Mattel Television

Background
Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units: Mattel Playground Productions, Mattel Studios, HIT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as Mattel Television.

(January 17, 2017- )
Logo: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).

Variants:
 * The logo is often sped-up on TV shows.
 * There is a warp-speed variant on The Toy Box.
 * A cropped 4:3 variant exists.

FX/SFX: The cutting out and the forming of "CREATIONS" or "TELEVISION".

Music/Sounds: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself. In other cases, the generic network theme or the end theme.

Availability: Current.
 * Has appeared on HIT Entertainment movies as well as Barbie movies beginning with Video Game Hero.
 * The short version appears on post-2017 episodes of Thomas & Friends (and its reboot, subtitled All Engines Go) beginning with Series 21, Fireman Sam beginning with season 11, the third series of Bob the Builder reboot, Polly Pocket, Masters of the Universe: Revelation, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, Deepa & Anoop.
 * The long version appears on UK HIT Entertainment DVDs, replacing HIT's logo, beginning with the Thomas & Friends release "Extraordinary Engines", until the Thomas release "A Colourful World". After that, the HIT logo returned at the beginning of DVDs.

Editor's Note: While not a bad logo that's a welcome change of pace from the long-running 2006 HIT logo, the company itself is known to be hated for its business practices, especially when they announced the controversial Thomas & Friends reboot All Engines Go, which was panned by many fans, kids and parents alike.