, 2010-2014: The regular 2006 Disney logo is used instead. This first appeared, in its original version, on the 2010 Blu-ray 3D release of A Christmas Carol, and was used as a home video logo sporadically for a time afterwards; the 2011 variant became the official home video logo, starting with the DVD and Blu-ray releases of Brave and lasted until sometime in 2014. This is also used for all Disney DVD and Blu-ray releases, starting with the 2013 DVD and Blu-ray releases of Mickey's Christmas Carol and Winnie the Pooh: A Very Merry Pooh Year. On the World of Wonder demo disc, "STUDIOS HOME ENTERTAINMENT" replaces “PICTURES”.
 * 2011-2012: The logo is still and the text is changed to "WALT DiSNEY" (in the famous script) and "STUDIOS" underneath. This can also appear as a loading screen with the river flowing (with or without the company name) when the Blu-ray starts. After 2012, the text is removed, leaving just the castle.
 * On 3D Blu-ray releases, the text "DiSNEY" zooms while fading in. This applies to this logo and the 2011 Walt Disney Pictures logo.
 * There is a Christmas variant with Christmas lights decorating the castle, a darker sky, and the "DiSNEY" text (in its 2007 form) glowing.
 * A still variant with shifted up "Disney" text appears on some TV spots.

Music/Sounds:
 * 2008-2013: The end of the previous logo’s music, taken from the overture of Robin Hood: Prince of Thieves (similar to the early fanfare of the second Morgan Creek logo), composed by Michael Kamen, sometimes in low-pitch or high-pitch.
 * November 16, 2010-2014: The full 2006 theme, written and composed by Mark Mancina, and co-arranged and orchestrated by David Metzger.
 * 2011-2012: The logo is silent.
 * 2014-: Just the end of the 2006 theme, written and composed by Mark Mancina, and co-arranged and orchestrated by David Metzger.

Availability: Current and very common, but it may not last.
 * This can be seen on the main feature on both Disney-branded DVDs and Blu-rays from 2008-13 and since 2014.
 * It also appears on Volumes 1-2 of Goof Troop and Volume 3 of TaleSpin on DVD.
 * This logo does not appear on releases from other Disney labels as they all just use their own logos, and in the case of Marvel's The Avengers and Iron Man 3, also use Paramount Home Media Distribution's logos, while some releases like the Japanese DVD and Blu-Ray releases of Mary and the Witch's Flower and Modest Heroes, as well as all 4K Ultra HD releases, have no logos at all.
 * This surprisingly appears at the start of the 2010 Thai VCD release of When in Rome (a Touchstone Pictures film), before the previews (the 1987 Touchstone Home Entertainment logo is seen before the film).
 * The Christmas variant was shown on the trailer for The Search of Santa Paws.
 * With Walt Disney Pictures debuting a new logo on September 9, 2022 at the D23 Expo for its 100th anniversary, it is unknown if this logo will get replaced with the Disney100 logo.