ABC On Demand

1st Logo (2010-2013)
yHVxxPcn3eY Logo: On a white background, we see a disc containing a play icon. It turns into a VOD symbol, and finally the ABC logo. The words "on demand" appear. A red ribbon flies by.

Technique: The disc turning.

Music/Sounds: The ABC Entertainment sounder, with some beeping as the disc turns. When the ABC logo is revealed, the four-note jingle plays as an announcer (Andy Geller) says "You're watching ABC On Demand."

Availability: Extinct.

2nd Logo (2013-2018)
729FPppeZXU Logo: Against a black/brown gradient background, the ABC logo zooms out, with "On Demand" in gold directly below. After a flash, warning text appears mentioning that fast-forward and other functions may be disabled during playback.

Technique: The zooming and flash.

Music/Sounds:
 * 2013-2014: The ABC Entertainment sounder accompanied by an announcer saying "ABC On Demand".
 * 2014-2018: An upbeat jazzy tune ending with the four-note ABC jingle, accompanied by a male announcer saying "You're watching ABC On Demand. ''

Availability: Extinct. Has been discontinued in 2018 when ABC rebranded.

3rd Logo (2018-2021)
p-dKB4iMGXY Logo: On a grey background, we see a red circle zoom in, with thick and thin lines surrounding the ABC logo. "ON DEMAND" fades in on the right. A couple of seconds later, another red circle zooms in to reveal the fast-forward disclaimer from the last logo.

Technique: The circles moving and turning.

Music/Sounds: Same as the 2014 music.

Availability: Nearly extinct. This was seen on VOD prints of ABC programming. This has been discontinued when ABC rebranded in 2021.

4th Logo (2021- )


Logo: We zoom in to large letters that have the abc lettering. We zoom into the b and see a red circle with 3 mini circles inside it and zoom into the middle circle. After seeing an outline, we see another red circle in a background with 3 huge circles taking up half the background, but the 3 circles on the inside form the new ABC logo. The left circle forms the a, The middle circle forms the b, and the right circle forms the c. The ABC logo moves to the left to make way for the ON DEMAND text in red to swipe from the left. A red line (another outlined circle?) transitions the logo to the fast-forward disclaimer from the previous 2 logos.

Technique: The zooming, the 3 circles forming the letters, the ON DEMAND text swiping in, the transition to the fast-forward disclaimer.

Music/Sounds: ABC's new 3-note jingle based on the iconic ABC theme introduced in 1998 that is used in their other logos and their idents with the new design.

Availability: Brand new. This is seen on all current VOD prints of ABC programming.