SM Entertainment

Logo descriptions by LOCALCOWBOY.

Captions by LOCALCOWBOY.

Background: SM Entertainment Co.,Ltd. (formerly "SM Studios") is South Korea's largest entertainment company. Founded in 1995 by Lee Soo-man. The company has developed and popularized numerous K-pop stars with huge global fandoms. Plus, it's notable talent agents that have been signed to S.M. Entertainment/SMTOWN alumini include Kangta, EXO, SNSD, JMin, Red Velvet, NCT, Super Junior, etc. This is located and headquartered in Seoul, South Korea, in which it consists of K-pop, dance pop, R&B, and EDM music, as well as film and TV producting industry.

1st Logo (1997-2017, 2018) Nickname(s): "Star Musuem Entertainment", "The S.M. Smooth and Cursive Drawing Font", "The K-Pop Logo", "The "S" and "M" Sketch Writing".

Logo: On a white background, we see a smooth writing of "S.M." in the middle on top in either light rose or pink with two big dots in between the two letters "S" and "M". Below the SM sketch writing it says S.M. ENTERTAINMENT spreaded into it's own position, all in capitals and in a black fashionable font.

FX/SFX: None, it's basically the print logo used on-screen.

Music/Sounds: None. But on SM Rookies, it uses either the end theme of the series, or something like that other than the closing sequence of the latter.

Availability: This is seen on SME's rebranded group artist or solo performer's posters and on older released music videos via it's official YouTube SM channel page. This is also seen on older episodes of the reality music series, SM Rookies.

Editor's Note: This is a memorable logo for younger fans of SMTown talent agency artists that grew up with the logo's first era (see above).

2nd Logo (2017-)



Nickname(s): "Star Museum Entertainment II", "The New S.M. Logo", "SM in Wavy Black Lines", "Where's the Sketch and the Smooth Writing Gone Missing?, "The K-Pop Logo II".

Logo: This time, it now uses the current SM Entertaiment logo from 2017 to now on, but for the new "S.M." redesign branding, the smooth pink writing have been replaced with 2 big slight wavy lines in black (print logo only) or maybe likely pink/or white, going down to reach it's way to both the "S" and the "M", this time. Below the "S" and "M" with 1 period O, the text at the bottom reads:

SM

ENTERTAINMENT

both stacked together to spread in it's normal position as usual but though the font looks different and is also more fashionable as well, not the one from before.

FX/SFX: None. Same thing as the previous logo.

Music/Sounds: None.

Music/Sounds Variant: On SM Rookies, it uses the end theme of the show.

Availability: Current. Seen on newer seasons and episodes of SM Rookies on Mnet TV. Can also be seen on newer-related future music video or song released content from the latter company.

Editor's Note: None.