Lotte Cultureworks

Background
Lotte Entertainment (Korean: 롯데 엔터테인먼트), a subsidiary of Lotte Corporation, is a South Korean film production and distribution company established in September 2003. It serves as the sub-distributor of Paramount Pictures in South Korea.

1st Logo (February 3, 2005)


Logo: On a white background, we see the then-current Lotte Entertainment logo (the words "LOTTE ENTERTAINMENT" and a red circle with three stylized "L"'s in white to the left of the wordmark) bounce in. Initially, the "LOTTE ENTERTAINMENT" text is rainbow colored. A shine appears over the "L"'s, then moves over the "LOTTE ENTERTAINMENT" text, turning it black. The text "Always with you" fades in above.

FX/SFX: CGI animation.

Music/Sounds: A bounce followed by three synth chimes.

Availability: Only seen on My Boyfriend Is Type B.

Editor's Note: None.

2nd Logo (2005-2013)


Nickname: "Lake Boy"

Logo: On a lake with a small field of violet flowers on the lower-left of the screen, we see a boy throw a small red stone, which bounces along the lake as it glows, forming ripples. Then, the lake morphs into a space background with the then-current Lotte Entertainment logo, with "LOTTE ENTERTAINMENT" in white and the red circle having black "L"'s instead of white. The text portion of the logo is initially transparent, then it "shines" to full opacity.

FX/SFX: The boy throwing the stone into the water, the stone glowing, the lake morphing into a space background, and the Lotte Entertainment wordmark shining. Appears to be CGI.

Music/Sounds: An orchestral tune with a choir and "sparkle" sounds.

Availability: Common in South Korea.

Editor's Note: None.

3rd Logo (2013-2017)


Nickname: "Bowls of Colored Water"

Logo: On a spotlight background, we see five of what appear to be drums. Water starts to splash off the "drums" as they start to play by themselves. A top view of one reveals that they are in fact bowls of water, as the water splashing out of the bowl turns red. We see many shots of the drums/water bowls playing and splashing colored water into the air; in addition to red the colors green, yellow, magenta, and blue. Eventually we pan up from and rotate around a slow motion shot of all five of the colors splashed into the air. A space background briefly appears as the red text "L O T T E ENTERTAINMENT" forms via particle effect. The "LOTTE" text slides closer together.

FX/SFX: CGI animation.

Music/Sounds: A bombastic, jazzy fanfare, which is naturally heavy on the drumbeats.

Availability: Common in South Korea.

Editor's Note: This logo has a very catchy and memorable fanfare.

4th Logo (2017- )


Nickname: "Red Balloon"

Logo: We see a grassy field filled with white, fluffy dandelions. A girl in a white dress runs by, making the dandelion seeds fly. She is running through a park full of other people alongside her corgi, carrying a red balloon. She lets go of her balloon, and we follow it up into the sky and through the clouds. After going through the clouds, we see an aerial view of the large park, the Seoul skyline and Lotte World Tower in the distance. The balloon is now in the shape of an "O". "E", "T", and "L" balloons follow as we go through the clouds again. With a clearer view of the surroundings below, the letter balloons fly together to form the text "LOTTE ENTERTAINMENT" as birds fly past. The new Lotte logomark, a lowercase cursive "l" in a red diamond, flips in.

FX/SFX: A combination of live-action and CGI.

Music/Sounds: A majestic orchestral theme, as well as the girl's giggles.

Availability: Current.

Editor's Note: None.