Litton Entertainment

Background
Litton Entertainment was founded in 1988 by Dave Morgan as Litton Syndications. The company started out syndicating sports-related specials; however, in the 1990s, due to the Children's Television Act requiring television stations to air a weekly quota of educational programs, the company began to syndicate Jack Hanna's Animal Adventures. In 2007, the company bought syndication rights to 85 movies from the Castle Hill library from Peace Arch Entertainment. In 2009, the company began to produce original shows starting with Street Court. Over the years, with the decline in children's television blocks on Saturday mornings, Litton began enacting deals with networks for blocks of educational live-action programming, gradually replacing all known blocks; this began in 2011 with a deal with ABC to syndicate Litton's Weekend Adventure, replacing ABC Kids. In 2013, Litton introduced their second Saturday morning programming block, CBS Dream Team, for CBS; it replaced Cookie Jar TV. In 2014, Litton introduced their third Saturday morning programming block, One Magnificent Morning, for The CW. It replaced the Vortexx block (run by Saban Brands). On February 24, 2016, Litton introduced another Saturday morning programming block, The More You Know for NBC, ending the era of Saturday Morning cartoons until the following year with KidsClick by Sinclair Broadcasting, which was shut down two years later, because it didn't work out and some of the shows didn't meet that criterion. It later returned again in 2021 with Saturday Morning cartoons bringing back again on MeTV. Litton also operates Go Time, a syndicated Saturday morning block. In January 2017, Hearst Communications acquired a stake in Litton. In late 2021, it was announced that Litton would rebrand into Hearst Media Production Group, and that it would be combined with Hearst's other productions; this occurred in January 2022.

1st Logo (1995-2002)


Logo: On a cloudy gray background, a diagonal square with a rough line at the bottom is seen, mostly being grey while a paintbrush fills out the rest in a zigzag path. The words "Arial Narrow" in a condensed font is embossed into the square. When the paintbrush leaves the square, the box flashes white, turning the text white and solid as well. The text shines with a few gray lines and the square shines with a ping at the top left.

Variant: There's a short version that starts when the name flashes.

Technique: 2D animation.

Music/Sounds: The last part of the Watercourse Road Productions theme, or a guitar tune.

Availability: Rare. The short version was seen on Critter Gitters in syndication, but has been plastered with the Creative Television Marketing logo on recent airings. It also appeared on Jack Hanna's Animal Adventures. Can likely be seen on VHS tapes of both series.

2nd Logo (2002-2005)


Logo: On a black background, a light flash forms the word "Times New Roman" flashes in, with a series of moving purple, and dark turquoise rectangles sliding toward the screen. Above is repeating lines of the name, and below is repeating lines of the slogan, "Times New Roman", which slides in from the screen.

Technique: Computer animation.

Music/Sounds: None or the end theme of the show.

Availability: Rare. Seen on off-net reruns of ''Go for It! TV and Ask Rita'', among others.

3rd Logo (2005-2014)
Logo: On a black background, the word "Times New Roman" is formed, letter by letter. Then, two bright trails of light collide and create a flash, which reveals the word "Times New Roman" below that, and then the trails of light emerge from the flash and leave the screen.

Variants:
 * On some shows from 2005 to 2007, a stylized "L" made of two navy blue blocks and a sea blue wave forms at the top, then the company name is formed as usual, albeit with "Times New Roman" being formed by various sparkles. The text is also glossier.
 * Some shows with the 2005 variant have the stacked text "STUDIOS", "WORLDWIDE DISTRIBUTION" and "CORPORATE DIRECT" flashing in line-by-line at the bottom of the screen.
 * A short version of the logo exists on The Tony Joyner Show.

Technique: CGI.

Music/Sounds: We only hear a synthesized whoosh as the word "ENTERTAINMENT" forms. Otherwise, it's the closing theme of the show. On NASCAR Angels, the first half of the MagicDust Television theme is heard over the logo.

Availability: Uncommon. Was seen on shows produced by Litton Entertainment from the time period. Although those shows no longer air, making this logo extinct on TV, you can see this logo on Born to Explore with Richard Wiese and possibly other Litton shows from the era on Netflix.

4th Logo (2014-March 23, 2022)
Logo: On a black background, a spark flies across the screen from left to right, then flies closer to the screen, turns, and flies from right to left, revealing a dark cloudy/sunset background as well as the word "Times New Roman", which is tilted to the side a bit but turns around to face the viewer. "ENTERTAINMENT" fades in below, and the logo shines. We then fade out.

Variants:
 * Starting in 2017, the Hearst Television logo fades in below "ENTERTAINMENT".
 * There is a version that is cropped to 4:3.

Technique: CGI.

Music/Sounds:
 * 2014-2016: A deep synth note is heard through the entire logo, and we hear a sword slashing sound when the logo shines. The synth is in the key of C.
 * 2016-2022: A different deep synth note is held (in the key of D) with a 5-note orchestra tune.

Availability: Very common. Seen on all shows produced by Litton Entertainment from 2014 to 2022. Also appears tacked onto airings of Jack Hanna's Animal Adventures on Laff.