Televisora de Oriente

Background
Televisora de Oriente, or TVO, is a Venezuelan private television channel founded in 1992. The station is headquartered in Puerto La Cruz and the signal can be mainly seen in the Venezuelan states of Anzoátegui, Monagas, Nueva Esparta, and Sucre.

1st Logo (1990s)


Logo: Underwater, we see a bunch of blue-colored dolphins swimming. The camera pans up to reveal a segmented crystal pillar, in which a blue-purplish TV tube zooms out along with the text "Televisora de Oriente" in a handwritten font appearing by a light. Beneath the logo and pillar there's a blue sky with a large rainbow.

Technique: The animation of the water, dolphins, and elements of the logo emerging.

Music/Sounds: Unknown.

Availability: It was found on a CGI demo of the 1990s showcasing a few Venezuelan motion logos. It is unsure if this was used by the station or not.

2nd Logo (2007-2009)


Logo: Unknown

Technique: Unknown

Music/Sounds: Unknown

3rd Logo (2011-2014)


Logo: Over a blue/white background, we move out while three bars representing the colors of the Venezuelan flag appear moving one-by-one, with the blue banner having the 8 stars of the flag. "La Televisora de Oriente" slides in at the top, and the TVO logo, being a red rounded rectangle with the text "tvo" slides in from the right. The camera then settles.

Technique: Simple animation.

Music/Sounds: An upbeat salsa jingle with people singing "TVO, la Televisora de Oriente!". Judged by the quality of the recording, it seems this jingle was used longer then.

4th Logo (2011-2014)
Logo: We see various shots of Puerto La Cruz, including its beaches, mountains and landmarks. The TVO logo in a cut-out image then slides in along with the "La Televisora de Oriente" text in white.

Technique: Live-action and 2D.

Music/Sounds: Another part of the jingle mentioned above, with the lyrics being "Con todo el color de nuestra tierra, con todo el calor de nuestro cuello... Con la magia vital!". It ends with the iconic 3 notes.

5th Logo (2011-2014)
Logo: Unknown

Technique: Animation of the robotic arm placing the letters.

Music/Sounds: Unknown

6th Logo (2011-2014)
Logo: Unknown

Technique: The camera zooming into space and the satellite view.

Music/Sounds: Mostly whooshing sounds and a quiet, atmospheric synthesizer.

7th Logo (2011-2014)
Logo: Unknown

Technique: 2D animation of the art elements.

Music/Sounds: A traditional Venezuelan theme.

8th Logo (2011-2014)
Logo: Unknown

Technique: 2D animation of the logo and the water particles.

Music/Sounds: Water sounds and the 3-note jingle played on a guitar.

9th Logo (2011-2014)
Logo: Unknown

Technique: The 3D model, the seagulls and the water.

Music/Sounds: Same as the 3rd logo.

10th Logo (2011-2014)
Logo: Unknown

Technique: 2D animation.

Music/Sounds: Watershore sounds and whooshes.

Logo (2011-2014)
Logo: Unknown

Technique: 2D animation.

Music/Sounds: Same as the 8th logo.

Logo (2011-2014)
Logo: We see an orange dot character with a cowboy hat and boots attempting to reach to pull a lever then failing. Another character, in white, with a red TVO hat, meets up with the other and they both greet hands. The character supports the orange character, reaching and pulling the lever, who contains a TVO logo in red. The TVO logo lights up, and the characters wave into the camera.

Technique: 3D animation of the models.

Music/Sounds: Sounds accompanying the action along with a stock pop-rock theme.

Logo (2014-2015)


Logo: We see multiple shots of certain Eastern Venezuelan locations and landmarks, their people and culture. At the end, a white background appears where the TVO logo zooms in with a ripple effect and the Twitter info about the station is shown below.

Technique: The live-action shots and the animation of the logo.

Music/Sounds: A modern cover of the old TVO jingle.

Logo (2015-2016)
Logo: Again, we see multiple shots of Eastern Venezuelan locations and their people. At the end, we see a shot of a sunset as the changed TVO logo, being a yellow TV tube with "tvo" in cursive, with an upside-down triangle representing the v. It moves up and a flare briefly appears.

Technique: The live-action shots and the animation of the logo.

Music/Sounds: Same as before.

Logo (2016-?)
Logo: We see different shots of Eastern Venezuelan locations and culture, this time set at night-time. At the end, a striped black/yellow background is shown as the elements of the new TVO logo, being a yellow oval with the "TVO" text in a similar fashion to before, with the upside-down triangle, zooms out into view.

Technique: The live-action shots and the animation of the logo.

Music/Sounds: Same as before.