TV One

Logo descriptions by BigRene2 and Brayds2006 Video captures courtesy of JHollowayNetwork, andyglive, jwil6666, and retrophile1980

Note: Not to be confused with the current U.S. African-American network TV One jointly owned by Comcast Corporation and Radio One, Inc.

Background: TV One was launched on June 1, 1960 as NZBC TV, and would later change its name on April 1, 1975. It was independent until it and TV 2 merged under Television New Zealand on February 15, 1980.

1st Logo (April 1, 1975-1985) Television New Zealand - CLG Wiki

Nickname: “Rainbow ONE”

Logo: On a black background, parts of an odd-looking shape (in white outline and yellow stencil form) spin around and zoom out. When the shape stops spinning, a red streak rises up then curves around the top part of the shape, followed by an orange streak, then yellow, green, blue, purple, and finally a rainbow. When the rainbow streak stops, the shape splits up to reveal the words "one" in a curvy font (very similar to Alba), which appears in outline form first, but then, white streaks wipe in around the letters at the same time. Then we fade out.

FX/SFX: The logo spinning around, the colors wiping in, the letters splitting, which is OK animation for the 1970's.

Music/Sounds: A guitar, drum, and flute tune. Later, some bells can be heard towards the end.

Availability: Extinct, so check your tapes!

Editor's Note: A pretty nice logo from the 70's, but the colors are a bit gaudy.

2nd Logo (1980)

Logo: A red flag unfolds on a starry background, with a blue "ONE" on it. It zooms out, and then bright lights flash behind it, showing four white stars which zoom in. Both elements meet up and start glowing brightly, while the stars flash repeatedly

FX/SFX: Flashing stars and an unfolding flag.

Music/Sounds: An abridged version of the 1980 TVNZ jingle.

Availability: Extinct.

Editor's Note: None.

3rd Logo (1985-1988) Television New Zealand - CLG Wiki

Nickname: “Orange Streak ONE”

Logo: On a black background, red, green, blue, white, and yellow streaks (in circle shapes and a Y shape) shootout at the same time, and different-colored “pulses” (red, orange, yellow, green, blue, and purple) zoom towards the viewer. A white streak zooms forward and spins around (kinda like the opposite of the Embassy “Rolling E” logo) then turns orange to reveal it’s the new (at the time) Television One logo, with “ONE” being bigger than “TELEVISION”. We fade out when it stops zooming and spinning.

FX/SFX: The streaks and pulse, the spinning word.

Music/Sounds: An upbeat horn/bassoon fanfare. There are also drums and cymbals heard in the background.

Availability: See above descriptions!

Editor's Note: None.

4th Logo (1988-1989)

Logo: On a black background with a curved blue horizon in the distance, 5 golden beams shoot out from behind it. We follow one of the beams, as a rotating piece of glass is seen in it. As we close in on it, the letters "O", "N", and "E" rapidly go through the glass. As the beam fades into a blue backdrop, the letters return to the glass and align to form the "ONE" logo of the time.

FX/SFX: The beams; the rotating glass; the letters moving.

Music/Sounds: A lowering synth noise at the beginning, moving into a fast synth-horn fanfare which slows on the last 3 notes.

Availability: See above.

Editor's Note: None.

5th Logo (1990-1991)

Logo: We see a sea with a clear sky, as the glass rectangle "ONE" from Logo 3 rises from the water. We then see an aerial shot of New Zealand as the glass shoots through some clouds and then off-screen. Then the camera pans over New Zealand as pictures of various places rise from the land and float past the camera. After this, the camera pans to the sky as the glass "ONE" returns to the center of the screen.

FX/SFX: The water and sky; the glass "ONE".

Music/Sounds: A re-recorded and longer version of the 4th logo's music.

Availability: See above.

Editor's Note: None.

6th Logo (1991-1992)

Logo: We pan across several abstract shapes, colored silver. A silver-gold streak of light moves across the edges of some of the shapes. The streaks stop as the camera zooms out and the shapes turn into the gold "ONE" logo on a dark-blue background.

FX/SFX: The streaks.

Music/Sounds: Yet another re-recording of the 4th logo's music.

Availability: See above.

Editor's Note: None.

7th Logo (1992-1995)

Logo: The camera pans across several close-ups of the One logo. At the end it moves out to show the whole logo, as lens flare shines on the top of the "O". The tagline "New Zealand's ONE" appears beneath the logo.

Variants: At least one variation exists with various everyday scenes mixed in with the close-ups of the logo, as well as having a light blue background at the end. A variant exists at the end of the film Forgotten Silver where it segues into the NZ On Airlogo with the text in white saying "For More Great Programming From" to the left of "New Zealand" with a green line below, "On" with a red line below, and "Air" with a blue line below.

FX/SFX: The background; the logo; the Lens Flare.

Music/Sounds: Another re-recording of the 4th logo's music, this time with flutes and a slight Celtic sound to it.

Availability: The standard version and the blue variant are extinct, however the New Zealand On Air variant is preserved on the DVD of Forgotten Silver.

Editor's Note: None.

8th Logo (1995-1998) TV One (1998)

Logo: Various New Zealanders doing various activities, as well as various shots of places and scenery. At the end, the "ONE" logo appears as the background fades to black.

FX/SFX: Different scene appearances.

Music/Sounds: A vocal jingle, with the tagline "Together we're ONE".

Availability: Extinct.

Editor's Note: None.

9th Logo (1998-1999)

Logo: We look at a skyline above a layer or clouds with the sun in the distance. Fireworks then explode, briefly showing the Southern Cross. Larger outlines of stars then rotate, as another outline appears in the center of the screen, with smaller circles with 1s inside them. Fireworks explode yet again, revealing the "one" logo on a curved blue background.

FX/SFX: The skyline; the fireworks; the logo appearing.

Music/Sounds: A calm jingle, with the vocal tagline "Together we're One".

Availability: See above.

Editor's Note: None.

10th Logo (1999-2002)

Logo: The "one" logo fades in through a water-like ripple effect. The background takes the abstract form of the pupil and iris of an eye.

FX/SFX: The ripple effect; the logo forming.

Music/Sounds: An "abstract new-age" vocal jingle.

Availability: See above.

Editor's Note: None.

11th Logo (2002-2004)

Logo: TBA.

FX/SFX: TBA.

Cheesy Factor: TBA.

Music/Sounds: TBA.

Availability: See above.

Editor's Note: None.

12th Logo (2004-2007)

Logo: A person is seen doing an action (for example, a man driving). The person points his finger to a side of the screen, then the One logo fades in, turning out that the person's pointing at the logo.

FX/SFX: Live-action and a single fade-in.

Music/Sounds: It depends.

Availability: See above.

Editor's Note: None.

13th Logo (2007-2008)

Logo: TBA

FX/SFX: TBA

Music/Sounds: For the generic logo, an acoustic theme is heard. For the other variants, it varies. One of the variants uses a rock theme, while other uses another acoustic theme.

Availability: Extinct.

Editor's Note: None.

14th Logo (2008-2009) TBA

15th Logo (2009-2010) TBA

16th Logo (2010-2013)

TV One (2011)

Logo:

As a generic logo it used a blurred background, with red circular bubbles moving on the screen. One of them divides into another one, which moves to the center as the "one" wordmark fades in, making the logo. Other idents used people talking at the camera about a certain topic on different locations of New Zealand, and at the last few seconds the One logo and "of us" appear by order with effects, making the slogan. Variants: Sometimes the generic logo would have a different animation. Christmas variants also exist. FX/SFX: CGI for the generics. Some live-action for the other idents.

Music/Sounds: None for the generics. A song is heard on the other idents along with the people's voices.

Availability: No longer current.

Editor's Note: None.

17th Logo (2013-) TBA