E.W. Scripps Company

Background
The E.W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis '''"E.W." Scripps''' and his sister, Ellen Browning Scripps.

In terms of market reach, Scripps is the second largest operator of ABC (which is owned by The Walt Disney Company) affiliates, behind the Sinclair Broadcast Group, and ahead of Hearst Television and Tegna. Through Ion Media, it also owns the free-to-air Ion Television network.

1st Logo (1987)
Logo: Below the Learn to Read logo, the SHB logo cuts in, which consists of a blue stylized lighthouse symbol and the name stacked in two rows and "©1986".

Technique: Fading effects.

Music/Sounds: The ending theme.

Availability: Extinct.

2nd Logo (1992-1994)
Logo: On a blue background with a gray checkered floor below, the last logo (except "BROADCASTING" is replaced by "PRODUCTIONS") is seen. The logo shines.

Technique: Computer animation.

Music/Sounds: The ending theme.

Availability: Rare. Seen on The Jane Whitney Show, which isn't on TV anymore.

3rd Logo (December 3, 1995)
Logo: On a black background, we see the last logo's text above and the symbol below with a gray shine. A red line between the words glow.

Technique: Computer animation.

Music/Sounds: None.

Availability: Rare. Last seen on Shadow of a Doubt.

4th Logo (November 4, 1996)
Logo: On a black background, we see the text from the previous logos in a blue outline font which is glowing. Then, the symbol on top, blinks in with a shadow behind.

Technique: Computer animation.

Music/Sounds: None.

Availability: Rare. Seen on Buried Secrets, which last aired on NBC.

5th Logo (2003)
Logo: On a night sky, we see a lighthouse. It shines a light then zooms out while the night sky behind it fades into a blue box and crops while zooming, while the lighthouse becomes the familiar lighthouse symbol. The text is seen on the right, but in the 1st logo's form. This is seen on a blue background with a glass cut out of the NBC logo which moves to the right. The logos for Scripps networks at the time then fade in one by one.

Technique: CGI of the zooming, NBC glass cut out moving, and the networks' logos. The background animation is part of WPTV's branding from the era that was designed by Giant Octopus, and the lighthouse scene appears to be live-action.

Music/Sounds: The ending theme of the newscast, followed by a bell rendition of the NBC chimes, with Ed Hopkins saying "Associated with the Scripps Networks family".

Availability: Rare. Only seen on an 11PM WPTV newscast, and since then became extremely hard to find.

6th Logo (2004)
Logo: On a purple background, the Academic Challenge logo pans to the right. The lighthouse then appears and shines. The last logo's text is seen on the left, albeit in a generic script font. Copyright info is seen below the text.

Technique: CGI.

Music/Sounds: The ending theme.

Availability: Rare. Only seen on Academic Challenge.

1st Logo (2009-2015)
dKsFRPU6yPg Logo: We see a light panning from left to right, as we zoom out of a square; inside is the symbol from the last logos over an ocean with waves crashing at sunset. The word "Times New Roman" turns from the left below the lighthouse, and a copyright appears below.

Variants:
 * A version without a copyright notice appears near the end of the demo reel of Scripps' "copper panes" graphics package, seen here.
 * Starting around 2011, the text "Give light and the people will find their own way" (which is Scripps' motto) appears below the Scripps logo, with light rays forming on the word "light".
 * On Staying Safe in Tornado Alley, the short version exists.

Technique: CGI, from Renderon Broadcast Design (the "searchlight" at the beginning appeared at the beginning of news intros when Scripps stations used the Renderon-developed "copper panes" graphics package from 2009 to 2012).

Music/Sounds: A 5-note horn fanfare with the sounds of waves crashing. This is based on the music package "Inergy" by Stephen Arnold Music, which is used by all Scripps stations.

Music/Sounds Variants:
 * From 2009-2012, a single note was heard, before a quick six-note synth tune; this was based on the earlier Scripps news music package, composed by Musikvergnuegen.
 * On Staying Safe in Tornado Alley, the sounds of waves crashing are only heard.

Availability: Extinct. Was seen on Let's Ask America. Also seen at the end of newscasts on Scripps-owned stations of the era.

Legacy: It's a relaxing and beautiful logo. The motto is also inspiring.

2nd Logo (January 1, 2016- )
Logo: On a dark blue-black gradient background with a black lighthouse on the left, a white light emanates from it's right and rotates around the screen, revealing the same "Times New Roman" text from the previous logo (large enough to almost fill the entire width of the screen). Above the text is the slogan: "Give light (lighthouse lines logo) and the people will find their own way". Shown below is this copyright notice in the Proxima Nova font: "Proxima Nova".

Variants:
 * Sometimes, the text is zoomed out, with a different copyright notice reads "Proxima Nova".
 * A short version exists.

Technique: 2D animation, this time designed by Jon Deshaies and animated at Scripps station WFTS in Tampa, FL (where the group’s graphics hub is based). This logo is reminiscent of the Castle Rock Entertainment logo.

Music/Sounds: Same as the previous logo, but without the waves crashing; however, the whoosh sounds can be heard.

Music/Sounds Variants:
 * On newscasts of some Scripps-owned stations (among them WEWS in Cleveland, OH), the ending theme of the newscast (all Scripps-owned stations use "Inergy" by Stephen Arnold Music) plays over the logo instead.
 * In 2019, the logo was updated with a newer Scripps theme ("Scripps News Package", also by Stephen Arnold Music).

Availability: Current. Can be seen at the end of newscasts and most specials (such as Detroit, MI station WXYZ's 70th anniversary special) on Scripps-owned stations excluding those that outsource newscasts to non-co-owned stations in the same city (such as WSYM in Lansing, MI), The List, and Right This Minute.

Legacy: Same as the previous logo.