Tommy Nelson

Background
Tommy Nelson is the children's video division of book publisher Thomas Nelson.

(1997-October 12, 2010)


Nickname: "Balloon"

Logo: On a sky background with clouds and in a close-up, a balloon floats to the top of the screen, containing the letters that spell "Tommy". The letters in the balloon bump around inside. We see a rope attached to the balloon and it is connected to "Times New Roman", acting as a weight. A line cuts through the rope and the balloon flies off, leaving "Times New Roman" behind. The line now rests on top of "Times New Roman" and the letters that spell "Tommy" fall in their place in different colors. The trademark symbol, "™", hops over and rests on the right side of the line. As the sky background fades to white, some letters twinkle.

Variants:


 * Starting in 2002, the "™" symbol was replaced with an "®" symbol.
 * This logo was adapted for the "Feature Presentation" screen. In this version, the logo is shortened, fading in when the "™" hops over the the company name and as the background turns white, "Feature Presentation" fades in with the background change.
 * At the beginning of Little Dogs on the Prairie, the logo fades in when the letters are falling, and after the background turns white, the word "presents" fades in below the logo.

Technique: Nice CGI animation.

Music/Sounds: A lofty theme plays until the line breaks the rope. We hear the balloon deflate, the letters falling, and a violin mimics the hop of "™". As the logo is in one place, there is a quiet synth tune followed by the sound of a child laughing. At each twinkle, there is a triangle-like sound. The FP version has a male announcer saying "And now our feature presentation."

Availability: Found on Tommy Nelson releases, such as some of the Adventures in Odyssey tapes and DVDs, and very early tapes of Jay Jay the Jet Plane.