Paramount Home Media Distribution Coming Attractions Bumpers

(May 17, 1989-1999)
Nickname: "Abstract Mountain", "The ID-ish Logo"

Bumper: On a background filled with blue/indigo squares, we see a blue square with the Paramount mountain logo in gold. It shines, then moves and zooms away as the squares behind it move off, revealing the stacked words "Times New Roman" in gold zooming in on a heliotrope gradient background. The words shine, and after that, it zooms towards us at breakneck speed. Just when the text engulfs the screen, the screen cuts to black.

Bylines: This used whatever byline Paramount was using at the time:
 * May 17-October 16, 1989: "A Gulf + Western Company" (used for only six months that year)
 * November 9, 1989-May 16, 1995: "Times New Roman"
 * June 13, 1995-1999: "A VIACOM COMPANY" (in the same font as the 1990 Viacom logo)

FX/SFX: The CGI squares moving away and the animation on the Paramount square, which held up pretty well throughout the logo's lifespan.

Music/Sounds: The 1979 "Paramount on Parade" fanfare, with a male announcer saying "Here are some exciting coming attractions from Paramount."

Availability: Rare, even though it lasted for ten years. This was only used until 1999. Some releases with this bumper include Wayne's World, Forrest Gump and the original release of It's the Easter Beagle, Charlie Brown.

Editor's Note: This is a favorite of many and is a very popular logo nationwide.